Socifeed Commercial The World’s Automated & Advanced Business Built In Videos

What if you could get videos with quotes and post them on autopilot without prior knowledge, experience or skills? What if you had a simpler and FASTER way to get results, with ZERO running costs and zero risk?

Imagine… immediately connecting with your audience consistently on a positive, human-level with your visually enticing, credible videos of authority. Imagine, rapidly engaging millions of users, converting leads into sales with ZERO advertising for any market at the click of a button.

Set and forget, multiple stunning video quote designs in a flash powered with 1 click mass auto posting, scheduling and broadcasting to multiple social networks.

The Socifeed software system is customer-driven, they can relate and are compelled to engage and respond. With just one click, your videos get massive exposure, and your audience responds in seconds too. It’s addictive and your competitors are getting great results manually with teams of workers. But you, in seconds, can create, broadcast and empower your audience on autopilot without employees.

YES, because Socifeed does the work for you! It’s the difference from a customer scrolling past their content to consistently clicking and engaging with yours so you get more leads, sales and profits! You can attract REAL people to your business with POWERFUL videos with quotes that inspire and emotionally engage on a human-level.

It builds trust with your visitors with credible content associated with your brand, making it a no-brainer to take the action you want – day after day, without spending a dime on advertising. Plus, by using video – the mammoth revolution that’s SWEEPING THE INTERNETyou get optimized content for maximum results.

Source: Socifeed Pro Commercial | World’s Automated & Advanced Emotionally Engaging Video Creator

How Entrepreneurs Can Maximize Their Brand Voice Through Video Marketing

How Entrepreneurs Can Maximize Their Brand Voice Through Video Marketing

Consumers and marketers alike have noticed a significant upward trend in video content over the last few years, but what does this trend look like practically? A recent report by Hubspot sheds light on some key figures: 85% of business people use video as a marketing tool, up from 61% just five years ago.

Perhaps the most important stat for marketers, though, is that 99% of those that use video content do so again the following year. Once video is deployed, the results speak for themselves.

That is, if you use the medium correctly. Video can take brand voice to new levels, but the form is not an easy one to master. If you want to get the most out of your video strategy, you’ll need to tread carefully. Here are a few key things to keep in mind:

Though video-embedded banner ads are becoming increasingly popular, the best destination for your video content is on platforms already based around video: YouTube, Tik Tok, Snapchat, Hulu, and so on. If users can seamlessly go from watching content of their choice to watch well-curated ads, they’re more likely to respond to what they’re seeing.

Experts say that YouTube Ads are the next “blue ocean,” a place where marketers can expect to make between four and five times their typical ROI. Consumers on platforms like YouTube are already primed for video content — it’s up to you to deliver it to them. And instead of waiting for those customers to find your videos organically, you can shortcut the process by targeting them using YouTube’s ad platform.

With so much excitement about the future of video, it can be tempting to jump in headfirst. An important thing to understand, though, is that users are already bombarded with more videos than they could ever hope to watch in their lifetimes. If you’re hoping to cut through all that noise, you’ll need to produce top-quality video content.

Related: Tell Me a Story: 4 Ways That Video Can Create Brand Fanatics — Maybe Even Your Brand Fanatics

Hootsuite has published a helpful guide for knowing what video formats and qualities work best for each platform, but your quest for great content needs to go beyond orientation and pixels. Make videos that you yourself would want to watch, videos that will stick with people after they watch.

It’s one thing to tell someone to make great videos, but actually demonstrating how is something else entirely. Step one is to make videos that have a fundamental respect for their viewers. Consumers know how valuable their time and attention are to you, and your content will have to earn it.

It’s important to keep in mind that over 70% of people feel that ads are more intrusive now than they were three years ago, according to consumer insights agency Kantar. Your video should blend in naturally with the content around it and should never explicitly sell your product. Instead, demonstrate your product’s value and emphasize some of its key elements – you can trust consumers to connect those dots on their own.

If you can land content on a platform that supports long-form content, lean hard into the storytelling aspect of things. Video is perhaps the best-suited of all marketing media towards storytelling, and consumers are ready to respond in turn: 55% of customers who love a brand’s story are willing to make a purchase according to researchers at the University of West Alabama.

Related: How Brand Storytelling Is The Missing Link To Building a Loyal Community of Followers

All of the information you’re hoping to share through video content can be molded into a narrative. Hoping to share product specs? Weave them into the story of the product’s conception and development. Want to promote a new discount? Show what went into making that price drop possible. Customers will recognize and respond to your efforts, meaning serious ROI down the line.

