Who Scams The Scammers? Meet the Scambaiters

Police struggle to catch online fraudsters, often operating from overseas, but now a new breed of amateurs are taking matters into their own hands.

Three to four days a week, for one or two hours at a time, Rosie Okumura, 35, telephones thieves and messes with their minds. For the past two years, the LA-based voice actor has run a sort of reverse call centre, deliberately ringing the people most of us hang up on – scammers who pose as tax agencies or tech-support companies or inform you that you’ve recently been in a car accident you somehow don’t recall. When Okumura gets a scammer on the line, she will pretend to be an old lady, or a six-year-old girl, or do an uncanny impression of Apple’s virtual assistant Siri.

Once, she successfully fooled a fake customer service representative into believing that she was Britney Spears. “I waste their time,” she explains, “and now they’re not stealing from someone’s grandma.” Okumura is a “scambaiter” – a type of vigilante who disrupts, exposes or even scams the world’s scammers. While scambaiting has a troubled 20-year online history, with early forum users employing extreme, often racist, humiliation tactics, a new breed of scambaiters are taking over TikTok and YouTube. Okumura has more than 1.5 million followers across both video platforms, where she likes to keep things “funny and light”.

In April, the then junior health minister Lord Bethell tweeted about a “massive sudden increase” in spam calls, while a month earlier the consumer group Which? found that phone and text fraud was up 83% during the pandemic. In May, Ofcom warned that scammers are increasingly able to “spoof” legitimate telephone numbers, meaning they can make it look as though they really are calling from your bank. In this environment, scambaiters seem like superheroes – but is the story that simple? What motivates people like Okumura? How helpful is their vigilantism? And has a scambaiter ever made a scammer have a change of heart?

Batman became Batman to avenge the death of his parents; Okumura became a scambaiter after her mum was scammed out of $500. In her 60s and living alone, her mother saw a strange pop-up on her computer one day in 2019. It was emblazoned with the Windows logo and said she had a virus; there was also a number to call to get the virus removed. “And so she called and they told her, ‘You’ve got this virus, why don’t we connect to your computer and have a look.” Okumura’s mother granted the scammer remote access to her computer, meaning they could see all of her files. She paid them $500 to “remove the virus” and they also stole personal details, including her social security number.

Thankfully, the bank was able to stop the money leaving her mother’s account, but Okumura wanted more than just a refund. She asked her mum to give her the number she’d called and called it herself, spending an hour and 45 minutes wasting the scammer’s time. “My computer’s giving me the worst vibes,” she began in Kim Kardashian’s voice. “Are you in front of your computer right now?” asked the scammer. “Yeah, well it’s in front of me, is that… that’s like the same thing?” Okumura put the video on YouTube and since then has made over 200 more videos, through which she earns regular advertising revenue (she also takes sponsorships directly from companies).

“A lot of it is entertainment – it’s funny, it’s fun to do, it makes people happy,” she says when asked why she scambaits. “But I also get a few emails a day saying, ‘Oh, thank you so much, if it weren’t for that video, I would’ve lost $1,500.’” Okumura isn’t naive – she knows she can’t stop people scamming, but she hopes to stop people falling for scams. “I think just educating people and preventing it from happening in the first place is easier than trying to get all the scammers put in jail.”

She has a point – in October 2020, the UK’s national fraud hotline, run by City of London Police-affiliated Action Fraud, was labelled “not fit for purpose” after a report by Birmingham City University. An earlier undercover investigation by the Times found that as few as one in 50 fraud reports leads to a suspect being caught, with Action Fraud frequently abandoning cases. Throughout the pandemic, there has been a proliferation of text-based scams asking people to pay delivery fees for nonexistent parcels – one victim lost £80,000 after filling in their details to pay for the “delivery”. (To report a spam text, forward it to 7726.)

Asked whether vigilante scambaiters help or hinder the fight against fraud, an Action Fraud spokesperson skirted the issue. “It is important people who are approached by fraudsters use the correct reporting channels to assist police and other law enforcement agencies with gathering vital intelligence,” they said via email. “Word of mouth can be very helpful in terms of protecting people from fraud, so we would always encourage you to tell your friends and family about any scams you know to be circulating.”

Indeed, some scambaiters do report scammers to the police as part of their operation. Jim Browning is the alias of a Northern Irish YouTuber with nearly 3.5 million subscribers who has been posting scambaiting videos for the past seven years. Browning regularly gets access to scammers’ computers and has even managed to hack into the CCTV footage of call centres in order to identify individuals. He then passes this information to the “relevant authorities” including the police, money-processing firms and internet service providers.

“I wouldn’t call myself a vigilante, but I do enough to say, ‘This is who is running the scam,’ and I pass it on to the right authorities.” He adds that there have only been two instances where he’s seen a scammer get arrested. Earlier this year, he worked with BBC’s Panorama to investigate an Indian call centre – as a result, the centre was raided by local police and the owner was taken into custody.

Browning says becoming a YouTuber was “accidental”. He originally started uploading his footage so he could send links to the authorities as evidence, but then viewers came flooding in. “Unfortunately, YouTube tends to attract a younger audience and the people I’d really love to see looking at videos would be older folks,” he says. As only 10% of Browning’s audience are over 60, he collaborates with the American Association of Retired People to raise awareness of scams in its official magazine. “I deliberately work with them so I can get the message a little bit further afield.”

