Productivity Tips to Help You Work Smarter in the New Year

Here are some highlights from Amy Landino‘s appearance on Agorapulse’s weekly Facebook Live show. You can also view the entire show if you like (and which we recommend!).

Onward to the productivity tips!

1. Broaden Your Creativity

“See what you can make fly, so that you can observe the results of it and then any success that you have, duplicate that or figure out what that looks like.”

Establish a steady (not frantic) pace

“When you have a content goal, and let’s say it’s to have a weekly show on YouTube, which is industry standard. If you started weekly, you’re doing really well. As a matter of fact, YouTube would tell you to start with once a week. Don’t do more than that!”

Try new things

“I like to compare it to carpool karaoke on the set. On these night shows that we start to see on YouTube that work, it’s because you test them on the show. That’s their testing ground, and then what ends up flying ends up being their huge success online.

“That could also be true for the actual show itself, like what they become known for …

“Maybe you become known for a segment, but you have to build that segment out.”

2. Write Out Everything  

“The procedure for that for me is we have to write everything.

Embrace documentation

“Obviously, everything has to be documented, from all the talking points that we need and any other basis we have to cover it or sponsor it or stuff like that.

Establish deadlines

“And then we’re reverse-engineering what the deadlines are. When is the video to go out? When does it need to go to certain approvals? What days are those approvals? When do you film? When do you edit?

“Everything is just a reverse-engineering of a deadline.”

3. Schedule, Schedule, Schedule

Reverse engineer deadlines to avoid feeling overwhelmed

“And so I do like to look at what are all the deadlines for a month and then reverse engineer the filming. If I can do at least two videos in one day to make the most of hair and makeup, it pays off for me because I don’t have to go crazy and get ready to film so many times in a month.

“That takes a lot of careful planning and making sure that you’re covering your bases and making the time.

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Use your time wisely

“Scheduling is a very big passion in my life. I believe we can all make better use of the time that we have.

“And so if you want the content to be good, I do think it needs to be timely.

“It’s amazing how even a video that’s very well-planned, sometimes just when it’s made too far in advance, even on my channel, it just doesn’t fly the same way as it would if it was like this idea that we came up with and got out like traditional YouTube culture.

Give yourself enough time

“But you do need to give yourself enough time to create it.

“So maybe not looking too far in advance but looking at a monthly level or from a monthly viewpoint of what are we trying to get done and when are we going to do it, especially if you’re hiring people to get this kind of stuff done for you.

“You’re definitely going to want to schedule that as well. So it’s pretty obvious that you would then have to schedule whatever you have to do as it pertains to that content.

“But going on a week to week basis with those videos would be really difficult if you’re thinking, we’re going to do this again, I gotta do this, again, I gotta do this.

“Again, if you can kind of knock out for marketing and content creation, just a certain period of time in that month, and then all the other logistics to follow, just have to get done in time for the deadline, you’re in pretty good shape.

“So I do a lot of batching whenever possible.”

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4. Take Notes and Outline

“The places I spend my time are Evernote for a lot of outlining and note-taking.

Amy Landino productivity tips for social media managers

“But Instagram and Twitter and YouTube are like my main situations because absolutely everything that I’m doing has to do with the feedback that I’ve been getting from my community.

“There’s no reason to write a book unless people want it. There’s no reason to create a video unless there’s some way to convey a message or a tool or a tactic that people wanted.

Practice the art of listening

“And so I have to be listening to all the time. Otherwise, I’m just creatively dead because I specifically make my videos for a specific person and for a specific community, so I need to go to them a lot, especially when a video goes out.

“You watch and see, like, what spawned from this conversation like, Where do we go from here? What follow up questions are to be had? Because that’s probably a great follow-up to this video.”

5. Embrace Talking About the Same Thing a Lot

“I think one of the hardest things for people when they’re creating content is getting out of their head about talking about the same thing all the time.

