How to Find Influencers to Partner with Your Brand

Did you know that influencer marketing was worth $13.8 billion in 2021? That’s according to Influencer Marketing Hub, which also reported that 59% of brands had a standalone budget for content marketing. Since 75% of those surveyed intended to dedicate a budget to influencer marketing, your company or brand may not be far behind.

Influencer marketing can tap into engaged audiences like no other. But as the number of influencers on social media grows, scouting them for marketing campaigns becomes more of a challenge. In this post, we’ll take a step-by-step look at how to find the best influencers for your brand.

Before you look at how to find influencers for your brand, you need to lay the groundwork for your campaign to succeed. Arm yourself with your brand’s current social media analytics and complete the following tasks to guide you in your influencer search:

1. Know who your target audience is

Make your influencer search laser-focused by getting a clear understanding of who you already speak to. What has your audience come to expect? And what, or who does your target audience already connect with? Audience insight reports make it simple to dive deeper into your audience’s demographics, psychographics (meaning their opinions, interests, values, and attitudes), and online behavior. They can be especially useful for brands that cater to niche audiences and interests.

It’s also a good idea to research who is already talking about you on social media. You can do this manually or get a more comprehensive look using social listening tools that track conversations about your brand in real-time and help you find influencers that mention you in their social media content. Doing this preliminary research will save you time down the line and may even lead you to potential influencers off the bat.

2. Define your influencer marketing strategy and campaign goals

With established goals, you’ll be better able to select influencers who can help you achieve them. These goals may include:

  • Boosting brand awareness
  • Creating content
  • Generating leads or sales
  • Driving website traffic
  • Increasing social media followers
  • Boosting signups to an event or newsletter subscriptions

Defining your strategy might involve choosing which social media channels to focus on. For example, if your goal is to draw more customers to your Shopify store, you may try to find Instagram influencers to take advantage of the platform integrations. But if your goal is to answer questions about a product or service, you may look for YouTube influencers who can create longer, more detailed content. As you develop your strategy, the perfect influencer for your brand may be different on different social platforms.

How to find influencers

From doing the tedious legwork yourself to getting the help of third-party software, there are many strategies for finding social media influencers. But thanks to the initial prep work you just did, you’ll know which of the following influencer search methods is right for you.screenshot of hashtag tech influencer on instagram

Method 1: Finding social media influencers using hashtags

Influencers rely on hashtags to make sure their content reaches audiences outside of their followers. In turn, you can use these same hashtags to find influencers on Instagram, TikTok, and other platforms. Searching hashtags relevant to your brand, campaign, or niche audience will give you a plethora of influencers to look at. But this time-consuming method can leave you with a long list of potential influencers and no way of sorting through them.

Method 2: Using an influencer database or influencer list

Many of the free influencer marketing tools you’ll find online offer databases that let you search through influencer profiles. Meanwhile some paid platforms —like Followerwonk, Upfluence, and Buzzsumo — have influencer databases on the limited, free versions of their software.

Klear on the other hand offers a premium influencer database which is really worth paying for. While this method gets rid of the time-consuming process of combing through social media, you’ll still have to manually evaluate influencers and establish communication with them across platforms.

Method 3: Using an influencer marketing platform

Managing relationships with several influencers across the same or multiple social media platforms can get messy when you are trying to manage conversations through DMs. Influencer marketing platforms, also known as influencer marketing hubs, let marketers search for, evaluate, reach out to, and collaborate with influencers all in one place.

Meltwater’s social influencer marketing platform lets users find the perfect influencers for their campaigns with AI-powered searches. It also allows for communication, payment, and campaign tracking directly on the platform, features you should look for in any influencer platform you consider.

How to find Instagram influencers

TikTok and YouTube are gaining ground, but Instagram is still the top social media platform for influencers, according to Influencer Marketing Hub. Here are some tips for marketers looking for Instagram influencers specifically.

Find Instagram influencers using in-app features

As we mentioned earlier, hashtags are a simple way to find influencers on Instagram. However, you can also check out the app’s Explore page. This method will work on any account that has an algorithm tuned to your brand or target customer. If you don’t have this account, it may be a good idea to make one to help with your audience research.

Create a new Instagram account and use it as you imagine your ideal customer would. Start by visiting and following your brand’s page. Soon enough, the account’s Explore page will lead you to other pages, and influencers, you may be interested in.

