Estée Lauder Companies
The Estée Lauder Companies (ELC) and Microsoft have teamed up to open an artificial intelligence innovation lab designed to use generative AI across ELC’s more than 20 beauty brands, including Clinique, Mac Cosmetics and namesake Estée Lauder. The core goals are to develop tools that help internal teams more quickly identify and respond to trends and to use that data to inform product development and improve customer experiences…….Continue reading….
Source: Vogue
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Critics:
Due to the popularity of cosmetics, especially fragrances and perfumes, many designers who are not necessarily involved in the cosmetic industry came up with different perfumes carrying their names. Moreover, some actors and singers have their own perfume line (such as Celine Dion). Designer perfumes are, like any other designer products, the most expensive in the industry as the consumer pays not only for the product but also for the brand.
The cosmetic industry worldwide seems to be continuously developing, now more than ever with the advent of the Internet companies. Many famous companies sell their cosmetic products online also, in countries in which they do not have representatives.
Research on the email marketing of cosmetics to consumers suggests they are goal-oriented with email content that is seen as useful, motivating recipients to visit a store to test the cosmetics or talk to sales representatives. Useful content included special sales offerings and new product information rather than information about makeup trends.
Many companies advertise white or light skin as not only a cosmetic change, but a lifestyle change. White beauty implies a lifestyle of “sophistication, beauty, power, and wealth.” Mass advertising and marketing from the US and Europe, as well as multiple mass media forms are used to reach other cultures to influence their purchasing habits.
Many of the skin lightening products sold usually have celebrity endorsements, further increasing sales and the desire for lighter skin. These products can cause serious damage to skin and pose a health risk to the consumer. Not only do these products cause harmful health/skin conditions but it equates beauty with whiteness, which ultimately reinforces white supremacy and hetero-patriarchal beauty standards.
In a study done by S. S. Agrawal and Pallavi Sharma on eleven skin lightening products sold in India, it was found that “mercury was detected in all the samples of the skin lightening creams in the range of 0.14–0.36 ppm.” This study also observed that none of the brands tested include mercury as an ingredient on the packaging, which may mislead consumers regarding health risks.
In a report by the World Health Organization, it was stated that “skin whitening products can cause leukemia, liver and kidney cancer and could also result in severe skin conditions.” Though these health risks exist, women of color in many parts of the world are purchasing skin lightening creams. Choma and Prusaczyk’s survey of women of color in the US and India “show[s] that chronic surveillance of skin tone predicts skin tone dissatisfaction and skin bleaching.”
Some companies in the cosmetic industry have capitalized off of the cultural pressure and standards for having lighter skin. This study concluded that “skin bleaching is not merely a physical or aesthetic change, but one with potentially wide-ranging implications on psychological well-being and, more broadly, the perpetuation of racist ideologies and beauty standards.”
Some components found in cosmetics, as well as their production, have been found to have negative environmental impact. For example, Palm oil is found in lipstick, and shampoo. Palm oil is connected to the destruction of forests and habitats of endangered species, including orangutans, tigers, elephants, and rhinos.
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