16 Smart And Effective Uses For Digital Twin Technology

Members of Forbes Technology Council discuss smart and effective uses for digital twin technology. Photos courtesy of the individual members. 

A digital twin is precisely what its name suggests: A digital copy of a physical object or system—even a human being. It may be a simple concept, but the potential applications are anything but. Through the ongoing collection and exchange of data, a digital twin can simulate and even predict the behaviors and reactions of its physical twin in a variety of conditions, providing invaluable insights to industries ranging from manufacturing to healthcare.

Digital twin technology allows businesses and organizations to test products and processes, study and predict how real-world conditions can affect physical objects and beings, and make well-informed, big-impact decisions with minimized financial and human safety risks. Below, 16 members of Forbes Technology Council share some of the fascinating ways industries and organizations are leveraging digital twin technology.

1. Minimizing Manufacturing Waste

We at Cuby use digital twin technology to make sure we produce 1-to-1 kits of the parts needed in our prefab construction process. It’s been estimated that up to 40% of the solid waste in the U.S. is construction and demolition waste. Manufacturing all the parts in advance allows us to reduce waste by up to 90%. – Aleksandr Gampel, Cuby Technologies, Inc.

2. Building Resilient Supply Chains

Businesses are increasingly using digital twin technology to build resilient and responsive supply chains. The digitization of supply chain processes provides businesses the opportunity to increase organizational efficiency by predicting serious problems and deceleration. In fact, it is estimated that by 2025, 80% of participants in industry ecosystems will rely on digital twin technology. – Radhika Krishnan, Hitachi Vantara

3. Mitigating Disruptions Due To Weather And Climate

Businesses are using digital twin technology to mitigate climate-related disruption. By combining data from public sources, such as weather data, with data from suppliers and partners, leaders can see how an unplanned weather event might impact the flow of goods across their supply chain, then use this insight to quickly pivot orders, routes or suppliers to limit waste and meet demand. – Rohit Shrivastava, Anaplan

4. Studying And Refining Processes

Process mining combined with simulation gives reliable visibility into as-executed processes (versus relying on what somebody thinks is happening) and the ability to do “what-if” analyses. This is effective because it allows one to see what’s really happening and simulate changes before making them. Often, changes do nothing or create a bigger problem elsewhere. Simulation and mining prevent that. – Michael Nyman, iGrafx

5. Making Data-Driven Manufacturing Decisions

The utilization of digital twins in the manufacturing industry has seen large growth. Digital twins increase productivity and reduce costs by combining the physical and digital worlds to make data-driven decisions, prolong asset life cycles and minimize unexpected maintenance disruption across assets. This modernizes the sector by moving from the “break and fix” approach to proactive maintenance. – Cindy Jaudon, IFS

6. Testing Health Intervention And Engagement Strategies

Health outcomes improve when patients are confident, connected and engaged. Digital twin technologies provide healthcare organizations the option to test drive new interventions and engagement strategies. This lowers the risks of rolling out new programs by testing hypotheses through a simulated pilot while also enabling cost-conscious innovation. – Trisha Swift, PricewaterhouseCoopers

7. Improving Patient Outcomes

A digital twin enables accurate and continuous monitoring. That data flow can inform data-driven decisions. For example, doctors are using an individual’s genetic makeup to model new organs for transplant. Because these processes can leverage a populationwide data set of digital twins, they can replicate an individual human body’s internal system to improve treatment outcomes for all. – Nicholas Domnisch, EES Health

8. Expanding Professional Services Capabilities

Knowledge-rich professional services firms are building digital twins of accountants, advisors and auditors using graph-based intelligent automation. These are distinct from previous technologies, because the decisions these professionals make are complex, contextual and nonlinear. In a world where there are big skills shortages and raging inflation, this form of IA is closing the gap. – James Duez, Rainbird Technologies

9. Onboarding And Knowledge Sharing

A digital twin use case that is an easy entry point and can provide quick ROI is training or onboarding. In areas where experienced employees are preparing for retirement, where there is high turnover or where there are general labor shortages, having a prerecorded “virtual” expert that can walk you through the instructions in real time can be a game changer and is much more effective than a giant paper manual. – Samantha Williams, Sonoco

10. Providing Safe Training

Today, manufacturing organizations are leveraging digital twin technologies to replicate machinery that would typically put employees in harm’s way. Here, a virtualized version of the original piece of machinery can be used to give employees training experience with the virtual machinery without also putting the employee’s health and safety in peril. – Marc Fischer, Dogtown Media LLC

