Online Marketing Scoops

Will Retailers Look Up To The Cloud For Gen AI? Google Cloud Hopes So

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marketingscoops

in Artificial intelligence, Tech News

VentureBeat via Midjourney

As the retail industry gears up for the big NRF 2024 conference that gets started on Jan. 13, it is clear that generative AI will be top of mind for many and Google is aiming to be a key part of the action. Today Google Cloud announced a series of AI technologies and services designed to help retailers deliver more personalized and efficient shopping experiences to their customers.

The new services extend Google’s existing generative AI technologies including Vertex AI, PaLM 2 and Gemini large language models (LLMs), with an industry focus for retailers. One of the highlights is Google Cloud’s new conversational commerce solution that enables retailers to easily deploy chatbots powered by gen AI on their websites and apps.

Google also announced an enhancement to its Vertex AI Search product for retailers, which helps to enable high-quality search and recommendations….Story continues.…

By: Sean Michael Kerner

Source: Marketing Scoops: Will Retailers Look Up To The Cloud For Gen AI? Google Cloud Hopes So

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