Still, that doesn’t mean Browning isn’t an entertainer. In his most popular upload, with 40m views, he calmly calls scammers by their real names. “You’ve gone very quiet for some strange reason,” Browning says in the middle of a call, “Are you going to report this to Archit?” The spooked scammer hangs up. One comment on the video – with more than 1,800 likes – describes getting “literal chills”.

But while YouTube’s biggest and most boisterous stars earn millions, Browning regularly finds his videos demonetised by the platform – YouTube’s guidelines are broad, with one clause reading “content that may upset, disgust or shock viewers may not be suitable for advertising”. As such, Browning still also has a full-time job.

YouTube isn’t alone in expressing reservations about scambaiting. Jack Whittaker is a PhD candidate in criminology at the University of Surrey who recently wrote a paper on scambaiting. He explains that many scambaiters are looking for community, others are disgruntled at police inaction, while some are simply bored. He is troubled by the “humiliation tactics” employed by some scambaiters, as well as the underlying “eye for an eye” mentality.

“I’m someone who quite firmly believes that we should live in a system where there’s a rule of law,” Whittaker says. For scambaiting to have credibility, he believes baiters must move past unethical and illegal actions, such as hacking into a scammer’s computer and deleting all their files (one YouTube video entitled “Scammer Rages When I Delete His Files!” has more than 14m views). Whittaker is also troubled by racism in the community, as an overcrowded job market has led to a rise in scam call centres in India. Browning says he has to remove racist comments under his videos.

“I think scambaiters have all the right skills to do some real good in the world. However, they’re directionless,” Whittaker says. “I think there has to be some soul- searching in terms of how we can better utilise volunteers within the policing system as a whole.”

At least one former scambaiter agrees with Whittaker. Edward is an American software engineer who engaged in an infamous bait on the world’s largest scambaiting forum in the early 2000s. Together with some online friends, Edward managed to convince a scammer named Omar that he had been offered a lucrative job. Omar paid for a 600-mile flight to Lagos only to end up stranded.

“He was calling us because he had no money. He had no idea how to get back home. He was crying,” Edward explains. “And I mean, I don’t know if I believe him or not, but that was the one where I was like, ‘Ah, maybe I’m taking things a little too far.’” Edward stopped scambaiting after that – he’d taken it up when stationed in a remote location while in the military. He describes spending four or five hours a day scambaiting: it was a “part-time job” that gave him “a sense of community and friendship”.

“I mean, there’s a reason I asked to remain anonymous, right?” Edward says when asked about his actions now. “I’m kind of embarrassed for myself. There’s a moment where it’s like, ‘Oh, was I being the bad guy?’” Now, Edward doesn’t approve of vigilantism and says the onus is on tech platforms to root out scams.

Yet while the public continue to feel powerless in the face of increasingly sophisticated scams (this summer, Browning himself fell for an email scam which resulted in his YouTube channel being temporarily deleted), But scambaiting likely isn’t going anywhere. Cassandra Raposo, 23, from Ontario began scambaiting during the first lockdown in 2020. Since then, one of her TikTok videos has been viewed 1.5m times. She has told scammers her name is Nancy Drew, given them the address of a police station when asked for her personal details, and repeatedly played dumb to frustrate them.

“I believe the police and tech companies need to do more to prevent and stop these scams, but I understand it’s difficult,” says Raposo, who argues that the authorities and scambaiters should work together. She hopes her videos will encourage young people to talk to their grandparents about the tactics scammers employ and, like Browning, has received grateful emails from potential victims who’ve avoided scams thanks to her content. “My videos are making a small but important difference out there,” she says. “As long as they call me, I’ll keep answering.”

For Okumura, education and prevention remain key, but she’s also had a hand in helping a scammer change heart. “I’ve become friends with a student in school. He stopped scamming and explained why he got into it. The country he lives in doesn’t have a lot of jobs, that’s the norm out there.” The scammer told Okumura he was under the impression that, “Americans are all rich and stupid and selfish,” and that stealing from them ultimately didn’t impact their lives. (Browning is more sceptical – while remotely accessing scammers’ computers, he’s seen many of them browsing for the latest iPhone online.)

“At the end of the day, some people are just desperate,” Okumura says. “Some of them really are jerks and don’t care… and that’s why I keep things funny and light. The worst thing I’ve done is waste their time.”

By:

Source: Who scams the scammers? Meet the scambaiters | Cybercrime | The Guardian

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Cyberthreats: The Emerging Fault Lines of the Nation State. Oxford University Press.

ISBN9780190452568. Fisher, Bonnie S.; Lab, Steven (2010). Encyclopedia of Victimology and Crime Prevention. Thousand Oaks, CA: SAGE Publications. p. 493.

ISBN9781412960472. “FBI 2017 Internet Crime Report” (PDF). FBI.gov. Federal Bureau of Investigation. May 7, 2018. Retrieved 28 August 2018.

“The Economic Impact of Cybercrime— No Slowing Down” (PDF). McAfee. 2018. Retrieved October 24, 2018. Goel, Rajeev K. (2020).

“Uncharitable Acts in Charity: Socioeconomic Drivers of Charity-Related Fraud”. Social Science Quarterly. 101 (4): 1397–1412. doi:10.1111/ssqu.12794. ISSN1540-6237. Burke, Cathy.

“L.I. charity chief convicted of embezzling nearly $1 million meant for disabled”. nydailynews.com. Retrieved 2021-04-22.