“I actually love getting that comment from like the random troll every once in a while, like, Oh, my gosh, you talk about the same thing all the time.

“My answer to that is: Yeah because I’m an expert.”

Cultivate your expertise

“So if you are feeling that you’re talking about the same thing a lot, you’re an expert.

“And people usually need to hear what you’re saying a lot for you to make a change if that’s the type of content that you create.

“No matter how many times I feel like I’ve said something, there’s always another way to put it. Because I still get the same types of questions all the time.

“The reality is everybody thinks that their problems are different from everybody. We all think our problems are special and different. But when you really break it down, we’re all talking about the same issues.”

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6. Give Yourself at Least 15 Minutes Every Morning

“At least allocate 15 minutes to start your day on your terms. You’re going to be better off for the rest of the world because they’re going to be pulling at you for the rest of the day.

“So I’m unbelievably passionate about having my ‘me time’ in the morning. I’m an introvert; I just need that moment because I know that I have to be on the rest of the day. It’s just a part of the gig. And so I take that for myself.

You just have to find what works for you and that was probably the final passion behind this book was everything online is really outlining what you should be doing in the morning. I don’t like the word ‘should.’ I shut down when people save them.

“And so to me, it’s what works for you, and just covering the bases.

“Get that little bit of time it might just take for you to feel like you’re up for that day, and make the work around what your season of life is at that moment.”

By: Veronica Jarski

In Conclusion

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Brian Tracy

The most successful and wealthiest people all practice the habits I am about to share with you on a daily basis. Adding these daily success habits to your own routine will contribute greatly to your achievement. http://bit.ly/2wHVsEs If you want to set yourself up for success, you must create an effective to-do list. Use my ABCDE Method Checklist to plan your days and weeks more efficiently than ever before. Click the link above to download my ultimate prioritization tool for free. “There is never enough time to do everything, but there is always enough time to do the most important thing.” @BrianTracy (Click to Tweet: http://ctt.ec/9bdah) ___________________ Learn more: Subscribe to my channel for free offers, tips and more! YouTube: http://ow.ly/ScHSb Facebook: http://www.facebook.com/BrianTracyPage Twitter: http://www.twitter.com/BrianTracy Google+: +BrianTracyOfficialPage Pinterest: http://www.pinterest.com/BrianTracy Instagram: @TheBrianTracy Blog: http://bit.ly/1rc4hlg

The Difference Between Being Busy and Being Productive – John Spencer

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Breaking Up with Busy

When I was a new teacher, I believed I had to give 110% in everything I did. I thought that the best teachers were the ones who arrived first and left last. I was a busy teacher, taking on all kinds of committee work and saying yes to every project. But then I had a moment when I decided to “break up with busy.”

About eight years ago, I arrived home from work and my five-year-old son was already holding up a baseball.“We can play, but I don’t have a lot of time,” I told him.

All I could think about was my to-do list. I had a department meeting to plan, papers to grade, and small projects to finish. However, as I slipped on the baseball glove, something changed. I forgot about my list. We tossed the ball back and forth.

But my son kept asking, “Is there still time?” Is there still time?I couldn’t answer it. So, that night, I met with my wife and talked about my schedule. It was a hard conversation, where we talked about long-term priorities and what kind of a dad, husband, and teacher I wanted to be. I realized something critical: I was chasing perfectionism and trying to make a bunch of people happy and neglecting the people who mattered most.

That’s when I broke up with busy. I quit committees. I limited my projects. I set a curfew for myself at work. I learned when to give 110% and when to give 11 or 12 percent.

See, I was drowning in busy and yet I’d been wearing busy like a badge of honor; like I was winning some imaginary competition. But life isn’t a game. Actually, Life is a board game and I think it’s also a cereal (at least according to Mikey).

But here’s the thing: You don’t get a trophy for packing your schedule with more projects and more accomplishments and more meetings.