If all else fails, you have three simple commandments to follow: engage, educate, and energize. You engage potential customers by placing your video content in the right place at the right time, ensuring that your audience is exactly who and where you want them to be. You educate them with well-written content that is elegantly produced and contains information relevant to them. Most importantly, you energize them to engage with your brand further, securing a new relationship for your business.

While no two companies will want to produce the same content, following a few of these guidelines can go a long way in refining your output. 2021 is poised to show just how far video content has come, and every business worth its salt should ride that wave as far as it takes them.

Source: How Entrepreneurs Can Maximize Their Brand Voice Through Video Marketi

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In this video I’m going to share with you how to maximize your sales and traffic leveraging video. Do you want to generate more traffic and sales but you don’t want to wait a year before you have to see results through channels like SEO? The cool thing about video is you can see results faster than traditional SEO or most marketing channels out there. It’s one of the best channels I’ve created and, if you’ve noticed, I create more videos each week than I do text-based content. Today I’m going to share with you how to use video marketing in 2019 to maximize your reach and sales. __________________________________________ RESOURCES & LINKS: “YouTube Video SEO: How I Got Over 25,000 Subscribers on YouTube This Year | 5 Video Marketing Tips” (video): https://www.youtube.com/watch?v=el3CX… “How Digital Marketing Will Change in 2019” (video): https://youtu.be/b-gwbVJqi9Y “How I Got 100,000 Subscribers in Less Than a Year” (video): https://www.youtube.com/watch?v=9wR8I… “Content Creation Hacks to grow your Business Faster” (video): https://youtu.be/3x9AWh7g1YQ “Favorite Hack To Increase Website Traffic That You’re Not Doing” (video): https://youtu.be/WTWZQ_4_zNk “SEO in 2019 What Will And Won’t Work” (video): https://youtu.be/I0joqcqpiO4 “SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2019”: https://www.youtube.com/watch?v=gmB_T… “The 3 SEO Tools I Use Rank #1 on Google | Neil Patel” (video): https://www.youtube.com/watch?v=GK-0I… ____________________________________________ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog
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Description Did you know an online video can improve sales conversion rates by as much as 30 percent?

Key Elements of Effective Social Media Videos

Video is all the rage today. It’s due to its effectiveness in driving reach and engagement. In fact, most social media platforms have started to give video content more visibility in feeds.

The introduction of Reels and IGTV on Instagram and Facebook Watch is a testament to the fact that the appeal for videos has only increased over the years.

About 85% of internet users in the US watched online videos in 2018, and a majority of internet users say that the trend of watching more online videos will continue, even after the COVID-19 outbreak ends.

With so much video content being uploaded by the minute — over 500 hours on YouTube in 2019 — it’s going to be difficult to stand out from the crowd.

To do so, you need to create stellar videos. How can you do so? You need to understand the key elements of a social media video. What are these key elements, you ask? Let’s take a look at them.

Main Elements of a Social Media Video

Here are the main elements of a social media video that can help improve engagement.

1. The Social Platform

When you’re creating any video for social media, it’s important to know which platform you’re creating it for. Why?Because each social platform has different audiences, and what may appeal to users on one platform might not on another.

TikTok and Instagram are platforms where you’d typically have millennials or Gen Z. On the other hand, on Facebook and Twitter, you can find a wider user base. So, it’s crucial to tailor your videos for each of these platforms.

Similarly, what may work on all of these platforms may not work on LinkedIn at all as it’s a professional social networking platform. And that’s not all. Each platform also has a different set of video formats that work the best on them.

Facebook vs. Instagram video formats

For instance, if you’re uploading a video to Facebook, you’d likely upload a landscape version of the video for Facebook Watch. On the other hand, if you’re creating one for Instagram, options like Reels, Stories, and IGTV prefer portrait modes.

Resizing your videos can be challenging. However, by using tools like Boosted, you can simplify this task as the tool will automatically size all the videos you create based on the dimensions that work best on the social platform of your choice.

Pro Tip: It’s equally important that you upload your videos directly to the platform instead of sharing them from one platform to another.

2. Video Length

The length of the video is an important parameter that you need to be mindful of. While scrolling through feeds, users may not devote a lot of time to your video unless it catches their attention.