“Charitable Contributions: For use in preparing 2016 Returns” (PDF). “Scam Watch – Nigerian Scams”. Scam Watch – Australian Government. 12 May 2016. Jamie Doward (2008-03-09).

“How boom in rogue ticket websites fleeces Britons”. The Observer. London. Retrieved 9 March 2008.

“USOC and IOC file lawsuit against fraudulent ticket seller”. Sports City. Retrieved 1 August 2008. Jacquelin Magnay (4 August 2008).

“Ticket swindle leaves trail of losers”. The Sydney Morning Herald. Kelly Burke (6 August 2008). “British fraud ran Beijing ticket scam”. The Sydney Morning Herald. Francis, Ryan (2017-05-11).

“What not to get Mom for Mother’s Day”. CSO from IDG. Retrieved 2017-11-28. Hew, Khe Foon (March 2011). “Students’ and teachers’ use of Facebook”. Computers in Human Behavior. 27 (2): 662–676. doi:10.1016/j.chb.2010.11.020. Kugler, Logan (27 October 2014). “Keeping online reviews honest”. Communications of the ACM. 57 (11): 20–23. doi:10.1145/2667111. S2CID11898299. Wilson, Brian (Mar 2017). “Using Social Media to Fight Fraud”. Risk Management. New York. 64 (2): 10–11.

ProQuest1881388527. “Woman loses £320,000 in ‘romance fraud’ scam”. BBC News. Retrieved 20 October 2020. Tom Zeller Jr (April 26, 2005).

“A Common Currency for Online Fraud: Forgers of U.S. Postal Money Orders Grow”. New York Times.

“Counterfeit Money Orders: The Ultimate Guide”. Fraud Guides. 2017-09-07. Retrieved 2021-04-22.

“CyberCops.com – Counterfeit Postal Money Orders”. http://www.cybercops.com. Retrieved 23 May 2017.

“Online Shopping Scams / Scams and Fraud / Consumer Resources / Home – Florida Department of Agriculture & Consumer Services

Has Digital Killed Traditional Advertising and Media

Digital technology has changed our world. It has altered how we access news, entertainment and information, our work patterns, and our communication channels. How we buy and sell.

So, as digital advertising and media continue to grow, have their traditional forms become redundant?…Let’s talk…

Simon Cheng, Marketing Director, Menulog

“No, I don’t think digital has killed traditional advertising. They are not mutually exclusive concepts. Digital complements traditional, as each plays their own role. Traditional will always be important for mass reach objectives and brand building. While, digital is great for performance and driving incremental brand growth through more targeted reach.

“At Menulog, we are a technology business however we invest a lot in traditional channels – TV, outdoor and radio – because they are still some of the most effective avenues for capturing the attention of mass audiences. Equally, we also invest heavily in performance media, using search and social to convert demand. After all, there’s no point investing in creating demand if you are not then capturing it or driving engagement.

“As the world of media continues to become more fragmented, advertising and communication channels need to reflect how consumers want to consume content. Marketers shouldn’t over complicate things. It’s the right message, right place, right time. The channels that fit naturally against your objectives, are those to go with.

Andrew Cornale, Co-Founder and Technical Director, UnDigital

“Digital marketing is certainly more readily accessible than traditional advertising and I would argue that it has overtaken traditional marketing in many senses, but has digital killed traditional advertising? No.

“Traditional advertising still has its place. We see successful campaigns using traditional advertising all the time. However, I’d argue that its high price point and specialised skill set makes it less accessible to the everyday business. For many businesses, digital advertising is more affordable, scalable and targeted. Plus, it’s easier to map ROI against a digital campaign where sales can be mapped directly to it.

“To me, digital marketing is a smarter strategy because decisions are backed by data with less guesswork and, generally speaking, there are just more opportunities to find customers online. If one day, we do see the death of traditional advertising, I’d say digital marketing certainly had a hand in it, but it’s not necessarily holding the murder weapon.”

Yasinta Widjojo, Senior Marketing Manager, Pin Payments

“There’s no doubt that marketing and advertising have changed dramatically in the last 10 years, alongside the advancements of technology and the internet.

“While traditional advertising relied on methods such as TV ads, billboards and print journalism, digital advertising has superseded these methods with algorithms that enable marketers to find and sell to their key audiences. Technology has opened the door to endless possibilities, when it comes to advertising, but with changes come challenges.

“Consumers are battling against a barrage of online noise, through their email inboxes, social media accounts and websites. No platform is left unturned, making creating genuine authenticity with your customers much harder.

“Interestingly enough, the feeling of digital numbness that has come alongside the pandemic, has led some customers back to traditional advertising. The pandemic has seen a rise in guerrilla advertising that harnesses both the digital and physical world, using billboards, posters or graffiti that can be scanned by a smartphone.

“As society adjusts to using their smartphones for COVID-19 check-ins or QR codes, modern marketing which amalgamates both old and new advertising methods, is being embraced. Traditional advertising isn’t dead, it’s had a system upgrade with the help of digital.”

Adam Boote, Director of Digital and Growth, Localsearch

“Changing consumer behaviours in a tech-savvy society have significantly impacted the way advertising is created and consumed. Millennials and Gen Zs are far more influenced by digital media – 49% of TikTok users purchase a product or service after seeing it on the app, and 60% of Millennials admit their purchasing decisions are influenced by what they see on Facebook.

