Why Happiness Is the Key to Success

Jan Buchczik

Many people chase achievement, assuming it will lead to well-being. They should reverse that order of operations.

Without going too far out on a limb, I believe almost everyone would like two things from their jobs and careers: success and happiness. They want to do relatively well financially, receive fair recognition for their accomplishments, enjoy their work as much as one can, and become happier as a person as a result.

These are reasonable goals, but they can be a lot to ask—so many people, especially ambitious, hard-working people, simplify them in a logical way: They first seek success and then assume that success will lead to happiness. But this reasoning is flawed. Chasing success has costs that can end up lowering happiness, as many a desiccated, lonely workaholic can tell you.

This is not to say that you have to choose between success and happiness. You can obtain both. But you have to reverse the order of operations: Instead of trying first to get success and hoping it leads to happiness, start by working on your happiness, which will enhance your success.

Success and happiness are generally positively correlated, as many workforce studies have shown. For example, companies in Fortune magazine’s “100 Best Companies to Work For” list saw an average 14 percent stock-price increase every year from 1998 to 2005, compared with 6 percent for the overall market.

And as Gallup data have shown, among business units with employee-engagement levels (that is, employees who reported feeling heard, respected, and intellectually stimulated, and who had a best friend at work) in the 99th percentile, 73 percent perform above the company average, and 78 percent perform above the industry average.

From this correlation, many assume causation—from success to happiness. During my years as an executive, I found that people strongly believe that pay increases—especially big ones—will have a large and long-lasting effect on their job satisfaction. The data tell us a different story, however: Large wage increases have only a small and transitory effect on well-being.

Researchers in 2017 tracked the pay and job satisfaction (measured on a 0–10 scale) of nearly 35,000 German workers over several years. The study found that the anticipation of a 100 percent pay bump increases job satisfaction by about a quarter of one digit in the year before the raise. The raise increases that satisfaction bump by another fifth of a digit. By the fourth year, the increase has fallen to less than a fifth in total.

In other words, say your job satisfaction is a six out of 10—not bad, but could be better. If your boss doubles your pay, it will get you to about 6.5, and then it will fall back to about 6.2. Maybe this isn’t the best strategy to help you love your job. And that doesn’t even take into account the cost that increased job success can have on overall life satisfaction. In 2016, psychologists measured career success by asking 990 college-educated full-time professionals to compare their career achievements to others’.

They found that people generally enjoyed the money and status that relative success produced. However, success did not lead to total contentment: It indirectly chipped away at life satisfaction, likely via time constraints, stress, and impoverished social relationships.

Much stronger and more positive results emerge, however, when researchers reverse the order, looking not at success’s effects on happiness, but happiness’s effect on success. Scholars in 2005 surveyed hundreds of studies—including experiments to establish causality—and concluded that happiness leads to success in many realms of life, including marriage, friendship, health, income, and work performance.

One explanation might be that happiness makes us more attractive, so we are rewarded by others. Alternatively, happiness might make us more productive. Novel experimental research suggests both are true. For example, scholars in 2021 studied Chinese livestream web broadcasters, for whom voluntary viewer tips are the primary source of income.

They found that when they showed more positive emotion, their tips immediately increased, suggesting that people who appear happy are rewarded in the market. Another experiment involved British test subjects engaging in a time-limited arithmetic task and math test. The researchers found that subjects who were shown a clip of a comedy movie beforehand were about 12 percent more productive on the task and test than those who weren’t, and that the funnier they found the clip, the more productive they were.

Whether you are an employee or employer, it is a better investment to increase happiness at work and in life, rather than simply trying to increase measures of success.

The first thing to remember is that happiness requires balance. No matter how much you enjoy your work, overwork will become an obstruction to well-being. Researchers in 2020 studying 414 Iranian bank employees found that workaholic behavior (such as perfectionism and work addiction) strongly predicted workplace incivility (such as hostility, privacy invasion, exclusionary behavior, and gossiping).

Workaholic behaviors also degraded the quality of family life (as measured in disagreement with statements such as “My involvement in work provides me with a sense of success; this, in turn, helps me to be a better person in my family”).

You should guard against workaholism in yourself and help your friends and family who suffer from it. But just as important, employers should not encourage overwork—which will likely require effort and attention on their part, as research shows that executives generally underestimate employees’ struggles with well-being.

Once work quantity is under control, happiness at work requires a sense of meaning and purpose. I have written in this column that the two key aspects of meaningful work are earned success and service to others. Earned success implies a sense of accomplishment and recognition for a job well done, while service to others requires knowledge of the real people who benefit from your work.

Lots of research shows the importance of these work aspects. For example, Gallup has revealed that people who serve their communities and receive recognition for it self-report significantly less stress and worry in their lives than those who do not (either because they don’t serve their communities or do not receive recognition).

Meanwhile, the most meaningful jobs tend to be those that are the most service-oriented. According to 2016 research by the Pew Research Center, proportionally, more workers in nonprofit and government sectors—i.e., work that is generally service-oriented—said their jobs give them a sense of identity than did private-sector workers.

It’s harder to find the link to service in some professions than others, but it can usually be done. Years ago, I was working with a team of academic researchers creating policies for improved bank regulation. One scholar who was particularly passionate about the project told me he always remembered that his work mattered, because poor people need access to reasonably priced credit, and that requires less bureaucratic red tape.

Even if you struggle to see who benefits, because the people you touch with your work are very far away or your work touches them indirectly, try looking a little closer—maybe even in the next cubicle. You can always enjoy the effects of service by helping your colleagues, and there is clear evidence that supporting co-workers can help ease negative emotions at work.

Ultimately, although success and happiness are linked, the alchemy is mostly one-way—and not in the way that most people think. Working on your success to get happier is inefficient at best, and may blow up in your face and lead you to unhappiness. But working on your happiness gives you the best chance at getting both.

Even if all of this makes sense to you, you may still find yourself falling into old habits of seeking happiness via worldly success at work. Don’t feel too bad—I do it too, even as a specialist in this field. Whenever I notice my hours creeping up to workaholic levels and my dreams of happiness revolving around some accomplishment, I like to reread a short story published in 1922 by Franz Kafka called “A Hunger Artist.”

It features a man who starves himself in a cage for a living as a traveling carnival act. He is obsessed with his work and, as a perfectionist, seeks what he calls “flawless fasting.” The hunger artist is proud of his success, although he is always gloomy, and, Kafka writes, “if a good-natured man who felt sorry for him ever wanted to explain to him that his sadness probably came from his fasting … the hunger artist responded with an outburst of rage.”

Over time, the hunger artist’s act falls out of public favor. In desperation to resuscitate his flagging career, he tries fasting longer than he ever has before. Instead, he is utterly ignored, and sits alone in his cage. In the end, the hunger artist starves himself to death. In a twist of absurdism—

we might even call it Kafkaesque—the protagonist admits just before expiring that the only reason he had engaged in his art was because he could not find any food to his liking. I’m not that bad, of course, but I have a bit of a hunger artist in me, and you might too. Here’s my advice: You won’t find happiness by forgoing happiness. Don’t starve yourself. Your odds of success will increase if you eat.

By Arthur C. Brooks

Source: Why Happiness Is the Key to Success – The Atlantic

.

Related contents:

“happiness”. Wolfram Alpha. Archived from the original on 18 July 2011. Retrieved 24 February 2011.Anand, P (2016). Happiness Explained: What Human Flourishing is and What We Can Do to Promote It. Oxford University Press. ISBN 9780198735458.[page needed]

“Happiness”. The Stanford Encyclopedia of Philosophy. Metaphysics Research Lab, Stanford University. 2020.Feldman, Fred (2010). What is This Thing Called Happiness?. doi:10.1093/acprof:oso/9780199571178.001.0001. ISBN 978-0199571178.

The Stanford Encyclopedia of Philosophy states that “An important project in the philosophy of happiness is simply getting clear on what various writers are talking about.” https://plato.stanford.edu/entries/happiness/ Archived 11 June 2018 at the Wayback Machine

“Two Philosophical Problems in the Study of Happiness”. Archived from the original on 14 October 2018. Retrieved 13 October 2018.Smith, Richard (August 2008). “The Long Slide to Happiness”. Journal of Philosophy of Education. 42 (3–4): 559–573. doi:10.1111/j.1467-9752.2008.00650.x.

“How Universal is Happiness?” Ruut Veenhoven, Chapter 11 in Ed Diener, John F. Helliwell & Daniel Kahneman (Eds.) International Differences in Well-Being, 2010, Oxford University Press, New York, ISBN 978-0199732739Veenhoven, R. “Does Happiness Differ Across Cultures?” (PDF). Archived (PDF) from the original on 9 August 2017. Retrieved 10 October 2018.

Wolff-Mann, Ethan (13 October 2015). “What the New Nobel Prize Winner Has to Say About Money and Happiness”. Money.com. Archived from the original on 29 April 2022. Retrieved 9 October 2018.Dan Haybron (https://www.slu.edu/colleges/AS/philos/site/people/faculty/Haybron/ Archived 30 August 2019 at the Wayback Machine,

http://www.happinessandwellbeing.org/project-team/ Archived 12 October 2018 at the Wayback Machine); “I would suggest that when we talk about happiness, we are actually referring, much of the time, to a complex emotional phenomenon. Call it emotional well-being. Happiness as emotional well-being concerns your emotions and moods, more broadly your emotional condition as a whole.

https://opinionator.blogs.nytimes.com/2014/04/13/happiness-and-its-discontents/ Archived 12 October 2018 at the Wayback Machine Haybron has also used the term thymic, by which he means ‘overall mood state’ in this context; https://philpapers.org/rec/HAYHAE Archived 18 October 2018 at the Wayback Machine Xavier Landes <https://www.sseriga.edu/landes-xavier> Archived 30 August 2019 at the Wayback Machine> has described a similar concept of mood. https://www.satori.lv/article/kas-ir-laime Archived 13 May 2019 at the Wayback Machine

“People don’t want to be happy the way I’ve defined the term – what I experience here and now. “https://www.haaretz.com/premium.MAGAZINE-why-nobel-prize-winner-daniel-kahneman-gave-up-on-happiness-1.6528513 Archived 8 October 2018 at the Wayback Machine“Happy | Definition of happy in English by Oxford Dictionaries”. Archived from the original on 9 October 2018. Retrieved 9 October 2018.

“HAPPINESS | meaning in the Cambridge English Dictionary”. Archived from the original on 9 October 2018. Retrieved 9 October 2018.“The definition of happy”. Archived from the original on 9 October 2018. Retrieved 9 October 2018.Graham, Michael C. (2014). Facts of Life: ten issues of contentment. Outskirts Press. pp. 6–10. ISBN 978-1478722595.

https://plato.stanford.edu/entries/happiness/ Archived 11 June 2018 at the Wayback Machine 2011, “‘Happiness’ is often used, in ordinary life, to refer to a short-lived state of a person, frequently a feeling of contentment: ‘You look happy today’; ‘I’m very happy for you’.  https://plato.stanford.edu/entries/well-being/ Archived 25 October 2018 at the Wayback Machine 2017

“People don’t want to be happy the way I’ve defined the term – what I experience here and now. In my view, it’s much more important for them to be satisfied, to experience life satisfaction, from the perspective of ‘What I remember,’ of the story they tell about their lives.”https://www.haaretz.com/israel-news/.premium.MAGAZINE-why-nobel-prize-winner-daniel-kahneman-gave-up-on-happiness-1.6528513 Archived 2018-10-08 at the Wayback Machine

Mandel, Amir (7 October 2018). “Why Nobel Prize Winner Daniel Kahneman Gave Up on Happiness”. Haaretz.Livni, Ephrat (21 December 2018). “A Nobel Prize-winning psychologist says most people don’t really want to be happy”. Quartz.e.g. ‘Can Happiness be Measured’, Action for Happiness, http://www.actionforhappiness.org/why-happiness Archived 18 October 2018 at the Wayback Machine

The How of Happiness, Lyubomirsky, 2007Kashdan, Todd B.; Biswas-Diener, Robert; King, Laura A. (October 2008). “Reconsidering happiness: the costs of distinguishing between hedonics and eudaimonia”. The Journal of Positive Psychology. 3 (4): 219–233. doi:10.1080/17439760802303044. S2CID 17056199.“Landes Xavier | Stockholm School of Economics in Riga”. Archived from the original on 30 August 2019. Retrieved 30 August 2019.

https://www.satori.lv/article/kas-ir-laime Archived 13 May 2019 at the Wayback Machine Contact the author for English versionJoshanloo, Mohsen (18 October 2019). “Lay Conceptions of Happiness: Associations With Reported Well-Being, Personality Traits, and Materialism”. Frontiers in Psychology. 10: 2377. doi:10.3389/fpsyg.2019.02377. PMC 6813919. PMID 31681129.

“I am happy when I’m unhappy.” Mark Baum character, The Big Short (film), https://en.wikiquote.org/wiki/The_Big_Short_(film)#Mark_Baum Archived 17 October 2018 at the Wayback Machine

 If the results hold up, the upshot appears to be that income is pretty strongly related to life satisfaction, but weakly related to emotional well-being, at least above a certain threshold.” Section 3.3, Happiness, Stanford Encyclopedia of Philosophy, https://plato.stanford.edu/entries/happiness/#HedVerEmoSta Archived 2018-06-11 at the Wayback Machine

“High income improves evaluation of life but not emotional well-being”, Daniel Kahneman and Angus Deaton, Proceedings of the National Academy of Sciences, 21/9/10Inc, Gallup (24 April 2015). “Who Are the Happiest People in the World? The Swiss or Latin Americans?”. Gallup.com.Helliwell, John; Yang, Shun (2012).

