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What’s more, podcasting will give you a much deeper connectionwith your audience. No other medium puts youstraight into your customer’s ear, building a base of rabid, loyal fans who will become ambassadors for the products you release or endorse.
And, podcast listeners have much more money. The average listenerhas a household income of over $100k… So, you’re talking directly to people who can actually afford to buy the products you want to sell. But, you’re not limited to products. Running adverts on your podcast will bring in up to 5 times more money than adverts from YouTube videos or blogs.
Plus, you can run these ads from day one, giving you a quick way to start generating income from your work which is simply unavailable on any other platform. And, with platforms like Audible and Spotify now listing podcasts as well, your reach has expanded to people looking for audiobooks or music connected to your niche.
Podcasts are everywhere right now and they are driving real business to real people who would have struggled in the current social media landscape. That’s why best-selling author & marketing guru, Seth Godin, called podcasts “The new blogging”
You don’t have to be a genius to get this to work for you too. Let’s face it, most podcasters aren’t… And, most podcasters do all of this themselves, without relying on other people. But, to be able to compete with the top podcasts in your niche, you still need tospend time promoting your podcast and driving downloads!
The top 5 podcasting tips that get you more downloads and subscribers, including…The #1 free podcast growth strategy that even the biggest podcasters still use to promote themselves. (This is the gamechanger you need to skyrocket your followers)
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By the end of this course, you are going to know exactly how to start a profitable podcastwith the least amount of work possible.
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Let’s face it. It’s easier to use text-to-speech to create voice-overs and to create synthetic and unique music for your videos. But most text-to-speech apps out there suck! And buying stock music is expensive!
Amazon polly, not that great. Google & Microsoft Wavenet, not that impressive. Adding pitch, voice-tones, SNL and almost writing code, it’s not that good. You want human-sounding voice-overs and AI generate unique background music for your videos! That’s exactly where Sonority steps in.
Sonority is the future of voice-over & music-tracks for your videos. Auto-create human-sounding voice-overs, background-music and complete audio tracks for your videos, ads, VSL’s, podcasts, courses and more.
Brought to you by an online marketer and software developer for over 15 years now. Abhi Dwivedi, founder & creator of ReelApps, a powerful video creation & marketing suite.
Sonority is a cloud-based voice-over and music-track synthesiser app that lets you create audio-tracks for your videos or podcast. No other text-to-speech and music-track apps even comes close to what Sonority does. The voice-overs created are far superior and human-sounding than what Amazon Polly or Wavenet can produce.
Plus as a user, you do not need to add any API key or pay extra for credits. Sonority let’s you pick from over 15 different voice-over articles, copy-paste your text and convert it into human-like voice in just a click.
Sonority also lets you pick from 1000+ A.I. created music or gives you the ability to create unique music-tracks for your videos using A.I. on complete autopilot, without being a musician or artist. Simply pick the type of music you like from 15 different categories and the A.I. will automatically create it for you.
Now you can create realistic, human-like voice-overs and generate stock free unique music for your videos and your clients videos using AI. Using Sonority, you can create unlimited voice overs and music tracks, for a one-time fee today.
Finally, you can use Sonority to mix and merge multiple different audio files, voice-overs and music both into an audio-track for your videos, podcast, courses and more. Now let’s jump into the next section of my Sonority Review to find out how Sonority works.
Now let’s jump into the next section of my Sonority Review to find out more about Sonority features and benefits.
Sonority is for anyone trying to create videos, podcasts, video courses, videos ads, YouTube videos etc. It makes it easier for non-English speakers or busy entrepreneurs who do not have time to record voice-overs to create human-sounding voice-overs easily. And save $1,000s in royalty-free music track fees.
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With other 60,000 tracks being uploaded to Spotify daily, it can be easy for an upcoming musician to get lost in all the noise. Despite the oversaturation in the music industry, record labels are still shoveling out multibillion dollar marketing budgets for their artists.
In some ways it pays off, especially when a smaller investment breaks an upcoming artist. However, some artists never truly get to live up to their full potential if their music doesn’t pop out early. This can create a frenzy of confusion within the industry, as dollars are almost flushed down a drain without any real plan of action. This is where some of the most vital marketing decisions are made incorrectly, wasting away marketing budget dollars because of a poor plan.
The rise of social media has brought with it new marketing opportunities for rising artists. These social platforms, like Instagram, Twitter, and Facebook, allow for the grouping of fans and target audiences. Never before have people been able to be reached so easily and efficiently. Compact groups of fans tend to stick together in small pockets on these platforms, usually appearing in the form of fan pages.
Most upcoming musicians believe that they will be able to find a specific audience for their sound. The interesting part of this is the opposite of the type of mentality an artist should have when trying to figure out what to release.
