The travel industry continues to see massive changes as the Internet of Things continues to morph the world into its virtual, app-based mold. Along with technology, the issue of global warming is another major factor in change with travelers increasingly paying attention to carbon footprints and factors like single-use plastics when they book their vacations. Another factor in travel trends continues to be the emphasis on marketing to millennials with hotels creating entire brands to seize the almighty millennial dollar.
Top travel trends to watch in 2020 include:
The Rise of the Hotel Sub-Brand
Large hotel brands like Marriott, Hilton, Accor, and Hyatt are increasingly turning to the sub-brand as a way to reach new segments of loyalty and as a method of distinguishing the many properties they acquire.
The trend was spearheaded with the birth of Hyatt’s Andaz when it debuted in 2007 as the Andaz London Liverpool Station.
One of the fastest growing brands is Marriott’s “Moxy” brand, designed for millennial “fun-hunters and to a more mature guest who is still young-at-heart” according to branding literature. The first Moxy opened in Milan in 2014 and there are currently 50 properties around the world with more than a hundred planned in the pipeline.
Millennial lures include free drinks on check-in, whimsical room decor, lots of meet and mingle space in the public areas and grab-and-go dining options. The PR machine around the Moxy is also whirring with celebrity events like the Sports Illustrated Swimsuit launch event being held in the NY Moxy in 2018.
Your Phone Is Your Key…And Everything Else
Hotels are increasingly offering key-less options for travelers. Your phone operates as your hotel key and in some tech-forward properties it can do things in the room like turn lights on and off and raise and lower temperature. Hilton is one chain that offers an app through their Honors program allowing guests the option of bypassing those little pieces of plastic that get lost in your bag.
Bathtubs Are Disappearing
Your next hotel room may not have a bathtub. You might have to book a room in a vintage property or a five-star hotel to get yourself a good soak. Hotels are increasingly doing away with bathtubs in all but their most palatial rooms. The reason? Modern travelers don’t want them, say designers. They are also time consuming to clean and use more water resources.
Get A Cookie Or A Meal Or a Non-Reclining Seat But Forget About Leg Room
In 2017 Delta announced the restoration of free meals in economy class on some national flights. At the same time, they also said that increased leg room wasn’t going to be part of the new deal. As airlines look for ways to placate passengers wedged into increasingly smaller seats, expect more offers like cookies or in flight meals. Some airlines have also tried to stop the seat recline battle when passengers try to settle in tiny spaces by preventing the seats from reclining at all. Allegiant and Ryan have such seats and British Airways has ordered new aircraft with seats with a “gentle” recline that doesn’t end up in your fellow passengers’ lap.
Get Ready To Pay Extra for Carry-On
As airlines continue to look for ways to increase revenue, they continue to eye the sacrosanct carry-on bag allowance as the next pay-for-play jackpot. Carry on bags cause passenger disruptions when people wedge too-big-bags into too-small spaces and take over fellow passengers’ overheads. Starting with no-carry-on budget fare options, the possibility that all airlines will soon charge for any carry on bag is fast approaching. Enjoy the overhead while you can.
The “Experiential” Boom is Waning
While hotels and destinations have been riding on the “experiential” travel trend, offering in-house cooking classes with local chefs and tastings at local restaurants with native chefs, among other “experiences” this trend seems to be exhausting hoteliers who are now hoping that guests will use options like online concierge services to figure out how to “live like a local” on their own.
Millennials Are Being Lured Out to Sea
The travel industry has figured out that it better youth-en up their demographic fast. Cruise lines like Celebrity Edge are increasingly being marketed to younger travelers. Perhaps the biggest happening in this arena is the 2020 debut of “The Scarlet Lady,” the first ship in the new Virgin Voyages line. The first of four ships planned for the Millennial-baiting cruise line heralds a new chapter in cruising, designed to ensure the survival of the industry after the Baby Boomers have gone.
Designed expressly for people to get the Grammable moment of their dreams, these swing destinations (where all you do is sit on a swing and get your picture taken) are popping up all around the world but primary in Bali.
Look for this trend to fade as soon as the Grammers find another visual metaphor for living the life of their dreams and everyone else’s.
I’ve been to over 80 countries in all the continents of the world, starting my solo travels at age 13 as a student in Spain. Books, movies, paintings spark me to travel. I’ve crossed Wadi Rumm on a camel in the steps of Lawrence of Arabia. I’ve toured the Paris sewers under the old Opera House searching for the real Phantom of the Opera. Luxury is a subjective word but I love and report on creature comforts: memorable food and wine moments that blend seamlessly with the journey. I also believe that bringing your whole self and all your experience and emotion to the trip makes for better travel journalism (and better travels). I’m not afraid to push myself to explore the human experience from a very different point of view than my own. Follow my journeys on http://www.extremeluxurygetaways.com, on Twitter at @gretchenkelly and on Instagram at ExtremeLuxuryGetaways.
Source: Travel Trends To Watch For 2020
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