Did you know that most of a small business’s revenue doesn’t come from new leads, but from repeat customers now? A study by BIAKelsey, 61% of mom-and-pop businesses report that the majority of their revenue is now from a handful of repeat customers. Small businesses everywhere are struggling and need immediate marketing help to survive.
So, the fastest in way in 2023 to help them is by focusing on making money from their current customers via loyalty programs and gift cards. 84% of consumers say they’re more likely to stick with a brand that offers a loyalty program. 62% of consumers spend more money with brand after signing up for a loyalty program.
Most Small Businesses Can’t Afford Digital Loyalty Card Systems and the Ones They’ve Tried in the Past FAILED THEM. They require Expensive Scanner Technology, Aren’t Practical for Non-Global Stores, Aren’t No-Contact and Require Plastic Cards & don’t Come with Gift Card Creation Technology.
Old-school ‘hole punch’ small business loyalty programs get lost, damaged, and aren’t geared toward our new no-contact, digital shopping environment. Advanced no-contact digital loyalty programs require scanners and expensive hardware and are still reserved for major corporations like Starbucks. But, thanks to years of development.
If your agency business is tired of trying to sell video, SEO, PPC, and other ‘oversaturated’ marketing services, you can offer clients something they ALREADY UNDERSTAND and DESPERATELY NEED to stay open during hard economic times with the agency technology integration.
Rewardsly 2.0 is a heavily upgraded cloud app that creates and sells the most complete reward points programs and gift card systems for small businesses online or offline. Now you can drastically increase revenue and even run a loyalty program agency hands-free while groundbreaking smart software does the work for you.
Rewardsly now integrates easily with major POS systems like Square, Clover, and more. Whenever a customer checks out using Square, Rewardsly rewards points will automatically be added hands-free with no scanning needed. Auto-build online eCommerce sites filled with your products that have loyalty points and rewards programs automatically attached to them.
Massfluence is a revolutionary new technology that builds sites that grow automatically with push-button viral communities, displays your business information and events, and auto-sells your courses and products in one place.
Finally, ditch dying ads, frustrating funnels, distracting social media, and expensive course builders for a game-changing app that builds a tribe of passionate customers and brand advocates handsfree.
Publish content, memes, images, tag friends, share content and more in push-button viral communities.
Watch your community go viral with built-in gamification and bring you free traffic for your products. Host your entire video course and training materials on our dedicated servers.
Provide access to your community for free or add a paywall.Schedule launches and announcements to your community.
Plan events like webinars, free training and more inside a community calendar everyone can see.Integrate payment processors and sell digital or physical products right on your Massfluence site to your community
Let your tribe chat back and forth in private DMs and do video calls live in Massfluence sites.
You can turn on ‘gamification’ tools inside of Massfluence to encourage members to share content, comment, and purchase products. Community members can earn points and see themselves on leaderboards. Plus, choose to let each member refer others to the community for extra points that can go toward coupons, leaderboards, or free products and bonuses.
As your community members engage with each other; you’ll naturally gain more members and leads. Members will also begin buying your products integrated into Massfluence with no hard selling needed due to the social proof from the community.
Choose from gorgeous templates to create new websites that do the lead gen., product selling, and community building for you. Customize everything about your Massfluence site in a click from colors, to logos, and more. Add administrators and moderators, too.
Create multiple engaging channels in your site like discussion channels that facilitate conversations, content channels that share viral content, product channels that sell courses or physical products, and resource channels that link to support or events. Choose to make some channels public to everyone, or private which requires payment to unlock or a certain number of gamification points.
Auto-build engaging communities of fans that know, like, and trust you with rich engagement and chat features Massfluence rich engagement technology lets amazing conversations happen naturally and builds your community fast. Let members create avatars, respond with emojis, share videos and content, get notifications, and respond to each other in real-time.
