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5 Ways The Rock Has Built A Rock-Hard Personal Brand Online

“Check your ego at the door. The ego can be the great success inhibitor. It can kill opportunities, and it can kill success.” – Dwayne “The Rock” Johnson.

Dwayne “The Rock” Johnson has one of the most impressive and consistent cross-platform brand of any celebrity alive today. With a net worth of nearly $300 million and $90 million in earnings this year alone, there is obviously a lot to be learned from Johnson’s branding success.

After beginning his career as a wrestler, Johnson has leveraged his movie star status into an impressive Instagram following, branding collaborations with companies from Apple to VOSS water, and a personal brand so comprehensive that he needs his own marketing agency, Seven Bucks Creative, the strategic portion of Johnson’s Seven Bucks production company that helps promote all of his creative projects.

Here are five brilliant ways The Rock has built his brand online.

1) Leveraging his existing reach.

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Johnson wisely uses his existing reach to amplify the new markets he’s seeking to break into. With three blockbuster films being released in 2019 (Jungle Cruise, the Jumanji sequel, and Hobbs and Shaw) on top of an already long and successful film career, he has amassed quite a following. Johnson leverages the stardom from multiple blockbuster films a year and his 153 million Instagram followers to build markets in other areas. But this strategy is not just for movie stars – brand builders everywhere have existing reach, even if it is only hyper local contacts, past career colleagues, or student networks.

2) Aligning his brand with his passions.

Johnson is the king of brand collaborations, but he makes the decisions about which branding expansions to pursue wisely. Shilling for brands that do not align with who he is would feel inauthentic, so he chooses products that he already uses and loves.

VOSS water is one of those product collaborations that feels natural, since Johnson has been drinking it for years, as he mentions on his Instagram announcement. That rings true, since it even comes up in this GQ feature from way back in 2017. Johnson shared on his Twitter, “Owning water always intrigued me – partly because I drink 4 gallons a day. But finding the right partner with shared values, ethics and a corporate culture I admire is what motivated me to make this deal.” He is starring in VOSS’ new brand campaign called “Live Every Drop,” that will feature behind-the-scenes peeks at his lifestyle and will be produced by his creative agency Seven Bucks.

He also recently helped launch the Project Rock Collection with Under Armour, another brand favorite of is that feels like a natural extension of the things he already loves to use and do. These thoughtful branding collaborations make his brand feel authentic and trustworthy.

3) Discipline, discipline, discipline.

Johnson’s worldwide success is impressive, and according to those who know him, not at all a surprise. He works hard, and is so consistent, that his discipline has manifested into dollars. His Seven Bucks Chief Marketing Officer had this to say about his discipline in a Fast Company feature, “It’s meant to speak to how training is a mentality, that the work you put in the gym extends to real life, and that mentality is consistent. That’s part of what makes Dwayne magical—is how he applies that same discipline from the gym into everything, and we wanted to express that in this campaign.”

It’s obvious even to the casual observer how consistently he churns out Instagram content and how hard he works promoting his films, and it seems that discipline is paying off.

4) Expanding to new markets.

While some may make light of the films Johnson puts out or the North American box office takes, his films are extremely popular in Asian market, which has helped expand his brand to new markets. His recent film Skyscraper had lackluster box office receipts in the United States, but took in over $48 million in its Chinese opening weekend and became the top grossing title worldwide that weekend as a result.

Like his predecessors Brad Pitt and Harrison Ford a decade or two ago, Johnson has been able to leverage his films’ popularity in the Asian market to do Chinese and Japanese branding collaborations, where some others might ignore the potential for success there. But Johnson works hard cultivating those markets – he recently visited Beijing and Hong Kong to promote Skyscraper, for example – and that foresight pays off in his brand’s success.

5) Integrating across mediums.

Because Johnson makes his branding collaboration decisions with such care towards keeping the products consistent with his lifestyle, it makes it easy for him to integrating products across mediums. He wears Under Armour in his films, for example, gaining free promotion for his products and deepening his brand’s consistency.

