The Rise of the Millionaire LinkedIn Influencer

Ali Balikci / Anadolu Agency via Getty Images

To some, LinkedIn’s try-hard nature has become a perfect example of the worst of corporate culture. But the site’s influencers say the joke’s on everyone else, as they pull in big money with ease. “The only opinion that matters is the market,” one said.

When Justin Welsh set out to start a consulting business a few years back, he knew he would need to get potential clients’ attention. A former software executive, he knew he had the bona fides to help early-stage tech companies succeed; what he wasn’t sure of was how to let potential clients know that.

He’d been on Twitter for years, but it seemed too negative a place for what he was trying to do. By comparison, LinkedIn seemed safer, more positive. To boot, Welsh’s potential clients spent significant amounts of time on the site, and there weren’t as many people creating content. That meant less competition.

So in late 2018, he started to publish “practical and tactical” tips for growing startup businesses each morning on the platform, with a dash of an emotional element here and there. (Representative post: “People vastly underestimate the value of their knowledge. Publish yours and let the market pleasantly surprise you.” One thousand and seven hundred likes.)

By this year, he’d gained more than 300,000 followers. Along the way, he noticed a shift in the inquiries he received. No longer were people mostly asking for software advice. “They were asking me about how I was using LinkedIn,” he said. Today, Welsh is a full-blown LinkedIn influencer who teaches other people to use the platform as well as he does, and his one-man LinkedIn-focused business now brings in nearly $2 million annually, he said.

After years of being known as a place to share resumes and search for jobs, LinkedIn has quietly transformed into a center for a different sort of influencer—the ROI-obsessed go-getter. It is, in many ways, ground zero for hustle culture and what some have deemed “toxic positivity,” an aspirational place for people more concerned with self-care and cash flow than wisecracks and unattainable beauty.

“They feel like, ‘Hey that can be me,’” said LinkedIn influencer Tobi Oluwole, who has built a successful career coaching business through his LinkedIn following. Elsewhere, the site has become the butt of the joke and a focus of increased scorn—the perfect example of a try-hard corporate culture where people mistake banal, rote platitudes for authenticity, a puffy Patagonia vest in website form.

In August, when the CEO of a LinkedIn-focused marketing company was roundly mocked and chastised after he published a tearful video announcing layoffs, the derision was fueled as much as anything by how perfectly it represented what LinkedIn has become to bewildered outsiders.

The hatred of such self-absorbed posts on LinkedIn has become so intense that a subreddit dedicated to mocking the platform’s most “insufferable,” “cringeworthy” posts—like business leaders advocating for taking less vacation to prove your worth or rebranding lunch as “JUST EAT PowerHour”—has garnered 175,000 followers. But the disgust doesn’t reckon with why so many people have become unironically attracted to the platform.

Justin Welsh has built a seven-figure business based around teaching people to use LinkedIn like he does. “People are still kind of puzzled by it,” said the D.C.-based author and advisor Jeffrey Selingo, who has more than 600,000 followers on LinkedIn. The joke is perhaps on everyone else, as many of the same people getting ripped apart on Reddit have figured out a relatively easy way to earn hundreds of thousands of dollars by spouting inspirational, if often conventional, wisdom.

The influencers themselves say the platform has become a profit machine, the sort of business-friendly space where a strong presence can directly lead to speaking gigs, brand deals, sales leads, career coaching opportunities, and more—and without the second-by-second scrutiny that comes with Instagram.

“Opportunities just come flooding through your doors,” said Chantel Soumis, a LinkedIn influencer who said she received $1 million in revenue-generating opportunities in three months after she publicly launched her creative side business on LinkedIn. The shift is partially the result of a conscious, years-long push by LinkedIn to increase its standing as a social platform relative to the competition.

LinkedIn has developed new creator-focused tools and programs and hired full-time employees called creator managers who actively help influencers build their audiences. In recent years, the alterations have started to reap dividends as people started to view the platform as the closest thing the internet had to an online watercooler.

 “It’s changed people’s behavior,” said Sujan Patel, who has nearly 40,000 followers and is the co-founder of the software company Mailshake. Compared to the rest of the internet, LinkedIn has developed into a positive, almost benign place, slightly less prone to political infighting, which made it the perfect place to do business. The reason for the “toxic positivity,” as Oluwole put it, is that the stakes feel higher with a name, photo, and employer attached to each individual post.

