What An Ethical Data Strategy Can Look Like

That’s according to Angela Benton, the founder and CEO of Streamlytics, a company that collects first-party consumer data transparently and aims to disrupt the current model of third-party mining of data from cookies and other methods that raise privacy and ethics concerns. Most recently, she was named one of Fast Company‘s Most Creative People for helping consumers learn what major companies know about them and paying them for the data they create while using streaming services like Netflix or Spotify.

In the latest Inc. Real Talk streaming event, Benton explains that she founded the company with minorities in mind, particularly the Black and Latinx communities, because of the disproportionate way they’ve been affected by data and privacy. For example, she points to the recent controversy over facial recognition data being sold to the police, which has a much higher error rate when comparing data of Black and Asian male faces, which could potentially lead to wrongful arrests.

“That becomes extremely important when you think of what artificial intelligence is used for in our day-to-day world,” she says, noting that AI is used for everyday interactions like loan applications, car applications, mortgages, and credit cards. Using her company’s methods, Benton says, clients can secure ethically sourced data, so that algorithms won’t negatively affect communities that have historically suffered from discriminatory practices.

Here are a few suggestions from Benton for finding data ethically without relying on third-party cookies.

Do your own combination of data sets.

“How [Streamlytics] gets data is very old school,” Benton says. Instead of relying on tech to combine data points, she says, you can manually compare data you already own and make assumptions using your best judgment. You may have data from a Shopify website, for example, about the demographic of your customers, and then you can go to a specific advertiser, like Hulu, for instance, to then target people that fit that profile.

Use your data to discover new products.

You can also look to your data to find common searches or overlapping interests to get ideas for new products, Benton says. Often, she says, she receives data requests from small business owners to discover ideas that aren’t currently on the market, for example, a vegan searching for a vitamin.

This combination method surprised Benton when she presented clients with data. “I thought it was going to be more focused on just like, “How can I make more money?” she says. “But we are hearing from folks that they want access to data to use it in more creative ways.”

Don’t take social media data at face value.

Benton and her company purposely do not source social media data because she thinks the data leave too much out of the full picture. You may get a customer’s age and “likes” from a social media page, but that doesn’t tell you what they’re searching for or what their habits are.

Related:

Data Privacy: 4 Things Every Business Professional Should Know

5 Applications of Data Analytics in Health Care

Data Science Principles

“That’s not, to me, meaningful data. That’s not where the real value lies,” she says. “We’re not focused on what people are doing on social media, we’re focused on all of the activities outside of that.” She gave a scenario where a consumer is watching Amazon Prime, while also scrolling on Uber Eats to find dinner.

Data signals are happening at the same time, but they’re not unified. It’s up to businesses to connect the dots. To Benton, that’s more meaningful than what you’re posting and what you’re liking on social media.

Source: What an Ethical Data Strategy Can Look Like | Inc.com

.

References:

“Datafication and empowerment: How the open data movement re-articulates notions of democracy, participation, and journalism”.

“Who Owns the Data? Open Data for Healthcare”.

“Note – The Right to Be Forgotten”.

“Big Data ethics”.

“Data workers of the world, unite”.

“Challenges and Opportunities of Big Data in Health Care: A Systematic Review”

Personal Data trading Application to the New Shape Prize of the Global Challenges Foundation

The Data Revolution: Big Data, Open Data, Data Infrastructures and Their Consequences

“Methodology – Global Open Data Index

The Open Knowledge Foundation

Inside the UK’s Post-Brexit Economy: Why Investors Should Have an Eye on London

London is firmly open for business, and that is a message emanating from the gleaming towers of the city, the corridors of government and the flashing screens of the stock exchange.

wo years ago, the British press was full of news about leaving the European Union (which the UK did formally on January 31, 2020). It was a theme which had dominated the media for years, and there seemed little sign of it changing. Then, news began to emerge of a strange new respiratory virus in a Chinese city called Wuhan…

Now, the worst excesses of COVID-19 seem to be abating, and parts of the world are starting to shake off the strictures of lockdown. We have found, perhaps to our surprise, that life goes on. It is very far from business as usual—adaptation is one of the key skills of the new economic landscape—nevertheless, the world keeps turning, and we must turn with it.

So, what is it like in the UK? What are the opportunities for entrepreneurs, investors and business leaders? How has the landscape changed? Is the UK economy different than it was before?

At the moment, London is a thriving center for the tech industry, home to more than 60 unicorns, according to the annual report of growth platform Tech Nation. Some are growing at an extraordinary rate: DivideBuy, a lending platform, reported average growth of 20,733 percent over a three-year period, while Popsa, a photobook specialist, went up 10,576 percent. And IPOs are on the rise, too; technology and consumer internet listings accounted for more than half of total capital raised in the first six months of 2021.

This development should be prominently on the radar of investors and others. London has traditionally lagged behind the U.S. for tech floatations, but the momentum is firmly on the eastern side of the Atlantic right now. One reason is that tech is becoming understood in a broader context; it is no longer just software and social media, but the heart which drives platforms in all sectors—and that is where London gains an advantage.

The capital has strength in depth in areas like energy, telecommunications and financial services, and that infrastructure increasingly gives it the edge over not just Amsterdam or Frankfurt but even New York. Observers from the U.S. should also be aware of the emerging regulatory environment. The UK government sponsored a review of how companies raise money on the capital markets, led by former cabinet minister and EU commissioner Lord Jonathan Hill of Oareford.

Its recommendations were published with a distinctly deregulatory flavor and have been warmly welcomed by the UK Treasury. Chancellor Rishi Sunak remarked: “Our vision is for a more open, greener and more technologically advanced financial services sector.” That vision is being delivered on a number of fronts. The prospectus regime for companies seeking finance will be reviewed and made “less burdensome” (code for less exhaustive and rigorous).

The government also intends to relax the rules on dual-class shares, allowing differentiated voting rights but only for up to five years and with a maximum voting ratio limited to 20:1. The free float requirements will also be reduced from 25 percent to 15 percent.

All of this is a strong sign of intent. The political establishment has argued bitterly over a vision for the UK after Brexit, but a constant theme has been the creation of a free-market, light-touch-regulation, agile trading hub modelled in part on Singapore and the ghost of colonial Hong Kong. The current conservative administration, pandemic notwithstanding, has a buccaneering wind in its sails, and the effects on investment are clear.

However, there is something more, something besides share prices and rules and floatations. There is, unquestionably, a new mood in the City of London. Like any financial hub, it still bears the scars and the bloodied hands of the financial crisis. But financial services are growing in confidence, beginning to point to the contribution they make to the wider economy and realizing that they have somehow survived the worst of the pandemic.

This new mood combines relief—life, as I noted earlier, goes on—and eager openness. The UK has much to prove in the wake of Brexit, as witnessed by the hyperactivity of international trade secretary Elizabeth Truss, forging deals around the world. Early predictions of the collapse of UK financial services have been proved wrong.

Fund managers are looking at new regulation changes; the overall European market is fracturing among Amsterdam, Frankfurt, Dublin, Luxembourg and Paris; and current estimates are that only 7,400 jobs have been relocated from London to other European centers.

London is firmly open for business, and that is a message emanating from the gleaming towers of the city, the corridors of government and the flashing screens of the stock exchange. There is a sense that anything is possible. Anyone who works in business or finance should prick up their ears, and maybe look at upcoming flights to London.

mm

By: Eliot Wilson

Eliot Wilson is the cofounder of Pivot Point, a change management, strategy and PR consultancy based in London.

Source: Inside the UK’s Post-Brexit Economy: Why Investors Should Have an Eye on London – Worth

.

More Contents:

LOTTE HOTEL SEATTLE, The Only Five-Star Luxury Hotel In Seattle

How to Cope With the World Opening Up When You’re Still Mourning Covid

When America Doesn’t Care That You’re Famous: Aaron Carter’s Cries for Help

How Executives and Entrepreneurs Can Achieve Financial Peace of Mind

How to Avoid Discrimination Against Work-From-Home Employees

37 Must-Haves for One Last Summer Hurrah!

How to Harness the Power of a Diverse and Inclusive Workplace

6 Crisis Management Lessons From the Florida Condo Collapse

We Are Programmed to Live: Why Impact Philanthropist Adrienne Arsht Is So Passionate About Resilience

Worth’s Guide to Scottsdale, Arizona

Make Your Office Your Haven: How to Get Your Employees Excited About Coming Back to the Office

3 Issues To Consider Before You Introduce Recurring Revenue Streams Into Your Business

All business owners understand and appreciate the importance of revenue to the success of their businesses. At the outset, revenue is critical to the ability of a business to pay its expenses and satisfy any payroll obligations. Investors will examine the history of revenue of a business as a benchmark to evaluate the future profitability and potential growth of the company. Revenue is also an important criteria that lenders use when assessing whether to extend credit to a business  the lifeblood of every business.

With revenue being so important to the success of a business, it is often a surprise how little time most business owners spend on exploring how their businesses can meet  if not exceed  their revenue-generating potential.

The reality is most business owners are so focused on the day-to-day realities of running their businesses that they simply do not have the time to consider if their businesses are generating as much income as they should or if there are other opportunities to increase revenue-generating potential.

Related: 17 Passive Income Ideas for Increasing Your Cash Flow

What is a recurring revenue stream?

A recurring revenue stream is simply a way of conducting business that results in customers paying the business on a regular basis in exchange for some value. This value can either be the right to receive goods or services from a business or the right to access or use the property of the business for a given time.

This is very different from non-recurring revenue-generation business models, such as the sale of a product or the provision of a service, where a business has no expectation that a current customer will be a customer in the future. Recurring revenue streams enable business owners to better predict how much revenue their businesses will generate in the future. Savvy business owners use these recurring revenue streams to attract investors, obtain credit and grow their companies.

It is no wonder that the foundation of many successful modern businesses today often relies on recurring revenue streams.

Related: Why You Should Use a Subscription Business Model

What are some examples of recurring revenue streams?

You may be intimidated by the idea of a recurring revenue stream. You have no reason to be: Recurring-revenue business models are all around us. Here are three common examples of recurring revenue streams that you may be familiar with and ought to consider implementing in your business.

  1. Renting or leasing. If you have ever leased a car or rented a home, you are familiar with this business model. Leasing is a form of generating revenue where a business collects money from a customer in exchange for giving a customer the right to use a physical asset for a specified time.
  2. Licensing. Do you pay for any online services? Do you use any form of social media? Your relationship with those online services is often governed by a license agreement, which sets out terms for how intellectual property of one party can be used by the other. If one party is required to pay for the rights to use the intellectual property of the other party, those payments are often calculated based on how often that customer uses that intellectual property or on the amount of money the customer generates using the intellectual property of the business.
  3. Subscription. This is the model you are most likely familiar with. Whether it be your account to the latest video-streaming platform, your fresh coffee subscription or even your subscription to a pizza service, subscription-based business models are everywhere. The success of most subscription-based business models relies on providing ongoing value to customers in exchange for recurring payments for as long as possible.