With all of the success that Johnson has had across genres, continents, and decades, there is much to be learned about his online branding strategy. The ease with which he leverages his social media following, the brilliant alignment of his real-life passions and product integration, the discipline he shows in content creation, and the vision with which he seeks out new markets are all strategies even the tiniest brand can learn from.

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I’m known as the “Oprah of LinkedIn.” My video channel, #DailyGoldie, won LinkedIn Top Voice (the highest honor on the platform) and was the platform’s longest-running daily show with a global community and millions of views. I’m a top LinkedIn creator, digital strategist and personal branding expert.

I run Warm Robots, a corporate social media strategy agency and help companies tell engaging brand stories and navigate C-level executives toward unique personal brands. Previously, I’ve led social media strategy for tech and entertainment companies such as Legendary Entertainment.

On the side, I’ve represented the U.S. as part of an inaugural delegation through the Mayor of London’s office and often lead workshops and summits around storytelling and personal branding. I am a proud member of the Producer’s Guild of America, New Media Council, a Stanford University graduate and have been regularly featured as a fresh voice in CNN, Inc. Magazine, Fast Company and more.

Source: 5 Ways The Rock Has Built A Rock-Hard Personal Brand Online

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The star of the new “Fast and Furious” spin-off “Hobbs and Shaw” talks the action-packed summer blockbuster, live on “GMA.” WATCH FULL EPISODES: http://abc.go.com/shows/good-morning-… Visit Good Morning America’s Homepage: https://www.goodmorningamerica.com/ #GMA #DwayneJohnson #Hobbs&Shaw

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Toronto Film Festival 2019: ‘Seberg’ a Missed Opportunity to Honor an Iconic Actress

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The intriguing story behind “Seberg” and the reliable talent of its lead actress, Kristen Stewart, promise greatness. But this biopic manages to squander both, reducing the film to a bland period piece with an irritating lack of focus.

Jean Seberg was an American actress best known for her role in a French film, the 1960 Jean-Luc Godard New Wave drama “Breathless.” But by the late 1960s, this film suggests, the bilingual performer was growing bored of acting and was enthralled with the activist politics of the era, particularly the Black Panthers. It made her a target of the FBI, which harassed her relentlessly. Given Stewart’s own move away from commercial Hollywood fare lately (“JT LeRoy,” “Personal Shopper”), it’s easy to see why she’d gravitate to the project.

On a transatlantic flight, Seberg offers to give up her first-class seats for Betty Shabazz, the widow of Malcolm X, and Hakim Jamal (Anthony Mackie), his cousin. The interaction leads to an affair between Seberg and Jamal, both of whom are married, and to her being surveilled by the FBI and shot at by Jamal’s wife (Zazie Beetz, awfully briefly).

Director Benedict Andrews (“Una”) slogs the film along at a languid pace, cutting between Seberg’s life and the FBI men tasked with following and, ultimately, publicly humiliating the actress as part of the agency’s COINTELPRO program of the ’60s and ’70s, dedicated to disrupting domestic political dissidence.

Jean Seberg in 1958, two years before her breakout film "Breathless" was released.
Jean Seberg in 1958, two years before her breakout film “Breathless” was released.Everett Collection / Everett Collection

Vince Vaughn appears periodically as a short-tempered agent (though it’s hard to take him entirely seriously), while Jack O’Connell (“Unbroken”), as his partner, is more morally troubled by the agency’s treatment of Seberg — though not enough to stop it.

“Seberg” isn’t helped by its sometimes laughably uninspired screenplay. We’re told at the start that the actress was badly burned playing Joan of Arc in the 1957 Otto Preminger movie “Saint Joan,” which is later unsubtly echoed when someone warns her she’s “playing with fire.”

The government’s treatment of the iconic actress, who died young in an apparent suicide, is ripe for exploration on film — it’s too bad “Seberg,” despite Stewart’s best efforts, doesn’t do its namesake justice.