(“People don’t want their jobs and careers threatened,” said Oluwole, who compared the platform to navigating workplace politics. “You’re smiling even though you don’t really care.” Soumis agreed: “There’s money on the line.”) Inoffensive hashtag campaigns like #LetsGetHonest gained traction on the platform as the most positive members of the business world started to see the platform as a respite from the rest of the increasingly ugly internet—a place where being polite still mattered and self-improvement was valued….Read more….

By Maxwell Strachan

Source: The Rise of the Millionaire LinkedIn Influencer

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Every feature is arranged neatly and comprehensively, wasting no time and effort from you. It only takes me five minutes or so to figure out the most fundamental capabilities and buttons – terrific for people with little free time!

Likewise, the students also experience the same streamlined usage. The courses are divided into groups based on topics, prices, and lengths. With a quick search, learners could navigate the most appropriate courses in a blink! It’s not an exaggeration to claim that the KlickCourse development team always keeps their clients’ satisfaction in mind.

Motivating Rewards For Students

A common problem with most online courses is that not many people are willing to go to the end of the lesson. Worse, some even get past one or two weeks before giving up! KlickCourse understands this dilemma and has come up with excellent solutions for that. Each lesson benchmark offers rewards and credits (with monetary gains) to propel them to their goals faster!

Not only do the marketers earn incredible revenue per lesson, but the students also feel a wonderful sense of achievement whenever they finish their course. What a win-win situation! With so many students flocking to your lessons, there’s no way you could cater to each of them! That’s why the autoresponder integration is designed.

As the name suggests, it will keep everyone updated automatically without any interference on your part. You can save much more energy this way, pooling your focus on other, more important tasks! Still, to ensure none of the learners encounter any trouble, we suggest you check the inboxes from time to time. A combination of both your manual checking and the autoresponder will bring about the best learning services for your eager and ambitious students.

Who says you can make only one course per knowledge unit? Certainly not KlickCourse, thanks to this innovative “Course Cloning” feature. You can clone and rebrand your course multiple times to sell it repeatedly – especially those that have already been proven to be a major success.

To simplify things: instead of creating ten different courses, it’s possible to make ten clones of the same course and generate money from it. Your income will arrive recurrently, increasing the overall revenue tenfold! Do not be surprised if some people become millionaires overnight after joining KlickCourse. That’s how amazing it is!

How To Work With KlickCourse?
As we have said above, the entire process is a piece of cake. But for confused newcomers who might still struggle with the layout, here is a quick summary for you:

For Salers:

Step 1. Set up the course credits and programs:

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Step 2. Add the course modules to your programs:

Step 3. Wait for the students to join and pay fees for these lessons!

For Students:

Step 1. Go to Klick-Coure’s partnered pages and type in any info about your desired course (even just the topic is fine):

Step 2. The result page will show thousands of related classes. Keep browsing until you find one that suits you best.

Step 3. Join the course and finish the lessons to earn credits!

KlickCourse is a must-have tool for anyone who wants to who want to start a business quickly without a large investment upfront.

These are some of the most suitable users of KlickCourse:

+ Entrepreneurs+ Influencers+ Trainers+ Coaches+ Consultant

Easy to create: Information products can be created relatively easily, especially compared to other types of products. This makes them a good option for those who want to start a business quickly without a large investment upfront. Share your knowledge: Information products allow you to share your knowledge with the world. This can help you build a following and expand your reach.

Make a profit: Information products can be easily monetized, especially if they are well-created and targeted to a specific audience. Learn new information: Information products can help you learn new information and skills quickly and easily. This can be helpful for expanding your knowledge and expertise.Reach a wider audience: Information products can help you reach a wider audience than you would be able to reach with other types of products. This can help you expand your business and reach more consumers.

Information products are easy to consume, which makes them a good option for those who are busy or don’t have a lot of time to spare. Affordable: Information products can be affordable, which makes them a good option for those who are on a budget. Portable: Information products can be portable, which makes them a good option for those who want to take their learning with them on the go.

Information products are flexible, which means they can be adapted to meet the needs of the consumer. This makes them a good option for those who want to learn specific information or skills.

