With Postradamus you can quickly find proven viral content (others have already created and tested) in your niche in a matter of seconds / or create your own content that is easily uploaded to Postradamus via CSV, RSS or chrome extension.
Then, with just a couple of clicks, tell Postradamus when you want all of your content to be scheduled and published to various social media sites such as Facebook, Twitter and Instagram (just to name a few). It’s really that simple.
You can use it with the Business and Agency plans you can create user accounts for your Virtual Assistants/Employees. All plans allow you to manage unlimited clients and/or personal projects. Each project can be separated into what we call Profiles, in Postradamus.
How It Works:
1. Find
Built in, powerful search engines, that help you find viral photos from places like Twitter, Instagram, Pinterest and Imgur, books and products from Amazon (affiliate link included), interesting articles from Reddit or RSS feeds, Add YouTube videos or upload Native videos to Facebook,Mass upload your own images/videos from your hard drive
2. Edit & Schedule
Edit your posts with emojis, hashtags, links, custom text and more, Create extremely flexible schedules that let you schedule thousands of posts in mere secondsBuilt in calendar feature for quick drag and drop scheduling for when you need more fine tuned scheduling, Schedule specific types of posts at specific times
3. Publish
Publish your posts instantly to your Facebook pages, groups and personal feed, Also publish to Twitter, Pinterest, Instagram, LinkedIn, Google+ and WordPress blogs, Or, export your posts to a CSV file for other purposes, No more manual posting. Postradamus handles all of it
Do you run blogs on WordPress? Posting trending & Viral content is always a challenge when it comes to blogging. But with this tool you can discover popular content across all popular websites and post them in your blog, And keep in mind, you are publishing these posts with little to NO writing.
Discover Viral content on many different Social channels
Find Amazon best selling products
Automatic Amazon affiliate links
Find latest news articles from Reddit & RSS feeds
Find top performing Youtube videos
Mass upload & schedule images from your hard drive
Export lists to FB pages, FB groups, Twitter, Pinterest and WordPress
Post viral images to your WordPress blog with a click
Powerful in-built Graphic Editor
Drag & Drop Calendar to schedule your posts
Scheduler to publish posts to match your target country
And keep in mind, you are publishing these posts with little to NO writing. This is an app that you can use to get 1000s of viral content, within seconds. And be sure to let me know that you grabbed it.
If you’re tired of the B’S… the Loopholes and complicated software… Then maybe it’s time to build a real business instead. An Evergreen Business that makes you passive income month after month after month… for years and years. Ace Social Media Marketer Godswill Okoyomon will unveil SocialAgency360. It is an all-in-one platform that combines Content Marketing + Social Media Management to help businesses, publishers, brands, agencies, & startups…
FIND, CREATE & SHARE the best performing content consistently… to increase their traffic, leads and sales. Social Media Agency is unlike any other Social Media Marketing tool out there. Run-Of-The-Mill Social Media Marketing Software Vs. SocialAgency360: They don’t help you find clients – This software does that. They don’t provide tools (marketing resources) to close clients – This software does that. They don’t help you search for content – This software has a built-in A.I.-Powered Content Finder. They lack true Agency Training and Mentorship – This software has that.
They have 2 Angles: Real Agency Solution to setup and earn as a social media agency. All in one social media tool to traffic, leads and sales angle.
Social Media services are still very high in demand, and since the Pandemic, more and more businesses are looking to grow their brand and business with Social Media. With SocialAgency360 for the First Time users get everything they need to Start a Social Media Agency Fast and Easy and Long Term including the software to deliver these services in a snap.
They are offering every aspect of the Agency Setup: DFY Assets (They get all the assets they need to set up their agency). Workspace: Features to create multiple brands and manage clients efficiently. Client Finder to find leads for their agency. Client Feedback system to engage with clients and keep them coming back. Brandable report and up
Social Media is the best way to drive traffic, leads and sales to any business. Users get a complete set of social media management and automation features to create engaging content in a snap, manage their business on socials and drive consistent traffic and sales. They get features like: AI Content Discovery (All content types). AI-Assisted Composer. Social Media Planner. Social Media Automation. Analytics.
