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Why All Businesses Can Benefit from a Guiding Social or Environmental Purpose

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Why All Businesses Can Benefit from a Guiding Social or Environmental Purpose

According to Nielsen’s 2015 Global Corporate Sustainability report, 66 percent of global consumers surveyed said they were willing to pay more for sustainable brands. When the consumers surveyed were limited to just millennials, the number jumped to 73 percent.

Related: What Big Companies Can Teach Small Business Owners About Sustainability

Sustainability, then, is more than just a buzzword. It’s a much-lauded, frequently cited goal in the world of business. A company like Freightera, a Vancouver-based freight marketplace, knows this well. Freightera takes sustainability seriously and as a result is reaping benefits, in both the ethical and commercial sense.

 

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