Source: http://Klickcourse.com

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Marketing Program Apps To Buy:

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3D Pal Toons     https://jvz6.com/c/202927/381689/
4brandcommercial        https://jvz1.com/c/202927/375487
7 Minutes Kit      https://jvz8.com/c/202927/374505/
9 figure Success        https://jvz8.com/c/202927/384653/
Ad Raven      https://jvz4.com/c/202927/382796/
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ADA Web      https://jvz3.com/c/202927/383751/
AdRaven       https://jvz3.com/c/202927/382851/
Adsense Machine      https://jvz2.com/c/202927/290487
Adtivate Agency      https://jvz3.com/c/202927/383706/
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AdzHero     https://jvz2.com/c/202927/366972/
AffiliateMatic     https://jvz3.com/c/202927/381148/
Agency Client Finder    https://jvz3.com/c/202927/384619/
Agencyscale      https://jvz1.com/c/202927/383113/
AgencyScale      https://jvz4.com/c/202927/383111/
AIWA Commercial     https://jvz2.com/c/202927/365061
ALL-in-One HD Stock    https://jvz4.com/c/202927/381560
Animaxime    https://jvz2.com/c/202927/383307/
Appimize      https://jvz8.com/c/202927/370227
Appoint B Agency     https://jvz1.com/c/202927/384630/
Appointomatic      https://jvz6.com/c/202927/374258
Appowls    https://jvz4.com/c/202927/381231/
Art Of Living    https://jvz4.com/c/202927/382425/
Audiencetoolkit     https://jvz6.com/c/202927/302715
Aweber Crash Course     https://jvz6.com/c/202927/383057/
Backlinkindexer    https://jvz6.com/c/202927/88118
BettingMaster      https://jvz2.com/c/202927/387079/
BevTraders    http://www.bevtraders.com/?ref=arminham
Big Audio Club     https://jvz6.com/c/202927/380087/
BigAudio Club    https://jvz2.com/c/202927/380877/
Boost Optimism   https://jvz2.com/c/202927/380692/
BrandElevate   https://jvz4.com/c/202927/381807/
BrandElevate   https://jvzoo.com/c/202927/381812
Bybit     https://www.bybit.com/en-US/invite?ref=ALEXP
CanvaKitz    https://jvz4.com/c/202927/379051/
ChatterPal    https://jvz8.com/c/202927/324615
Clientfinda   https://jvz8.com/c/202927/370806
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Content Gorilla   https://jvz2.com/c/202927/330783
Content Tool Kit   https://jvz3.com/c/202927/329145/
CourseAlly eLearning   https://jvz4.com/c/202927/384759/
CourseReel   https://jvz2.com/c/202927/355249
Courserious   https://jvz8.com/c/202927/360397/
Coursova   https://jvz1.com/c/202927/376527
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Credit Repair   https://jvz8.com/c/202927/377815/
Cryptokit    https://jvz8.com/c/202927/383809/
CryptoRocket    https://jvz6.com/c/202927/378113/
CryptoUnderworld     https://jvz8.com/c/202927/374345/
Dealcheck     https://dealcheck.io?fp_ref=armin16
DesignaSuite      https://jvz2.com/c/202927/297271
DesignBeast    https://jvz6.com/c/202927/371547
DevelopSelfEmpowerment     https://jvz6.com/c/202927/383094/
DFYContentClub     https://jvz6.com/c/202927/381337/
DFYSuite   https://jvz3.com/c/202927/381194/
Diabetes Guide    https://jvz2.com/c/202927/358870/
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Domainname    https://jvz6.com/c/202927/377005
Dominate Email   https://jvz4.com/c/202927/386980/
Dropshiply   https://jvz3.com/c/202927/383483/
DUX Forex Signals   https://jvz3.com/c/202927/128215/
EBook Agency    https://jvz2.com/c/202927/384573/
Ejaculation Total   https://jvz2.com/c/202927/75989/
Email Monetizer    https://jvz2.com/c/202927/386337/
EngagerMate  https://jvz8.com/c/202927/328172
EngageYard   https://jvz2.com/c/202927/383051/
Explaindio    https://jvz1.com/c/202927/123757/
Extreme Adz   https://jvz8.com/c/202927/379244/
Extreme Coupon  https://jvz1.com/c/202927/216101/
EZ Local Appointment  https://jvz2.com/c/202927/385180/
Ezy  https://jvz1.com/c/202927/381935/
Ezy MultiStores  https://jvzoo.com/c/202927/381935
Facebook Cash Machine   https://jvz4.com/c/202927/382333/
Facedrip  https://jvz1.com/c/202927/376325/
