This Thermometer Tells Your Temperature, Then Tells Firms Where to Advertise – Sapna Maheshwari

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Most of what we do — the websites we visit, the places we go, the TV shows we watch, the products we buy — has become fair game for advertisers. Now, thanks to internet-connected devices in the home like smart thermometers, ads we see may be determined by something even more personal: our health. This flu season, Clorox paid to license information from Kinsa, a tech start-up that sells internet-connected thermometers that are a far cry from the kind once made with mercury and glass……

Read more: https://www.nytimes.com/2018/10/23/business/media/fever-advertisements-medicine-clorox.html

 

 

 

 

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