Use an Instagram influencers list

Do a quick Google search and you’ll come up with dozens upon dozens of ready-made lists of Instagram’s top influencers in every industry imaginable. These lists are great for getting an overview of the Instagram influencer landscape and looking at current influencer trends. One downside to these kinds of lists is that they become out of date quickly. Plus, they may not show you the best influencers for your campaign, just the most popular ones overall.

Use influencer marketing tools

Influencer marketing tools and platforms like Klear are the most comprehensive options for finding Instagram influencers. Focus your search not only by social media platforms but also by audience and metrics. With these tools, you can spend the time you save elsewhere, like co-creating with your chosen influencer.

How to choose the right influencer for your brand

Perhaps you have a few relevant influencers in mind that you think would be a perfect fit for your brand, but to really be sure they are right for you, you’ll need to evaluate them against some key metrics. Start with a Google search to gauge their reputation and see which platforms they are on, but don’t stop there. Here are some questions to ask to ensure that you pick the right influencer to work with:

1. What is the quality of their work?

Working with Instagram influencers means giving them the creative freedom to make content for your brand, so you want to make sure that the content they already make is high quality. Take a look at the content they share on the platform.

Does it feel genuine? Does it aim to provide real value to the audience? Are the captions well-thought-out? Is it captivating? Is there a storytelling element to what the influencer shares on Instagram? These are just a few ways to gauge if an Instagram influencer’s style is right for your brand.

2. Do they have an engaged community?

From likes and comments to reposts and retweets, look into an influencer’s engagement rate to have a better understanding of if their audience is an active one. Look at the comments their followers leave, what questions they ask, and how well the influencer responds to them. A passive audience is no good for a brand partnership; you want the influencer’s community to spread your message to others, expanding your reach to other social networks and online communities.

3. How large is their reach?

An influencer can have a high follower count but a low reach, which looks at the unique number of users who saw their social media post. For well-known and new brands alike, this metric is important for assessing just how many eyes an influencer really draws in. Reach is closely linked with measuring brand awareness and the ROI of influencer campaigns. Even influencers with smaller reach can produce great results.

While macro-influencers, who have between 100,000 and one million followers, can get more eyeballs on your campaign, micro-influencers, who have between 1,000 and 100,000 followers, can introduce you to niche audiences and markets. Some influencer marketing platforms can also help you evaluate influencers on this metric. Klear’s AI-powered technology, for one, detects bots and fake followers to grade influencers on their actual reach.

4. Who are they reaching?

Having an engaged community is one thing, but if an influencer’s audience does not care about your product, the ROI from a partnership will be minimal. Find an influencer whose followers are interested in topics that will lead to them converting to your brand. Influencers also have different audiences on different social media platforms. You may have to tweak your strategy depending on what channel you are targeting.

5. What other brands have they worked with?

Looking at the brands that influencers have worked with in the past can help you decide if their audience is part of your target market. Just keep in mind that if an influencer has had a long-term partnership with a competitor, their association with that brand may stick.

Start your influencer outreach

Now that you have found and evaluated the influencers you want for your upcoming influencer marketing campaign, what is the next step?

1. Reach out to them

Your first outreach to an influencer could make or break your potential partnership with them, so your first impression needs to be a compelling one that demonstrates the value you offer. Many companies kick things off by sending PR packages or free samples to influencers they hope to partner with.

Consider following them on Instagram or TikTok (or whatever social media platforms are most relevant for you) and engaging with their content. Leave a meaningful comment on a post where they mentioned your brand and express how much you appreciate their support. The more you meaningfully engage with their content, the better the chances of getting a positive response when you pitch them a campaign.

2. Craft a compelling pitch

Next, you want to craft an enticing pitch or proposal that highlights why you are reaching out, an overview of the campaign you have in mind, the deliverables you would need, the compensation you offer, as well as specific next steps and deadlines.

While it’s not out of the question for brands to first reach out to influencers on social media platforms, direct business and pitch materials to their email address of choice. This is another area where influencer marketing platforms can help you avoid guesswork and save time.

3. Follow up and stay in the loop

Once you pitch your ideal influencer, stay on top of communications and follow up. In-demand influencers get many messages a day, so yours may get lost in their inbox. Often, a friendly reminder or follow-up can turn radio silence into a yes. As your campaign moves forward, keep that level of attentiveness and attention to detail.

Even small-scale influencer campaigns involve a lot of moving parts, so we recommend consolidating them into one platform as much as possible. This makes it easier to not only manage campaigns but also maintain your brand’s relationships with influencers.