FaceSwap   https://jvz4.com/c/202927/381768/
Fade To Black   https://jvz2.com/c/202927/344541
Fanpage  https://jvz4.com/c/202927/144349
Fitness Nutrition   https://jvz4.com/c/202927/353334/
Followup Builder   https://jvz3.com/c/202927/386313/
Forex Atlatian   https://jvz8.com/c/202927/25069/
Forex Blizz   https://jvz8.com/c/202927/144577/
Forex Blue Stark  https://jvz3.com/c/202927/47481/
Forex expert   https://jvz1.com/c/202927/376877
Forex Hybrid Scalper    https://jvz6.com/c/202927/95037/
Forex Joustar   https://jvz6.com/c/202927/381617/
Forex Mastery   https://jvz2.com/c/202927/144621/
Forex Scouts   https://jvz6.com/c/202927/132677/
forrk  https://jvz1.com/c/202927/373449
FusionMT4    https://jvz2.com/c/202927/372523/
FX Goldminer  https://jvz1.com/c/202927/381439/
Galactic  https://jvz1.com/c/202927/188236/
Gaming job   https://jvz2.com/c/202927/184902  s
Genesis Mining   https://www.genesis-mining.com/a/2535466
Gluten free   https://jvz4.com/c/202927/296191
GMB Magic  https://jvz2.com/c/202927/377194
Graphic Alta  https://jvz2.com/c/202927/324492/
Heal Your Emptiness   https://jvz6.com/c/202927/384848/
High Converting Emails  https://jvz3.com/c/202927/386305/
HostLegends    https://jvz4.com/c/202927/384755/
Hostley Domain Creator   https://jvz1.com/c/202927/379223/
Human Synthesys Studio  https://jvz8.com/c/202927/367353/
ImageX   https://jvz6.com/c/202927/363237/
IMSyndicator  https://jvz1.com/c/202927/370769
Inboxr   https://jvz2.com/c/202927/312692
Insta Keyword    https://jvz6.com/c/202927/351606/
Instant Website   https://jvz2.com/c/202927/377557
InstantWebsiteBundle          https://jvz6.com/c/202927/377557
iTraffic X  https://jvz2.com/c/202927/320466
keysearch  https://jvz3.com/c/202927/194909
Klippyo Kreators  https://jvz8.com/c/202927/327447
KoinCart   https://jvz2.com/c/202927/383555/
Leadvalet   https://jvz3.com/c/202927/385580/
Levidio Royal Podcasting   https://jvz6.com/c/202927/384025/
Linkable DFY   https://jvz6.com/c/202927/385873/
Linkomatic  https://jvz2.com/c/202927/380937/
LiteTrading   https://www.litefinance.com/?uid=929237543
Live Your Truth  https://jvz6.com/c/202927/379020
Living An Intentional Life    https://jvzoo.com/c/202927/382455
Living an International Life    https://jvz8.com/c/202927/382455/
Local Leader   https://jvz4.com/c/202927/383751/
Local Sites   https://jvz4.com/c/202927/380543/
LocalAgencyBox  https://jvz2.com/c/202927/359468
LocalCentric   https://jvz2.com/c/202927/379339/
LocalioAI    https://jvz6.com/c/202927/378310/
MarketAll      https://jvz2.com/c/202927/386971/
Marketingblocks     https://jvz6.com/c/202927/374934
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Mat1 Simple Funnel   https://jvz2.com/c/202927/380197/
Maxslides  https://jvz8.com/c/202927/376842
Mech Forex Robot   https://jvz6.com/c/202927/383447/
MediaCloudPro   https://jvz2.com/c/202927/343635
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Mobi First   https://jvz2.com/c/202927/353694/
Motion Kingdom Studio  https://jvz4.com/c/202927/383177/
Movid Animation  https://jvz6.com/c/202927/380385/
MT4Code System   https://jvz2.com/c/202927/376925
My Passive Income   https://jvz1.com/c/202927/384099/
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Next Drive  https://jvz4.com/c/202927/371095/
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Organic Life Guide  https://jvz8.com/c/202927/366872/
Phemex  https://phemex.com/register-vt1?referralCode=D8HUS2
Photokit  https://jvz4.com/c/202927/373207/
PicsAds   https://jvz2.com/c/202927/385468/
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Podcast Masterclass  https://jvz3.com/c/202927/379998/
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VoiceBuddy    https://jvz1.com/c/202927/342854
WebCop  https://jvz4.com/c/202927/378683/
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YoSeller   https://jvz4.com/c/202927/387544/
Your 3DPal   https://jvz2.com/c/202927/381685/
YTSuite   https://jvzoo.com/c/202927/381179
KlickCourse   https://jvz3.com/c/202927/385006/