All you get is a bigger load of busy. But busy is hurried. Busy is overwhelmed. Busy is fast. Busy is careless. Busy is a hamster wheel that never ends and a sprint up the ladder without ever asking where it leads. There are moments when life gets busy. I get that. But I never want busy to be the new normal. I never want to look back at life and say, “Wow, I was really good at being busy.”

I Became More Productive When I “Broke Up with Busy”

When I made the leap and decided to “break up with busy,” I noticed something happening. I actually became a better teacher. After the difficult conversation with my wife, I remember thinking that I would be making sacrifices as an educator. However, that’s not what happened. I actually had more time, more energy, and more mental bandwidth to create epic projects for students. It turns out that I was more productive when I was able to rest. Here’s what I mean:

  1. I crafted better projects. I finally had the time to prepare project-based learning unit plans and resources because I wasn’t spending insane amounts of time inputting grades or putting together bulletin boards.
  2. I took creative risks. Once I found the root cause of overworking, I began to experiment with student-centered learning and get over the fear of making mistakes as a teacher. I had already been shifting toward project-based learning and design thinking but now I felt the freedom to take it to the next level.
  3. I started transforming my practice. I began to focus on the things that mattered most and giving myself the permission to be less-than-perfect in areas that were not as important. This ultimately helped me to prioritize and focus on transforming instruction in my own classroom.
  4. I became more of a maker in my own life. I began to engage in creative work in my spare time. For example, I started to do a Thursday evening Genius Hour project which ultimately led to things like a novel or sketch videos. I still make time for passion projects each week. For years, my wife and I have both taken one night a week to go work on our own passion projects.
  5. I shifted further toward student agency and empowerment. I had already been asking the question, “What am I doing for my students that they could be doing for themselves?” I was on the journey toward empowering students with voice and choice. However, once I was truly able to “break up with busy,” I took this student ownership to the next level by letting students self-select the scaffolding, engage in their own project management, and assess their own learning.

Being Busy or Being Productive?

There’s a difference between being busy and being productive. Being busy is about working harder while being productive is about working smarter. Being busy is frantic while being productive is focused. Being busy is fueled by perfectionism while being productive is fueled by purpose. Being busy is about being good at everything while being productive is about being great at a few important things.

As I shifted away from busy, I found myself asking the following question:

“How do I make time for the things that matter?”

We’ve all asked ourselves that at some point, and I bet these statements sound familiar, too:

  • I’m completely overwhelmed.
  • I’m struggling to differentiate between the urgent and the important.
  • I want to engage in my own creative projects but I can’t find the time.
  • I want to do creative and innovative projects with my students but I’m feeling tired, overwhelmed, and stressed out.
  • Being a teacher has consumed every spare minute of my life and honestly, I’m not enjoying it as much anymore.
  • I work on school stuff constantly and yet I’m never done . . . and I still feel like I’m not doing enough.
  • Something has to change.

I often meet teachers who want to innovate in their own practice but they are tired and overwhelmed. However, this requires a break away from the busy and toward the productive. Sometimes that can feel overwhelming.

The Need for a Roadmap

Don’t let anyone make you feel like you’re to blame or just need to manage your time better. There’s nothing wrong with YOU. The problem is the overwhelming demands of the job and the culture of perfectionism in education. When you’re overwhelmed, you don’t have the time, energy, or mental bandwidth to figure out HOW to change, and you’re too exhausted to follow through, anyway. You move into survival mode and grow risk-averse. In other words, your productivity plummets as your busy-ness increases.

You need an actual plan. It’s not enough to say, “I’m just going to break up with busy.” You ultimately have to tackle the root cause of the stress and overwhelm (in my case it was perfectionism). It also helps to create your own boundaries and find practical strategies for spending your time differently. But it also requires a different way of thinking about time.

It’s possible to figure this out on your own but you may want a coach and community to help you along the way. For me, it’s like the difference between going for a run or joining a gym and getting a personal trainer.  This is one of the reasons I love the 40 Hour Teacher Workweek Club.

