5 Steps For Creating a Content Marketing Strategy That Drives Business Results


Here are five crucial steps your brand should take to create a content marketing strategy that grows your business and drives results. “Never ask for anything, and especially from those who are stronger than you. They’ll make the offer themselves, and give it of their own accord” — that’s one popular quote from Mikhail Bulgakov’s book, The Master and Margarita.

Even though Bulgakov didn’t mean that in the context of , that’s a generally good rule. Content marketing is one thing that provides the most inbound requests. In other words, make people come to you first and offer themselves.

According to , 78% of companies with a documented produced effective, meaningful content. Content marketing generates over three times as many leads as outbound marketing and costs 62% less. However, it’s essential to ensure your is creating content that’s useful to your customers and able to further your company’s long-term goals.

There’s an overwhelming amount of content available in digital spaces, so here are five crucial steps your brand should take to create a content marketing strategy that drives results:

Related: 4 Simple Steps to Creating an Effective Content Marketing Strategy

1. Figure out your narrative

The most memorable and successful brands have one thing in common: They tell an engaging, consistent story. Storytelling is the heart of a great content marketing strategy, so investing the time and resources necessary to perfect this aspect of your business is important.

Psychology Today notes that stories help humans increase feelings of empathy by releasing the “happy” chemical oxytocin and reducing the stress hormone cortisol. The right story still sparks that primal part of the human psyche that engages our emotions and fosters a sense of meaningful connection to each other and the brand telling the story. In essence, stories are how we think and assign meaning to our lives.

Anyone can create a meaningful story around their product or service, and 92% of consumers say they want to see ads that feel like a story. is a notable example of this. Buying furniture isn’t exactly the most exciting task. However, customers are incredibly loyal to Ikea, not because of their quality or prices, but because they’ve created an immersive narrative around experiencing the aspirational joy of designing your home with simple, elegant pieces that reflect who you are.

2. Research your target audience and channels

Before creating a compelling narrative, you must know to whom you’re telling the story. Generating leads and traffic is consistently one of the most challenging aspects of marketing, which is why it’s essential to research your target audience thoroughly.

Create an avatar of your ideal customer, and spend time fleshing out this person’s backstory. What’s their age? Gender? Average income? What kinds of careers might this person want? What do they do for fun? What type of personality do they have? The more three-dimensional you can make this avatar, the more intimately you can understand your target audience.

For an example of how this is done right, scroll through MoonPie’s Twitter. They have perfected their brand voice to reflect their target audience: Someone who enjoys quirky humor and doesn’t take themselves too seriously. As a result, they’re highly relatable to their audience and facilitate engagement in a seemingly effortless manner.

Related: To Reach Your Target Audience, You Need to Use These 5 Steps

3. Generate content ideas

Did you know that, on average, 35% of companies have zero dedicated content marketing personnel? This means that it’s hard to come up with consistently fresh content and stay on top of trends. Tools like UberSuggest, Google Trends and Buzzsumo are all great ways to maximize your content generation ideas when you don’t have a dedicated team, but there are other things your brand can do as well.

Depending on your goals and audience, there are plenty of ways to generate eye-catching, shareable content ideas. You can set up trend alerts on platforms like Instagram and to capitalize on viral videos and memes, or you can even turn to your user base to create a user-driven campaign.

Neutrogena is an example of a successful user-generated content campaign with their Neutrogena Studios platform. For this, they’ve allowed customers to create video content submissions focused on skin health. Not only does this utilize brand loyalty and provide an evergreen source of marketing content, but it also requires minimal resources for a great ROI.

4. Decide on distribution

No matter how great your content is, your time and resources are ultimately wasted if you can’t get it in front of the right audience. From ebooks, blogs and podcasts to graphics and webinars, there are countless ways to distribute your content.

Which channels you choose will depend on your goals and target audience. However, there are three main channels: paid (e.g., Instagram ads), owned (e.g., email newsletters) and earned (e.g., social media shares). In most cases, a successful content distribution strategy will be some combination of all three channels.

The optimal distribution strategy comes after defining your target audience and figuring out your narrative. These two steps inform the types of content you’ll focus on, which helps you determine the best channels for getting your content seen and shared.

A key component of distribution is ensuring your owned channels are optimized, because this is the avenue you have the most control over. Oracle Vitrue’s “Like Can Never Replace Love” campaign saw massive success because the company emphasized promotion through its owned distribution channels (e.g., staff, partners, influencers and customers).

Related: 4 Content Marketing Strategies to Boost Your Business

5. Measure your results

Every content marketing strategy needs goals and measurable KPIs to determine whether or not a campaign was effective. KPIs like content impact, engagement, traffic and sentiment are great starting points. Still, these can be further divided into more nuanced metrics like unique page views, conversions, top exits, bounce rates and social shares. Remember that the metrics will differ for each distribution channel, and understand that figuring out the proper baselines and metrics for your brand will likely take time (and some adjustment).

In the case of Casper, a sleep startup that has built its brand on content marketing, those metrics could be features in top-tier magazines that entail recognition among a broader audience. Despite its financial problems afterward, Casper had first grown rapidly, generating $30 million in revenue and expanding its team from five to hundreds of people in less than a year.

The company was featured as one of the most innovative companies by Fast Company in both 2016 and 2017. “The brand made a splash on social media, releasing a series of creative Snapchat and Instagram stories,” they wrote. Casper also hired journalists and announced the launch of its own editorial venture focused on all aspects of sleep. So, no matter what, Casper has its own identity and a foothold in brand history.

Related: How to Craft a Content-Marketing Strategy That Works

Remember that your content should be emotionally compelling and purposeful. Great content marketing strategies allow brands to establish genuine connections with their audience. Don’t be afraid to explore what will work best for your brand and try different options. Ultimately, it’s essential to recognize that content marketing strategies are dynamic, ongoing processes that will shift and change over time. So, it’s wise to start dedicating time and resources toward it now to get a jumpstart on the future.

Source: 5 Steps for Creating a Content Marketing Strategy That Drives Business Results


Related contents:

What is content marketing? Defining marketing’s present and future Search Engine Land

