5 Straightforward Ways To Go From Employed To Self-Employed

5 straightforward ways to go from employed to self-employed..getty

If you’re considering taking the leap from employment to self-employment, you’ll feel a mix of excitement and uncertainly. Starting a new business from scratch is a scary prospect for many, holding various unknowns. A better way is to make a plan based on your current situation. Start where you are and use what you have, for a smoother, less daunting way of making the transition.

Here are five straightforward ways of going from employed to self-employed.

Do your existing role as a freelancer

One option is to do the role you currently do, for the same company, but on a freelance rather than employed basis. Perhaps you base the contract on a specific number of days per month or, even better, a specific set of outcomes.

What matters to your existing employer is not the number of hours you do, it’s the output or results you produce and the quality of your work. If you know your job takes you less than 40 hours per week, see if you can turn your employment into a contract instead. Not only will this free up your time to find other clients, it means you can make better use of your time and achieve more with less.

Cutting out the mundane aspects of employment can be efficient and more enjoyable. Saying no to team-wide meetings, performance reviews and appraisals and needing to clock in and out at a certain time might be the flexibility you’re looking for. This baby step could lead to giant leaps and new opportunities opening elsewhere. If you approach the conversation in the right way, your employer will understand the benefits of not having you as a member of staff.

Join freelance marketplaces

Assuming you want to stick within your current field, you could join freelance marketplaces where you build a client base from inbound leads. People Per Hour, Fiverr, Upwork, 99Designs and many others allow you to list yourself and your skills and secure project-based or ongoing work.

Particularly effective for roles including designers and writers, this approach involves you backing yourself to win clients and putting the work in to create an impressive profile, complete with work examples and references. Once that’s done, it could be an abundant resource of future clients. Securing the first few will lead to reviews on the platform, attracting more people to make enquiries.

Whatever your skills, whatever your industry, there are companies and individuals looking for them. Put yourself out there to make sure they find you. Set up your profiles without handing in your notice, then make the transition to self-employment as your workload dictates.

Work as an associate of other self-employed people

Want to do the work but not the business development? Rather than focusing on finding clients for yourself, create relationships with people doing the same work who may have too much to handle. Busy service providers only have so many hours in each week, and they may be happy to pass you clients on a white label basis, or for a finder’s fee.

See collaborators, not competition. Someone doing exactly what you want to do could be your biggest source of income if you get in with them at the right time. Don’t be afraid to ask the question; you never know where it might lead.

Seasoned self-employed professionals are often looking for ways they can make more money and impact without simply working more. Be confident that your proposal is a win-win situation and be exceptional in every interaction with them. They will be looking at you through the eyes of their clients, so be sure to impress.

Become a contractor for other companies

As well as asking your current employer if you could contract for them, make a shortlist of similar companies you could also approach. Graphic designers, for example, could receive regular work from multiple agencies. Same with telesales professionals, business development, HR and legal experts.

Having a range of companies who know your style and pass you work will mean your weeks are varied and flexible. It gives you freedom over your time and freedom over which gigs you accept.

Start with small projects and build up. Enquire about overflow and see if you can lend a hand, then prove yourself and win bigger commissions. Trusted suppliers are worth their weight in gold, and being the favourite contractor of all your clients will mean the work keeps flowing.

Know your ideal client mix before you begin. One day a week for five separate clients or less regular work with more? Perhaps something in the middle? Collect recommendation and keep meeting new companies until you have the ideal amount of work for your revenue and lifestyle goals.

Create a membership or retainer offering

Could what you do take the form of a membership? Imagine a legal advisor starting a $99 club, where businesses can have ad hoc advice in return for a small monthly retainer. As well as taking their calls, you send out helpful summaries and pre-empt problems that may occur. How many clients could you serve and how much value could you have?

This business model could work well for multiple areas of work. Human resources, accountancy, graphic design, research and intelligence. Mind map your membership club and what members receive, then run it by some prospects and see what they think.

Set your revenue goals and work backwards from there, to ascertain the members required and the monthly fee. Aim to add 10x value so the cost to subscribers is a no brainer. Think about what you could throw in. Think about the benefits your clients will access, being part of your club. Ask your current employer and ask your existing clients. Having access to your wisdom on a regular basis might be exactly what they need.

Five ways to go from employment to self-employment without starting from scratch, so you can take the first step right now. If you’re still not sure, think about the worst-case scenario, and what you’d do should it come true. It’s very likely that, as long as you don’t burn any bridges, you could still go back, in which case there’s no reason not to try. Could one of these options be the one you’ve been looking for?

Entrepreneur psychology and how to run a business without it running you. Post-exit entrepreneur, author of Ten Year Career and Forbes’ 30 under 30

Source: 5 Straightforward Ways To Go From Employed To Self-Employed

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4 Budgeting Tips Every Real Estate Agent Should Follow

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Whether you’re just starting out in real estate (congratulations!) or making the switch from another career, there’s a lot of excitement in store for you. You’re in a field with absolutely no financial ceiling and unlimited earning potential—but there are also many expenses that you’ll have to prepare for. I get asked a lot about how to set a budget, so I’ve put together a plan to guide you. Here are the four important expense categories to prepare for, and exactly how to prioritize them.

