EMPATHY

The design process should always start with empathy. This means trying to gain insight and perspective of your target audience. For learning practitioners, this might mean the learners who attend your instructor led training courses, virtual trainings, or watching your eLearning videos. This stage is similar to your traditional audience analysis. Whoever your audience is, try to gain a deeper understanding of their world by putting yourself in their shoes. The best way to gain empathy is to connect with learners directly. You can do this by performing user research in the form of interviews, observations, creating user personas or empathy maps.