 

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How Rihanna Created A $600 Million Fortune—And Became The World’s Richest Female Musician

Famous first as a singer, Robyn Rihanna Fenty, age 31, has since evolved into a style icon and makeup entrepreneur—and soon she’ll be the first black woman in charge of a major luxury fashion house. All those efforts add up to a $600 million fortune, making her the wealthiest female musician in the world, ahead of the likes of Madonna ($570 million), Céline Dion ($450 million) and Beyoncé ($400 million).

[Read more | Artist, Icon, Billionaire: How Jay-Z Spun Fame Into A $1 Billion Fortune]

Most of that comes not from music but from her partnership with LVMH, the French luxury goods giant run by billionaire Bernard Arnault. Rihanna (pronounced “Ri-ann-ah,” not “Ri-ah-nah,” as she recently clarified) and LVMH co-own the makeup brand Fenty Beauty. It launched in September 2017 at Sephora, another LVMH brand, and online at FentyBeauty.com, quickly becoming a viral success. Fenty Beauty racked up a reported $100 million in sales in its first few weeks, propelled by Rihanna’s fame and 71 million Instagram followers.

The entire personal care industry in America has grown huge in recent years. According to Grand View Research, it could swell to more than $200 billion in sales by 2025, up from closer to $130 billion in 2016. The market saw a record 134 M&A deals last year, including P&G’s $250 million purchase of 10-year-old First Aid Beauty. Perhaps the most telling data point: 11 of the 80 women on Forbes‘ list of the Richest Self-Made Women made their money in beauty or skin care products. Many did what Rihanna did, turn to the low-cost marketing opportunity presented by social media. That works best for existing celebrities, as Kylie Jenner and her Kylie Cosmetics proved out, who can push their new products at their existing followers.

Fenty Beauty has differentiated itself in another way, releasing 40 shades of foundation, far more than the handful of hues sold by other brands. “It challenged the standard convention that you only needed a very defined set of shades to satisfy a market,” says Stephanie Wissink, a research analyst at Jefferies. “Not only did [Fenty Beauty] achieve meaningful sales, but it potentially changed the industry permanently.”

Sales continue to soar. Fenty Beauty generated an estimated $570 million in revenue last year, after only 15 months in business. The entire operation is worth, conservatively, more than $3 billion. Forbes estimates thatLVMH owns an estimated 50% of it, while Rihanna has about 15%, a figure a spokesperson for the artist disputed but wouldn’t clarify further.

The Barbados native, who overcame hardships including an abusive addict father and a well-publicized assault by then-boyfriend Chris Brown in 2009, also co-owns the Savage X Fenty lingerie line with Los Angeles-based online fashion firm TechStyle Fashion Group and has millions in earnings from her career touring and releasing as a singer, which make up the rest of her fortune.

Her empire continues to grow. In May, LVMH and Rihanna announced Fenty, a new clothing house that will make high-end clothes, shoes, accessories and jewelry.

“They extended the offer to me and it was a no-brainer because LVMH is a machine,” Rihanna told The New York Times Style Magazine. “Bernard Arnault was so enthusiastic; he trusted me and my vision.”

The fashion line, which launched online in May, includes sizes up to U.S. 14, embodying the same inclusive ideal of Fenty Beauty. It will exist under the same umbrella as famous brands such as Dior and Givenchy, marking LVMH’s first new house in more than 30 years.

“What Fenty Beauty did to beauty, Fenty lifestyle is going to do to fashion,” says Wissink. “It’s going to raise the bar for what it looks like to build a brand that’s inclusive, game changing, global and iconic.”

Inset photographs: Getty Images

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I’m an associate editor at Forbes covering media and entertainment, with a focus on the movie business.

