Video Ads Formula


Mario spent his own money the last couple of weeks to test Facebook Video Ads in very detail to generate traffic and most importantly LEADS.He got leads for as low as $1.40, his opt in page converts at 53% with COLD traffic and he had a massive Return Of Investment.

He’s going to share EVERYTHING with you – from the ad, to the results to why it’s working so incredibly well.As you know, Video is HUGE right now and just 3 weeks ago Facebook announced that they’re getting 8 Billion Video vies per day! That’s just insane.

Mario understands the power and with this Case Study he’s now giving you everything that is working NOW when it comes to Facebook Ads and specifically Video Ads.Imagine how much targeted traffic you can drive to your website for your offers, services, products, eCommerce store or anything that you want to promote.

In this case study Mario is letting you look behind the curtains. He spent his own money to test everything when it comes to FB Video Ads and now he’s handing you all the info on a silver platter.His exact landing page that converts at 53%. The best form to bid with video. The exact interests that he targeted. His video ads and re-targeting ads.

Every business needs traffic and high quality leads. In this case study you get everything on a silver platter. Copy Mario’s approach, swipe his targeting and landing pages and you’re up and running – he created the case study so that YOU don’t have to do the work.



The front end training is made up of 6 different modules, in total there are 23 videos that run from between 4 and 15 minutes long. There are also 2 additional ‘case study’ modules that  are a part of the OTO / Upsell. In addition to the main training there is an additional bonus module that everyone gets access to


Here is what you get in Video Ads Formula:

Module 1: Foundation

The first module is all about the foundation of the training and some more detailed intro into the course. This module consists the following video lessons:

  • Introduction
  • Mindset Training
  • Case Study Overview
  • Why Video & FB Ads

Module 2: Create Your Page

The second module is all about setting up your pages, such as your Fan Page, Lead Capture Page, Thank you Page as well as the Webinar Registration Page. Module 2 contains the following 6 lessons:

  • Create Your Facebook Fan Page
  • Create Your Lead Capture Page (Part 1)
  • Create Your Lead Capture Page (Part 2)
  • Create Your Thank You Page
  • Create Your Webinar Registration Page
  • Create Your First Webinar

Mario does even show all the steps you have to take to get your first webinar up and running using GoToWebinar.

Module 3: Start Your Campaign

The third module is now all about setting up and running your first Facebook video ad and this module contains the following lessons:

  • Breaking Down My Video Ad
  • Posting Your Video On Your Fanpage
  • Ads Manager Overview
  • Creating Your Ad (Part 1)
  • Creating Your Ad (Part 2 – Interests)
  • Creating Your Ad (Part 3 – Bidding)
  • Creating Your Ad (Part 3 – Ad Creative)
  • Targeting Secrets

Module 4: Retargeting Campaign

The fourth module is about retargeting or like Mario calls it remarketing. This was a big part of this case study and remarketing should be done with any ads since it allows you to talk to the audience who showed interest either in you or your product/service and this is a great way to get them take action. The lessons of this module are:

  • Retargeting (Part 1 – Create Ad)
  • Retargeting (Part 2 – Custom Audience & Bidding)
  • Retargeting (Part 3 – Ad Examples)

Module 5: The Results

The module 5 is all about the results. Mario breaks down all the different numbers and shows exactly what he did to get the results. The lessons are:

  • Results Revealed (Part 1)
  • Results Revealed (Part 2)
  • Results Revealed (Part 3)
  • Retargeting Results (Part 1)
  • Retargeting Results (Part 2)
  • Webinar Offer Results

Module 6: More Results

Module 6 will be available on November 27th.

  • More Results

Module 7: Case Study #2

Case study #2 wasn’t available at the time of writing this review. This page showed a 404 page not found error. I sent a support ticket and I’m sure, Mario and his team will fix that soon and then I’ll update this section of the FB Video Ads Formula Review.

  • Case Study #2

Module 8: Creating Screen Capture Videos

Within Module 8 you’ll learn everything you need to know about creating screen capture videos. Mario included noth only some training for one software. He took the time to give training on 3 different software, so there will be something for everyone. The lessons in this module are as following:

  • Screenflow – How to split clips & overview
  • Screenflow – How to adjust volume and brightness
  • Screenflow – Edit Canvas & Move Video
  • Screenflow – Zooming In And Out
  • Screenflow – How To Export
  • Introducing Camtasia
  • Camtasia – Editing Basics
  • Camtasia – Record Your Screen
  • Camtasia – Explore the Editor
  • Camtasia – Apply SmartFocus to Zoom and Pan
  • Camtasia – Cut Unwanted Media on the Timeline
  • Camtasia – Produce & Share Your Video
  • Jing – Free Alternative To Create Your Videos
  • Jing – How To Create A Jing Video

Module 9: Keeping Your Account Safe

Module 6 will be available on November 27th.

  • Keeping Your Account Safe

Module 10: Upgrade #1 Content

  • Copywriting Crash Course – Video 1
  • Copywriting Crash Course – Video 2 (Ad Examples)
  • Copywriting Crash Course – Video 3 (Promoted Posts Examples)
  • Images Crash Course – Part 1
  • Images Crash Course – Part 2
  • Images Crash Course – Part 3
  • Images Crash Course – Part 4
  • Guru Subject Line Rolodex
  • DFY Email Follow Up Campaign
  • Copywriting Power Phrases
  • 100 Ad Writing Methods
  • Headlines That Sell
  • Newsfeed Collection

Module 11: Upgrade #2 Content

  • Instagram Ads Revealed
  • Power Editor Crash Course (Ad Creation, ADVANCED Bidding, ADVANCED Ad Creation, Power Features)
  • Done For You – My Personal Ad Template Rolodex (Instagram, Newsfeed, Right Hand Side)

Module 12: Upgrade #3 – Mario’s Premium Product Bundle

Online Marketing Mastery
Webinar Mastery
Video Product Pro

Personal Note: I haven’t purchased the upgrades for this product, since I was only interested in the Video ads and since I’m focusing on my chosen project and that’s why these upgrades didn’t fit in to my project plan. I still listed them here, since I wanted to show you what they are all about.

Module 13: Your Bonuses

Mario included some bonus content for all. Some of then are future webinars and some of them are videos from events.

  • Live Call – How To Capture Mobile Leads Immediately
  • Live Call – How To Leverage AUTOMATED Webinars With Facebook Traffic
  • Frank Kern – Becoming THE Authority
  • Mike Filsaime – Funnels & The Perfect Offer
  • Andy Jenkins
  • Chris Farrel



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