Microcoaching: The Next Generation Of Personal Development

As the modern workplace evolves, its associated practices must too. An office used to mean a fixed location, now it’s anywhere with an internet connection or something to write with. A multi-million dollar business used to require heaps of staff and complicated infrastructure, now it could be a teenager with a Shopify site. Meetings used to always be face-to-face. Emails used to be faxes. Instant payments used to be cheques. You get the idea.

Ambitious entrepreneurs are maximising their time; fitting in more of what matters and doing less of what doesn’t. More is automated, delegated and eliminated than ever before. It makes sense that coaching is up for discussion.

What is microcoaching?

Microcoaching is an alternative to traditional coaching, consisting of smaller and more frequent questions, guidance and assistance. Rather than scheduling hour-long calls or face-to-face meetings, microcoaching might involve a five-minute chat every few days, and the exchange of voice notes or text-based questions and prompts between coach and client. The principle is that frequent doses of guidance might help keep someone on track better than an in-depth discussion every two weeks, for example.

Microcoaching is used by coaches looking to adapt their practices to a changing workplace, as well as the evolving demands of a modern entrepreneur. It’s used within larger organizations, to enable senior team members to offer support to junior ones, or to enable peer-to-peer development. It might be used within entrepreneur networks or between friendship groups. Whenever you’re spending time with someone who is helping you find solutions or holding you accountable, you might be on the receiving end of microcoaching.

Formal, structured coaching has its place, but for some clients of coaches it’s surplus to requirements and shorter, more frequent bursts of motivation, inspiration and nudging may prove more beneficial.

What makes microcoaching so effective?

Microcoaching, by its very nature, enables more frequent catch ups and a real-time method of keeping in touch. This means challenges can be assessed and dissected and a plan of action made without waiting for the next scheduled session, which may be weeks or even months in the future. This is particularly useful if the microcoaching recipient feels they may have made a mistake, could have handled a situation better, or they have a big decision they’d like to discuss.

The faster implementation of microcoaching can make the recipient more effective in their work. Whether self-employed or an employee, they are less likely to waste time pursuing practices that are ineffective or go too far down a rabbit hole before they’re caught. Feedback loops are far shorter meaning actions can be redirected accordingly. Furthermore, the microcoaching receiver can access frequent doses of motivation, keeping their levels topped up rather than allowing for boom and bust.

One of the key benefits of microcoaching is its flexible nature, especially when communication is delivered asynchronously. This means the coach and their client can exchange thoughts and questions in their own time, whenever is convenient. This removes the need to find time in two busy schedules and block out an afternoon for a call and review period. Long coaching calls can be draining for both parties and they’re not always effective. Furthermore, long coaching calls might require an initial phase of catching up, which microcoaching negates the need for.

How can entrepreneurs benefit from microcoaching?

Ambitious entrepreneurs are hungry for knowledge, including feedback and pointers of how they can improve. They can open themselves up for microcoaching by letting key individuals around them know that regular feedback is welcome.

Within a formal coaching relationship, where an entrepreneur has commissioned a coach, they might adapt the schedule so they communicate in smaller bursts and incorporate ad hoc phone calls, shorter catch ups or voice notes, saving the longer sessions for when deep dives are necessary or when there’s something significant to discuss. This adaptation may be welcomed by their coach and make the arrangement more effective.

