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Walk Briskly for Your Health. About 100 Steps a Minute – Gretchen Reynolds

Most of us know that we should walk briskly for the sake of our health. But how fast is brisk? A helpful new study of walking speed and health concludes that the answer seems to be about 100 steps per minute, a number that is probably lower than many of us might expect. Current exercise … Continue reading Walk Briskly for Your Health. About 100 Steps a Minute – Gretchen Reynolds

Why Your Marketing Strategy Needs Neuroscience – Diana Davies

Neuroscience marketing insights are what take content out of the routine and generic basket and move them into the basket that is driven with direction and purpose. Without insights into your target audience, capturing and holding their attention is next to impossible. This leads to low engagement, shares, blog comments and retweets. The end result? … Continue reading Why Your Marketing Strategy Needs Neuroscience – Diana Davies

A Sneaky Theory of Where Language Came From – Ben James

I’m sitting in the sun on one of the first mild days of the spring, talking with a modern-day flintknapper about the origins of human language. His name is Neill Bovaird, and he’s neither an archaeologist nor a linguist, just a 38-year-old bearded guy with a smartphone in his pocket who uses Stone Age technology … Continue reading A Sneaky Theory of Where Language Came From – Ben James

The Problem with “Great Schools”

by Ali McKay If you have young kids or use Redfin, you’ve probably seen the school ratings from GreatSchools. Our school is rated a “4”. That’s out of 10. When I was in school, forty percent is not a grade that I or my parents would have been happy with. In fact, there would have […] … Continue reading The Problem with “Great Schools”

The Neuroscience of Attention & Why Instructional Designers Should Know About It – Raluca C

You know all those classic arguments couples have that begin with “I told you but you never listen!”? In truth, the listening part is not the issue, the remembering (or absence of) is the real problem. Paying attention is no easy thing and grabbing and holding someone’s attention is even trickier. A fairly recent study … Continue reading The Neuroscience of Attention & Why Instructional Designers Should Know About It – Raluca C

Delta just made two major company changes — and it speaks volumes to how the airline listens to employee feedback

www.aol.com/article/finance/2018/05/31/delta-new-uniform-lax/23448124/

Neuro Marketing Web Design: 7 Ways to Connect With Visitors Brains – Chloe Smith

Neuromarketing is the practice of applying insights from contemporary neuroscience and psychology in the field of advertising. It incorporates principles from social psychology, behavioral economics, game theory and other disciplines used in the study human behavior. It relies on the fact that human sensorimotor, cognitive and affective responses to marketing can be measured and turned … Continue reading Neuro Marketing Web Design: 7 Ways to Connect With Visitors Brains – Chloe Smith

Researchers Give Skin Cells a Tan Without the Sun – Emily Matchar

Despite tanning’s well-known link to skin cancer, many of us simply can’t resist that golden look. But now, researchers may have found the perfect solution: a natural tan, without the sun. Studying mice, the researchers identified the molecular pathways that lead to tanning and learned how to stimulate these pathways, turning pale red-haired mice into … Continue reading Researchers Give Skin Cells a Tan Without the Sun – Emily Matchar

DNA From Ancient Latrines Reveal What People Ate Centuries Ago

There’s treasure to be found in mining excrement. At least, it’s treasure to scientists studying the diets, habits and health of people who lived centuries ago. In a new study, Danish researchers dug up old latrines and sequenced the DNA they found in the ancient poop. The results paint a picture of diets and parasites … Continue reading DNA From Ancient Latrines Reveal What People Ate Centuries Ago

Drunk Astronauts: This Beer Is the Beginning of Zero-Gravity Drinking

    Ever since we reached towards the stars, and as a civilization, made our way upward — ever since Buzz Aldrin took communion on the moon — an awestruck human populace has often looked down the horizon of space travel, and wondered: Great, now how can we get drunk up there? And now, we’ve got an … Continue reading Drunk Astronauts: This Beer Is the Beginning of Zero-Gravity Drinking

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