“We’re now seeing a big wave of consumers, including small businesses, turn to digital after weighing up not only print, but broadcast advertising. Although free-to-air TV viewership is increasing with more people at home, its key objective is generating brand awareness – so you may or may not receive immediate action from viewers. Online, you can target audiences with far greater demographic accuracy, targeting the people most relevant to you and guiding them through to where you want them to go.

“For SMBs who don’t have thousands to spend on TV ads, nailing your SEO and digital presence is far more cost-effective.

“However you decide to integrate digital with traditional, when consumers do remember your business and need your product or service, you want them to be able to go online and find you. Fast and easy.”

Cary Lockwood, chief executive officer, Loyalty Now

“Traditional media and advertising still have parts to play in the cultural zeitgeist, but the real question is: are they as effective in engaging audiences as their digital counterparts?

“Traditional advertising operates by conveying a broad message to a broad audience. However, in today’s hyperlocalised economy, consumers want their individual voices heard by merchants who offer solutions tailored to their unique interests and behaviours.

“This growing customer expectation, coupled with a need for business transparency, is one of the reasons experts anticipate some digital advertising methods to become obsolete soon. This is particularly evident in the current phase-out of third-party cookies ahead of 2022.

“Instead of investing in broader advertising avenues, businesses must embrace targeted partnerships with platforms that boast highly engaged audiences, and that also let merchants leverage hyperpersonalisation to better engage their consumers. This will lead to more committed return customers whose buying power outweighs surface-level interactions with disengaged buyers.”

Simon McDonald, Regional Vice President Optimizely

“Digital platforms have revolutionised advertising. Traditional mediums lock advertising into one-way communication, whereas digital platforms provide two-way interactive capabilities. Businesses can now customise advertising to personalise any brand experience and utilise real-time metrics to monitor their campaign’s success.

“Digital advertising is constantly evolving, and so is consumer behaviour. Organisations need to embed a culture of test and learn across all of their digital strategies, allowing businesses to quickly respond and evolve with the industry and consumer trends. While traditional advertising is still around, it is always best as part of a larger digital multichannel marketing campaign that can evolve and respond to consumer behaviour.”

Nicole Schulz, Brand Reputation Practice Lead, Sefiani Communications Group

“In a time of increasing misinformation and disinformation online, traditional media has played a vital role in delivering timely, factual and credible information to Australians. The Digital News Report 2021 found that in Australia, trust in news has risen to 43%. As Australians turned to public broadcasters for critical news over the past 18 months, trust in traditional news brands has remained high. In contrast, 64% of Australians are concerned about false and misleading information online. Roy Morgan research found that TV is regarded as the most trusted source of news, nominated by nearly 7 million Australians.

“However, the same research also found that the internet is now Australia’s main source of news. There is no doubt that Australian audiences at large are continuing to shift away from traditional towards digital platforms for news but the credibility and trust attached to traditional new publishers remains paramount. To thrive in the future, traditional media will need to continue to evolve its multi-channel offering to suit and serve diverse and segmented audiences.”

Clare Loewenthal

 

By: Clare Loewenthal

Source: Let’s Talk: Has digital killed traditional advertising and media? – Dynamic Business

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Google Advertising Policy Opens Doors To Wider Bitcoin Community

The Google logo seen at the entrance to Google Cloud campus...

Google GOOG +1.5% is revising its advertising policy to let cryptocurrency wallets advertise with them, along with exchanges, starting August 3rd provided that they are either registered with the Financial Crimes Enforcement Network (FinCEN) or a federal or state chartered bank entity. The new policy will apply globally to Google search and its third-party sites, including YouTube, Gmail, or Blogger..

The expanded policy comes three years after Google banned all crypto-related advertising in March 2018. However, Google walked-back the policy five months later, allowing regulated cryptocurrency exchanges such as Coinbase to advertise in the United States and Japan in September 2018. While expanded to allow cryptocurrency exchanges and wallets to advertise, ads for initial coin offerings (ICOs), decentralized finance (DeFi) trading protocols, or promotions of specific cryptocurrencies are not permitted under the new policy.

It remains to be seen how this reversal in the policy will lead to a further loosening on other major advertising platforms that have placed restrictions on crypto firms. In 2018, Facebook banned all ads promoting cryptocurrencies, including bitcoin and initial coin offerings.

A few months later, Facebook edited the policy to introduce an eligibility review process for those looking to advertise certain cryptocurrency products or services; applicants should submit any licenses, listings on public stock exchanges, or other relevant public background.

Twitter, similarly to Facebook and Google, prohibits the advertisement of initial coin offerings or crypto token sales but allows exchanges or wallet services provided by a publicly traded crypto company to advertise with them provided as long as they comply with local laws.

BY: Emily Mason

Source: Google Advertising Policy Opens Doors To Wider Bitcoin Community

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Alphabet Inc.’s Google, the world’s largest digital advertising seller, will let companies offering cryptocurrency wallets run ads beginning in August.

In 2018, Google barred ads for cryptocurrencies and related products, following a similar move from Facebook Inc. But Google soon peeled back that restriction for digital currency exchanges. Starting in August, Google will let wallets run ads on search, YouTube and other properties as long as they go through the company’s certification process.

Google is making the change “in order to better match existing FinCEN regulations and requirements,” a spokesperson said Wednesday in a statement.