Source: How Rihanna Created A $600 Million Fortune—And Became The World’s Richest Female Musician

Celebrities at the 2019 Cannes Film Festival

Cannes Film Festival 2019 Julianne Moore

At the opening press conference on Monday, Theirry Frémaux, artistic director of the festival, addressed the decision directly and dismissed any criticism. “We’re not giving the Nobel Peace Prize to Alain Delon,” Frémaux said. “We’re giving him the honorary Palme D’Or for his career as an actor.” He continued, “Nowadays it’s difficult to give awards, to honor someone, because the political police immediately appear. Alain Delon is not perfect. I’m not perfect.”

What is always pretty flawless at Cannes, of course, are the legion of celebrities who come to the French Riviera for one of the most important film festivals of the year. The opening night movie—the zombie comedy The Dead Don’t Die by beloved Cannes auteur Jim Jarmusch—features one of the most eclectic casts ever to walk the red carpet, including Bill Murray, Adam Driver, Chloe Sevigny, Tilda Swinton, Selena Gomez, and Tom Waits.

Other celebrities who came out for the opening ceremony include director Alejandro González Iñárritu, president of the jury overseeing the main competition; jury member Elle Fanning (who wore a Gucci gown with Chopard diamonds); Julianne Moore (above, in an emerald Dior gown with matching emerald jewels by Chopard); Alessandra Ambrosio (in a diaphanous Ralph & Russo gown with Bouchon jewels and René Caovilla shoes); and Eva Longoria (who wore a custom Alberta Ferretti gown).

In addition to Jarmusch’s The Dead Don’t Die, the pre-festival favorite for the Palme d’Or is Quentin Tarantino’s Once Upon a Time . . . in Hollywood, which will have its three stars—Leonardo DiCaprio, Brad Pitt, and Margot Robbie—lighting up the red carpet. The supporting cast isn’t too shabby either, including Al Pacino, Lena Dunham, Damian Lewis and the late Luke Perry.

Set in 1969 Los Angeles, the film stars DiCaprio as Rick Dalton, an actor trying to transition from television to movies, while Pitt plays his stunt double and best friend. Robbie portrays Dalton’s neighbor, actress Sharon Tate, who was married to director Roman Polanski at the time and was murdered in her home that summer by followers of Charles Manson.

Once Upon a Time will premiere 25 years after Tarantino’s Pulp Fiction won the Palme d’Or at Cannes, and despite that omen the movie is by no means a lock for the award. Also in competition is Pain and Glory, starring Antonio Banderas and Penélope Cruz, and directed by Cannes favorite Pedro Almodóvar. And Terrence Malick’s A Hidden Life, about an Austrian who refuses to fight for the Third Reich during World War II, is expected to generate lots of buzz on the famed Croisette.

Among the most anticipated films out of competition is the Elton John biopic Rocketman starring Taron Egerton in the title role. Will Egerton’s performance, in which he does his own singing, help blast him off to an Oscar like Rami Malek’s Freddie Mercury portrayal in Bohemian Rhapsody? The film hits the yellow brick road on May 16 and will be released on May 31.

But even if the Cannes Film Festival didn’t have Rocketman, the fans (and of course the paparazzi) really come to see the galaxy of stars.

I am the editor of ForbesLife (né Forbes FYI), a luxury lifestyle publication covering fashion, travel, cars, watches, and other indulgences.

Source: Celebrities at the 2019 Cannes Film Festival

K-pop Girl Group TWICE Has Sold Over 6 Million Albums Worldwide

SEOUL, KOREA- DECEMBER 28: (CHINA MAINLAND AND SOUTH KORIA OUT)SBS TV station hold singing competition, EXID,VIXX,IU,Wonder Girls,Twice,LOVELYZ,SHINee,GFriend attend the big event in Seoul, South Korea on 28th December, 2015.(Photo by TPG/Getty Images)

You could say K-pop sensation TWICE is experiencing a flight of “Fancy.” Their label, JYP Entertainment, confirmed to Forbes that the girl group sold over 6 million albums, encompassing both Korea and Japan, since their 2015 debut. Meanwhile, their overall album sales in Korea amount to over 3,750,000.

