7 Misconceptions About Starting Your Own Business

Getty Images Starting a business can be one of the most exciting and rewarding things you’ll ever do. The process has its challenges, but it’s important not to let misconceptions about them stop you from trying. In this article, we’ll go over seven common misconceptions about starting a business. Misconception 1: You don’t need a […]

Green Growth 50: Learning From Companies Boosting Profits While Cutting Emissions

More companies are investing in renewable energy to power their operations and offset their carbon emissions…Getty Images EBay at its very core pioneered the circular economy — of finding new homes for treasures that might otherwise have ended up at the dump. “Avoiding items going into a landfill is very important to our customers,” says […]

10 Persuasive Writing Techniques To 10X Your Marketing Copy

Persuasion is a powerful word for anyone in the marketing space. The ultimate goal of your marketing, after all, is to persuade people to buy from you. But how do you persuade people when everyone seems to sell them something? What tools do you have at your disposal to make your writing more persuasive? Today, I […]