How To Replicate The Winning Ads for YOUR Business Through AdvertSuite

AdvertSuite is the first and largest software of it’s kind to ensure you run FB ads that make you money right out the gate– it’s that simple. Advertsuite allows you to bank big today on the leading online traffic generation method – FB Advertising.

Advertsuite shows you exactly what ads are working NOW (and what are NOT) so you don’t waste money on ads that don’t work – Search for KEYWORDS, Niches, Competitors and even domains to see what ads are running & more importantly winning.

These allow you to search ads based on gender, age, marital status & location along with searching most likes, comments or shares to see what users are engaging with the most.

    REMOVE THE GUESSWORK OF FB ADS

AdvertSuite shows you exactly what ads are working now so you don’t waste money on ads that don’t work – Search for Keywords, Niches, Competitors and even domains to see what ads are running & more importantly winning.

    ♠    GENERATE BUYER TRAFFIC TODAY WITH ADS

Remove the need to test, change, edit ads by allowing AdvertSuite to SHOW you the best performing ads in your niche.

    ♠    COMPETITOR BREAKDOWN

AdvertSuite will show you ANY competitors running ads along with their landing page in 1 dashboard so you can see what works and replicate.

    ♠    WORLDS LARGEST FB ADS DATABASE

This software gives you the world’s largest FB ads library to search with over 5 million ads from 15 different countries with thousands of new ads added daily.

    ♠    DEMOGRAPHIC & ENGAGEMENT FILTERS

These allow you to search ads based on gender, age, marital status & location along with searching most likes, comments or shares to see what users are engaging with the most.

    ♠    GEO LOCATION FILTERS

Hate not knowing which countries to target? AdvertSuite breaks down where any ad is being shown to allow you to better identify the audience you are targeting.

    ♠    VIDEO & IMAGE AD INTEGRATION

With video ads being a leading ad strategy, AdvertSuite will show you what video ads are working the best for YOUR niche in TODAY’s market.

    ♠    CALL TO ACTION BASED SORTING

AdvertSuite will allow you to filter ads according to their call to action to show you what is the right call to action for your campaign and niche.

    ♠    AD POSITION FILTERING

Ever wondered what ads perform better in the news feed vs side bar? AdvertSuite solves this by showing you what currently is working best in both.

    ♠    FUNNEL BREAKDOWN MODULE

AdvertSuite will not only show you the winning ads, but also allow you to see the landing page the traffic is being sent to in 1 dashboard – allowing you to replicate the winning funnels.

In case you aren’t fully aware of what you are getting, may I draw you a raw picture: AdvertSuite helps you bank big, fast by having others spend money doing the testing so you could save a lot to afford other expenses. Instead of wasting your budget on something new, you could literally take a proven-to-work set of filters from others and duplicate to make it your own.

To be honest, especially for those who just step into this field, I would say it is absolutely a bright choice for you to grab this chance and dominate your competition.