13:38 Tue, 01 Nov
23:51 Mon, 31 Oct
08:10 Mon, 31 Oct
19:50 Fri, 28 Oct
18:38 Fri, 28 Oct
14:30 Fri, 28 Oct
23:41 Thu, 27 Oct
12:49 Thu, 27 Oct
11:32 Thu, 27 Oct
20:08 Wed, 26 Oct
16:13 Wed, 26 Oct
05:33 Wed, 26 Oct
17:51 Tue, 25 Oct
18:53 Mon, 24 Oct
18:17 Mon, 24 Oct
03:38 Mon, 24 Oct
20:45 Fri, 21 Oct
16:27 Fri, 21 Oct
02:43 Fri, 21 Oct
23:05 Wed, 19 Oct
16:01 Wed, 19 Oct
11:58 Wed, 19 Oct
13:43 Tue, 18 Oct
12:40 Tue, 18 Oct
21:34 Thu, 13 Oct
16:16 Thu, 13 Oct
12:06 Thu, 13 Oct
09:57 Wed, 12 Oct
18:31 Tue, 11 Oct
15:01 Tue, 11 Oct
Marketing Programs To Buy:
10 Bold Actions In Positive Life     https://jvz3.com/c/202927/383942/
3D Pal Toons     https://jvz6.com/c/202927/381689/
4brandcommercial        https://jvz1.com/c/202927/375487
7 Minutes Kit      https://jvz8.com/c/202927/374505/
9 figure Success        https://jvz8.com/c/202927/384653/
Ad Raven      https://jvz4.com/c/202927/382796/
Ada leadz     https://jvz8.com/c/202927/376381
ADA Web      https://jvz3.com/c/202927/383751/
AdRaven       https://jvz3.com/c/202927/382851/
Adsense Machine      https://jvz2.com/c/202927/290487
Adtivate Agency      https://jvz3.com/c/202927/383706/
AdvertSuite     https://jvz1.com/c/202927/335011/
AdzHero     https://jvz2.com/c/202927/366972/
AffiliateMatic     https://jvz3.com/c/202927/381148/
Agency Client Finder    https://jvz3.com/c/202927/384619/
Agencyscale      https://jvz1.com/c/202927/383113/
AgencyScale      https://jvz4.com/c/202927/383111/
AIWA Commercial     https://jvz2.com/c/202927/365061
ALL-in-One HD Stock    https://jvz4.com/c/202927/381560
Animaxime    https://jvz2.com/c/202927/383307/
Appimize      https://jvz8.com/c/202927/370227
Appoint B Agency     https://jvz1.com/c/202927/384630/
Appointomatic      https://jvz6.com/c/202927/374258
Appowls    https://jvz4.com/c/202927/381231/
Art Of Living    https://jvz4.com/c/202927/382425/
Audiencetoolkit     https://jvz6.com/c/202927/302715
Audika  https://jvz8.com/c/202927/383635/
Aweber Crash Course     https://jvz6.com/c/202927/383057/
Backlinkindexer    https://jvz6.com/c/202927/88118
BettingMaster      https://jvz2.com/c/202927/387079/
BevTraders    http://www.bevtraders.com/?ref=arminham
Big Audio Club     https://jvz6.com/c/202927/380087/
BigAudio Club    https://jvz2.com/c/202927/380877/
Boost Optimism   https://jvz2.com/c/202927/380692/
BrandElevate   https://jvz4.com/c/202927/381807/
BrandElevate   https://jvzoo.com/c/202927/381812
Bybit     https://www.bybit.com/en-US/invite?ref=ALEXP
CanvaKitz    https://jvz4.com/c/202927/379051/
ChatterPal    https://jvz8.com/c/202927/324615
Clientfinda   https://jvz8.com/c/202927/370806
Clipsreel   https://jvz3.com/c/202927/372682
Commission smasher   https://jvz3.com/c/202927/376879
Content Genie   https://jvz8.com/c/202927/387717/
Content Gorilla   https://jvz2.com/c/202927/330783
Content Tool Kit   https://jvz3.com/c/202927/329145/
CourseAlly eLearning   https://jvz4.com/c/202927/384759/
CourseReel   https://jvz2.com/c/202927/355249
Courserious   https://jvz8.com/c/202927/360397/
Coursova   https://jvz1.com/c/202927/376527
Creaitecontent  https://jvz1.com/c/202927/376986
Credit Repair   https://jvz8.com/c/202927/377815/
Cryptokit    https://jvz8.com/c/202927/383809/
CryptoRocket    https://jvz6.com/c/202927/378113/
CryptoUnderworld     https://jvz8.com/c/202927/374345/
Dealcheck     https://dealcheck.io?fp_ref=armin16
DesignaSuite      https://jvz2.com/c/202927/297271
DesignBeast    https://jvz6.com/c/202927/371547
DevelopSelfEmpowerment     https://jvz6.com/c/202927/383094/
DFYappBiz   https://jvz1.com/c/202927/388099/
DFYContentClub     https://jvz6.com/c/202927/381337/
DFYSuite   https://jvz3.com/c/202927/381194/
Diabetes Guide    https://jvz2.com/c/202927/358870/
Diddly Pay’s    https://jvz2.com/c/202927/315596
Diet fitness diabetes   https://jvz1.com/c/202927/286851
Domainname    https://jvz6.com/c/202927/377005
Dominate Email   https://jvz4.com/c/202927/386980/
Dropshiply   https://jvz3.com/c/202927/383483/
DUX Forex Signals   https://jvz3.com/c/202927/128215/
EBook Agency    https://jvz2.com/c/202927/384573/
Ejaculation Total   https://jvz2.com/c/202927/75989/
Email Monetizer    https://jvz2.com/c/202927/386337/
EngagerMate  https://jvz8.com/c/202927/328172
EngageYard   https://jvz2.com/c/202927/383051/
Explaindio    https://jvz1.com/c/202927/123757/
Extreme Adz   https://jvz8.com/c/202927/379244/
Extreme Coupon  https://jvz1.com/c/202927/216101/
EZ Local Appointment  https://jvz2.com/c/202927/385180/
Ezy  https://jvz1.com/c/202927/381935/
Ezy MultiStores  https://jvzoo.com/c/202927/381935
Facebook Cash Machine   https://jvz4.com/c/202927/382333/
Facedrip  https://jvz1.com/c/202927/376325/
FaceSwap   https://jvz4.com/c/202927/381768/
Fade To Black   https://jvz2.com/c/202927/344541
Fanpage  https://jvz4.com/c/202927/144349
Fitness Nutrition   https://jvz4.com/c/202927/353334/
Followup Builder   https://jvz3.com/c/202927/386313/
Forex Atlatian   https://jvz8.com/c/202927/25069/
Forex Blizz   https://jvz8.com/c/202927/144577/
Forex Blue Stark  https://jvz3.com/c/202927/47481/
Forex expert   https://jvz1.com/c/202927/376877
Forex Hybrid Scalper    https://jvz6.com/c/202927/95037/
Forex Joustar   https://jvz6.com/c/202927/381617/
Forex Mastery   https://jvz2.com/c/202927/144621/
Forex Scouts   https://jvz6.com/c/202927/132677/
forrk  https://jvz1.com/c/202927/373449
FusionMT4    https://jvz2.com/c/202927/372523/
FX Goldminer  https://jvz1.com/c/202927/381439/
Galactic  https://jvz1.com/c/202927/188236/
Gaming job   https://jvz2.com/c/202927/184902  s
Genesis Mining   https://www.genesis-mining.com/a/2535466
Gluten free   https://jvz4.com/c/202927/296191
GMB Magic  https://jvz2.com/c/202927/377194
Grafikky  https://jvz4.com/c/202927/383879/
Graphic Alta  https://jvz2.com/c/202927/324492/
Heal Your Emptiness   https://jvz6.com/c/202927/384848/
High Converting Emails  https://jvz3.com/c/202927/386305/
HostLegends    https://jvz4.com/c/202927/384755/
Hostley Domain Creator   https://jvz1.com/c/202927/379223/
Human Synthesys Studio  https://jvz8.com/c/202927/367353/
ImageX   https://jvz6.com/c/202927/363237/
IMSyndicator  https://jvz1.com/c/202927/370769
Inboxr   https://jvz2.com/c/202927/312692
Insta Keyword    https://jvz6.com/c/202927/351606/
Instant Website   https://jvz2.com/c/202927/377557
InstantWebsiteBundle          https://jvz6.com/c/202927/377557
iTraffic X  https://jvz2.com/c/202927/320466
keysearch  https://jvz3.com/c/202927/194909
KlickCourse   https://jvz3.com/c/202927/385006/
Klippyo Kreators  https://jvz8.com/c/202927/327447
KoinCart   https://jvz2.com/c/202927/383555/