1. Taxes

From your very first commission check, start saving for taxes. This isn’t like your last job when you had a W-2 and taxes were already taken out of your paychecks—you are solely responsible for saving for and calculating what you owe the government each quarter. If you don’t have enough money for your taxes, the IRS won’t care that you spent it on shoes. Talk to your accountant and figure out an amount to use from every paycheck for your taxes. Transfer that money from your checking to savings account each month—and keep it there.

2. Living Expenses

With the money left over after you transfer over your tax budget, calculate what you need for your monthly living expenses. Figure out what you need for food, rent, transportation, and other essentials. For those just starting out, times might be a bit lean—my debit card was once declined when I tried to buy a yogurt—but it will get better. Get a roommate, cancel cable, cook at home, and do what you must to keep expenses low while you’re getting started.

3. Business Expenses

After your taxes and living expenses are accounted for, you’ll have to pay some business fees. Typically, that includes professional dues, state license fees, and required courses. It’s also very important to stay on top of news, stocks, and market trends, so I recommend adding a subscription to The Real Deal, The New York Times, or another news outlet to your budget. You never know what questions your clients will have, and chances are they’re reading up on the market and current events—so you need to be prepared with answers.

4. Marketing

Next, it’s time to spend money on marketing in order to grow your business. That includes things like social media ads, print and digital ads, signage, and events—as a real estate agent, you front the money for all of it. Down the road, when you start getting really busy, you’ll add someone else to your team; At that point, budget for a small base salary for that assistant, plus a percentage of commissions that you’ll give to him or her.

5. Investing

If you have anything left over after all of that (and if you’re just starting out in a high-cost city, you may not!) invest it. Aim to put 10 percent of your income away in a retirement fund. You can also use it to invest in cryptocurrency or stocks, or to buy some real estate of your own.

These budget tips will help you prioritize your expenses, prepare for the future, and ensure nothing catches you off-guard. Have more questions? Tweet them to me @RyanSerhant.

Follow me on Twitter or LinkedIn. Check out my website

Ryan is an American real estate mogul, entrepreneur, CEO, best-selling author, and reality star. He is best known as the star of Bravo’s two-time

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More Contents:

“Fundrise Adds Big Name Investors Including Ratner, Elghanayan & Guggenheim: Funding Now at $38 Million”. 26 September 2014.

 “Renren-Backed Fundrise Bulks up in Real Estate Crowdfunding Sector”

 “Investing in Foreclosures For Beginners”. Distressed Real Estate Institute. Archived from the original on 2013-01-02. Retrieved 2012-12-31.

“Foreclosure causes heartache for renters”. Inman News. Retrieved 2008-02-24.

 “Housing Slowdown Unnerves the Fix-and-Flip Crowd

“Rados Sumrada: Modeling methodology for real estate transactions, 2005”. Retrieved 3 January 2012.

“Hess and Vaskovich: Ontology Engineering for Comparing Property Transactions, pp. 183 – 201, and Hess and Schlieder: Ontology-Based Development of Reference Processes, pp. 203- 219, both in: Real Property Transactions. Procedures, Transaction Costs and Models. Edited by: J. Zevenbergen, A. Frank and E. Stubkjær”. Iospress.nl. Retrieved 3 January 2012.

“Vitikainen: Transaction Costs Concerning Real Property – The Case of Finland, pp. 101 – 118 in: Real Property Transactions. Procedures, Transaction Costs and Models. Edited by: J. Zevenbergen, A. Frank and E. Stubkjær”. Iospress.nl. Retrieved 3 January 2012.

“Stubkjær: Accounting Costs of Transactions in Real Estate – The Case of Denmark. Nordic Journal of Surveying and Real Estate Research, 2:1 (2005) 11–36”. mts.fgi.fi. Archived from the original on 5 February 2009.

“Stubkjær, Lavrac and Gysting: Towards national real estate accounts: The case of Denmark and other European jurisdictions, pp. 119- 139 in: Real Property Transactions. Procedures, Transaction Costs and Models. Edited by: J. Zevenbergen, A. Frank and E. Stubkjær”. Iospress.nl. Retrieved 3 January 2012.

“UN System of National Accounts 1993”. mts.fgi.fi. Archived from the original on 13 August 2010.

“Ejendomsregistrering i de nordiske lande” (PDF). Archived from the original (PDF) on 13 June 2007. Retrieved 17 February 2018.

“Property formation in the Nordic countries – Denmark. National Survey and Cadastre (2008)

How Exactly Does Content Marketing Help in Building Brand Awareness

Brand awareness is more than people simply recognizing your business name or your logo.True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors.

It’s vital to build brand awareness because consumers are much more likely to buy from a brand they know and trust than one that’s new to them.A research study found that over 80% of people searching for a product on Google chose to click on websites they were already familiar with, regardless of their position in the results.

Content marketing can be a highly effective way to build brand awareness. With every piece of branded content an individual sees, they become more familiar with your brand. But while exposure is important, it’s not the only factor at play. Content can help to build your brand in several different ways.