That’s why you need to ensure that the most impactful parts of your video are right at the beginning. The idea is to hook the user to your video so that they watch the rest of it.

But wait, there’s more.

The platforms that you upload your videos to impact the video length as well. For instance, if you’re uploading a video to Instagram, you’ll be faced with multiple options.

How long should Instagram videos be?

If you’re posting a video on Instagram Stories, the maximum length per Story is 15 seconds. On the other hand, if you’re uploading it to Reels, the video needs to be 30 seconds long. However, IGTV videos can be as long as 60 minutes.

So, while developing your video, make sure that you know where you’re going to post it so that you can drive social engagement through it.

3. Video Graphics

The graphics that you use in your videos are equally important.These visuals can help you captivate the attention of your audience. That’s why you need to do everything that you can to ensure that they appear exactly like you want them to.

With nearly 70% of YouTube watch time coming from mobile devices, it’s clear that you need to design your videos for mobile devices.But how?For starters, you should try to use simple video graphics that can be easily viewed on mobile devices. Also, you need to ensure that the various elements within your video are spaced well enough for the viewers to be able to distinguish them.

The same applies to video thumbnails. When you create them using a tool like Canva, make sure that you check how they will look on smaller screens. In addition, mobile devices may not always be connected to WiFi. Many users may be using data to browse the internet and watch videos.

However, while people are on the move, data speeds might fluctuate. As a result, they may not be able to stream videos at the speeds that they would typically get over WiFi.

If your video file size is large, it’s likely that the video may not load well. When this happens, your viewers may move on to the next post. After all, no one likes to wait a long time for videos to load.

How can you avoid this?

You can create videos that have smaller sizes. This will make it easier for the viewers to stream them.

To ensure that all of these things are taken into consideration while creating videos, ensure that your content marketing strategy outlines the steps needed to be taken for mobile devices.

4. Video Sound

As mentioned above, most people watch videos on mobile devices. And when they do, it’s highly likely that they will be on the move or in public places too. In such a situation, not everyone uses earphones to watch the videos.

As a result, people tend to watch videos without sound. In fact, a survey found that 69% of consumers in the US watch videos on mobile devices without sound in public places. But here’s the thing — 25% of them even watch them without sound when they’re in private places.

So, if you want your video to appeal to this huge chunk of your audience, you need to ensure that it gives the same effect without audio. While you’re designing the video, try adding subtitles or text to get the message across without any sound.

Pro Tip: Before you upload the video, go through it without the audio. Try to see if it’s still equally engaging. If so, you can go ahead and upload it.

Final Thoughts

Creating social media videos can help increase your reach and drive engagement. However, to craft videos that can do so effectively, it’s critical to understand the key elements of these videos and use them to your advantage.

You need to design your videos based on the platform and also change the dimensions accordingly. Also, it’s equally important to decide on the video’s length as it’s dictated by the format in which you’re going to upload it.What’s more?

The video graphics need to be designed for mobile devices, as most videos are watched using mobile devices.Finally, a huge number of people watch videos without sound. So, you must ensure that the videos appear equally engaging without it too.

By: Shane Barker

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How To Help Your Clients With Website Content Strategy

For small and medium-sized organizations, content is usually the trickiest part of putting together a website. That often results in it being the one thing web designers are left waiting for when trying to finish off a project. Even if the overall design and functionality are a go, a lack of content halts progress.

Over the years, I’ve found myself asking why this is such a challenge. But after seeing it time and again, a few things have become clear.

First, clients are generally not content creators. Most don’t sit there and write on a daily basis. Therefore, they don’t necessarily know what to say. Or, even if they have some talking points, they might struggle in articulating them.

Then there is also the obstacle of time. People who are busy running their business or non-profit may simply have trouble finding a few hours to concentrate on writing. Content strategy takes a back seat to other tasks.

This presents an opportunity for web designers to come in and save the day. With a little help, we can get the processes of creating and organizing content moving in the right direction.

Focus on the Most Important Details

If you’re redesigning or completely rebuilding an existing website, some of the hard work may be done for you. You can look to that content for clues regarding what’s important.

Even if that existing content is messy, it can still be useful. Search out the key selling points and discuss them with your client. Present them as a means to achieve their goals for the project.

Each organization will have their own unique message to share. An eCommerce shop, for example, may want to talk about their attention to detail when it comes to customer service. Meanwhile, a medical practice will want to concentrate on their expert staff and specialties. This type of information can prove vital in content creation.

