A look at the news draws a common conclusion; reputation matters more than ever – and PR is vital to create and maintain a good reputation.

Yes, reputation – and PR activities to maintain it – are at the heart of three major current and on-going news topics.

Let’s consider them. 1. Facebook and data abuse – PR – Mark Zuckerberg apologises Facebook’s reputation has taken a serious hit from revelations that it has been gathering and sharing personal data with organisations who have been using it in a way that most people find unacceptable.


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