Source: https://advertsuite.com

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3D Pal Toons                https://jvz6.com/c/202927/381689/
4brandcommercial        https://jvz1.com/c/202927/375487
7 Minutes Kit                    https://jvz8.com/c/202927/374505/
9 figure Success                        https://jvz8.com/c/202927/384653/
Ad Raven                       https://jvz4.com/c/202927/382796/
Ada leadz                           https://jvz8.com/c/202927/376381
ADA Web                        https://jvz3.com/c/202927/383751/
AdRaven                          https://jvz3.com/c/202927/382851/
Adsense Machine                  https://jvz2.com/c/202927/290487
Adtivate Agency                   https://jvz3.com/c/202927/383706/
AdvertSuite      https://jvz2.com/c/202927/335011/
AdzHero                      https://jvz2.com/c/202927/366972/
AffiliateMatic                 https://jvz3.com/c/202927/381148/
Agency Client Finder                        https://jvz3.com/c/202927/384619/
AgencyScale                          https://jvz4.com/c/202927/383111/
Agencyscale                      https://jvz1.com/c/202927/383113/
AIWA Commercial              https://jvz2.com/c/202927/365061
AIWA22                           https://jvz6.com/c/202927/377907/
ALL-in-One HD Stock                   https://jvz4.com/c/202927/381560
Animaxime                   https://jvz2.com/c/202927/383307/
Appimize                            https://jvz8.com/c/202927/370227
Appoint B Agency                     https://jvz1.com/c/202927/384630/
Appointomatic               https://jvz6.com/c/202927/374258
Appowls                     https://jvz4.com/c/202927/381231/
AppOwls                https://jvz4.com/c/202927/381976/ Bundle
Art Of Living                       https://jvz4.com/c/202927/382425/
Audiencetoolkit              https://jvz6.com/c/202927/302715
Aweber Crash Course                     https://jvz6.com/c/202927/383057/
Backlinkindexer           https://jvz6.com/c/202927/88118
BevTraders                               http://www.bevtraders.com/?ref=arminham
Big Audio Club                       https://jvz6.com/c/202927/380087/
BigAudio Club                   https://jvz2.com/c/202927/380877/
Boost Optimism                    https://jvz2.com/c/202927/380692/
BrandElevate                  https://jvzoo.com/c/202927/381812
BrandElevate                https://jvz4.com/c/202927/381807/
Bybit Crypto Trade                  https://www.bybit.com/en-US/invite?ref=ALEXP
CanvaKitz                     https://jvz4.com/c/202927/379051/
ChatterPal Commercial                 https://jvz8.com/c/202927/324615
Clientfinda                     https://jvz8.com/c/202927/370806
Clipsreel                             https://jvz3.com/c/202927/372682
Commission smasher          https://jvz3.com/c/202927/376879
Content Gorilla              https://jvz2.com/c/202927/330783
Content Tool Kit                     https://jvz3.com/c/202927/329145/
CourseAlly eLearning                      https://jvz4.com/c/202927/384759/
CourseReel                          https://jvz6.com/c/202927/355256/
CourseReel                        https://jvz2.com/c/202927/355249
Courserious                       https://jvz8.com/c/202927/360397/
Coursova                         https://jvz1.com/c/202927/376527
Creaitecontentcreator          https://jvz1.com/c/202927/376986
Credit Repair                        https://jvz8.com/c/202927/377815/
Crypto Kit                     https://jvz8.com/c/202927/383809/
Crypto Rocket                     https://jvz6.com/c/202927/378113/
Crypto Underworld                           https://jvz8.com/c/202927/374345/
Dealcheck                                  https://dealcheck.io?fp_ref=armin16
Design beast               https://jvz6.com/c/202927/371547
Designa Suite License                  https://jvz2.com/c/202927/297271
Develop Self Empowerment                 https://jvz6.com/c/202927/383094/
DFY Content Club                 https://jvz6.com/c/202927/381337/
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DFY Suite                      https://jvz2.com/c/202927/381194/
DFY Suite                    https://jvz3.com/c/202927/381194/
Diabetes Guide                       https://jvz2.com/c/202927/358870/
Diddly Pay’s DLCM                  https://jvz2.com/c/202927/315596
Diet fitness diabetes              https://jvz1.com/c/202927/286851
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Dominate Email             https://jvz4.com/c/202927/386980/
Dropshiply                   https://jvz3.com/c/202927/383483/
DUX Forex Signals                        https://jvz3.com/c/202927/128215/
EBook Agency                        https://jvz2.com/c/202927/384573/
Ejaculation Total                     https://jvz2.com/c/202927/75989/
Email Monetizer                     https://jvz2.com/c/202927/386337/
EngagerMate                         https://jvz8.com/c/202927/328172
EngageYard                     https://jvz2.com/c/202927/383051/
Extreme Adz                 https://jvz8.com/c/202927/379244/
Extreme Coupon                  https://jvz1.com/c/202927/216101/
EZ Local Appointmen                            https://jvz2.com/c/202927/385180/   t
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Ezy MultiStores               https://jvzoo.com/c/202927/381935