The goal is to help your client to narrow their focus. Having a better understanding of the task at hand can provide them with confidence. They’ll be better positioned to produce compelling content.

Provide Visual Guidance

Another way to help clients develop a successful content strategy is through visualization. We do this by providing templates or prototypes that outline the various sections of a page.

This offers an immediate form of guidance that your client can reference when writing. They’ll have a better idea as to the desired length of content, along with how to make it easy to digest. It takes a lot of guesswork out of the process.

Of course, they may not exactly stick to the standards you’ve set. But that’s not the point. It’s more about getting them to think in terms of how that content will be seen by users. Even if they’re not initially thrilled with the mockup, you can work together on finding the right balance.

Another side benefit is that this trains clients to take a more consistent approach. In practice, this means that although the content may change from page to page, the format doesn’t. Users won’t be treated to succinct descriptions on the Services page while being expected to read a meandering, 20-paragraph opus on the About Us page.

By providing visual guidance, clients can simply fill in the blanks. It’s more efficient and less stressful.

Promote Common Sense and Ease-of-Use

When it comes to organizing content, things can get out of hand in a hurry. And they often become extreme.

Some clients may insist on cramming a massive amount of information onto a single page. Others could be just the opposite, with secondary pages that contain no more than a sentence or two. Neither of these strategies is likely to be a hit with users.

Thankfully, a little education can go a long way. When discussing content organization, focus on these fundamental questions:

  • How easy is it for users to navigate?
  • Is all the content on a particular page truly relevant?
  • What is the overall point of the content, and, is it obvious to the user?
  • Should a long page be split up into multiple sub-pages?
  • Are we missing any key information?
  • What’s best for SEO?

By asking these questions, you have the opportunity to fill your clients in on the finer points of a user-first approach. The answers should lead everyone in the right direction.

Write It Yourself

There are certain clients who may never become comfortable with writing and organizing content. Or they may just be unlikely to get around to doing the work. This is not only fine, but it’s also an opportunity for web designers.

By offering to write the content yourself, you will take some pressure off your clients – not to mention make some extra money. It could be a win-win situation.

You may find clients who are very happy to delegate this responsibility and pay you for it. In addition, it allows them to act in more of an editorial role. They can review what you’ve done and then collaborate with you to make the content the best it can be.

However, your work will likely be better received if you put in that initial research. As mentioned above, have a discussion about the most important messaging points. This will ensure a smoother process and better end result.

A Proactive Approach to Content Strategy

As with other areas of web design, being proactive with content is often key to a successful project. Keep in mind that your clients are most likely looking to you for some guidance. Therefore, your expertise and leadership may be just what they need to move forward with confidence.

And, just maybe, it means you won’t have to wait around nearly as long for that content to arrive.

By: Eric Karkovack

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The Digital Project Manager

How to get website content from clients without a headache? This is an age-old question that a lot of DPMs in our community are asking. Today, Alexa and I break down the approach we use to get the right files, on time, in the right format, when we manage website projects. Related Resources: When you’re done with this video, make sure you check out these related resources: Podcast: How To Get Website Content From Clients (With James Rose From Content Snare) https://thedigitalprojectmanager.com/… Podcast: How To Project Manage A Corporate Website Build (With Rich Butkevic) https://thedigitalprojectmanager.com/… Article: Deliver Your Next Website Project On Time With These 5 Tricks https://thedigitalprojectmanager.com/… DPM Membership: https://thedigitalprojectmanager.com/ Follow us on social: Facebook: https://www.facebook.com/thedigitalpr… Instagram: https://www.instagram.com/thedigitalpm/ LinkedIn: https://www.linkedin.com/company/1809… Twitter: https://twitter.com/thedigitalpm

The Key Benefits of Video Content

In the digital age, getting attention is anything but a given. An abundance of publishers, gadgets and apps are competing for mind share, and data overload causes audiences to block distractions and instead focus on what’s urgent.

Five years back, a Microsoft study found that humans now have a shorter attention span than a goldfish, which lasts about eight seconds — only two decades ago, we were at 12 seconds. That’s proof positive why content must be compelling, truly entertaining and/or informative; otherwise it’s just mindless noise.

When marketing online, it also helps to have the right format. Entrepreneurs, startups and small- to medium-sized businesses can all use videos to hook audiences with engaging multimedia content. Here are the four key benefits.

