Want To Attract The Right Clients? Try These 10 Strategies

When looking for clients, you may be tempted to cast a wide net to increase the potential for success. However, this can be a defeating strategy if you aren’t careful—some clients just aren’t a good fit for a business, and vice versa. That’s why it’s important to focus your search on clients who could potentially be a good fit for you.

We asked members of Young Entrepreneur Council to share the strategies they employ to narrow down their target audience and attract the right clients. Their top 10 tips are below. Young Entrepreneur Council members share their top tactics for attracting the ideal client for your business.

1. Lead Questionnaire Forms

My company offers a wide variety of tech solution services. From web development, mobile app development, social media management, smart forms, business automations and payment gateways. With such a variety of services, potential leads tend to get confused about what they exactly need. We are very selective about who we work with.

Therefore, we make our potential clients fill out a questionnaire form where we ask them exactly what they need, their problems and their budget. This form has helped us sort through the good leads versus the bad leads. The bad leads are the ones that don’t have a budget at all, and good leads being the ones that are specific on their budget. We then can customize our services according to the client’s needs. – Fritz Colcol, ABN Circle

2. Carefully-Crafted Marketing Assets

The best strategy a business can use to attract the right clients is to clearly state—on their website and in all of their marketing material—the precise type of client that they service. That way, as an interested buyer is reading about what you offer, they’ll know right out the gate that you typically service someone other than themselves.

And, when a buyer that does fit your target persona reads that sentence, they’ll identify with your company immediately because the marketing material speaks directly to them. – Keith Shields, Designli

3. Disqualifier Questions

You don’t want every client. You don’t want most clients. So, use your contact form to discourage the wrong clients from even completing the form. When I was consulting, I incorporated disqualifier questions like, “Which area of your business is the largest pain point right now?”

If the prospect chose “finding more customers” or something marketing and sales-related, they weren’t a fit for my operations consulting services, so the form would end early and suggest a few better resources for them to check out. Don’t be afraid to send business away. A narrow focus on your product or service is a magnet for more of the right customers. – Chris Ronzio, Trainual

4. Helpful Lead Magnets

Lead magnets such as whitepapers and free courses can be good for finding new customers. This tactic is not only a way to get people interested, but it also helps you target the right prospects. If your lead magnet addresses a specific pain point of your ideal customer, you’ll be attracting the very people who can best use your service.

Of course, you have to create a lead magnet that’s truly helpful while, at the same time, not giving too much away. You need to study your market and look for specific issues and problems that your audience is seeking to solve. – Kalin Kassabov, ProTexting

5. Raising Your Prices

Some entrepreneurs and freelancers who are just starting out have a tendency to underprice their own work. This may be because they’re inexperienced or they may be hoping to attract more clients with lower prices. But a low price will only attract the type of clients who are difficult to work with and who expect a lot of quality work for a low cost. You don’t want to be working with those types of clients.

If you want to attract better clients, you need to raise your prices. Think about the type of clients you want to work with and what they can afford. You could even take a look at what your competition charges to get a better idea of what your prices need to be in order to attract high-quality clients. – Stephanie Wells, Formidable Forms

6. Earning Referrals

It sounds a bit old-school, but referrals are still the best way to get high-quality clients. There are things you can do to maximize referrals. First, never ask for a referral until you know you’ve added value above and beyond for a customer. Focus on your best customers, those who’ve been with you for a long time and really trust you.

It’s about quality, not quantity. Ask directly. It’s amazing how many businesses fail to do this. Your best customers want to help; show them how! Don’t incentivize via discounts or referral fees. This cheapens the referral and may even dissuade the original client who doesn’t want to seem self-serving. It works better when all parties involved are genuine and believe a good connection can be made. – Patrick Ambron, BrandYourself.com

7. An Optimized Social Media Strategy

When social media first emerged, people probably never would’ve assumed it would one day be used for businesses to grow. If your social media marketing strategy is optimized to cater to customers and serve them based on their needs, they’ll come to you. This starts by creating a strong profile that highlights how your brand benefits and serves its audience.

When your followers start to add up and users interact with you, respond in a timely manner and address concerns. Be proactive about helping users with issues and offering support where needed. Every step you take on social media adds up and determines how successful you’ll be, so make sure you’re active. – Jared Atchison, WPForms

8. Targeting Ideal Clients Where They Are

The best way to attract the right clients is for businesses to define their ideal client. It is very hard to appeal to the vast majority, so defining an ideal client is key. When businesses get really clear about who it is they are serving, then they will know where to find this type of client and how to develop strategies to attract them. What is the demographic of your ideal client?

What is the problem they might be facing that your business can help solve? What is your ideal client’s mindset or beliefs that may impact their purchasing decisions? These questions and more can help you narrow in on who you serve and who you should attract. – Diego Orjuela, Cables & Sensors

9. Defining Your ‘Red Flags’

A huge part of avoiding clients who waste your time is by having key identifiers in mind, or “red flags.” There are certain signs to tell if a client will take advantage of you, not pay you on time, etc. Stay away from clients who demand extra of you but aren’t willing to pay a fair price.

Clients who ask for a lot and try to change the guidelines you both already set are asking for trouble. Everything comes with a price, and you get what you pay for. Know your worth and set rates that match your skill set and expertise so you don’t get ripped off by cheap clients. – Chris Christoff, MonsterInsights

10. Articulating Your Unique Positioning And Differentiation

Not every client will be a good fit as clients themselves may not know what they want. You see, the best clients are not pursued, rather attracted. Instead of you pursuing them, let them come to you by what they believe in and what you have delivered to others. You want as many people to know about you and your business as possible—even if they will never become a customer.

One thing that will help the right customer learn more about you and convince them to work with you is defining your positioning and differentiation strategy. Instead of being everything to everyone, figure out what you’re best at and go after it. If you do an amazing job and you have built a reputation for yourself, client acquisition is a cakewalk. – Solomon Thimothy, OneIMS

Young Entrepreneur Council (YEC) is an invitation-only, fee-based organization comprised of the world’s most successful entrepreneurs 45 and younger. YEC members

Source: Want To Attract The Right Clients? Try These 10 Strategies

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Xinemax  https://jvz1.com/c/202927/381749/
YoDrive   https://jvz2.com/c/202927/384700/
YoSeller   https://jvz4.com/c/202927/387544/
Your 3DPal   https://jvz2.com/c/202927/381685/
YTSuite   https://jvzoo.com/c/202927/381179
Zappable   https://jvz3.com/c/202927/367328/

 

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