Follow these tips and guidelines closely to get your next influencer marketing campaign off the ground in no time. Fill out the form below to learn more about how Meltwater’s influencer marketing platform can make the process even easier.

By: Khalipha Ntloko

Source: How to Find Influencers to Partner with Your Brand

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4 Ways to Stop Attracting People Who Can’t Afford Your Services

There’s nothing worse for an entrepreneur than putting all your efforts into building a service, and a marketing strategy, only to continuously attract people who say they can’t afford them. 

While many business owners focus their attention on making sure they have built an apparent “fool-proof” plan to bring people in, they can still stumble into an audience that isn’t right for them. This can be frustrating because people don’t understand why, even though they are good at what they do, prospects aren’t buying or, worse yet, they are asking for discounts on everything.

The good news is that there is a way to stop attracting those who can’t afford your services and shift your attention and marketing efforts to bring in people who are ready to buy. It all boils down to having and implementing a brand strategy that deeply resonates with your target audience and allows you to show up authentically every single time.

1. Get clear on who you do want to attract

For your business to be successful and start attracting the right people, you need to begin by understanding who your ideal customers are at a granular level. The more effective you are at connecting with the right audience and speaking to their problems and needs, the more sales you will make. 

Getting extremely clear on who your ideal customers are requires going beyond demographics to truly understand the psychological and emotional elements that are impacting their lives, which will, in turn, determine their purchasing decisions. 

The more you understand your audience, the more effective your messaging will be because you will have the capacity to speak directly to them, and they will finally feel seen and heard. Pricing becomes less important when they see you as the best solution to the specific problem or need that they have. 

For example, it’s not nearly as impactful or effective to say that you are selling a program for women who want to lose weight, which is hugely generalized, than to say that you help busy women over 40 who are frustrated after trying low-carb, high-fat fad diets without lasting results lose weight.  Not only is the latter version a lot more detailed, but it also speaks to a very specific pain point which means that these women will feel an immediate sense of recognition and understanding.

2. Stop undercharging for your services

Many entrepreneurs undercharge for their services because they believe they need to build a robust reputation or have a large audience before they can charge premium prices. 

However, in practice, lowering your prices may end up hurting your reputation in the first place. If you’re building an audience based on people who are looking for a cheaper solution then it will be very difficult for you to make sales once you raise your prices.

If you want to start attracting clients who can afford your services as an online coach or consultant, you need to start charging the right price instead. Trying to sell a service by being the cheapest option out there is going to be a race straight to the bottom. After all, there will always be someone with a lower price in the market.

Instead, you want to set your price based on the value you deliver. To make this calculation, first determine what the outcome of the results you help to generate is worth. 

3. Position yourself as an authority

Attracting the right people also comes down to being able to effectively position yourself as an authority or leader in your field by creating a powerful brand strategy that will allow you to be intentional with your marketing.

Building an effective brand strategy requires having absolute clarity around who you are, what you stand for and the complete experience that comes from being in contact with your business.

It is fundamental to have a well-defined brand message that clearly communicates your value by showcasing the actual outcome that you help your clients achieve. What you have to ask yourself as a business owner is “what am I really selling?” because I can assure you that it is much more than the service you are giving them. It is truly about the transformation, the outcome and the results they are getting because of hiring you. 

Focus your brand communication on them and not on you. Many service providers make the mistake of simply saying things like “I am a web designer” or “I am a fitness coach” as a way to explain to others the kind of service that they provide. When doing this, they are focusing on themselves instead of on the needs of their audience.

Instead, you want to change your messaging to reflect the result you help others achieve. For example, saying things like “I build websites that increase conversions” or “I help women lose those stubborn 10 lbs” is more specific to the outcomes you deliver.

4. True brand differentiation

While it is true that it seems like market saturation is at its peak, in reality,  this is only an illusion. 

The real problem isn’t that there are too many providers and competitors in an industry, it’s that most entrepreneurs don’t know how to effectively differentiate themselves from others.

To attract the right audience, it’s vital that you position your offer as the best solution and ideal vehicle prospects need to achieve success.  One of the best ways to do this is by creating a framework, methodology, or process that is unique to your business, a signature system that distinguishes you and sets you apart from the rest. 

On top of this, according to the theory proposed by George A. Akerlof, winner of the 2001 Nobel Memorial Prize in Economic Sciences, and Rachel E. Kranton, professor of Economics at Duke University, in their Identity Economics book, people make economic decisions based not just on financial incentives, but also on their identity.