World Happiness Report 2012 (Report). p. 11. Archived from the original on 18 July 2016. How does happiness come into this classification? For better or worse, it enters in three ways. It is sometimes used as a current emotional report – “How happy are you now?,” sometimes as a remembered emotion, as in “How happy were you yesterday?,”Chernoff, Naina N. (6 May 2002). “Memory Vs. Experience: Happiness is Relative”. Observer. Association for Psychological Science. Retrieved 10 November 2021.

Inge, W.R. (1926). Lay Thoughts of a Dean. Creative Media Partners, LLC. ISBN 978-1379053095. Looking back, I think I can separate the years when I was happy and those when I was unhappy. But perhaps at the time I should have judged differently.Helliwell, John; et al. World Happiness Report 2015 (Report). Some have argued that it is misleading to use ‘happiness’ as a generic term to cover subjective well-being more generally.

Tokumitsu, Miya (June 2017). “Did the Fun Work?”. The Baffler. 35. Archived from the original on 25 July 2019. Retrieved 3 February 2019.Kahneman, Daniel; Riis, Jason (2005). “Living, and thinking about it: two perspectives on life” (PDF). In Huppert, Felicia A; Baylis, Nick; Keverne, Barry (eds.). The science of well-being. Oxford; New York: Oxford University Press. doi:10.1093/acprof:oso/9780198567523.003.0011. ISBN 978-0198567523. Retrieved 1 April 2017.

Lyubomirsky, Sonja; Lepper, Heidi S. (February 1999). “A Measure of Subjective Happiness: Preliminary Reliability and Construct Validation”. Social Indicators Research. 46 (2): 137–155. doi:10.1023/A:1006824100041. JSTOR 27522363. S2CID 28334702.Watson, David; Clark, Lee A.; Tellegen, Auke (1988). “Development and validation of brief measures of positive and negative affect: The PANAS scales”. Journal of Personality and Social Psychology. 54 (6): 1063–1070. doi:10.1037/0022-3514.54.6.1063. PMID 3397865.

Watson, David; Clark, Lee Anna (1994), The PANAS-X: Manual for the Positive and Negative Affect Schedule – Expanded Form, The University of Iowa, doi:10.17077/48vt-m4t2“SWLS Rating Form”. tbims.org. Archived from the original on 16 April 2012. Retrieved 1 April 2012.Diener, Ed; Emmons, Robert A.; Larsen, Randy J.; Griffin, Sharon (1985). “The Satisfaction With Life Scale”. Journal of Personality Assessment. 49 (1): 71–75. doi:10.1207/s15327752jpa4901_13. PMID 16367493. S2CID 27546553.

Levin, K. A.; Currie, C. (November 2014). “Reliability and Validity of an Adapted Version of the Cantril Ladder for Use with Adolescent Samples”. Social Indicators Research. 119 (2): 1047–1063. doi:10.1007/s11205-013-0507-4. S2CID 144584204.“FAQ”. Archived from the original on 31 December 2018. Retrieved 27 January 2019.Inc, Gallup. “Gallup 2019 Global Emotions Report”. Gallup.com.

Galkin, Fedor; Kochetov, Kirill; Keller, Michelle; Zhavoronkov, Alex; Etcoff, Nancy (20 June 2022). “Optimizing future well-being with artificial intelligence: self-organizing maps (SOMs) for the identification of islands of emotional stability”. Aging. 14 (12): 4935–4958. doi:10.18632/aging.204061. ISSN 1945-4589. PMC 9271294. PMID 35723468. S2CID 249869231.

Helliwell, John; Layard, Richard; Sachs, Jeffrey, eds. (2012). World Happiness Report. ISBN 978-0996851305. Archived from the original on 18 July 2016. Retrieved 5 August 2016.[page needed]“Measuring National Well-being: Life in the UK, 2012”. Ons.gov.uk. 20 November 2012. Archived from the original on 26 March 2013. Retrieved 26 April 2013.

“The Constitution of the Kingdom of Bhutan” (PDF). National Council. Royal Government of Bhutan. Archived from the original (PDF) on 16 May 2017. Retrieved 1 April 2017.Kelly, Annie (1 December 2012). “Gross national happiness in Bhutan: the big idea from a tiny state that could change the world”. The Guardian. Archived from the original on 5 April 2018. Retrieved 4 April 2018.

Anand, Paul; Krishnakumar, Jaya; Tran, Ngoc Bich (April 2011). “Measuring welfare: Latent variable models for happiness and capabilities in the presence of unobservable heterogeneity”. Journal of Public Economics. 95 (3–4): 205–215. doi:10.1016/j.jpubeco.2010.11.007. S2CID 53679226. Baumeister, Roy F.; Vohs, Kathleen D.; Aaker, Jennifer L.; Garbinsky, Emily N. (November 2013). “Some key differences between a happy life and a meaningful life”.

The Journal of Positive Psychology. 8 (6): 505–516. doi:10.1080/17439760.2013.830764. S2CID 11271686.Costa, Paul T.; McCrae, Robert R.; Zonderman, Alan B. (August 1987). “Environmental and dispositional influences on well-being: Longitudinal follow-up of an American national sample”. British Journal of Psychology. 78 (3): 299–306. doi:10.1111/j.2044-8295.1987.tb02248.x. PMID 3620790.Annas, Julia (1995). Morality of happiness. Library Genesis. Oxford : Oxford University Press. ISBN 978-0195096521.

Hare, John (2006). “Religion and Morality”. Stanford Encyclopedia of Philosophy.MacIntyre, Alasdair (1998). A Short History of Ethics (Second ed.). London: Routledge & Kegan Paul Ltd. p. 167. ISBN 978-0415173988.Phillips, Jonathan; Misenheimer, Luke; Knobe, Joshua (July 2011). “The Ordinary Concept of Happiness (and Others Like It)”. Emotion Review. 3 (3): 320–322. doi:10.1177/1754073911402385. S2CID 19273270.

Aknin, Lara B.; Whillans, Ashley V. (January 2021). “Helping and Happiness: A Review and Guide for Public Policy”. Social Issues and Policy Review. 15 (1): 3–34. doi:10.1111/sipr.12069. S2CID 225505120.Hui, Bryant P. H.; Ng, Jacky C. K.; Berzaghi, Erica; Cunningham-Amos, Lauren A.; Kogan, Aleksandr (December 2020). “Rewards of kindness? A meta-analysis of the link between prosociality and well-being”. Psychological Bulletin. 146 (12): 1084–1116. doi:10.1037/bul0000298. PMID 32881540. S2CID 221497259

Mill, John Stuart (1879). Utilitarianism. Longmans, Green, and Co.Robinson, Daniel N. (1999). Aristotle’s psychology. Joe Christensen Inc. ISBN 978-0967206608. OCLC 48601517.Bartlett, R. C., & Collins, S. D. (2011). Aristotle’s Nicomachean Ethics. Chicago: University of Chicago Press. ISBN 9780226026749[page needed]Reece, Bryan (2019). “Happiness According to Aristotle”. Research Bulletin.

“Aristotle And His Definition Of Happiness – Overview”. http://www.pursuit-of-happiness.org. Retrieved 18 March 2021.“Revisiting Aristotle: In Pursuit of Happiness”. Negotiating the Good Life. 2017. pp. 15–46. doi:10.4324/9781315248233-2. ISBN 978-1315248233.Dopico, Alex (9 October 2018). “What is the purpose of happiness in human existence?”. JANETPANIC.COM.Nietzsche, Friedrich (1889). Twilight of the Idols. OUP Oxford. p. 1. ISBN 978-0140445145.

“Nietzsche’s Moral and Political Philosophy”. stanford.edu. Archived from the original on 12 January 2012. Retrieved 10 August 2015.“Friedrich Nietzsche (1844–1900)”. Internet Encyclopedia of Philosophy. Archived from the original on 15 August 2015. Retrieved 10 August 2015.McMahon, Darrin M. (April 2004). “From the happiness of virtue to the virtue of happiness: 400 B.C. – A.D. 1780”. Daedalus. 133 (2): 5–17. doi:10.1162/001152604323049343. S2CID 57569719.

Cosmides, Leda; Tooby, John (2000). “Evolutionary Psychology and the Emotions”. In Lewis, Michael; Haviland-Jones, Jeannette M. (eds.). Handbook of emotions (2 ed.). New York: Guilford Press. ISBN 978-1572305298. Retrieved 2 April 2017.Lewis, Michael (12 July 2016). “Self-Conscious emotions”. In Barrett, Lisa Feldman; Lewis, Michael; Haviland-Jones, Jeannette M. (eds.). Handbook of Emotions (Fourth ed.). Guilford Publications. p. 793. ISBN 978-1462525362. Retrieved 1 April 2017.

.

Marketing Programs To Buy:

.

