Massfluence is a revolutionary new technology that builds sites that grow automatically with push-button viral communities, displays your business information and events, and auto-sells your courses and products in one place.
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Publish content, memes, images, tag friends, share content and more in push-button viral communities.
Watch your community go viral with built-in gamification and bring you free traffic for your products. Host your entire video course and training materials on our dedicated servers.
Provide access to your community for free or add a paywall.Schedule launches and announcements to your community.
Plan events like webinars, free training and more inside a community calendar everyone can see.Integrate payment processors and sell digital or physical products right on your Massfluence site to your community
Let your tribe chat back and forth in private DMs and do video calls live in Massfluence sites.
You can turn on ‘gamification’ tools inside of Massfluence to encourage members to share content, comment, and purchase products. Community members can earn points and see themselves on leaderboards. Plus, choose to let each member refer others to the community for extra points that can go toward coupons, leaderboards, or free products and bonuses.
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Create multiple engaging channels in your site like discussion channels that facilitate conversations, content channels that share viral content, product channels that sell courses or physical products, and resource channels that link to support or events. Choose to make some channels public to everyone, or private which requires payment to unlock or a certain number of gamification points.
Auto-build engaging communities of fans that know, like, and trust you with rich engagement and chat features Massfluence rich engagement technology lets amazing conversations happen naturally and builds your community fast. Let members create avatars, respond with emojis, share videos and content, get notifications, and respond to each other in real-time.
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Dozens of ships are languishing in the ports of Los Angeles and Long Beach, California, carrying $26 billion in goods, according to an estimate last week from Chattanooga, Tennessee-based media and analytics company FreightWaves. The Biden administration has implemented initiatives to help, noting that the two ports account for 40 percent of shipping containers that come into the U.S.
The efforts won’t be enough, says Anthony Coombs, founder and CEO of Splendies, a subscription-based underwear seller. Because of everything from clogged ports to a shortage of truck drivers to extraordinarily high demand for goods, the supply chain struggle has continually gotten worse. “This is what we call ‘the shipping apocalypse,'” Coombs says.
Coombs and Adam Compain, senior vice president of global product marketing at Project44, which helps companies manage supply chains and logistics, spoke at an Inc. 5000 Vision Conference event on October 21 on supply chain woes. Here are three tips they offered for dealing with the crisis.
1. Plan far ahead
Coombs says his biggest regret was not realizing immediately how bad the supply chain crisis was. At first, the company planned an extra month out for getting inventory. Now that it better understands how serious the situation is, he says,“We’re not pulling any punches.” Splendies plans to be supplied for all of 2022 before the end of this year.
2. Talk to consumers
A difficult aspect of the global supply chain is the data is just not good, which makes life even more challenging for sellers, Compain says. Customers tend to respond best to having access to information, he adds–if sellers can better know and predict when things will arrive, they can plan ahead, figure out the best carriers, and be transparent with customers to maintain goodwill.
Coombs says Splendies’s focus has been on communicating with customers, including adding a detailed notice about shipping delays to its website. When a product was delayed by a few weeks in September, the company sent emails, blogged, created videos, and, most important, tried to “set expectations low so [we could] hopefully exceed them.” When you tell a customer something is going to be late, and it gets there a little earlier, that is always better than having to communicate two separate delays, he advises.
3. Jump on a boat (or a plane)
If you haven’t planned yet for the holiday season or are already behind, only one solution is left to you, says Coombs: to air freight your goods. He estimates that can costs tens of thousands of dollars, which you have to weigh against keeping your customers happy.
Recently, someone told Splendies that a shipment scheduled for November wouldn’t arrive until late December. So Coombs paid people to drive six hours in China to pull two containers off a ship and air freight the contents. He was able to pull that off, he says, because he’s been working with the supplier for several years.
It also can help to go straight to the source of the delay: Coombs says he went to a port and asked about a shipment that had been stuck for about two weeks. He talked to a security guard and offered a year of free underwear if they could get the shipment. “We did get our stuff the next day,” he says, but the guard never cashed in the offer.
Branding strategies can make or break an organization. There’s a lot that goes into developing a successful brand, and the best companies around the world put substantial time and effort into brand development and image. Creating a successful brand requires time and research commitment and is an ongoing strategy that can yield amazing results.
However, small businesses at the start of their inception can potentially create crucial branding mistakes during their initial stages of development that costs them a lot of customers, money, and time. Even major brands make big branding mistakes, like Nintendo’s Virtual Boy and Amazon’s Fire Phone.
