Is Hiring An Expensive Copywriter A Smart Thing To Do

Hiring an experience copywriter is expensive and then waiting for the copy to be written painstaking hard because you needed it yesterday, right!Now you can try doing it yourself. But… this is hard if you don’t have a proven and successful framework to operate from… or any knowledge of what to write about. And then there is this occasional WRITERS’ BLOCK

Isn’t there a BETTER SOLUTION for inexperience copywriters to write some quality copy on a budget to get more followers, leads and sales? KlickXCopy, your personal copywriting assistant powered by proven Copywriting Frameworks and Artificial Intelligence. All you need to do select the type of content you want to create and type in a couple keywords.

Yes it’s that simple actually most of the copy on this page has been created using the power of KlickXCopy! It really does allow you to fire your content creator. I have used a number of similar products in the past, but the high-quality, on-point content that KlickCopy generates is truly a market-first.

KlickXCopy is the perfect tool for you and your clients who want to create high-quality, effective copy for their websites, marketing materials and more. It took the guesswork out of copywriting, using recognized marketing principles to help you create professional copy that really works. Plus, it is easy to use, so you could get started quickly and easily.

KlickXCopy has saved us time, and allowed you to create more high quality copy. Which has meant more money for you. Simply put, we highly would recommend KlickXCopy as the best copywriting tool we have ever used.

See more details here:

Source: XCopy – Most Powerful A.I. Powered Copywriting Tool

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20 Great Stock Ideas For 2023 From Top-Performing Fund Managers

2022 was a terrible year for stocks. The S&P 500 has lost 20%, the Dow Jones Industrial Average is down nearly 10% and the tech-heavy Nasdaq Composite plummeted more than 30%. Blame it on raging inflation, a hawkish Federal Reserve, the War in Ukraine or a looming global recession.

Given that the days of just buying the S&P 500 or some other broad index fund to garner double digit returns appear to be in the rearview mirror, experts believe it is now a so-called “stock pickers market.”

With that, Forbes tapped Morningstar to identify top-performing fund managers who have either beat their benchmarks this year or on a longer-term basis over three-year, five-year or ten-year periods. Here are their best stock ideas for the coming year.

*Stock prices and fund returns are as of 12/23/2022

Charles Lemonides

ValueWorks Ltd. Partners Long-Biased: Long-term strategy that finds disparities between a company’s underlying assets and security price.

2022 return: 39.4%, 5-year average annual return: 23.9%

Chord Energy (CHRD)

Market Capitalization: $5.5 billion

12-Month Revenues: $3.2 billion

Lemonides likes Chord Energy, which he calls ideal for a bumpy period in markets as it is a “defensive play with huge cash generation” that is selling at an “exceedingly attractive valuation.” The company owns nearly one million net acres of drilling rights, formed in July after the successful merger of Oasis and Whiting Petroleum. Both had previously spent billions of dollars building resources in the Permian Basin—so during the pandemic, many fund managers like Lemonides bought up the distressed debt in the two companies for cents on the dollar.

While Chord Energy currently has a $5.6 billion market cap, both Oasis and Whiting each had valuations far above that at their last peak five years ago, he points out. “Back then oil prices were roughly $80 per barrel, and today they’re basically around that,” Lemonides says, noting the two recently merged enterprises are “producing far more oil today than they were back then.” He also likes the fact that Chord Energy is “very shareholder friendly,” returning the great bulk of its more than $1 billion in free cash flow during the last year and a half to shareholders in the form of stock buybacks or dividends: “That’s cash money in shareholders’ pockets.”

Air Lease (AL)

Market Capitalization: $4.1 billion

12-Month Revenues: $2.3 billion

Lemonides is also a fan of Air Lease, which purchases commercial aircraft and leases them to airline customers worldwide. “The industry has gone through as tumultuous an experience as one can imagine with the pandemic, but Air Lease has basically been financially healthy through the other side of that,” he says. “While some airlines have struggled, the industry seems to be on the mend in a powerful way globally.”

Though the company has some debt, with travel rebounding and many planes at capacity, Air Lease is poised to benefit from its pricing flexibility and huge fleet of aircraft. “You’re paying for equity at a $4 billion market cap, but they own roughly $30 billion worth of aircraft that are probably continuing to appreciate in value annually,” even during inflationary environments, Lemonides describes.