10 Bold Actions In Positive Life     https://jvz3.com/c/202927/383942/
3D Pal Toons     https://jvz6.com/c/202927/381689/
4brandcommercial        https://jvz1.com/c/202927/375487
7 Minutes Kit      https://jvz8.com/c/202927/374505/
9 figure Success        https://jvz8.com/c/202927/384653/
Ad Raven      https://jvz4.com/c/202927/382796/
Ada leadz     https://jvz8.com/c/202927/376381
ADA Web      https://jvz3.com/c/202927/383751/
AdRaven       https://jvz3.com/c/202927/382851/
Adsense Machine      https://jvz2.com/c/202927/290487
Adtivate Agency      https://jvz3.com/c/202927/383706/
AdvertSuite     https://jvz1.com/c/202927/335011/
AdzHero     https://jvz2.com/c/202927/366972/
AffiliateMatic     https://jvz3.com/c/202927/381148/
Agency Client Finder    https://jvz3.com/c/202927/384619/
Agencyscale      https://jvz1.com/c/202927/383113/
AgencyScale      https://jvz4.com/c/202927/383111/
AIWA Commercial     https://jvz2.com/c/202927/365061
ALL-in-One HD Stock    https://jvz4.com/c/202927/381560
Animaxime    https://jvz2.com/c/202927/383307/
Appimize      https://jvz8.com/c/202927/370227
Appoint B Agency     https://jvz1.com/c/202927/384630/
Appointomatic      https://jvz6.com/c/202927/374258
Appowls    https://jvz4.com/c/202927/381231/
Art Of Living    https://jvz4.com/c/202927/382425/
Audiencetoolkit     https://jvz6.com/c/202927/302715
Audika    https://jvz1.com/c/202927/383635/
Aweber Crash Course     https://jvz6.com/c/202927/383057/
Backlinkindexer    https://jvz6.com/c/202927/88118
BettingMaster      https://jvz2.com/c/202927/387079/
BevTraders    http://www.bevtraders.com/?ref=arminham
Big Audio Club     https://jvz6.com/c/202927/380087/
BigAudio Club    https://jvz2.com/c/202927/380877/
Boost Optimism   https://jvz2.com/c/202927/380692/
BrandElevate   https://jvz4.com/c/202927/381807/
BrandElevate   https://jvzoo.com/c/202927/381812
Bybit     https://www.bybit.com/en-US/invite?ref=ALEXP
CanvaKitz    https://jvz4.com/c/202927/379051/
ChatterPal    https://jvz8.com/c/202927/324615
Clientfinda   https://jvz8.com/c/202927/370806
Clipsreel   https://jvz3.com/c/202927/372682
Commission smasher   https://jvz3.com/c/202927/376879
Content Gorilla   https://jvz2.com/c/202927/330783
Content Tool Kit   https://jvz3.com/c/202927/329145/
CourseAlly eLearning   https://jvz4.com/c/202927/384759/
CourseReel   https://jvz2.com/c/202927/355249
Courserious   https://jvz8.com/c/202927/360397/
Coursova   https://jvz1.com/c/202927/376527
Creaitecontent  https://jvz1.com/c/202927/376986
Credit Repair   https://jvz8.com/c/202927/377815/
Cryptokit    https://jvz8.com/c/202927/383809/
CryptoRocket    https://jvz6.com/c/202927/378113/
CryptoUnderworld     https://jvz8.com/c/202927/374345/
Dealcheck     https://dealcheck.io?fp_ref=armin16
DesignaSuite      https://jvz2.com/c/202927/297271
DesignBeast    https://jvz6.com/c/202927/371547
DevelopSelfEmpowerment     https://jvz6.com/c/202927/383094/
DFYContentClub     https://jvz6.com/c/202927/381337/
DFYSuite   https://jvz3.com/c/202927/381194/
Diabetes Guide    https://jvz2.com/c/202927/358870/
Diddly Pay’s    https://jvz2.com/c/202927/315596
Diet fitness diabetes   https://jvz1.com/c/202927/286851
Domainname    https://jvz6.com/c/202927/377005
Dominate Email   https://jvz4.com/c/202927/386980/
Dropshiply   https://jvz3.com/c/202927/383483/
DUX Forex Signals   https://jvz3.com/c/202927/128215/
EBook Agency    https://jvz2.com/c/202927/384573/
Ejaculation Total   https://jvz2.com/c/202927/75989/
Email Monetizer    https://jvz2.com/c/202927/386337/
EngagerMate  https://jvz8.com/c/202927/328172
EngageYard   https://jvz2.com/c/202927/383051/
Explaindio    https://jvz1.com/c/202927/123757/
Extreme Adz   https://jvz8.com/c/202927/379244/
Extreme Coupon  https://jvz1.com/c/202927/216101/
EZ Local Appointment  https://jvz2.com/c/202927/385180/
Ezy  https://jvz1.com/c/202927/381935/
Ezy MultiStores  https://jvzoo.com/c/202927/381935
Facebook Cash Machine   https://jvz4.com/c/202927/382333/
Facedrip  https://jvz1.com/c/202927/376325/
FaceSwap   https://jvz4.com/c/202927/381768/
Fade To Black   https://jvz2.com/c/202927/344541
Fanpage  https://jvz4.com/c/202927/144349
Fitness Nutrition   https://jvz4.com/c/202927/353334/
Followup Builder   https://jvz3.com/c/202927/386313/
Forex Atlatian   https://jvz8.com/c/202927/25069/
Forex Blizz   https://jvz8.com/c/202927/144577/
Forex Blue Stark  https://jvz3.com/c/202927/47481/
Forex expert   https://jvz1.com/c/202927/376877
Forex Hybrid Scalper    https://jvz6.com/c/202927/95037/
Forex Joustar   https://jvz6.com/c/202927/381617/
Forex Mastery   https://jvz2.com/c/202927/144621/
Forex Scouts   https://jvz6.com/c/202927/132677/
forrk  https://jvz1.com/c/202927/373449
FusionMT4    https://jvz2.com/c/202927/372523/
FX Goldminer  https://jvz1.com/c/202927/381439/
Galactic  https://jvz1.com/c/202927/188236/
Gaming job   https://jvz2.com/c/202927/184902  s
Genesis Mining   https://www.genesis-mining.com/a/2535466
Gluten free   https://jvz4.com/c/202927/296191
GMB Magic  https://jvz2.com/c/202927/377194
Graphic Alta  https://jvz2.com/c/202927/324492/
Heal Your Emptiness   https://jvz6.com/c/202927/384848/
High Converting Emails  https://jvz3.com/c/202927/386305/
Holistic Self-Care   https://jvz6.com/c/202927/387524/
HostLegends    https://jvz4.com/c/202927/384755/
Hostley Domain Creator   https://jvz1.com/c/202927/379223/
Human Synthesys Studio  https://jvz8.com/c/202927/367353/
ImageX   https://jvz6.com/c/202927/363237/
IMSyndicator  https://jvz1.com/c/202927/370769
Inboxr   https://jvz2.com/c/202927/312692
Insta Keyword    https://jvz6.com/c/202927/351606/
Instant Website   https://jvz2.com/c/202927/377557
InstantWebsiteBundle          https://jvz6.com/c/202927/377557
iTraffic X  https://jvz2.com/c/202927/320466
keysearch  https://jvz3.com/c/202927/194909
KlickCourse   https://jvz3.com/c/202927/385006/
Klippyo Kreators  https://jvz8.com/c/202927/327447
KoinCart   https://jvz2.com/c/202927/383555/
Leadvalet   https://jvz3.com/c/202927/385580/
Levidio Royal Podcasting   https://jvz6.com/c/202927/384025/
Linkable DFY   https://jvz6.com/c/202927/385873/
Linkomatic  https://jvz2.com/c/202927/380937/
LiteTrading   https://www.litefinance.com/?uid=929237543
Live Your Truth  https://jvz6.com/c/202927/379020
Living An Intentional Life    https://jvzoo.com/c/202927/382455
Living an International Life    https://jvz8.com/c/202927/382455/
Local Leader   https://jvz4.com/c/202927/383751/
Local Sites   https://jvz4.com/c/202927/380543/
LocalAgencyBox  https://jvz2.com/c/202927/359468
LocalCentric   https://jvz2.com/c/202927/379339/
LocalioAI    https://jvz6.com/c/202927/378310/
MarketAll      https://jvz2.com/c/202927/386971/
Marketingblocks     https://jvz6.com/c/202927/374934
MarketPresso   https://jvz2.com/c/202927/369837
Mat1 Simple Funnel   https://jvz2.com/c/202927/380197/
Maxslides  https://jvz8.com/c/202927/376842
Mech Forex Robot   https://jvz6.com/c/202927/383447/
MediaCloudPro   https://jvz2.com/c/202927/343635
Megasuite   https://jvz3.com/c/202927/383953/
Mobi First   https://jvz2.com/c/202927/353694/
Motion Kingdom Studio  https://jvz4.com/c/202927/383177/
Movid Animation  https://jvz6.com/c/202927/380385/
MT4Code System   https://jvz2.com/c/202927/376925
My Passive Income   https://jvz1.com/c/202927/384099/
MyMailIt   https://jvz3.com/c/202927/292919
MyTrafficJacker   https://jvz2.com/c/202927/353558
Next Drive  https://jvz4.com/c/202927/371095/
NichBox  https://jvz2.com/c/202927/370705/
Organic Life Guide  https://jvz8.com/c/202927/366872/
Pcommerce   https://jvz6.com/c/202927/372265/
Phemex  https://phemex.com/register-vt1?referralCode=D8HUS2
Photokit  https://jvz4.com/c/202927/373207/
PicsAds   https://jvz2.com/c/202927/385468/
PigMoneyMethod   https://jvz2.com/c/202927/377665/
PipStock   http://pipstockexchange.com/register?ref=204
Pitchdeck   https://jvz3.com/c/202927/347847/
Pixal  https://jvz2.com/c/202927/378775/
PixaStudio    https://jvz1.com/c/202927/373089/
Pixivid   https://jvz6.com/c/202927/385213/
PlanB Muscle Growth   https://jvz1.com/c/202927/36517/
PlayerNeos   https://jvz2.com/c/202927/376962
Podcast Advantage   https://jvz8.com/c/202927/379995/
Podcast Masterclass  https://jvz3.com/c/202927/379998/
PodKastr    https://jvz1.com/c/202927/369500/
Poplinks Funnel    https://jvz1.com/c/202927/368095/
Postradamus     https://jvz6.com/c/202927/108695
Power Reviews    https://jvz8.com/c/202927/384625/
Powrsuite   https://jvz1.com/c/202927/376361
PR Rage  https://jvz4.com/c/202927/343405
prime stocks   https://jvz8.com/c/202927/369164
Profile mate    https://jvz4.com/c/202927/358049
Promovidz   https://jvz8.com/c/202927/375692/
Push Button Traffic   https://jvz2.com/c/202927/301402
QR Verse   https://jvz3.com/c/202927/383865/
Quintex Capital     https://quintexcapital.com/?ref=arminham
Quit Smoking    https://jvz3.com/c/202927/359081/
QuizMatic   https://jvz6.com/c/202927/387116/
Reputor   https://jvz8.com/c/202927/380159/
ReVideo  https://jvzoo.com/c/202927/381761
ReviewReel   https://jvz6.com/c/202927/382663/
Rewriter   https://jvz4.com/c/202927/353373/
RSI SEO   https://jvz6.com/c/202927/384381/
Scriptdio   https://jvz4.com/c/202927/385387/
Seniors Income    https://jvz2.com/c/202927/383888/
Senuke  https://jvz6.com/c/202927/279944
ShopABot   https://jvz2.com/c/202927/291955
ShopFunnels   https://jvz3.com/c/202927/384069/
SocialAgency360   https://jvz1.com/c/202927/385357/
SociCake  https://jvz2.com/c/202927/321987
Socifeed   https://jvz6.com/c/202927/375706
SociJam  https://jvz2.com/c/202927/309649
Soronity  https://jvz6.com/c/202927/368736
SqribbleEbook   https://jvz6.com/c/202927/283867
Stackable Picture   https://jvz1.com/c/202927/385046/
Steven Alvey’s   https://jvz2.com/c/202927/351754
Stoodaio   https://jvz1.com/c/202927/372094
Storymate    https://jvz3.com/c/202927/320972
StreamPilot   https://jvz2.com/c/202927/385431/
Studioninja   https://jvz1.com/c/202927/374965
Sunday Freebie  https://jvz1.com/c/202927/267113/
Super backdrop   https://jvz8.com/c/202927/376524
Survai    https://jvz8.com/c/202927/380933/
Syndranker    https://jvz3.com/c/202927/378143/
Talkingfaces   https://jvz3.com/c/202927/375550
The Internet Marketing   https://jvz2.com/c/202927/289944
Tonai Voice Content   https://jvz8.com/c/202927/383119/
Toon Video Maker    https://jvz2.com/c/202927/357201
TrafficForU   https://jvz3.com/c/202927/381950/
Trendio  https://jvz3.com/c/202927/381003/
TubePal   https://jvz6.com/c/202927/379863/
Tubeserp   https://jvz3.com/c/202927/370472
TubeTargeter  https://jvz6.com/c/202927/377211
TuneMingo    https://jvz3.com/c/202927/386556/
TV Boss Fire  https://jvz6.com/c/202927/379480/
Ultrafunnels A.I   https://jvz2.com/c/202927/381129/
VIADZ Ad Template  https://jvz4.com/c/202927/379307/
Vidcentric   https://jvz4.com/c/202927/376095
Viddeyo    https://jvz6.com/c/202927/382326/
Videevolve   https://jvz4.com/c/202927/381011/
Video Campaignor      https://jvz4.com/c/202927/387058/
Video Games   https://jvz3.com/c/202927/184902/
VideoEnginePro     https://jvz2.com/c/202927/372916
VideoGameSuite    https://jvz3.com/c/202927/366537/
VideoRobot Enterprise   https://jvz8.com/c/202927/291061
VidKreate   https://jvz6.com/c/202927/386029/
VidMingo   https://jvz6.com/c/202927/378359/
VidRaffle   https://jvz2.com/c/202927/386840/
VidSnatcher    https://jvz3.com/c/202927/342585
VidVoicer    https://jvz1.com/c/202927/379983/
Vidzura   https://jvz4.com/c/202927/385754/
Viral dash   https://jvz6.com/c/202927/375959
Viral Quotes      https://jvz2.com/c/202927/386984/
VirtualReel   https://jvz8.com/c/202927/376849
Vocalic  https://jvz2.com/c/202927/383848/
VoiceBuddy    https://jvz1.com/c/202927/342854
WebCop  https://jvz4.com/c/202927/378683/
Webinarkit   https://jvz3.com/c/202927/383937/
Webprimo   https://jvz1.com/c/202927/379455/
WordPress Mastery   https://jvz1.com/c/202927/386249/
WowBackgraounds   https://jvz2.com/c/202927/381556/
WP GDPR    https://jvz8.com/c/202927/299907
WP Simulator    https://jvz3.com/c/202927/46987/
Writer Arc   https://jvz1.com/c/202927/386602/
writing job   https://jvz8.com/c/202927/213027
XBrain Forex   https://jvz3.com/c/202927/372305/
XFUNNELS   https://jvz2.com/c/202927/310335
Xinemax  https://jvz1.com/c/202927/381749/
YoDrive   https://jvz2.com/c/202927/384700/
YoSeller   https://jvz4.com/c/202927/387544/
Your 3DPal   https://jvz2.com/c/202927/381685/
YTSuite   https://jvzoo.com/c/202927/381179
Zappable    https://jvz1.com/c/202927/367328/

Amazon To Buy Plug Power’s ‘Green’ Hydrogen In Deal With $2.1 Billion Stock Option

An electric warehouse forklift uses Plug Power's fuel cell system. Plug Power

Plug Power, which supplies fuel cells for electric forklifts used by Amazon and other companies, said the retail giant plans to buy thousands of tons of carbon-free “green” hydrogen from it per year in a deal that also includes an option to acquire a stake in the company worth up to $2.1 billion.

Under the agreement Plug will begin providing Amazon with 10,950 tons of liquified hydrogen per year that will be used to fuel transportation and building operations, starting in 2025. It’s the biggest such deal to date for the Latham, New York-based company, which expects to hit an annual revenue target of $3 billion by 2025 as a result.

“It’s a huge deal … it’s a huge deal for the (hydrogen) industry,” Andy Marsh, Plug Power’s CEO, tells Forbes. Along with fuel for forklifts, Amazon may also use hydrogen to power a range of vehicles used in delivery operations, including long-haul trucks, he said. “It’s the first, much larger-scale hydrogen ecosystem for Amazon where they’re really thinking about all the applications they can use hydrogen in.”

Hydrogen is expected to become a major source of electric power, along with batteries, for both vehicle propulsion, as well as an option for stationary power generation and storage. While most industrial hydrogen that’s used for oil refining, food processing and the chemical industry is currently made by extracting the element from natural gas, that method emits carbon dioxide.

Companies including Plug, Cummins, Nikola, Nel Hydrogen and many others are shifting to a new technique using electrolyzers that can make a “green” form of the fuel from electricity–ideally from renewable sources–and water that has no climate-harming carbon emissions.

Hydrogen also gets a boost from the new Inflation Reduction Act signed into law this month by President Joe Biden, which includes a production tax credit for green hydrogen worth $3 per kilogram of carbon-free fuel.

Plug, which will benefit from that credit, has sold Amazon fuel cells for its warehouse forklifts since 2016, and estimates it’s provided more than 15,000 units to date. The company aims to expand its hydrogen fuel supply business and is adding production capacity to do that. Plug has said it will be able to make 500 tons of green hydrogen per day at facilities in North America by 2025, up from a goal of 70 tons per day by the end of this year.