Quick Takeaways

  • Content marketing is an excellent way to demonstrate knowledge and expertise and build trust with your audience.
  • The more content you publish, the more exposure you give your brand. Every piece of content has the potential to widen your audience.
  • Your content is an important part of your overall brand and can be used to amplify your brand voice and reinforce your commitment to your brand values.

1. Demonstrating Authority and Expertise

By regularly publishing informative and educational content that helps to solve your audience’s problems, you demonstrate the fact that you know what you’re talking about as an expert in your industry.

For example, take a look at the blog published by marketing and CRM software company, HubSpot. HubSpot publishes a lot of detailed and useful articles on subjects such as content marketing, web design, email marketing, SEO, and customer experience.

Most of these articles are not written with the aim of selling more software licenses. Nor, indeed do they even mention the products and services that the company sells.

This informational content is not published with the aim of making more sales, but rather to share knowledge and cement HubSpot’s position as an authority in the area of digital marketing.

The audience reading HubSpot’s blog may not immediately be looking for a marketing software solution. However, with each piece of content they read, they’ll build a stronger association between the HubSpot brand and marketing knowledge.

If at some point in the future they are in the market for a CRM or marketing automation software, they’ll already have HubSpot in mind and be confident in the brand’s experience and knowledge.

2. Building Trust

Consistently publishing helpful information for your audience not only helps to demonstrate your expertise and authority but is also vital for gaining the trust of your target audience.

People don’t like to feel like they’re being sold to or that brands only have an interest in gaining their business.

Content marketing means publishing content that’s not sales focused and demonstrates you care about your audience and their problems, rather than just making the sale.

The more content your audience reads and the better they get to know your brand, the more likely they will be to trust you. The more they trust you, the more likely they are to spend money with you in the future.

Source: Marketing Charts

3. Fleshing Out Your Brand Personality

Many brands offer very similar products and services, often at similar prices. Your brand personality is what distinguishes you from your competitors and builds relationships and loyalty with your customers.

Your content should reflect your brand values and mission. It should demonstrate what you offer beyond the products and services you sell.

Every piece of content you publish should also reflect your brand tone and voice. Whether this is fun and friendly, creative and quirky, or confident and informative depends on your audience, the industry you’re in, and how you want to position your brand.

Source: EndeavorCreative

To get this all right, it’s important to have a clear and defined brand, mission, value, voice, and content strategy that pulls it all together. Skipping over any of these steps will result in content that doesn’t have a clear voice or personality, and your brand will be weakened as a result.

4. Increasing Brand Exposure and Mentions

Every piece of content you publish gives you a new opportunity to expand your audience and reach more eyes.

Publishing content around the topics that your audience and customers are interested in is a highly effective way to boost your SEO. This means your site is more likely to come up in searches for keywords related to your business. The more content you publish, the more chances you have of showing up in search results.

Source: Oracle Modern Marketing Blog

Good content can help you to attract traffic from many other sources apart from search engines.

People share high-quality content on social media. Social media mentions are doubly effective because they not only help you to reach a wider audience, but a social share acts as a vote of confidence and demonstrates that others trust in your brand too.

This is increasingly important these days where 83% of consumers say they are more likely to buy a product or service if it is recommended by a friend or family member.

5. Building Customer Loyalty

Content marketing is not only important for attracting new customers but also to keep the customers you already have.

Strengthening relationships with your customers is also important for building your brand. When customers are loyal to your brand, they are more likely to recommend it to others.

Consistently publishing new content is a great way to stay in touch with your existing customers, keep your brand on their mind, and give them more opportunities to share your content and products with others.

6. Engaging Your Audience with Brand Storytelling

Everyone loves a good story. So it’s no surprise that much of the most successful content on the web involves some element of storytelling.

Likewise, some of the world’s most successful brands have a great story behind them. Just look at Apple (founded by college dropouts out of a garage) or Toms shoes (inspired by the travels of the founder and the barefoot children he met along the way).

If you can use content to tell the story of your brand in an engaging way, you’ll build an emotional connection with your audience that will make them want to read more, interact more, and buy more from your brand.

If you are ready to get more traffic to your site with quality content published consistently, check out our Content Builder Service.

Set up a quick consultation, and I’ll send you a free PDF version of my books. Get started today–and generate more traffic and leads for your business.

By Michael Brenner

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Marketing Insider Group

The Marketing Insider Group provides content marketing workshops and content development services. Scale your content and start showing Content Marketing ROI today. Free Consultation

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Hinge

The number one criteria prospective clients use when they’re selecting a firm is expertise. In this video, Liz Harr shares the top 3 ways to demonstrate your expertise for greater visibility and marketplace reputation. For more content just like this, connect with Liz & Hinge: LinkedIn: https://www.linkedin.com/in/eharr/ Twitter: https://twitter.com/ElizHarr LinkedIn: https://www.linkedin.com/company/153024/ Twitter: https://twitter.com/HingeMarketing Facebook: https://www.facebook.com/HingeMarketing Professional Services Executive Forum: https://www.linkedin.com/groups/3828540

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