11. Understanding Multidimensional Problems

Digital twin technology shines the brightest when it helps companies better understand a multidimensional problem—one that is too complex to easily solve. Because it is a way to visualize and make better decisions, the technology has become extremely effective for everything from product design to diagnosing medical issues to better understanding variables that affect business expenses. – Josh Dunham, Reveel

12. Improving Manufacturing Efficiencies

A very interesting field of application is manufacturing. Thanks to a digital twin of a production plant, with all its different lines and machines, we can launch simulations to generate greater efficiency or to detect potential bottlenecks. Simulating the manufacture of new products or variants of existing products is also a very useful application. – Miguel Llorca, Torrent Group

13. Developing And Training Self-Driving Vehicles

Without digital twin technology, it would be impossible to develop self-driving vehicles at the scale and with the reliability we are witnessing nowadays. Billions of simulations on a “virtual road” by a “virtual car” allow for training machine learning models to forecast accidents and plan not just the fastest, but also the safest, routes so that drivers can entrust the actual driving to robots. – Aleks Farseev, SoMin.ai

14. Budgeting And Financial Planning

Financial and operational data is the lifeblood of a company, but it’s difficult to “see all of it” and understand it in real time. Digital twins offer real-time, big-data-enabled simulation modeling that can be particularly useful for budget and financial planning. The technology can streamline tasks such as procurement, case management and capital resiliency and deliver powerful insights for finance leaders. – Nicola Morini Bianzino, EY

15. Managing Traffic

Digital twins are already effectively used by urban planning councils in many U.S. cities for efficient traffic management. They help in simulating real-world congestion at junctions, predicting what may get worse when and where, and they can be used to test multiple mitigation techniques by leveraging the best mix of ML and city know-how. Dashcam-backed digital twins are explored alongside junction twins. – Pramod Konandur Prabhakar, Pelatro PLC

16. Simulating Real-World Conditions

One way businesses are leveraging digital twin technology is by using it to simulate the physical world. For example, a company can use a digital twin to simulate a real-life situation so that they can predict how their product or service will behave in that environment. Another way is by using it to understand how their customers use their services and products. – Leon Gordon, Pomerol Partners

Successful CIOs, CTOs & executives from Forbes Technology Council offer firsthand insights on tech & business.

Source: Council Post: 16 Smart And Effective Uses For Digital Twin Technology

Critics By Carlos Miskinis Digital twin research expert

To explain what Digital Twin means in simple words, it is a digital replica or a representation of a physical object (e.g. aircraft engine, person, vehicle) or an intangible system (e.g. marketing funnel, fulfillment process) that can be examined, altered and tested without interacting with it in the real world and avoiding negative consequences.

Think of it as an online platform for testing, creating and altering objects that are based in reality, without engaging with them in the real world itself. Technologies similar to this one have been used in various industries long before this concept was created, however, this new definition of the technology has much more potential, power, and scalability that can replicate, monitor and test virtually anything you can think of.

The rise of the Internet of Things (IoT) has complimented the adoption of this new technology, as IoT has resulted in its cost-effective implementation. Virtual twins have become imperative to business today, consistently named as a strategic technology trend in recent years. The complexity of technology has led to many questions within the industry. One of the most important ones is how is it changing the way design, planning, manufacturing, operation, simulation, and forecasting is traditionally functioning?

A physical twin that was replicated on a virtual platform is a near real-time digitized copy of a physical object. It is a bridge between the digital world and the physical world. Its core use is to optimize business performance, through the analysis of data and the monitoring of systems to prevent issues before they occur and prevent downtime. The simulations that are produced will help to develop and plan future opportunities and updates within the process or product.

 The benefits of virtual twin technology are astronomical, with industries such as agriculture, government, transportation and retail experiencing rewards from the technology and benefits going forward. Companies must find methods to prevent the risk of potential product defects among their assets and future products. This piece of tech allows production costs to be minimized, as companies will save expenses when products are right the first time.

There is no need for expensive physical tests or updates to the products or process. Research with manufacturers has found that this concept will enable the reduction of development costs of the next generation of machines by well over 50%. The features of the tech also provide added confidence to boost product performance and aid complex decisions, preventing costly downtime to robotics and machinery.

The core benefit of why most companies started twinning their processes, products, and services via simulations is due to their efficiency. Businesses are racing to market their product faster than their competition, and having the ability to virtually simulate scenarios where a product is tested for failure via multiple angles helps the situation immensely. Not mentioning the fact that the development and testing costs are usually reduced hundreds of times.