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How they got sick? China urged to release medical records of Wuhan lab workers

Bitcoin Slips After Musk Tweets Broken-Heart Emoji for Token

‘Blizzard 2.0’ Storms In to Make the Games Blizzard No Longer Wants To

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United Bets on Supersonic Future With $3 Billion Boom Jet Order

Russia Cuts Dollar Holdings From $119 Billion Wealth Fund Amid Sanctions

How to Explain Banner Ads to Anyone

planning banner ad placements

Sometimes, when it comes to advertising, we feel as talented as Don Draper in Mad Men — one of the best (fictional) advertisers in the game. However, advertising has evolved since the 60s, and that’s partly thanks to how expansive the internet has gotten with commerce.

Banner ads, for example, weren’t around until recently. But for prime ad placement, banner ads are the way to go and have cemented their importance in revenue gain for marketers.

Download Now: Free Ad Campaign Planning Kit

So what exactly are banner ads and how do they work? We’ve got a simplified version you can use to explain them to anyone.

Banner ads are placed in high-traffic locations on web pages, creating brand awareness and generating click-throughs, purchases, and leads. These high-visibility locations include the front, bottom, or the side of a webpage; places where the eyes of browsers usually wander.

A great banner ad grabs the reader’s attention and invites them to learn more about what’s being advertised. They’re bright, welcoming, and don’t have much text, instead using images or multimedia to convey a message.

LinkedIn’s banner ad was found in the sidebar of a webpage I was browsing. It was large enough to catch my eye and inviting enough to make me linger on the ad.

How Banner Ads Work

Let’s say you’re a publishing outlet. You are able to drive a lot of traffic to your content because it’s helpful and valuable, but you have no way to monetize your efforts. However, your site does have a lot of valuable real estate that advertisers could capitalize on.

This makes selling that space an attractive proposition. To do that, you can sign up with a display network. A display network helps to connect you with advertisers by providing a script that you can add to your website. This script will populate display ads automatically without you having to lift a finger. AND you get paid a “commission” for each click on the ad that comes from your website. Monetization… success!

Now let’s look at it from the other side of the coin. Let’s say you’re an advertiser. You want to increase more visibility for your brand, so you want your ads to show up on high-trafficked websites that your target buyers visit. You pay the display network directly (rather than the publishing outlet) for ad placements, and you get to choose the types of websites your banner ads will display on. If effective, you get low costs per click, and this turns into real ROI for your business.

A win/win for the publishing outlet and the advertiser!

Are Banner Ads Effective?

Banner ads fall into the category of digital advertising, one of the most lucrative ways to generate revenue. In fact, in 2019’s first quarter, revenue from digital ads reached a landmark high of over $28.4 billion.

Banner ads are lucrative because of programmatic advertising, a term that describes how advertisers place ads. The software of these programs matches ads with the interests of website browsers.

To illustrate, let’s say LinkedIn’s ad team wanted to use Google AdSense as their display network. Google AdSense would then sell LinkedIn a sidebar space on websites professionals are more likely to visit, such as Investopedia. This ensures more potential for overall revenue earned for LinkedIn.

In order to determine if banner ads will be effective for you, it’s important to understand how cost is broken down with this method of advertising.

There are two different pricing models for banner ads:

  • Cost per mille (CPM) – The price for 1,000 impressions (i.e. it has been “seen” 1,000 times)
  • Cost per click (CPC) – The price for each ad click

Pricing structures vary between each display network, but they typically use an “auction” style system where you bid for your ad placements. In many cases, you can choose whether you bid based on a CPC or CPM model. The former is better for conversions while the latter is better for brand awareness and visibility.

With this in mind, the better your bid, the easier it will be to meet your advertising goals. In many cases, the display network will help you optimize your budget and timeframe to get the most out of your ads.

Now that you have an idea of average banner ad price tags, you can imagine that ad placement and banner size have a big impact on how often your ads are seen and clicked on. Let’s take a closer look at these two variables below:

Banner Ad Placement

The display network you choose should have transparent information on which sites or publishing outlets your ads will appear on. For example, here’s Google’s page on the topic.

Ideally, you want your ads to be placed in front of your ideal audience (rather than just anyone) so that you get the right traffic, which has a higher potential to convert into genuine leads for your business. With this in mind, you’ll want to be well-versed in the targeting capabilities your display network provides so that you can control this effectively.

While advertisers get a lot of latitude on which sites they appear on, they may not have a lot of control over where they appear on that site. On-page ad placement is in the hands of the publishing outlet. However, they do have a financial incentive to place ads in high-value locations. Remember, they get a “commission” from the display network. With that banner ads perform best when they’re:

  • Close to the content
  • Above the fold
  • On the left-hand side

More within an advertiser’s control is the size and design of the ads they choose to create.

Standard Banner Ads Sizes

One of the major factors on your campaign’s effectiveness is the dimensions you choose for your ad(s). The right size and design can have a major effect on the click-through rate and overall effectiveness of your ad.

It’s crucial to know the necessary sizes for your banner ads — but it’s not your only consideration. In order to make sure your banner ad is effective to target audiences, we have some tricks to keep in mind while you’re designing yours.

Let’s say you have all the tools for creating your banner ad in place. While the actual execution of the design is up to you, it’s important to incorporate these elements in your ad to make sure it’s effective, and not just something that crowds up a webpage.Read More…..

By Kayla Carmicheal

Source: How to Explain Banner Ads to Anyone

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ClickAd Professional The Profitable Facebook & Google Ads Manager

ClickAd gives you EVERYTHING YOU NEED to create profitable ad campaigns in seconds…and save you heaps of cash. Choose a proven template to create your own ads. Just enter a few simple details about your product or service, pick form auto-designed ad creatives and copy and hit publish. You’re done in seconds!