Leadvalet   https://jvz3.com/c/202927/385580/
Levidio Royal Podcasting   https://jvz6.com/c/202927/384025/
Linkable DFY   https://jvz6.com/c/202927/385873/
Linkomatic  https://jvz2.com/c/202927/380937/
LiteTrading   https://www.litefinance.com/?uid=929237543
Live Your Truth  https://jvz6.com/c/202927/379020
Living An Intentional Life    https://jvzoo.com/c/202927/382455
Living an International Life    https://jvz8.com/c/202927/382455/
Local Leader   https://jvz8.com/c/202927/383715/
Local Sites   https://jvz4.com/c/202927/380543/
LocalAgencyBox  https://jvz2.com/c/202927/359468
LocalCentric   https://jvz2.com/c/202927/379339/
LocalioAI    https://jvz6.com/c/202927/378310/
MarketAll      https://jvz2.com/c/202927/386971/
Marketingblocks     https://jvz6.com/c/202927/374934
MarketPresso   https://jvz2.com/c/202927/369837
Massfluence  https://jvz4.com/c/202927/386885/
Mat1 Simple Funnel   https://jvz2.com/c/202927/380197/
Maxslides  https://jvz8.com/c/202927/376842
Mech Forex Robot   https://jvz6.com/c/202927/383447/
MediaCloudPro   https://jvz2.com/c/202927/343635
Megasuite   https://jvz3.com/c/202927/383953/
Mobi First   https://jvz2.com/c/202927/353694/
Motion Kingdom Studio  https://jvz4.com/c/202927/383177/
Movid Animation  https://jvz6.com/c/202927/380385/
MT4Code System   https://jvz2.com/c/202927/376925
My Passive Income   https://jvz1.com/c/202927/384099/
MyMailIt   https://jvz3.com/c/202927/292919
MyTrafficJacker   https://jvz2.com/c/202927/353558
Next Drive  https://jvz4.com/c/202927/371095/
NichBox  https://jvz2.com/c/202927/370705/
Organic Life Guide  https://jvz8.com/c/202927/366872/
Pcommerce   https://jvz6.com/c/202927/372265/
Phemex  https://phemex.com/register-vt1?referralCode=D8HUS2
Photokit  https://jvz4.com/c/202927/373207/
PicsAds   https://jvz2.com/c/202927/385468/
PigMoneyMethod   https://jvz2.com/c/202927/377665/
Pipstock    http://pipstockexchange.com/register?ref=204
Pitchdeck   https://jvz3.com/c/202927/347847/
Pixal  https://jvz2.com/c/202927/378775/
PixaStudio    https://jvz1.com/c/202927/373089/
Pixivid   https://jvz6.com/c/202927/385213/
PlanB Muscle Growth   https://jvz1.com/c/202927/36517/
PlayerNeos   https://jvz2.com/c/202927/376962
Podcast Advantage   https://jvz8.com/c/202927/379995/
Podcast Masterclass  https://jvz3.com/c/202927/379998/
PodKastr    https://jvz1.com/c/202927/369500/
PopLinks    https://jvz2.com/c/202927/368095/
Postradamus     https://jvz6.com/c/202927/108695
Power Reviews    https://jvz8.com/c/202927/384625/
Powrsuite   https://jvz1.com/c/202927/376361
PR Rage  https://jvz4.com/c/202927/343405
prime stocks   https://jvz8.com/c/202927/369164
Profile mate    https://jvz4.com/c/202927/358049
Promovidz   https://jvz8.com/c/202927/375692/
Push Button Traffic   https://jvz2.com/c/202927/301402
QR Verse   https://jvz3.com/c/202927/383865/
Quintex Capital     https://quintexcapital.com/?ref=arminham
Quit Smoking    https://jvz3.com/c/202927/359081/
QuizMatic   https://jvz6.com/c/202927/387116/
Reputor   https://jvz8.com/c/202927/380159/
ReVideo  https://jvzoo.com/c/202927/381761
ReviewReel   https://jvz6.com/c/202927/382663/
Rewriter   https://jvz4.com/c/202927/353373/
RSI SEO   https://jvz6.com/c/202927/384381/
Scriptdio   https://jvz4.com/c/202927/385387/
Seniors Income    https://jvz2.com/c/202927/383888/
Senuke  https://jvz6.com/c/202927/279944
ShopABot   https://jvz2.com/c/202927/291955
ShopFunnels   https://jvz3.com/c/202927/384069/
SocialAgency360   https://jvz1.com/c/202927/385357/
SociCake  https://jvz2.com/c/202927/321987
Socifeed   https://jvz6.com/c/202927/375706
SociJam  https://jvz2.com/c/202927/309649
Soronity  https://jvz6.com/c/202927/368736
SqribbleEbook   https://jvz6.com/c/202927/283867
Stackable Picture   https://jvz1.com/c/202927/385046/
Steven Alvey’s   https://jvz2.com/c/202927/351754
Stoodaio   https://jvz1.com/c/202927/372094
Storymate    https://jvz3.com/c/202927/320972
StoryReel   https://jvz3.com/c/202927/387813/
StreamPilot   https://jvz2.com/c/202927/385431/
Studioninja   https://jvz1.com/c/202927/374965
Sunday Freebie  https://jvz1.com/c/202927/267113/
Super backdrop   https://jvz8.com/c/202927/376524
Survai    https://jvz8.com/c/202927/380933/
Syndranker    https://jvz3.com/c/202927/378143/
Talkingfaces   https://jvz3.com/c/202927/375550
The Internet Marketing   https://jvz2.com/c/202927/289944
Tonai Voice Content   https://jvz8.com/c/202927/383117/
Toon Video Maker    https://jvz2.com/c/202927/357201
TrafficForU   https://jvz3.com/c/202927/381950/
Trendio  https://jvz3.com/c/202927/381003/
TubePal   https://jvz6.com/c/202927/379863/
Tubeserp   https://jvz3.com/c/202927/370472
TubeTargeter  https://jvz6.com/c/202927/377211
TuneMingo    https://jvz3.com/c/202927/386556/
TV Boss Fire  https://jvz6.com/c/202927/379480/
Ultrafunnels A.I   https://jvz2.com/c/202927/381129/
VIADZ Ad Template  https://jvz4.com/c/202927/379307/
Vidcentric   https://jvz4.com/c/202927/376095
Viddeyo    https://jvz6.com/c/202927/382326/
Videevolve   https://jvz4.com/c/202927/381011/
Vidently   https://jvz2.com/c/202927/387798/
Video Campaignor      https://jvz4.com/c/202927/387058/
Video Games   https://jvz3.com/c/202927/184902/
VideoEnginePro     https://jvz2.com/c/202927/372916
VideoGameSuite    https://jvz3.com/c/202927/366537/
VideoRobot Enterprise   https://jvz8.com/c/202927/291061
VidKreate   https://jvz6.com/c/202927/386029/
VidMingo   https://jvz6.com/c/202927/378359/
VidRaffle   https://jvz2.com/c/202927/386840/
VidSnatcher    https://jvz3.com/c/202927/342585
VidVoicer   https://jvz1.com/c/202927/379983/
Vidzura   https://jvz4.com/c/202927/385754/
Viral dash   https://jvz6.com/c/202927/375959
Viral Quotes      https://jvz2.com/c/202927/386984/
VirtualReel   https://jvz8.com/c/202927/376849
Vocalic  https://jvz2.com/c/202927/383848/
VoiceBuddy    https://jvz1.com/c/202927/342854
WebCop  https://jvz4.com/c/202927/378683/
Webinarkit   https://jvz3.com/c/202927/383937/
Webprimo   https://jvz1.com/c/202927/379455/
WordPress Mastery   https://jvz1.com/c/202927/386249/
WowBackgraounds   https://jvz2.com/c/202927/381556/
WP GDPR    https://jvz8.com/c/202927/299907
WP Simulator    https://jvz3.com/c/202927/46987/
Writer Arc   https://jvz1.com/c/202927/386602/
writing job   https://jvz8.com/c/202927/213027
XBrain Forex   https://jvz3.com/c/202927/372305/
XFUNNELS   https://jvz2.com/c/202927/310335
Xinemax  https://jvz1.com/c/202927/381749/
YoDrive   https://jvz2.com/c/202927/384700/
YoSeller   https://jvz4.com/c/202927/387544/
Your 3DPal   https://jvz2.com/c/202927/381685/
YTSuite   https://jvzoo.com/c/202927/381179
Zappable   https://jvz3.com/c/202927/367328/