This technology will be able to anticipate how the product and process will perform through digital simulations and analysis. The accessibility of reliable and consistently updated information provides the assurance needed to make faster decisions and increase the speed of production to overtake competitors. Here is a use case infographic we have presented in our workshop about understanding virtual twins – find event information here.

We can see how a virtual twin simulation is used to replicate and optimize machinery that regulates water flow in a factory. By doing this, developers can see every moving detail on the screen and then make the calculated decision to upgrade, optimize or make positive changes accordingly. Offices that adopt this technology early will attract innovative and leading talent. Offices will be able to incorporate interactive features to improve employee satisfaction and productivity using data-driven simulations.

Employees who will use digital twin technology will be able to expand their engagement with online tools, such as interactive maps to locate colleagues on the floor, book meetings and complete tasks with more diligence and accuracyManagers will also be able to supervise remotely with the tool that will be similar to a 3D map that will be created using virtual online platforms that are based on simulations.

 It is evident that the digital twin concept will benefit many people within the supply chain. Combining this disruptive concept with IoT technology is an incredible opportunity for businesses to improve. Ultimately, it will also allow stakeholders to improve the overall efficiency and cost of their business, and improve many aspects of work for employees….

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Monitoring Employees Makes Them More Likely to Break Rules

As remote work becomes the norm, more and more companies have begun tracking employees through desktop monitoring, video surveillance, and other digital tools. These systems are designed to reduce rule-breaking — and yet new research suggests that in some cases, they can seriously backfire. Specifically, the authors found across two studies that monitored employees were substantially more likely to break rules, including engaging in behaviors such as cheating on a test, stealing equipment, and purposely working at a slow pace.

They further found that this effect was driven by a shift in employees’ sense of agency and personal responsibility: Monitoring employees led them to subconsciously feel less responsibility for their own conduct, ultimately making them more likely to act in ways that they would otherwise consider immoral. However, when employees feel that they are being treated fairly, the authors found that they are less likely to suffer a drop in agency and are thus less likely to lose their sense of moral responsibility in response to monitoring.

As such, the authors suggest that in cases where monitoring is necessary, employers should take steps to enhance perceptions of justice and thus preserve employees’ sense of agency. In April 2020, global demand for employee monitoring software more than doubled. Online searches for “how to monitor employees working from home” increased by 1,705%, and sales for systems that track workers’ activity via desktop monitoring, keystroke tracking, video surveillance, GPS location tracking, and other digital tools went through the roof.

Some of these systems purport to use employee data to improve wellbeing — for example, Microsoft is developing a system that would use smart watches to collect data on employees’ blood pressure and heart rate, producing personalized “anxiety scores” to inform wellness recommendations. But the vast majority of employee monitoring tools are focused on tracking performance, increasing productivity, and deterring rule-breaking.

For example, a social-media marketing company in Florida installed software on employees’ work computers that takes screenshots of their desktop every 10 minutes and records how much time they spend on different activities. The company then uses this data to determine productivity levels and identify rule-breakers. Similarly, Amazon tracks smartphone data for its delivery drivers to monitor their efficiency and identify unsafe driving practices.

Given their prevalence, one might expect that these sorts of systems would be effective in reducing harmful workplace behavior. And indeed, studies have shown that in some contexts, monitoring can deter certain specific behaviors, such as theft by restaurant workers. However, our recent research suggests that in many cases, monitoring employees can seriously backfire.

When Monitoring Backfires

In our first study, we surveyed more than 100 employees across the U.S., some of whom were subject to monitoring at work and some of whom were not. We found that monitored employees were substantially more likely to take unapproved breaks, disregard instructions, damage workplace property, steal office equipment, and purposefully work at a slow pace, among other rule-breaking behaviors. Of course, this survey only determined correlation — so to prove causation, we ran a second, experimental study.

We asked another 200 U.S.-based employees to complete a series of tasks, and told half of them that they would be working under electronic surveillance. We then gave them an opportunity to cheat, and found that those who were told they were being monitored were actually more likely to cheat than those who didn’t think they were being monitored.

What drove this effect? In general, people are motivated to do the right thing by a combination of external factors (such as the threat of punishment or promise of reward) and their internal moral compass. Prior studies in support of employee monitoring generally focus on the former: situations in which targeted monitoring informs an immediate external response to a specific form of misconduct, such as retail workers who know they will be fired if they’re caught stealing on camera. But in many workplace contexts, employers cannot rely on carrots and sticks alone.