This matters to you as an entrepreneur because if you want to attract the right people, you need to effectively differentiate yourself from others while standing for something in the process. Today’s consumers are making more and more decisions based on their identities and how others’ identities shape their own. What this means is that when faced with many different options, we tend to choose the one that reinforces our beliefs the most.

If you, as a brand, aren’t doing an excellent job at clearly and succinctly communicating who you are, then you are making it way too difficult for the right people to choose you.

Putting the pieces together

Ultimately, attracting the right people comes down to making sure you are being highly intentional with your message and the way this message comes across. This allows you to transform your audience’s perception of you while bringing in the right people into your business. Taking the time to craft your complete brand strategy will allow you to get more effective results with your marketing plan as well. 

Fabi Paolini Entrepreneur Leadership Network Writer

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Skillopedia – Skills for the real world

How To Attract The Right People For Personal Development & Growth | Soft Skills & Self Improvement Training | Skillopedia #softskills#selfimprovement#personalitydevelopment Researchers and personality analysts say that your personality is a combination of people you interact and spend most of the time with. Yes, it’s true. It’s imperative to surround yourself with the right people for your own self-improvement and personal growth. Now, that might make you wonder how should I attract the right people in my social and professional network? Where do I find them? Some people perfectly do that, they have the right people in their life who motivate and inspire them from time to time. This self improvement and soft skills training video would help you exactly achieve that goal. Learn the steps to invite, not good, but the right people into your life for your own personality development. You are watching this video on Skillopedia, part of Let’s Talk Institute for Personality Development and self improvement. We have hundreds of videos to develop good communication skills, interpersonal skills, personal growth, motivation skills, inspirational tips to develop self-confidence. A complete soft skills training catalogue to help you stay ahead in this competitive world. Skillopedia is a well known name in the corporate training segment in Mumbai to deliver best personality development courses for corporate employees and individuals. To watch such interesting videos and read the complete transcript of this video, visit – http://www.learnex.in/ ============================================= Our Social Media – 👉Facebook – @skillopediaone http://www.facebook.com/skillopediaone 👉Instagram – @letstalkpodcast http://www.instagram.com/letstalkpodcast 👉Follow us on Twitter – http://www.twitter.com/letstalkone ============================================= Our other Channels you would ❤️ 👉Learn English as a secondary language http://www.youtube.com/letstalk 👉Learn English through Hindi – https://www.youtube.com/channel/UCtAr… 👉Learn a new English word daily – http://www.youtube.com/letstalkpodcast Some other Skillopedia sessions you might have missed :- 👉Public Speaking Tips To Overcome Stage Fear https://youtu.be/4-R1EHKmano 👉 How to AWKWARD SILENCE in a conversation? https://youtu.be/CDflqsRwUis 👉What to do when people Shout or Yell at you? https://youtu.be/cR_fjOtNqNo 👉8 Morning Habits To Kick-Start everyday. https://youtu.be/BQQ3I6ztO-A 👉The art of saying – I don’t give a DAMN! https://youtu.be/Hwkavu-F9r0 👉Communication Skills Training – How To Avoid Awkward Silence? https://www.youtube.com/watch?v=CDflq… 👉How To React When People Shout At You? https://www.youtube.com/watch?v=cR_fj… 👉6 Phrases That May Sound Rude. https://www.youtube.com/watch?v=Uv48j… 👉Start A Conversation ANYWHERE, ANYTIME https://www.youtube.com/watch?v=xPxaU… 👉How to be a SMART MOUTH? https://www.youtube.com/watch?v=-fXja… 👉How to attract people like a magnet? https://www.youtube.com/watch?v=UYxn9… 👉How to sound more confident when you are not? https://www.youtube.com/watch?v=yJtcV… 👉Why People Misunderstand You? https://www.youtube.com/watch?v=lcW9f..

How B2B Brands Can Identify Their Target Audience

How well do you know your brand’s target audience?

Or, how well do you think you know your target audience?

We find that many brand managers in Europe assume they know their audience very well indeed. They might even have a very clear image in their head of the type of individual they are trying to target with all of their advertising and marketing strategies. 

What is often the case, however, is this image in their heads isn’t always completely correct. When it comes to targeting your audience in Europe and motivating them into making a purchase, you need to ensure that your understanding of this group is bang on. Any slight differences between what’s in your head and your audience could result in some of your targeted work falling flat.