By 2028, it hopes to produce 1,000 tons of hydrogen per day. Amazon said the deal is part of efforts to achieve net-zero carbon emissions across all its operations by 2040. It believes “scaling the supply and demand for green hydrogen, such as through this agreement with Plug Power, will play a key role in helping us achieve our goals,” Kara Hurst, Amazon’s vice president of sustainability at Amazon, said in a statement.

As part of the deal, Plug granted Amazon a warrant to acquire up to 16 million shares, with an exercise price of $22.98 for the first 9 million. It vests in full after Amazon spends $2.1 billion on Plug products over the seven-year term of the deal.Shares of Plug Power rose 9% to close at $30 in Nasdaq trading on Thursday.

I track technology-driven changes that reshape how we get around from Los Angeles, America’s sunny capital of congestion.

Source: Amazon To Buy Plug Power’s ‘Green’ Hydrogen In Deal With $2.1 Billion Stock Option

Related News:

01:06 Fri, 26 Aug
00:36 Fri, 26 Aug
23:24 Thu, 25 Aug
In the last month
19:15 Mon, 22 Aug
17:28 Tue, 16 Aug
03:21 Mon, 15 Aug
12:08 Sat, 13 Aug
21:35 Fri, 12 Aug
13:57 Tue, 09 Aug
20:25 Wed, 03 Aug
17:17 Tue, 02 Aug
16:02 Mon, 01 Aug
13:58 Mon, 01 Aug

More Remote Working Apps:

https://givvy-numbers.app.link/qNDZMGGbhsb  Givvy Mobile Lottery

https://quintexcapital.com/?ref=arminham     Quintex Capital

https://www.genesis-mining.com/a/2535466   Genesis Mining

https://www.bybit.com/en-US/invite?ref=ALEXP  Bybit Crypto Trade

 http://www.bevtraders.com/?ref=arminham   BevTraders

https://www.litefinance.com/?uid=929237543  LiteTrading

https://cashbox.money/r/6ded936cbc264c7e9add5dd5565bb31a   Cash Box Money

https://alpariforex.org/fa/registration/?cpa_partner_id=13687690   Alpari Forex Trading