Push a button and watch this breakthrough A.I technology create 5, 50 or even 100 perfect ads with creatives and ad copy ready to bring you traffic on Google and Facebook right now. Publish your ads on Facebook and Google from our dashboard in a click. One simple login and beginner-friendly dashboard to launch and manage entire ad campaigns.

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Test different copy, images or ideas on the fly. Tap on any ad to quickly edit, then click to publish across Google and Facebook in seconds or schedule it to auto publish later. Instantly create cash-pumping ads with no experience or special skills!

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Source: http://clickads.com

How To Get Affordably Huge Advertising With Referral Frenzy Mailing System

If you are frustrated with your advertising results, I want to share a site with you that has all the right answers.First of all, mails do still work best for getting sign ups and earning commissions.Referral Frenzy gives you the ability to mail to 89 top sites with just a few clicks!

Now imagine how many more people you will reach in less time, and how much better your results will be.You get live stats for your mails results and can easily see when you can mail again.To give you a great boost in your advertising as well you will get a monthly advertising package that you can claim in the bonus area!!

You will receive 89,200 mailer credits, 16,950 surf credits, 224,600 banner credits and 224,600 texts credits from 98 sites.You simply haven’t been given the opportunity for success that Referral Frenzy wants to give you. Get set up today and lock in a membership that will actually make a difference in your online success.

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Referral Frenzy will give you email marketing power like you have never seen.I have chosen my favorite top performing mailers and incorporated the ability to mail to them with One Template, One Click, Massive Power, INSTANTLY!

This is like having your very own “Super Power Solo ” at your fingertips every time you are ready to mail.What mailers you may be asking? Well take a look at these powerhouses!

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All Pro Mailer
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YOUR SUCCESS IS INEVITABLE!REFERRAL FRENZY is truly going to change your LIFE and Marketing SUCCESS!All This Advertising, Access to The Mailing System!Yes! With Referral Frenzy You will finally SEE Results From Your Online Marketing!$15.00 Monthly Keeps You Active, or Grab the Yearly Offer $97.00..That is only $8.08 a month For Huge Marketing Power for an entire YEAR!

One Account/ IP and One Member/account. Free Members are allowed to have 1 account. YOU must click credits emails and view sites, banners, text or Full page Login ads to earn credits with the intention of displaying your own site/s, banners or other ads to other members. You cannot have friends, family or employees click credit emails, banners, etc for you. If you do not want to click credit emails, banners etc, you can buy credits (See Setup/Buy Ads).

 

Before submitting a URL to Referral Frenzy, please read these rules very carefully and make sure your URL does not violate any of them. If you violate any of these rules, your site will be deleted along with any credits assigned to them, your Referral Frenzy account may also be deleted.

*No sites with illegal activity.

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*Violate any law, statute, ordinance or regulation.

Rubicon Project And Telaria Are Merging To Scale Connected TV Advertising

Rubicon Project and Telaria, two publicly traded ad-tech companies, are merging.

Two publicly traded ad-tech companies are combining to push deeper into video advertising.

Los Angeles-based Rubicon Project and New York-based Telaria have agreed to an all-stock deal that will leave Telaria stockholders with 47.1% of shares while Rubicon Project’s stockholders will own 52.9%. After news of the merger, which was announced today, Rubicon Project’s stock price rose by more than 7% to $7.75 shortly before markets closed. Telaria’s stock price also increased more than 11% to $8.39.

According to a combined statement from both companies, the merger will create the world’s largest independent sell-side advertising platform. Telaria, which was known as Tremor Video until it rebranded in 2017, brings an expertise in connected television to Rubicon’s programmatic platform. In addition to connected TV, the companies will let publishers continue to buy ads on desktop, audio, mobile and other video platforms across an increased geographic footprint that includes the Americas, Europe and Asia-Pacific regions.

After the deal is finalized, Rubicon Project President and CEO Michael Barrett will become CEO and Telaria CEO Mark Zagorski will become president and chief operating officer.

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According to Zagorski, the merger will allow the company to better compete with even larger players and also better position itself for the era of connected television—a sector of the ad-tech space that’s expected to grow in next year. Combined revenue of both companies was $217 million between the end of September 2018 and September 2019, a 32% increase over the same period between 2017 and 2018.

In an interview, Zagorski tells Forbes “the reason why this merger made so much sense is there are so many complements.”

“What was also really apparent though as we were building our businesses out was there was this huge demand for this single, one-stop shop both from a buy side and a sell side,” he says.

The deal, expected to close in the first half of 2020, comes at a time when a number of ad-tech and mar-tech companies are merging or selling with higher frequency. Some companies are selling to becoming tools within larger firms while others are merging to create the scale needed to compete with juggernauts like Google and Facebook.

Apart from the existing competition, ad-tech companies also face heightened regulatory scrutiny and uncertainty as lawmakers at both the state and national levels look into regulating how companies collect and use consumer data for commercial purposes including digital advertising. Next month the California Consumer Privacy Act goes into effect, and several other bills are being considered in Congress.

According to Barrett, the two CEOs met each other years ago soon after entering their respective roles. He said they were inspired by companies like The Trade Desk, another publicly traded ad-tech company that has scaled over the years. Barrett said a combined company of Rubicon Project and Telaria would “complete the pie.” It also allowed Rubicon Project to grow its video business.