If you know that you have this problem in your business currently, here are steps to take to understand your target audience better. If you follow them through, you’ll know how to discover your target audience and start fine-tuning your aim for them in all your campaigns.

Brainstorm your target audience.

The first thing you should do is sit down and brainstorm what you already know about your target audience. Think about the characteristics that all of the individuals who are most likely to buy your products will share. Are they in the same age group? What is their job title; what kind of salary do they earn? You should also look at the common challenges, needs, and objections that this group of people might face in their life.

One great tip is to take a look at the audience that your competitors are targeting. How does that group differentiate from yours? Examine the data-driven insights using the right tools to understand the entire funnel, and how you can leverage this data to incorporate your USP to retarget.

Take advantage of brand trackers.

Use a brand tracker to get measurable and actionable data on your audience. This data can give you various, but specific insights. For instance, tracking brand awareness will tell whether or not your ideal target audience actually knows about you. As well as that, tracking brand consideration will show if they would consider using your brand. You can also track this data for your competitors and compare how your brand fares against them. 

In addition, you might even discover that this isn’t actually the best audience for you to be targeting. By digging deep into all of this brand tracking data, you might see new audiences appear that you had never previously considered. Just make sure to choose a brand tracker that caters to niche audiences.

Develop a persona for your target audience.

Now it’s worth creating a persona of what the quintessential member of your target audience is like. There are so many benefits from audience personas, so why not use it?

For example, if you target the millennial generation, go beyond a generic idea of a millennial and think more closely about who you are selling to. If you find that millennial females who live in urban areas and work in the tech sector buy your product more than anyone else, then their defining features and characteristics should also be those of your audience persona. 

Once you have made a persona, it’s important that you inform everyone on your team. To keep everyone on the same track with all their strategic work, you all need to be targeting the same persona.

Start targeting.

Now that you know who you are aiming at, it’s time to start trying to reach them. In order to target your audience, focus your efforts on the channels they use most often. 

If you know that your target audience spends a lot of their online time using Twitter, then it’s worth starting a campaign on that social media platform. However, if you are targeting an older audience who might prefer to spend their evenings in front of their TVs than tweeting, think about running some TV adverts.

Researching the channels that your audience use really can help you immensely — not doing so could end with you shooting blindly and completely missing. 

How does running marketing campaigns help find your target audience, you may ask. Well, how can you be positive that they are the audience for you unless you see if they work? And don’t forget…

Continue to monitor.

So you research your target audience well and then start to target them using suitable methods and channels. Job done, right? Not quite.

Sure, you’ve taken the right kind of steps so that the right kind of consumers will see your brand marketing. But how do you know whether that’s really happening once your adverts and promotions are out there in the wild? How do you know that they are helping your sales?

Keep your eye on the ball and monitor how your marketing efforts are doing. You can do this by tracking your brand guidelines and campaigns to make sure that they are hitting the spot. 

It’s also worth noting that target audiences can change or shift over time, so monitoring them is a continuous task for every brand manager. As long as you do make monitoring a habit of a lifetime, then there’s no risk of you ever being left behind by competitors. 

Those steps don’t sound too difficult, right? If you follow through with them, you should discover new things about your target audience that you might never have realized. And those nuggets of wisdom could help you polish up your marketing campaigns like never before. 

Not only that, but you can now carry out all of your campaigns confidently, as your target audience shouldn’t be even easier to reach.

By: Steve Habazin Entrepreneur Leadership Network VIP

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Adam Erhart

How To Identify Target Market | Target Market Examples Click here to subscribe: https://bit.ly/2HxjQRa If you don’t properly identify your target market then none of your marketing will work. Period. Not your ads, not your content, not your website, not your social media, nothing. It will all fail miserably. And I don’t want that for you. So in this episode I’m going to be breaking down exactly how to identify your target market and give you a few examples of what that might look like for your business. ***Marketing Resources: Work With Me: https://bit.ly/2FY2vzF Our Advertising Agency: http://aerh.co/1oVVeEc Facebook Ad Image Guide : https://bit.ly/2H9EPt9 FAST Content Formula : https://bit.ly/2JEu5kz 60 Second Video Ad Script : https://bit.ly/2GQF0Kl One Page Marketing Plan : https://bit.ly/2v6HPBp ***Let’s Connect: Website: http://adamerhart.com Click here to subscribe on YouTube: https://bit.ly/2HxjQRa Twitter: http://twitter.com/adamerhart Facebook: http://facebook.com/officialadamerhart Instagram: https://www.instagram.com/adamerhart

5 Main Reasons for Targeting Long-Tail Keywords on Blog Posts

SEO professionals have known about the potential of long-tail keywords for some time now. Those who are good at what they do use them to drive traffic to their website and the websites of their clients. They also use them to increase leads and conversions.