Facebook Cash Machine                 https://jvz4.com/c/202927/382333/
Facedrip                          https://jvz1.com/c/202927/376325/
FaceSwap                 https://jvz4.com/c/202927/381768/
Fade To Black                   https://jvz2.com/c/202927/344541
Fanpage                          https://jvz4.com/c/202927/144349
Fitness Nutrition                    https://jvz4.com/c/202927/353334/
Followup Builder                         https://jvz3.com/c/202927/386313/
Forex Atlatian                        https://jvz8.com/c/202927/25069/
Forex Blizz                             https://jvz8.com/c/202927/144577/
Forex Blue Stark                      https://jvz3.com/c/202927/47481/
Forex expert                   https://jvz1.com/c/202927/376877
Forex Hybrid Scalper                        https://jvz6.com/c/202927/95037/
Forex Joustar                     https://jvz8.com/c/202927/381617/
Forex Joustar                  https://jvz6.com/c/202927/381617/
Forex Mastery                    https://jvz2.com/c/202927/144621/
Forex Scouts                         https://jvz6.com/c/202927/132677/
forrk                                              https://jvz1.com/c/202927/373449
FusionMT4                             https://jvz2.com/c/202927/372523/
FX Goldminer                      https://jvz1.com/c/202927/381439/
Galactic                         https://jvz1.com/c/202927/188236/
Gaming job                    https://jvz2.com/c/202927/184902  s
Genesis Mining                         https://www.genesis-mining.com/a/2535466
Givvy Mobile Lottery             https://givvy-numbers.app.link/qNDZMGGbhsb
Gluten free                              https://jvz4.com/c/202927/296191
GMB Magic                        https://jvz2.com/c/202927/377194
Graphic Alta           https://jvz2.com/c/202927/324492/
Heal Your Emptiness                         https://jvz6.com/c/202927/384848/
High Converting Emails                  https://jvz3.com/c/202927/386305/
HostLegends                       https://jvz4.com/c/202927/384755/
Hostley Domain Creator                        https://jvz1.com/c/202927/379223/
Human Synthesys Studio                      https://jvz8.com/c/202927/367353/
ImageX                      https://jvz6.com/c/202927/363237/
IMSyndicator                   https://jvz1.com/c/202927/370769
Inboxr                            https://jvz2.com/c/202927/312692
Insta Keyword                https://jvz6.com/c/202927/351606/
Instant Website                https://jvz2.com/c/202927/377557
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Klippyo Kreators                         https://jvz8.com/c/202927/327447
KoinCart                            https://jvz2.com/c/202927/383555/
Leadvalet                         https://jvz3.com/c/202927/385580/
Levidio Royal Podcasting                        https://jvz6.com/c/202927/384025/
Linkable DFY                       https://jvz6.com/c/202927/385873/
Linkomatic                            https://jvz2.com/c/202927/380937/
LiteTrading                                 https://www.litefinance.com/?uid=929237543
Live Your Truth                       https://jvz6.com/c/202927/379020
Living An Intentional Life              https://jvzoo.com/c/202927/382455
Living an International Life                  https://jvz8.com/c/202927/382455/
Local Leader                   https://jvz4.com/c/202927/383751/
Local Sites                  https://jvz4.com/c/202927/380543/
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Mat1 Simple Funnel                            https://jvz2.com/c/202927/380197/
Maxslides                         https://jvz8.com/c/202927/376842
Mech Forex Robot                           https://jvz6.com/c/202927/383447/
MediaCloudPro                 https://jvz2.com/c/202927/343635
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Mobi First                          https://jvz2.com/c/202927/353694/
Motion Kingdom Studio                    https://jvz4.com/c/202927/383177/
Movid Animation                     https://jvz6.com/c/202927/380385/
MT4Code System                  https://jvz2.com/c/202927/376925
My Passive Income                  https://jvz1.com/c/202927/384099/
MyMailIt                              https://jvz3.com/c/202927/292919
MyTrafficJacker               https://jvz2.com/c/202927/353558
Next Drive                      https://jvz4.com/c/202927/371095/
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Organic Life Guide                 https://jvz8.com/c/202927/366872/
Photokit                           https://jvz4.com/c/202927/373207/
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PigMoney Metho                     https://jvz4.com/c/202927/377665/   d
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PlanB Muscle Growth              https://jvz1.com/c/202927/36517/
PlayerNeos                 https://jvz2.com/c/202927/376962
Podcast Advantage                        https://jvz8.com/c/202927/379995/
Podcast Advantage              https://jvz1.com/c/202927/379995/
Podcast Masterclass               https://jvz3.com/c/202927/379998/
PodKastr                 https://jvz1.com/c/202927/369500/
Postradamus                              https://jvz6.com/c/202927/108695
Power Reviews                     https://jvz8.com/c/202927/384625/
Powrsuite                       https://jvz1.com/c/202927/376361
PR Rage                        https://jvz4.com/c/202927/343405
prime stocks                              https://jvz8.com/c/202927/369164  prime stocks
Profile mate                           https://jvz4.com/c/202927/358049
Promovidz                      https://jvz8.com/c/202927/375692/
Push Button Traffic         https://jvz2.com/c/202927/301402
QR Verse                      https://jvz3.com/c/202927/383865/
Quintex Capital                         https://quintexcapital.com/?ref=arminham
Quit Smoking                           https://jvz3.com/c/202927/359081/
Reputor                 https://jvz8.com/c/202927/380159/
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RSI SEO                              https://jvz6.com/c/202927/384381/
Scriptdio                       https://jvz4.com/c/202927/385387/
Seniors Income                        https://jvz2.com/c/202927/383888/
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ShopABot                           https://jvz2.com/c/202927/291955
ShopFunnels                        https://jvz3.com/c/202927/384069/
SocialAgency360                 https://jvz1.com/c/202927/385357/
SociCake                       https://jvz2.com/c/202927/321987
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SociJam                    https://jvz2.com/c/202927/309649
Soronity                                 https://jvz6.com/c/202927/368736
SqribbleEbook                 https://jvz6.com/c/202927/283867
Stackable Picture                        https://jvz1.com/c/202927/385046/
Steven Alvey’s                      https://jvz2.com/c/202927/351754
Stoodaio                                    https://jvz1.com/c/202927/372094
Storymate                         https://jvz3.com/c/202927/320972
StreamPilot                        https://jvz2.com/c/202927/385431/
Studioninja                       https://jvz1.com/c/202927/374965
Sunday Freebie                             https://jvz1.com/c/202927/267113/
Super backdrop                https://jvz8.com/c/202927/376524
Superbackdrop                 https://jvz8.com/c/202927/376524
Survai                      https://jvz8.com/c/202927/380933/
Syndranker                          https://jvz3.com/c/202927/378143/
Talkingfaces                      https://jvz2.com/c/202927/375358
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The Internet Marketing                https://jvz2.com/c/202927/289944
Tonai Voice Content           https://jvz8.com/c/202927/383119/
Toon Video Maker                   https://jvz2.com/c/202927/357201
TrafficFor                https://jvz8.com/c/202927/381950/
TrafficForU                   https://jvz3.com/c/202927/381950/
Trendio                       https://jvz3.com/c/202927/381003/
TubePal                        https://jvz6.com/c/202927/379863/
Tubeserp                        https://jvz3.com/c/202927/370472
TubeTargeter                   https://jvz6.com/c/202927/377211
TV Boss Fire                https://jvz6.com/c/202927/379480/
Ultrafunnels A.I                 https://jvz2.com/c/202927/381129/
VIADZ Ad Template                    https://jvz4.com/c/202927/379307/
Vidcentric                             https://jvz4.com/c/202927/376095
Viddeyo                                https://jvz6.com/c/202927/382326/
Videevolve                       https://jvz4.com/c/202927/381011/
Video Campaignor      https://jvz4.com/c/202927/387058/
Video Games                            https://jvz3.com/c/202927/184902/
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VideoGameSuite                     https://jvz3.com/c/202927/366537/
VideoRobot Enterprise                https://jvz8.com/c/202927/291061
VidKreate                        https://jvz6.com/c/202927/386029/
VidMingo                           https://jvz6.com/c/202927/378359/
VidSnatcher                           https://jvz3.com/c/202927/342585
VidVoicer                      https://jvz1.com/c/202927/379983/
Vidzura                       https://jvz4.com/c/202927/385754/
Viral dash                            https://jvz6.com/c/202927/375959
Viral Quotes            https://jvz2.com/c/202927/386984/
VirtualReel                       https://jvz8.com/c/202927/376849
Vocalic                    https://jvz2.com/c/202927/383848/
VoiceBuddy                      https://jvz1.com/c/202927/342854
WebCop                         https://jvz4.com/c/202927/378683/
Webinarkit                       https://jvz3.com/c/202927/383937/
Webprimo                   https://jvz1.com/c/202927/379455/   Website Builder
WordPress Mastery                       https://jvz1.com/c/202927/386249/
WOW Backgrounds                      https://jvz3.com/c/202927/381615/
WowBackgraounds                       https://jvz2.com/c/202927/381556/
WP GDPR                                https://jvz8.com/c/202927/299907
WP Simulator                    https://jvz3.com/c/202927/46987/
Writer Arc           https://jvz1.com/c/202927/386602/
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XFUNNELS                         https://jvz2.com/c/202927/310335
Xinemax                    https://jvz1.com/c/202927/381749/
YoDrive                    https://jvz2.com/c/202927/384700/
Your 3DPal                https://jvz2.com/c/202927/381685/
YTSuite                       https://jvzoo.com/c/202927/381179

An Ancient Technique Can Improve Your Attention Span

Does this sound familiar? You can’t focus. You’re bored one minute, overwhelmed the next, and stressed either way. You make mistakes you shouldn’t and then dwell on them for hours. When you try to be productive, you can’t go five minutes without checking your texts, dreading some future engagement, or walking into another room to check on … something. (What was it again?)

Neuroscientist Amishi Jha opens her book, Peak Mind, with this vignette to illustrate an important truth: You’re not alone. Most people can’t go three minutes at work without being interrupted by a chatty colleague, and students cite the allure of social media and other digital distractions as a major disruptor to their studies.

“I’ve seen certain universal patterns in the way all of our brains function — both how powerfully they can focus, and how extraordinarily vulnerable they are to distraction — no matter who you are or what you do,” Jha writes.

At the heart of this predicament, Jha argues, is attention — specifically, the many ways we can disconnect from it. Depleted attention creates a mental fog. Hijacked attention manifests as anxiety and worry. Fragmented attention shatters our ability to focus. Disconnected attention keeps us detached from others. Each attentional affliction causes you to grow out of sync with what’s happening around you, affecting what you think, how you feel, what you learn, how you react, and your relationships with others.

In short, attention isn’t just a matter of where your focus happens to be. It’s the internal force that shapes how you encounter and experience your life in its entirety.

Attention: A cognitive currency

In her book, Jha compares attention to a currency. You can pay it to others, and they can give theirs to you. You can request it in the spirit of charity — “Will you give me your attention, please?” And as any parent whose child is within earshot of an ice cream truck can attest, attention can be stolen outright.

This connection is more than metaphorical. Attention is a scarce economic resource; you only have so much to give in your lifetime. When you focus on a person, tweet, daydream, or TV show, you are spending a moment of attention. You can never get it back, and you can’t provide it elsewhere. The same is true for any $10 bill that’s left your wallet.

But like that ten-spot, attention is also a means of exchange. In exchange for yours, you may receive love, knowledge, entertainment, self-understanding, and much more. “Given how powerful attention is, we need to really respect where we place this precious brain resource,” Jha said in an interview.

Evolutionary life insurance

This cognitive currency is traded through your brain’s attention system. This system filters out unnecessary noises, sights, and sounds from the environment alongside distracting thoughts and mental chatter. Without it, you couldn’t focus at all. Your conscious mind would stall from the vast amounts of information bombarding it — like a computer with overloaded RAM.

This attention system isn’t foolproof, though. It becomes easily distracted when it encounters novel, exciting, threatening, or self-related information in the environment. And this backdoor hack isn’t a flaw; it’s a feature of evolutionary design.

For example, imagine you’re an ancient human who is spearfishing in an African river. You’re focused intently on the glittering water, trying to aim your thrust to account for the bending light. Suddenly, your eye catches something in its periphery. It’s long, brown, and moving half-submerged through the water.

Your attention system will break its focus and snap toward that potential threat. If it’s a log, you’ve paid a pittance of attention and can return to fishing. But if it’s a Nile crocodile, then your attentional insurance paid out big. Distraction just saved your life.

Living in the Attentional Red

While distraction has its uses, today it’s an ever-present quality of our lives, wrenching us from our attention when we need it most. That’s because, Jha writes, while attention is powerful, it’s also fragile. It can be easily broken by stress, threats, and negative moods. And the prevalence of these forces is causing our crisis of attention.

Don’t get the wrong idea. Much like distraction, these three forces can be advantageous. Stress has a positive side called eustress. It’s the low-to-medium levels of stress that motivate you to accomplish something. Without it, you’d have no drive, and every day would be a listless lull in the doldrums.

Similarly, a negative mood can signal that something is wrong. That unease can propel you to solve the problem and lift the emotional pall.

But the modern world has hyper-charged these forces beyond the tipping point of usefulness. Stress has become distress, negative moods have become chronic melancholy, and threats are overrepresented. There are many reasons for this hyper-charging, but a prominent one is the attention economy.

Technology companies, news media, and political players now recognize attention as the resource it is and, in some ways, regard it as more valuable than money. “[M]oney follows attention, whereas the reverse is not necessarily true. As our economy becomes more dependent on attention, the medium of exchange flows from the holders of the old to the holders of the new,” writes the Berkeley Economic Review.

Given attention’s value, it’s little wonder enterprises have built products and services to target the attentional back doors left open by evolution. 

News organizations, for example, favor headlines that drip with threat and tragedy — the so-called “if it bleeds, it leads” standard. That’s because we’re hardwired to assess threats and determine what can be done. Essentially, we need to find out if the story represents a log or a crocodile. The more people compelled to perform that assessment, the more newspapers sold.

These threats don’t have to be physical. As Jha writes, “Our reputation, financial well-being, or sense of justice can all be under threat.”

People used to pay some of their daily attention to the news, either a morning read of the paper or an hour watching the evening broadcast. But in the era of 24/7 news coverage — the era of the attention economy — we’re paying that attentional cost throughout the day. Over time, it becomes a sizable withdraw of our mental energy, yet we continue to check our news feeds for threats even when we should be focused on something else.

Train your attention

Is the answer then to wall yourself off from stressors, disconnect from social media, and choose not to engage with news coverage? “My answer is a resounding no,” Jha writes. “Many stressors are unavoidable, while others are part of our journey to fulfillment and success — if we remove them, we would be limiting ourselves.”

While attention is both powerful and fragile, it has a third feature: It’s trainable through mindfulness. Just as exercise trains the body, mindfulness trains the mind by strengthening your meta-awareness — that is, your ability to be aware of where you’re placing your awareness.

The stronger your meta-awareness becomes, the more control you have over your attention system. That control then helps you keep your attention on the present moment, enriching how you encounter and experience your life.

Through her research, Jha discovered what she calls the “minimum effective dose” of mindfulness. Her team found that lab participants who practiced mindfulness for 12 minutes or more a day saw benefits in objective measures of attention and mood. Those who practiced for less did not.

In Peak Mind, Jha lays out a four-week regimen to help readers build their mindfulness habits. But in her interview, Jha shared an exercise you can do right now to exercise your attentional system. Simply follow these steps:

  1. Start by settling into your body.
  2. Notice yourself sitting and breathing.
  3. If you feel comfortable, close your eyes.
  4. Ask: What’s most vividly tied to my breath? Is it the coolness of air moving in and out of my nostrils? Or are my shoulders moving up and down?
  5. Direct your focus on this sensation.
  6. If you notice your attention has wandered, redirect it back to your breath.

On the page, the exercise seems painfully easy. Maybe even a little boring. But you’ll likely find your mind often drifts away from the sensation of your breathing. You’ll become lost in reliving a childhood memory, worrying over an unfinished project, or delighting in a favorite fantasy. Whatever the case, it’s not a failure on your part. Redirecting your focus back to the breath is the whole point. That’s the key to strengthening your attention span.

“Minds wander. It’s a natural thing that the brain does. When our mind moves away, gently return it back. Simply begin again,” Jha reminds you.

By: Kevin Dickinson

Source: The evolutionary reason you can’t pay attention

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Monitoring Employees Makes Them More Likely to Break Rules

As remote work becomes the norm, more and more companies have begun tracking employees through desktop monitoring, video surveillance, and other digital tools. These systems are designed to reduce rule-breaking — and yet new research suggests that in some cases, they can seriously backfire. Specifically, the authors found across two studies that monitored employees were substantially more likely to break rules, including engaging in behaviors such as cheating on a test, stealing equipment, and purposely working at a slow pace.

They further found that this effect was driven by a shift in employees’ sense of agency and personal responsibility: Monitoring employees led them to subconsciously feel less responsibility for their own conduct, ultimately making them more likely to act in ways that they would otherwise consider immoral. However, when employees feel that they are being treated fairly, the authors found that they are less likely to suffer a drop in agency and are thus less likely to lose their sense of moral responsibility in response to monitoring.

As such, the authors suggest that in cases where monitoring is necessary, employers should take steps to enhance perceptions of justice and thus preserve employees’ sense of agency. In April 2020, global demand for employee monitoring software more than doubled. Online searches for “how to monitor employees working from home” increased by 1,705%, and sales for systems that track workers’ activity via desktop monitoring, keystroke tracking, video surveillance, GPS location tracking, and other digital tools went through the roof.

Some of these systems purport to use employee data to improve wellbeing — for example, Microsoft is developing a system that would use smart watches to collect data on employees’ blood pressure and heart rate, producing personalized “anxiety scores” to inform wellness recommendations. But the vast majority of employee monitoring tools are focused on tracking performance, increasing productivity, and deterring rule-breaking.

For example, a social-media marketing company in Florida installed software on employees’ work computers that takes screenshots of their desktop every 10 minutes and records how much time they spend on different activities. The company then uses this data to determine productivity levels and identify rule-breakers. Similarly, Amazon tracks smartphone data for its delivery drivers to monitor their efficiency and identify unsafe driving practices.

Given their prevalence, one might expect that these sorts of systems would be effective in reducing harmful workplace behavior. And indeed, studies have shown that in some contexts, monitoring can deter certain specific behaviors, such as theft by restaurant workers. However, our recent research suggests that in many cases, monitoring employees can seriously backfire.

When Monitoring Backfires

In our first study, we surveyed more than 100 employees across the U.S., some of whom were subject to monitoring at work and some of whom were not. We found that monitored employees were substantially more likely to take unapproved breaks, disregard instructions, damage workplace property, steal office equipment, and purposefully work at a slow pace, among other rule-breaking behaviors. Of course, this survey only determined correlation — so to prove causation, we ran a second, experimental study.

We asked another 200 U.S.-based employees to complete a series of tasks, and told half of them that they would be working under electronic surveillance. We then gave them an opportunity to cheat, and found that those who were told they were being monitored were actually more likely to cheat than those who didn’t think they were being monitored.

What drove this effect? In general, people are motivated to do the right thing by a combination of external factors (such as the threat of punishment or promise of reward) and their internal moral compass. Prior studies in support of employee monitoring generally focus on the former: situations in which targeted monitoring informs an immediate external response to a specific form of misconduct, such as retail workers who know they will be fired if they’re caught stealing on camera. But in many workplace contexts, employers cannot rely on carrots and sticks alone.

In these cases, employers must also depend on employees’ internal sense of morality — and our studies showed that monitoring employees causes them to subconsciously feel that they are less responsible for their own conduct, thus making them more likely to act immorally. Specifically, when we surveyed the participants in our studies, we found that those who were monitored were more likely to report that the authority figure overseeing their surveillance was responsible for their behavior, while the employees who weren’t monitored were more likely to take responsibility for their actions.

This reduction in agency in turn made the monitored employees more likely to act contrary to their own moral standards, ultimately leading them to engage in behavior that they would otherwise consider immoral.

To Boost Agency, Treat Employees Justly

Clearly, monitoring can have some major negative side effects. But is it possible to gain the benefits of monitoring employees without pushing them to abandon their morals? Being monitored is likely to always have at least some negative impact on people’s sense of agency and moral responsibility, but our studies did identify one mechanism that can reduce this effect: When employees feel that they are being treated fairly, they are less likely to suffer a drop in agency and are thus less likely to lose their sense of moral responsibility in response to monitoring.

In our experiment, we increased perceptions of employer fairness both by varying how respectfully the administrator interacted with the participants, and whether they received the cash reward they had been promised, and we found that monitored participants were less likely to cheat if they felt they were treated justly.

So what does this mean for employers? There are countless ways leaders can enhance perceptions of justice (and thus preserve employees’ sense of agency). As a starting point, rather than unilaterally implementing a monitoring system, leaders should find ways to give employees visibility and input into when surveillance is appropriate and when it should be off-limits — and then stick to those boundaries.

For example, financial services instant messaging platform Symphony enables managers to monitor employee conversations only to the extent necessary for record-keeping and legal compliance, with strict guidelines in place preventing any surveillance without a strong justification. Leaders should also find ways to give employees access to their own data, as well as aggregated, anonymized data collected from relevant teams. That data should in turn be used in ways that benefit employees (for example, to inform wellness initiatives or professional development opportunities).

And of course, leaders should do their best to communicate openly and transparently with employees about what data will be collected and how it will be used — in fact, one survey found that even just explaining the scope and purpose of monitoring can boost employees’ acceptance of the practice by about 70%.

When used right, monitoring employees can prevent accidents, boost performance, and improve overall wellbeing. But our research demonstrates that it can also reduce employees’ sense of agency and personal responsibility, potentially increasing the prevalence of the very behaviors that these systems are meant to deter. To mitigate this risk, leaders must ensure that they treat employees fairly, foster accountability, and frame monitoring as a tool for empowering — not punishing — employees.

By: Chase Thiel, Julena M. Bonner,John Bush, David Welsh, and Niharika Garud

Source: Monitoring Employees Makes Them More Likely to Break Rules

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Have you tried posting on social media only to find that people aren’t engaging with your posts and the platform has limited how many people see your posts in the first place?

Have you started a YouTube channel only to realize each video takes hours to record, edit, render and upload… Every single week? And, even then, you can’t monetize your videos until you have thousands of hours of watch time…

What’s more, podcasting will give you a much deeper connection with your audience. No other medium puts you straight into your customer’s ear, building a base of rabid, loyal fans who will become ambassadors for the products you release or endorse.

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Plus, you can run these ads from day one, giving you a quick way to start generating income from your work which is simply unavailable on any other platform. And, with platforms like Audible and Spotify now listing podcasts as well, your reach has expanded to people looking for audiobooks or music connected to your niche.

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Empathy Is The Most Important Leading Skill According To Research

Empathy has always been a critical skill for leaders, but it is taking on a new level of meaning and priority. Far from a soft approach it can drive significant business results.

You always knew demonstrating empathy is positive for people, but new research demonstrates its importance for everything from innovation to retention. Great leadership requires a fine mix of all kinds of skills to create the conditions for engagement, happiness and performance, and empathy tops the list of what leaders must get right.

The Effects of Stress

The reason empathy is so necessary is that people are experiencing multiple kinds of stress, and data suggests it is affected by the pandemic—and the ways our lives and our work have been turned upside down.

  • Mental Health. A global study by Qualtrics found 42% of people have experienced a decline in mental health. Specifically, 67% of people are experiencing increases in stress while 57% have increased anxiety, and 54% are emotionally exhausted. 53% of people are sad, 50% are irritable, 28% are having trouble concentrating, 20% are taking longer to finish tasks, 15% are having trouble thinking and 12% are challenged to juggle their responsibilities.
  • Personal Lives. A study in Occupational Health Science found our sleep is compromised when we feel stressed at work. Research at the University of Illinois found when employees receive rude emails at work, they tend to experience negativity and spillover into their personal lives and particularly with their partners. In addition, a study at Carleton University found when people experience incivility at work, they tend to feel less capable in their parenting.
  • Performance, Turnover and Customer Experience. A study published in the Academy of Management Journal found when people are on the receiving end of rudeness at work, their performance suffers and they are less likely to help others. And a new study at Georgetown University found workplace incivility is rising and the effects are extensive, including reduced performance and collaboration, deteriorating customer experiences and increased turnover.

Empathy Contributes to Positive Outcomes

But as we go through tough times, struggle with burnout or find it challenging to find happiness at work, empathy can be a powerful antidote and contribute to positive experiences for individuals and teams. A new study of 889 employees by Catalyst found empathy has some significant constructive effects:

  • Innovation. When people reported their leaders were empathetic, they were more likely to report they were able to be innovative—61% of employees compared to only 13% of employees with less empathetic leaders.
  • Engagement. 76% of people who experienced empathy from their leaders reported they were engaged compared with only 32% who experienced less empathy.
  • Retention. 57% of white women and 62% of women of color said they were unlikely to think of leaving their companies when they felt their life circumstances were respected and valued by their companies. However, when they didn’t feel that level of value or respect for their life circumstances, only 14% and 30% of white women and women of color respectively said they were unlikely to consider leaving.
  • Inclusivity. 50% of people with empathetic leaders reported their workplace was inclusive, compared with only 17% of those with less empathetic leadership.
  • Work-Life. When people felt their leaders were more empathetic, 86% reported they are able to navigate the demands of their work and life—successfully juggling their personal, family and work obligations. This is compared with 60% of those who perceived less empathy.

Cooperation is also a factor. According to a study published in Evolutionary Biology, when empathy was introduced into decision making, it increased cooperation and even caused people to be more empathetic. Empathy fostered more empathy.

Mental health. The study by Qualtrics found when leaders were perceived as more empathetic, people reported greater levels of mental health.

Wired for Empathy

In addition, empathy seems to be inborn. In a study by Lund University, children as young as two demonstrated an appreciation that others hold different perspectives than their own. And research at the University of Virginia found when people saw their friends experiencing threats, they experienced activity in the same part of their brain which was affected when they were personally threatened. People felt for their friends and teammates as deeply as they felt for themselves. All of this makes empathy an important part of our human condition—at work and in our personal lives.

Leading with Empathy

Leaders can demonstrate empathy in two ways. First, they can consider someone else’s thoughts through cognitive empathy (“If I were in his/her position, what would I be thinking right now?”). Leaders can also focus on a person’s feelings using emotional empathy (“Being in his/her position would make me feel ___”). But leaders will be most successful not just when they personally consider others, but when they express their concerns and inquire about challenges directly, and then listen to employees’ responses.

Leaders don’t have to be experts in mental health in order to demonstrate they care and are paying attention. It’s enough to check in, ask questions and take cues from the employee about how much they want to share. Leaders can also be educated about the company’s supports for mental health so they can provide information about resources to additional help.

Great leadership also requires action. One leader likes to say, “You’re behaving so loudly, I can hardly hear what you’re saying.” People will trust leaders and feel a greater sense of engagement and commitment when there is alignment between what the leader says and does. All that understanding of someone else’s situation should turn into compassion and action. Empathy in action is understanding an employee’s struggles and offering to help.

It is appreciating a person’s point of view and engaging in a healthy debate that builds to a better solution. It is considering a team member’s perspectives and making a new recommendation that helps achieve greater success. As the popular saying goes, people may not remember what you say, but they will remember how you made them feel.

In Sum

Empathy contributes to positive relationships and organizational cultures and it also drives results. Empathy may not be a brand new skill, but it has a new level of importance and the fresh research makes it especially clear how empathy is the leadership competency to develop and demonstrate now and in the future of work.

Follow me on Twitter or LinkedIn. Check out my website or some of my other work here.

I am a Ph.D. sociologist and the author of The Secrets to Happiness at Work exploring happiness, fulfillment and work-life. I am also the author of Bring Work to Life by

Source: Empathy Is The Most Important Leadership Skill According To Research

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