https://dealcheck.io?fp_ref=armin16   Dealcheck Real Estate Evaluator

https://jvz8.com/c/202927/369164  prime stocks

 https://jvz1.com/c/202927/373449  forrk   

https://jvz3.com/c/202927/194909  keysearch  

 https://jvz4.com/c/202927/296191  gluten free   

https://jvz1.com/c/202927/286851  diet fitness diabetes  

https://jvz8.com/c/202927/213027  writing job  

 https://jvz6.com/c/202927/108695  postradamus

https://jvz1.com/c/202927/372094  stoodaio

 https://jvz4.com/c/202927/358049  profile mate  

 https://jvz6.com/c/202927/279944  senuke  

 https://jvz8.com/c/202927/54245   asin   

https://jvz8.com/c/202927/370227  appimize

 https://jvz8.com/c/202927/376524  super backdrop

 https://jvz6.com/c/202927/302715  audiencetoolkit

 https://jvz1.com/c/202927/375487  4brandcommercial

https://jvz2.com/c/202927/375358  talkingfaces

 https://jvz6.com/c/202927/375706  socifeed

 https://jvz2.com/c/202927/184902  gaming jobs

 https://jvz6.com/c/202927/88118   backlinkindexer

 https://jvz1.com/c/202927/376361  powrsuite  

https://jvz3.com/c/202927/370472  tubeserp  

https://jvz4.com/c/202927/343405  PR Rage  

https://jvz6.com/c/202927/371547  design beast  

https://jvz3.com/c/202927/376879  commission smasher

 https://jvz2.com/c/202927/376925  MT4Code System

https://jvz6.com/c/202927/375959  viral dash

https://jvz1.com/c/202927/376527  coursova

 https://jvz4.com/c/202927/144349  fanpage

https://jvz1.com/c/202927/376877  forex expert  

https://jvz6.com/c/202927/374258  appointomatic

https://jvz2.com/c/202927/377003  woocommerce

https://jvz6.com/c/202927/377005  domainname

 https://jvz8.com/c/202927/376842  maxslides

https://jvz8.com/c/202927/376381  ada leadz

https://jvz2.com/c/202927/333637  eyeslick

https://jvz1.com/c/202927/376986  creaitecontentcreator

https://jvz4.com/c/202927/376095  vidcentric

https://jvz1.com/c/202927/374965  studioninja

https://jvz6.com/c/202927/374934  marketingblocks

https://jvz3.com/c/202927/372682  clipsreel  

https://jvz2.com/c/202927/372916  VideoEnginePro

https://jvz1.com/c/202927/144577  BarclaysForexExpert

https://jvz8.com/c/202927/370806  Clientfinda

https://jvz3.com/c/202927/375550  Talkingfaces

https://jvz1.com/c/202927/370769  IMSyndicator

https://jvz6.com/c/202927/283867  SqribbleEbook

https://jvz8.com/c/202927/376524  superbackdrop

https://jvz8.com/c/202927/376849  VirtualReel

https://jvz2.com/c/202927/369837  MarketPresso

https://jvz1.com/c/202927/342854  voiceBuddy

https://jvz6.com/c/202927/377211  tubeTargeter

https://jvz6.com/c/202927/377557  InstantWebsiteBundle

https://jvz6.com/c/202927/368736  soronity

https://jvz2.com/c/202927/337292  DFY Suite 3.0 Agency+ information

https://jvz8.com/c/202927/291061  VideoRobot Enterprise

https://jvz8.com/c/202927/327447  Klippyo Kreators

https://jvz8.com/c/202927/324615  ChatterPal Commercial

https://jvz8.com/c/202927/299907  WP GDPR Fix Elite Unltd Sites

https://jvz8.com/c/202927/328172  EngagerMate

https://jvz3.com/c/202927/342585  VidSnatcher Commercial

https://jvz3.com/c/202927/292919  myMailIt

https://jvz3.com/c/202927/320972  Storymate Luxury Edition

https://jvz2.com/c/202927/320466  iTraffic X – Platinum Edition

https://jvz2.com/c/202927/330783  Content Gorilla One-time

https://jvz2.com/c/202927/301402  Push Button Traffic 3.0 – Brand New

https://jvz2.com/c/202927/321987  SociCake Commercial

https://jvz2.com/c/202927/289944  The Internet Marketing

 https://jvz2.com/c/202927/297271  Designa Suite License

https://jvz2.com/c/202927/310335  XFUNNELS FE Commercial 

https://jvz2.com/c/202927/291955  ShopABot

https://jvz2.com/c/202927/312692  Inboxr

https://jvz2.com/c/202927/343635  MediaCloudPro 2.0 – Agency

 https://jvz2.com/c/202927/353558  MyTrafficJacker 2.0 Pro+

https://jvz2.com/c/202927/365061  AIWA Commercial

https://jvz2.com/c/202927/357201  Toon Video Maker Premium

https://jvz2.com/c/202927/351754  Steven Alvey’s Signature Series

https://jvz2.com/c/202927/344541  Fade To Black

https://jvz2.com/c/202927/290487  Adsense Machine

https://jvz2.com/c/202927/315596  Diddly Pay’s DLCM DFY Club

https://jvz2.com/c/202927/355249  CourseReel Professional

https://jvz2.com/c/202927/309649  SociJam System

https://jvz2.com/c/202927/263380  360Apps Certification

 https://jvz2.com/c/202927/359468  LocalAgencyBox

https://jvz2.com/c/202927/377557  Instant Website Bundle                                        

https://jvz2.com/c/202927/377194  GMB Magic Content

https://jvz2.com/c/202927/376962  PlayerNeos VR

https://jvz8.com/c/202927/381812/  BrandElevate Bundle information

https://jvz4.com/c/202927/381807/ BrandElevate Ultimate

https://jvz2.com/c/202927/381556/ WowBackgraounds Plus

https://jvz4.com/c/202927/381689/  Your3DPal Ultimate

https://jvz2.com/c/202927/380877/  BigAudio Club Fast Pass

https://jvz3.com/c/202927/379998/ Podcast Masterclass

https://jvz3.com/c/202927/366537/  VideoGameSuite Exclusive

https://jvz8.com/c/202927/381148/ AffiliateMatic

https://jvzoo.com/c/202927/381179  YTSuite Advanced

https://jvz1.com/c/202927/381749/  Xinemax 2.0 Commercial

https://jvzoo.com/c/202927/382455  Living An Intentional Life

https://jvzoo.com/c/202927/381812  BrandElevate Bundle

https://jvzoo.com/c/202927/381935 Ezy MultiStores

https://jvz2.com/c/202927/381194/  DFY Suite 4.0 Agency

https://jvzoo.com/c/202927/381761  ReVideo

https://jvz4.com/c/202927/381976/  AppOwls Bundle

https://jvz8.com/c/202927/381950/  TrafficForU

https://jvz3.com/c/202927/381615/  WOW Backgrounds 2.0

https://jvz4.com/c/202927/381560   ALL-in-One HD Stock Bundle

https://jvz6.com/c/202927/382326/   Viddeyo Bundle

https://jvz8.com/c/202927/381617/  The Forex Joustar

https://jvz3.com/c/202927/383751/ ADA Web Accessibility Compliance 

https://jvz3.com/c/202927/383942/  10 Bold Actions In Positive Life & Work

https://jvz3.com/c/202927/383706/  Adtivate Agency

https://jvz1.com/c/202927/384099/   My Passive Income Blueprints

https://jvz3.com/c/202927/329145/  Content Tool Kit

https://jvz6.com/c/202927/382663/    ReviewReel

https://jvz3.com/c/202927/383865/     QR Verse Bundle

https://jvz4.com/c/202927/379307/    VIADZ Ad Template

https://jvz2.com/c/202927/383051/    EngageYard Ad Creator

https://jvz4.com/c/202927/381011/   Videevolve

https://jvz4.com/c/202927/383751/  Local Leader Bundle

https://jvz8.com/c/202927/383119/   Tonai Voice Content

https://jvz2.com/c/202927/383848/   Vocalic Commercial

https://jvz3.com/c/202927/383483/  Dropshiply Store Creator

https://jvz6.com/c/202927/384025/  Levidio Royal Podcasting

https://jvz6.com/c/202927/383094/  Develop Self Empowerment

https://jvz1.com/c/202927/379223/   Hostley Domain Creator

https://jvz6.com/c/202927/383447/   Mech Forex Robot

https://jvz4.com/c/202927/383177/   Motion Kingdom Studio

https://jvz8.com/c/202927/144577/   Forex Blizz Trading

https://jvz3.com/c/202927/382851/  AdRaven

https://jvz2.com/c/202927/383307/   Animaxime V2

https://jvz8.com/c/202927/375692/  Promovidz Promotion Videos

https://jvz3.com/c/202927/381148/  AffiliateMatic

https://jvz4.com/c/202927/379051/  CanvaKitz Business Templates

https://jvz1.com/c/202927/383113/  Agencyscale Business Agency

https://jvz3.com/c/202927/347847/  Pitchdeck Professional Presentations

https://jvz2.com/c/202927/381179/   YTSuite YouTube Ads Campaigns

https://jvz8.com/c/202927/382455/     Living an International Life

https://jvz1.com/c/202927/188236/    Galactic Dimension backgrounds

https://jvz6.com/c/202927/381749/    Xinemax Hollywood Creator

https://jvz3.com/c/202927/381194/   DFY Suite 4.0 Agency

https://jvz4.com/c/202927/381231/    Appowls Mobile Apps

https://jvz1.com/c/202927/381935/   Ezy Multi Stores

https://jvz3.com/c/202927/381950/  TrafficForU

https://jvz2.com/c/202927/381556/  WOW Backgrounds

https://jvz2.com/c/202927/381685/   Your 3DPal

https://jvz6.com/c/202927/381617/   Forex Joustar

https://jvz2.com/c/202927/381129/   Ultrafunnels A.I

https://jvz3.com/c/202927/128215/   DUX Forex Signals

https://jvz3.com/c/202927/381003/   Trendio Keyword Content

https://jvz1.com/c/202927/381439/  FX Goldminer

https://jvz2.com/c/202927/380937/  Linkomatic

https://jvz2.com/c/202927/378775/  Pixal 2.022

https://jvz1.com/c/202927/379983/   VidVoicer

https://jvz6.com/c/202927/380087/   Big Audio Club

https://jvz1.com/c/202927/379995/  Podcast Advantage

https://jvz8.com/c/202927/380159/  Reputor

https://jvz6.com/c/202927/379863/  TubePal

https://jvz4.com/c/202927/380543/  Local Sites

https://jvz1.com/c/202927/369500/   PodKastr Commercial

https://jvz6.com/c/202927/351606/ Insta Keyword

https://jvz1.com/c/202927/376325/   Facedrip

https://jvz8.com/c/202927/374505/  7 Minutes Kit

https://jvz6.com/c/202927/383057/  Aweber Crash Course

https://jvz3.com/c/202927/46987/   WP Simulator

https://jvz8.com/c/202927/379995/  Podcast Advantage

https://jvz2.com/c/202927/380692/  Boost Optimism

https://jvz1.com/c/202927/36517/   PlanB Muscle Growth

https://jvz6.com/c/202927/379480/  TV Boss Fire

https://jvz1.com/c/202927/379455/  Webprimo Website Builder

https://jvz2.com/c/202927/379339/  LocalCentric

https://jvz4.com/c/202927/378683/  WebCop

https://jvz3.com/c/202927/384619/  Agency Client Finder

https://jvz8.com/c/202927/384625/  Power Reviews

https://jvz8.com/c/202927/380933/   Survai

https://jvz2.com/c/202927/378775/  Pixal

https://jvz3.com/c/202927/383937/  Webinarkit

https://jvz2.com/c/202927/384700/  YoDrive

https://jvz4.com/c/202927/353373/  Rewriter

https://jvz1.com/c/202927/384630/  Appoint B Agency

https://jvz1.com/c/202927/267113/   Sunday Freebie

https://jvz2.com/c/202927/384573/  EBook Agency

https://jvz2.com/c/202927/75989/  Ejaculation Total

https://jvz3.com/c/202927/359081/  Quit Smoking

https://jvz2.com/c/202927/353694/  Mobi First

https://jvz3.com/c/202927/378143/   Syndranker

https://jvz6.com/c/202927/378359/    VidMingo

https://jvz6.com/c/202927/384848/     Heal Your Emptiness

https://jvz6.com/c/202927/384381/     RSI SEO

https://jvz4.com/c/202927/382333/   Facebook Cash Machin

https://jvz3.com/c/202927/184902/   Video Games

https://jvz2.com/c/202927/383555/  KoinCart

https://jvz2.com/c/202927/358870/  Diabetes Guide

https://jvz4.com/c/202927/353334/  Fitness Nutrition Guide

https://jvz8.com/c/202927/366872/  Organic Life Guide

https://jvz8.com/c/202927/367353/   Human Synthesys Studio

https://jvz8.com/c/202927/384653/   9 figure Success

https://jvz8.com/c/202927/383809/   Crypto Kit

https://jvz2.com/c/202927/366972/   AdzHero

https://jvz1.com/c/202927/385046/   Stackable Picture

https://jvz8.com/c/202927/25069/   Forex Atlatian

https://jvz6.com/c/202927/132677/  Forex Scouts

https://jvz6.com/c/202927/378113/   Crypto Rocket

https://jvz4.com/c/202927/377665/   PigMoney Method

https://jvz8.com/c/202927/374345/   Crypto Underworld

https://jvz3.com/c/202927/372305/  XBrain Forex

https://jvz6.com/c/202927/385213/  Pixivid

https://jvz2.com/c/202927/383888/   Seniors Income

https://jvz4.com/c/202927/381768/    FaceSwap

https://jvz4.com/c/202927/383111/   AgencyScale

https://jvz4.com/c/202927/382796/   Ad Raven

https://jvz2.com/c/202927/324492/   Graphic Alta

https://jvz4.com/c/202927/382425/  Art Of Living

https://jvz8.com/c/202927/377815/  Credit Repair

https://jvz6.com/c/202927/381337/  DFY Content Club

https://jvz6.com/c/202927/381689/  3D Pal Toons

https://jvz6.com/c/202927/380385/  Movid Animation

https://jvz8.com/c/202927/379244/  Extreme Adz

https://jvz6.com/c/202927/379020  Live Your Truth

https://jvz3.com/c/202927/47481/  Forex Blue Stark

https://jvz2.com/c/202927/144621/  Forex Mastery

https://jvz2.com/c/202927/144621/  Forex Mastery

https://jvz6.com/c/202927/95037/  Forex Hybrid Scalper

https://jvz4.com/c/202927/384759/  CourseAlly eLearning

https://jvz2.com/c/202927/385180/   EZ Local Appointment

https://jvz2.com/c/202927/380197/  Mat1 Simple Funnel

https://jvz4.com/c/202927/373207/  Photokit

https://jvz4.com/c/202927/384755/   HostLegends

https://jvz6.com/c/202927/377907/   AIWA22

https://jvz6.com/c/202927/363237/   ImageX

https://jvz1.com/c/202927/385357/     SocialAgency360

https://jvz6.com/c/202927/355256/    CourseReel

https://jvz2.com/c/202927/370705/    NichBox

https://jvz1.com/c/202927/386249/  WordPress Mastery

https://jvz2.com/c/202927/385468/  PicsAds

https://jvz4.com/c/202927/371095/   Next Drive

https://jvz6.com/c/202927/385873/     Linkable DFY

https://jvz3.com/c/202927/385580/    Leadvalet

https://jvz4.com/c/202927/385754/    Vidzura

https://jvz1.com/c/202927/216101/   Extreme Coupon

https://jvz3.com/c/202927/386305/  High Converting Emails

https://jvz2.com/c/202927/386337/  Email Monetizer

https://jvz2.com/c/202927/385431/   StreamPilot

https://jvz2.com/c/202927/377665/  PigMoneyMethod

https://jvz2.com/c/202927/372523/  FusionMT4

 

Accelerate Customer Success And Brand Loyalty With Data

 

Recently, financial services and telecommunication providers have experienced significant challenges. They encountered digitally savvy competitors, increased expectations for online customer service (pre-and post-pandemic), and higher case volumes of agitated customers. Meanwhile, remote work affected the productivity of service staff, daily operations, and more. But they aren’t the only service-driven industries reacting to disruption and increasing consumer expectations.

Quality of service can mean the difference between keeping or losing customers, so organizations need to examine how, where, and when they engage with them. A single customer view looking at experiences across service, marketing, and commerce is essential. Unfortunately, many businesses struggle with disparate data and disconnected applications that obfuscate that view. That means service fulfillment and relevant technologies must step up to help organizations deliver more consistent, seamless, swift, and personalized experiences for customers who agree “good enough” service won’t suffice.

Transforming your service strategy and operations with data leads to better business results. A data-driven service approach is making a positive difference in the financial services and telecommunications industries and can also help your business achieve these benefits:

1. Enhanced, personalized customer experiences across all channels

2. More productive, empowered service agents influencing success

3. Increased efficiency, prioritization, and automation throughout service operations

4. Reduced IT complexity and costs leading to higher margins

The Risks Of Poor Customer Experience

If customers experience less-than-stellar service, there’s a greater risk of switching to competitors. In fact, 80% of consumers will switch after just one poor experience1—driving businesses to compete on more than price and choice. There are other serious downstream effects: increased customer churn, diminished reputation and trust, stalled growth, and attrition of employees, agents, or leadership.

Business circumstances can change instantly. Customer interactions can portend issues with serious implications (i.e., costly compliance or regulatory fines or sharp declines in satisfaction scores). Each problem puts a company at greater risk for stolen market share you can’t afford to lose.

With a commitment to data-driven and digitally driven service operations—from the contact center to the field—you are better positioned with customers and can reduce or eliminate most risks. In digital environments, engagement barriers are often reduced or eliminated allowing customers to gain more service access, and brands to gain increased opportunities for better customer service delivery.

How To Unlock Data And Transform Customer Service End-To-End

Transitioning to data-driven service starts with leaders’ commitment to building and maintaining a cohesive data strategy spanning people, processes, and technologies that support business resilience and future growth. The next step is unifying data sources with intuitive and flexible analytics to achieve a single source of truth.

When you infuse analytics across service operations (and the business), agents and leaders gain that invaluable, complete customer view to impact personal, swift, effective service, and transform the call center from a siloed operation to an agile changemaker that affects marketing, sales, product development, and more. Tangible results include:

For financial services…

· Up to 31% increase in customer satisfaction

· Up to 29% increase in agent and user productivity

· Up to 27% reduction in customer retention

For telecommunications…

· 37% faster time to resolution

· 55% decrease in cost to serve

· 53% increase in average revenue per user (ARPU)

Let’s examine the four benefits of data-driven service and relevant resources as you focus on protecting the bottom line.

1. Enhanced, personalized customer experiences across channels

 

Customers are precious business assets, so carefully nurturing and protecting each relationship is key. Regardless of how they engage, each expects a personal interaction resulting in swift resolution. Maybe there’s a service issue and they made several attempts to get help. Or maybe there’s an opportunity to upsell their existing products and services. Unfortunately, the siloed data systems sitting inside and outside of your organization’s customer relationship management (CRM) system make it more complicated to deliver best-in-class service.

Data, analytics, and AI are foundational to digital enterprises where functional insights drive positive business outcomes. According to McKinsey, many companies using data-driven practices report above-market growth of +15%2—especially in the B2B market, but the same practices apply to B2C enterprises.

Charles Schwab relies on data to answer financial planning questions, improve customer experiences, drive operational leverage, and more. Shifting from a static to dynamic customer view with Tableau helps their call centers, branches, and headquarters staff see data errors or inconsistencies and discover insights to make product adjustments so clients’ money goes further and their engagement stays positive.

“Now those receiving and handling the customer calls are making their own impact, helping maintain higher customer satisfaction levels. They’re transitioning into a role where they’re looking at the data behind customer engagement.” Senior Data Analyst, Charles Schwab

2. More productive, empowered service agents influencing success

When agents shift from system to system trying to access information and manually perform processes, customers feel and react to the effects of disengaged communication, fragmented experiences, and long wait times. They want meaningful interaction from service staff seeing a complete view of customer and business data to influence smarter responses and actions.

As noted in the “State of Service” report from Salesforce Research, 91% of customers say they’ll make another purchase if the service is good1. With intuitive analytics, your agents can access and catalog data, then analyze it for valuable and trusted insights, and also share it with others to act in customers’ best interests. Access to pre-built dashboards like Tableau’s Call Center Accelerator gives your service team deeper views of overall service levels and helps all business leaders analyze agent performance—good and bad. Feel confident knowing data is at their fingertips to make better, quicker decisions in all customer interactions.

workforce

Thousands of customers depend on internet, cable, and phone providers to deliver reliable service. When customers use these services, ample data is created and can be collected. Verizon analyzes it with Tableau to ensure customers are satisfied, problems get handled, and departments like marketing or call centers can see patterns and behaviors to improve service. A Center for Excellence is critical as they perform analyses, support data management, and deliver insights to stakeholders for improved decision-making.

“Insights from dashboards help us optimize call center operations to reduce multiple customer calls. Monitoring these timely dashboards shows us that as the resolution rate and satisfaction index of customers go up, volumes for calls and dispatches—key cost drivers—go down. Senior Manager of Data Analytics, Verizon

3. Increased efficiency and prioritization of more complex cases throughout service operations

Before 2020, contact centers could manage traditional customer demand and service spikes. But these spikes are usually short-lived and predictable versus the unforeseen changes and new expectations growing from digital engagement and the pandemic. With a smaller workforce also handling call center cases due to downsizing, data-driven technologies that support efficiency, prioritization, and automation are necessary to the experience equation—particularly for large, dispersed enterprises.

Today, interactive analytics with built-in AI help your staff confidently understand all customer data and service performance in their workflows, which helps them be more predictive and proactive when choosing how to act on behalf of customers. AI-powered analytics also fuel speed to insights for better contact routing, improved call center and field staff capacity, and automaton of more cumbersome, time-intensive processes.

For example, a single dashboard displaying call center KPIs in Tableau can help management see and know where to optimize operations—from streamlining or eliminating multisystem dependencies to automating low-value processes that hamper productivity and communication. This frees up service staff to help more customers and address more complex cases.

Inconsistent, fragmented data at Telstra made pipeline, revenue forecasting, and quicker delivery of new technologies to customers difficult. But the combination of Sales Cloud and CRM Analytics transformed how they deliver customers new solutions and measure business value. Sales Cloud provides a complete view of enterprise customers and enables sales to forecast and collaborate for more meaningful interactions. CRM Analytics also helps line of business managers and service staff stay focused on how to achieve their business KPIs.

4. Reduced IT complexity and costs leading to higher margins

By using a self-service solution like Tableau, gain highly configurable, manageable, and customizable analytics to increase performance clarity and create faster, more accurate business decisions or predictions. IT is no longer a bottleneck, and service operations staff, business analysts, and executives have a clear understanding with direct visibility of the customer journey and what factors extend or detract from success.

This can translate to better planning with staffing, forecasting, and seasonality to reduce service costs and maintain high-quality, year-round customer engagement.

Growing through mergers and acquisitions, strategic data became vital to business operations for JPMC. IT made data easily accessible for business teams through Tableau so domain experts could keep up with industry changes, regulations, and risks, and optimize for customer success. For example, marketing operations analyze the customer journey to inform promotional materials and products like the mobile application and branch managers examine retail data to implement better banking experiences.

“We put Tableau on our robust customer data sets…to quickly ask questions like ‘How many customers have a Freedom and a checking account, and use the mobile wallet.’ ” Director of Analytics, JPMorgan Chase

Embrace Data-First Service And Win With Customers

In the competitive, highly regulated environment facing financial services, telecommunications, and other industries, leading with data-first service creates a winning position. Grow and protect valued customer relationships with the help of a world-leading analytics solution like Tableau combined with Salesforce, the leading CRM, to connect with customers in more meaningful ways across every channel—every time.