Related: Overcome Short Attention Spans with ‘Micro-Content’

1. Multimedia works well with device screens

Attention-grabbing content often requires the use of multimedia formats like videos and images. Think of how memes and Instagram exploded in popularity in the past decade just as mobile usage significantly increased.

Multimedia works well with small electronic screens where users often squint their eyes and impatiently scroll until something compelling captures their attention. In contrast, eyes have a harder time processing written text, especially if an author utilizes complex, multisyllabic words.

Video publishers succeed when they show audiences relevant and engaging contents,” said Eyal Betzalel, cofounder and CEO of video-discovery platform Primis, in a recent interview with Entrepreneur. “Because of the overwhelming amount of video content available on the web, that should increasingly be based on individual tastes and viewing patterns in order to gain a competitive viewing advantage. With videos, you serve spectators well by showing relevant, timely and excellent content that they are most likely to interact with.”

2. Video makes learning convenient

If a picture is worth a thousand words, that goes twofold for footage and clips.

As mentioned, text has a hard time competing with multimedia when using digital screens. According to research firm Nielsen Norman, site visitors will only read 20 percent of text on a page containing an average of 593 words. Why promote a personal brand, product or service in a format that doesn’t produce enough quality click-throughs?

Digital audiences prefer to consume videos, and a big reason why is because they’re easy, convenient and painless. According to marketing agency 99Firms, users consume 500 million hours of video on YouTube every day and 100 million hours of video on Facebook.

It’s no surprise that Hollywood filmmakers and TV execs continue adapting popular books. Movies and shows communicate information more efficiently via easy-to-process demonstrations or visual aids. Try reading about baking a cake — it’s painful compared to just live-streaming a chef who teaches you how to do it.

A 2018 study by intelligence firm Sandvine found that videos account for 60 percent of all internet traffic, with Netflix leading the way at 12 percent. And 27 percent of U.S. adults haven’t read a book in the past year, according to a 2019 Pew survey. Like it or not, viewers find it more convenient to learn about history (and even classical literature) on television and in movie theaters than having to go through the trouble of reading about it.

3. Video familiarizes audiences with your personality

It’s tough for audiences to become familiar with an author unless they’ve read a ton of their articles or books. Video, however, enables viewers to get acquainted with your unique personality; therefore, it rapidly increases familiarity and credibility. And if you’ve got a standout personality or impactful voice, such charm will be emblazoned in their memory, inviting a purchase, subscription, repeat clicks and social shares.

That bears out in a 2018 study by creative firm Animoto, which found that the vast majority of digital consumers prefer consuming video content on social media. The same study found that 88 percent of marketers are satisfied with the ROI of their video marketing efforts on social media, as well.

4. Clips and footage increase conversion rates

An observer is more likely to cry watching an audiovisual narrative than by reading it. Visual and auditory stimuli even affect taste buds when watching a cooking show. Videos create a lasting impression because they stimulate human senses.

On the flip side of things, writers largely remain invisible or anonymous, given what’s written on paper always stays silent. When using a smartphone or computer, silent content remains in the background as soon as audio or visual messages inevitably interrupt.

It’s tougher to boost click-throughs via text when most people are skimming it. Putting a video on a landing page increases conversions by 80 percent, according to HubSpot. Furthermore, data from Precision Marketing Group shows that the mere placing of a video in an email leads to a 200 to 300 percent increase in click-through rate.

Related: The 8 Most Popular and Effective Uses of Video Marketing

Entrepreneurs, startups and small- to medium-sized businesses should leverage the power of videos and audiovisual presentations. Simply put, they’ve proven more effective than pursuing a text-only marketing strategy.

By: Lucas Miller Entrepreneur Leadership Network VIP

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THE CREATIVE TOOLKIT FOR MARKETERS

Are you trying to decide if adding video to your marketing strategy is worth the time and money? Spoiler alert: it is! This video dives into the main 5 benefits of a professional video which includes improved brand recognition and increased search engine optimization (SEO). You can read our in-depth article on the topic here: https://blog.vmgstudios.com/benefits-… Be sure to subscribe to this channel for more educational content. You can also find more resources on marketing, video, animation, audio, graphic design, interactive video, social media, and more on The Creative Toolkit for Marketers: https://vmgstudios.com/creative-toolkit/#videomarketing#videoproduction#marketing

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