What to ask before integrating a recurring revenue stream

While introducing a new revenue stream for your business is certainly attractive, recognize that not every recurring-revenue business model is the same. The reality is that each type of recurring revenue stream needs to be tailored to the capabilities of each business and the needs of each customer. Here are some questions to ask when considering the opportunities to integrate a recurring revenue stream into your business:

What value from your business are your customers willing to pay for on a regular basis? What price will customers pay for that value on a regular basis? What changes in your business operations need to happen to make these revenue streams a reality?

Related: 3 Simple But Effective Strategies to Create Consistent Income Online

Don’t go it alone

While I hope this article illustrates some of the benefits of integrating recurring revenue streams into your business, I must emphasize that this is simply an introduction to the concept. Don’t underestimate the amount of time, money and energy that may be required to create a new revenue stream for your business.

I would encourage you to find lawyers, accountants and other advisors to guide both your assessment of the suitability of a recurring-revenue business model for your business and the implementation of your strategic decisions. After all, a little time and energy invested in preparation often pays dividends in the long term.

Romesh Hettiarachchi

By: Romesh Hettiarachchi  – Entrepreneur Leadership Network Contributor

Source: 3 Issues to Consider Before You Introduce Recurring Revenue Streams Into Your Business

.

genesis-5-1-1

More Contents:

How Decentralized Can the Internet Get?

Don’t Worry, That Giant Asteroid Probably Won’t Hit Earth. Probably.

Here’s What You Should Wear on Your First Day Back in the Office, And Why It Matters

The Best 3D Printers of 2021

Goodbye to Acapulco, Cancun and Cabo San Lucas: NASA warns that this is how Mexican beaches will sink

How Supergoop! CEO Amanda Baldwin Uses Her Wall Street Experience & Brand Expertise to Create Value and Scale the Business Profitably

How to Generate Passive Income Through the Cryptocurrency Market

These Are The Top Ten Boutique Investment Banks

Elon Musk Shares His 5-Step Process in Candid Video: ‘Start By Making Your Requirements Less Dumb’

3 Ways to Avoid Productivity Burnout

2 Software Stocks That Look Like Bargains

This Is How Underdogs Can Consistently Win Without Superior Talent

HEINEKEN México and INCmty invite residents of the capital to create solutions for the field

Should You Buy An Annuity in Your 20’s?

Pandemic Brain Explains Why You Have Brain Fog & Can’t Focus

If you feel like you’re losing your mind, you’re not weird. In fact, right now you’re probably in the majority and dealing with what people are calling “pandemic brain.”

There are many reasons for why the late-stage pandemic is messing with your brain. Your colleagues are showing up for Zoom calls fresh-faced and smiling, moments after posting memes that say, “I am in hell.” Your social media feeds are dystopian — a picture of your high school classmate in a crowded club above a heartbreaking photo of your friend’s dad on a ventilator, above an ad for a multilevel marketing scheme clearly aimed at mums who have been pushed out of the workforce.

Your job, if you’re lucky enough to have one, is encouraging you to “give yourself breaks!” and “find time to relax!” while subtly suggesting that if you don’t work doubly hard, you won’t have a job to take breaks from. Everything you do is harder than it used to be.

“People feel like they’re not as sharp — there is a sense of being overwhelmed,” says Raquel Gur, M.D., Ph.D., a professor of psychiatry, neurology, and radiology at the University of Pennsylvania. Gur has been conducting an international study of personal resilience during the pandemic, and she’s heard countless people describe similar symptoms of “being flooded with emotion” and “being dysregulated.”

It’s an experience people are calling “pandemic brain.”

Pandemic brain is not a disorder, and it hasn’t yet been studied, Gur says, but it’s certainly happening. “It’s more of a subjective report of what people describe as a fogging mind,” she explains.

Neurobiologically, this makes sense. “When the temporal limbic regions of the brain are active from being overwhelmed with worries and uncertainty,” she says, it’s harder for the part of your brain that lets you complete tasks to function.

“It’s like a fogginess or a low-level depression that comes with being isolated or off your regular routines,” saysDeanna Crosby, a therapist who has been hearing reports of these symptoms from her clients, including people who felt healthy before the pandemic.

In other words, it turns out there are real consequences to trying to carry on at normal levels of productivity through a prolonged period of crisis. And even though your impulse might be to stop feeling sorry for yourself, or to get over it, or think about how others have it worse, scientists are telling us clearly that the mental effects of living through the past 16 months are an extremely serious, widespread problem. Whatever you’re feeling, you’re not alone.

How bad are things, really?

“I’ve been doing this for about 21 years and I think this is the hardest I’ve ever seen people struggle with depression and anxiety and definitely substance use,” says Crosby. A screening of more than 300,000 adults by the U.S. Census Bureau found that, compared with 2019, American adults in the spring of 2020 were more than three times as likely to meet criteria for depressive disorders, anxiety disorders, or both. Depression symptoms are especially associated with having low savings and low income.

Another survey of 70,000 people throughout the pandemic revealed, depressingly, what you might already have intuited: “Depression and anxiety are still highest in young adults, women, people with lower household income, people with a long-term physical health condition, people from ethnic minority backgrounds, and people living with children.”

Gur’s research has also found that women have higher levels of COVID worry than men, and that Black women, consistently, shoulder the greatest burden of worry around jobs and health.

What many people need is so much more than we can do for ourselves—direct government intervention for food security, rent breaks, medical care, and unemployment pay. But there are ways to feel less dread, less confusion, and less pandemic brain fogginess now.

What can I do to feel better?

“The best thing that I have found that naturally increases serotonin and dopamine is exercising,” says Crosby. I know, I know! We should be sitting less and exercising more, we get it! But it’s not about burning calories, and it doesn’t matter what form it takes for you, or how short it is—any kind of movement can help clear your head.

And yes, Crosby also recommends meditation to help with pandemic brain. I know, I know, I know! I’m tired of hearing about the amazing benefits of meditation too! But Crosby makes a strong case for at least trying it: “We can do anything for five minutes. Spend two weeks to a month doing five-minute meditations,” she advises. “Anyone can do five minutes a day.”

The key isn’t necessarily to torture yourself with the same tired list of wellness recommendations you’ve heard a thousand times before, says Gur. The key is to ask yourself: “What makes me feel better?” The key is to interrupt your feelings of despair or brain fog with an action. “Ask yourself: What can I do that will alleviate some of the being flooded with emotion, being dysregulated?” Gur says.

It could be running or meditating, but it could also be listening to music. Joining any kind of online community—from a religious community, to a gaming community, to the international karaoke app that I am personally obsessed with—can help.

This practice of lifting yourself out of those feelings is building resilience, and that is a powerful tool in fighting pandemic brain. “We found that resilience is associated with less anxiety and depression,” Gur says. So, in other words, “people who are resilient do better during the pandemic.” Being resilient, she says, means “the ability to cope with adversity and self-regulate emotions.” And the good news is it’s something she believes you can build overtime if it’s not your strength right now.

But wait! I’ve tried those things.

You already know that exercise is good for you. But when you’re engulfed in feelings of worry and despair, you’re not exactly in the mood for a 5k. “Being depressed is like pushing an elephant uphill,” says Crosby. “It’s really hard to do the things that are the best for you when you’re depressed.”

Her recommendation is to break the cycle: baby steps; a little bit of discipline; self-compassion. “Just try to be a little better today than you were yesterday,” she says.

Part of what’s so hard about feeling low-level (or high-level) depression and anxiety right now is that our culture is carefully set up to convince us that everyone else is fine. But we can destigmatize emotional struggling. “People will say things to me, as a psychologist, like, ‘Wow, you work with some really sick people!’” Crosby says. “And I’ll think, Well, I work with your husband, and your neighbor. They’re not ‘really sick people’; they’re just people who want to be better.”

Things really are about to get better.

Gur says that with so many people getting the vaccine, mental health reports are starting to look a lot more optimistic. But people who were able to build resiliency — who learned how to give themselves real breaks, regulate their emotions, steady themselves through the lows of COVID — are doing better across the board.

And if you continue to deal with depression, anxiety, and pandemic brain fog, it’s not a reflection of your character. It’s not you; it’s just a condition. “If you have a broken arm, nobody says you’re weak,” says Crosby.

“But when you’re struggling mentally, people seem to think there’s that stigma that you’re weak. But it’s not a mind-over-matter thing—if people could not be depressed, they would not be depressed! But they can’t. It’s beyond their control.”

Building resilience is a long process. Building it while dealing with depression, anxiety, or any kind of pandemic brain fog is brave.

Source: Pandemic Brain Explains Why You Have Brain Fog & Can’t Focus | Glamour UK

.

More Contents:

COVID-19’s impacts on the brain and mind are varied and common – new research

Is it time to give up on consciousness as ‘the ghost in the machine’?

Curious Kids: why does the sun’s bright light make me sneeze?

A new understanding of how the human brain controls our hands – new research

COVID-19 restrictions take a toll on brain function, but there are techniques to help you cope

You don’t have a male or female brain – the more brains scientists study, the weaker the evidence for sex differences

Queer people’s experiences during the pandemic include new possibilities and connections

What is the ‘unified protocol’ for PTSD? And how can it help?

Losing speech after a stroke can negatively affect mental health – but therapy can provide hope

Best evidence suggests antidepressants aren’t very effective in kids and teens. What can be done instead?

3 lessons the COVID-19 pandemic can teach us about preventing chronic diseases

The forgotten psychological cost of corruption in developing countries

Does Getting The COVID-19 Vaccine Affect Your Life Insurance Policy

You can’t always believe what you read on social media, especially when it comes to medical information amid the coronavirus pandemic.

A May 2021 Instagram post went viral claiming that a user’s family was denied a life insurance benefit because the deceased had gotten the “experimental” COVID-19 vaccine. But the vaccines made by Pfizer, Moderna and Johnson & Johnson have all received emergency use authorizations. The post has been flagged as a false claim, and it shows no supporting evidence.

In fact, life insurers cannot deny a death benefit because the deceased is vaccinated against COVID-19, according to the American Council of Life Insurers (ACLI). “The fact is that life insurers do not consider whether or not a policyholder has received a COVID vaccine when deciding whether to pay a claim. Life insurance policy contracts are very clear on how policies work, and what cause, if any, might lead to the denial of a benefit. A vaccine for COVID-19 is not one of them,” Paul Graham, ACLI senior vice president said.

People who are hesitant to get vaccinated because they don’t want to lose insurance benefits can rest assured that the COVID-19 vaccine won’t have an effect on death benefit payouts.

In fact, now is a good time to take a look at your life insurance coverage to make sure your loved ones will be taken care of in the event of your death. You can compare life insurance policies on Credible to make sure you’re getting a fair quote for a comprehensive plan.

“The fact is that life insurers do not consider whether or not a policyholder has received a COVID vaccine when deciding whether to pay a claim. Life insurance policy contracts are very clear on how policies work, and what cause, if any, might lead to the denial of a benefit. A vaccine for COVID-19 is not one of them.”

– Paul Graham, ACLI senior vice president

WANT CHEAP LIFE INSURANCE? CONSIDER THESE STRATEGIES

3 legitimate reasons why insurers can deny a death benefit claim

While life insurers can’t deny a death benefit because of your vaccination status, there are reasons why a death claim can be rightfully denied.

