Customer reviews can make or break a small business. Learn how to ask customers for reviews, how to respond to bad online reviews, and how to get more positive online reviews in this total guide to customer reviews.
Word of mouth drives creates the most business leads for many small business owners, yet social proof can be the most effective influence on decision making, when customers are seeking solutions for their problems. Social proof is gained by obtaining and sharing quality and positive customer reviews with your audiences and potential customers. This article is a good guide to utilise to expand your lead generation beyond the limits of word of mouth referrals.