It’s a teacher-tested system that’s guaranteed to work, and ongoing support so you don’t have to figure everything out on your own. There is no one in the world better at helping teachers solve this problem than Angela Watson. When I first chose to “break up with busy,” Angela had specific ideas and frameworks that I could use as I moved forward on this journey of time and stress management. She gave me concrete action steps that I could implement from day one.

The 40 Hour Teacher Workweek Club has already helped teachers around the world shave hours off their workweek, and become purposeful with their time. I am excited about partnering with her as an affiliate of this club. She provides necessary resources along with a trusted community that helps you to do “fewer things better.”

Angela Watson continues to inspire me in my own practice of prioritizing and making time for what matters. It’s not about working 40 hours a week, it is about finding the number of hours per week you should/could/can be working and make those hours productive and meaningful so you can thrive as a creative teacher. It’s about shifting the focus toward student ownership and empowerment so that you can innovate in your own practice.

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10 Tips to Improve Your Business AND Work Life Balance – Annie Pilon

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Increasing your sales through lead generation and content marketing doesn’t have to require a huge commitment of time or money. Instead, there are some effective strategies and tips you can use to get more done in less time, allowing you to also enjoy your family and life. If you’re interested in selling more without spending your whole life working on your business, here are some essential insights from members of the online small business community.

Generate New Leads Without Spending a Fortune

Increasing your sales quickly can be a major undertaking. It sometimes requires a large investment of both time and money. But if you don’t want to spend a ton on generating new leads for your small business, check out this Quick Sprout post by Neil Patel.

Reclaim Your Personal Life and Improve Work Productivity

Running a small business doesn’t have to mean sacrificing every aspect of your personal life. Instead, you can focus on getting more done in a shorter period of time. In this Crowdspring post, Katie Lundin shares some work productivity tips that help you get more time for yourself.

Consider In-House Marketing vs. Hiring an Agency

If you want your marketing to make as big of an impact as possible, you need to have the right team. Some businesses choose to have an in-house marketing team, while others prefer an agency. To make the best decision for your business, consider the things listed in this Digital Current post by Sam Hurley.

Take Data Protection Seriously

The last thing you want for your small business is to see all of your hard work and investment go to waste because of a cyber attack. A recent study found that it’s even more important for small merchants to take data protection seriously than was previously thought. Learn more in this Smallbiztechnology.com post by Ramon Ray.

Generate Leads from Your Content

Content creation is a well-known tool in the marketing world. However, it can also make a major impact on your sales goals. If you want to learn more about how to make your content work for you and generate potential leads, here are some insights from Ann Smarty on the BrightLocal blog.

Use Emotional Intelligence to Provide Exceptional Customer Service

Providing great service is a major part of making sales and keeping customers coming back for more. In order to do that, you might need to understand emotions and how they can impact behavior. In this Process Street post, Sawaram Suthar explains why this is such an important part of customer service.

Learn the Difference Between Sales and Marketing Automation

Automation can save you tons of time on activities related to both sales and marketing. However, these two areas are very different when it comes to automation. Here, Jeff Molander of Target Marketing explains the difference.

Include These Elements of a Successful Content Marketing Engine

When you build up enough different types of content, you should have a “content engine” full of ideas and helpful insights for your audience. Lisa Sicard of Inspire to Thrive elaborates on that concept in this post. And BizSugar members then discussed what it means for their businesses here.

Take Care of Your Kids AND Your Business

Managing work life balance can be especially tricky for parents over the summer. But there are some activities you can take part in that help both your family and your business. In this CorpNet post, Nellie Akalp suggests some ideas for ways you can improve both areas of your life over the summer.

Optimize the Content Supply Chain

If you want your business to run as efficiently as possible, you need to optimize in all areas — including content marketing. In this TopRank Marketing post, Ashley Zeckman shares an interview that dives into the world of content supply chains and how you can optimize them.

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