There is no use in wasting marketing dollars in hopes a specific audience will like you. It goes much deeper than this. Luckily, I was able to connect with a well-known figure in the music marketing space and get some amazing advice on marketing to a specific audience.
Entrepreneur, film director, and founder of Oeuvre Media, Brad Dervishaj, better known under his online alias Nilladriz, knows all about the in’s and out’s of marketing to these compact audiences on social media. His work with artists like Fetty Wap, Reggie Mills and Hefna380, among others, has helped these talents reach their specific target audience.
I decided to chat with Nilladriz and get some good insight on how he goes about curating a successful marketing campaign for an individual artist. Nilladriz’s most important experiences have come while creating visual content for the artists he’s worked with.
Know your audience
With an oversaturated market, it is important to stand out as an artist. This is why rather than trying to force a style of music upon an audience that might not like it, Nilladriz crafts his music videos to appeal to the specific audience.
He reverse-engineers his videos to make the whole video production based off the target audience’s interests. In order to sell music and gain a real fanbase, it’s necessary to know who you are trying to win over as a supporter.
Reverse-engineer content based on the target audience
This means Nilladriz puts in the time to figure out exactly who his client’s supporters are and tailors his videos to appeal to a chosen demographic. He knows that a video will be successful before it even releases if it includes elements that the target audience will respond to in a positive manner.
An amazing recent example of this is Nilladriz’s efforts while shooting a music video for one of New Jersey’s biggest rising stars, Hefna380. Their most recent video together for Hefna380’s track “1am Freestyle” included elements that were tailored specifically to his audience.
The two individuals knew that a majority of Hefna380’s fans were interested in anime and content related to that type of audience. They decided to craft the video accordingly by implementing specific special effects that the anime/meme audience would enjoy seeing, i.e., when Hefna380 breathes fire out of his mouth. This method allowed for a successful release of the music video that has now amassed almost 200,000 views to date.
Image is everything
Rather than listening to artists based on sound only, Nilladriz pointed out that consumers are buying deeper into an artist’s personal brand and the way they look. This is why Nilladriz’s role in creating music videos is so important.
If fans are consuming music (the product) based off an artist’s aesthetic, then what better way is there to portray them in a certain light than in a music video? This is why it is common for artists to drop a visual that couples with their new audio release, which allows them to control the image in which they are portrayed and marketed.
Work with what you have
Nilladriz has spent most of his career working with upcoming artists that don’t always have a label budget, making his role in the overall creation of the video vital. Despite sometimes having to work with low budgets, Nilladriz relies on his editing skills and overall ability to carry out a certain vision.
Nilladriz’s “1am Freestyle” video with Hefna380 was shot inside an air bnb in New Jersey. Despite having little to work with, the end result came out exactly as planned. You don’t always need to have a huge, movie-sized budget if you can make the most of what you have.
Final thoughts
Nilladriz has played an important role in the careers of many artists he’s worked with by helping them meet their fans in the middle. His visual content brings artists closer to the audiences they are trying to reach, and sometimes it is the most important medium by which potential supporters will interact with artists.
Our society’s shift to a new, more digital age requires marketers to get clever with their strategies. The rise in usage of social media platforms across the board have opened up new opportunities for creators to reach their audience. With careful planning and correctly-curated content, artists now have the opportunity to reach new supporters and create content that appeals to a specific fan base.
Sony Corporation announced October 1, 2008 that it had completed the acquisition of Bertelsmann’s 50% stake in Sony BMG, which was originally announced on August 5, 2008. Ref: “Sony’s acquisition of Bertelsmann’s 50% Stake in Sony BMG complete” (Press release). Sony Corporation of America. Archived from the original on October 3, 2008.
“Mobile World Congress 2011”. dailywireless.org. February 14, 2011. Archived from the original on October 21, 2013. Retrieved February 28, 2011. Amazon is now the world’s biggest book retailer. Apple, the world’s largest music retailer.
For the “darky”/”coon” distinction see, for example, note 34 on p. 167 of Edward Marx and Laura E. Franey’s annotated edition of Yone Noguchi, The American Diary of a Japanese Girl, Temple University Press, 2007, ISBN1-59213-555-2. See also Lewis A. Erenberg (1984), Steppin’ Out: New York Nightlife and the Transformation of American Culture, 1890–1930, University of Chicago Press, p. 73, ISBN0-226-21515-6. For more on the “darky” stereotype, see J. Ronald Green (2000), Straight Lick: The Cinema of Oscar Micheaux, Indiana University Press, pp. 134, 206, ISBN0-253-33753-4; p. 151 of the same work also alludes to the specific “coon” archetype.