Brand research services for positioning strategies, brand mapping, and perceptual mapping can help you, whether you’re a small business or a long-time market player, to avoid pitfalls and the costly mistakes of failed brand positioning.
Common Branding Mistakes by New Businesses and Entrepreneurs
Do you remember Nintendo’s Virtual Boy in 1995? You might not because it’s one of Nintendo’s biggest failures in the history of the company. It didn’t offer what it promised, a true VR experience, resulting in incredibly low sales and quick removal from the market. What about Amazon’s Fire Phone in 2014? It only lasted one year because of its limited availability and features that didn’t resonate with audiences. Even major companies like Nintendo and Amazon have to be careful about product or service branding that can tarnish their reputation and result in massive profit loss.
Even small branding mistakes can cost a company. Not only will your efforts and time spent towards planning to be lost, but you will have cost your business a lot of money and even potentially tarnish your reputation permanently, which can be completely devastating for the longevity of a brand.
Below are seven mistakes that you can avoid when it comes to brand positioning so that you learn more about them and avoid them altogether:
Lack of Competitor Research You have to learn about your competitors if you want to be successful. How do they position their brand? What types of products and services do they offer? How are they perceived in their respective industry? How are they succeeding? Do you have a potential opportunity in the market where they do not? You don’t want to identically replicate your competitor’s strategies. But you do have to learn everything there is to know about the successes and failures of your competitors so that you know how to uniquely position yourself in the market.
Brand Messaging Doesn’t Suit Target Audience If you can’t develop a brand message that fits with your target audience, nobody is going to buy from you. You have to learn everything about your target audience like demographics, what they like to buy, where they shop, what times of the day or times of the year do they make purchases related to your offerings, what colors motivate and drive them to make purchases, what parts of the world are they located, how does culture affect purchasing, and many more.
Failed Market Study Effective market research needs to be obtained about how people are reacting to your brand, products, or services. Survey analysis can be obtained to further your market research and understanding, or a complex study of social media research and analysis can help you to understand how people review or perceive you in the market. If you don’t analyze feedback from your customer base, you will be making a costly mistake in your brand research initiatives.
Association or Dissociation with Events and Motives Just because you want to create a product or service or build your brand around a particular design or niche space in the market, doesn’t mean it will be successful. You can’t just build and sell tablets just because iPad’s are popular, create a bottled water company because you feel people will always need to drink water, or design makeup and cosmetics because there is a popular trend in that space this year. You have to delve deeply into your brand research strategy to truly understand the reasoning behind purchasing decisions and product and service popularity.
Inconsistent Corporate Identity Everything about your brand identity has to make sense, from the colors that you choose to represent your company, to the logo and fonts that you use throughout your campaigns, to the style of writing, tone and messaging that you implement to speak to and reach audiences. Everything has to remain consistent so that people understand your brand values and what you are offering them. If you fail, you could spend a lot of time rebranding and causing confusion to your audience and miss a lot of opportunities.
Poor Product Packaging
Product packaging is the first thing people see when looking at your brand, whether they are online or physically in store locations. Everything from materials, graphics, size, shape, and color all are important elements of packaging designs. You could spend a lot of money rebranding your packaging if your product performs poorly. On the other hand, you might spend money rebranding your packaging when it isn’t even necessary and have to revert back to the way it was. Effective brand research is going to help you understand the best elements and packaging designs that will help your company thrive.
Making the Wrong Impression If you are selling premium services, you don’t want to use commodity branding. You will deter audiences from your brand. There is a reason why so many fast food restaurant chains use the colors red and yellow, like Burger King, MacDonald’s, Wendy’s, and Carl’s Jr., and software companies use blue and black like Intel, IBM, Apple, or Google. People associate certain attributes to particular products and designs. People won’t understand what you are offering them if you make the wrong impression. Pay particular attention to detail and use the right research and analysis to make a lasting impression that makes sense with audiences.
How Brand Research Can Help
Brand marketing research is integral to the success of organizations in the modern world. In fact, no business out there that is successful in today’s market leaves home without brand research.
Brand research improves your competitiveness, visibility, and messaging and can help your business take a strategic position in the market using proven data from effective research and analysis services. Here are some of the major benefits of effective brand research:
Integrated Metrics: You can see the impacts of your project decisions and forecasts with measurable and tangible results.
Allocate Market Spend: Understand how to make investments that will lead to successful outcomes.
Identify Competition: You can not only find out who your competition is, but you can find out how and why they are successful in the market, or even discover how to position your brand in areas where your competition is lacking.
Develop Accurate Strategies: Create informed decisions built on a foundation of research and analytics with a better understanding of market developments, pricing, and positioning.