Plus, you can sell any digital or physical product too within Massfluence. Integrate payment processors like Stripe, RazorPay, PayPal, to accept payment. Massfluence is the only app that builds communities super fast with gamification technology. Reward members for discussions, posts, purchases, referrals, and more with points & leaderboard technology.
Create and showcase events on your Massfluence page in a click for members to register and join. Make in-person events at a location they can register for, or digital events like a special webinar or Zoom call for members.
Upload your video courses and host them right inside Massfluence. Members are just a click away from paying and gaining access to the premium education content locked in your product course channel. Host HD videos, allow comments, create memberships, and far more.
Massfluence comes with advanced bot and spam protection so you don’t need to moderate your online community every day to grow it. However, if you really want to streamline your clients’ online sales you’ll get access to extremely cheap, but professional community moderators that will double-check that your community is growing the way you want.
Now, watch your gamified-community grow on complete auto-pilot while members have an amazing experience with your brand.
It’s no secret that e-commerce has skyrocketed in the past few years. Fueled by the global pandemic, a study from US Census Bureau showed that ecommerce grew 43% in 2020. Two years later, it’s still going strong — and likely never to return to pre-pandemic levels despite some near-term signs of economic slowing.
Today, online shopping accounts for 20% of total retail globally, and that number is expected to hit 30% by the end of the decade. But the digital economy doesn’t operate in a silo. It includes a massive web of packaging, shipping, warehousing, and distribution systems that deliver on the digital promise. This physical infrastructure is what keeps the digital e-commerce world operating.
But along with the growing popularity of buying online, the e-commerce segment has also experienced some growing pains. For instance, consumer demands are — well — never-ending. Traditional peak buying cycles like back-to-school season and holiday season have been supplanted by an “every day is a holiday” mentality.
An increasingly savvy consumer market means that buyers are putting major pressure on retail companies to deliver more, at a faster rate, more reliably, and more socially conscious than ever before. Expedited shipping is no longer enough.
At the same time, the global supply chain has been anything but reliable. And while it is improving, according to the Global Supply Chain Pressure Index, companies are still dealing with the pressure of extended delays. Added to consumer pressures and supply chain challenges, companies have been navigating talent shortages — struggling to staff not just their retail stores but warehouses, as well.
The ongoing issues have left many retailers to wonder how to keep up with the increasing demands of the e-commerce segment while remaining profitable at the same time. For an increasingly growing number of businesses, an investment in warehouse automation may be the right place to start.
Transforming the Traditional Warehouse Setting
Traditionally, warehouses and distribution centers have been labor-intensive operation centers with a large number of employees moving inventory to the right place. Typically located in rural areas — although Amazon is slowly changing that with their distribution centers — these centers have played a huge role, albeit hidden role, in keeping our economy up and running.
And while supply chain challenges and issues from the pandemic have definitely changed things, we were starting to see an increasing number of businesses turn to other technologies to lessen the risk of their supply chains, prior to 2020.
From autonomous mobile robots (AMRs) that help grab, sort, and pick items from the warehouse floor to aerial drones that help with inventory, these options will be in warehouses everywhere in the coming decade, I’m sure.
Other companies are investing hundreds of millions into their own proprietary bots. Even for smaller businesses, the economics of investing in warehouse automation are clear. Robots are reliable and cheaper than humans.
Benefits of Warehouse Automation
Regardless, what form it takes, warehouse automation offers many benefits, and businesses around the world are buying in. According to our recent report, some of the key benefits include:
A more efficient workplace. With warehouse automation solutions like autonomous mobile robots (ARMs), drones, and automated storage/retrieval systems, businesses can fulfil orders more quickly, more safely, and more predictably than with human workers. This means not just that customers are more satisfied but that businesses are working more efficiently — and with less risk — overall.
A more agile “workforce.” Given the many any issues impacting the retail segment, companies need to be agile and ready to change on a dime. For instance, during the pandemic, many businesses shifted to a purely online, direct-to-consumer (DTC) model to create a stronger bond with their customers. While humans may need lengthy training after such a major business model change, robots do not. This allows businesses to be more flexible and responsive to the current environment.
