Almost everyone has heard, “It’s not personal; it’s just business.” While this phrase sounds okay on the surface, adopting this belief is actually more damaging than you’d think for your employees and customers.
Business is inherently personal because companies are made up of people who aren’t interested in one-size-fits-all approaches. No one wants to feel like a cog in a wheel, which is why taking a personal approach in business often leads to better performance and greater satisfaction in your work.
If you want to take a personal approach in your business, this starts with how you treat your employees and customers. If these relationships aren’t as strong as you would like them to be, here are some strategies for improving them.
Taking A Personal Approach To Employees
Salary will always play a role in an employee’s job satisfaction, but now, a higher salary doesn’t have as much negotiation power as before. The “great resignation” has forced many companies to see that their old ways aren’t cutting it in the current environment. It isn’t just recommended to take a more personal approach to your business relationships—it’s a necessity to keep your team from migrating to the competition.
Employees need to feel that their work has meaning and, more importantly, see how it contributes to the greater good. Here are a few ways you can begin taking a personal approach with your employees:
Be transparent: There’s nothing more frustrating than working in a job where it feels like management is constantly withholding information. You’re not protecting your employees from anything—you’re creating unnecessary anxiety in the office. Be honest with your team and let them know what’s happening in the business—they’ll be more committed to the company because of it.
Provide opportunities to advance: It’s hard to experience job satisfaction if you don’t feel like you’re growing and getting better at what you do. Look for ways to give your employees opportunities to advance, and talk to them about new positions that will be available as the company grows.
Remember birthdays: Don’t let staff birthdays come and go without acknowledging them. Mark the dates of all your employees’ birthdays in your calendar and order them a cake, or something similar, to celebrate. It may seem like a small gesture, but it will go a long way toward showing your employees you care about them.
Taking A Personal Approach To Customers
Your customers drive your business, so you need to consider their interactions with your company from their point of view. Staying connected to your customers and showing them you care about their opinion will build long-term brand loyalty, much like it would if you were in their shoes.
One of the easiest ways to do this is by simply thanking your customers for their business. If you’re a small business, you may be able to call each customer personally and thank them for their support.
Another option is to send cards thanking your customers for their business. You can also send holiday cards to show your appreciation, but you don’t just want to engage your customers when things are going well—it’s just as important to reach out when there’s a problem.
Instead of seeing complaints as a hassle, use them as opportunities to strengthen the relationship with your customers. Mistakes are inevitable, and when you apologize and do what you can to fix the problem, it builds trust with your customers.
Taking A Personal Approach Can Lead To Bigger Business Results
As a business owner, you need to find ways to motivate and inspire your employees. Happy employees will be more productive, more engaged with their work, and more creative, which can also lead to lower employee turnover rates and help your bottom line.
Your goal with each customer is to increase the customer lifetime value (CLV). A high CLV means that customer brings in more revenue for your business. By building credibility and trust with your customers, you’ll lower your customer churn and, of course, make each customer more impactful for your longevity.
As technology becomes more advanced, it’s easy for businesses to lose sight of what really matters. We can automate processes and communicate with our team/customers through apps for convenience, but if we don’t focus on the human component of our relationships, simplicity becomes much less important.
When you take a personal approach in business, you treat your employees and customers as individuals and look for personalized solutions to every problem. You look beyond your CRM and Slack to find ways to build strong relationships—an old approach to a new challenge. Take the time, put yourself in someone else’s shoes, and strategize to implement systems that benefit your team and customers just as much as your profit line.