According to Telaria’s most recent earnings, connected TV made up 50% of the business in terms of net revenue, while Rubicon’s was much smaller. (Zagorski says the combined company—which will have a new name sometime next year—expects on a pro forma basis to have a connected TV operation in the “mid- to high- teens as a percentage of business.”)

“Although we were doing well in video, we were nowhere in CTV,” Barrett tells Forbes. “Then you look at all the success that Mark and Telaria has had in a hot, strategic area.”

Finding connected TV opportunities is increasingly appealing to marketers looking to diversify their advertising budgets. And while Facebook and Google have been able to win the majority of new digital ad dollars spent on mobile and desktop platforms, programmatic TV advertising is still largely untapped. That’s led major networks, streaming platforms and cable companies to look for ways to collaborate on sharing and scaling data. For example, Viacom, NBC, Fox and Univision have joined a consortium called OpenAP, which lets them pool their data for audience-buying.

Send me a secure tip.

I’m a reporter at Forbes covering marketing, advertising, and technology. Previously, I was a tech reporter with Adweek and before that covered politics in Alabama for The Associated Press.

Source: Rubicon Project And Telaria Are Merging To Scale Connected TV Advertising

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You know you can now create Highly Interactive Videos in ANY niche you want…and start profiting instantly. Although Videract works perfectly right out-of-the-box… I want to offer you a JUMP START. You see… I have a team who does all the heavy lifting for me.
They research the market, prepare content, write scripts and create STUNNING and HIGHLY INTERACTIVE VIDEOS… and then simply hand over that video to me on a platter.

By the time other Videract Members would be thinking about the topic and selecting a niche that would make them profits… you would have already made a MASSIVE ROI and crushed a few Leaderboards. These Videos can ONLY be found here. That means nobody would even come close to getting access to such high-quality videos because these are not available on any other platform.

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How Video Marketing Will Grow Your Business Into Profit

Image result for video marketing

You have a unique story to tell: maybe you’re great-grandmother started the business in her kitchen, and you’re continuing the tradition. Maybe you were down and out and developed an idea to help people improve their lives. Maybe you developed a brilliant tech solution and want to keep innovating. Whatever the backstory, video provides a way to tell it effectively and with impact.

According to Forrester Research, one minute of video is worth 1.8 million words! You don’t have to produce epic tales: use each second to connect with your audience, build trust, and grow your business.

In fact, with a little creativity and the right software, your videos can become an integral part of your inbound marketing strategy.

Software such as 23 allows you to turn your videos into points of conversion for your users. You can edit your videos with links to relevant supporting content on your site, as well as overlay forms right on the video!

For instance, if you have an educational series of videos, you can collect valuable information from your audience, so you can continually provide them with content that nurtures them through your marketing and sales funnels.

Using video in your growth strategy in 2020 will empower you to grow your database with engaged contacts and continue to deliver valuable and engaging content. Your videos will stand out and become your competitive advantage and give you the push you need to become the thought leader in your space.

Stay Top of Mind

People are busy. Surprise, right? Whether you are trying to reach consumers or business decision-making, time is of the essence. Your audience is more likely to watch a video than wade through a long article (at least initially: as they delve into the topic, complementing your video marketing strategy with a strong written content strategy is essential).

Video can convey key information in minutes; a text version of the same content could take up to 40 minutes. While your videos should be long enough to say what you need to say, remember you can say a whole lot in a minute or two!

Email is a great medium for using video. If you’re utilizing video on other marketing channels, there’s no reason you should exclude email. In fact, videos in email can lead to a 200-300% increase in click-through rates!

As with all things email marketing, you’ll need to relentlessly test your emails. Many email clients such as Outlook have fallen behind and don’t render videos directly in email. However, an image with a play button overlay conveys that there’s a video on the other end of the click and works just fine.

We’ve started doing this for a few of our clients and click-through rates have sky-rocketed. Campaigns with video have had click-through rates of 51% against the email marketing average of 12%. While we made sure we had a solid method of collecting contacts, it’s unbelievable how a simple video can drastically improve your email marketing.

Reinforce Your Brand and product Messaging

Whether you’re creating video marketing ads, brand stories, customer testimonials, or how-tos, your audience is paying attention. More than half (55%) of people say they pay “close attention” when watching videos, a higher rate than all other types of content.

Moreover, they retain significantly more. When reading, we retain about 10% of the content. When viewing a video, we retain 95%. That is powerful – and it is a great way to reinforce your brand message clearly and consistently.

As for your product messaging, as people are researching their choices on the internet, video can be a great tool to position your product or service as the right decision. In fact, 90% of users say that product videos are helpful in the decision process.

When you’re making these videos, focus more on the value your product or service will deliver. You want to get people to visualize themselves using it, and experiencing that value. Make it all about them instead of all about you.

When you position yourself as the right solution you empower consumers to choose you over your competition. Not only do people use videos in their journey towards a purchase, but 64% of people are more likely to buy something online after watching a video.

Capture their attention, engage them with value, and offer the opportunity to purchase.

Reach a Wider Audience

Social media offers a cost-effective avenue for brands, but results depend on how many people you can reach – and if you can do so organically, all the better for your budget. The good news is that Facebook videos get 135% more organic reach than a photo and significantly more than status updates and links.

As marketers, we like video marketing stats that blow our minds. The fact that social video generates 1200% more shares than text and images combined definitely falls into that category. That’s the power of video. Reach more people and engage them with your brand. Utilizing social media in 2020 to share your videos will generate massive engagement with your content.