Outside of a formal coaching relationship, for example in mastermind groups or between friendship groups consisting of entrepreneurs, each member can administer and receive microcoaching according to the boundaries of those involved. If a friend is explaining a business problem, for example, I might ask them if I can offer feedback, ask some questions, or suggest a new way to frame the problem. In turn, they may hear of a business challenge I’m facing and ask if it’s okay that they probe, in order to help me reach a solution.

When microcoaching is met with an open demeanour and willingness to learn, it can be effective. When it’s unsolicited, defensiveness may ensue, and no solutions reached, hence why it’s crucial to check before offering input.

Entrepreneurs who question every aspect of their career and work will inevitably find better ways of conducting business. Modern businesses have reimagined what’s possible; applying the same to personal development could unlock the progress ambitious business owners are seeking.

Author of Ten Year Career: Reimagine business, design your life, fast track to freedom. I founded a digital agency in 2011 that was acquired in 2021

Source: Microcoaching: The Next Generation Of Personal Development

Critics by C. Lee Smith

I define microcoaching as short, frequent bursts of sales coaching, personalized to the individual’s specific needs, that fill the developmental and motivational gaps from existing 1‑on‑1 coaching sessions. The bite-sized guidance is ideal for reps who are overwhelmed or easily distracted. The ability to automate sales microcoaching through AI is ideal for sales managers who are too busy for more 1‑on‑1 coaching and believe their reps need frequent reinforcement on key sales principles and practices.

The differences between microcoaching and traditional sales coaching comes down to how and when it happens and to what’s covered in the sessions. A traditional sales coaching session can take place in a one-on-one meeting. It can also happen during a ride-along. As you and your rep approach an account’s office for an in-person meeting, coaching will include a strategic discussion. These sessions usually take anywhere from 20 minutes to an hour.

They are often focused on deal coaching, or reviewing the rep’s pipeline, at the expense of skills building and motivation, according to research from the Sales Management Association. Microcoaching, on the other hand, involves the delivery of one key piece of information. These sessions last between two and six minutes. This is the sweet spot of attention for the typical learner, but for easily-distracted salespeople, they should be closer to the two-minute mark. When a rep receives a microcoaching feed in an email or chat message, they can quickly review a basic principle such as the need to research the prospect before reaching out.

After reading the statement, reviewing a blog post or short video, they can build their knowledgebase by reflecting on and responding to two questions that come with the feed. And automated sales microcoaching works well when it relies on AI driven by the results of the rep’s sales assessment. In these cases, a feed will summarize a detail about the rep’s work habits or process as it relates to sales or interacting with others. The rep then reflects on and gives brief answers about how they can adapt their practices to improve sales outcomes.

Microcoaching is best suited for tactics, but can be very effective for developing skills and their mindset. These topics are often neglected in standard one-on-one meetings. Through four years of testing and development at SalesFuel, we created the first sales microcoaching platform, SalesFuel CoachFeed. It contains four essential elements for upskilling your sales reps. 

Needs analysis – Every successful sales professional knows that their sales outcome will only be as good as the needs analysis they conduct on their prospect. Microcoaching emphasizes how to conduct effective needs analysis.

Sales coaching – Microcoaching doesn’t exist in a vacuum. The material should supplement the topics managers and reps cover in their regular one-on-one sessions.

Adaptive coaching – Every sales rep is at a different point in their professional development. They come to their positions with unique strengths and weaknesses. Microcoaching platforms can target each rep’s unique needs by tapping assessment results. They then merge the results with knowledgebase information into effective suggestions and thought-provoking questions.

Microcoaching – Regular topical feeds address a rep’s sales skills needs and their mindset based on assessment results. Additional feeds address account-based coaching. First, reps identify the accounts they want to land or grow. Then, they receive feeds containing intelligence about those accounts and advice on how to proceed.

You know how to coach your reps. And if you had more time, you could turn some of your average sellers into superstars. When you turn to microcoaching, you don’t need to find more hours in the day. Both you and your reps will benefit from using microcoaching to supplement the coaching you’re already providing.
Related contents:
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Empathy Should Be Your Secret Sauce

“People Helping People” and “People Not Profit” have been the credos of credit unions since their founding in the United States. Recently, there’s been a significant push to promote those credos as part of the “I love my credit union” campaign. Focusing on helping people is a great way to differentiate credit unions from the rest of the banking industry, and it’s a beautiful way to meld business with altruism.