In these cases, employers must also depend on employees’ internal sense of morality — and our studies showed that monitoring employees causes them to subconsciously feel that they are less responsible for their own conduct, thus making them more likely to act immorally. Specifically, when we surveyed the participants in our studies, we found that those who were monitored were more likely to report that the authority figure overseeing their surveillance was responsible for their behavior, while the employees who weren’t monitored were more likely to take responsibility for their actions.

This reduction in agency in turn made the monitored employees more likely to act contrary to their own moral standards, ultimately leading them to engage in behavior that they would otherwise consider immoral.

To Boost Agency, Treat Employees Justly

Clearly, monitoring can have some major negative side effects. But is it possible to gain the benefits of monitoring employees without pushing them to abandon their morals? Being monitored is likely to always have at least some negative impact on people’s sense of agency and moral responsibility, but our studies did identify one mechanism that can reduce this effect: When employees feel that they are being treated fairly, they are less likely to suffer a drop in agency and are thus less likely to lose their sense of moral responsibility in response to monitoring.

In our experiment, we increased perceptions of employer fairness both by varying how respectfully the administrator interacted with the participants, and whether they received the cash reward they had been promised, and we found that monitored participants were less likely to cheat if they felt they were treated justly.

So what does this mean for employers? There are countless ways leaders can enhance perceptions of justice (and thus preserve employees’ sense of agency). As a starting point, rather than unilaterally implementing a monitoring system, leaders should find ways to give employees visibility and input into when surveillance is appropriate and when it should be off-limits — and then stick to those boundaries.

For example, financial services instant messaging platform Symphony enables managers to monitor employee conversations only to the extent necessary for record-keeping and legal compliance, with strict guidelines in place preventing any surveillance without a strong justification. Leaders should also find ways to give employees access to their own data, as well as aggregated, anonymized data collected from relevant teams. That data should in turn be used in ways that benefit employees (for example, to inform wellness initiatives or professional development opportunities).

And of course, leaders should do their best to communicate openly and transparently with employees about what data will be collected and how it will be used — in fact, one survey found that even just explaining the scope and purpose of monitoring can boost employees’ acceptance of the practice by about 70%.

When used right, monitoring employees can prevent accidents, boost performance, and improve overall wellbeing. But our research demonstrates that it can also reduce employees’ sense of agency and personal responsibility, potentially increasing the prevalence of the very behaviors that these systems are meant to deter. To mitigate this risk, leaders must ensure that they treat employees fairly, foster accountability, and frame monitoring as a tool for empowering — not punishing — employees.

By: Chase Thiel, Julena M. Bonner,John Bush, David Welsh, and Niharika Garud

Source: Monitoring Employees Makes Them More Likely to Break Rules

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How Long Will It Take for SEO To Show Results?

“How long does SEO take to yield results?” is one of the most frequently asked queries of SEOs. It is a hot topic in the industry.

Companies want to know when they are going to see the impact of their investment (and rightfully so), but SEO is not like paid media where results can be seen almost as soon as ads are activated. It takes time to see SEO success. But how long?

You should expect to see SEO results within 6-12 months…

SEO should show results in a period of 6 to 12 months. A quantifiable increase in traffic, as well as accompanying leads or conversions, is what we mean by results.

This doesn’t necessarily mean you’ve achieved your goal at this point, but any business investing in SEO should expect to be able to see progress within this time frame.

It is impossible to give a figure that applies to all websites, and the best that an SEO can do is to give a rough estimate based on the analysis of the current performance of a website and the proposed strategy.

There is no escaping the fact that SEO takes time. Google (and other search engines) want to show the best result for any given search query, and it takes time to earn a ranking. You have to gain maximum search visibility.

But with the right strategy in place, 6-12 months is long enough to see the impact of your SEO efforts and justify continued investment in growth.

To help you better understand how long it takes to see SEO success, let’s take a look at the factors that determine this.

History of your website

Whether or not you’re working on a new domain, it’s one of the key factors that influence how long it takes to see SEO results.

A new domain will almost always take longer to show success than an established one since it hasn’t built any authority or gained any backlinks yet. By comparison, an established domain will generally have gained at least some level of authority and will have some backlinks pointing to it.

A new domain should expect to see results within 9-12 months, rather than 6-12.