When you invest in video marketing, make sure you’re utilizing social media channels such as Facebook to get your content in front of your community, so they can share it with their friends.

Demonstrate Your Value and Gain Buy-in

When looking for a product, almost 50% of people look for a video before visiting a store. Consumers who watch demo videos are 1.81 times more likely to make a purchase, and 39% of executives who watch a video contact the vendor.

Demos can be utilized effectively with both B2C and B2B companies, and they allow prospects to see how your product/service works and how it can enhance their lives.

Other types of videos can be potent as well: for example, searches for “how to” topics on YouTube have grown 70% year-over-year. It’s no wonder the video platform is actually the second largest online search engine. Consumers can get quite a great (and free!) education on YouTube. Be there. Give them the answers they need, and they’ll see you as the trusted authority – the go-to problem-solver they need. Capitalize on the fact that the video platform (owned by Google) reports a 100% increase in mobile video consumption each year and shows no sign of slowing down!

When you utilize YouTube correctly, it combines your content and SEO strategy perfectly. Search engine results pages now pull in video results from YouTube and other video platforms to provide searchers with the most engaging and relevant content.

Optimizing your videos with in depth descriptions, tags, and relevant links to your site will tell search engines what your video is about, and you can drive traffic to your engaging content.

When setting up a plan for video in your 2020 content marketing strategy, make sure you don’t dismiss the written word entirely. This is not only what search engines use to tell what your video is about, but it also gives users the choice between reading and watching. It’s all about creating a great user experience.

Capture interest with Video Marketing Ads

Video marketing ads are far less intrusive than other digital ad formats; in other words, consumers are far less likely to get irritated with you and furiously click the X to close it out. The average click-through rate for video ads is 1.84%, better than all other digital ad formats.

With compelling videos, you have the chance to make an impact on your audience – to stand out from the noise and deliver a message that resonates.

Need Help with Video Marketing in 2020?

The bottom line: video is good for your bottom line! Brands that utilize this tool grow revenue 49% faster (year over year) than brands that do not. If you want to grow your business, video is essential.

The first step to using video marketing to grow your business is to get started. Start incorporating video content into your 2020 digital marketing strategy so you can jump in and start seeing results.

If you’re unsure of where to begin, that’s alright! There’s a lot that goes into it. We’ve made video a huge part of our 2020 strategy here at THAT Agency, and can help you set goals focused on realistic and measurable business growth.

To see where video can take your business, reach out to our content team, and we can formulate a video marketing strategy for you.

Source: https://blog.thatagency.com/video-marketing-will-grow-your-business-in-2018

 

How Tiny Little Advertising Videos Selling Millions Of Products & Services

Flickstr makes it super simple to create stunning agency quality videos instantly. I shall be using this in our eCommerce business to create product showcases without having to pay agencies to do so what I can now all by myself without the huge fees. Flickstr makes it much easier to create eye catching videos. The templates are beautifully crafted and are so much easier and flexible to edit and make our own. I also like that there are plenty of customization options in the app.

It takes 6 months and 4,000 pages to write 1.8 million words. But did you know you can do this right now with a 60 second video? Shockingly, next year, 80% of everything you see online WILL be video too. Look around… every corner of the web is getting covered in video. From websites, blogs, eCommerce stores, Youtube Channels, Vlogs to Social Networks. It’s working because everyone LOVES to watch.

You’re watching and your customers are addicted and highly motivated by video like you never thought possible. In fact, 90% of them are buying right now as a direct result of watching a video on their computer, laptop, tablet or mobile phone. That’s right, video today is the MOST important medium to connect and engage with your audience. It delivers the best experience ever, and builds awareness that leads to sales and profits.

Your competitors are taking advantage of tiny little videos that powerfully engages their audience so they become paying customers.6 second videos, 15 seconds, 30 seconds, 60 and even 2 minute videos that are driving significant sales.

That’s all it takes because they’re short, interesting and effective that gets your visitors emotionally engaged and instantly excited so they start watching. Apple, Chrysler, Nike, Google are dominating attention with these high quality, studio style videos that are selling millions of products and services. Intriguing, box office style video trailers that catapults your message for massive exposure.

All you need to know is framing, high angle, low angle, a frame within a frame and other video terms for the shoot. Once you get your head around this stuff, you’re onto the deal breaker. A well written, high converting script, state of the art videography equipment and lightning, and a location for the shoot. You’ll end up with a raw video footage but you’re almost there with your live action, highly engaging, studio style video that converts visitors into customers like crazy.

An epic level of attraction just like the BIG boys with big pockets. A point-n-click software that creates multi-dimensional experiences that’s entertaining, informative and persuasive. And it doesn’t matter where you use your Flickstr videos, you will CRUSH everyone, all year round.

Select a Flickstr video template, add a YouTube video or add your own directly inside the dashboard. Zero video or technical skills required so you can effortlessly get started. Instantly customize the video with your content for your audience. Add music, elements, shapes, icons, your brand or logo, a voiceover, your call to action and once ready, hit Go Flickstr.

  • No Royalty Fees

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  • Create UNLIMITED Live Action Videos That Sell Your Products or Services

  • Flickstr Custom Blank Canvas Video Creator

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  • Step-By-Step Quickstart Video Tutorials to create phenomenal videos from scratch

Source: https://www.flickstr.com/one-time-deal/

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