Be Amazed at these top 10 sneaky industry secrets that make you buy more food! Endorsement secrets – We all know that for years, food companies have paid celebrities to endorse their products. Think Justin Timberlake and McDonald’s, or Snoop Dogg and Hot Pockets. Fast food secrets – When it comes to using ingenious tricks to get you to buy more food, the fast food industry are the absolute masters.
They stop at nothing to make sure we’re always filling our faces with burgers, fries and nuggets. It’s a fact that sugar is addictive. Processing secrets – It’s not just sugar that’s addictive. There are all kinds of mysterious substances that we can get addicted to, and you can bet the food industry make sure our food is loaded with as much of them as possible. Restaurant secrets –
You probably think I’m being a bit harsh on the fast food industry here. Let me redress the balance. The guys at the other end of the spectrum, high-end restaurants, play tricks on us too. Why do you think they restaurants play classical music over the speakers? Research by the University of Leicester showed that classical music increases the amount of money people spend by more than 10%, compared to when there’s no music. Political secrets –
If they wanted to, governments could shut down a lot of the food industry’s murky practices. To stop that happening, big food companies spend a lot of money and effort playing politics. Health secrets – In today’s health-conscious times, food brands want you to think they’re good for you, so you’ll buy more of them. Unfortunately, when a food screams at you from the packet about how healthy it is, it isn’t always the case. Use-by date secrets
You’re hungry, but when you open the fridge, all that greets you are some random foodstuffs, and they look like they’ve been there a while. Colour secrets – Call me old-fashioned, but I like my food to be the right colour, and I’m not alone. Supermarket secrets – As much as the food industry likes to play with our food, its advertising and packaging to make sure we buy it, your supermarket is doing its best to manipulate you too. Brain manipulation secrets –
The food industry employs psychologists to work out how they can subliminally influence our minds, so we buy more product. Researchers in Belgium figured out that humans are drawn to glossy objects, because shiny and glossy surfaces make us think of water and our brains remind us that we need it to survive. As a result, soda companies make their bottles and cans glossy, with bubbles and dewy drips all over them.