However, an established domain doesn’t automatically mean you’ll get faster results. You may not see quick results if the domain was previously affected by a penalty, a core algorithm update, or had SEO work that goes against Google’s webmaster guidelines.

The competition

Results can be seen much faster on low competition niches and low competition search queries than on competitive ones.

Trying to rank a website for competitive personal finance keywords (e.g. “credit cards”)? It could take 2 years or more to get featured visibility on page 1.

On the other hand, for narrower local or less competitive keywords, it might be possible to show promising results within 3-6 months.

Keyword difficulty is another factor. This is a percentage from 0 to 100, and the higher the percentage, the harder it would be to rank.

You should expect it to take longer to show results against keywords with a high keyword difficulty percentage. But there is more to competition than just keyword difficulty.

You need to consider how your competitors got to their current position and what they are doing to maintain this visibility. Your strategy and projections should consider what you’re competing against, including the aggressiveness of other people’s strategies.

Your resources

You cannot control the history of a website or the competition. But what you (usually) can control are the resources that are allocated to an SEO project.

It’s important to understand exactly how this plays a role in the time it takes to see results from a campaign. The more resources you can allocate to SEO, the faster you’ll see results.

The most important resource you need is time.

Reasons for lack of SEO success

1. Technical SEO issues

If there are technical SEO issues with a site, they will need to be resolved before you can experience the growth you want to see.

Technical SEO relates to things like:

  • Tracking and indexing
  • Site speed
  • Canonicalization
  • Structured data
  • Duplicate content
  • XML sitemaps
  • and more

Solving problems in some of these areas will have a greater impact than others, but the fact is that any technical problem must be solved. Call Small Biz Web Design Studio to take a look at these glitches, so as to ensure quicker SEO success.

2. Content

You’ve probably heard that content is king, and the fact is that content is still one of the top 3 Google ranking factors. Google’s goal is to return the best results for a given search query, so why would poor content perform well in the SERPs?

It’s important that you make creating great content that matches searcher intent a high priority. But take the time to understand what’s currently ranking and figure out how to create something better. You can learn a lot by studying the content that is already being done.

Low-quality (or even average) content can mean it takes longer to see results, while great content that’s carefully planned and adds something new to a topic can help your site rank faster.

3. Backlinks

Along with content, backlinks are also one of the top 3 ranking factors for Google. These are indicators of trust and popularity and have the ability to improve a website’s ranking.

After all, links are effectively two-way votes of confidence. But you need to understand that there is seldom a shortcut to getting quality backlinks.

It takes time, and it usually entails producing excellent content that others want to link to. And when there is a sizeable link gap with competitors, this can take time to close.

That said, not all links are created equal, and ultimately higher quality links have the ability to drive rankings faster than lower quality links.

4. You gave up too quickly

Ultimately, many people fail when it comes to SEO because they start out good but give up. In other words, they work hard for a few weeks and expect quick results. But when they don’t see immediate changes, they give up altogether.

If this sounds like you, this is probably why you’re not seeing the desired effect. You didn’t follow your strategy long enough.

5. You took optimization too far

When you’re learning about SEO, you’ll recognize the necessity of optimizing your content. But, it’s easy to do too much without realizing it. To put it another way, you might well be optimizing your content more than you need to.

While many people assume this will mean they’ll see better results faster, it can actually have a damaging effect. That is, too much optimization can generate penalties and drop in Google rankings.

6. You didn’t have a strategy

SEO can be complicated. You need to think about it and come up with a strategy that is suitable for your new website. Many people make the mistake of just trying a few different things here and there.

But you have to be consistent and have a strategy to work on. After a while, you can adjust your strategy based on the results you receive.

SEO is not an easy thing. It requires a lot of time, perseverance, and, ultimately, constant work. This is particularly true when you have a new website and have to start from scratch.

Be prepared to wait a while for your efforts to pay off. But, if you create the right SEO through Small Biz Web Design Studio, you will rank higher and gain more traffic.

Author: Kevin Jones

 

By Kevin Jones

Kevin Jones specializes in the marketing and distribution of web design and development products. He is in Market Development at Small Biz Web Design Studio, a web design & development company in Los Angeles.

Source: How Long Will It Take for SEO To Show Results?

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How To Talk to Men About Menopause

“It’s remarkable how little men know about menopause,” says Dee Murray. “And that’s strange — because it’s likely to have a far-reaching effect on them, and not just for their romantic relationships, but their relationships with their daughters and colleagues. It’s crucial.”