Like so many other things, saying you’re focused on people is great but only if you back up the words with action. Today more than ever, acting on the “people” component of the credit union mantra is critical to every credit union’s future viability and ultimate success. All people – members and employees – need to feel your love and experience your care, not just hear about it. In short, to truly live the mantra, your credit union needs to invest in optimizing empathy.

Investing in empathy doesn’t mean a one-time training event, and it’s not just a component of a broader DEI initiative; it’s a core component that should be fundamental to your strategic planning efforts this year. Empathy is a muscle that can be developed and strengthened for your leadership team as well as your staff. It can manifest itself in five impactful ways:

Empathy with Members
We often hear from leaders and coaches, “Show empathy with the member.” But there’s a right way and wrong way to do it. And demonstrating it the right way requires ongoing training, practice, coaching, and reinforcement. It is a learned skill.

Empathy with Co-Workers
Like our daily interactions with members, empathy is vital to forging positive, effective partnerships with peers at your credit union. Recent experience has shown that disfunction and poor support from one department to another is largely the result of a lack of shared empathy.

Empathy with Direct Reports
Leaders need to personalize their coaching and make sure they focus on what their employee needs to maximize their efforts. While we’ve talked for years about personalized coaching, injecting empathy takes coaching and leadership to a deeper level where it truly drives performance and motivates employees.

Empathy as a Culture
The credit unions who have thrived during the past 18 months have done so largely because of their strong bond with employees and members, along with a concentrated focus on total wellbeing – at work and home. Those efforts need to continue in the “next normal” to leverage that goodwill and solidify those relationships. That means weaving empathy into the fabric of your experience culture as much as possible, today and into the future.

Empathy as a Differentiator
In the spirit of demonstrating empathy instead of just talking about it, be prepared to share specific anecdotes of how you’ve helped members and employees, especially during these challenging times. Don’t be shy about it – it you don’t promote it, no one else will. It can be the best way to differentiate in your marketplaces. Word-of-mouth advertising is still the best advertising but only if you make sure the word does, indeed, get advertised.

Many credit unions have already reached out in recent months about various ways to infuse empathy throughout their culture. If you want to make empathy your secret sauce and create a thoroughly empathetic culture at your credit union, let’s talk. www.fi-strategies.com/contact-us.

Paul Robert

By Paul Robert, FI Strategies, LLC

Paul Robert has been helping financial institutions drive their retail growth strategies for over 20 years. Paul is the Chief Executive Officer for FI Strategies, LLC, a small but mighty … Web: fi-strategies.com

Source: Empathy should be your secret sauce – CUInsight

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How to Overcome Your Fear of Failure

A client (who I’ll call “Alex”) asked me to help him prepare to interview for a CEO role with a start-up. It was the first time he had interviewed for the C-level, and when we met, he was visibly agitated. I asked what was wrong, and he explained that he felt “paralyzed” by his fear of failing at the high-stakes meeting.

Digging deeper, I discovered that Alex’s concern about the quality of his performance stemmed from a “setback” he had experienced and internalized while working at his previous company. As I listened to him describe the situation, it became clear that the failure was related to his company and outside industry factors, rather than to any misstep on his part. Despite that fact, Alex could not shake the perception that he himself had not succeeded, even though there was nothing he could have logically done to anticipate or change this outcome.

People are quick to blame themselves for failure, and companies hedge against it even if they pay lip service to the noble concept of trial and error. What can you do if you, like Alex, want to face your fear of screwing up and push beyond it to success? Here are four steps you can take:

Redefine failure. Behind many fears is worry about doing something wrong, looking foolish, or not meeting expectations — in other words, fear of failure. By framing a situation you’re dreading differently before you attempt it, you may be able to avoid some stress and anxiety.

Let’s go back to Alex as an example of how to execute this. As he thought about his interview, he realized that his initial bar for failing the task — “not being hired for the position” — was perhaps too high given that he’d never been a CEO and had never previously tried for that top job. Even if his interview went flawlessly, other factors might influence the hiring committee’s decision — such as predetermined preferences on the part of board members.