Forbes doesn’t have exact figures, but it appears that TWICE racked up over 500,000 album sales in less than a month. In late March, the JYP rep had estimated the overall sales figure to be 5.5 million, factoring in both the Korean and Japanese markets.

Since 2015, TWICE has released 16 albums: two studio albums, two compilation albums, four reissues and eight EPs. Four albums are Japanese releases, while 12 are Korean releases.

The girl group recently returned with their eighth EP, Fancy You, on April 22. Lead single “Fancy” marked a stark conceptual shift for the nonet, who built a massive fanbase out of largely cute concepts. But the more mature tone of their latest release still retains the confectionary feel of their previous work. They haven’t ventured completely into girl crush territory — rather, their newest offering matches the Apink model of going bold while staying hyper-feminine. Charli XCX and MNEK co-wrote other songs on the mini album.

Leader Jihyo spoke about the change in concept at a press conference for Fancy You on April 22. “We have only shown bright concepts until now, but we also wanted to show some of our maturity,” she said, according to Soompi’s translation. “However, we also worked to not let go of our overflowing energy.”

According to an unofficial view count, TWICE recently beat their own 24-hour debut record with “Fancy.” The music video reportedly racked up 39.8 million views in one day. However, YouTube hasn’t released the official figure yet. The group’s 2018 single, “Yes or Yes,” previously ranked as the seventh-biggest debut on YouTube with 31.4 million views in 24 hours.

They’ve had runaway success in the second-biggest music industry — and the multinational group includes three Japanese members. Earlier in the year, TWICE became the first K-pop girl group to embark on a dome tour in Japan. Their #DreamDay tour reportedly sold out five dates in one minute, amounting to 210,000 seats.

While K-pop has been blowing up in the West, TWICE has largely sat out U.S. promotions — despite amassing a strong international fanbase. But they’ll head out on a world tour that includes their first headlining dates in the U.S. Their newfound American promotions fit into a larger trend: over 20 K-pop acts have announced headlining tour dates in the States this year. Last month, JYP inked a deal with The Orchard to provide physical distribution worldwide, including the United States and Europe.

Check out the group’s upcoming Twicelights tour dates below.

May 25-26 – Seoul – KSPO Dome

June 15 – Bangkok – Impact Arena

June 29 – Manila – TBA

July 13 – Singapore – TBA

July 17 – Los Angeles – TBA

July 19 – Mexico City – TBA

July 21 – Newark – TBA

July 23 – Chicago – TBA

Aug. 17 – Kuala Lumpur – TBA

If you want more music news, follow me on Twitter

I’m a freelance writer based in California who covers the music industry. My main focus at Forbes is global pop trends, but I cut my teeth on the indie rock beat.

Source: K-pop Girl Group TWICE Has Sold Over 6 Million Albums Worldwide

The Net Worths Of Your Favorite Celebrities Are Insane!

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We all think that celebrities are rich and famous. Take one look at their social media or see them walk a red carpet, and you’ll quickly realize that they’re loaded. But no one seems to really know exactly how much money a celebrity is worth.

Yes, we know that Maria Sharapova has won a bunch of tennis tournaments and has a ton of ad partnerships, but exactly how much money has she made from that? Check out the list below to be blown away by some of the insane net worths of the biggest celebrities in the world.

Dolly Parton – $500 Million

The queen of country music has had a long and successful career that just keeps making her money. Parton burst onto the scene with her debut album Hello, I’m Dolly in 1967. While she topped the charts for years, she’s also been hustling numerous side businesses to up her net worth.

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Suzanne Cordeiro/AFP/Getty Images

Parton is a songwriter and is the genius behind Whitney Houston’s “I Will Always Love You.” On top of that, she actually owns her own label, Dolly Records. Her net worth is $500 million and she made $19 million of that in 2016 alone.

Jon Stewart – $80 Million

Your favorite political talk show host has been quietly accumulating millions over a thirty-year career. Stewart began accumulating his net worth with stand-up gigs and writing for other comedy shows. Then, he shot to stardom in 1993 on MTV with The Jon Stewart Show.

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Frank Micelotta/Getty Images

Since that time, Stewart has hosted a variety of talk shows, but is best known for hosting The Daily Show. Stewart shocked us all by announcing his departure from The Daily Show in 2015 to work on his writing. It seems to have worked out in his favor though and his net worth isn’t going to be depleted any time soon.

At 21 years old, one celebrity became the world’s youngest self-made billionaire.

Simon Cowell – $550 Million

Simon Cowell may not have ever released his own music, but we know the producer and manager has a knack for picking out the best talent. Some of the early acts he signed as a young manager were the U.K. boybands Five and Westlife.

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Michael Tran/FilmMagic/Getty Images

Then, of course, he moved on to become a judge for American Idol and The X Factor. While he’s been known to be brash as a judge, both shows have launched huge careers for singers and Cowell has been the genius behind it. When you’re managing people like Il Divo, Leona Lewis, Fifth Harmony, and One Direction, you’re definitely making a lot of money.

Keep reading to see how much money Bob Barker made from hosting The Price Is Right.

Stephen Colbert – $45 Million

Another one of our favorite television hosts, Colbert has won numerous awards and has a net worth to back it up. He’s earned nine Emmys, two Grammys, two Peabodys, and $45 million. Colbert actually got his start as a serious actor before transitioning to comedy and talk shows.

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Jason LaVeris/FilmMagic/Getty Images

He started his career in an acting troupe where he was actually an understudy for none other than Steve Carell. When acting didn’t work out, Colbert then transitioned to becoming a writer on shows like Saturday Night Live and The Daily Show. After serving his time as a writer, he was eventually promoted to appear on The Daily Show and the rest is history.

Judy Sheindlin – $400 Million

Judge Judy runs a tight ship in her courtroom, and by doing so, she’s made a fortune over the years. Yes, she is a real judge with a real law degree. Sheindlin started her career in Manhattan family courts but transitioned to our television sets in 1996. Since 1996, Judge Judy has been one of the highest-rated daytime television programs and has earned Sheindlin a nice $47 million every year!

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Even her bailiff is reported to bring in $1 million for every season. How do they make so much money? Production costs are low and they shoot all 260 episodes over the course of about 50 days.

Bob Barker – $70 Million

He might be retired now, but for years, Bob Barker was raking in cash on daytime television. Barker must have been smart with his money over the course of his 50-year career because well into his retirement he’s still worth an impressive amount.

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Maury Phillips/WireImage/Getty Images

Most of his money came from being the face of game shows like The Family Game, Simon Says, That’s My Line, and of course, The Price Is Right. He’s won 19 Emmy Awards and has a star on the Walk of Fame. We’re sure his legacy and $70 million worth of cold hard cash keep him warm at night in his retirement.

Coming up, the finances of Beyoncé are finally revealed.

Ellen DeGeneres – $400 Million

While most people know Ellen DeGeneres from her daytime television show, it’s easy to forget that she was successful long before. After getting her start as a stand-up comedian in the 1980s, DeGeneres landed her own sitcom, Ellen. The show was so successful that many people considered it the “female Seinfeld.”

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Jason LaVeris/FilmMagic/Getty Images

It was only after the success of her television show that DeGeneres started to make serious money to reach her $400 million net worth. Alongside her shows, she has authored four books, and runs a record company, a production company, and a lifestyle brand. DeGeneres is living proof that being funny, kind, and generous can actually pay off.

Beyoncé – $355 Million

Queen Bey has been in the industry for a long time and she’s got a net worth to reflect it. After years with Destiny’s Child and then a successful solo career, Beyoncé has built enough wealth to last a lifetime. That’s probably why she’s not shy about spending her cash on outrageous items.

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Kevin Winter/Getty Images

Bey is known for indulging in multimillion-dollar mansions, insane beauty treatments, and luxurious vacations. She’s also reportedly a great gift-giver and has dropped cash gifting her husband Jay-Z a private jet, a car, a million dollar Rolex, and much more. Oh, and don’t forget the time she rented out the Louvre.

We know what Beyoncé is worth, but what about her husband Jay-Z?

Jerry Springer – $75 Million

Springer has had a long and strange career that has paid off. While most people know him for his drama-filled television show, he actually got his start in politics. Springer trained as a lawyer in New York and actually got his start as an advisor for John F. Kennedy. He then started his own political career in Cincinnati.

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Slaven Vlasic/Getty Images

After his political career fizzled out, Springer turned to be a political reporter and commentator. His natural broadcasting skills eventually led him to host a talk show called The Jerry Springer Show. As we all know, that “talk show” aspect went away and now it’s just the most outrageous drama-filled episodes imaginable.

Kylie Jenner – $1 Billion

Kylie Jenner has spent much of her life in the spotlight. She was just 10 years old when Keeping Up with the Kardashians aired on E! Now at 21, Jenner is still as relevant as ever and just became the world’s youngest self-made billionaire.

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Photo by Axelle/Bauer-Griffin/FilmMagic

Her net worth is largely thanks to her wildly popular makeup line, Kylie Cosmetics. In 2018 alone, Kylie Cosmetics’ revenue climbed 9% to around $360 million. The company is valued at a cool $900 million and Jenner owns all of it. Add in the money that Jenner has already earned from the profitable business (and her other business ventures) and she has an estimated fortune of $1 billion.

Jay-Z – $900 Million

Now that we know how rich Beyoncé is, what about her husband Jay-Z? Believe it or not, he’s actually worth more than Queen Bey. His impressive $900 million net worth is thanks to his numerous business ventures. Jay-Z has investments in entertainment labels, a clothing line, alcohol brands, the music streaming service Tidal, and even owns an upscale sports club.

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Kevin Mazur/Getty Images

All of that is on top of Jay-Z’s revenue from his own music. The $900 million net worth led him to be named America’s richest musician by Rolling Stone and number five on Forbes’ rankings of celebrity net worths.

The actor coming up is worth $100 million thanks to all of his ’90s romcoms.

 

Source: The Net Worths Of Your Favorite Celebrities Are Insane!

Meet The Indian-American Host Of Netflix’s STEM Series ‘Brainchild’

Netflix’s new show Brainchild offers a refreshing take on science “edutainment,” but with a twist: The lead is a woman of color.

In the 13-episode first season, released November 2018, the show’s Indian-American host, Sahana Srinivasan, explores STEM-focused topics, ranging from the science of selfies to the rationale behind the widely held “five-second-rule.” Created in partnership with hip-hop mogul Pharrell Williams, the show features a diverse cast that’s intended to appeal to girls and minorities.

Srinivasan, 22, understands the gravity of her highly visible role, one in which she discusses STEM, a field where women and people of color have historically been scarce.

“It’s important, at a young age, to see a role model who looks like you, especially for kids who want to go into STEM,” she says. “When people don’t see themselves represented, they think, ‘What’s the point of even trying?’ and it becomes a cyclical thing with no real progress.”

Mounting evidence suggests that early exposure to STEM drives continued interest into adulthood. As a result, minority on-screen representation can have a strong impact on how children view their future career prospects.

Thanks to the success of Hollywood blockbusters and television programs that feature diverse casts, representation of women and minorities in leading roles has increased over the years. Yet these communities remain underrepresented in media across the board, according to the 2019 Hollywood Diversity report released by UCLA. Though minorities constitute nearly 40% of the U.S. population, they represent roughly 21% of broadcast scripted leads, cable scripted leads and digital scripted leads.

With STEM-forward shows, in particular, women of color leads are few and far between. The two most renowned science education shows for children, Bill Nye the Science Guy and Beakman’s World, feature older white men; popular cartoons like Dexter’s Laboratory and Jimmy Neutron follow the adventures of white, boy-genius inventors; and science-oriented sitcoms geared to adults, such as  Silicon Valley and Big Bang Theory, have white, male leads. When women and people of color are introduced, they often adhere to clichéd cultural tropes, such as the nerdy, virginal Asian-American male or the socially awkward, unattractive female.

Indian-American actress Sahana Srinivasan stars in the Netflix original series Brainchild.”Atomic Entertainment

Relatability is at the heart of Brainchild, Srinivasan says, and her depiction on the show is very much intentional. She eschews the conventional white lab coat in favor of quirky hipster glasses, bold lipstick colors and a changing array of hairstyles—sometimes pigtails, sometimes an updo. The same goes for her castmates, who sport hoodies, skinny jeans and afros.

“A show like this reminds people that science is pretty cool, and it’s not at all nerdy or lame to be curious about these topics,” Srinivasan says. “It tells kids that you don’t have to embody this specific version of what a scientist or researcher should look like.”

http://www.forbes.com/video/6023955335001/

Still in college—she’s a senior at the University of Texas at Austin, studying radio, television and film—Srinivasan wants to dismantle the conventional idea that art and science are mutually exclusive. When she was growing up in Dallas, she took part in local talent shows and performed skits, comedy routines and classical Indian dances. But she never saw STEM fields as a viable career option. “I was so focused on the creative endeavors that I thought that’s all I’ll ever be able to do,” Srinivasan says. “And it’s totally a myth and not true.”

Initially, Srinivasan didn’t realize the impact her role could have on young women of color—and indeed was concerned about being pigeonholed because of her ethnic background and gender. “The show doesn’t really stereotype me. The fact that I’m quirky, funny and passionate stands out more than the fact that I’m Indian and a woman,” she says. But for fans of the show, its diverse representation serves as a source of inspiration, both in the arts and in science. “The feedback, especially from young girls of color, has been awesome,” Srinivasan says. “The cast is very much a true reflection of what we see in real life.”

I’m a reporter covering the various aspects of diversity and inclusion in business and society at large. Previously, I was a reporter at CNBC, where I focused on leader

Source: Meet The Indian-American Host Of Netflix’s STEM Series ‘Brainchild’

Harleen Mann, Sensation Of Punjab Police Went Viral On Social Media

Few days back, an SHO of Punjab Police Harleen Mann uploaded a selfie of herself and within no time it went viral. The photo is currently trending on several media platforms like Facebook Twitter and Whatsapp. Everyone is commenting and tweeting over such a beautiful cop………….

Source: Harleen Mann, Sensation Of Punjab Police Went Viral On Social Media

Why Maroon 5 And Travis Scott Won’t Be Paid For The Super Bowl Halftime Show

This isn’t unusual. Everyone from Beyoncé to Bruno Mars has headlined the event and performed essentially for free. As in the past Super Bowls, Maroon 5, Travis Scott and Big Boi will get union scale, a fraction of the six- and seven-figure sums these acts have banked on a nightly basis. Why work for a pittance? They do get to be in what amounts to a massive commercial in front of over 100 million people—without having to front any of the costs, which have been estimated as high as $10 million……….

Source: Why Maroon 5 And Travis Scott Won’t Be Paid For The Super Bowl Halftime Show

Robert De Niro’s Estranged Wife, Grace Hightower, Is Allegedly Pushing Their Divorce Into the Spotlight — BCNN1 WP

Robert DeNiro’s estranged wife, Grace Hightower, is allegedly trying to make their divorce public, a move that’s likely to irritate the famously private Oscar winner, who filed for divorce from Grace in December.

via Robert De Niro’s Estranged Wife, Grace Hightower, Is Allegedly Pushing Their Divorce Into the Spotlight — BCNN1 WP

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