Mario d’Angelo: “Does globalisation mean ineluctable concentration?” in Roche F., Marcq B., Colomé D. (eds)The Music Industry in the New Economy, Report of the Asia-Europe Seminar (Lyon 2001) IEP de Lyon/Asia-Europe Foundation/Eurical, 2002, pp.53–60.
McCardle, Megan (May 2010). “The Freeloaders”. The Atlantic. Retrieved December 10, 2010. industry revenues have been declining for the past 10 years
Goldman, David (February 3, 2010). “Music’s lost decade: Sales cut in half”. Retrieved December 1, 2018. […] it would appear all is well in the recording industry. But at the end of last year, the music business was worth half of what it was ten years ago and the decline doesn’t look like it will be slowing anytime soon. […] Total revenue from U.S. music sales and licensing plunged to $6.3 billion in 2009, according to Forrester Research. In 1999, that revenue figure topped $14.6 billion.
Segall, Laurie (January 5, 2012). “Digital music sales top physical sales”. CNN. Retrieved April 24, 2012. According to a Nielsen and Billboard report, digital music purchases accounted for 50.3% of music sales in 2011.
The coronavirus pandemic has a lot of dark sides. Around the world, people get ill and die, schools close, the healthcare system is overloaded, employees lose their jobs, companies face bankruptcy, stock markets collapse and countries have to spend billions on bailouts and medical aid. And for everyone, whether directly hurt or not, Covid-19 is a huge stressor shaking up our psyche, triggering our fears and uncertainties.
No matter how serious and sad all of this is, there are upsides as well. Therefore, along the Monty Python song “Always look on the bright side of life” let’s not forget those and make the best of what the crisis gives us. As the good old SWOT analysis tells us, there are not only threats, but also opportunities. With opportunities I don’t mean that the crisis provides extra business for companies like Zoom and Go to Webinar that enable virtual meetings, or for Amazon, which is planning to hire another 100,000 employees. The latter is probably more a threat than an opportunity for most, especially for the mom & pop stores that go through difficult times already.
With opportunities I mean general opportunities that are available for most people affected by the crisis. The current crisis offers at least seven of them:
Opportunity 1: More time
In today’s overheated economy time is often seen as the most valuable and sparse thing we have. Covid-19 shows why: because we have stacked our week with social gatherings and entertainment such as going to the theater, birthdays, cinema, restaurant, bar, sportclub, gym, music, festivals, concerts and what is more. Suddenly, all of that is cancelled or forbidden, giving us significant amounts of extra time. And still, live goes on. This shows us how easy it is to clear our calendars. Obviously this doesn’t apply to the health-care sector and other crucial sectors, but beyond those it applies to a large majority of sectors.
The opportunity is that we can spend this time on other things—or even better, on nothing and enjoy the free time. Looking at the crowded parks, waste collection points, garden centres and DIY stores in the last week, many people seem to have a hard time with the latter. Instead of enjoying the extra free time, they fill it immediately with other activities. To seize this first opportunity though, re-arranging how you spend your time and reserving time for nothingness is key. Not just during the crisis, but also after it. The advices in my previous article on the Covid-19 crisis could help in realizing this.
Opportunity 2: Reflect and reconsider
The fact that the coronavirus disrupts our day-t0-day lives provides an opportunity to reflect on things and to reconsider what we do, how we do it and why we do it. Things we took for granted—like going to the gym—are suddenly not possible anymore. Furthermore, many people have had to change their mode of working and work from home instead of at the office. This means that a lot of our routines are interrupted. MORE FOR YOUWhy KPIs Don’t Work; And How To Fix ThemHow Cisco Takes Care Of Its EmployeesWhat Business Leaders Can Learn From The Special Forces
This offers a great opportunity to rethink our habits and routines and make changes. Now that you haven’t been able to go to the restaurant twice a week, commute 2 hours per day, hang out with your friends or go to a party every weekend, you can reflect on whether you really want to continue doing so after the crisis. The virus forces you to make changes to your daily life that you might actually want to keep also after the crisis.
Opportunity 3: Speed and innovation
Many organizations suffer from slow procedures, complex bureaucracies and rigid hierarchies making organizational life less than pleasant. The coronavirus has forced many of them to break through these rigid systems and act instantly. Suddenly procedures can be skipped or accelerated, rules can be side-tracked and decisions can be made more autonomously without formal approval. And suddenly employees are allowed to work from home without direct supervision.
Covid-19 shows that, as soon as there is a strong enough stimulus, things can change. This leads to remarkable innovations. Not being allowed to open their doors, restaurants, for example, are shifting to delivery mode. And schools suddenly do much of the teaching and even some of the testing online. This brings the opportunity to create innovations now that can be maintained after the crisis. And it also can help to keep the current speed and innovation mode afterwards.