In coaching Alex through this approach, I encouraged him to redefine how he would view his performance in the interview. Was there a way he might interpret it differently from the get-go and be more open to signs of success, even if they were small? Could he, for example, redefine failure as not being able to answer any of the questions posed or receiving specific negative feedback? Could he redefine success as being able to answer each question to the best of his ability and receiving no criticisms about how he interviewed?

As it turned out, Alex did advance to the second round and was complimented on his preparedness. Ultimately, he did not get the job. But because he had shifted his mindset and redefined what constituted failure and success, he was able to absorb the results of the experience more gracefully and with less angst than he had expected.

Set approach goals (not avoidance goals). Goals can be classified as approach goals or avoidance goals based on whether you are motivated by wanting to achieve a positive outcome or avoid an adverse one. Psychologists have found that creating approach goals, or positively reframing avoidance goals, is beneficial for well-being. When you’re dreading a tough task and expect it to be difficult and unpleasant, you may unconsciously set goals around what you don’t want to happen rather than what you do want.

Though nervous about the process, Alex’s desire to become a CEO was an approach goal because it focused on what he wanted to achieve in his career rather than what he hoped to avoid. Although he didn’t land the first CEO job he tried to get, he did not let that fact deter him from keeping that as his objective and getting back out there.

If Alex had instead become discouraged about the outcome of his first C-level interview and decided to actively avoid the pain of rejection by never vying for the top spot again, he would have shifted from approach to avoidance mode. While developing an avoidance goal is a common response to a perceived failure, it’s important to keep in mind the costs of doing so. Research has shown that employees who take on an avoidance focus become twice as mentally fatigued as their approach-focused colleagues.

Create a “fear list.” Author and investor Tim Ferriss recommends “fear-setting,” creating a checklist of what you are afraid to do and what you fear will happen if you do it. In his Ted Talk on the subject, he shares how doing this enabled him to tackle some of his hardest challenges, resulting in some of his biggest successes.

I asked Alex to make three lists: first, the worst-case scenarios if he bombed the interview; second, things he could do to prevent the failure; and third, in the event the flop occurred, what could he do to repair it. Next, I asked him to write down the benefits of the attempted effort and the cost of inaction. This exercise helped him realize that although he was anxious, walking away from the opportunity would be more harmful to his career in the long run.

Focus on learning. The chips aren’t always going to fall where you want them to — but if you understand that reality going in, you can be prepared to wring the most value out of the experience, no matter the outcome.

To return to Alex, he was able to recognize through the coaching process that being hyper-focused on his previous company’s flop — and overestimating his role in it — caused him to panic about the CEO interview. When he shifted gears to focus not on his potential for failure but on what he would learn from competing at a higher level than he had before, he stopped sweating that first attempt and was able to see it as a steppingstone on a longer journey to the CEO seat.

With that mindset, he quickly pivoted away from his disappointment at not getting the offer to quickly planning for the next opportunity to interview for a similar role at another company.

Remember: it’s when you feel comfortable that you should be fearful, because it’s a sign that you’re not stepping far enough out of your comfort zone to take steps that will help you rise and thrive. By rethinking your fears using the four steps above, you can come to see apprehension as a teacher and guide to help you achieve your most important goals.

By: Susan Peppercorn / Harvard Business Review

Susan Peppercorn is an executive career transition coach and speaker. She is the author of Ditch Your Inner Critic at Work: Evidence-Based Strategies to Thrive in Your Career. Numerous publications including the New York Times, Wall Street Journal, Fast Company, the Boston Globe, and SELF Magazine have tapped her for career advice. You can download her free Career Fit Self-Assessment and 25 Steps to a Successful Career Transition.

Source: Pocket

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References:

17 Traits That Make a Successful Person Stand out from the Crowd  What Is Creativity?

We All Have It, and Need It 

How to Think Critically: 5 Powerful Techniques 

What Are The Levels Of The Mind And How To Improve Them 

How To Improve Short Term Memory: 7 Simple Ways to Try Now

7 Traits That Make a Successful Person Stand out from the Crowd

  Is There a True Measure of Success? How to Define Your Own

  How Do You Measure Success: 10 New And Better Ways

  50 Habits of Highly Successful People You Should Learn

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