Step 1: Setup Your Agency: Use their Done For You Social Media Agency Business Assets to Setup your Agency in a Few Clicks
Step 2: Find Clients: Use their InBuilt Client Finder System to Find Leads on Demand
Step 3: Deliver and Repeat: Use their Social Media and Content Management tool to deliver service in minutes, get paid and repeat.
SOCIALAGENCY360 FEATURES
Part 1. Agency Feautures: Full set of features to setup, find clients and grow a successful Social Media Agency Business
Workspaces and Brands: Users can create workspaces/Brands for clients and exclusively manage each client social media service. For the SocialAgency360 FE they are giving 20 Seats, If they charge an average of $199 per month, that is an estimated $3,980 per month. They can get additional seat with Upgrade
Dedicated Social Media Agency Client Dashboard: They have created a Robust Client Management Dashboard. Users can Create special client login with dedicated dashboard and custom permissions. Clients can also engage in realtime via inbuilt client messaging system
Client Finder: The Client Finder allows users to run a simple location and business category search to find highly targeted clients via Facebook that can reach out and sell to.
Complete Done-For-You Social Media Agency Setup: They are giving Users a Complete set of DONE FOR YOU Social Media Agency Assets to Position their Business, Build Authority and Sell the Service.
Brandable PDF Reports and Analytics: Users can Schedule the Analytics Reports to be sent out to Clients based on set frequencies. Users can Eaisily brand these analytics and reports data and send to clients with their logo and branding each time…
Inbuilt Client Feedback System: Collect feedbacks and Communicate with clients from a secure inbuilt chat system. SocialAgency360 keeps clients Engaged and increased Client Retention. Heck, your clients might even tip you.
Intensive Social Agency Business Bootcamp.
Part 2. Social Media Software Features:
AI Content Discovery: Discover the top performing content and Insight to power you and your clients business. Find, analyze and share top performing content for any topic or industry. Their Huge Database allows you follow any topic across all Content Types and use this for you business or Clients Business
Multi-Channel Composer: Create Content HassleFree with their Multi- Channel Composer. Witness true composing power with their Multi-Channel Composer to easily create beautiful Images, Articles, Audio and Social Posts. This Composer comes with Real time Content Assistant to create Unique in a snap using their Proprietary Drag and Drop Editor to bring contents from across the web into the editor in real time.. (Live Search for Quotes Stock Images, Youtube Images).
Social Media Automation: Auto Post and Auto-Discover: Spend Less Time and Share Content Handsfree with Automation Recipes. Take Back your Time and Set your Content Strategy rolling without Interuption with rules to Auto-Discover and Auto-Post relevant & targeted content to your channels according to your own needs and settings.
Analytics and Reports: Get Robust Analytics that help you and your clients business grow. Use the feedback from analytics reports and fine-tune your social media strategy for optimal performance. With their Advanced Analytics, You can Make informed business decisions through meaningful insights from social media analytics.
Share your message with the best scheduling workflow. Robust Social Media Calendar and Planner to Stay ahead. No More Clunky Spreadsheet – Streamline your content workflow by collaborating with your team members and planning campaigns from an interactive calendar or list view. Plan, approve, reject or schedule content for all your marketing channels
Image Designer: Robust Social Media Image Designer. Use the feedback from analytics reports and fine-tune your social media strategy for optimal performance.
Being online for businesses has become very, very local.Everyone on social media is being located, by the things that they like and the things that they do. Social media marketing is very effective in creating greater visibility for businesses.
This is the reason every business owner wants to hire a social media agency to help them out on a daily basis. Another plus is the fact that social media marketing is an on-going thing i.e. when a business hires a Social Media Agency – its for long-term. With Social Agency 360 you have everything to cater to multiple clients from a single dashboard.
Also called buzz marketing, viral marketing gets its name because it spreads through a population much like a virus – from person to person. Viral marketing involves spreading your message quickly through your target market. Social media is considered a particularly fertile area for viral marketing because of the potential for engagement with your content to amplify your message. Viral marketing is basically WOM (Word of Mouth) on steroids that also increases the trustworthiness of your message when shared by friends.
However, viral marketing is a myth when it comes to building a sound digital marketing strategy. Yet, I hear this all the time from clients and prospects;
I want you to create a viral marketing campaign that’ll really send my brand over-the-top
The myth of viral marketing
OK, first, I can’t guarantee a post, white paper, image, infographic or another piece of content will go viral and no one else can either. Nobody can guarantee an action will generate viral marketing and, if they say they can, make them back it up with some money. In other words, require a substantial discount if their efforts don’t generate viral marketing results.
Of course, I can use elements “likely” to make a post go viral (and we’ll discuss these later in this post), but I wouldn’t want to bet real money on the whims of social media folks because any number of factors conspire to reduce the virality of your marketing strategy, including many that aren’t under your control.
A good example of a campaign that went viral is Roto Rooter’s Pimped Out John contest, depicted in the image below. The image is so outlandish, folks just HAD to talk about it. Users shared the heck out of the image, commented snarky things that generated more comments, and even the media picked up on the outlandish elements of this contest, garnering an estimated $1 million in free publicity according to the Marketing Director, who was surprised with the unexpectedly high results of the campaign.
Virality
Rather than perpetuating the viral marketing myth, let’s talk about virality — that’s the advice of successful journalist, Benny Johnson of Buzzfeed.
In his presentation, Benny said you can never predict which content will go viral (hence why I suggest the strategy of creating viral marketing is a myth). You can’t form a marketing plan around something so idiosyncratic.
Virality, to a large extent, is beyond your control because it depends a lot on serendipity, as I mentioned earlier. You might publish 100 pieces of really great content only to have some mediocre piece go viral, blowing all your notions that you control virality. Among the uncontrollable factors that contribute to virality, are:
It’s a slow news day. I often see some virality around the holidays, when fewer brands publish content.
Your post appeals to someone very influential. For instance, one of my posts caught the attention of Mari Smith, a Facebook influencer, for some unknown reason and she retweeted the content. Views of that piece of content when through the roof. The same thing happened recently when Google Analytics chose a post about their platform to retweet (see the Retweet below and pardon the bad crop job), despite ignoring numerous similar posts published before and after.
Your post gets featured on an important site or covered in the media. Whenever my post gets featured on the front page at Business 2 Community, website visits spikes.
Certainly, creating great content increases the chances that your content goes viral, but it’s no guarantee.
The ROI of viral marketing
But, the bigger question is: When content goes viral, does it HELP your brand?
And, too often, the answer is: NO!
This brings me to the topic of today’s post: Myths about social media.
Next to the definition of myth in the dictionary, you’re likely to find the viral marketing myth. The viral marketing myth, believed by most digital marketers is so pervasive, I’ve even seen marketing materials touting the firm’s viral marketing prowess. Well, let me say emphatically, viral marketing is a myth!
Now, that doesn’t mean that some content doesn’t go viral — it does. For instance, I published a post on a client’s blog, shared it on his Facebook wall, and got a 1000% increase in website views when the post when viral. Dissecting the success of this post, I found it contained both a provocative title and a captivating image. The post struck a chord that MADE readers want to know more.
Of course, views aren’t conversions so we didn’t see a big shift in that critical metric.
A viral campaign on social media is simply posts that have been shared many, many times from one social media user to another. And, the results of a viral campaign can be extraordinary in terms of increasing brand awareness, leads and sales. Although post engagement in terms of comments and likes is still very powerful, nothing on social media is as powerful as shares because it means that your post is potentially seen by the friends or followers of the person who has shared the post.
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Marketing is a continually evolving landscape. You know this. We know this. But 2020 presented a different challenge than previous years, leaving marketers to dig deep into what they need to do to attract and nurture leads and customers.
2021 will be no different – which shouldn’t make you panic! Part of marketing is doing your due diligence, and we’ve combined resources to come up with some powerful strategies to consider prioritizing in 2021.
SMS Marketing
The popularity of SMS was already accelerating pre-COVID, but the pandemic made the importance of quick, timely, relevant messages more necessary than ever. People needed fast updates on everything, from closures to switches to remote learning. And SMS marketing provided that, plus an average 98% read rate.
SMS marketing is also useful for both leads and customers in non-COVID-related campaigns, as you can implement various campaigns that are engaging to both audiences. For example, for current customers, you can send them text reminders of appointments or meetings. For leads, you may consider sending them branding awareness campaigns or coupons that may encourage them to buy from you.
The best part? With a platform like SMSZap, getting started with SMS marketing is a breeze. You can set up your account in a few minutes, link up with your contacts in HubSpot, and send personalized and engaging messages.
Content Marketing
COVID restrictions sent most people home at one point – to shop or work, or both. This made the demand for digital consumption skyrocket. What does that mean for your efforts in 2021? Your content needs to be high-caliber and plentiful, as well as:
Interactive
Emphatic
Engaging
Relevant to current events (2020 saw everything from social change, major elections, and COVID)
Made for the diverse crowds
That translates to creating and sharing educational, quality content about your products, services, and your company to your prospects and customers. You can use various resources like blogs, ebooks, infographics, social media, and videos to deliver your messages. No matter what type of content it is, it should address your target audiences’ specific pain points at every stage of their buyer’s journey, including the awareness, consideration, decision, and delight stages.
Video
Video can technically be considered a part of your content marketing – but its importance in our “new normal” isn’t something to shrug your shoulders. People longed for some human connection that they couldn’t get in person. Think about how you can use video in your previously “typical” marketing efforts. Are you switching to more online conferences, events, or webinars? These remote types of content are not going anywhere soon.
Similarly, video is just proven to be a useful tactic. In fact, 79% of consumers reported that a brand’s video convinced them to buy a piece of software or an app. A whopping 92% of those viewers also said they shared videos with others. That alone should help you realize the value of investing in video creation and distribution.
Chatbots and Customer Support Automation
When COVID initially hit, people scrambled to cancel flights, hotels, concerts, trips, appointments; you name it. The importance of a quick and solid customer support experience was integral. But customers weren’t the only ones dealing with the consequences of such an uncertain year. Support agents were hit with an influx of tickets to their helpdesk. Fortunately, chatbots and other customer support automation helped and will continue to in 2021.
Chatbots automate specific tasks and conversations by speaking with a customer or prospect through an easy-to-use interface. They lighten your teams’ workloads by tackling more straightforward conversational functions that are necessary but can eat up time. Advanced customer service automation can offload a large portion of support tickets with a high degree of accuracy. These resources also delight users because more and more people want information as quickly as possible and don’t mind speaking over a chat application.
Social Media
2020 certainly had a prevailing theme, and it was that a lot of people were at home for a good portion of it. Because of this, more people were also on their phones searching for news and updates from their favorite brands. One of the most common places to find this is generally a company’s Twitter, Facebook, Instagram, or LinkedIn.
Brands recognized this too. In fact, social media budgets accounted for 24% of all marketing budgets during the second quarter of 2020. And the momentum kept. There’s tremendous opportunity to ride these coattails and continue engaging and re-engaging with new and existing customers through fun, engaging social media campaigns or advertising.
SEO
When the pandemic subsides, businesses with brick and mortar locations will likely want to send as many people as possible back into their stores. Local search engine optimization (SEO) can help. Try:
Optimizing your “Google My Business Page”
Including local keywords throughout your website content
Strengthening your social media presence and including location-specific content
Position Zero, or Google’s featured snippet, should also take precedence in 2021. As humans become more reliant on technology, they expect the best answer as fast as possible. Position Zero has the most relevant information that answers that user’s question without clicking on any link. Some advice on getting a featured snippet includes:
Figure out what your company can get a snippet for
Writing out the exact question you’re trying to answer in your website or blog content
Use lists or tables
Research related questions and answers – any question can lead to another!
Create high-quality content that isn’t stuffed with keywords .
Another vital thing to consider when tackling SEO is to remember that people are searching for things differently now. People are asking more questions or phrases rather than just words. They’re also using devices like Alexa or Google Home. Search engines recognize this more nuanced context, meaning, and intent to deliver results, so keep it in mind for 2021.
It’s important just to reiterate here that with inbound marketing what we’re essentially doing is trying to focus on attracting good fit leads or opportunities for your business. And we do that through producing meaningful content that can enable you to have meaningful interactions with potential customers. It’s about just having good social etiquette. I’m, it’s not about interrupting people, it’s about actually being helpful, being responsive. Being very human in the way that you employ your marketing and your sales strategy. Which of the strategy from the video works best for you in 2018. Let me know by leaving a quick comment below. Details of the next London HUG event #LondonHUG can be found here: https://www.whitehat-seo.co.uk/hubspo…
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Paid media has one job: to lift your brand. And as digital marketing evolves, so too will your strategy. So how should you change your paid media strategy in 2021? Here are eight changes you can incorporate without a second thought.
1. Getting Passing Ads to Convert
Passing ads are a growing sector of the paid media world. This is evidenced by the recent evolution of Instagram Reels as well as the widespread popularity of sources like TikTok, Instagram stories, and Facebook stories.
Basically, if it passes through the user’s streaming or browsing session, you can consider it a passing ad (or passive ). Up to you! So how do you get these types of ads to pay off, both in the short and long term? These types of advertisements have their own playing field.
They must be quick, relevant, and (ultimately) conversion-oriented. A few specific types of ads work best here:
Organic-seeming ads are best. You want your audience to presume you’re someone they follow, even if they don’t. You want them to think this is a regular product or service offering update, even if it’s not.
Include post links or swipe-up links whenever possible. The easier you make it for folks to find you, the better.
The first second matters most. Include audio when relevant and make your offering known right away. Your personality should be obvious at first glance.
Cross-promote. If you share a product video on Instagram Reels, upload it to your story and your feed. If you have a TikTok, share the video there, too.
Use them to build a remarketing audience of “viewers” and “engagers” and “clicks.”
2. Making Core Influencers Part of Your Business Model
As a business, you don’t have to do it alone. Micro and macro influencers are an awesome resource at your beck and call, just as long as your audiences align. Even pages with a few thousand followers can make a big difference for smaller brands looking for a leg up.
Go on a hunt to find the top influencers in your space. Then, figure out the cost-per-acquisition for tracking each of them down (because you have to court influencers, especially the bigger ones).
From there, you can create a win-win partnership that gets you leads while the influencer earns income. Pro Tip: You can use influencer marketing tools to help you in your journey of integrating core influencers into your business model. Some of the most popular include AspireIQ, BuzzSumo, BrandSnob, and NeoReach.
Whichever you choose, make sure the influencers you find are big enough to provide real value to your brand — and that you’re paying a CPA that makes sense for your budget.Advertisement
3. Better Audience Management on Each Platform
2021 is the year to get your audience management down, both from a holistic perspective and within each encapsulated platform. That means zeroing in on every site in which you publish paid media advertisements and determining audience management. The first step in this process?
Building audiences.
From there, you must set up a strategy to target folks within every stage of the funnel – from upper to lower – and on each network. Perhaps the most crucial part of this process is refreshing your audiences as the year goes on. You should definitely plan on retargeting and testing new audiences throughout this time.
If you fail to incorporate this part, you run the risk of targeting the wrong sector of people, ultimately throwing money down the proverbial drain. However, if you retarget and refresh your approach, you’re bound to find a dynamic audience that correlates with your vision. In the end, audience management alone can be worth its weight in gold.
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4. Way More Funnels
One word:
Funnels.
You want to double-down on creating funnels and landing pages. But you don’t just want to throw these advertisements out into the internet abyss.
Build these funnels and landing pages:
By ad.
By network.
By stage in the customer journey.
By using these three correlations, you can figure out the route users are taking to get to the purchase point, and you can determine the root of your audience’s behavior. Journeys might differ between YouTube and Facebook, and that’s because these platforms are not built to act the same. Similarly, customers may respond differently by ad type (think carousel ad vs. video ad).
Where they are in the customer journey makes a huge difference as well. Consumers in the awareness stage will not respond to a coupon in the same way that someone just shy of the purchase stage will.Advertisement .In short, keeping nuances in mind as you develop a collection of funnels and landing pages will make all the difference.
5. More Forecasting by Source & Time With Budget Allocation
Staying on track with your paid media strategy means accurately allocating your budget across the board. It may sound tedious, but once you get into the swing of things, this process will be a natural part of your digital marketing.
First things first: Know the cost of all items in your program. This could be the cost-per-clicks, subscriptions, influencer payments (as mentioned above), or a whole slew of other monetary payments. Basically, you want to know what you’re paying, and where.
Next up: Forecast by quarter, not just year. This allows for easier budget shifts within a year. When you’re ready to change up your paid media tactics, you’ll be better set up to do so. Getting the budgetary green light from executives will run much more smoothly with a quarterly forecast in hand.
6. Getting Into Bed More With Microsoft
Microsoft, you’ve outdone yourself. The new Microsoft Advertising options are here, and the platform itself is really taking off. As a marketing professional, your brand will surely benefit from digging into it more by 2021. Specifically, Microsoft Advertising is now offering three new targeting options:
Enhanced LinkedIn targeting: Since Microsoft acquired Linkedin in 2016, they’ve developed targeting for LinkedIn profiles. Now, marketers can target LinkedIn audiences by job function, company, and industry. There’s also the option to use campaign bid modifiers by industry or job.
In-market audiences: Microsoft Advertising has expanded in-market audiences to France and Germany, which could be beneficial for some companies. But aside from that, in-market audiences themselves are super effective.
Dynamic remarketing for Microsoft Shopping: Microsoft Shopping now gets dynamic remarketing. This means that ecommerce marketers can now target customers who’ve already interacted with them in some way (i.e., targeting consumers who abandoned their shopping carts).
7. Getting an Acceptable CPA on YouTube & DSP Networks
Your cost-per-action (CPA) on YouTube and demand-side platform (DSP) networks needs to be at an acceptable rate. Using CPA ad networks is smart for businesses with a well-developed market. You don’t have to count on clicks just to bring in money, and you can advertise based on a particular action.
It’s also important to mention that you need to make these more secondary. They should come after the lower funnel networks and audiences are maximized. If you need help capping your CPA, consider making use of Google’s Target CPA bidding tool. It’s robust on machine learning and helps keep you at or below your target CPA.
Set bid limits, make device bid adjustments, and calculate your average target CPA, among other nuances. And if you didn’t know Amazon even has its own DSP now.
8. Using Machine Learning to Your Advantage
Machine learning is only getting stronger. For marketing leaders, 2021 really is the time to hop on the machine learning bandwagon. It just so happens that machine learning and paid media go together like peanut butter and jam.
Instead of using PPC managers who have to be compensated for doing it all, you can use machine learning. In fact, it can strengthen your ROI for paid media campaigns of all kinds (whatever the channel you prefer). Just make sure you don’t sacrifice your brand’s personality for a little efficiency.
One way you can do this is with Google’s responsive search ads. With a combination of creativity and machine learning, your ads have the potential to go far. You can also utilize Google’s Target CPA bidding, a tool we mentioned that just so happens to use artificial intelligence to get the job done.
Social Media Worldwide
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