 

Allison (Ally) Witherspoon Johnston, Senior Vice President, Product Marketing, Tableau. Allison leads the Tableau product marketing team and has worked at Salesforce

Source: Accelerate Customer Success And Brand Loyalty With Data

Related contents:

Computer Science now the fastest growing degree subject, new data reveals BCS – The Chartered Institute for IT (Press Release)

In the last 6 hours
In the last 8 hours
17:49
Earlier today
Yesterday
 
22:20 Wed, 17 Aug
20:12 Wed, 17 Aug
19:03 Wed, 17 Aug
12:47 Wed, 17 Aug
22:11 Tue, 16 Aug
18:47 Thu, 11 Aug
16:24 Tue, 09 Aug
12:16 Tue, 09 Aug
07:29 Tue, 09 Aug
11:28 Mon, 08 Aug
19:28 Sat, 06 Aug
22:48 Fri, 05 Aug
 
16:43 Fri, 05 Aug
16:21 Fri, 05 Aug
16:33 Thu, 04 Aug
17:02 Wed, 03 Aug
An open-source, datascience toolkit for energy GridDS Lawrence Livermore National Laboratory
21:49 Tue, 02 Aug
18:49 Tue, 02 Aug
19:34 Mon, 01 Aug
19:17 Mon, 01 Aug
18:19 Mon, 01 Aug
13:23 Mon, 01 Aug

Marketing Programs To Buy:

10 Bold Actions In Positive Life     https://jvz3.com/c/202927/383942/ 
3D Pal Toons     https://jvz6.com/c/202927/381689/  
4brandcommercial        https://jvz1.com/c/202927/375487 
7 Minutes Kit      https://jvz8.com/c/202927/374505/ 
9 figure Success        https://jvz8.com/c/202927/384653/   
Ad Raven      https://jvz4.com/c/202927/382796/   
Ada leadz     https://jvz8.com/c/202927/376381  
ADABundle   https://jvz3.com/c/202927/382790/ 
AdRaven       https://jvz3.com/c/202927/382851/  
Adsense Machine      https://jvz2.com/c/202927/290487
Adtivate Agency      https://jvz3.com/c/202927/383706/  
AdvertSuite     https://jvz1.com/c/202927/335011/
AdzHero     https://jvz2.com/c/202927/366972/   
AffiliateMatic     https://jvz3.com/c/202927/381148/
Agency Client Finder    https://jvz3.com/c/202927/384619/ 
Agencyscale      https://jvz1.com/c/202927/383113/  
AgencyScale      https://jvz4.com/c/202927/383111/   
AIWA Commercial     https://jvz2.com/c/202927/365061  
ALL-in-One HD Stock    https://jvz4.com/c/202927/381560   
Animaxime    https://jvz2.com/c/202927/383307/   
Appimize      https://jvz8.com/c/202927/370227 
Appoint B Agency     https://jvz1.com/c/202927/384630/  
Appointomatic      https://jvz6.com/c/202927/374258 
Appowls    https://jvz4.com/c/202927/381231/  
Art Of Living    https://jvz4.com/c/202927/382425/  
Audiencetoolkit     https://jvz6.com/c/202927/302715  
Aweber Crash Course     https://jvz6.com/c/202927/383057/  
Backlinkindexer    https://jvz6.com/c/202927/88118  
BettingMaster      https://jvz2.com/c/202927/387079/
BevTraders    http://www.bevtraders.com/?ref=arminham  
Big Audio Club     https://jvz6.com/c/202927/380087/  
BigAudio Club    https://jvz2.com/c/202927/380877/  
Boost Optimism   https://jvz2.com/c/202927/380692/  
BrandElevate   https://jvz4.com/c/202927/381807/  
Bybit     https://www.bybit.com/en-US/invite?ref=ALEXP  
CanvaKitz    https://jvz4.com/c/202927/379051/ 
ChatterPal    https://jvz8.com/c/202927/324615  
Clientfinda   https://jvz8.com/c/202927/370806  
Clipsreel   https://jvz3.com/c/202927/372682   
Commission smasher   https://jvz3.com/c/202927/376879
Content Gorilla   https://jvz2.com/c/202927/330783  
Content Tool Kit   https://jvz3.com/c/202927/329145/  
CourseAlly eLearning   https://jvz4.com/c/202927/384759/  
CourseReel   https://jvz2.com/c/202927/355249 
Courserious   https://jvz8.com/c/202927/360397/ 
Coursova   https://jvz1.com/c/202927/376527  
Creaitecontent  https://jvz1.com/c/202927/376986 
Credit Repair   https://jvz8.com/c/202927/377815/  
Cryptokit    https://jvz8.com/c/202927/383809/  
CryptoRocket    https://jvz6.com/c/202927/378113/  
CryptoUnderworld     https://jvz8.com/c/202927/374345/   
Dealcheck     https://dealcheck.io?fp_ref=armin16  
DesignaSuite      https://jvz2.com/c/202927/297271  
DesignBeast    https://jvz6.com/c/202927/371547    
DevelopSelfEmpowerment     https://jvz6.com/c/202927/383094/  
DFYContentClub     https://jvz6.com/c/202927/381337/ 
DFYSuite   https://jvz3.com/c/202927/381194/  
Diabetes Guide    https://jvz2.com/c/202927/358870/ 
Diddly Pay’s    https://jvz2.com/c/202927/315596 
Diet fitness diabetes   https://jvz1.com/c/202927/286851 
Domainname    https://jvz6.com/c/202927/377005  
Dominate Email   https://jvz4.com/c/202927/386980/
Dropshiply   https://jvz3.com/c/202927/383483/   
DUX Forex Signals   https://jvz3.com/c/202927/128215/   
EBook Agency    https://jvz2.com/c/202927/384573/  
Ejaculation Total   https://jvz2.com/c/202927/75989/  
Email Monetizer    https://jvz2.com/c/202927/386337/ 
EngagerMate  https://jvz8.com/c/202927/328172  
EngageYard   https://jvz2.com/c/202927/383051/    
Explaindio    https://jvz1.com/c/202927/123757/
Extreme Adz   https://jvz8.com/c/202927/379244/  
Extreme Coupon  https://jvz1.com/c/202927/216101/   
EZ Local Appointment  https://jvz2.com/c/202927/385180/   
Ezy  https://jvz1.com/c/202927/381935/   
Ezy MultiStores  https://jvzoo.com/c/202927/381935 
Facebook Cash Machine   https://jvz4.com/c/202927/382333/   
Facedrip  https://jvz1.com/c/202927/376325/   
FaceSwap   https://jvz4.com/c/202927/381768/    
Fade To Black   https://jvz2.com/c/202927/344541  
Fanpage  https://jvz4.com/c/202927/144349
Fitness Nutrition   https://jvz4.com/c/202927/353334/  
Followup Builder   https://jvz3.com/c/202927/386313/ 
Forex Atlatian   https://jvz8.com/c/202927/25069/   
Forex Blizz   https://jvz8.com/c/202927/144577/    
Forex Blue Stark  https://jvz3.com/c/202927/47481/  
Forex expert   https://jvz1.com/c/202927/376877 
Forex Hybrid Scalper    https://jvz6.com/c/202927/95037/  
Forex Joustar   https://jvz6.com/c/202927/381617/   
Forex Mastery   https://jvz2.com/c/202927/144621/  
Forex Scouts   https://jvz6.com/c/202927/132677/  
forrk  https://jvz1.com/c/202927/373449  
FusionMT4    https://jvz2.com/c/202927/372523/  
FX Goldminer  https://jvz1.com/c/202927/381439/
Galactic  https://jvz1.com/c/202927/188236/    
Gaming job   https://jvz2.com/c/202927/184902  s
Genesis Mining   https://www.genesis-mining.com/a/2535466   
Gluten free   https://jvz4.com/c/202927/296191 
GMB Magic  https://jvz2.com/c/202927/377194  
Graphic Alta  https://jvz2.com/c/202927/324492/
Heal Your Emptiness   https://jvz6.com/c/202927/384848/    
High Converting Emails  https://jvz3.com/c/202927/386305/ 
HostLegends    https://jvz4.com/c/202927/384755/   
Hostley Domain Creator   https://jvz1.com/c/202927/379223/   
Human Synthesys Studio  https://jvz8.com/c/202927/367353/   
ImageX   https://jvz6.com/c/202927/363237/   
IMSyndicator  https://jvz1.com/c/202927/370769  
Inboxr   https://jvz2.com/c/202927/312692  
Insta Keyword    https://jvz6.com/c/202927/351606/ 
Instant Website   https://jvz2.com/c/202927/377557                               
InstantWebsiteBundle          https://jvz6.com/c/202927/377557
iTraffic X  https://jvz2.com/c/202927/320466 
keysearch  https://jvz3.com/c/202927/194909  
KlickCourse   https://jvz3.com/c/202927/385006/
Klippyo Kreators  https://jvz8.com/c/202927/327447
KoinCart   https://jvz2.com/c/202927/383555/  
Leadvalet   https://jvz3.com/c/202927/385580/  
Levidio Royal Podcasting   https://jvz6.com/c/202927/384025/  
Linkable DFY   https://jvz6.com/c/202927/385873/     
Linkomatic  https://jvz2.com/c/202927/380937/  
LiteTrading   https://www.litefinance.com/?uid=929237543  
Live Your Truth  https://jvz6.com/c/202927/379020 
Living An Intentional Life    https://jvzoo.com/c/202927/382455  
Living an International Life    https://jvz8.com/c/202927/382455/     
Local Leader   https://jvz4.com/c/202927/383751/
Local Sites   https://jvz4.com/c/202927/380543/  
LocalAgencyBox  https://jvz2.com/c/202927/359468  
LocalCentric   https://jvz2.com/c/202927/379339/  
LocalioAI    https://jvz6.com/c/202927/378310/
MarketAll      https://jvz2.com/c/202927/386971/
Marketingblocks     https://jvz6.com/c/202927/374934
MarketPresso   https://jvz2.com/c/202927/369837 
Massfluence  https://jvz4.com/c/202927/386885/
Mat1 Simple Funnel   https://jvz2.com/c/202927/380197/  
Maxslides  https://jvz8.com/c/202927/376842 
Mech Forex Robot   https://jvz6.com/c/202927/383447/   
MediaCloudPro   https://jvz2.com/c/202927/343635 
Megasuite   https://jvz3.com/c/202927/383953/  
Mobi First   https://jvz2.com/c/202927/353694/  
Motion Kingdom Studio  https://jvz4.com/c/202927/383177/   
Movid Animation  https://jvz6.com/c/202927/380385/ 
MT4Code System   https://jvz2.com/c/202927/376925
My Passive Income   https://jvz1.com/c/202927/384099/   
MyMailIt   https://jvz3.com/c/202927/292919  
MyTrafficJacker   https://jvz2.com/c/202927/353558  
Next Drive  https://jvz4.com/c/202927/371095/   
NichBox  https://jvz2.com/c/202927/370705/    
Organic Life Guide  https://jvz8.com/c/202927/366872/ 
Pcommerce   https://jvz6.com/c/202927/372265/
Phemex  https://phemex.com/register-vt1?referralCode=D8HUS2
Photokit  https://jvz4.com/c/202927/373207/  
PicsAds   https://jvz2.com/c/202927/385468/  
PigMoneyMethod   https://jvz2.com/c/202927/377665/  
Pipstock    http://pipstockexchange.com/register?ref=204
Pitchdeck   https://jvz3.com/c/202927/347847/  
Pixal  https://jvz2.com/c/202927/378775/  
PixaStudio    https://jvz1.com/c/202927/373089/
Pixivid   https://jvz6.com/c/202927/385213/  
PlanB Muscle Growth   https://jvz1.com/c/202927/36517/   
PlayerNeos   https://jvz2.com/c/202927/376962   
Podcast Advantage   https://jvz8.com/c/202927/379995/ 
Podcast Masterclass  https://jvz3.com/c/202927/379998/
PodKastr    https://jvz1.com/c/202927/369500/   
PopLinks    https://jvz2.com/c/202927/368095/
Postradamus     https://jvz6.com/c/202927/108695 
Power Reviews    https://jvz8.com/c/202927/384625/  
Powrsuite   https://jvz1.com/c/202927/376361 
PR Rage  https://jvz4.com/c/202927/343405  
prime stocks   https://jvz8.com/c/202927/369164  prime stocks
Profile mate    https://jvz4.com/c/202927/358049    
Promovidz   https://jvz8.com/c/202927/375692/  
Push Button Traffic   https://jvz2.com/c/202927/301402   
QR Verse   https://jvz3.com/c/202927/383865/     
Quintex Capital     https://quintexcapital.com/?ref=arminham     
Quit Smoking    https://jvz3.com/c/202927/359081/ 
QuizMatic   https://jvz6.com/c/202927/387116/
Reputor   https://jvz8.com/c/202927/380159/  
ReVideo  https://jvzoo.com/c/202927/381761 
ReviewReel   https://jvz6.com/c/202927/382663/    
Rewriter   https://jvz4.com/c/202927/353373/  
RSI SEO   https://jvz6.com/c/202927/384381/   
Scriptdio   https://jvz4.com/c/202927/385387/  
Seniors Income    https://jvz2.com/c/202927/383888/   
Senuke  https://jvz6.com/c/202927/279944  
ShopABot   https://jvz2.com/c/202927/291955  
ShopFunnels   https://jvz3.com/c/202927/384069/  
SocialAgency360   https://jvz1.com/c/202927/385357/    
SociCake  https://jvz2.com/c/202927/321987  
Socifeed   https://jvz6.com/c/202927/375706 
SociJam  https://jvz2.com/c/202927/309649   
Soronity  https://jvz6.com/c/202927/368736
SqribbleEbook   https://jvz6.com/c/202927/283867  
Stackable Picture   https://jvz1.com/c/202927/385046/   
Steven Alvey’s   https://jvz2.com/c/202927/351754 
Stoodaio   https://jvz1.com/c/202927/372094  
Storymate    https://jvz3.com/c/202927/320972  
StreamPilot   https://jvz2.com/c/202927/385431/   
Studioninja   https://jvz1.com/c/202927/374965 
Sunday Freebie  https://jvz1.com/c/202927/267113/   
Super backdrop   https://jvz8.com/c/202927/376524  
Survai    https://jvz8.com/c/202927/380933/  
Syndranker    https://jvz3.com/c/202927/378143/   
Talkingfaces   https://jvz3.com/c/202927/375550 
The Internet Marketing   https://jvz2.com/c/202927/289944
Tonai Voice Content   https://jvz8.com/c/202927/383119/  
Toon Video Maker    https://jvz2.com/c/202927/357201  
TrafficForU   https://jvz3.com/c/202927/381950/
Trendio  https://jvz3.com/c/202927/381003/  
TubePal   https://jvz6.com/c/202927/379863/  
Tubeserp   https://jvz3.com/c/202927/370472  
TubeTargeter  https://jvz6.com/c/202927/377211
TuneMingo    https://jvz3.com/c/202927/386556/
TV Boss Fire  https://jvz6.com/c/202927/379480/  
Ultrafunnels A.I   https://jvz2.com/c/202927/381129/   
VIADZ Ad Template  https://jvz4.com/c/202927/379307/  
Vidcentric   https://jvz4.com/c/202927/376095 
Viddeyo    https://jvz6.com/c/202927/382326/  
Videevolve   https://jvz4.com/c/202927/381011/  
Video Campaignor      https://jvz4.com/c/202927/387058/
Video Games   https://jvz3.com/c/202927/184902/  
VideoEnginePro     https://jvz2.com/c/202927/372916 
VideoGameSuite    https://jvz3.com/c/202927/366537/   
VideoRobot Enterprise   https://jvz8.com/c/202927/291061  
VidKreate   https://jvz6.com/c/202927/386029/  
VidMingo   https://jvz6.com/c/202927/378359/    
VidRaffle   https://jvz2.com/c/202927/386840/
VidSnatcher    https://jvz3.com/c/202927/342585
VidVoicer    https://jvz1.com/c/202927/379983/   
Vidzura   https://jvz4.com/c/202927/385754/    
Viral dash   https://jvz6.com/c/202927/375959 
Viral Quotes      https://jvz2.com/c/202927/386984/
VirtualReel   https://jvz8.com/c/202927/376849 
Vocalic  https://jvz2.com/c/202927/383848/   
VoiceBuddy    https://jvz1.com/c/202927/342854  
WebCop  https://jvz4.com/c/202927/378683/  
Webinarkit   https://jvz3.com/c/202927/383937/  
Webprimo   https://jvz1.com/c/202927/379455/   
WordPress Mastery   https://jvz1.com/c/202927/386249/  
WowBackgraounds   https://jvz2.com/c/202927/381556/ 
WP GDPR    https://jvz8.com/c/202927/299907
WP Simulator    https://jvz3.com/c/202927/46987/   
Writer Arc   https://jvz1.com/c/202927/386602/
writing job   https://jvz8.com/c/202927/213027  
XBrain Forex   https://jvz3.com/c/202927/372305/  
XFUNNELS   https://jvz2.com/c/202927/310335  
Xinemax  https://jvz1.com/c/202927/381749/ 
YoDrive   https://jvz2.com/c/202927/384700/  
YoSeller   https://jvz4.com/c/202927/387544/
Your 3DPal   https://jvz2.com/c/202927/381685/   
YTSuite   https://jvzoo.com/c/202927/381179   
Zappable   https://jvz3.com/c/202927/367328/

How Business Intelligence Can Fuel Your Efforts

Big data holds big potential. According to IDC, businesses spent $215 billion on big data and business intelligence solutions in 2021 alone. That represents a 10% increase compared to 2020. Job growth in data analytics and business intelligence (BI) also remains strong. It’s clear that the future is doubling down on data. But all its power and glory mean very little until you can answer one question: What can data-driven intelligence do for you?

Having a theoretical understanding of how to foster an intelligent business is one thing. Putting your BI tools to work and generating results is quite another. Too many organizations fail to bridge the gap and successfully use business data to transform their operations. The effectiveness of BI data can suffer from:

  • Failure to involve the right people in the decision-making process
  • Limitations within the BI software itself
  • Poor adoption processes

So, let’s fix that. Here’s a closer look at BI, along with some steps you can take to ensure it’s broadly adopted and benefits all users.

BI Definition: What Is Business Intelligence?

Let’s start with some clarity. First, what is a good business intelligence definition? Business intelligence, or BI, refers to software that turns data into usable insights. To make sense of information, it uses:

  • Data collection tools
  • Business analytics
  • Data visualization
  • An organized data warehouse

When you wrap your data up in a neat and tidy package, you can make better business decisions based on real-world insights.

What Is Business Analytics?

So what is business analytics, then? There’s a little overlap here. Business analytics uses historical data to identify potential trends and patterns that help companies make predictions for the future.

An easy way to think about it is that business analytics is a small slice of BI. Both are important, especially for informed decision-making. Both can work together to drive better business outcomes.

Why Are BI Reporting and Business Data Important for Companies?

Imagine you are shopping for a new car. You go to the lot and see they have several of the same model in stock. On the surface, they all look the same except for the color. But after you buy one, you learn that it was actually a year older than the others on the lot and had thousands more miles than them. It had also been in a previous accident, but it still costs the same as the newer cars.

With a little more insight into what you were buying, you may have chosen differently. Since all the cars cost the same in this example, you could have gotten more value by getting a newer, less-driven model that was in better condition. BI and analytics work in a similar manner. They provide users with data they might have overlooked or might not realize is available. With those insights, users can improve business operations and data-driven decision-making.

To be clear, BI data doesn’t tell companies what to do or what will happen if they make certain decisions. Its value lies in presenting business leaders with simplified data insights related to a specific area of business. It helps to remove some of the guesswork of an endless list of what-if questions. It streamlines the process of searching for and combining various data sets to speed up the decision-making timeline.

How Do Companies Use BI Software?Typing on a laptop.

Business intelligence software sounds helpful in theory. In reality, the possible applications are nearly endless. For instance, a retail store or logistics company might use BI for predictive purposes. AI is useful for identifying supply chain risks and may help companies plan for unexpected surges in demand or delays in transport.

Sales teams will often use a BI platform to visualize their pipelines and see where all of their deals are in real-time. Take Meltwater client AxiaOrigin, for example. This consultancy specializes in best-in-class data discovery and analysis, with a particular focus on unused data that its clients struggle to unlock value from.

Much of its work is bespoke to each client, so having a flexible solution that can address a wide range of requests is critical. AxiaOrigin can explore large sets of raw data without manually mining and extracting insights. And it’s all because of our AI-powered business intelligence and analytics tools.

Another common use case is to predict future trends, which is how Fund for Peace uses Meltwater. This non-profit works to prevent conflict. It relies on easy-to-use BI to track trends and get early warnings of potential conflict. This forward-thinking approach allows the organization to respond quickly to escalating situations. Using an easy-to-understand, end-to-end solution reduces the time it takes to research and track events, which has enriched the organization’s data even more.

Specifically, BI reporting can be useful in several ways:

  • Spot trends
  • Benchmark competitors
  • Increase sales and profit
  • Optimize operations
  • Uncover problems or issues
  • Track performance
  • Predict future trends and successes
  • Understand your customers

When used to its potential, BI reporting can help to improve just about any aspect of your business.

What Kinds of Business Intelligence Tools Should You Use?

The right BI tools let you go from theoretical benefits to tangible value. To make this leap, you must first explore your options for choosing and implementing BI solutions.

Types of Intelligent Business ToolsA hand points to charts and graphs displayed on a transparent screen.

A range of tools and solutions are part of the BI market. Examples include:

  • Dashboards
  • Data visualization tools
  • Reporting features
  • Data mining
  • ETL (extract transfer load)
  • OLAP (online analytical processing)

Among the most common are dashboarding and visualization tools. Dashboards can be customized to display certain types of data at a glance. These are most often used when business leaders need to access the same information on an ongoing basis. Visualization tools turn data into visual images or models for easier information processing.

All of the above can fall into one of two buckets. There’s the “classic” BI that focuses only on in-house transactional data. And then there’s “modern” BI that takes internal and external data from a variety of sources into account. Modern BI offers additional advantages to completing and enriching data sets, which allows for faster and easier analysis.

Today’s BI solutions are largely cloud-based software-as-a-service (though some are still on-premise). They span a range of features and functionality. They’re enterprise-grade in terms of power. But even non-technical users can benefit from the approach that many BI applications take. Having your own data analysts or team of data scientists is great, but it is no longer required for deploying BI.

Going Beyond a Business Intelligence System

A person with long hair smiles while sitting at a table having a meeting with colleagues.It’s not just a matter of choosing software and tools to make BI solutions work. This is where a lot of companies go wrong. You cannot simply “solution-ize” your business. You must factor in other considerations that can make or break your BI implementation.

First, companies need to instill the right culture. Technology itself isn’t enough if the people using it can’t make heads or tails of it. Staff empowered to make decisions who know the right questions to ask are ideally suited for BI. They’re usually skilled in finding patterns in sales data or social media mentions, for example. They also view a BI solution as more than just a data tool. They see it as a valuable way to investigate how past actions triggered results and to better predict the results of future actions.

Also, companies need buy-in from the top down. BI software isn’t just a one-off activity. On the contrary, its value grows over time as it collects more data for deeper and more reliable insights. With this in mind, don’t expect BI solutions to perform miracles overnight, and don’t try to implement them quickly.

Doing so most often means that some aspects of the organization were not taken into account. Using an implementation consultant can shore up these little bumps in the road that could ultimately derail your BI program. They ask hard questions to achieve short-term goals and long-term value.

The data you feed your BI software will also contribute to your success. You need to consider structured and unstructured data sources to gauge customer sentiment and relate it to other data points. This is becoming critical as customers engage with businesses through a variety of channels. Also, data should come from verified, reliable sources to maintain its integrity and reap all the benefits of BI.

Lastly, organizations need to establish specific goals for their BI system. Goal creation ensures that companies are collecting and analyzing the right data. You’ll likely have a mix of metrics related to customer satisfaction, sales, and internal user adoption. Your BI system must be flexible and customizable to accommodate future goals and priority shifts.

By: TJ Kiely

Source: How Business Intelligence Can Fuel Your Efforts

.

More contents:

Fighting Identity Theft With The Red Flags Rule

1

An estimated nine million Americans have their identities stolen each year. Identity thieves may drain accounts, damage credit, and even put medical treatment at risk. The cost to business — left with unpaid bills racked up by scam artists — can be staggering, too.

The Red Flags Rule1 requires many businesses and organizations to implement a written identity theft prevention program designed to detect the “red flags” of identity theft in their day-to-day operations, take steps to prevent the crime, and mitigate its damage. The bottom line is that a program can help businesses spot suspicious patterns and prevent the costly consequences of identity theft.

The Federal Trade Commission (FTC) enforces the Red Flags Rule with several other agencies. This article has tips for organizations under FTC jurisdiction to determine whether they need to design an identity theft prevention program.

An Overview

The Red Flags Rule tells you how to develop, implement, and administer an identity theft prevention program. A program must include four basic elements that create a framework to deal with the threat of identity theft.2

  1. A program must include reasonable policies and procedures to identify the red flags of identity theft that may occur in your day-to-day operations. Red Flags are suspicious patterns or practices, or specific activities that indicate the possibility of identity theft.3 For example, if a customer has to provide some form of identification to open an account with your company, an ID that doesn’t look genuine is a “red flag” for your business.
  2. A program must be designed to detect the red flags you’ve identified. If you have identified fake IDs as a red flag, for example, you must have procedures to detect possible fake, forged, or altered identification.
  3. A program must spell out appropriate actions you’ll take take when you detect red flags.
  4. A program must detail how you’ll keep it current to reflect new threats.

Just getting something down on paper won’t reduce the risk of identity theft. That’s why the Red Flags Rule has requirements on how to incorporate your program into the daily operations of your business. Fortunately, the Rule also gives you the flexibility to design a program appropriate for your company — its size and potential risks of identity theft. While some businesses and organizations may need a comprehensive program to address a high risk of identity theft, a streamlined program may be appropriate for businesses facing a low risk.

Securing the data you collect and maintain about customers is important in reducing identity theft. The Red Flags Rule seeks to prevent identity theft, too, by ensuring that your business or organization is on the lookout for the signs that a crook is using someone else’s information, typically to get products or services from you without paying for them.

That’s why it’s important to use a one-two punch in the battle against identity theft: implement data security practices that make it harder for crooks to get access to the personal information they use to open or access accounts, and pay attention to the red flags that suggest that fraud may be afoot.

Who Must Comply with the Red Flags Rule: A Two-Part Analysis

The Red Flags Rule requires “financial institutions” and some “creditors” to conduct a periodic risk assessment to determine if they have “covered accounts.” The determination isn’t based on the industry or sector, but rather on whether a business’ activities fall within the relevant definitions. A business must implement a written program only if it has covered accounts.

Financial Institution

The Red Flags Rule defines a “financial institution” as a state or national bank, a state or federal savings and loan association, a mutual savings bank, a state or federal credit union, or a person that, directly or indirectly, holds a transaction account belonging to a consumer.4 While many financial institutions are under the jurisdiction of the federal bank regulatory agencies or other federal agencies, state-chartered credit unions are one category of financial institution under the FTC’s jurisdiction.

Creditor

The Red Flags Rule defines “creditor” based on conduct.5

To determine if your business is a creditor under the Red Flags Rule, ask these questions:

Does my business or organization regularly:

  • defer payment for goods and services or bill customers?
  • grant or arrange credit?
  • participate in the decision to extend, renew, or set the terms of credit?

If you answer:

  • No to all, the Rule does not apply.
  • Yes to one or more, ask:

Does my business or organization regularly and in the ordinary course of business:

  • get or use consumer reports in connection with a credit transaction?
  • give information to credit reporting companies in connection with a credit transaction?
  • advance funds to — or for — someone who must repay them, either with funds or pledged property (excluding incidental expenses in connection with the services you provide to them)?

If you answer:

  • No to all, the Rule does not apply.
  • Yes to one or more, you are a creditor covered by the Rule.

Covered Accounts

If you conclude that your business or organization is a financial institution or a creditor covered by the Rule, you must determine if you have any “covered accounts,” as the Red Flags Rule defines that term. You’ll need to look at existing accounts and new ones6.  Two categories of accounts are covered:

  1. A consumer account for your customers for personal, family, or household purposes that involves or allows multiple payments or transactions.7 Examples are credit card accounts, mortgage loans, automobile loans, checking accounts, and savings accounts.
  2.  “Any other account that a financial institution or creditor offers or maintains for which there is a reasonably foreseeable risk to customers or to the safety and soundness of the financial institution or creditor from identity theft, including financial, operational, compliance, reputation, or litigation risks.”8 Examples include small business accounts, sole proprietorship accounts, or single transaction consumer accounts that may be vulnerable to identity theft. Unlike consumer accounts designed to allow multiple payments or transactions — always considered “covered accounts” under the Rule — other types of accounts are “covered” only if the risk of identity theft is reasonably foreseeable.

In determining if accounts are covered under the second category, consider how they’re opened and accessed. For example, there may be a reasonably foreseeable risk of identity theft in connection with business accounts that can be accessed remotely — say, through the Internet or the telephone. Your risk analysis must consider any actual incidents of identity theft involving accounts like these.

If you don’t have any covered accounts, you don’t need a written program. But business models and services change. You may acquire covered accounts through changes to your business structure, process, or organization. That’s why it’s good policy and practice to conduct a periodic risk assessment.

FAQs

  1. I review credit reports to screen job applicants. Does the Rule apply to my business on this basis alone? No, the Rule does not apply because the use is not “in connection with a credit transaction.”
  2. What if I occasionally get credit reports in connection with credit transactions?According to the Rule, these activities must be done “regularly and in the ordinary course of business.” Isolated conduct does not trigger application of the Rule, but if your business regularly furnishes delinquent account information to a consumer reporting company but no other credit information, that satisfies the “regularly and in the ordinary course of business” prerequisite.What is deemed “regularly and in the ordinary course of business” is specific to individual companies. If you get consumer reports or furnish information to a consumer reporting company regularly and in the ordinary course of your particular business, the Rule applies, even if for others in your industry it isn’t a regular practice or part of the ordinary course of business.
  3. I am a professional who bills my clients for services at the end of the month. Am I a creditor just because I allow clients to pay later?No. Deferring payment for goods or services, payment of debt, or the purchase of property or services alone doesn’t constitute “advancing funds” under the Rule.
  4. In my business, I lend money to customers for their purchases. The loans are backed by title to their car. Is this considered “advancing funds”?Yes. Anyone who lends money — like a payday lender or automobile title lender — is covered by the Rule. Their lending activities may make their business attractive targets for identity theft. But deferring the payment of debt or the purchase of property or services alone doesn’t constitute “advancing funds.”
  5. I offer instant credit to my customers and contract with another company to pull credit reports to determine their creditworthiness. No one in our organization ever sees the credit reports. Is my business covered by the Rule?Yes. Your business is — regularly and in the ordinary course of business — using credit reports in connection with a credit transaction. The Rule applies whether your business uses the reports directly or whether a third-party evaluates them for you.
  6. I operate a finance company that helps people buy furniture. Does the Rule apply to my business?Yes. Your company’s financing agreements are considered to be “advancing funds on behalf of a person.”
  7. In my legal practice, I often make copies and pay filing, court, or expert fees for my clients. Am I “advancing funds”?No. This is not the same as a commercial lender making a loan; “advancing funds” does not include paying in advance for fees, materials, or services that are incidental to providing another service that someone requested.
  8. Our company is a “creditor” under the Rule and we have credit and non-credit accounts. Do we have to determine if both types of accounts are “covered accounts”? Yes. You must examine all your accounts to determine which are “covered accounts” that must be included in your written identity theft prevention program.
  9. My business accepts credit cards for payments. Are we covered by the Red Flags Rule on this basis alone?No. Just accepting credit cards as a form of payment does not make you a “creditor” under the Red Flags Rule.
  10. My business isn’t subject to much of a risk that a crook is going to misuse someone’s identity to steal from me, but it does have covered accounts. How should I structure my program?If identity theft isn’t a big risk in your business, complying with the Rule is simple and straightforward. For example, if the risk of identity theft is low, your program might focus on how to respond if you are notified — say, by a customer or a law enforcement officer — that someone’s identity was misused at your business. The Guidelines to the Rule have examples of possible responses. But even a business at low risk needs a written program that is approved either by its board of directors or an appropriate senior employee.

How To Comply: A Four-Step Process

Many companies already have plans and policies to combat identity theft and related fraud. If that’s the case for your business, you’re already on your way to full compliance.

1. Identify Relevant Red Flags

What are “red flags”? They’re the potential patterns, practices, or specific activities indicating the possibility of identity theft.9 Consider:

Risk Factors. Different types of accounts pose different kinds of risk. For example, red flags for deposit accounts may differ from red flags for credit accounts, and those for consumer accounts may differ from those for business accounts. When you are identifying key red flags, think about the types of accounts you offer or maintain; the ways you open covered accounts; how you provide access to those accounts; and what you know about identity theft in your business.

Sources of Red Flags. Consider other sources of information, including the experience of other members of your industry. Technology and criminal techniques change constantly, so it’s important to keep up-to-date on new threats.

Categories of Common Red Flags. Supplement A to the Red Flags Rule lists specific categories of warning signs to consider including in your program. The examples here are one way to think about relevant red flags in the context of your own business.

  • Alerts, Notifications, and Warnings from a Credit Reporting Company. Changes in a credit report or a consumer’s credit activity might signal identity theft:
    • a fraud or active duty alert on a credit report
    • a notice of credit freeze in response to a request for a credit report
    • a notice of address discrepancy provided by a credit reporting company
    • a credit report indicating a pattern inconsistent with the person’s history B for example, an increase in the volume of inquiries or the use of credit, especially on new accounts; an unusual number of recently established credit relationships; or an account that was closed because of an abuse of account privileges
  • Suspicious Documents. Documents can offer hints of identity theft:
    • identification looks altered or forged
    • the person presenting the identification doesn’t look like the photo or match the physical description
    • information on the identification differs from what the person with identification is telling you or doesn’t match a signature card or recent check
    • an application looks like it’s been altered, forged, or torn up and reassembled
  • Personal Identifying Information. Personal identifying information can indicate identity theft:
    • inconsistencies with what you know — for example, an address that doesn’t match the credit report or the use of a Social Security number that’s listed on the Social Security Administration Death Master File
    • inconsistencies in the information a customer has submitted to you
    • an address, phone number, or other personal information already used on an account you know to be fraudulent
    • a bogus address, an address for a mail drop or prison, a phone number that’s invalid, or one that’s associated with a pager or answering service
    • a Social Security number used by someone else opening an account
    • an address or telephone number used by several people opening accounts
    • a person who omits required information on an application and doesn’t respond to notices that the application is incomplete
    • a person who can’t provide authenticating information beyond what’s generally available from a wallet or credit report — for example, someone who can’t answer a challenge question
  • Account Activity. How the account is being used can be a tip-off to identity theft:
    • shortly after you’re notified of a change of address, you’re asked for new or additional credit cards, or to add users to the account
    • a new account used in ways associated with fraud — for example, the customer doesn’t make the first payment, or makes only an initial payment; or most of the available credit is used for cash advances or for jewelry, electronics, or other merchandise easily convertible to cash
    • an account used outside of established patterns — for example, nonpayment when there’s no history of missed payments, a big increase in the use of available credit, or a major change in buying or spending patterns or electronic fund transfers
    • an account that is inactive is used again
    • mail sent to the customer that is returned repeatedly as undeliverable although transactions continue to be conducted on the account
    • information that the customer isn’t receiving an account statement by mail or email
    • information about unauthorized charges on the account
  • Notice from Other Sources. A customer, a victim of identity theft, a law enforcement authority, or someone else may be trying to tell you that an account has been opened or used fraudulently.

2. Detect Red Flags

Sometimes, using identity verification and authentication methods can help you detect red flags. Consider whether your procedures should differ if an identity verification or authentication is taking place in person, by telephone, mail, or online.

  • New accounts. When verifying the identity of the person who is opening a new account, reasonable procedures may include getting a name, address, and identification number and, for in-person verification, checking a current government-issued identification card, like a driver’s license or passport.
  • Depending on the circumstances, you may want to compare that to information you can find out from other sources, like a credit reporting company or data broker, or the Social Security Number Death Master File.10 Asking questions based on information from other sources can be a helpful way to verify someone’s identity.
  • Existing accounts. To detect red flags for existing accounts, your program may include reasonable procedures to confirm the identity of the person you’re dealing with, to monitor transactions, and to verify the validity of change-of-address requests. For online authentication, consider the Federal Financial Institutions Examination Council’s guidance on authentication as a starting point.11
  • It explores the application of multi-factor authentication techniques in high-risk environments, including using passwords, PINs, smart cards, tokens, and biometric identification. Certain types of personal information — like a Social Security number, date of birth, mother’s maiden name, or mailing address — are not reliable authenticators because they’re so easily accessible.

You may be using programs to monitor transactions, identify behavior that indicates the possibility of fraud and identity theft, or validate changes of address. If so, incorporate these tools into your program.

3. Prevent And Mitigate Identity Theft

When you spot a red flag, be prepared to respond appropriately. Your response will depend on the degree of risk posed. It may need to accommodate other legal obligations, like laws about providing and terminating service.

The Guidelines in the Red Flags Rule offer examples of some appropriate responses, including:

  • monitoring a covered account for evidence of identity theft
  • contacting the customer
  • changing passwords, security codes, or other ways to access a covered account
  • closing an existing account
  • reopening an account with a new account number
  • not opening a new account
  • not trying to collect on an account or not selling an account to a debt collector
  • notifying law enforcement
  • determining that no response is warranted under the particular circumstances

The facts of a particular case may warrant using one of these options, several of them, or another response altogether. Consider whether any aggravating factors raise the risk of identity theft. For example, a recent breach that resulted in unauthorized access to a customer’s account records would call for a stepped-up response because the risk of identity theft rises, too.

4. Update The Program

The Rule recognizes that new red flags emerge as technology changes or identity thieves change their tactics, and requires periodic updates to your program. Factor in your own experience with identity theft; changes in how identity thieves operate; new methods to detect, prevent, and mitigate identity theft; changes in the accounts you offer; and changes in your business, like mergers, acquisitions, alliances, joint ventures, and arrangements with service providers.

Administering Your Program

Your Board of Directors — or an appropriate committee of the Board — must approve your initial plan.  If you don’t have a board, someone in senior management must approve it.  The Board may oversee, develop, implement, and administer the program — or it may designate a senior employee to do the job. Responsibilities include assigning specific responsibility for the program’s implementation, reviewing staff reports about compliance with the Rule, and approving important changes to your program.

The Rule requires that you train relevant staff only as “necessary.” Staff who have taken fraud prevention training may not need to be re-trained. Remember that employees at many levels of your organization can play a key role in identity theft deterrence and detection.

In administering your program, monitor the activities of your service providers. If they’re conducting activities covered by the Rule — for example, opening or managing accounts, billing customers, providing customer service, or collecting debts — they must apply the same standards you would if you were performing the tasks yourself. One way to make sure your service providers are taking reasonable steps is to add a provision to your contracts that they have procedures in place to detect red flags and either report them to you or respond appropriately to prevent or mitigate the crime. Other ways to monitor your service providers include giving them a copy of your program, reviewing the red flag policies, or requiring periodic reports about red flags they have detected and their response.

It’s likely that service providers offer the same services to a number of client companies. As a result, the Guidelines are flexible about service providers using their own programs as long as they meet the requirements of the Rule.

The person responsible for your program should report at least annually to your Board of Directors or a designated senior manager. The report should evaluate how effective your program has been in addressing the risk of identity theft; how you’re monitoring the practices of your service providers; significant incidents of identity theft and your response; and recommendations for major changes to the program.12

Source: Fighting Identity Theft with the Red Flags Rule: A How-To Guide for Business | Federal Trade Commission

.

More contents:

%d bloggers like this: