Consumers and marketers alike have noticed a significant upward trend in video content over the last few years, but what does this trend look like practically? A recent report by Hubspot sheds light on some key figures: 85% of business people use video as a marketing tool, up from 61% just five years ago. Perhaps […]
Video is all the rage today. It’s due to its effectiveness in driving reach and engagement. In fact, most social media platforms have started to give video content more visibility in feeds. The introduction of Reels and IGTV on Instagram and Facebook Watch is a testament to the fact that the appeal for videos has […]
In the digital age, getting attention is anything but a given. An abundance of publishers, gadgets and apps are competing for mind share, and data overload causes audiences to block distractions and instead focus on what’s urgent. Five years back, a Microsoft study found that humans now have a shorter attention span than a goldfish, which […]