Less reliance on humans. Given that many people left the workforce during the Great Resignation, a move toward warehouse automation means less disruption and fewer shutdowns when humans are unavailable to work. Indeed, the warehouse sector used to be a human intensive industry. But with bots, there’s no training, no need for breaks, and no staffing shortages. Bots can even work 24 hours a day to keep up with demand.
A more accurate inventory. Human error is an issue for every company, but using warehouse automation and AI can help create more accurate numbers overall, be it for inventory counts, production location, shipping details, etc. Again, this is a huge bonus when it comes to customer satisfaction, as buyers want to know that the products they order are available as promised, rather than receiving an “out of stock” notice or unexpectedly delayed shipment after an order has already been placed.
Data-rich Environment. This is a data-driven economy. And because warehouse automation is AI driven, it allows for the acquisition of data throughout its life cycle. This could be used for asset tracking, quality assurance, or any number of processes associated with the Internet of Things (IoT).
Augmented staffing. Lastly, warehouse automation can be used not just to replace, but to augment the capacity of current staff so that they can focus on more important things, be it business strategy, customer service inquiries, or sales.
Warehouse Automation and the Future of E-commerce
While right now some warehouse and distribution centers might be operating in survival mode, I fully believe we will see an expansion of warehouse automation in the future. Though some might argue that fully autonomous warehouses would be the ultimate goal, I think that automation technologies and humans will work in conjunction, driving the future of e-commerce forward—
This symbiotic partnership between humans and machines (automation, robots, AI) was the thesis of the book “Human/Machine” that Olivier Blanchard and I wrote in 2019, and we are seeing this come to fruition today with warehouse automation being a good example.
I think in the next decade we are going to see a greater reliance on warehouse automation to be more resilient and agile. Right now, forward-thinking organizations need to understand the opportunity to take their current automation plans and push them further, building a foundation that will meet the needs for the future of e-commerce. Those that don’t might struggle to exist by the end of the decade.
I am a principal analyst of Futurum Research and CEO of Broadsuite Media Group. I spend my time researching, analyzing and providing the world’s best and brightest
The business world is driven by buying and selling transactions—also known as commerce. Today, the business world sees technological advances and societal changes driving an e-commerce boom. Amazon is one of the leaders in e-commerce today, shaping consumer expectations of fast deliveries, instant order acknowledgments, and increased communication from ordering to delivery.
Amazon isn’t the only one to watch as the global e-commerce market as a whole is expected to grow “from 3.3 trillion today to 5.4 trillion by 2026.” In my experience as a former CFO and now chief solutions architect, there are several possibilities for the future of e-commerce. I touch on a few of them in this piece, but the possibilities extend even further.
The future of e-commerce could see the blend of building communities of buyers and sellers rallied around specific interests or specialized business segments. This could lead to more options for consumers to interact with sellers and other consumers. You may see a shift from a centralized, dominant company platform to an e-commerce platform that hosts various sellers using decentralized technology, including blockchain, where everyone can access the transactions in real time on a distributed ledger.
Social media companies can enable buying and selling in these communities of buyers by connecting sellers to potential buyers to drive sales through e-commerce platforms. Influencers on social media can raise awareness of products and services to influence the purchases made by their followers. Instead of buyers browsing an online catalog, they may be posting stories about the product or service; they could be reading product reviews or interacting with those who already own the product; the buying and selling could take on these elements of social media where people might comment about products and services.
E-commerce companies could use the power of word-of-mouth advertising and apply it by leveraging social media. Some influencers could create a network of multiple influences on sales, creating more employment and offering new sales channels to companies selling products and services.
New investor-funded e-commerce companies will also help meet the anticipated demands. And according to Morgan Stanley, “For investors, the e-commerce boom will likely continue, offering opportunities for gains across multiple businesses, regions, and verticals—and at a time when recent stock valuations don’t necessarily reflect that growth.”