Your Startup Needs Someone To Be Its Lead Storyteller

When it all comes down to it, what is a business? You are an organization that has identified a pain point that people are experiencing. In order to remove that pain point, you are offering a product in exchange for money. It sounds so simple. In the startup world, we often talk about painkillers versus vitamins. You wouldn’t pause your favorite TV show, get in your car and drive to the pharmacy to buy vitamins. You’ll make do without for a couple of days.

If you have a headache, you’ll go out of your way to pick up some headache tablets, however. The difference is the sense of urgency and need. That is where storytelling comes in. When you think about it, every aspect of your company is about storytelling. Hiring your first employees into a startup is storytelling: You are spinning a story that contrasts their steady, reliable job at an established company, pitching it against taking a chance on your startup.

Acquiring early customers fall in the same category: Why should they trust you over a larger, more established competitor? Marketing? Same. Advertising? Same. Raising investment? Oh boy — definitely an exercise in storytelling.

Telling the origin story of your company is part of the culture that underpins everything. It drives who your customers are. It influences who considers taking a job at your company. It informs how your employees think about problems and the types of solutions they offer.

Storytelling is the linchpin of everything you do. It’s the logo your company uses, it’s the design language you use, it’s the words you use to make the points you make.

Some CEOs are natural storytellers — and that’s a crucial function of their job in those companies. In fact, I would argue that in slightly maturing companies, it’s a fourth of the role of the CEO:

  • You hire the right people.
  • You create the right culture.
  • You make sure the company doesn’t run out of money.
  • You tell the story.

But what about companies that don’t resolve pain points?

“But Haje,” you shout at your screen, “some companies don’t fix pain points — they just cause pleasure. What about Pixar, for example?” Excellent point. Many companies don’t reduce pain, but instead cause pleasure. These companies are plentiful and extremely varied. Coca-Cola, for example, isn’t primarily a thirst quencher (water does a much better job at a far lower cost).

Pixar’s films don’t resolve pain directly, but they do reduce boredom and cause excitement and entertainment. (Pixar also has a pain reduction element: For many parents, putting on “Cars” buys a 90-minute break they can use to get some chores done or make dinner.)

More Startup News:

South Korean startup AIRS Medical raises $20M to upgrade MRI images

Musk reaches out to brain chip startup Synchron after Neuralink delays


The head banner for the Coca-Cola website tells the story — this isn’t about a tasty drink, this is about happy people enjoying life. That’s a conscious story-telling device. And, if their $41 billion annual sales is anything to go by, it’s working pretty well.

These companies are, often, the ultimate examples of storytelling. What is Coca-Cola’s product really? It’s a lifestyle brand. Look at the adverts and the way Coca-Cola markets itself. It’s extremely rarely about how tasty the products are, but instead about how much fun the people in the adverts are having. They’re adventurous, young, full of life and enjoyment.

That is what Coca-Cola is selling. Sure, the company has a huge, global operations and supply chain organization, but the reason that Coca-Cola is so valuable is almost exclusively its storytelling.

Isn’t this just marketing?

A lot of companies decide to leave their entire storytelling efforts with the marketing team. I think that’s a terrible shame, because most marketing teams focus exclusively on how you can reach potential consumers. The storytelling element runs much deeper — and it’s about learnings that go far beyond just getting products into the hands of consumers.

At all of my companies, I’ve run behind-the-scenes blogs, and it’s a practice that has led to unpredictable results. For example, we discovered that our “unlimited holiday” policy backfired — it had the opposite result of what we intended. We wrote about it, and became the center of a media storm. Then we wrote about how that happened.

Similarly, also at Triggertrap, we really struggled to deliver a hardware product. First, we wrote about the challenges we faced as delays piled on top of delays. When the project eventually failed, we bared all and explored what exactly went wrong. At Konf we created the “Konf Academy,” helping speakers, attendees and organizers make better events. And at LifeFolder, I picked a fight with the American Bar Association over their ludicrous, impenetrable use of language.

At all of my previous companies, I’ve been the de facto storyteller, and often we ended up writing about things that have little to do with the core business. Want more examples of folks who do it well? Buffer runs a fantastic blog, embracing radical transparency in an effort to tell the story of what happens behind closed doors.

The BBC’s technical team runs a fantastic blog that helps educate more about what happens under the hood at the world’s biggest broadcaster. Despite its dumb policies, the company behind Basecamp and Hey (the email client) Basecamp had a similarly magnificent publication, Signal v Noise, which digs into what happens under the veil.

The company also doubled down and published a number of books, and “it doesn’t have to be crazy at work” is a bit of a masterpiece that no doubt helped a lot of people who wouldn’t have learned about Basecamp otherwise find out about the company. Some people call it marketing, but I believe it is something far deeper than that.

By telling the story — successes and failures alike — companies are able to open up a more genuine conversation with their customers. It’s part marketing, part branding, part doing the right thing. The business logic is simple: If your customers are able to follow along on your journey, they’ll trust you more. They’ll feel your pain. They’ll cheer you on. It makes you human, and I’d hazard a bet that when the time comes to hire, it helps you attract better, more engaged staff.

You don’t have to go all-in on radical transparency, of course. That isn’t for everyone — and it’s not the right approach for all companies either. But try and lift the veil every now and again — it’s incredible what opportunities arise as a result.

The fact is, at any company, you invent new things, you run into new problems and you come up with new solutions. Every single day. (If you aren’t, perhaps close up shop and go do something else.) All you need to do is keep half an ear out. Who is doing something awesome? What led them to those conclusions?

The story of your startup is far more than the sum of your successes or the graphs in your KPI dashboard. Dissect the challenges. Celebrate the solutions. Tell the stories.

Source: Your startup needs someone to be its lead storyteller | TechCrunch

Related contents:

A startup is using recycled plastic to 3D print prefab tiny homes with prices starting at… Business Insider

22:48 Sat, 20 Aug
22:37 Sat, 20 Aug
22:10 Sat, 20 Aug
21:54 Sat, 20 Aug
20:54 Sat, 20 Aug
19:42 Sat, 20 Aug
19:05 Sat, 20 Aug
15:22 Sat, 20 Aug
13:39 Sat, 20 Aug
13:29 Sat, 20 Aug
11:15 Sat, 20 Aug
09:53 Sat, 20 Aug
09:28 Sat, 20 Aug
06:09 Sat, 20 Aug
05:27 Sat, 20 Aug
03:19 Sat, 20 Aug

Stripe has laid off employees behind TaxJar, a tax compliance startup it acquired last year TechCrunch

01:58 Sat, 20 Aug
01:16 Sat, 20 Aug
01:01 Sat, 20 Aug
More Remote Working Apps:

https://givvy-numbers.app.link/qNDZMGGbhsb  Givvy Mobile Lottery

https://quintexcapital.com/?ref=arminham     Quintex Capital

https://www.genesis-mining.com/a/2535466   Genesis Mining

https://www.bybit.com/en-US/invite?ref=ALEXP  Bybit Crypto Trade

 http://www.bevtraders.com/?ref=arminham   BevTraders

https://www.litefinance.com/?uid=929237543  LiteTrading

https://cashbox.money/r/6ded936cbc264c7e9add5dd5565bb31a   Cash Box Money

https://alpariforex.org/fa/registration/?cpa_partner_id=13687690   Alpari Forex Trading

https://dealcheck.io?fp_ref=armin16   Dealcheck Real Estate Evaluator

https://jvz8.com/c/202927/369164  prime stocks

 https://jvz1.com/c/202927/373449  forrk   

https://jvz3.com/c/202927/194909  keysearch  

 https://jvz4.com/c/202927/296191  gluten free   

https://jvz1.com/c/202927/286851  diet fitness diabetes  

https://jvz8.com/c/202927/213027  writing job  

 https://jvz6.com/c/202927/108695  postradamus

https://jvz1.com/c/202927/372094  stoodaio

 https://jvz4.com/c/202927/358049  profile mate  

 https://jvz6.com/c/202927/279944  senuke  

 https://jvz8.com/c/202927/54245   asin   

https://jvz8.com/c/202927/370227  appimize

 https://jvz8.com/c/202927/376524  super backdrop

 https://jvz6.com/c/202927/302715  audiencetoolkit

 https://jvz1.com/c/202927/375487  4brandcommercial

https://jvz2.com/c/202927/375358  talkingfaces

 https://jvz6.com/c/202927/375706  socifeed

 https://jvz2.com/c/202927/184902  gaming jobs

 https://jvz6.com/c/202927/88118   backlinkindexer

 https://jvz1.com/c/202927/376361  powrsuite  

https://jvz3.com/c/202927/370472  tubeserp  

https://jvz4.com/c/202927/343405  PR Rage  

https://jvz6.com/c/202927/371547  design beast  

https://jvz3.com/c/202927/376879  commission smasher

 https://jvz2.com/c/202927/376925  MT4Code System

https://jvz6.com/c/202927/375959  viral dash

https://jvz1.com/c/202927/376527  coursova

 https://jvz4.com/c/202927/144349  fanpage

https://jvz1.com/c/202927/376877  forex expert  

https://jvz6.com/c/202927/374258  appointomatic

https://jvz2.com/c/202927/377003  woocommerce

https://jvz6.com/c/202927/377005  domainname

 https://jvz8.com/c/202927/376842  maxslides

https://jvz8.com/c/202927/376381  ada leadz

https://jvz2.com/c/202927/333637  eyeslick

https://jvz1.com/c/202927/376986  creaitecontentcreator

https://jvz4.com/c/202927/376095  vidcentric

https://jvz1.com/c/202927/374965  studioninja

https://jvz6.com/c/202927/374934  marketingblocks

https://jvz3.com/c/202927/372682  clipsreel  

https://jvz2.com/c/202927/372916  VideoEnginePro

https://jvz1.com/c/202927/144577  BarclaysForexExpert

https://jvz8.com/c/202927/370806  Clientfinda

https://jvz3.com/c/202927/375550  Talkingfaces

https://jvz1.com/c/202927/370769  IMSyndicator

https://jvz6.com/c/202927/283867  SqribbleEbook

https://jvz8.com/c/202927/376524  superbackdrop

https://jvz8.com/c/202927/376849  VirtualReel

https://jvz2.com/c/202927/369837  MarketPresso

https://jvz1.com/c/202927/342854  voiceBuddy

https://jvz6.com/c/202927/377211  tubeTargeter

https://jvz6.com/c/202927/377557  InstantWebsiteBundle

https://jvz6.com/c/202927/368736  soronity

https://jvz2.com/c/202927/337292  DFY Suite 3.0 Agency+ information

https://jvz8.com/c/202927/291061  VideoRobot Enterprise

https://jvz8.com/c/202927/327447  Klippyo Kreators

https://jvz8.com/c/202927/324615  ChatterPal Commercial

https://jvz8.com/c/202927/299907  WP GDPR Fix Elite Unltd Sites

https://jvz8.com/c/202927/328172  EngagerMate

https://jvz3.com/c/202927/342585  VidSnatcher Commercial

https://jvz3.com/c/202927/292919  myMailIt

https://jvz3.com/c/202927/320972  Storymate Luxury Edition

https://jvz2.com/c/202927/320466  iTraffic X – Platinum Edition

https://jvz2.com/c/202927/330783  Content Gorilla One-time

https://jvz2.com/c/202927/301402  Push Button Traffic 3.0 – Brand New

https://jvz2.com/c/202927/321987  SociCake Commercial

https://jvz2.com/c/202927/289944  The Internet Marketing

 https://jvz2.com/c/202927/297271  Designa Suite License

https://jvz2.com/c/202927/310335  XFUNNELS FE Commercial 

https://jvz2.com/c/202927/291955  ShopABot

https://jvz2.com/c/202927/312692  Inboxr

https://jvz2.com/c/202927/343635  MediaCloudPro 2.0 – Agency

 https://jvz2.com/c/202927/353558  MyTrafficJacker 2.0 Pro+

https://jvz2.com/c/202927/365061  AIWA Commercial

https://jvz2.com/c/202927/357201  Toon Video Maker Premium

https://jvz2.com/c/202927/351754  Steven Alvey’s Signature Series

https://jvz2.com/c/202927/344541  Fade To Black

https://jvz2.com/c/202927/290487  Adsense Machine

https://jvz2.com/c/202927/315596  Diddly Pay’s DLCM DFY Club

https://jvz2.com/c/202927/355249  CourseReel Professional

https://jvz2.com/c/202927/309649  SociJam System

https://jvz2.com/c/202927/263380  360Apps Certification

 https://jvz2.com/c/202927/359468  LocalAgencyBox

https://jvz2.com/c/202927/377557  Instant Website Bundle                                        

https://jvz2.com/c/202927/377194  GMB Magic Content

https://jvz2.com/c/202927/376962  PlayerNeos VR

https://jvz8.com/c/202927/381812/  BrandElevate Bundle information

https://jvz4.com/c/202927/381807/ BrandElevate Ultimate

https://jvz2.com/c/202927/381556/ WowBackgraounds Plus

https://jvz4.com/c/202927/381689/  Your3DPal Ultimate

https://jvz2.com/c/202927/380877/  BigAudio Club Fast Pass

https://jvz3.com/c/202927/379998/ Podcast Masterclass

https://jvz3.com/c/202927/366537/  VideoGameSuite Exclusive

https://jvz8.com/c/202927/381148/ AffiliateMatic

https://jvzoo.com/c/202927/381179  YTSuite Advanced

https://jvz1.com/c/202927/381749/  Xinemax 2.0 Commercial

https://jvzoo.com/c/202927/382455  Living An Intentional Life

https://jvzoo.com/c/202927/381812  BrandElevate Bundle

https://jvzoo.com/c/202927/381935 Ezy MultiStores

https://jvz2.com/c/202927/381194/  DFY Suite 4.0 Agency

https://jvzoo.com/c/202927/381761  ReVideo

https://jvz4.com/c/202927/381976/  AppOwls Bundle

https://jvz8.com/c/202927/381950/  TrafficForU

https://jvz3.com/c/202927/381615/  WOW Backgrounds 2.0

https://jvz4.com/c/202927/381560   ALL-in-One HD Stock Bundle

https://jvz6.com/c/202927/382326/   Viddeyo Bundle

https://jvz8.com/c/202927/381617/  The Forex Joustar

https://jvz3.com/c/202927/383751/ ADA Web Accessibility Compliance 

https://jvz3.com/c/202927/383942/  10 Bold Actions In Positive Life & Work

https://jvz3.com/c/202927/383706/  Adtivate Agency

https://jvz1.com/c/202927/384099/   My Passive Income Blueprints

https://jvz3.com/c/202927/329145/  Content Tool Kit

https://jvz6.com/c/202927/382663/    ReviewReel

https://jvz3.com/c/202927/383865/     QR Verse Bundle

https://jvz4.com/c/202927/379307/    VIADZ Ad Template

https://jvz2.com/c/202927/383051/    EngageYard Ad Creator

https://jvz4.com/c/202927/381011/   Videevolve

https://jvz4.com/c/202927/383751/  Local Leader Bundle

https://jvz8.com/c/202927/383119/   Tonai Voice Content

https://jvz2.com/c/202927/383848/   Vocalic Commercial

https://jvz3.com/c/202927/383483/  Dropshiply Store Creator

https://jvz6.com/c/202927/384025/  Levidio Royal Podcasting

https://jvz6.com/c/202927/383094/  Develop Self Empowerment

https://jvz1.com/c/202927/379223/   Hostley Domain Creator

https://jvz6.com/c/202927/383447/   Mech Forex Robot

https://jvz4.com/c/202927/383177/   Motion Kingdom Studio

https://jvz8.com/c/202927/144577/   Forex Blizz Trading

https://jvz3.com/c/202927/382851/  AdRaven

https://jvz2.com/c/202927/383307/   Animaxime V2

https://jvz8.com/c/202927/375692/  Promovidz Promotion Videos

https://jvz3.com/c/202927/381148/  AffiliateMatic

https://jvz4.com/c/202927/379051/  CanvaKitz Business Templates

https://jvz1.com/c/202927/383113/  Agencyscale Business Agency

https://jvz3.com/c/202927/347847/  Pitchdeck Professional Presentations

https://jvz2.com/c/202927/381179/   YTSuite YouTube Ads Campaigns

https://jvz8.com/c/202927/382455/     Living an International Life

https://jvz1.com/c/202927/188236/    Galactic Dimension backgrounds

https://jvz6.com/c/202927/381749/    Xinemax Hollywood Creator

https://jvz3.com/c/202927/381194/   DFY Suite 4.0 Agency

https://jvz4.com/c/202927/381231/    Appowls Mobile Apps

https://jvz1.com/c/202927/381935/   Ezy Multi Stores

https://jvz3.com/c/202927/381950/  TrafficForU

https://jvz2.com/c/202927/381556/  WOW Backgrounds

https://jvz2.com/c/202927/381685/   Your 3DPal

https://jvz6.com/c/202927/381617/   Forex Joustar

https://jvz2.com/c/202927/381129/   Ultrafunnels A.I

https://jvz3.com/c/202927/128215/   DUX Forex Signals

https://jvz3.com/c/202927/381003/   Trendio Keyword Content

https://jvz1.com/c/202927/381439/  FX Goldminer

https://jvz2.com/c/202927/380937/  Linkomatic

https://jvz2.com/c/202927/378775/  Pixal 2.022

https://jvz1.com/c/202927/379983/   VidVoicer

https://jvz6.com/c/202927/380087/   Big Audio Club

https://jvz1.com/c/202927/379995/  Podcast Advantage

https://jvz8.com/c/202927/380159/  Reputor

https://jvz6.com/c/202927/379863/  TubePal

https://jvz4.com/c/202927/380543/  Local Sites

https://jvz1.com/c/202927/369500/   PodKastr Commercial

https://jvz6.com/c/202927/351606/ Insta Keyword

https://jvz1.com/c/202927/376325/   Facedrip

https://jvz8.com/c/202927/374505/  7 Minutes Kit

https://jvz6.com/c/202927/383057/  Aweber Crash Course

https://jvz3.com/c/202927/46987/   WP Simulator

https://jvz8.com/c/202927/379995/  Podcast Advantage

https://jvz2.com/c/202927/380692/  Boost Optimism

https://jvz1.com/c/202927/36517/   PlanB Muscle Growth

https://jvz6.com/c/202927/379480/  TV Boss Fire

https://jvz1.com/c/202927/379455/  Webprimo Website Builder

https://jvz2.com/c/202927/379339/  LocalCentric

https://jvz4.com/c/202927/378683/  WebCop

https://jvz3.com/c/202927/384619/  Agency Client Finder

https://jvz8.com/c/202927/384625/  Power Reviews

https://jvz8.com/c/202927/380933/   Survai

https://jvz2.com/c/202927/378775/  Pixal

https://jvz3.com/c/202927/383937/  Webinarkit

https://jvz2.com/c/202927/384700/  YoDrive

https://jvz4.com/c/202927/353373/  Rewriter

https://jvz1.com/c/202927/384630/  Appoint B Agency

https://jvz1.com/c/202927/267113/   Sunday Freebie

https://jvz2.com/c/202927/384573/  EBook Agency

https://jvz2.com/c/202927/75989/  Ejaculation Total

https://jvz3.com/c/202927/359081/  Quit Smoking

https://jvz2.com/c/202927/353694/  Mobi First

https://jvz3.com/c/202927/378143/   Syndranker

https://jvz6.com/c/202927/378359/    VidMingo

https://jvz6.com/c/202927/384848/     Heal Your Emptiness

https://jvz6.com/c/202927/384381/     RSI SEO

https://jvz4.com/c/202927/382333/   Facebook Cash Machin

https://jvz3.com/c/202927/184902/   Video Games

https://jvz2.com/c/202927/383555/  KoinCart

https://jvz2.com/c/202927/358870/  Diabetes Guide

https://jvz4.com/c/202927/353334/  Fitness Nutrition Guide

https://jvz8.com/c/202927/366872/  Organic Life Guide

https://jvz8.com/c/202927/367353/   Human Synthesys Studio

https://jvz8.com/c/202927/384653/   9 figure Success

https://jvz8.com/c/202927/383809/   Crypto Kit

https://jvz2.com/c/202927/366972/   AdzHero

https://jvz1.com/c/202927/385046/   Stackable Picture

https://jvz8.com/c/202927/25069/   Forex Atlatian

https://jvz6.com/c/202927/132677/  Forex Scouts

https://jvz6.com/c/202927/378113/   Crypto Rocket

https://jvz4.com/c/202927/377665/   PigMoney Method

https://jvz8.com/c/202927/374345/   Crypto Underworld

https://jvz3.com/c/202927/372305/  XBrain Forex

https://jvz6.com/c/202927/385213/  Pixivid

https://jvz2.com/c/202927/383888/   Seniors Income

https://jvz4.com/c/202927/381768/    FaceSwap

https://jvz4.com/c/202927/383111/   AgencyScale

https://jvz4.com/c/202927/382796/   Ad Raven

https://jvz2.com/c/202927/324492/   Graphic Alta

https://jvz4.com/c/202927/382425/  Art Of Living

https://jvz8.com/c/202927/377815/  Credit Repair

https://jvz6.com/c/202927/381337/  DFY Content Club

https://jvz6.com/c/202927/381689/  3D Pal Toons

https://jvz6.com/c/202927/380385/  Movid Animation

https://jvz8.com/c/202927/379244/  Extreme Adz

https://jvz6.com/c/202927/379020  Live Your Truth

https://jvz3.com/c/202927/47481/  Forex Blue Stark

https://jvz2.com/c/202927/144621/  Forex Mastery

https://jvz2.com/c/202927/144621/  Forex Mastery

https://jvz6.com/c/202927/95037/  Forex Hybrid Scalper

https://jvz4.com/c/202927/384759/  CourseAlly eLearning

https://jvz2.com/c/202927/385180/   EZ Local Appointment

https://jvz2.com/c/202927/380197/  Mat1 Simple Funnel

https://jvz4.com/c/202927/373207/  Photokit

https://jvz4.com/c/202927/384755/   HostLegends

https://jvz6.com/c/202927/377907/   AIWA22


25 of The Best Educational Podcasts

Listen, and you might learn a things or two.

Most folks love learning, regardless of whether or not school is “their thing.” Sometimes it’s just a matter of finding the right teacher for your learning style—or maybe even the right medium. For auditory learners, podcasts can be excellent vehicles for processing knowledge that’d be less digestible in more visual mediums like video or even the written word.

The American education systems tends to fail students in myriad ways, requiring continual education after the fact to learn the truth behind what we were taught in history, art, science, language, literature, and math. Privileged gatekeepers deciding who and what gets taught can result in the denial of diverse voices and perspectives.

Podcasts radically shift the dynamics around who gets to teach, and who gets to learn. A lot of the most beloved and popular shows, like Radiolab and Dan Carlin’s Hardcore History, basically boil down to what you wish your science or history class had been like in the first place. Many others, like 1619 and You’re Wrong About, aim to correct the misinformation in many accepted cultural narratives from both our near and distant pasts.

Now, obviously, podcasts can’t replace a world-class, bonafide, IRL, teacher-to-student relationship. But they can teach us more than a few vital lessons. Here are a few of our most educational favorites.

1. Unexplainable

While Vox is known for explaining complicated ideas in easily understandable ways, it’s new podcast Unexplainable flips that premise on its head. Instead of demystifying the daily information onslaught, Unexplainable sits with the most mystifying unknowns of all time. From questioning whether everything we thought we knew about psychology is wrong to the quest to understand what the hell dark matter is, Unexplainable teaches us to get comfortable with the idea that human knowledge has many limits. And that’s kinda awesome.

2. You’re Wrong About

You’re Wrong About is doing God’s work by correcting the record on everything we misremember or misunderstand in our collective cultural memory.Each week, journalists Sarah Marshall and Michael Hobbes debunk popular myths, misconceptions, and mischaracterizations of figures like Tonya Harding and Marie Antoinette, or topics like sex trafficking and events like the O.J. Simpson trial.” [From our Best Feminist Podcasts roundup.]

3. 1619

“As all-encompassing as it is powerfully specific and personal, 1619 is the story of modern America — and the people who built it through blood, sweat, tears, and hope. It’s a version of the story a great many of us never hear, purposefully kept hidden in the margins of U.S. history books. But 1619 isn’t just a podcast about the history of slavery as the genesis of almost every aspect of American society and culture today.

This isn’t just a sobering lesson, or hard pill to swallow. By weaving the historical with the personal and the poetic, Nikole Hannah-Jones (alongside other guest hosts) paints a viscerally captivating portrait of Black Americans’ lived experience, and all the simultaneous struggle, strength, oppression, ambition, pain, and humor needed to survive. 1619 is a story about race and the inequalities embedded into a system predicated on its conceit. But above all it’s a story about us, the people we were then and still are now.” [From our Best Limited-Series Podcasts to Binge roundup.]

4. Encyclopedia Womannica

“History class often paints a portrait of the world that excludes about half of its population. That’s what Wonder Media Network’s Encyclopedia Womannica sets out to fix, by releasing 5- to 10-minute episodes on women who made history in a certain field. Each month focuses on a different area of expertise, which most recently included activism and music.” [From our Best Feminist Podcasts roundup.]

5. You Are Not That Smart

There’s a kind of fallacy that comes with being knowledgable or well-educated: You can start to think you know everything. In reality, human knowledge is always flawed, a work in progress rather than an end goal in itself. That’s the backbone of this psychology podcast, which dives into the ways we think and why they’re often faulty or misunderstood.

6. 99% Invisible

Invisible forces increasingly rule our world, and this legacy podcast is determined to reveal exactly how and why. Host Roman Mars uncovers a different facet of the hidden world of design in every episode, whether it’s the user experience of an app on your phone or your entire home’s architecture.

7. Radiolab

“NPR’s Peabody-winning, textbook example of rich, expertly-produced documentary podcast-making was started by Jad Abumrad way back in 2002. Hosted by Abumrad and Robert Krulwich, Radiolab tasks itself broadly with ‘investigating a strange world.’ It’s constantly referred to in the same breath as their friends at This American Life, but tends toward the more science-related topics.” [From our Best Science Podcasts roundup.]

8. Every Little Thing

Like the teacher who encouraged you to ask all the questions, Gimlet’s Every Little Thing seeks to answer listeners’ questions about, well, everything. Whether it’s trying to determine if a listener’s very specific early childhood memory is real, or investigating why we cry, there’s no quest for understanding too small or too big for this podcast.

9. Dan Carlin’s Hardcore History

Dan Carlin is the history teacher we all wish we’d had in grade school, able to turn the most fascinating and dramatic episodes of our past into multi-part epic sagas. Tuning into Hardcore History‘s three hour-long behemoth episodes transports your imagination. As informative as they are enthralling, each deep dive can transform what you thought you knew about both ancient and modern history.

10. Lolita Podcast

“The influence of Vladimir Nabokov’s Lolita can’t be overstated. From fashion to music to film to sexual expression itself, the novel’s impact on society far exceeds literary circles, affecting the mainstream in ways you may not even be aware of. You don’t need to have read Lolita — a cautionary tale about a predator grooming, kidnapping, and repeatedly raping a child — to be riveted by the podcast, which is more focused on tracing its ripple effects on the zeitgeist.

Comedian, podcaster, and writer Jamie Loftus wrestles with this tangled nexus of significance in a society that perpetually sexualizes young girls. Weaving in her own personal experiences and analysis with expert interviews and source materials, Loftus leaves no stone unturned — no matter how uncomfortable. Diving headfirst into a minefield of impossible yet crucial questions, Lolita Podcast delivers nuanced perspectives that only unfurl more layers of complexity rather than offering easy answers.” [From our Best Podcasts of 2020 roundup.]

11. Grammar Girl

Delving into the ins and outs of grammar can be pretty boring sometimes. (Apologies to our editors.) But this beloved show from host Mignon Fogarty brings a much-needed lack of judgment, accessibility, and fun to learning about the nitty-gritty of the English language. It’s an essential resource for writers of all sorts, diving into not only the rules but the historical and cultural contexts behind them.

12. Ologies

“If you want to dig into the niches of study that professionals choose to dedicate their lives to, check out Ologies with science correspondent and humorist Alie Ward. Each episode, Ward takes on a different ‘ology,’ from conventional ones like palaeontology and molecular neurobiology, to more niche ones like philematology (the study of kissing).” [From our Best Science Podcasts roundup.]

13. Planet Money

Planet Money’s success lies in how it tackles complex subjects with great storytelling. A financial instrument like a Collateralized Debt Obligation (CDO) may sound impossibly boring, but Planet Money routinely makes these types of things the heart of a thrilling narrative. The team continues to explore the financial collapse, but they’ve expanded their scope to include all aspects of the global economy.” [From our Best Back to School Podcasts roundup.]

Alternatively, try NPR’s Indicator: “Its more compact, daily sister podcast is a knockout. But for those a little less interested in talk of money stuff, NPR’s The Indicator is a great gateway drug. Tackling smaller yet still robust and integral stories related to work, business, and the economy, you’ll be surprised by how much crucial information you can gain in just 10 minutes.” [From our Best Daily Podcasts roundup.]

14. Hidden Brain

“NPR’s popular podcast hosted by social science correspondent Shankar Vedantam delves into the recesses of the human mind, and questions why the hell we do and think the things we do. Vedantam conducts excellent, well-researched interviews with experts on complex topics that are made simple to understand, and will have you really getting in your own head.” [From our Best Science Podcasts roundup.]

15. Floodlines

“No matter how much you think you know about Hurricane Katrina, Floodlines reveals how America has only reached the surface of reckoning with this deep national wound. Through interviews with survivors and reporting that addresses the media misinformation and government incompetence around the catastrophe, host Vann R. Newkirk II shows how the real storm that devastated New Orleans was the same one that’s been brewing in America for centuries.” [From our Best New Podcasts of 2020 roundup.]

16. The Happiness Lab with Dr. Laurie Santos

“Happiness is a tricky goal, especially when we think about it in terms of things that will finally make us happier. But no ‘thing’ can make you happy except yourself, and achieving that state of mind takes daily work. That’s what Dr. Laurie Santos, who studied the science of happiness at Yale and has a doctorate in psychology, makes clear in her podcast tackling the wide range of questions about how to live a life with more joy in spite of, well, all of it. While many other podcasts tackle similar topics, Dr. Santos sets this one apart by taking them to panels of experts and researchers in psychology, behavioral science, and more.” [From our Best Self-Improvement Podcasts roundup.]

17. Nice White Parents

Nice White Parents, released on July 30, is a five-part limited series from [Serial,] the team that redefined podcasting back in 2014. Instead of complex true-crime cases, however, Nice White Parents puts a different criminal on trial: the white liberalism that has helped perpetuate the segregation of public schools in America for decades under the guise of progressive ideals. This American Life producer Chana Joffe-Walt tells the story through an on-the-ground investigation into the School for International Studies (SIS), a New York City public school that was predominantly serving students of color.

That is, until a flood of white parents who couldn’t get their kids into preferred white schools instead decided to enroll them there, causing it to become a battleground of racial tensions and inequalities. It’s a story that comes from a personal place for Joffe-Walt. She began reporting on it after shopping around for schools as a new parent herself, only to discover she was part of a larger history of white parents who have shaped our public school education system into what it is today — which is to say, a system that overwhelming and repeatedly fails students of color.” [From our full review.]

18. Philosophize This!

Philosophy, aka that insufferable elective you skipped each week in college, can get a bad rap for being elitist and impenetrable. But Stephen West makes Philosophize This! precisely for those who want to delve into the nuanced ideas of our great thinkers, only without all the BS. Meant to be consumed somewhat in chronological order, you’ll gain a working, buildable knowledge of everything from media theory studies to multiple theories of justice.

19. Making Gay History

“History isn’t often told through a gay lens and Making Gay History looks to change that, telling the stories of the people who fought for decades for LGBTQ civil rights. Many of them have largely gone uncelebrated — until now.” [From our Best History Podcast roundup.]

20. The Experiment

The American experiment, often repackaged as the American dream, is one of the biggest sources of miseducation in our country. In this WNYC Studios and Atlantic collaboration, host Julia Longoria applies the ideals of America’s past that were held to be self-evident, then measures them up against our current reality. Bringing the high ideals of this country’s founding to everyday experiences, The Experiment can even find lessons in trash reality TV shows like 90 Day Fiance.

21. Artcurious

Art history isn’t for everyone, but curator and art history student Jennifer Dasal is definitely the one who could spark your interest. With a distinct theme for every season, she brings what might otherwise be dry material to life by telling the strangest and most enthralling stories behind the art. Season 9, which is all about cursed art, feels especially right for the general vibe of the past several years.

22. Blowback

“OK, first a disclaimer: Blowback is an unapologetically left-wing podcast. Like very left-wing. If that’s not cool with you, then it’s not the podcast for you. It tells the story of the Iraq War from that leftist point of view, and it’s both fascinating and necessary. Much of the Iraq War, as the American public knew it, was laundered through a right-wing government, and it was some time before anyone was open to admitting the disastrous war was just that. Blowback details how horrific and wrongheaded the Iraq War was, how its tentacles still shape America today, and how few consequences befell the people who sold it to the public.” [From our Best History Podcast roundup.]

23. Coffee Break Spanish (or other languages)

Not everyone vibes with language learning apps like Duolingo. Alternatively, what’s great about podcasts like Coffee Break from Radio Lingua Network is just how casual it feels — digestible enough to compliment your coffee break (as the name suggests). The lesson plans in each successive season increase in difficulty, with Season 1 being for true beginners. But the podcast really sings in its travel log episodes, applying those lessons to a conversational grasp of the language. There’s also versions in French, Italian, German, Chinese, and Swedish available too.

24. Curiosity Daily

Curiosity Daily is kind of like the r/TodayILearned subreddit but in podcast form. Every weekday, you can learn something new from hosts Cody Gough, Ashley Hamer, and Natalia Reagan. They offer 10- to 15-minute summaries of interesting, research-backed news and facts relevant to our everyday lives from the science, psychology, and technology fields.” [From our Best Daily Podcasts roundup.]

25. Spotify Original Audiobooks: Hear the Classics

Let’s be real: many of us skipped the reading when we were in school, only to regret it later on. That’s why Spotify’s list of original audiobooks, some even voiced by A-list actors like Hilary Swank, is a great treasure trove of educational audio. Currently, it offers many of the classics for free, like Mary Shelly’s Frankenstein and the memoir Narrative of the Life of Frederick Douglass, an American Slave. They even have a separate podcast for unpacking the literature called Sitting with the Classics. You can check out the full collection here.

Source: 25 of the best educational podcasts



Digital Storytelling Lesson Ideas with Book Creator | Digital Storytelling Tools, Apps and Ideas

Book Creator is a powerful tool for digital storytelling lesson integration. Here are lots of classroom ideas to turn your students into creators.

Source: Digital Storytelling Lesson Ideas with Book Creator | Digital Storytelling Tools, Apps and Ideas



Your kindly Donations would be so effective in order to fulfill our future research and endeavors – Thank you


%d bloggers like this: