8 Simple Tips to Improve Your Business Blog

With the rise of the digital age, there are plenty of ways to get your business’ voice heard, but don’t discount the importance of your blog. Business blogging is a valuable investment that your business should be putting time and consideration into.

You’ve probably heard it before: blogging provides the perfect platform for thoughtful, long form content that will help you better connect with your target audience. So your business started a blog and then what happened? Did you see the results you were hoping for?

If done well, blogging can enable your business to experience many benefits beyond just sharing information with your audience. It can help you increase conversion rates, generate awareness of both your business and the products or services you offer, and can even play a major role in helping you boost your search ranking. In fact, if you keep your blogs updated, lively, and informative, and your marketing engine can coast effortlessly to lead generation.

But, if you don’t know what it takes to create a successful blog, you might be wasting your time. In this post, I’ll provide tips on how to improve your blog so you can reap all of its benefits and move your business forward in the digital world.

1. Learn about your audience

Starting a business blog will give your company a chance to nurture your website visitors and build a sense of trust between your ideal audience and your brand. But to build genuine connections with your target audience, it’s important that you write about topics they care about and that match where they are in their customer journey.

With that in mind, you need to have a detailed understanding of the people you’ll be writing for. One great way to do that is to develop buyer personas. If you’ve never created buyer personas, or if you’re unsure how to create them, try out this buyer persona template from HubSpot. It will walk you through how to conduct research to build buyer personas and create a clear picture of your ideal audience.

Once you’ve defined who your audience is with your buyer personas, you can use tools like BuzzSumo or forums like Quora to learn about what your potential buyers are searching for and connecting with on social media. Understanding your audience and their needs will help you better tailor your content to them and their interests.

2. Interact with other blogs

With so many online blogs, making your blog unique might seem like a daunting task. Remember that your blog should be a part of the wider conversation regarding your brand and your industry. You should be linking to other blogs and sources of research whenever you write a new piece of content. This can lead to an increased amount of sites backlinking to your own site, too.

While it may seem counterintuitive, you want other sites to grab your information, as long as they give you credit by linking back to your original content. Backlinks are like online referrals, with other sites saying they think your information is so good they’re pointing others there.

As you garner backlinks, search engines note the popularity of your site and move it up in search rankings. So, treat your links to other sites as networking tools to help improve the authority and relevance of your business.

3. Be consistent

Your blog needs to be a reliable source for your readers. Sporadic blog posts are frustrating for people who are interested in what your blog is saying! This means that you should be organizing what you post and when you post it.Consistency is key to building a steady audience that repeatedly comes back for more and moves through your sales pipeline.

If you haven’t already, consider creating a content calendar for your blog to help you better plan out your posts. Whether you choose to post every day, weekly, bi-weekly, or monthly, make sure you keep a regular schedule so that your readers know when to check out your latest content.

4. Highlight your products and services

Blogging isn’t necessarily about selling to your customers directly, but don’t underestimate the power of well-written blog to help convert prospects. Sharing information delivers a valuable sample of what you have to offer. In fact, did you know that 57 percent of the purchase decision is already complete before customers even call the supplier?

That means that most of the buying journey has taken place digitally before the customer has contacted a sales rep. So, your blog articles should act as an introductory sales person, highlighting the benefits of your products or services to help accurately inform your prospective customers.

5. Be a valuable resource

One of the best ways to attract more readers is to produce highly valuable content. This works on two levels. The first is that your current readers will recognize that you have depth of knowledge in your field and will continuously turn to you whenever they have a question pertaining to your industry. Think Neil Patel and Brian Dean, both of whom are marketing gurus with a huge following because they’ve proven themselves to be credible experts through their online content.

It’s similar to a test drive. Most auto buyers take a test drive before falling in love with a vehicle. Even those who have the willpower to walk away to “sleep on it” are drawn back. Your blog should do the same for your business. Readers click in, read, and cruise away; but you will inevitably pull them back for more if you’ve provided them with helpful content.The second level has more to do with your search rank and how it drives traffic.

Google’s number one goal is to create an incredible user experience, and it does that by providing searchers with the most relevant answer to their search query.So, if you’ve written the most valuable blog post on Google RankBrain (Iike Brian Dean did here), then Google will recognize that through your website analytics and will reward you by placing you higher on the SERPs. And we all know, the closer you are to the top of the results page, the more clicks you’ll attract.Not sure how to write valuable content? Check out this video from Moz on how to 10X your content.

6. Let your audience be a part of the conversation

Your blog should be a knowledgeable resource for users, but you need to be careful not to sound too removed from your audience. Readers want to feel like their engaging with a resourceful community, not being lectured by an anonymous source. You can achieve this by focusing on the tone and style of your writing.

Use your blog to generate action and gather user details (subscribe to a newsletter, follow, like, respond to a poll, etc.). Get them to interact with you, and be sure you give them some incentive to share their contact information with you.If your readers message you on social media or write a comment at the end of your post, make sure you respond. One major key to a successful blog is to build a relationship with your readers, and engagement is a sure way to help you build those relationships and increase your readership.

7. Write well

This seems like a pretty obvious tip, but it’s important nonetheless. Your blog should be easy to digest, so make sure to maintain a conversational tone and keep your paragraphs and sentences short. Incorporating pictures and white space throughout your post will help break up large chunks of text that are harder to read/focus on.And, always triple check for grammar and spelling mistakes. I’m sure you’ve heard it before, but multiple typos can count against your credibility and can easily convince readers to click out of your post. Try using tools like Grammarly to catch errors before you hit the publish button.

8. Focus on topics, not just keywords

SEO is part art, part math, part mystique. With search algorithm updates like Google’s RankBrain, search engines are getting better at understanding searcher intent, rather than just matching results to the keywords in the query.With this in mind, the best way to improve your rank is to prove you’re an expert on topics as a whole. One way to do that is to write quality content (see tip number five above) and the other is to write about various aspects of the same topic.

For example, if you’re a jeweler, you can write about the many aspects of purchasing an engagement ring, such as “How to Determine a Ring Budget that’s Right for You,” and “Why Cut is More Important than Clarity,” and “Diamond Alternatives for the Nontraditional Bride.”By writing multiple helpful posts about a given topic, rather than simply stuffing various keywords into one post, you can establish topical authority, and over time, Google will recognize you as the best resource for anyone searching about engagement rings.For more information about gaining topic authority, check out this post on how to create topic clusters.

Stick with it and see the results

If your business has started a blog, but you haven’t seen the results you were hoping for, try implementing these 8 simple tips to improve your blog. Don’t get discouraged if your blog traffic doesn’t skyrocket right away.As is common with content marketing, it may take a few months for your content to get indexed by search engines, but if you remain a consistent source for original, high-value articles, you’ll reap the benefits of blogging in no time.

Source: 8 Simple Tips to Improve Your Business’ Blog – Relevance.

Related contents:BLOG: Outsourcing property management and client accounting can be a risky businessThe Negotiator Magazine

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How to implement a trade secret strategy that realises greater revenue for your businessIAM

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Want To Attract The Right Clients? Try These 10 Strategies

When looking for clients, you may be tempted to cast a wide net to increase the potential for success. However, this can be a defeating strategy if you aren’t careful—some clients just aren’t a good fit for a business, and vice versa. That’s why it’s important to focus your search on clients who could potentially be a good fit for you.

We asked members of Young Entrepreneur Council to share the strategies they employ to narrow down their target audience and attract the right clients. Their top 10 tips are below. Young Entrepreneur Council members share their top tactics for attracting the ideal client for your business.

1. Lead Questionnaire Forms

My company offers a wide variety of tech solution services. From web development, mobile app development, social media management, smart forms, business automations and payment gateways. With such a variety of services, potential leads tend to get confused about what they exactly need. We are very selective about who we work with.

Therefore, we make our potential clients fill out a questionnaire form where we ask them exactly what they need, their problems and their budget. This form has helped us sort through the good leads versus the bad leads. The bad leads are the ones that don’t have a budget at all, and good leads being the ones that are specific on their budget. We then can customize our services according to the client’s needs. – Fritz Colcol, ABN Circle

2. Carefully-Crafted Marketing Assets

The best strategy a business can use to attract the right clients is to clearly state—on their website and in all of their marketing material—the precise type of client that they service. That way, as an interested buyer is reading about what you offer, they’ll know right out the gate that you typically service someone other than themselves.

And, when a buyer that does fit your target persona reads that sentence, they’ll identify with your company immediately because the marketing material speaks directly to them. – Keith Shields, Designli

3. Disqualifier Questions

You don’t want every client. You don’t want most clients. So, use your contact form to discourage the wrong clients from even completing the form. When I was consulting, I incorporated disqualifier questions like, “Which area of your business is the largest pain point right now?”

If the prospect chose “finding more customers” or something marketing and sales-related, they weren’t a fit for my operations consulting services, so the form would end early and suggest a few better resources for them to check out. Don’t be afraid to send business away. A narrow focus on your product or service is a magnet for more of the right customers. – Chris Ronzio, Trainual

4. Helpful Lead Magnets

Lead magnets such as whitepapers and free courses can be good for finding new customers. This tactic is not only a way to get people interested, but it also helps you target the right prospects. If your lead magnet addresses a specific pain point of your ideal customer, you’ll be attracting the very people who can best use your service.

Of course, you have to create a lead magnet that’s truly helpful while, at the same time, not giving too much away. You need to study your market and look for specific issues and problems that your audience is seeking to solve. – Kalin Kassabov, ProTexting

5. Raising Your Prices

Some entrepreneurs and freelancers who are just starting out have a tendency to underprice their own work. This may be because they’re inexperienced or they may be hoping to attract more clients with lower prices. But a low price will only attract the type of clients who are difficult to work with and who expect a lot of quality work for a low cost. You don’t want to be working with those types of clients.

If you want to attract better clients, you need to raise your prices. Think about the type of clients you want to work with and what they can afford. You could even take a look at what your competition charges to get a better idea of what your prices need to be in order to attract high-quality clients. – Stephanie Wells, Formidable Forms

6. Earning Referrals

It sounds a bit old-school, but referrals are still the best way to get high-quality clients. There are things you can do to maximize referrals. First, never ask for a referral until you know you’ve added value above and beyond for a customer. Focus on your best customers, those who’ve been with you for a long time and really trust you.

It’s about quality, not quantity. Ask directly. It’s amazing how many businesses fail to do this. Your best customers want to help; show them how! Don’t incentivize via discounts or referral fees. This cheapens the referral and may even dissuade the original client who doesn’t want to seem self-serving. It works better when all parties involved are genuine and believe a good connection can be made. – Patrick Ambron, BrandYourself.com

7. An Optimized Social Media Strategy

When social media first emerged, people probably never would’ve assumed it would one day be used for businesses to grow. If your social media marketing strategy is optimized to cater to customers and serve them based on their needs, they’ll come to you. This starts by creating a strong profile that highlights how your brand benefits and serves its audience.

When your followers start to add up and users interact with you, respond in a timely manner and address concerns. Be proactive about helping users with issues and offering support where needed. Every step you take on social media adds up and determines how successful you’ll be, so make sure you’re active. – Jared Atchison, WPForms

8. Targeting Ideal Clients Where They Are

The best way to attract the right clients is for businesses to define their ideal client. It is very hard to appeal to the vast majority, so defining an ideal client is key. When businesses get really clear about who it is they are serving, then they will know where to find this type of client and how to develop strategies to attract them. What is the demographic of your ideal client?

What is the problem they might be facing that your business can help solve? What is your ideal client’s mindset or beliefs that may impact their purchasing decisions? These questions and more can help you narrow in on who you serve and who you should attract. – Diego Orjuela, Cables & Sensors

9. Defining Your ‘Red Flags’

A huge part of avoiding clients who waste your time is by having key identifiers in mind, or “red flags.” There are certain signs to tell if a client will take advantage of you, not pay you on time, etc. Stay away from clients who demand extra of you but aren’t willing to pay a fair price.

Clients who ask for a lot and try to change the guidelines you both already set are asking for trouble. Everything comes with a price, and you get what you pay for. Know your worth and set rates that match your skill set and expertise so you don’t get ripped off by cheap clients. – Chris Christoff, MonsterInsights

10. Articulating Your Unique Positioning And Differentiation

Not every client will be a good fit as clients themselves may not know what they want. You see, the best clients are not pursued, rather attracted. Instead of you pursuing them, let them come to you by what they believe in and what you have delivered to others. You want as many people to know about you and your business as possible—even if they will never become a customer.

One thing that will help the right customer learn more about you and convince them to work with you is defining your positioning and differentiation strategy. Instead of being everything to everyone, figure out what you’re best at and go after it. If you do an amazing job and you have built a reputation for yourself, client acquisition is a cakewalk. – Solomon Thimothy, OneIMS

Young Entrepreneur Council (YEC) is an invitation-only, fee-based organization comprised of the world’s most successful entrepreneurs 45 and younger. YEC members

Source: Want To Attract The Right Clients? Try These 10 Strategies

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5 Steps For Creating a Content Marketing Strategy That Drives Business Results

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Here are five crucial steps your brand should take to create a content marketing strategy that grows your business and drives results. “Never ask for anything, and especially from those who are stronger than you. They’ll make the offer themselves, and give it of their own accord” — that’s one popular quote from Mikhail Bulgakov’s book, The Master and Margarita.

Even though Bulgakov didn’t mean that in the context of , that’s a generally good rule. Content marketing is one thing that provides the most inbound requests. In other words, make people come to you first and offer themselves.

According to , 78% of companies with a documented produced effective, meaningful content. Content marketing generates over three times as many leads as outbound marketing and costs 62% less. However, it’s essential to ensure your is creating content that’s useful to your customers and able to further your company’s long-term goals.

There’s an overwhelming amount of content available in digital spaces, so here are five crucial steps your brand should take to create a content marketing strategy that drives results:

Related: 4 Simple Steps to Creating an Effective Content Marketing Strategy

1. Figure out your narrative

The most memorable and successful brands have one thing in common: They tell an engaging, consistent story. Storytelling is the heart of a great content marketing strategy, so investing the time and resources necessary to perfect this aspect of your business is important.

Psychology Today notes that stories help humans increase feelings of empathy by releasing the “happy” chemical oxytocin and reducing the stress hormone cortisol. The right story still sparks that primal part of the human psyche that engages our emotions and fosters a sense of meaningful connection to each other and the brand telling the story. In essence, stories are how we think and assign meaning to our lives.

Anyone can create a meaningful story around their product or service, and 92% of consumers say they want to see ads that feel like a story. is a notable example of this. Buying furniture isn’t exactly the most exciting task. However, customers are incredibly loyal to Ikea, not because of their quality or prices, but because they’ve created an immersive narrative around experiencing the aspirational joy of designing your home with simple, elegant pieces that reflect who you are.

2. Research your target audience and channels

Before creating a compelling narrative, you must know to whom you’re telling the story. Generating leads and traffic is consistently one of the most challenging aspects of marketing, which is why it’s essential to research your target audience thoroughly.

Create an avatar of your ideal customer, and spend time fleshing out this person’s backstory. What’s their age? Gender? Average income? What kinds of careers might this person want? What do they do for fun? What type of personality do they have? The more three-dimensional you can make this avatar, the more intimately you can understand your target audience.

For an example of how this is done right, scroll through MoonPie’s Twitter. They have perfected their brand voice to reflect their target audience: Someone who enjoys quirky humor and doesn’t take themselves too seriously. As a result, they’re highly relatable to their audience and facilitate engagement in a seemingly effortless manner.

Related: To Reach Your Target Audience, You Need to Use These 5 Steps

3. Generate content ideas

Did you know that, on average, 35% of companies have zero dedicated content marketing personnel? This means that it’s hard to come up with consistently fresh content and stay on top of trends. Tools like UberSuggest, Google Trends and Buzzsumo are all great ways to maximize your content generation ideas when you don’t have a dedicated team, but there are other things your brand can do as well.

Depending on your goals and audience, there are plenty of ways to generate eye-catching, shareable content ideas. You can set up trend alerts on platforms like Instagram and to capitalize on viral videos and memes, or you can even turn to your user base to create a user-driven campaign.

Neutrogena is an example of a successful user-generated content campaign with their Neutrogena Studios platform. For this, they’ve allowed customers to create video content submissions focused on skin health. Not only does this utilize brand loyalty and provide an evergreen source of marketing content, but it also requires minimal resources for a great ROI.

4. Decide on distribution

No matter how great your content is, your time and resources are ultimately wasted if you can’t get it in front of the right audience. From ebooks, blogs and podcasts to graphics and webinars, there are countless ways to distribute your content.

Which channels you choose will depend on your goals and target audience. However, there are three main channels: paid (e.g., Instagram ads), owned (e.g., email newsletters) and earned (e.g., social media shares). In most cases, a successful content distribution strategy will be some combination of all three channels.

The optimal distribution strategy comes after defining your target audience and figuring out your narrative. These two steps inform the types of content you’ll focus on, which helps you determine the best channels for getting your content seen and shared.

A key component of distribution is ensuring your owned channels are optimized, because this is the avenue you have the most control over. Oracle Vitrue’s “Like Can Never Replace Love” campaign saw massive success because the company emphasized promotion through its owned distribution channels (e.g., staff, partners, influencers and customers).

Related: 4 Content Marketing Strategies to Boost Your Business

5. Measure your results

Every content marketing strategy needs goals and measurable KPIs to determine whether or not a campaign was effective. KPIs like content impact, engagement, traffic and sentiment are great starting points. Still, these can be further divided into more nuanced metrics like unique page views, conversions, top exits, bounce rates and social shares. Remember that the metrics will differ for each distribution channel, and understand that figuring out the proper baselines and metrics for your brand will likely take time (and some adjustment).

In the case of Casper, a sleep startup that has built its brand on content marketing, those metrics could be features in top-tier magazines that entail recognition among a broader audience. Despite its financial problems afterward, Casper had first grown rapidly, generating $30 million in revenue and expanding its team from five to hundreds of people in less than a year.

The company was featured as one of the most innovative companies by Fast Company in both 2016 and 2017. “The brand made a splash on social media, releasing a series of creative Snapchat and Instagram stories,” they wrote. Casper also hired journalists and announced the launch of its own editorial venture focused on all aspects of sleep. So, no matter what, Casper has its own identity and a foothold in brand history.

Related: How to Craft a Content-Marketing Strategy That Works

Remember that your content should be emotionally compelling and purposeful. Great content marketing strategies allow brands to establish genuine connections with their audience. Don’t be afraid to explore what will work best for your brand and try different options. Ultimately, it’s essential to recognize that content marketing strategies are dynamic, ongoing processes that will shift and change over time. So, it’s wise to start dedicating time and resources toward it now to get a jumpstart on the future.

Source: 5 Steps for Creating a Content Marketing Strategy That Drives Business Results

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Empathy Maps: How To Understand Your Customer

An empathy map helps you identify with a customer’s thoughts, feelings, and behaviors. Product teams often use empathy mapping to improve the user experience. In this article, learn how to build an empathy map and use it to improve your business strategy.

Have you heard the saying, “take a walk in my shoes?” That’s empathy in action. When you foster empathy, you visualize yourself living someone else’s life. This soft skill improves your understanding of how others navigate the world.

Empathy mapping is also useful to identify customer needs. By creating a detailed user persona and imagining yourself as that user, you can gain valuable insights about the customer experience. These insights can translate to product improvements and a stronger sales strategy.

What is an empathy map?

An empathy map is a tool that helps you discover how your target audience thinks, feels, and behaves so you can better understand their wants and needs. The map typically includes four quadrants: think and feel, say and do, see, and hear.

Before you can use this tool, you must first build a user persona or scenario to represent one of your target audiences. There are two main “methods” to persona creation. One is a persona description. For example, you might have the “confident shopper” or the “curious buyer.” This type of persona explains, in broad strokes, what motivates someone. It can help product, marketing, and sales teams understand their overall audience.

The second type of persona is a specific person, and this is the type you’ll use for your empathy map. This persona is a made up person that has a name, an age, likes, and dislikes. Putting a specific name, face, and age to a persona makes it easier to empathize with them.

When to use an empathy map

You can use empathy maps any time you want to learn more about your audience and gain perspective into how they think. Empathy maps are most helpful during product planning, but you can also use them to improve a product once you’ve created it.

Empathy maps also serve as a reflective tool for marketing campaigns or sales strategies. Whether you’re starting from scratch or looking for gaps in your current strategy, an empathy map will offer guidance and support.

Who uses empathy maps?

  • Product teams to ensure they’re keeping the end user in mind during the design process.
  • Marketing teams to improve business strategy by identifying customer pain points and desires.
  • Design and developer teams to gain insight into user experience (UX) and user interface (UI)

Empathy mapping should be a group activity—you and your team members can brainstorm what the user experience may be like and streamline your ideas into the most accurate portrayal.

Read: 4 types of concept maps (with free templates)

4 elements of an empathy map

An empathy map has four quadrants that work together to get you into the mind of your end user. In addition to those four quadrants, you’ll also describe your persona’s pains and gains—or customer needs and expectations. The pains and gains will serve as a guide, while the remaining four elements help you explore a customer’s life from their point of view.

Pains: What are the pain points in the user’s life? What are their needs?

Gains: What are the user’s expectations for meeting their needs?

  1. Think and feel: What are the user’s major worries and aspirations? What are their values? What preoccupies their mind?
  2. Hear: Who are the user’s main influences in their life?
  3. See: What does the user see in their environment that influences them?
  4. Say and do: What does the user say and do to meet their needs?

To make filling out your empathy map easier, pair it with a user persona. That way, you know who your customer is before assessing what their life may look like. Remember that in order for your empathy map to be effective, you need to pair it with a user persona that describes a fictional individual. If you don’t already have a customer persona in mind, briefly describe the persona above the empathy map.

How to build an empathy map

Your company likely has more than one customer persona. To understand them all, create separate empathy maps for each persona. Use the steps below to build an empathy map, then incorporate the process into your workflow so team members can repeat it as needed….Read more

By: Team Asana

Source: Empathy Maps: Understand Your Customers [Free Template] • Asana

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Related contents:

Bardicchia, Marco (2020). Digital CRM: Strategies and Emerging Trends: Building Customer Relationship in the Digital Era. p. 12.Shaw, Robert (1991). Computer-Aided Marketing & Selling. Butterworth Heinemann. ISBN 978-0-7506-1707-9.

“Management Tools – Customer Relationship Management – Bain & Company”. http://www.bain.com. Retrieved 23 November 2015.Hargrave, Marshall. “Customer Relationship Management – CRM goes beyond just software”. Investopedia. Retrieved 5 June 2021.

CRM software revenue worldwide 2010-2020″.“Market Share: Customer Experience and Relationship Management, Worldwide, 2020”.“CRM History: The Evolution Of Better Customer Service”. http://www.streetdirectory.com. Retrieved 24 May 2020.

“Software survey: CRM systems in 2021”. 27 May 2021. Retrieved 2 June 2021.“How Context Sits at Intersection of CRM, ACD”. Retrieved 8 June 2017.“SAP R/3 SD Wiki”. Retrieved 7 January 2019.“It’s official: Oracle closes on PeopleSoft acquisition”. Computerworld. 10 January 2005. Retrieved 18 August 2021.

“Navision 3.0”. Archived from the original on 3 June 2021. Retrieved 7 January 2019.“History of CRM Software”. comparecamp.com. Retrieved 8 February 2017.Jha, Lakshman (2008). Customer Relationship Management: A Strategic Approach. ISBN 9788190721127. Retrieved 8 June 2017.

“Gartner Announces Customer Relationship Management Summit 2009”. gartner.com. 5 August 2009. Archived from the original on 22 January 2014. Retrieved 8 February 2017.“Industry Specific/Vertical Market CRM Solutions”. smallbizcrm.com. Retrieved 8 February 2017.

The Forrester Wave: CRM Suites For Enterprise Organizations, Q4 2016, Forrester, 21 November 2016, retrieved 13 September 2017Buttle, Francis; Maklan, Stan (11 February 2015). Customer Relationship Management: Concepts and Technologies. ISBN 9781317654766.

Feiz, Ghotbabadi, Khalifah, (2016-01) Customer Lifetime Value in Organisations“Types of CRM and Examples | CRM Software”. http://www.crmsoftware.com. Retrieved 22 November 2015.“What is sales force automation (SFA)? – Definition from WhatIs.com”. WhatIs.com. Retrieved 26 November 2015.

Buttle, Francis (2003). Customer relationship management. London: Routledge. ISBN 9781136412578.“What is customer relationship management (CRM) ? – Definition from WhatIs.com”. SearchCRM. Retrieved 22 November 2015.Josiah, Ahaiwe; Ikenna, Oluigbo (February 2015). “Role of Technology in Accounting and E-accounting”. International Journal of Computer Science and Mobile Computing. 4 (2): 208–215. Retrieved 27 October 2018.

“Definition – www.smartcrm.com”. http://www.smartcrm.com. Retrieved 26 November 2015.Tavana, Ali Feizbakhsh.; Fili, Saeed.; Tohidy, Alireza.; Vaghari, Reza. & Kakouie, Saed. (November 2013).Greenberg, Paul (13 February 2017). “How customer data platforms can benefit your business”. ZDNet.Reinartz, Werner; Krafft, Manfred; Hoyer, Wayne D. (August 2004).

“The Customer Relationship Management Process: Its Measurement and Impact on Performance”. Journal of Marketing Research. 41 (3): 293–305. doi:10.1509/jmkr.41.3.293.35991. S2CID 167683988.“What’s Your Relational Intelligence?”. strategy+business. Retrieved 23 November 2015.Avery, Jill; Fournier, Susan; Wittenbraker, John (July 2014). “Unlock the Mysteries of Your Customer Relationships”. Harvard Business Review. Retrieved 22 November 2015.

Zeng, Yun E; Wen, H. Joseph; Yen, David C (1 March 2003). “Customer relationship management (CRM) in business‐to‐business (B2B) e‐commercenull”. Information Management & Computer Security. 11 (1): 9–44. doi:10.1108/09685220310463722. ISSN 0968-5227.“The story behind successful CRM – Bain & Company”. http://www.bain.com. June 2002. Retrieved 23 November 2015.

DeVault, Gigi (28 March 2012). “Wondering How to Create the Ideal Consumer Profile? Learn the Basics”. The Balance Small Business. Retrieved 15 August 2018.“A Dozen Simple Ways to Improve Customer Relations – Enterprise Apps Today”. http://www.enterpriseappstoday.com. 27 July 2011. Retrieved 23 November 2015.“A CRM success story”. Computerworld. 7 November 2002. Retrieved 23 November 2015.

https://hbr.org/2014/07/unlock-the-mysteries-of-your-customer-relationships Retrieved: 20 November 2015“9 Ways to Improve Your Company’s CRM System”. CIO. Retrieved 23 November 2015.SAP Insider (15 November 2007) Still Struggling to Reduce Call Center Costs Without Losing Customers? Archived 16 January 2012 at the Wayback Machine

Genesys. “What Is Contact Center CRM?”.“The contact center and CRM collision leads to a new dominant species”. Network World. 2 March 2017.“Gamification Comes to the Contact Center”. CRM Magazine. Retrieved 26 November 2015.“CRM in Customer Service”. CRM Magazine. Archived from the original on 23 September 2015. Retrieved 22 November 2015.

“Contact center automation takes flight”. SearchCRM. Retrieved 26 November 2015.“7 Ways CRM Can Increase Your Sales [Infographic]”. Salesforce Blog. Retrieved 23 November 2015.Roberts-Phelps, Graham (2001). Customer Relationship Management: How to Turn a Good Business Into a Great One!. Thorogood. p. 140. ISBN 978-1854181190.

Rebekah Henderson, B2B Insights (2013) How to build a B2B-friendly CRM Archived 28 December 2017 at the Wayback Machine“B2B Marketing: What Makes It Special? | B2B International”. B2B International. Retrieved 22 November 2015.CRM Trends in Insurance Industry Archived 17 July 2021 at the Wayback MachineCRM Trends in Insurance Industry: April 2010

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Business Training By Forbes Recognized Co-Founder of MarketPresso

We have structured the entire program in a strategic step by step easy to follow format. You just need to follow it step by step & you will see results coming your way. Let us just caution you though, we are not giving you any get rich quick scheme or overnight success formula.

We are passing on to you own own strategies that have worked wonders in our own business & in the businesses of so many others. But they will only work when you put in the work. We will show you all the “exact” methods of getting past the gatekeepers & hitting your proposal right on the door of the right clients at the right time with an offer that they can’t refuse.

You will learn what to say to clients, how to say, where should you reach out to them, what exact concepts you should tell them that they should literally want to work with you & no one else, and some of the most targeted ways of cracking the high-value client projects that most people can’t even imagine.

After you have learnt this, you can crack client projects from your local area or anywhere in the world. You will discover advanced reach out methods that you can implement from anywhere in the world. You just need a mobile/laptop & internet connection. we will show you all the exclusive insights of setting up a premier social media marketing agency. The one that is able to charge a “PREMIUM” amount from their clients for their services.

Plus, the step by step roadmap of getting clients on-demand. Once you have started getting clients using our strategies, we then also teach you horizontal & vertical scaling of your business that will help you scale your agency in the fastest possible way.

We will also show you incredible hidden Facebook™ ads feature that is actually tailor-made for local businesses & it becomes really easy to bring walk-ins for local businesses using this feature. They will literally see the biggest growth in their business to date.

Simply put, after learning from this module you can generate walk-ins, customers & sales at will for the local businesses & you can easily charge upwards of $500 or more per month per client to set up these campaigns for you. Aur ye pura paragraph “Simply put” se start hoke “$500 or more per month per client to set up these campaigns for you.”

The best part is, it is not even hard to execute these campaigns using this hidden Facebook™ ads feature. It hardly takes just 1 hour to set up the entire campaign & set it up on automation. And it does not require any technical or marketing background. I will show you the entire step by step system in the training.

You will learn:

  • Finding the best buyers traffic on Facebook
  • Sending UNLIMITED buyers traffic (via Facebook ads)
  • Scaling Facebook Ads
  • Full Step by Step Breakdown
  • Running Profitable Ads on Facebook
  • Generate Profits Using Facebook Marketing
  • Sell your Product or Service almost instantly anytime
  • Self Running Facebook Ads that Generates Lifetime Profits
  • No More Guesswork & Wastage of Hard Earned Money in Trying & Testing
  • Generate Incredible Brand Awareness
  • Get in More Customers & Clients Regularly
  • Learn the Methods to Scale your Business to 6 Figures or 7 Figures business
  • Setting up & Scaling ANY online business

You will learn all the funnel types that are possible. Most marketers are not even aware of these, forget about executing. You will become a conversion expert after learning from this. You can have the most beautiful sales page, landing page, ads & what not… but if your copy is not motivating your audience to take action, you won’t get any conversions.

Source: http://marketpresso.com

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