Do you always find yourself not having enough time to create content for your blog? Or maybe you are short on writers who can publish articles regularly.
Then, it’s time to consider content curation as part of your marketing strategy!
Content curation is the process of discovering and selecting content that is relevant to a particular subject or area of interest for your target audience. Curata defined content curation as:
Performed by a person, not simply a computer algorithm.
Being discerning, discriminative, and selective.
Added value. You offer perspective, insight, guidance.
Not a one-time event or activity.
Informed by a laser focus on your audience.
If you’re interested in implementing content curation, find out how these experts are doing it successfully.
Create a Curated Newsletter
I position my Weekend Update Newsletter as my reader’s “weekly professional development required reading.” The newsletter is simply a curated email of written content, audio content, and questions from my private Facebook Group that I determine are the most important for my readers to consume.
I’ve been creating my newsletter for years, and the three most important lessons I’ve learned are:
While this might go without saying, you absolutely need to understand who your reader is and what their challenges are.
You need to be a consumer of content yourself. You need to read, listen, and watch as much content as you can from the industry you are trying to curate.
You need to have your content organized, and I use and recommend the RSS reader Feedly. Good luck and happy curating!
Set Your Goals
It’s very important to establish from the start what exactly you want to achieve with content curation:
more influence in your niche,
promoting your business,
generating more followers and engagement, etc.
This will help you decide what channels to use, what types of content to share, and what content formats to use in order to ultimately achieve your goals.
Another important part: don’t just share links and be done with it. Give your input, make a comment on what you’ve read or seen, explain why people should check out that piece of content, be funny – that makes the difference between simply sharing content and curating content.
While content curation is good for SEO and the marketing of your business, you’ll get more long-term results if you remember that your audience is not there to help you. Everything you write, curate and promote must be of the greatest value of the readers or viewers. Make it all about them and they will reward you with attention and interest.
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