  1. The deceased died within 2 years of taking out the policy. In most states, the insurance company can investigate the policyholder’s medical records to see if there were any misrepresentations on their policy.
  2. The deceased had an Accidental Death & Dismemberment (AD&D) policy. This type of life insurance policy doesn’t cover medical-related deaths or deaths by suicide.
  3. The deceased was not paying premiums. The insurance company may not be obligated to pay out the death benefit if the policyholder was not paying their premiums and the policy was terminated.

It’s important to understand the specifics of your life insurance policy so that your beneficiaries aren’t caught off-guard in the event of your death. Check your policy agreement to learn more. If you’re not satisfied with your level of coverage, you can shop for a new life insurance policy on Credible.

If you die from COVID-19 complications, will your beneficiaries get a death benefit?

Yes, insurance companies will pay out for deaths from coronavirus-related circumstances. However, the insurer may not pay the death benefit if the policy premiums were in nonpayment, as mentioned above.

Getting vaccinated against COVID-19 is an effective way to protect yourself from the adverse health effects stemming from COVID-19, including death.

DO YOU HAVE ENOUGH LIFE INSURANCE COVERAGE?

Will getting a COVID-19 vaccine make you ineligible for life insurance?

We already know that being vaccinated against COVID-19 isn’t a reason for a life insurance company to deny a death benefit. Insurers also cannot prevent you from taking out a policy because you’ve received the COVID-19 vaccine.

In a statement released March 15, 2021, the Life Insurance Council of New York confirmed that “receiving a COVID-19 vaccination has absolutely no bearing on a life insurer’s decision to pay a claim or issue new coverage.”

Regardless of your vaccination status, you can shop for life insurance on Credible’s online marketplace.

CONSIDERING BUYING TERM LIFE INSURANCE? 4 QUESTIONS TO ASK YOURSELF

Source: Does getting the COVID-19 vaccine affect your life insurance policy? | Fox Business

.

Critics:

Life insurance (or life assurance, especially in the Commonwealth of Nations) is a contract between an insurance policy holder and an insurer or assurer, where the insurer promises to pay a designated beneficiary a sum of money upon the death of an insured person (often the policy holder). Depending on the contract, other events such as terminal illness or critical illness can also trigger payment. The policy holder typically pays a premium, either regularly or as one lump sum. The benefits may include other expenses, such as funeral expenses.

Life policies are legal contracts and the terms of each contract describe the limitations of the insured events. Often, specific exclusions written into the contract limit the liability of the insurer; common examples include claims relating to suicide, fraud, war, riot, and civil commotion. Difficulties may arise where an event is not clearly defined, for example: the insured knowingly incurred a risk by consenting to an experimental medical procedure or by taking medication resulting in injury or death.

Life-based contracts tend to fall into two major categories:

  • Protection policies: designed to provide a benefit, typically a lump-sum payment, in the event of a specified occurrence. A common form—more common in years past[when?]—of a protection-policy design is term insurance.
  • Investment policies: the main objective of these policies is to facilitate the growth of capital by regular or single premiums. Common forms (in the United States) are whole life, universal life, and variable life policies.

References

Follow These Instagram Gardeners to Inspire Your Dream Garden

When it comes to finding inspiration for your garden you could turn to an average internet search or tutorial, but nothing beats a daily feed of your favorite charismatic and innovative gardeners on social media. Here are some Instagram gardeners and conservatories to follow for both gardening advice and encouragement…or just some natural beauty to add to your daily scroll.

Gardeners to follow on Instagram for floral inspirations

An easy place to start is with author and floral expert Sharon Santoni, who not only shows beautiful floral arrangements in her outdoor garden, but she also displays indoor bouquet decorations you can make for your own home. For more floral designs—and some great photography—follow Maurice Harris’ account, Bloom and Plume. And if you’re looking for a full botanic garden, San Francisco’s Conservatory of Flowers is another great place to start.

Gardeners to follow for gorgeous houseplants

Even if you’re a seasoned planter, you can probably learn new things from someone like The Crazy Botanist (aka The Chocolate Botanist), who regularly gives his expertise on houseplants. His wacky stories are fun to watch, too, and add some scientific insight to everyday gardening.

Then there are accounts like House Plant Club that wants your plants to compliment your room aesthetic. The houseplant-focused Instagram page shows some pretty unbelievable sights that might be best described as plant fashion, from natural wood hanging structures to vertical indoor planter boxes.

And if you want to know how to turn your home into an indoor jungle? Erin Hardings’ Instagram account Clever Bloom has information on any indoor plant you can think of. She’ll show you everything from Kokedama plants (a Japanese tradition of growing plants in a moss ball) to orchids.

Gardeners to follow for edible planting tips

This one isn’t on Instagram, but if you use TikTok it’s well worth it: Alexis Nikole goes by The Black Forager and teaches foraging and horticulture. She reveals all the plants you didn’t know you could eat, and at the same time shows how to prepare them in a variety of ways. You’ll learn the difference between lilies and daylilies, and how to eat one and not the other.

Others, like The Worm Monger, focus on sustainable gardening with her backyard farm that uses organic and natural composting. If you want to start living waste-free and growing your own food, her account is a good one to follow. Also, there’s Humans Who Grow Food, which is a collective space for people around the world to show their growing power. They feature bountiful growers like Roots Blooms and Yards with eggplants, peppers, herbs, and more. If you want to see daily edible inspirations—plus a hub to find other growers—it’s a great place to start.

aishabx

 

By: Aisha Jordan

 

Source: Follow These Instagram Gardeners to Inspire Your Dream Garden

.

Critics:

Gardening is the practice of growing and cultivating plants as part of horticulture. In gardens, ornamental plants are often grown for their flowers, foliage, or overall appearance; useful plants, such as root vegetables, leaf vegetables, fruits, and herbs, are grown for consumption, for use as dyes, or for medicinal or cosmetic use.

Gardening ranges in scale from fruit orchards, to long boulevard plantings with one or more different types of shrubs, trees, and herbaceous plants, to residential back gardens including lawns and foundation plantings, and to container gardens grown inside or outside. Gardening may be very specialized, with only one type of plant grown, or involve a variety of plants in mixed plantings. It involves an active participation in the growing of plants, and tends to be labor-intensive, which differentiates it from farming or forestry.

Gardening also takes place in non-residential green areas, such as parks, public or semi-public gardens (botanical gardens or zoological gardens), amusement parks, along transportation corridors, and around tourist attractions and garden hotels. In these situations, a staff of gardeners or groundskeepers maintains the gardens.

Indoor gardening is concerned with the growing of houseplants within a residence or building, in a conservatory, or in a greenhouse. Indoor gardens are sometimes incorporated as part of air conditioning or heating systems. Indoor gardening extends the growing season in the fall and spring and can be used for winter gardening.

Native plant gardening is concerned with the use of native plants with or without the intent of creating wildlife habitat. The goal is to create a garden in harmony with, and adapted to a given area. This type of gardening typically reduces water usage, maintenance, and fertilization costs, while increasing native faunal interest.

Water gardening is concerned with growing plants adapted to pools and ponds. Bog gardens are also considered a type of water garden. These all require special conditions and considerations. A simple water garden may consist solely of a tub containing the water and plant(s). In aquascaping, a garden is created within an aquarium tank.

See also

3 Initial Steps To Doing Your Own Public Relations and Getting Excellent Results

3 Initial Steps to Doing Your Own PR and Getting Excellent Results

It’s a classic symbiotic relationship. Entrepreneurs need exposure in the press and the media need information from brands to fill their pages. It should be a balanced partnership then yes? Well… not always. The problem comes when you’re simply not giving the media what they can use, i.e. what’s of interest to their particular readers.

Often this is down to not understanding how journalists work and what they want, but also it can be down to laziness on the part of inhouse or agency PRs who persist in sending mass mailouts to already overserved press.

You may not believe it, but It’s actually surprisingly easy to be featured in the press. And you don’t have to have budgets large enough to employ the services of a PR agency which can easily cost £5 to £10K plus a month plus disbursements (expenses) just for the most basic of services.

You just need to follow the following steps.

1. Select the media titles your potential and existing audience actually reads.

How?  Well, try taking a sample of your social media followers and have a look at what media they are following. That’s an easy start. And don’t be afraid to pop a post up asking them to name or even vote for their favourite titles too.

Also conduct a simple Google search for media titles that reach your existing and potential customers and industry sector.

There are professional media databases which you can use to compile media lists but these can be expensive. If your budget is tight you could consider buddying up with another entrepreneur and splitting the cost.

Be reassured though, it’s really not about the AMOUNT of titles you target, but targeting the RIGHT ONES – i.e. the media that’s actually consumed by your target audience (you of course need to have defined this first).

Think beyond just national newspapers and magazines too. Consider TV and radio programmes, podcasts, social media influencers, smaller local/regional titles. And also titles that might not at first seem an obvious choice. For example, if you have a food or drinks brand, depending on its type and price points, you could consider wellness titles, health & fitness titles, luxury lifestyle blogs, TV programmes with a focus on nutrition or weight loss, parenting titles, supermarket magazines.

Don’t stick your nose up at these – most, including Waitrose’s monthly magazine actually have amazing reach, a fantastic reputation, wonderful production values and loyal readers.  And in the UK, Asda’s magazine has one of the highest circulations and readerships of all print titles.

2. Find the contact details of the best person to approach.

What you also need to do, is find the names and email addresses of the best editors and journalists to actually contact.

This again isn’t as hard as you may think. Most publications have what we call in the trade, a “flannel panel,” AKA a section in the magazine, often near the front, which details all the staff and their roles. On websites it’s usually under About Us or Contact Us.

Look through these and find the journalist or editor responsible for the content that’s the best fit for your product or service. You can also go on to the media title’s publisher’s website and often find contacts there.

And LinkedIn can be another great source – here you can often find email addresses too and if you are a Premium member, reach out direct too. Failing this, a quick phone call to reception will usually reap rewards.

Bear in mind, Editors and Editor’s in Chief aren’t always the best initial contacts to approach because they typically get inundated with emails and requests. It’s often better to find the details of the staff journalists covering the content most relevant to you and approaching them. Larger publications have what’s called “Commissioning Editors” and these are the people to pitch in to. Usually they deal with journalists pitching in, but there’s no harm in you doing this do. I’ll be covering how to pitch well in another article so look out for this.

It’s worth considering targeting the title’s website editorial staff as well as those in the magazine or newspaper as it’s often much easier to get content picked up for online use as there’s unlimited space, whereas a magazine only has a finite number of pages available per issue.

Don’t forget about freelance journalists too – these can be a fantastic way in. Twitter, LinkedIn – both can be very useful sources here. Start to follow #journorequest on Twitter and you’ll see what journalists are seeking, and responding to this can be an excellent, not to mention free, way of connecting to and building relationships with journalists.

3. Provide content they will want to use.

How do you know what information to give your chosen media? The first step is to be really clear on exactly what topics they cover.  It’s pretty straightforward to discover this – look at the content they already use, across as many of their media platforms as you can. Observing the regular content categories they have is quick way to gauge what’s called their “editorial pillars,” the key content their publication carries. By this I mean look at the primary content headings on a website, or contents’ page in a magazine. Hashtags they use on their socials can be a handy clue, too.

The second step is to look at the format of this content – length, tone – is it informal and friendly or more authoritative and serious, and if it tends to be more text led or image heavy. Also note if the content is typically presented as an interview, or a first person column, “Editor’s Pick,” a listicle (i.e. a Top 10 kind of piece) – this kind of thing.

By now you will know what topics they cover and in what style. Step three is to decide what information you want to communicate to these readers, that matches this, and pitch this in to the journalist or editor – or package into a press release. Do consider media titles always prefer to carry unique content – not information that’s been offered and taken up by their rivals, so you will need to create pitches and press releases that are tailored.

Pitches and press releases are usually sent as a simple, short email. I will cover creating these in detail in articles to follow, but essentially you need to communicate what your story is (the topic and specific angle), why it’s right for that title and is newsworthy for publication now – all in the most interesting way as possible.

It’s an art to make your pitches or press releases stand out for the right reasons when a journalist could receive hundreds of these a week, but, with some guidance and practice there’s no reason why you won’t be able to craft these as well as a PR agency and reap the considerable rewards press exposure can bring.

By: Lisa Curtiss / Entrepreneur Leadership Network VIP

Source: 3 Initial Steps to Doing Your Own PR and Getting Excellent Results

.

Critics:

Public relations (PR) is the practice of deliberately managing the release and spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public in order to affect the public perception. Public relations (PR) and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties.

Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising. But in the early 21st century, advertising is also a part of broader PR activities.

An example of good public relations would be generating an article featuring a PR firm’s client, rather than paying for the client to be advertised next to the article. The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders, and ultimately persuade them to maintain a positive or favorable view about the organization, its leadership, products, or political decisions.

Public relations professionals typically work for PR and marketing firms, businesses and companies, government, and public officials as public information officers and nongovernmental organizations, and nonprofit organizations. Jobs central to public relations include account coordinator, account executive, account supervisor, and media relations manager.

Public relations specialists establish and maintain relationships with an organization’s target audience, the media, relevant trade media, and other opinion leaders. Common responsibilities include designing communications campaigns, writing press releases and other content for news, working with the press, arranging interviews for company spokespeople, writing speeches for company leaders, acting as an organization’s spokesperson, preparing clients for press conferences, media interviews and speeches, writing website and social media content, managing company reputation (crisis management), managing internal communications, and marketing activities like brand awareness and event management.

Success in the field of public relations requires a deep understanding of the interests and concerns of each of the company’s many stakeholders. The public relations professional must know how to effectively address those concerns using the most powerful tool of the public relations trade, which is publicity.

Specific public relations disciplines include:

  • Financial public relations – communicating financial results and business strategy
  • Consumer/lifestyle public relations – gaining publicity for a particular product or service
  • Crisis communication – responding in a crisis
  • Internal communications – communicating within the company itself
  • Government relations – engaging government departments to influence public policy
  • Media relations – a public relations function that involves building and maintaining close relationships with the news media so that they can sell and promote a business.
  • Social Media/Community Marketing – in today’s climate, public relations professionals leverage social media marketing to distribute messages about their clients to desired target markets
  • In-house public relations – a public relations professional hired to manage press and publicity campaigns for the company that hired them.
  • ‘Black Hat PR’ – manipulating public profiles under the guise of neutral commentators or voices, or engaging to actively damage or undermine the reputations of the rival or targeted individuals or organizations.

See also

 

COVID-19 Vaccines Don’t Contain Magnetic Ingredients; Dose Volume is Too Small To Contain Any Device Able To Hold a Magnet Through The Skin

https://i1.wp.com/onlinemarketingscoops.com/wp-content/uploads/2021/06/vaccine-magnetic_myth.png?resize=851%2C569&ssl=1

Around mid-May 2021, multiple videos (examples here, here, and here) claimed that COVID-19 vaccines caused magnetic reactions in vaccinated people. The videos purportedly showed that magnets attached to the arm where people received a COVID-19 vaccine, but not to the unvaccinated arm. The so-called “magnet challenge” went viral across social media platforms, including Instagram, Facebook, and Twitter, receiving hundreds of thousands of interactions.
While some posts didn’t try to explain the phenomenon, others claimed that COVID-19 vaccines contained metals or microchips that attracted the magnets. None of the videos provided verification that the people appearing in them were actually vaccinated against COVID-19. Regardless of whether they received the COVID-19 vaccine or not, the claim that COVID-19 vaccines “magnetize” people is inaccurate and unsupported by scientific evidence, as we explain below.

None of the authorized COVID-19 vaccines contain magnetic ingredients

All materials react to magnetic fields in some way. However, these magnetic forces are, in general, so weak that most of these materials are effectively non-magnetic. Only a few metals, including iron, cobalt, nickel, and some steels, are considered truly magnetic and are attracted to magnets.

Lists of the ingredients in all the COVID-19 vaccines authorized for emergency use by the U.S. Food and Drug Administration (FDA) are publicly available. The mRNA COVID-19 vaccines from Pfizer and BioNTech and Moderna contain mRNA, lipids, salts, sugar, and substances that keep the pH stable. The COVID-19 vaccine from Johnson & Johnson contains an adenovirus expressing the SARS-CoV-2 spike protein, amino acids, antioxidants, ethanol, an emulsifier, sugar, and salts. None of these ingredients are metals, and therefore, none of them are magnetic.

The Oxford/AstraZeneca COVID-19 vaccine contains similar ingredients to the Johnson & Johnson vaccine, but includes magnesium chloride as a preservative. Although magnesium is a metal, it is also non-magnetic, both in its elemental form and as magnesium chloride salt. In fact, higher amounts of magnesium are naturally present in the body, in many foods, and in dietary supplements, and they don’t cause magnetic reactions in people.

Finally, the volume of a COVID-19 vaccine dose is very small, ranging from 0.3 ml in the Pfizer-BioNTech vaccine to 0.5 ml in the Moderna and Johnson and Johnson vaccines. According to experts, even if the vaccines contained a magnetic ingredient, the total amount would be insufficient to hold a magnet through a person’s skin. Michael Coey, a physics professor at Trinity College Dublin, explained to Reuters:

“You would need about one gram of iron metal to attract and support a permanent magnet at the injection site, something you would ‘easily feel’ if it was there […] By the way, my wife was injected with her second dose of the Pfizer vaccine today, and I had mine over two weeks ago. I have checked that magnets are not attracted to our arms!”

This Instagram video illustrates how a magnet (or any other small object) can stick to people’s skin without the need for any magnetic force.

Claims that COVID-19 vaccines contain microchips are unfounded

The claim that COVID-19 vaccines are magnetic because they contain microchips or tracking devices traces its roots to a conspiracy theory that has persisted throughout the pandemic. Despite being debunked many times, the baseless theory that COVID-19 vaccines include secret devices for tracking the population emerges from time to time in different forms.

Such claims led the U.S. Centers for Disease Control and Prevention (CDC) to explain on its website that COVID-19 vaccines don’t contain microchips or tracking devices:

“No, the government is not using the vaccine to track you. There may be trackers on the vaccine shipment boxes to protect them from theft, but there are no trackers in the vaccines themselves. State governments track where you got the vaccine and which kind you received using a computerized database to make sure you get all recommended doses at the right time. You will also get a card showing that you have received a COVID-19 vaccine.”

The claims that the COVID-19 vaccines contain magnetic microchips are incorrect for multiple reasons. First, any microchip contained in a COVID-19 vaccine would need to be small enough to fit through the syringe needle. Vaccination generally uses 22 to 25-gauge needles. “Gauge” indicates the size of the hole that runs down the middle of the needle.

The higher the gauge, the smaller the hole. These needles have a maximum inner diameter of 0.5 mm. Current microchips aren’t small enough to fit through the syringe needle. Second, even if a microchip of that size exists, it would be too small to hold a magnet through the skin, for the same reasons explained by Coey above.

Finally, all COVID-19 vaccines are supplied in multidose vials containing five to 15 doses, depending on the manufacturer (see dosing information from Pfizer and BioNTech, Moderna, and Johnson & Johnson). This would make it impossible to guarantee that all individuals receive a chip. Some people could receive several chips, while others receive none. Furthermore, many of the devices would likely remain in the vial or get stuck in the syringe.

Conclusion

Claims that COVID-19 vaccines cause magnetic reactions are unsubstantiated and implausible. COVID-19 vaccines authorized for emergency use by the FDA don’t contain metals or other magnetic ingredients that could cause a magnetic reaction in vaccinated individuals. Furthermore, no component or microchip that fits in the volume of a COVID-19 vaccine dose would be strong enough to hold a magnet through the skin.

By:

Source: COVID-19 vaccines don’t contain magnetic ingredients; dose volume is too small to contain any device able to hold a magnet through the skin – Health Feedback

.

More Contents:
Renovated Des Plaines Theatre expected to reopen this summer

As the $6 million renovation of the Des Plaines Theatre nears completion, the entrepreneur whose company will operate the venue said it should be ready for …
Algonquin Commons’ new owner plans to invest about $30 million in outdoor shopping center

The new ownership of Algonquin Commons has plans for a new entertainment area and new tenants for the currently quarter-vacant outdoor shopping center….
Hoffman Estates neighborhood garage sale to feature 157 homes this weekend

The annual North Hoffman Estates Garage Sale that’s grown in size to rival the 52-year-old Timbercrest-Woods Garage Sale in neighboring Schaumburg will feature …
Waukegan police seek information in shooting death of Gurnee teen

Waukegan police are urging those who may have witnessed the deadly shooting of a young Gurnee man in the parking lot at Bowen Park early Sunday morning to come …
Crowd urges Buffalo Grove to raise Pride flag

One day after Buffalo Grove celebrated its Pride drive, a crowd of LGBTQ supporters showed up at village hall….
Guac on the go: New drive-through Chipotle coming to old Macaroni Grill site in Wheaton

Chipotle fans in Wheaton will be able to skip the burrito assembly line and pick up their orders without ever leaving their cars….
First Watch cafe opens second suburban location in Kildeer

First Watch, a cafe serving breakfast, brunch and lunch, opened a new restaurant Monday in Kildeer, the chain’s second location in the suburbs….
Bryant shares funny vision of his future with Rizzo

It can’t be easy feeling unsure of what the future holds, but Cubs outfielder Kris Bryant was able to put a nice visual to his situation….
Restaurant Poke Bros coming to Palatine

After landing in the Chicago suburbs two years ago, the fast-casual restaurant chain Poke Bros has expanded rapidly, with the ninth location coming soon to …
How employers can turn the tide of COVID-19 vaccinations

With COVID-19 vaccination rates waning and workplace outbreaks contributing to infections, Illinois’ employers could play a key role in stamping out the …
Face masks required when students return? Dist. 220 board members discussing options

Barrington Area Unit District 220 board members are working to define the school district’s position on mask requirements for students ahead of the 2021-22 …
Arlington Alfresco to end in late September to make room for downtown ‘finale event’

Arlington Alfresco, the popular outdoor dining zone in downtown Arlington Heights, is expected to wrap up in late September to give way to a “finale event” with …
You May Also Like

The Top 50 Digital Marketing Trends for 2021

Advertising market trends

1.Programmatic Advertising

What is programmatic advertising? It means advertisers automate ad buying to target more specific audiences. This type of automation results in faster and efficient bidding. Advertisers then, have to spend less time and effort planning the ad bidding and buying.

How does programmatic advertising work?

Step 1 – a user clicks on the webpage

Step 2 – the publisher puts the ad impression for auction

Step 3 – the ad marketplace holds an auction where advertisers bid for the impression

Step 4 – the advertiser with the highest bid wins the right to display their ads

2.Marketing Personalization

If something we learned from 2020 is that to succeed at marketing in 2021 you need to personalize your marketing activities, including content, emails and ads. Great examples of personalization are Netflix and Amazon, with their tailored content and products suggestions.

The more personalized the content, the higher the customer engagement and loyalty.

3.Google Ads Smart Bidding

This system allows Google to manage advertisers’ PPC campaigns through Google’s AI system. The system then optimizes the advertiser’s budget to maximize their ROI. Advertisers can choose many criteria for their bid optimization, including device, physical location, remarketing list, ad characteristics, interface language or browser. Anti Ad-Blockers

Many websites have ad-blockers, preventing ads to be served to users. This causes serious revenue damage, which can range up to 40% loss from adblocking. Therefore, one of the trends we are seeing for 2021, is the popularization of anti-ad-blockers.

Anti-ad blockers are useful software solutions that bypass ad blockers. Not all the solutions work for all the ad blockers. You can also opt to work with an ad network that serves ads that bypass ad-blockers. However, not all ad networks work with all the ad blockers.

4.IoT Advertising

To be connected nowadays goes beyond, smartphones, laptops and tablets. There is a world of connected devices, from smart cars to smart houses. These type of connected devices are called the Internet of Things.

Companies have tried to use the Internet of Things for advertising. For example, including ads in smart cars systems, or include sensors in spirits bottles. As more connected devices are developed, more opportunities for IoT advertisement will appear.

Social media market trends

5.Influencer Marketing

What’s an influencer? An influencer is a person that, as a referent, can carry a brand message to their market. Influencers are not only celebrities, but Instagram or YouTube personas, that have their niche of followers. Their audience can go from a few thousand to millions. Influencer marketing has become more popular recently because of the following reasons:

  • It’s organic
  • It’s authentic
  • Connects with the customer

Many companies are leaving traditional advertising in favor of pairing with influencers that carry the word about their products or services. For example, GoodFoods, partnered with 60 influencers to produce content and recipes using GoodFoods products online.

How do you find the right influencer for your company is another story. Luckily, there are AI solutions that allow companies to rank and score influencers by niche, followers and ROI potential.

6.Social Messaging Apps

Messaging apps are not only for communicating with your friends. With more than one billion monthly users active on Facebook Messenger, companies are taking the opportunity to connect with their audience through messaging apps.

Social messages give businesses the chance to send messages to customers directly, answer queries, and conduct direct sales. It works as a live chat for customers to reach you, then you can provide assistance, remind them of abandoned carts, send event invitations, and more.

7.Stories on Social Media

Instagram and Facebook allow users to share stories, and since their appearance, they became really popular with users. Here are some statistics:

  • 500 million people use Instagram Stories every day
  • More than half of Instagram users become interested in a brand after seeing it in an Instagram Story.
  • Half of the users say that they are interested in purchasing a product because they saw it in an IS.

8.From Social Media to Social Marketplace

Social media platforms have added eCommerce features in 2020. The goal is to provide users with a seamless journey from discovery to purchase. We can expect the trend to grow in 2021, with brands using social media platforms as a marketplace. The next section explains what tools they will likely be using.

9.Social Commerce & Shoppable Posts

As mentioned above, social media platforms are investing in adding ecommerce features to social posts. For instance, Instagram shoppable posts:

How do you do it? You can add tags to the products on your stories or posts, the tags will take your customer to a page where they can purchase the product.

10.Facebook May Have Reached its Peak

According to the recent 2020 Facebook performance update, there is reason to think that the network is entering plateau.

The network is showing less monthly and daily new users. Why there are less users is not clear, but the network is completing its second decade, and there are other competitors appearing.

11.Focusing on the social media channels that work

With so many social media channels available, companies can feel overwhelmed to try to keep relevant on all of them. Therefore, reducing their social media channels to focus on what it really works for their audience is likely to be a necessity for 2021.

12.The rise of UGC (user-generated content)

User-generated content will become a central part of marketer’s strategy in 2021. Advertisers are using AI to create ads that work with user-generated content. Brands like Lush cosmetics use Instagram hashtags to drive UGC to work for them.

Another example that uses user generated content is Aerie. They usually #regram — taking a post from another user account and reposting on your own — as a social media strategy.

SEO market trends

13.Content Marketing Is Still King

Content is king, we are used to hearing. The reality is that search engines like Google, prioritize well-written content and useful links when ranking sites and presenting search results to users.

In recent years, the changes in Google algorithm prioritized, even more, the relevance of content for SEO. The effects on marketers were fast to follow:

88% of marketers are realizing that creating content that is useful to their audience presents their organization as a credible source.

Moreover, investing in content marketing can be a cost-effective way to attract customers to your site and engage them.  

“Content marketing has lower up-front costs & deeper long-term benefits than paid search, says @JuliaEMcCoy.

With search engines prioritizing well-written and useful content, it is safe to say that content marketing is a trend that will continue well into 2021.

14.Branding focus

Consumers are overwhelmed by the sheer amount of options they have every time they research something online. With this marketing landscape, having a distinct, unique, and recognizable brand is key for success.

As most companies moved online last year, the problem of too many options is even worse. In 2021, you’ll see more companies focusing on branding strategies than on hard selling. One of the reasons branding is so critical now for survival is that search engines prioritize ranking brands over sites. More in the following section.

15.EAT

E.A.T is one of the most important criteria Google uses to rank brands and sites. It stands for:

  • Expertise: your pages need to have quality content written by an expert in the subject.
  • Authority: you need to build your brand’s authority on the subject.
  • Trustworthiness: your site needs to connect with other authorities on the subject.

These criteria measure the quality of a web page. It works because all websites need to have it if they want to get ranked in a search engine. The higher they measure in these three criteria, the higher the rank. E.A.T measures how a page fulfills the purpose of helping users. As Google says in their terms:

“Websites and pages should be created to help users”

16.A/B Testing for SEO

A/B testing is used across industries, not only in marketing. But it is safe to say that currently, much of modern marketing is about testing and analytics. Long gone are the days of measuring a campaign’s success by trial and error.

By applying A/B testing to SEO, you actually test the content beforehand. Then, you can identify which version of the site is generating more results.

What can you use A/B testing for? 

You can use A/B testing to experiment with:

  • Meta titles and descriptions
  • URL structures
  • Headlines
  • Calls to action
  • Sales pages
  • Product descriptions

17.Interactive Content

Interactive content is one of the trends that grew faster last year. With our lives moving online, consumers wanted to replace as much as possible personal interaction with the brands. Examples of interactive content include:

  • Quizzes and polls
  • Augmented reality solutions
  • VR ads

The key is engaging the user and offer an immersive experience. Online retailers, for example, let you know what is your exact size with online calculators. Beauty brands use AR to let you try hair color with a virtual assistant to check how a specific hair color will look on you. The possibilities are endless to make the experience more memorable for the user.

18.The Rise of the Featured Snippet

What is “position zero”? The term refers to the topmost position in SERP results. This position is usually occupied by the featured snippet. 

What is a featured snippet?

This is the useful summary of information Google presents first on the page to answer your query. Why is it important? Well, this coveted space answers a user query without the need to click a link. If you get to rank in this space, you found the pot of gold at the end of the rainbow. Moreover, featured snippets are used to answer voice searches. Since a third of Internet searches are done using voice search, you can get your content to answer the question.

19.SEO Is Not Dead – It Uses Structured Data

The term structured data refers to any data organized so search engines can crawl and categorize it. Structured data can give your site’s SEO a boost, since your content will be more useful and easily to categorize. Structured data can get you in the coveted position zero, as a featured snippet or a Knowledge Graph Box.

Structured data generates “rich snippet results”, the snippets with images, pricing and statistics:

Rich snippets are great for driving traffic and clicks, especially with mobile users.

20.Cumulative Layout Shift

This metric measures how visually stable your page is. To put it simple, the CLS score helps you understand how likely your page is giving an unpleasant visual experience to users.

According to Google, a good score for mobile and desktop pages is less than 0.1. A score greater than 0.25 is considered not good.

What can cause CLS?

  • Many different fonts in the page
  • Ads that shift the content

Why is it important? Unsurprisingly, a high CLS causes conversion rates to drop and bounce rates to rise. After all, few users will stay and purchase on a site that gives a rugged experience. That’s why we are likely to see more sites analyzing their CLS in 2021.

21.Pillar Content

Unlike what you may think, in 2021, the usual under 1000 posts won’t get you anywhere. According to experts like Neil Patel, posts that are around 3000 words long attract the most traffic and engage more readers. The length offers readers the opportunity to explore subjects in-depth. A content creator that produces long-form content regularly can establish itself as an authority on a subject.

A study found that long-form content helps more with SEO, as gets three times more backlinks than short articles. Want more proof? When you search a query on Google, chances are that the top 10 results are longer articles. Some benefits of pillar content include:

  • Longer time-on-site
  • Reduced bounce rate
  • More backlinks and social media shares
  • Higher Google ranking

22.Image and video SEO for visual searches

This was a game-changer. Instead of trying to describe what you want to search, you can upload an image and get more specific results.

You just upload the image of what you want to look and Google offers similar images:

Visual search is so convenient and useful that many companies jumped into the trend. One example is Pinterest Lens, a visual search tool that lets you take a picture of an item to search for similar products, view pin boards about it or find out where to buy it online.

The success of this tool shows how much visual search is engaging users. Since the beta version, Lens recognizes 2.5 billion home and fashion items and it drove Pinterest searches to skyrocket.

But not only Pinterest is taking advantage of this, Google and Bing also launched similar visual search engines.

23.Semantic Keyword Research

All content writers have heard it: Write for people, not for Google. A blurb of 4000 words won’t get the results you want if it is not matched to user intent. When Google analyzes your content to check if it matches a specific query, it doesn’t take only into account lone keywords.

The engine makes a semantic analysis to discover what exactly wanted the user to achieve with this question. When you write with the user intent in mind, these semantic keywords give Google a better idea of what your content is about and how it can help users.

24.More Investment in Analytics

As we explained before, today’s marketing is all about metrics. Therefore, more companies are investing in better analytic tools that go beyond the basics of Google Analytics. Better analytics result in better business intelligence and support decision-making.

25.Increased Security

As more people conduct activities online, the need for more security to protect the websites is greater. A secure website makes a user feel safe to hang around.

Data breaches happen to everyone, small and large websites and platforms. Therefore, most consumers think that how you manage their sensitive data can be a deal breaker when consuming your content, products or services. In 2021, increasing web security is not an option.

26.Progressive Web Apps (PWAs)

You have responsive sites that work on mobile as well as on desktop and you have mobile apps. Now, this new trend, Progressive Web Apps, is basically websites that work like mobile apps. For web developers, this can be a one-in-all solution to have a website and an app all in one.

As the number of mobile users increase, more companies will leverage this type of web app.

other engines have appeared with the intention to provide users with more privacy. One such example is Privado.com. This engine focused on private searching, gives the users the possibility of searching without being tracked. The engine doesn’t store personal information, nor uses cookies or any means of tracking. The goal is to provide the user with an absolutely private search experience.

28.Artificial Intelligence

Back in 2017, Gartner predicted that AI would be in almost every software product by 2020. And they were right. The artificial intelligence market is expected to reach $190 billion by 2025.

AI can collect and analyze data from social media and customer interactions to evaluate customer’s behavior. AI searches patterns, allowing you to understand your audience preference.

29.Chatbots and Conversational Technology

Last year, conversational technology exploded as a contactless way for consumers to connect with companies. According to Gartner peer insights, the conversational platforms that are driving trends include:

  • strong Natural Language Processing capabilities,
  • supports voice and text input
  • Use personalization for natural conversation
  • Allow media and document sharing
  • Provide dialogue management
  • Multiple chatbot orchestration
  • Data maintenance

Why chatbots?

  • 24 hrs service
  • Provide an instant response to customer queries
  • Allows to triage and solve simple issues.

For example, Olive, the assistant of Woolworths, Australia’s supermarket chain, lets you order and upgrade your mobile SIM card.

Brands, like Sephora, are leveraging on chatbots to provide help and product recommendations to potential customers.

30. Big Data and Deep Learning

Big Data and deep learning will continue to grow in 2021, according to a report. More importantly, more companies will use big data analysis to improve their business efficiency and drive innovation.

One downside is that while more companies are using big data, the requirements of protecting the management of consumer data increase. More regulations like the CCPA and GDPR entering effect.

31.Augmented Reality (AR) & Immersive Technologies

Companies like Facebook are diving deep into the use of augmented reality to enhance the customer experience. Facebook Oculus gives users the opportunity to play without pushing buttons, transforming the gaming experience into an immersive virtual reality one.

Marketers can take advantage of this technology to provide immersive experiences for their customers. Some brands, like IKEA, Tom’s shoes, Patron Spirits, and even Marriott International, are already giving customers a VR experience.

Other ways you can use VR to provide meaningful experiences to your audience:

  • Augmented Reality ads – for gaming and consumer products
  • 360-degree videos – for real estate, tourism.

32.`Predictive & Augmented Analytics

Predictive analytics consists of the combination of data mining, predictive modeling, and machine learning to identify patterns and come with forecasts. More digital marketing companies are using predictive analytic tools to predict consumer behavior and identify trends. 

Gartner defined augmented analytics in 2017, claiming it to be the future of data analytics.

Augmented analytics is the use of enabling technologies such as machine learning and AI to assist with data preparation, insight generation, and insight explanation to augment how people explore and analyze data in analytics and BI platforms. It also augments the expert and citizen data scientists by automating many aspects of data science, machine learning, and AI model development, management, and deployment.”(Gartner)

Putting it simply, augmented analytics use machine learning to deepen the understanding of the data and take even larger datasets.

33.Live streams (TikTok anyone?)

Streaming is every day more popular, and the explosive growth of TikTok confirms it. With Instagram adding Reels with in-video shopping capabilities and Tik Tok on the way to do the same, it won’t be longer before live streaming in social media turns into a real-time marketplace.

34.Companies pivots may stay that way

2020 changed the digital landscape for good. It is unlikely we will come back to pre-2020 conditions. Consumers are enjoying the convenience of online commerce. Hence, companies that pivoted to adapt last year, may find now their customers expect them to continue on the same line.

35.Purpose-driven campaigns

Last year marketing campaigns were tinted with a purpose: helping customers overcoming the pandemic as much as possible. Purpose-given campaigns will be still relevant in 2021. These campaigns promote social activist themes, for example, the campaigns about Black Lives Matter. The issues resonate with customers and increase engagement with relevant audiences. These campaigns are effective because customers identify with the same social issues the brand cares about.

36.Voice search

Smart speakers and voice assistants are no longer a trendy item to purchase. Statistics predict over half of American homes will own a smart speaker (Google Home, Alexa, and others) by 2022. People use the voice assistants not only for routine activities but for voice shopping. The voice shopping market is expected to reach $40 billion in 2022.

37.Virtual events are here to stay

In 2020, companies and individuals shifted to virtual events out of necessity due to the pandemic. Chances are that in 2021 many events will continue to be virtual because of the benefits it brings to companies. Virtual events can reach a wider audience and allow for higher attendance. So in 2021 we will continue seeing more virtual events.

38.Monetization marketing

If 2020 saw a growth in online activity, it also gave a lot of opportunities for companies to make money from their digital properties. Display ads, search monetization, and in-app advertising are some of the monetization trends we may see growing in 2021.

39.Growth of Geo-Fencing

Geofencing is a marketing approach where you put a geographic limit around a point of interest. If a user’s mobile enters the area, the geofence triggers an alert and delivers relevant ads. Here are some of the benefits of geofencing:

  • Mobile ads with geofencing have double the click-through-rate
  • It is compatible with most of the smartphones.
  • 53% of consumers visited a retailer after receiving a message that is location-based

40.Conversational Marketing

Conversational marketing is the use of conversational technology for marketing purposes. For example using chatbots as “sales assistants”, or SMS marketing to communicate with customers. Several big names are using this technology: Domino’s, Sephora, 1-800-Flowers.

41.Video Marketing

This is one of the most important marketing trends today. Here are some statistics that show why you should incorporate video marketing to your strategy:

  • 86% of companies are using video as part of their marketing strategy.
  • 93% of these marketers say that video is an important part of their marketing strategy, from a 91% in 2019.
  • The videos with most success are explainer videos (73%), followed by social media videos (67%)..

42.Personalized Email

Email personalization uses personal information from subscribers to produce tailored emails. It allows you to send highly targeted email marketing campaigns. Why should you use email marketing personalization?

  • 82% of marketers report an increase in email open rates because of email personalization.
  • Personalized promotional mailings have 29% more open rates than non-personalized.

43.Browser Push Notifications

With the boom in online commerce, push notifications rose, with most online stores using some type of push notification. They tend to be more effective than a newsletter. You can send abandoned cart reminders, product suggestions, and more. Because of that, we’ll probably see more companies using personalized push notifications in 2021.

44.Omnichannel Marketing

You probably heard about omnichannel marketing in 2020. Is an approach of marketing that uses multiple platforms (for instance, social media, blog, email marketing) to connect with leads. It gives the benefits of providing a cohesive brand message across channels. Omnichannel marketing tends to show higher engagement rates and conversions than using a single channel. Simply put, you broaden the number of touchpoints.

4 5.Neuromarketing

Neuromarketing is not new. Back in 1999, Harvard scientists conducted the first MRI research as a marketing tool, starting the neuromarketing field. This is a research field that analyzes people’s brain activity through head scans to find out the type of content they like. The first studies were conducted for retail marketing. One of the results of neuromarketing is the eye-maps, which measure the interest of a viewer on a website according to where they look on the page. Companies use this information to optimize their content and strategies.

46.Blockchain Technology

A blockchain is a connected series of data records. The records are stored in immutable blocks, secured and connected to each other via cryptography in a neutral computer.

According to Investopedia, “the blockchain is copied and spread across a network of computers, not storing any of its information in a central location”. 

Although usually associated with finances and supply chain transactions, it is starting to get implemented in digital marketing. Since Blockchain eliminates the intermediary, we may see digital marketing companies using blockchain to track media buys, verify online identities or protect personal data.

47.5G Technology

This trend, the fifth generation of mobile technology, will bring many changes to digital communications. Telecom companies aim to achieve a fully mobile connected society, bringing high-speed data transmission to far-reaching areas. Yet, it is more than that, it will give way to more integrated technology.

48.Privacy Marketing

Privacy protection is not only a way of protecting data. These days, with data breaches happening every now and then, consumers need to know they can trust companies will keep their data safe. Thus, marketing teams need to focus on gaining the trust of their audience. One of the ways is protecting the privacy of users by not saving personal data in records. This ensures that in case of a breach, an attacker won’t have sensitive data to steal.

49.Gamification

Keeping your customers engaged can be a challenge. Companies like Starbucks use gamification techniques to connect with their customers. The app uses purchase history and location data to personalize the customer experience and encourage the use of their loyalty program. The app increased their revenue to over $2 billion.

Digital Marketing Landscape

Here are the key statistics you need to know to understand where the digital marketing landscape is heading for 2021.

  • Spending on digital marketing decreased in 2020.

2.Spending Is Recovering

Digital spending is recovering, and it is expected to reach $389 billion in 2024, from $332 billion in 2020. The increase is driven by the market bouncing back and trying to tap into the customer’s increasing online activity. The trend doesn’t stop there, with an expected growth of  $525.17 billion by 2024.

  • LinkedIn ads spending grew 40% during 2019-2020

LinkedIn ad spending reached $1 billion in the US, establishing the network as a solid advertising channel for B2B marketers (eMarketer).

  • Personalization is going strong

Most marketers would focus their personalization efforts on improving the customer experience through service and product recommendations.

From the consumer’s side: 80% of consumers are more likely to do business with a company that offers personalized experiences. (Instapage)

Digital Marketing Basics

If you want to succeed in digital marketing, there are a few basic pillars that you need to master: digital presence, branding, and relationships. These three core concepts can help simplify what may be a multifaceted field.

Digital Presence

This is the key to any digital marketing you may start. These days, a digital presence is equal to having a presence at all. It is not enough to have a website or a social media page. You need a clear strategy that drives how and where you should build your presence.

Unsurprisingly, it all starts with your audience. Here are a couple of questions that can give you direction when building your digital presence:

Where does your audience spend their online time? 

The golden rule of marketing is to know your customer. So, if you want to reach your audience, first find out where they spend their online time. What type of content do they consume? What social networks do they spend time on? What search terms do they use? This will help you define which channels are the most effective to build your presence.

What’s the purpose you want to achieve with your marketing strategy?

Ask yourself what you want to achieve with your online presence. Do you want to raise brand awareness? Here, your strategy shouldn’t focus on the hard-sell. If your goal is to increase conversions, then landing pages can help you close the deal with clear direction and calls-to-action.

Branding

Your brand encapsulates what your company stands for. It includes everything, from your company name, color scheme, mission statement, slogan, logo, and more.

To stand out on a sea of brands, your brand needs to showcase what it makes it unique. Keeping strong brand awareness is one of the most critical ways to differentiate yourself from the competition. Yet, it is not enough to stand out in the marketplace, but you need to stand out online too. So, refine your online branding strategy in a way that search engines recognize your brand instead of your site. In fact, the Google algorithm considers a strong brand one characteristic of a “good quality site”

Relationships

Your digital marketing strategy should not be limited to trying to appear on Google’s first page. Social networks, blogs, forums, social apps, and other similar platforms can help you build a relationship with customers online.

When we talk about marketing, relationships will always be the foundation of good business. Building an online presence will get you noticed, but creating a relationship with your audience will get you conversions.

To form effective relationships with customers, you need to be personable and personal. Using social media and good content, you can connect with your audience and let them know your brand message.

 5 Challenges for Digital Marketing in 2021

  • Less spending in marketing 

Marketing budgets took a hit in spending in 2020. While marketing companies are recovering, the spending is not yet at the levels we expected before 2020. Although the e-commerce ratio increased dramatically, companies have yet to catch up with the new needs in digital marketing.

  • Driving engagement across multiple channels

In 2021 it will become even more relevant to connect with customers where they are. Creating engagement will become more challenging, via adopting mobile messaging channels, and leverage personalized and dynamic content to improve the customer experience and customer loyalty.

  • Mobile-first strategy

More people are browsing and shopping from their smartphones than ever. A mobile-first approach allows your customers to consume your products/services on the go, anytime and from anywhere. So, when creating your marketing strategy for 2021, think about a mobile-first approach.

  • Establishing Omnichannel Marketing

Customers are active on multiple devices and platforms. Marketers need to combine online and social media strategies. This aims to make it easier for your audience to reach you wherever they are. Omnichannel marketing allows you to focus on the platform where your audience is most active. The key is to provide your customers a smooth customer experience when they change from a channel to another.

  • Complying with Privacy and Data Sharing Regulations

Marketers will need to adapt quickly to evolving privacy and data sharing regulations. Since many of the regulations target across frontiers, marketers need to take that into account. The phasing of third-party cookies compounds the challenge for marketers to understand a customer’s purchase intent.

The future of Digital Marketing – top 3 predictions

After analyzing the major trends for 2021, we explored the top predictions for 2021:

  • From digital marketing activities to experiential events

When the pandemic hit, customers pivoted to use new technologies and performing activities online. But in 2021, many people are already exhausted from living their lives online most of the time. Keeping customers engaged will depend on how rich is the customer experience they provide. Marketers should evaluate their digital experience and refine engage customers without producing “digital fatigue”.

  • Customer experience integrates with other functions

In the report, Gartner predicts that by 2023, a quarter of organizations will see marketing integrated with sales and CX into a single function. The goal is for customer-focused functions to work together with synergy.

  • Content curation and moderation become more important

By 2024, Gartner predicts a third of organizations will consider moderating user-generated content a priority. Using software and tools that allow companies to monitor, moderate and manage user-generated content to prevent impact on their brands.

The bottom line

Hopefully, these trends we have aggregated and shared at CodeFuel will help guide your marketing strategy for 2021. Partnering with an expert in monetization can maximize your marketing efforts, and increasing the ROI of your strategy. Start monetizing today with CodeFuel.

Source: The Top 50 Digital Marketing Trends for 2021 – CodeFuel

.

References

Kim, Angella J.; Johnson, Kim K.P. (2016). “Power of consumers using social media: Examining the influences of brand-related user-generated content on Facebook”. Computers in Human Behavior. 58: 98–108. doi:10.1016/j.chb.2015.12.047.

6 Proven Ways Social Media and Ecommerce Can Boost Sales

Over the past decade, social media platforms have experienced tremendous growth in ways that not many people could have predicted. Today, these platforms have become avenues for marketers and business owners around the world to foster relationships with their audience and boost their brand exposure.

In addition to growing brand image and building relationships with customers, you can also leverage the power of social media and ecommerce to increase your online sales. So what are the best social media and ecommerce tactics that can be used to increase sales?

Why advertise on social media?

Advertising has been around for a much longer period of time than social media. It has been reaching consumers via TV, radio, even billboards for decades now. So why is advertising on social media so integral to a business’ success now?

The main factor behind the sudden growth in social media advertising is quite an obvious one. The vast growth of the platform means that more and more of a brand’s target audience are available in one place. However, this isn’t the only element pushing brand’s towards an online advertising campaign.

Another decisive factor is the specificness of social media advertising. People willingly give social media large quantities of information on their background and daily lives. This means it is easier for a business to target the exact type of person they want to reach with an advert, and tends to lead to increased success at the same time. This is especially true when you leverage social proof marketing.

In fact, social media ads are possibly some of the most refined there has ever been, reaching customers in niches never previously thought of. And with each platform offering different ways to connect with consumers, social media advertising is well worth taking advantage of.

Know the right networks to target

When social media is mentioned, most people think of Facebook. However, Facebook is not the only platform you can promote your online business on; there are other networks with high volumes of users you should consider too.

Knowing the platform where your audience spends most of their time will help you come up with a marketing strategy that suits the network. It will also help you to directly engage with your main social media audience, and improve the relationship between your brand and your customers.

Here are the main networks and their suitable audience:

Facebook

As one of the largest platforms in terms of customer base, Facebook is great for brand recognition, especially with younger generations. It is a platform that allows your ads to be seen by the most substantial numbers, whilst it also allows you to interact with customers with ease through messenger and your page.

Online businesses can benefit from Facebook by focusing on strategies that help them improve their brand exposure. In addition, you can also boost sales by using retargeting ads and advertise to those who have previously shown interest in your brand or your products.

Instagram

Instagram is ideal for brands who priotorize visual advertising, due to its focus on images, videos and other visual content. It is also the perfect platform for bridging the gap between consumer and brand, due to the interactivity of the site. You can communicate with customers through various mediums on Instagram, including stories, your page, and influencers.

Through influencers, Instagram allows you to make extensive use of celebrity endorsement. Influencers can give your products the extra boost they need during an ad campaign, to really push sales through the roof. You just have to make sure you choose an influencer that is truly representative of your brand and product, otherwise their use could end up having a detrimental effect on your brand, and campaign.

Twitter

Twitter is great for growing your brand name thanks to the popularity of hashtag usage. You can use it to run competitions such as giveaways, or simply to draw attention to your campaigns.

In addition to hashtag campaigns, you can also run standard feed advertising campaigns. These campaigns can be used alongside the hashtag campaigns to maximise their effectiveness.

Pinterest

This is a great platform for brands that sell beauty products. This is because research has shown the majority of Pinterest’s frequent users are women. Similar to Instagram, Pinterest allows brands to focus on the visual side of advertising so a detailed use of images is vital for success.

As you can see, different platforms attract a type of audience, thus requiring a different approach with your marketing strategy. Prior to deciding where to market your products, it is important that you learn where your audience is most active when online. Once you have this information, you can come up with a marketing strategy that will boost your online presence, sales, and brand recognition.

Use the right ads

There are a wide range of advertisement possibilities when it comes to social media marketing. And with each platform offering different capabilities, it is important to find the right way to reach your audience.

A good example of the variety of options on offer, is Facebook. Facebook offers extensive detail in their targeted ads, which is for finding new prospects who fit your demographics.

However, Facebook doesn’t offer this in one form. You can choose to use an ad in a video, within the users feed, or even use sponsored posts.

Instagram, which is now run by Facebook, also offers a wide range of options. Stories are a fantastic way to draw your audience closer to your brand, and allow you to use engagement techniques through video, polls, and more. If you want to show your audience what goes on behind the scenes, and the products you offer, stories are ideal.

On the other hand, Instagram also offers standard feed posts similar to that of Facebook, or sponsored content within posts, such as an influencer wearing a jacket from a brand that is then tagged.

One of the most effective advertising tactics to use across platforms is retargeting advertising.

Retargeted advertising is essential reaching back out to customers who come to your website but do not finish performing an action. For instance, a customer might have added a product to their cart, but failed to finalise that purchase.

Retargeted ads encourage your prospect to get return to a store, or website and complete their purchases. Big draws for customers tend to be limited promotional offers, or discounts.

Remember to check out how your retargeted ads are performing on each platform and make adjustments appropriately.

To create a successful social media campaign, you need to think carefully about the ads that are more likely to appeal to your prospects. Each brand will have a different audience, therefore there is no perfect strategy that covers every brand.

Use relevant hashtags

It’s with the help of hashtags that most platforms classify a wide range of posts into different sections. Using relevant hashtags will improve your website’s organic traffic as more of your target audience will come into contact with your posts.

With hashtags, the important thing to do is to spot what’s trending in your niche, and integrate those hashtags into your posts.

While this is a great way of expanding your brands reach, do not overdo it. You may incorporate a few hashtags in your posts, and they will have a largely positive effect. However, if you overdo it, you risk being labelled as spam. This will have a detrimental effect in both long term and short term.

Hashtags can also be implemented within your advertising campaigns. They can help to give your posts a clear narrative for your customers to follow. In addition, they can also draw one person into the entire campaign, even if they only come across one hashtag, and choose to click it.

All in all, hashtags can be a great way to depict your brand through social media. They can help to highlight your brand values, whilst taking up very little budget. They can also help your campaigns to increase in longevity and impact.

Use giveaways

Who doesn’t like free things? Giveaways and competitions are a fantastic way to draw in the crowds to your website. Contests can get people interested in your brand with just one short campaign, and also give you an opportunity to get people signed on to your newsletter.

By encouraging people to sign on to a newsletter, or to enter their details when joining a campaign, you can collect all important customer information. This could allow you to retarget them with offers in the future, or simply to remind them to join further initiatives that could create further interest.

Pro tip: Remember to make sure that any individual who stands to win must like or follow your page. This will expose them to the brands posts in the future.

Work with influencers

In most cases, influencers are people who have a sizable following on social media. You can use these influential people to promote your product to their audience online.

When deciding on which influencers to reach out to, it is important that you consider whether or not their following fit your target audience demographics.

For instance, if you are in the men’s clothing brand, ideally you will want to look for male influencers who discuss fashion, or similar products. Whilst you wouldn’t want to target a female gaming influencer, as her following would likely be the opposite of what you need.

It is also worth considering whether you want to work with micro-influencers, who generally do not have a mass following, or someone with a much larger group of followers.

It is worth noting that influencers with larger followings tend to have less specific demographics. You may be exposed to more engagements and clicks, but it is less likely that they will be relevant. Conversely, micro-influencers tend to have a more specific audience who share similar interests, which means they may have a better ROI.

Encourage your customers to leave reviews on social media

Social media is rapidly turning into a platform where people go to search for reviews of products and brands, prior to making a decision on a purchase.

A recent study showed that 91% of respondents were influenced to buy something by positive online reviews. This shows the importance of encouraging happy customers to post their reviews regarding your store on your social media profiles. It also highlights how a positive review could be the difference between someone buying, and someone not buying a product from you.

However, this is not an overnight task. You have to actively encourage customers to share their experience after buying from you.

Many customers will choose not to leave reviews, even with your encouragement. Therefore, it could also be worthwhile to offer something in return for a review, such as a discount on a future purchase, or early access to new products. Incentives can not only get you the review you were seeking out, they may also encourage a customer to use your brand again, especially if their review is actually positive.

You can also make reviewing easier for customers by embedding a share button on your thank you page or even a note with the delivery of their purchase. By making it easier to review the product, customer reviews will become more frequent, and brand engagement may even increase.

Final thoughts on Social Media and Ecommerce

If you are looking to improve your social media advertising, following these six tactics will help you on your way to success. By building brand recognition, trust and general awareness you will be able to bridge the gap between your brand and the customer. This will encourage purchases in both the short term, and the long term, whilst also helping you to better understand those who show interest in your brand.

Once your social media efforts are paying off, it’s time to measure your results and see how you can improve your online presence and sales even more. Jamie’s article does a great job in explaining how you can get started with tracking and measuring your social media ROI. Check it out!

Jacques van der Wilt

 

By: Jacques van der Wilt

Jacques van der Wilt is the founder and CEO of DataFeedWatch, a leading global feed management and optimization solution that helps online merchants optimize their product listings for 1,000+ ecommerce channels in more than 50 countries.

Source: 6 Proven Ways Social Media and Ecommerce can Boost Sales | Bulkly

.

.

More Contents:

Learn how to run a self-help group from a Social Saheli
pluc.tv – Today
[…] a 100 women from self-help groups have been trained by Social Saheli in mobile storytelling and social media marketing to grow and expand their businesses […]
1
Home
Raindrop Comms offers virtual assistance, social media, marketing & communications, providing an alternative to the costliness of recruiting & hiring staff.
N/A
Badminton Shoes Market Share, Size & Trend | Industry Analysis 2018-2028
industrytoday.co.uk – Today
[…] Sensing the aforementioned, manufacturers in the badminton shoes market are modifying their social media marketing tones to boost sales […]
0
Social Media Marketing
ducodigital.com – Today
[…] What’s Included In Social Media Marketing? Our social media marketing service includes an initial marketing consultation from our Director Darren Winter, who has an M […] What’s Included In Social Media Marketing? Packages including social media marketing training for teams and individuals are also available, please enquire for an accurate cost […]
N/A
Why Tracking Pixels Are Important for Home Builders (and how to use them!)
blog.marketingninjas.com – Today
[…] With this piece of code, you can seamlessly integrate your paid and organic social media marketing efforts to your website for real-time tracking […]
N/A
You will get linkedin marketing and leads generation for your business
[…] customers? Do you have tons to supply , but don’t know where to start? Do you feel overwhelmed by social media marketing and paid advertising? -I’ll be by Your Side to help you and- -I’m here to Help You make an Onlin […]
0
HOT JOBS & COOL JOBS: PPC SPECIALIST SEM / PPC PAID MEDIA IRVINE CA USA
[…] Apply Now>> 27 Social Media Marketing Specialist Irvine, CA, USA Social Media Marketer Job Description: Seeking driven individuals t […]   SEO/SEM, database marketing, email marketing, social media marketing ad space and audience  […]
N/A
Cardano Blockchain To Take The Lead In Scalability With Hydra – The Migration Begins…
markethive.com – Today
[…] The next tech social media, marketing, and broadcasting giant, Markethive, has also moved to the Cardano blockchain from Ethereum […]
0
⭐How To Make Money On Fiver
en.avision.org – Today
[…]   Visit Fiverr Social Media Marketing The demand for SMM is rising day by day […] Depending on your experience, you can make money in a reasonable amount by selling your social media marketing services […]
1
An Ultimate 2021 Guide for Yoast SEO
searchgnext.com – Today
[…] This will also help you with social media marketing which will eventually help in your SEO as well […]
0
Digital Marketing Internship in Ghaziabad at Indian Tech-Marketing Company –
jobviewtrack.com – Today
[…] Indian Tech-Marketing Company Job description: for social media & websites Skill(s) required Social Media Marketing WordPress Digital Marketing Search Engine Optimization…, blogging & social media 2 […]
N/A
Process Automation: Automated. for HyperAutomation.
amelia.com – Today
[…] started a new company today, would you prefer to buy different “best of breed” products for your social media, marketing, sales, and customer support needs and integrate them all after the fact, or would you invest in […]
N/A
What Is The Job Market Really Like Right Now? | Social Hire
social-hire.com – Today
[…] The Social Hire team never just do social media marketing […]
N/A
Lessons Learnt: Doing Business Internationally + Surviving A Downturn | Social Hire
social-hire.com – Today
[…] Our experienced social media managers are motivated to make a enhancements to your social media marketing and reaching targets in a way that realistically makes a difference to your business goals […]
N/A
Youtube Channel Promotion Strategy | YouTube | SEO | Link Building | Content Marketing | Keyword Research | Freelancer
[…] for 500 Subscribers⭐⭐ ⭐⭐YT LIKE & VIEW $30CAD for 1000 views ⭐⭐ ⭐⭐ TARGETED VISITORS ONLY ⭐⭐ ⭐⭐ Social Media Marketing(SMM)⭐⭐ ✅ CONSIDER IT DONE✅ We will provide you with 100% permanent and organic au More $250 CAD i […]
N/A
Semrush
Grow your online visibility. On all key channels. From just one platform. 50+ tools on SEO, content marketing, competitor research, PPC and social media marketing to help you attract and grow your audience online faster. Start your free trial
150
Social Networking: All You Need to Know
[…] From a business perspective, it is equivalent to social media marketing, or using social media networks to communicate with existing and new leads and customers […] Here are three things to keep in mind as you develop your social media marketing plan for 2021: Create Useful and Engaging Content Your social media marketing efforts will be only as successful as your content […]
1
Social Media Advertising Agency in Gloucestershire
[…] What is Social Media Marketing? Social media marketing is the process of increasing website traffic or brand attention through using these platforms […] Top Rated Social Media Marketing Companies Near Me We think of ourselves as one of the greatest marketing and advertising specialist […]
N/A
Social Media: 6 Trends To Improve Your Marketing Strategy In 2021 [Infographic]
[…] Also, with a successful social media marketing strategy, you can generate more sales […] (Pandemic Effect) Your social media marketing strategy needs to target and baby boomers […]
N/A
Android App Development — 2 | Android | Mobile App Development | Java | iPhone | Android Wear SDK | Freelancer
[…] say about your app developer system and method for producing high revenue with your company and the social media marketing $20 USD / hour (0 Reviews) 0 […]
N/A
How to Put Your Social Media on Lockdown | Social Hire
social-hire.com – Today
[…] Marketing Drives Results for Small Businesses, 3 Guidelines for Young Startups Starting out with Social Media Marketing, The Advantages of Leveraging Social Media for Business, and 5 Content Marketing Mistakes That Will […]
17
157 Positively Resilient Ways to Win your Job with Networking | Social Hire
social-hire.com – Today
[…] We outline and implement cutting-edge social media marketing plans that help our customers realise their organisational objectives and further their socia […]
N/A
10 Best Practices for Social Media Etiquette
bulk.ly – Today
[…] This content is perfect for social media marketing, as you can delve into a topic, give your followers information about your product and conclud […]
N/A
HOT JOBS & COOL JOBS: MARKETING MANAGER LAKESIDE TX USA
[…] Apply Now>> 9 Social Media Marketing Manager Haslet, TX, USA Manage all social platforms including Facebook, Twitter, and Instagram […]
N/A
The Social media marketing Daily
paper.li – Today
A selection of articles, blog posts, videos and photos recommended by Prisca Kumako…
N/A
Digital Marketing Intern in Nasr City, Cairo | WUZZUF
wuzzuf.net – Today
[…] days ago Similar opportunities Digital Marketing – InternOkhtub – Smart Village, Giza9 days ago Social Media/Marketing InternNexus Analytica – Shorouk City, Cairo6 days ago Social Media Marketing Special […]
3
Agency Partners platform
What can an Agency Partner help you with? Our Agency Partners are skilled marketers who have excelled at helping their clients grow. Being long-time Semrush users, they also know how to make the most of the data and tools we provide. Rely on an Agency Partner to supplement your team and take a shortcut to better marketing results. Search Engine Optimization Content Marketing Marketing Strategy Social Media Marketing Analytics & Data Science Advertising
75
Best Practices for WooCommerce Follow-Up Emails (+ 3 Workflows to Test)
[…] Zakowicz, Director of Content at Omnisend, has nearly 15 years of experience in email, mobile, and social media marketing […]
N/A
6 Proven Ways Social Media and Ecommerce can Boost Sales
bulk.ly – Today
[…] Use The Right Ads There are a wide range of advertisement possibilities when it comes to social media marketing […]
N/A
Senior Social Media Manager – Code Red Esports
hitmarker.net – Today
[…] Key Responsibilities: Carry out social media marketing services for Code Red’s clients: day-to-day management of their social channels, creative ideatio […]
N/A
HOT JOBS & COOL JOBS: MEDICAL MARKETING WEST PALM BEACH FL USA
[…] West Palm Beach, FL, USA Beautiful Medical Spa and Anti-Aging Center looking for an In house Social Media Marketing, Creative Graphic Designer with Sales and Marketing experience for our 2 facilities […]  This job offer is not available to social media “marketing” companies or an individual seeking to  […]
N/A
HOT JOBS & COOL JOBS: DIGITAL MARKETING STRATEGIST MILWAUKEE WI USA
[…] This individual will be responsible for developing and executing strategic omni-channel digital and social media marketing programs for the company and our clients […]
0
HOT JOBS & COOL JOBS: DEVELOPMENT MARKETING DIRECTOR BRIGHTON MI USA
[…]  Social Media Marketing: 1-3 years Required license or certification: * Valid Drivers License […]
N/A
HOT JOBS & COOL JOBS: SENIOR SOCIAL MEDIA MARKETING MANAGER SAN DIEGO CA USA
FIND THE PERFECT JOB! keywords location distance 1 Senior Social Media Marketing Manager San Diego, CA, USA As the SR. Social Media Marketing Manager, you’re responsible for our marketing and relationship lifecycle across social channel […]  Some experience with video content creation and social media marketing * Some experience managing  […] Apply Now>> 15 Social Media Manager San Diego, CA, USA This role is that of a social media marketing strategist, creative, and manager who has great communication skills and follow-through […]
N/A
HOT JOBS & COOL JOBS: ENTRY LEVEL MARKETING BRAND AMBASSADOR TITAN FANS WANTED NASHVILLE TN USA
[…]  Experience and understanding of social media marketing are highly preferred […]
0
What We Do –
wolfinteractive.co.uk – Today
[…] From Facebook advertising and social media marketing, to content marketing, SEO and SEM – Google Adwords and beautiful website design mixed wit […] carefully planned and executed advertising campaigns offer the optimal return on investment (ROI) SOCIAL MEDIA MARKETING Great digital marketing can bring remarkable success to your business, creating devoted bran […] a difference! Call for advice 0800 288 4763 What we do Website design Search engine optimisation Social media marketing Digital advertising Corporate photography Brand + print design Useful links About us Blog Terms […]
N/A
Digital Marketing and Jump Rope Expert Geraldo Alken Tells A Story Of Courage Leading To Success – Press Release – Digital Journal
[…] marketing, website design, content creation, search engine optimization, email marketing, and social media marketing […]
%d bloggers like this: