5 Keys To Making Your Monetary Incentives Payoff

If your credit union has a monetary incentive program in place, how do you think your employees would score the following question: “Our incentive program motivates me to want to produce more.” A fundamental principle of monetary incentives is that they should encourage production that’s greater than if there was no incentive in place. This is true for individuals as well as teams – their production needs to increase as a result of the incentive.

We’ve asked that question in most of our culture surveys for the past 6 years and the response has been consistently alarming. Overall, only 45% of employees agreed with the statement. The worst credit unions had scores of 14%, 23%, and 25%; the best score was 71%. We did not include this question at credit unions that did not have a monetary incentive program so, these were genuine assessments of the effectiveness of the incentives.

Looking at the responses by job role, we often find large groups of employees who answer this question from a strongly negative standpoint. For instance, one recent credit union that pays out a significant amount in incentives each month, found that 67% of Branch Managers and Tellers were negative; as were 58% of Loan Officers and 26% of FSRs. This credit union should have serious concerns about the payoff of their monetary incentives … are they getting more production as a result?

Some of these results could be reflecting a feeling that the employees would like to be motivated by the incentives but the credit union’s program is missing the mark. They could also reflect that the credit union has a good incentive structure but the majority of employees are simply not motivated by it. And, of course, there could be other reflections baked into the results. On the surface, it’s unclear so further assessment is needed.

The design of a monetary incentive program, for many credit unions, is a primary driver of employee engagement, retention, and performance. Get it right, and employees and culture will likely flourish. Get it wrong, however, and the credit union will likely struggle. Further, credit unions that have assessed their incentive program and made the necessary modifications, as a result, have experienced palpable improvements in their overall performance culture.

While every credit union culture is unique in some manner, a highly emotional subject like incentives can be addressed with some basic design principles in mind. Here are five that we’ve seen in the most successful programs:

  1. The structure is tightly aligned with culture goals – keep your priorities consistent – don’t say something is important and then incentive something different
  2. It’s adjusted to the expectations of each role – the structure looks different for competitive sellers, relationship-builders, managers, support staff, etc.
  3. There is recognition for both teams and individuals – depending on the objective and environment, one is likely more appropriate than the other
  4. The credit union shows staff “how” to earn incentive – staff needs to know and hone the skills and behaviors that’ll make them successful and position them to earn incentives
  5. The program is one part of an integrated system of recognition – there are various ways to recognize and motivate employees and money may not always be at the top of the list

A bonus principle would be the program needs to be simple (the KISS principle!) – that is, there’s a clear connection between production and payout. When we conduct focus groups with credit union employees, those that have effective incentive programs can readily explain what they did to earn the monetary incentive they recently received.

In contrast, for example, an employee at a credit union with an ineffective program once told us, “I don’t know what I did but I got a great bonus check last quarter!” Monetary incentives may have a place in your credit union’s culture however, like so many other aspects of your culture enhancement.

It must not be developed in a vacuum – monetary incentives need to be created and deployed in relation to the other important forms of primary motivation as well as other cultural components (i.e., effective coaching, accountability measures, skill development, efficient processes, etc.)

Many credit unions don’t know where to start when they want to assess their current incentive program or performance culture. Others can’t get their executives to agree that it even needs to be addressed. And still some know it needs to be fixed but they don’t know if they need a tweak or blow-it-up solution.

Our consultants have seen the good, the bad, and the ugly with incentives and cultures and will provide the unbiased, outside perspective you need to properly position your credit union for optimal success. Please reach out to www.fi-strategies.com/contact-us/ or 636-578-3280 and “let’s talk!”

Paul Robert

Paul Robert

Paul Robert has been helping financial institutions drive their retail growth strategies for over 25 years. Paul is the Chief Executive Officer for FI Strategies, LLC, a small but mighty … Web: fi-strategies.com Details

Source: 5 keys to making your monetary incentives payoff – CUInsight

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Four Ways To Build Influence At Work, No Matter Your Job Title

ThomasDrouault/Unsplash

Being influential has its benefits. People seek out your opinion and listen to you. Your words have power. Those around you believe what you say and give weight to your input. But you don’t have to be a member of the C-suite or a high-ranking employee for this to be true. It’s possible to expand your influence in virtually any role.

“Inside the workplace, there’s formal influence, which comes from your position—the responsibility and authority that you’ve been given,” says leadership consultant Ron Price, founder of Price Associates, and author of Growing Influence: A Story of How to Lead with Character, Expertise, and Impact. “But there’s also informal influence, which comes from who you are and how you show up.”

While the title you hold may not be imbued with power, there are steps you can take to increase the power you hold in virtually any role, he says. Here are four strategies to try:

Focus On What You Can Control

Influence starts with the areas within your control, says Melissa Drake, founder of Collaborative AF, a consultancy that helps companies unlock potential through collaboration. First off, focus simply on being good at your job.

“If you’re doing your thing well and passionately and you’re getting good results, it’s really hard to argue with that,” she says. Being good at your job is one of the basic elements of influence. It lets people know that you’re confident and capable. Failure to do so undermines influence and makes it more difficult for people to trust you.

You may like to read this: The Importance of Managing Well & Being a Leader

At consulting and training company Franklin Covey, Scott Miller, executive vice president and author of Management Mess to Leadership Success: 30 Challenges to Become the Leader You Would Follow, recommends focusing on your “circle of influence“—those factors you can control, including “your reputation; your ability to deliver on your promises; your ability to make wise, high-impact decisions; your ability to collaborate.” The more you focus on those essential elements, the more your influence will naturally grow.

Spend Your ‘Influence Currency’ Wisely

Understanding the areas in which you may most likely be influential is important, too. If you have special expertise or act as a facilitator or gatekeeper, the way you share and distribute knowledge or resources can make you influential, says Allan Cohen, global leadership professor at Babson College and co-author of Influence without Authority. The core of your influence may also lie in how well you understand the organization, relationships within the workplace, or other areas that aren’t generally known.

But there’s a fine line between being a fair guardian of that influence and blowing your own horn too much, he says. Cohen says you must figure out how to provide that value in a reasonable way. “It’s a fine art to be able to contribute without disappearing, but without saying, ‘See me? See me? Look. Look. Here I am. Look what I’m doing for you,’” he says.

Make Strong Connections With Others

“Everything comes down to relationships,” Drake says, so building a strong network is essential. She recommends getting to know people on a personal level, too. It’s easier to relate to and understand others when you have an idea of what’s important to them, what their personality traits are, and what’s going on in their lives.

“[Allow] people to be seen and heard as individuals and who they are,” says Drake, who gave a TEDx talk on collaboration in which she emphasized how much more powerful successful collaborations can be compared to solo efforts. “Then it makes it easier to come together,” she says.

The ability to collaborate with others also helps build your influence because it strengthens relationships. “There’s the kind of influence that you build through collaboration, where you work with people, where you have shared interests, says Price. “You can combine your influence together to create something bigger than you could have done by yourself.”

Don’t Be a Jerk

Even if you don’t have a big title or wield a great deal of power, there is always a way you can help others, Price says. So find ways to give back to individuals and the organization before you try to use your influence for your own interests. “Who comes to you to get information or something that they need in order to do their daily work?” he says. “The more that you respond to that in a timely way and give them what they’re looking for, the better, stronger influence you’ll build with them.”

By building your expertise and relationships, and using your growing power wisely and fairly, your words and actions will likely have greater impact in the workplace. But, as your influence grows, so must your humility, Miller says. “The more you readily show vulnerability and admit your issues, [the more] people will gravitate around you and you’ll create a culture where people take risks. They’ll make bets. They’ll choose to stay because there’s no paranoia. There’s high trust,” he says.

By: Gwen Moran Fast Company

Source: Four Ways to Build Influence at Work, No Matter Your Job Title

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Lightbulb Moment: Big Business Needs “Mini-Edisons” To Drive Invention

(Original Caption) Thomas A. Edison exhibits a replica of his first successful incandescent lamp, ... [+]Bettmann Archive

With artificial intelligence, particularly generative AI, sweeping the world, we are experiencing a new era of founder-inventors – a new “Gründerzeit,” as the Germans call the last decades of the 19th century when inventions like modern railway systems, modern finance, and the automobile transformed society.

Today, a wave of inventions are appearing overnight, sprouting like mushrooms from recent advancements in AI and led by founder-inventors whose names will go down in history as did their predecessors like von Siemens, Edison, Pasteur and Benz.In such an era, how do established companies keep up?

The upstarts are founded by visionary individuals who are willing to take risks and challenge the status quo. But established companies are often hindered by legacy systems, outdated thinking, and a fear of failure. What’s needed is some corporate therapy to help break old patterns.

Every large corporation has unexplored opportunities, potential for new growth and revenue streams, and surprising pockets of start-up minded talent, but senior management must be willing to embrace risk on the path towards invention. That’s hard to do. Instead, leaders of mature companies often focus on incremental improvements to existing products, leaving their businesses vulnerable to disruption.

Innovation requires a vision that borders on obsession to disrupt entire markets. Most of all, it takes trust – a willingness by senior management to let go and allow others – junior employees or outside consultants, product managers, engineers, designers – to experiment with ideas, building and iterating with users, and validating along the way before proving it’s foolproof on day one. But the potential rewards are enormous.

It also requires a financial commitment. Real change cannot be achieved without a serious investment so businesses must be willing to put their money where their mouth is.

Continue reading….

Sylvain Duranton is the Global Leader of BCG X and a member of BCG’s Executive Committee. BCG X is the tech build & design unit of BCG.

Source: Lightbulb Moment: Big Business Needs “mini-Edisons” To Drive Invention

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LegalSuites   https://jvz2.com/c/202927/388896/
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Linkomatic  https://jvz2.com/c/202927/380937/
LinkPro    https://jvz6.com/c/202927/393326/
LiteTrading   https://www.litefinance.com/?uid=929237543
Live Your Truth  https://jvz6.com/c/202927/379020
Living An Intentional Life    https://jvzoo.com/c/202927/382455
Living an International Life    https://jvz8.com/c/202927/382455/
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Local Sites   https://jvz4.com/c/202927/380543/
LocalAgencyBox  https://jvz2.com/c/202927/359468
LocalCentric   https://jvz2.com/c/202927/379339/
LocalioAI    https://jvz6.com/c/202927/378310/
MailerGPT   https://jvz2.com/c/202927/394283/
MarketAll      https://jvz2.com/c/202927/386971/
Marketingblocks     https://jvz6.com/c/202927/374934
MarketPresso   https://jvz3.com/c/202927/343043/
Massfluence  https://jvz4.com/c/202927/386885/
Mat1 Simple Funnel   https://jvz2.com/c/202927/380197/
Maxslides  https://jvz8.com/c/202927/376842
Mech Forex Robot   https://jvz6.com/c/202927/383447/
MediaCloudPro   https://jvz2.com/c/202927/343635
Megasuite   https://jvz3.com/c/202927/383953/
MemberOwls   https://jvz8.com/c/202927/389039/
Mobi First   https://jvz2.com/c/202927/353694/
Mobilio  https://jvz4.com/c/202927/388285/
MonsterMedia   https://jvz4.com/c/202927/390391/
Motion Kingdom Studio  https://jvz4.com/c/202927/383177/
Movid Animation  https://jvz6.com/c/202927/380385/
MT4Code System   https://jvz2.com/c/202927/376925
My Passive Income   https://jvz1.com/c/202927/384099/
MyMailIt   https://jvz3.com/c/202927/292919
MyTrafficJacker   https://jvz2.com/c/202927/353558
Next Drive  https://jvz4.com/c/202927/371095/
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Organic Life Guide  https://jvz8.com/c/202927/366872/
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Phemex  https://phemex.com/register-vt1?referralCode=D8HUS2
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PicsAds   https://jvz2.com/c/202927/385468/
PigMoneyMethod   https://jvz2.com/c/202927/377665/
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PlayerNeos   https://jvz2.com/c/202927/376962
Podcast Advantage   https://jvz8.com/c/202927/379995/
Podcast Masterclass  https://jvz3.com/c/202927/379998/
PodKastr    https://jvz1.com/c/202927/369500/
PopLinks    https://jvz2.com/c/202927/368095/
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PowerAds  https://jvz3.com/c/202927/390254/
PowerHabits  https://jvz6.com/c/202927/390625/
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Prime Stocks   https://jvz8.com/c/202927/369164
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Does Your Website ADA Compliant With ADA Bundle

If you are doing any type of business online that requires you to have a website, then you need to pay very close attention to what I’m about to say. Because right now, there are individuals who are losing a significant chunk of their bank accounts because they are ignorant of a certain set of compliance laws that their websites need to abide by.

And I’m almost willing to bet that your website(s) fall in the same category. However, there is a silver lining to this problem. One that one person used to create an additional $50,000 in only 7 weeks. In short, you need to be ADA & WCAG compliant, because authorities aren’t messing around one bit. If you think it’s a game, let me assure you that it’s not.

Everything is coming under scrutiny; websites, apps, and pdfs included. All of these are susceptible to lawsuits and litigation. This is a well-thought-out improvement to the ADA Bundle app. It allows users to easily AND effectively generate loads of pre-qualified leads who are direly in need of a web optimization service.

Unlike most apps and software offers out there, the Launch of ADA Bundle 1.0 created a very needed and unique service, giving users the potential to make a ton of money off their purchase. But there was a roadblock, a lot of users being newbies and beginners found it difficult to generate leads and to close paying clients.

Based on our interactions with users in our weekly coaching sessions, we realized we needed to make things stupid simple! This is what this brand new Website Analyzer Widget feature now provides. It gives you the perfect foot-in-the-door strategy to Easily & Effectively generate loads of pre-qualified leads who are in need of a web optimization service AND are willing to pay you to help them.

See more details here:

Source: https://adabundle.com/

.

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Why You Should Always Be Thanking Customers

As an ecommerce merchant, you’re probably wondering what you can do to show your customers some gratitude for their continued loyalty. After all, without your customers your store is just another website!

Before we begin looking at the reasons you should be thanking your customers, I would like to start with a quote about customer experiences that came from a rather unlikely source:

“Kind words can be short and easy to speak, but their echoes are truly endless.”…Mother Teresa

While there are many ways this quote can be interpreted, here is my take on it: sometimes, we can forget how easy it is to make someone’s day. A simple thank you or personal note can have a lasting and meaningful impact on a customer, and help create an emotional connection they won’t soon forget.

So what’s the impact of thanking customers in the world of ecommerce? I’m sure you already know that you should be thanking customers all year round and not just around the holidays, but you may not know the reasons behind supporting this line of thinking.

Reasons to be thanking customers

Your customers want to feel valued

No one likes being in a one-way relationship – the kind where you’re the only one committing any time or attention to keeping it going.   When you’re always giving and never receiving, it’s easy to feel unappreciated and undervalued.

60% of businesses have lost a customer because they feel the business is indifferent to them…Customer Experience Insight

The same is true in ecommerce. When customers are committed to your brand community, they want to feel like you care about them as individuals.  Otherwise, you run the risk of them taking their business elsewhere. This is one of the biggest contributing factors to a customer choosing to shop with another brand.

While you might assume that most customers choose competitors based on prices and products, 9% of customers leave because of what a competitor is offering while 60% of businesses have lost a customer because they feel a company is indifferent to them. Clearly customers expect a little gratitude in return for their business.

In order to avoid losing them, the simplest thing you can do to make a customer feel valued is to continually thank them for being part of your community.  Through email communications, social messages, and handwritten notes, you can remind customers that you are aware of their business and appreciate it. Trust me – you’ll be glad you did, and you may even create a couple of brand advocates in the process!

Thanking customers has financial benefits

If making your customers feel valued isn’t enough motivation to thank them, maybe the fact that gratitude has financial benefits will be!

Studies have shown that 38% of customers attribute a good customer experience to personalization, and a good customer experience is what will keep delighting your customers.  When your customers are happy, they’re bound to come back to your brand, join your community, and make more purchases as a result!  In fact, shoppers are willing to pay more in order to get a better customer experience, meaning your gratitude has the potential to skyrocket your profitability.

86% of shoppers are willing to pay more for a better customer experience.
Oracle

If we put those two points together, we can see that customers want a personal, emotionally driven customer experience. As a result, building a personalized experience leads to a better customer experience which customers are willing to pay more for.

If you want to increase profitability, start getting personal!

When you acknowledge each of your customers individually for being engaged members of your brand community, you demonstrate a desire to get to know them and continue building that relationship. This personal attention goes a long way towards endearing customers to your brand, so making sincere “thank yous” should be a key component of your ongoing business model.

How to start thanking customers

Now that you know why thanking customers is important, it’s time to start doing it! Since there are an infinite amount of ways to thank your customers, it’s important to find a way that makes sense for your business, your brand, and above all your customers.

Here are 5 simple ways that you and your business can start thanking your customers.

1. Include a thank you note with every order

This is by far one of the easiest and most effective strategies to start implementing, and can take any number of forms. Whether you thank your customers on social media or with a handwritten note inside the packaging, you can brighten their day by acknowledging their business every time they place a new order.

Besides making your customers smile, this will also help set your business apart. Most ecommerce packages are only shipped with the product, some packing peanuts, and an invoice – an experience that feels completely impersonal. When you include a personal message, you turn the entire experience (even after the sale!) into an opportunity to strengthen your relationship with the customer. This turns a simple order into an exchange among friends.

2. Provide customers with value-add content

Value-add marketing is an extremely powerful tool to help improve your customer experience. Not only does it provide extra value for your customers, but it also becomes a valuable resource for your not-yet-customers! So what does value-add content look like?  For starters, you can provide customers with a learning centre or knowledge base where they can increase their knowledge about your product or industry.

A fantastic example of this is Bare Biology, who offers customers access to an online magazine that discusses everything from fitness to beauty. This lets Bare Biology highlight their industry expertise while also helping customers find articles related to a brand they love.

This type of content will look different depending on what your business does.  For example, if you’re a fashion retailer, you could offer customers a style guide on your site that inspires their next outfit.

Whatever you choose to do, this additional content acts as value propositions that improve your customer experience and position your brand as the industry expert. These considerations demonstrate your commitment to helping customers get the most out of your brand at no additional cost.

3. Think of the individual as well as the group

As I’ve already mentioned several times, customers love personalization! This means that you need to start thinking about your customers as individuals who belong to your larger brand community.

This individual personalization can take a number of different forms.  For starters, you can address customers by name in your marketing and post-purchase emails, or even thank them for another year of business every year on their birthday.

No matter how you choose to do it, approaching each customer as an individual is the perfect place to begin to say thank you on a deeper and more meaningful level.

How to Build Emotional Connections When You’re Separated by a Screen
Emotional relationships don’t have to be hard to build from behind a screen. Learn how value-add marketing and brand communities have the power to connect you to your customers in ways that have an incredible impact on your business.

4. Send a handwritten letter

In a world driven by beeps, clicks, and keystrokes, there are few things as exciting as receiving a handwritten letter. There’s something special about knowing that someone took the time to sit down and address them personally that makes it immediately more valuable. This goes a long way in a world that has become obsessed with automation, and will help you further distinguish yourself from your competition.

Take a look at this example from Jimyz Automotive. This customer experience went viral on Reddit immediately after it was posted, with many Reddit users commenting that they actually knew the business and loved Jim, too.

The customer that received this letter is sure to remember it for a long time, and you can bet that the next time they need car service Jimyz Automotive will immediately come to mind!

5. Throw a thank you event

Nothing is as impactful as a thank you given face-to-face. Even though it can be difficult with customers all over the world, there are ways to do it! You can thank your customers on a much smaller scale without diminishing your gratitude’s impact.

Two great ways to do this is by inviting customers to attend a webinar or a podcast. You can sweeten the pot by inviting a celebrity or micro-influencer to address your customers all at once.  This is a great way to minimize expenses while still delivering an above-and-beyond experience.

Don’t feel limited to only using these ideas, though.  If you have the resources to run an in-person customer appreciation event, do it!  Inviting your customers to spend time with other valued members of your brand community is a great way to make them feel special and appreciated – especially if they’re given a little something extra.

A free gift, special meet and greet, or bonus discount are only three of the ways that you can turn a regular Friday night at your store into a wonderful evening of value for your loyal customers.

A personal thank you story

Now that you have seen some of the many ways you can start thanking your customers, I want to share an example of a business showing me thanks! My example comes from a bank, of all places. I had gone into the bank to convert some money for my upcoming trip to the Dominican Republic, and mentioned to the teller that my girlfriend and I had been dating for 5 years and the trip was our way of celebrating.

When I returned from my trip, I had a hand-written postcard from my bank in my mailbox saying that they hoped my girlfriend and I had a wonderful time on our vacation and thanking me for my business.

This personalized thank you blew me away! It left me feeling valued and important, and guaranteed that I will continue to do my banking with ScotiaBank.

If this small gesture can guarantee my customer loyalty, imagine what a combination of thank you gestures can do for your customer base!  At the end of the day, thanking customers is a huge step towards a thriving brand community that will keep your customers happy and coming back time after time.

By:  Alex McEachern

Source: Why You Should Always Be Thanking Customers

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Related contents:

Want To Save Tons Of Money In Your Business? Focus On Customer Retention Forbes

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Email Monetizer    https://jvz2.com/c/202927/386337/
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Facebook Cash Machine   https://jvz4.com/c/202927/382333/
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HostLegends    https://jvz4.com/c/202927/384774/
Hostley Domain Creator   https://jvz1.com/c/202927/379223/
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