That’s why Murray, the France-based founder of campaign organization Menopause Experts Group, has created the first training program designed specifically to make men more aware of a still somewhat mysterious and stigmatized  biological phenomena which almost every woman will go through. 

And, lo, it turns out menopause — put simply, the end of a 12-month-long spell during which a woman has had no period, and won’t have again, marking the end of her child-bearing years — is not all about hot flashes, that butt of many a poor joke. It’s not even the most relevant stage of the whole process: that would be what’s called peri-menopause, or the prior, symptomatic phase that may last up to a decade, typically starting around the age of 50 but which can start while a woman is still well within her forties. 

These often misdiagnosed symptoms — running the gamut from itchy skin to a reduction in night vision, from joint pain to tingling extremities, from brain fog and memory loss to depression, a loss of libido, vaginal atrophy and, yes, hot flashes — are all hormonal, connected to a loss of estrogen.

“For a long time women’s health has generally been spoken about only within women’s circles, and I think while women tend to be nurturers, and so know about men’s health, the reverse has not been the case. Men tend to be fixers and get frustrated when there’s no clear solution,” reckons Murray, who suggests that the same furtiveness that long surrounded the topic of menstruation, and before that even pregnancy, still blights open conversation about menopause. 

“We can’t blame men for not understanding menopause. It’s surprising how many women I speak to don’t either, how many younger women are unsympathetic towards those in middle age. It’s one of those messy bits of female biology that society prefers to hide away, and especially from men,” she adds.

Indeed, that menopause is still taboo is a product, she argues, not only of ageism, but in part also of vanity: women in a lookist society often refuse to admit they’re peri-menopausal, a particularly challenging thing to accept for some, it’s argued, when their daughters are often simultaneously at the most vital stage in a human lifespan. The impact of this on couples getting along day to day, on their parenting, on their sex life, can be huge. A shared understanding of what’s going on, and the options for response, could save a marriage.

“Men need to understand just how complex, physically but also psychologically, peri-menopause can be for women, and the more info there is about it, targeted at them, the easier it is for them to offer support, to help take away the pressure, to not misunderstand their partner’s mood or behavior,” says Murray, who has also provided menopause training to the diverse likes of the Finastra financial services giant and London’s Metropolitan Police force. “The situation is improving. I’ve been at board meetings with a table of men and when you tell them you’re a menopause educator you suddenly find you’re holding court — because they all know that they need to know.”

There’s a broader pressure to know, too. And it merits a response. Figures internationally are hard to find, but in the U.K. at least, employment tribunals citing menopause have quadrupled since 2018 — a catalogue of bosses having made light of the symptoms, of said symptoms effectively disabling employees. In most countries the law lags far behind a growing awareness of menopause’s potential impact. 

“The fact is that the understanding of menopause has an impact on society at large,” argues Dr. Helena McKeown, a menopause specialist and ex-chief officer of the British Medical Association. “It has a big impact on productivity and staff retention. It’s a massive reason for women to leave the workforce, for example. Women don’t often experience all of the symptoms of peri-menopause, but sometimes just enough to stop them working efficiently, which leads to self-doubt, Imposter Syndrome, and so on, and yet employers don’t typically talk about this or address it. That’s no surprise when there’s this unconscious bias against it, and that’s not just among the half of the population that won’t experience it.”

Certainly, McKeown adds, look at the big picture and the discourse around menopause is political, as well. It’s one of a number of women’s health issues not well researched because there are so many variables in different women’s experience of it. “When many of us now live well into our 80s, menopause is something that’s going to happen to a lot of women a little more than half way through their life,” she says. “In terms of its relevance then to our working and home lives, that makes the menopause a societal issue as well, not just a women’s issue.”

It’s only in recent years that men have been encouraged to become much more involved in pregnancy, through the likes of attending antenatal classes and, in some countries at least, winning a right to paid paternity leave. So there’s catch-up to do with men’s understanding of and regard for the effects of menopause. What may shift the balance is, perhaps, a more comprehensive visibility for the changes of middle age, beyond the cliché of the mid-life crisis. As McKeown notes, “talk to some men about menopause and their first reaction is still ‘Well, men experience this too…””

In other words, maybe men would be more appreciative of the impact of menopause if it was framed in the context of their own experience: the typically far less extreme, less commonplace, but even less well-understood andropause, when a drop in testosterone levels can bring similar adverse effects to the male mind and body. But lesson one of understanding menopause is, well, that it’s not all about you. 

By Josh Sims

Source: https://www.insidehook.com/

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