Opportunity 4: Better meetings
As referred to in an earlier article, people spend up to 23 hours per week in meetings, half of which are considered a failure or waste of time. The current crisis has forced us to rethink how we deal with meetings. Because in many countries it is not allowed anymore to meet with a group of persons, many meetings are cancelled. And when they still take place they are mostly virtual and shorter.
As such, it provides an excellent opportunity for resolving one of the most disliked parts of organizational life. The technology for this is already present and mature for a couple of years, but the coronavirus triggers a sudden need for it. The real opportunity here is to make systematic changes so that meetings will be more effective, also after the crisis.
Opportunity 5: Reconnect and help
Challenging times offer a great opportunity for social bonding and other ways of connecting to and helping people. Of course, not being able to visit friends or family has increased isolation and feelings of loneliness in some cases. But the feeling of “we’re in this together” has also triggered interesting ways of connecting. Some of those have gone viral—such as Italians singing together from their windows and balconies—but there are many small, local initiatives too to connect and help people who need it.
In the individualized societies many of us live in, this provides opportunities to reconnect and create more social coherence. Not only during the crisis, but also afterwards. This opportunity comes with a big caveat though. Parallel to these nice initiatives we also witness how far people go to protect themselves and their families. People hoard food, medicine, toilet paper and guns without thinking a second of others. However, while it triggers self-serving egocentric behavior too, the Covid-19 crisis does provide us the opportunity to reconnect and show our social side.
Opportunity 6: Cleaner environment
The virus caused a shutdown or dramatical decrease of industrial activities. Factories are closed or operate far below their capacity, road traffic has reduced radically and air traffic collapsed, and the lack of tourism has emptied the streets in overcrowded cities like Venice, Amsterdam and New York. While this may be bad news for most people and especially those working in the affected industries, this is also good news for our planet. Covid-19 causes a significant reduction in green house gasses and other air, water and land polluting outputs. In Venice this has allegedly led to dolphins return after just a couple of weeks (although some argued this to be a hoax).
Whether the particular example is a hoax or not is not so relevant. The fact is that the shutdown and lockdown of large parts of our economy is good for nature—at least on the short term. The opportunity this provides, is to keep parts of this in place also after the crisis to make long-term improvements. Along the line of the previous opportunities, the current crisis provides us an opportunity to reconsider our lives and reorganize it in a way that has less impact on our planet.
Opportunity 7: Modesty and acceptance
The final opportunity that the Covid-19 crisis offers, is a chance to create awareness for the moderate role we play on this planet and accept that things cannot always go as we want them to go. The Covid-19 pandemic is a global crisis chat is unprecedented in modern peace time. We had other pandemics like SARS, but their impact was less substantial. And we had the 1973 oil crisis, but that was a man-made crisis. The coronavirus is not man-made and yet disrupts lives across the planet.
As such, the virus shows us that, no matter how well-planned and organized we are and no matter how much we live in the Anthropocene—the era characterized by significant human impact—we are not in control. One simple virus is disrupting everything. This offers a great opportunity. In almost every aspect of life we want to be in control. Whether it is health, airline safety or our calendars, we live in the illusion that full control is possible. The virus can help us create awareness that this is not the case. It provides an opportunity to take a more modest role and accept that many things are simply beyond our control.
Once again, the Covid-19 crisis has a large dark side. But as these seven opportunities show, it has positive sides as well. Since all seven opportunities require a quite fundamental change in how we approach the world, seizing them can take substantial time. In that sense, and if we keep on looking at the brighter sides of life, the longer the crisis lasts, the larger the opportunities are and the bigger the chances are of actually making changes to our deeply rooted habits and convictions. Follow me on Twitter or LinkedIn. Check out my website or some of my other work here.
I help companies do strategy through training, mentoring and consulting. My drive is to bring you and your organization to the next level with strategy approaches that work. I wrote “Strategy Consulting,” “Nor More Bananas,” and “The Strategy Handbook.” Reach out to me via jeroenkraaijenbrink.com, LinkedIn or jk@kraaijenbrink.com
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Pat Flynn 282K subscribers 26 million Americans are without a job right now, and that’s just in the U.S. alone. It’s a terrible situation, one that I’m all too familiar with myself having gotten laid off during the recession in 2008. These are tough times, but there are opportunities within them, too. I was able to build a business back in 2008 as a result of getting laid off, and I imagine that those who focus on the future, and the ability to create something new now, are the ones who are going to come out of this dire situation best.
Pat Flynn
ksusentinel.com – February 16[…] Analysis of COVID-19 Impact & Post Pandemic Opportunities in Extreme Sports Travel Insurance Market: The episode of COVID-19 has brought along a worldwid […]N/A