In other words, it is possible to get real SEO results from long-tail keywords – results that are long-lasting and that can deliver for your business.

Plus, long-tail keywords are not the preserve of SEO professionals. There is nothing mysterious or particularly challenging about developing a strategy that targets long-tail keywords on your blog posts.

However, the reasons for doing so, and the results you can achieve, are compelling.

Easier to Get Good Rankings on Long-Tail Keywords

Long-tail keywords are longer and more specific than standard keywords.

While it is true that standard keywords often have a higher number of monthly searches, most keywords typed into Google are long-tail keywords. This is because people are used to searching with a phrase, plus they have confidence in Google’s increasing ability to understand what they are asking.

These are reasons in themselves to target long-tail keywords on blog posts, but there is an even more important one – as there is less competition, it is easier to rank for long-tail keywords than it is to rank for short and single-word keywords. 

Furthermore, the longer and more specific the keyword, the easier it will be to get a good ranking.

As Long-Tail Keywords Are More Specific, They Have a Higher Conversion Value

In general, people use long-tail keywords as they get closer to a buying decision. After all, long-tail keywords often indicate a search that is narrowing as a potential customer moves from broad research to focus on the specific product or service they want to buy.

This results in better conversion rates.

You Can Beat the Competition, Including Big Competition

Trying to rank for competitive keywords, particularly against big competition, is an unrewarding uphill battle. Long-tail keywords provide you with an alternative solution.

So, instead of trying to compete on popular single-word or short phrases, you instead focus on blog topics that target long-tail keywords, i.e., keywords your competition is not necessarily targeting.

Even if your competitors have content on a long-tail keyword you want to target, it might still be possible to improve your rankings if you can create a better blog post. So, it’s a worthwhile strategy.

Long-Tail Keywords Provide You with New Blog Topics

One of the big challenges when writing regular blog posts is coming up with new topics. Long-tail keywords provide a solution.

In fact, using long-tail keywords is one of the fastest methods you can use to generate new blog topic ideas. For example, you can look at your Google Analytics search data and any other data that shows you the keywords used by the people looking for your business, services, or products. The long-tail keywords in this list are a starting point for multiple blog topic ideas.

The above method of finding new blog ideas also increases the relevancy of your blog posts, as you will be writing about topics that people are searching for.

Give Google More Context on Your Overall Website

Website context is a hot topic among SEO professionals at the moment as Google gets better at understanding search intent. Google’s ability to understand context is also making previously beneficial SEO strategies less effective. Therefore, the focus is increasingly on giving Google as much context as possible.

There are lots of ways you can do this, but one of the most effective is by targeting long-tail keywords in your blog posts.

When you target long-tail keywords, there will be content on your site that will show the extent of your expertise and the range of services that you offer. It is difficult to achieve the same level of context if your blog topics are more narrowly focused.

Why is this beneficial, though? Firstly, your website will appear on the search results pages of more keywords when Google understands the context of your pages and overall site.

In addition, Google’s enhanced understanding of your site can result in improvements in the rankings of other pages, including for single-word keywords and short keywords.

Final Thoughts

If traffic from Google is important to your business, you need an effective SEO strategy. You can transform your strategy by targeting long-tail keywords on your blog posts. By doing so, you will rank in high positions for keywords that have a good conversion rate. You will also get ahead of your competition for many search phrases, and you will improve the overall position of your website in Google.

Add all this together, and you get an improved return on investment on your SEO strategy.

As a result, it makes sense to target long-tail keywords on your blogs.

Source: axadra

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Isi Dixon

Even though relevant content is king when it comes to Search Engine Optimisation (SEO) these days, keywords are still very important. People use them to find you. They are what people type in when they search for your content. You need to make sure these people find your blog posts. Here is the blog post I’m talking about in the video: http://www.wellorganised.org/the-impo… If you would like some help with setting up your business blog, why not download my free 10 Step Guide. You can find it here: http://www.wellorganised.org/10-step-… For more information about Well Organised Marketing, please visit my website http://www.wellorganised.org If you are looking for tips and advice on business blogging you can either visit my Facebook page http://www.facebook.com/WellOrganised… or read some articles on my blog http://www.wellorganised.org/blog .

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