The Real Cost of Duplicates in Your CRM/Marketing Automation Platform

The Real Cost of Duplicates in Your CRM/Marketing Automation Platform | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it

We all have duplicates in our marketing automation platform or CRM, but how much are those really costing you? Duplicate names in your system can cause a whole host of problems—from lost leads to GDPR violations. But how much can duplicates really cost you?

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