Some recent studies suggest that experiencing nostalgia about our past can make us happier and more resilient during times of stress. I often find myself nostalgic for days gone by—especially my young adulthood. Thinking about days when I could go backpacking with a friend on a moment’s notice or dance the night away at my […]
Advertising market trends 1.Programmatic Advertising What is programmatic advertising? It means advertisers automate ad buying to target more specific audiences. This type of automation results in faster and efficient bidding. Advertisers then, have to spend less time and effort planning the ad bidding and buying. How does programmatic advertising work? Step 1 – a user clicks on the webpage […]
Human beings are social beings, we are beings that we need from others. Therefore, it is very important to learn to relate, because if we can develop this skill, we will definitely be able to exponentiate our results. If you start to analyze, the most important achievements of our life have been obtained with the […]
The pandemic has shown us that brands and leaders acting with empathy, authenticity and transparency have an edge. From the media attention and cultural significance Zoom garnered by supporting K-12 schools to Starbucks expanding mental health benefits to its employees and their families, consumers are taking notice. In fact, DoSomethingStrategic has been researching Gen Z’s […]
Getty Images The Business Roundtable, a coalition of America’s leading corporate executives, created a firestorm with its August 19 announcement calling for corporations to create value for all stakeholders rather than simply maximizing value for their shareholders. A debate ensued over whether Milton Friedman was right or wrong in 1970 when he famously declared that […]