Capture Target Audience: Better understand consumer behavior and create effective marketing and advertising strategies.
Brand Perception: Truly understand how audiences feel and react to your brand, products and services.
Effective Brand Research for Organizations Across Industries
Research Optimus (ROP) has top research and analyst specialists who are tenured in market research, business research, customer analysis, and brand research services that provide the required insights to take the appropriate steps towards building effective and long lasting business brand awareness, brand marketing, and positioning strategies. Apart from services like market research, product research, and risk analysis, contact our team today to jump start or further advance your journey into brand research and obtain the targeted insights you need to avoid branding mistakes.
An introduction to brand strategy, and the tangible and intangible elements that make up a brand. And a brief discussion of the questions of to ask in order to focus and improve your brand strategy. Learn More: https://www.decisionanalyst.com/servi…
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Having a greater cause behind your brand matters — not just for consumer perception of what your brand does, but for your ability to do good in the world. A social impact edge isn’t for every company, but when you give back or align your brand with helping the world, people notice. Research from Zeno’s 2020 Strength of Purpose reported that when consumers perceive that a brand or company has a strong purpose, they are six times more likely to defend or protect the company if there’s ever a misstep. They’re 4.5 times more likely to recommend it to their friends and family and become a champion behind it.
But despite this research, Carole Cone on Purpose shared that only 24 percent of their business respondents reported having a purpose embedded in their business. And while it’s true that you shouldn’t add purpose or social impact for the sole purpose of resonating more with consumers, it is important to assess: What does my brand stand for? How do we help the world? How can I connect my profit with a greater purpose? Here are some things to consider in that assessment.
Sure, your product is a great help to customers — that’s why it’s doing well. But there’s a deeper consideration here. Can you extend the use of this product to those who need it most? This is similar to the TOMS model of thinking, where one pair of shoes is donated for every pair purchased. The shoes “help” the customers that buy them. But even more so, on the social impact end, they help underprivileged children internationally who don’t have shoes.
Another powerful example of an entrepreneur using their services for good is real estate developer Christopher Senegal, who is tackling gentrification in a Houston neighborhood called Liberty Square. “Gentrification is always a sensitive topic in neighborhoods that are changing,” Senegal shared via email. “I’m facing the topic head-on. Not by protesting or trying to stop it but instead, identifying ways to be involved in the process.” At 33, he began developing middle-class townhouses in the neighborhood when he saw the development patterns in surrounding areas.
“I realized that doing so would keep the culture of the community intact while improving the neighborhood and increasing tax dollars, which would improve schools,” he shared. “I made it a point to not only bring those that are originally from the area back from the suburbs but also only hire from the neighborhood and build a team of successful African American professionals around me. My construction team, realtors, preferred lenders, insurance agents and inspectors are all from the community.”
2. How can you raise awareness about causes that matter?
Your social media or ad campaigns are an ideal opportunity to show what it is that you stand for. For example, P&G created an ad campaign called “We See Equal,” which made its stance on gender equality in the workplace clear. However, they walk the talk, too — 45 percent of P&G’s managers and a third of their board are women. Make sure to put your money where your mouth is, and go beyond the ads and social media posts to show how you’re actually trying to make a difference.
Kris Ruby of Ruby Media Group recently posted an article about brand activism and how consumers are now “voting with their dollar.” Simply put, “consumers expect more from brands nowadays.” This should include actions such as using brand awareness for positive impact, participating in social movements and displaying brand values proudly on websites.
3. How can you implement social advocacy within your business model?
How you do business matters, too. Just like your ability to walk the talk alongside raising awareness is so critical, you need to make sure that every step of your business practices aligns with your purpose. An example of this is the online clothing company Everlane, which is working to improve transparency about how they make their clothes and even the details behind how they determined the prices. They do this by sharing “behind the scenes” footage of their factories and production processes, and the exact costs involved in making each piece of clothing.
With unjust conditions in many international garment factories, a stand like this proves Everlane’s commitment to the cause and their desire to raise awareness about the right way to do things. This may seem hard to implement if your business model has already been running like a well-oiled machine, but consider little things you could do like banning unpaid internships because they’re inherently exclusive for those with socioeconomic disadvantages or ensuring that your products are cruelty-free and proving it to customers. They’re watching how you do everything you do. Prove they can trust you to abide by your greater cause.
Ultimately, these questions should lead you not to what your customers most want your brand to stand for, but what you as a founder deeply care about. How can you prove this through your business? There are countless ways — and you don’t have to be a social impact business to begin.
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