I hear arguments about “why use blockchain technology when you can easily use a traditional database?” We live in a time where we do not trust easily. One way to potentially improve trust in transaction data is to make sharing those records publicly on a blockchain available to all stakeholders. Transparency is created by linking blocks of data to allow people to confirm transactions. Those secured transactions tell the story of the data by putting the data in multiple hands at once.
For example, a transaction is written to a blockchain if the buyer places an order for a bottle of wine. A winery accepts that order, and that transaction is written to the blockchain so the buyer and winery can see what is going on as the transactions are connected. When the winery ships the wine, that shipment record is written to the blockchain. When the buyer receives the wine from the seller, that transaction is written to the blockchain.
These digital supply chain transactions are recorded in a time series to document the process and provide vital information to each person in the transaction. Blockchain can also link payments through smart contracts and digital wallets based on these supply chain transactions.
Blockchain could help bring about the democratization of the internet through decentralization and more commerce opportunities for the average person, whether found in community buyer circles led by influencers or elsewhere.
CFO for AIOne, Inc. to create new companies to form an ecosystem of networks and to reward influencer efforts. Read Dave Sackett’s full executive profile here.
To talk about the future of e-commerce, nothing better than starting with data and statistics, so let’s go to them. According to the Italian consultancy finaria and dissemination of Forbes, global e-commerce retail sales will reach more than 2,7 trillion dollars in 2021, and should reach 3,4 trillion dollars in 2025. These figures express once again that the future of e-commerce is stable, with no signs of falling.
With this growth, e-commerce sales are gaining more and more space in the retail market. If before the pandemic online sales represented only 10% of global retail, it is estimated that in 2021 they will compose 17,5% of all global sales. And the chances of growth are even greater if we think about the quantity and speed of technological advancements and digital transformation of society.
Physical establishments must take this into account and put together a structure to bring their businesses offline to an online platform. If they do not have an online presence, they will lose many customers, who are looking for an easy, fast and convenient purchase, from the comfort of home. Offer a omnichannel experience, or multichannel, for the customer is increasingly necessary and this will certainly be a common practice in the future of e-commerce.
People are consuming more and more online, as the statistics show, but this will not end physical retail, as it is not just preference, but convenience. The consumer does the action that seems easiest and most practical at that moment.
If he is walking down the street, passes a store, sees a jacket and is interested, he may want to go in and buy it. But if he has an appointment then, he may not want to take the jacket at that time and choose to have another day at his house.
Or, the opposite: you may prefer to search for jackets on the internet, buy online and then pick up directly at the physical store, reducing waiting time and saving on shipping. Hence, physical and digital retail must be connected, ensuring an excellent consumer experience, regardless of the choice you make.
Another strong trend in e-commerce is to give several payment options for the consumer, mainly quick payments, making the checkout process easier and more agile. A virtual store that does not offer this diversity on its website can reduce sales and even lose customers. Because people who use Paypal can give priority to stores that use it, while there are those more inclined to use Google Pay or Samsung Pay, who would definitely like to see such options available in their store.
In addition, with the launch of the PIX and the advances in cryptocurrencies, payment methods are broadening. If today it is essential to provide several payment options, in the future this will be almost an order to remain competitive.
O m-commerce, or mobile commerce, already represents more than 70% of the online retail and, for sure, it will continue to grow in the coming years. According to a survey conducted in August 2020 by Panorama Mobile Time and Opinion Box, 91% of Brazilians who own a smartphone have already purchased online through the device. That number before was 85%. The growth took place in just six months, during the social isolation caused by the Covid-19 pandemic.
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Did you know that most of a small business’s revenue doesn’t come from new leads, but from repeat customers now? A study by BIAKelsey, 61% of mom-and-pop businesses report that the majority of their revenue is now from a handful of repeat customers. Small businesses everywhere are struggling and need immediate marketing help to survive.