“Airplanes always went up in value during my experience in the 80’s and 90’s,” he says. At current valuation levels—with shares down 17% in 2022, “it just doesn’t make a lot of sense not to buy.”

James Davolos

Kinetics Small-Cap Opportunities Fund:

Concentrated portfolio of small- to mid-sized growth companies.

2022 return: 34.7%, 5-year average annual return: 21.9%

CACI International (CACI)

Market Capitalization: $7.1 billion

12-Month Revenues: $6.3 billion

A long-time holding which the fund has owned for more than 10 years, Davolos highlights “defense technology” company CACI International, which he thinks covers “all the right niches that are relevant for national security.” Unlike Lockheed Martin or Northrop Grumman, which manufacture missiles and planes, CACI specializes in battlefield communications, encryption and cybersecurity.

“Given the modern form of warfare, these areas have much higher secular growth than capital goods-focused defense companies,” Davolos says. “But the market still treats it like a traditional defense contractor, with its fortunes heavily intertwined with defense budgets and the hawkishness of the current administration.”

Despite a slowing economy with interest rates staying high, most of CACI’s revenue comes from somewhere within the Department of Defense ecosystem, he describes, adding that government contracts are much less sensitive to inflation or an economic slowdown. Even after rising 9% in 2022, shares of the company “remain cheap on an absolute basis”—especially when compared with more traditional defense contractors with heavy capital expenditures.

Permian Basin Royalty Trust (PBT)

Market Capitalization: $1.1 billion

12-Month Revenues: $42 million

Shares of Permian Basin Royalty Trust, which have risen 116% this year, could be poised for further upside in 2023, according to Davolos. The trust itself is a passive royalty on the Waddell Ranch, the lease on which was bought by a private company Blackbeard Operating just over two years ago. The small-cap operator has made some exciting strides improving old wells by injecting fluid or carbon dioxide—and though relatively cheap per well, those costs have obscured the dividend, leading to a retail selloff in the stock.

Once Blackbeard’s capital expenditures taper off, however, “the stock could easily be distributing a dividend of $3 to $4 per share next year,” Davolos predicts. “You’re not just betting on capital expenditures rolling over and higher energy prices—Blakckbeard is also ramping up production in these wells significantly,” which will also pay off, he describes. The fund initiated a position in mid-2020, using the collapse in energy prices brought on by the pandemic as an opportunity to buy up shares on the cheap.

“If you underwrite an assumption of higher oil and gas prices next year, which we think is going to happen, the dividend will rerate materially—especially as these new wells come online,” Davolos adds.

Kimball Brooker

First Eagle Global Fund: Wide-ranging portfolio of mid- to large-sized growth and value companies, with hedges for volatility.

2022 return: -8%, 10-year average annual return: 6.2%

HCA Healthcare (HCA)

Market Capitalization: $67.8 billion

12-Month Revenues : $59.8 billion

Brooker likes HCA Healthcare—the largest hospital company in the United States, with more than 180 sites of care–because it has “developed a market share big enough so they can use scale to create the best facilities around.” A for-profit operator that is one of the nation’s leading providers of healthcare services, shares of HCA are down nearly 7% in 2022.

The fund has owned the stock since early 2018, when shares tanked after an earnings warning related to margin compression. HCA’s top line was hard-hit during the pandemic, both by hospital patients delaying visits or elective surgeries as well as by wage inflation for in-demand nurses, though both of those concerns have been gradually resolving, Brooker describes.

While the stock has struggled as a result, he says that HCA will be able to eventually pass price increases on to consumers, not to mention continue to generate “robust cash flows” as hospital visits continue to tick up. What’s more, unlike most hospitals–which are not-for-profit–the company is able to reinvest significant cash to upgrade facilities and thereby attract better doctors and improve patient outcomes, Brooker adds.

Comcast (CMCSA)

Market Capitalization: $153 billion

12-Month Revenues: $121 billion

A longtime and currently top-10 holding of the fund, Comcast may appear to have a mountain of debt—roughly $90 billion at the end of September. “In reality, the company has used these years of low rates to take advantage of reasonably cheap financing,” with a weighted average maturity in 2037 and weighted average coupon of around 3.5%, Brooker describes.

“These aren’t particularly scary credit metrics.” He still likes Comcast, shares of which have fallen 32% this year, because of its under-the-radar dividend, which has consistently grown over the past decade and now yields just over 3%. He describes the company as a “durable, sensibly run business” with solid free cash flow, mainly focused on broadband cable but also with elements of diversification with content streaming and theme parks.

“Comcast has a high-quality problem—market share is so high that subscriber growth is harder to get, but at the same time pricing can be used as a potential lever, so it really is a double-edged sword.” One potential catalyst to watch for in the next few years: Comcast’s roughly 33% stake in Hulu, which has an upcoming put option allowing the company to sell to Disney. “At a minimum total valuation of around $27 billion for Hulu, that could result in roughly $9 billion for Comcast,” Brooker points out.

Thomas Huber

T. Rowe Price Dividend Growth Fund: Blend of large-cap companies with a focus on dividend growers.

2022 return: -11.2%, 10-year average annual return: 12.6%

Becton Dickinson (BDX BDX )

Market Capitalization: $71.5 billion

12-Month Revenues: $19.4 billion

Huber likes BD, which he calls a “good defensive growth company” that has reasonable earnings visibility. The fund has owned the stock for a number of years, but it has struggled with disappointing margins and an FDA recall on its Alaris infusion pump last year. Still, “the worst is behind it,” says Huber, who points out that the company has “gotten its act together” with good new product flow, a healthy cost management program, some small M&A deals and steadily improving margins.

The relaunch of BD’s Alaris pump is still a wild card and probably won’t happen until at least 2024, but that has helped boost sentiment, he describes. “There is good money to be made in companies as they improve and come out of a troubled period, whether it is self-inflicted or market driven,” Huber says.

What’s more, while BD’s dividend yield of around 1.5% is by no means huge, it is raising it steadily over time, which is “a sign of a healthy, consistently growing business,” he adds. “All of that is important in a world where rates are rising and growth is slowing.”

Philip Morris International (PM)

Market Capitalization: $156 billion

12-Month Revenues: $31.7 billion

A holding of the fund since 2008, Philip Morris International is a “stock where you’re paid to wait” thanks to a 5% dividend yield, according to Huber. He thinks the tobacco company is “nicely set up as we go into next year;” While Philip Morris took a hit from the strong U.S. dollar earlier in 2022, the currency has since weakened, which could be a big headwind abating, Huber says.

He is a big fan of the main product, the iQOS, a device, which uses heat rather than burn technology to consume tobacco. In addition to being a healthier alternative to regular cigarettes, the reduced risk product (RRP) category has higher margins than the core traditional tobacco business. “Philip Morris has invested heavily—roughly $9 billion in this category—and is now well ahead of the competition,” Huber says, adding that the company boasts “an enormous first-mover advantage.”

It recently acquired Swedish Match, a smaller, multinational tobacco company that crucially gives Philip Morris a distribution line for iQOS in the United States. While former parent Altria doesn’t want to cannibalize its own tobacco business domestically, Philip Morris paid several billion to break the existing agreement between the two companies, now paving the way for a launch in U.S. markets that could be as soon as 2023 or 2024, Huber describes. “That obviously has positive implications for the company and the stock.”

Christopher Marangi

The Gabelli Value 25 Fund: Portfolio of companies selling below private market value, with 25 core equity positions.

2022 return: -17.3%, 10-year average annual return: 5.3%

Liberty Media Series C Liberty Braves Common Stock (BATRK)

Market Capitalization: $1.7 billion

12-Month Revenues: $637 million

Marangi highlights this tracker stock, up 12% this year, which owns the Atlanta Braves baseball team as well as the real estate development rights around its ballpark. “By buying the stock at market today, you’re buying equity in the Braves at a roughly $1.5 billion valuation,” he describes, adding, “the New York Mets sold for $2.4 billion during Covid—and the Braves generate much more revenue.”

Though there is roughly $400 million in debt on the franchise, Marangi thinks that if sold, the Braves could garner a valuation nearing $3 billion. Sports franchises tend to trade as a multiple of revenue, but there has been “no slowdown in the public’s appetite for live entertainment post-pandemic,” he points out.

One catalyst to watch: Parent company Liberty Media, which also owns Formula One, announced in November that it would spin off the Braves into a separate asset. “Once that happens, it’s likely the team could get sold to a private buyer,” Marangi theorizes. “Sports franchises in general have been excellent stores of value, whether in an inflationary or deflationary environment.”

Dish Network (DISH)

Market Capitalization: $7.3 billion

12-Month Revenues: $17.1 billion

Despite a nearly 58% decline in Dish Network shares in 2022, Marangi has high hopes for the satellite TV and wireless services provider next year, having owned the stock for decades. “Communication services has been the worst-performing sector in the S&P 500 for a lot of reasons—both secular and cyclical,” he describes. “Still, there is a tremendous amount of asset value in the stock today.”

He calls the company’s traditional satellite video business a “melting ice cube,” as it has taken a hit from cord-cutting, though it still generates large amounts of free cash flow. Marangi is particularly excited about the company’s wireless-network business: Dish has been spending tens of billions to acquire spectrum licenses across the country as it builds out a 5G network.

“The market is only pricing in a fraction of the value of those licenses,” he argues, with large upside potential for earnings to recover as the company eventually monetizes its investment. “This brand-new network won’t be held back by 4G subscribers who have to transition to 5G,” Marangi says, adding, “Dish can also be aggressive with pricing” as it competes with incumbent providers. Another area to watch for is a potential merger with DirecTV, which could “extend the life and cash flow” of both companies’ traditional video business, he predicts.

Eric Schoenstein

Jensen Quality Growth Fund: Portfolio of 30 large-cap growth companies.

2022 return: -17.4%, 10-year average annual return: 13.1%

TJX (TJX)

Market Capitalization: $90 billion

12-Month Revenues: $49.3 billion

A 10-year holding, off-price department store corporation TJX operates brands like T.J. Maxx, Marshalls and HomeGoods, with nearly 4,700 stores across nine countries and three continents. Schoenstein sees potential for the stock next year, calling it “relatively resilient, with defensive characteristics and a strong correlation to consumer spending” that can help its business withstand a slowing economy in 2023.

“As people have less money to spend, consumers will be more thoughtful about how they spend—and TJX plays a valuable role from that perspective,” he describes. A big selling point of TJX is its great deals, and thanks to prices that are low relative to peers, that helps drive customer loyalty, according to Schoenstein.

Amid an environment where consumers are facing higher rents, mortgages and home-ownership costs, TJX stands to benefit from the subsequent “trade-down effect” and “bargain theory” as consumers cut back spending. The stock has outperformed the market in 2022—not to mention many other retailers–rising nearly 3%.

UnitedHealth Group (UNH)

Market Capitalization: $491.3 billion

12-Month Revenues: $313.1 billion

Another of Schoenstein’s top picks is Minnesota-based UnitedHealth Group, the largest managed-healthcare and insurance company in the country, serving roughly 149 million people. In a slowing economic environment, not only is UnitedHealth a defensive play—with shares rising roughly 3.5% this year, but also “a growth company at the same time,” he describes, calling it “a long-term opportunity, albeit one that has generated some nice returns for us in an otherwise challenging year.”

Now a top five holding in the fund, Schoenstein admires the company’s resilient business model and ability to generate substantial cash flow—with stable earnings growth to limit volatility in the stock, he argues. “That is something that will be much more relevant in 2023, compared to the past where momentum was the play of the day.” UnitedHealth has managed through bumpy periods before, he points out, not to mention the company has grown, giving it the ability to scale up or down depending on the economic backdrop.

While the stock is susceptible to news of potential government regulation in the healthcare sector, “that particular threat seems to have died down somewhat,” with further upside ahead as more people get access to insurance and Medicaid programs around the country, according to Schoenstein.

Kenneth Kuhrt

Ariel Fund: Flagship value fund, primarily focused on small- to mid-sized companies.

2022 return: -19.9%, 10-year average annual return: 10.1%

Royal Caribbean Cruises (RCL)

Market Capitalization: $12.5 billion

12-Month Revenues: $7.2 billion

The Ariel Fund has owned shares of Royal Caribbean Cruises, the number two player in the cruise line industry, for roughly 15 years. Like the other major cruise operators, Royal Caribbean struggled as pandemic lockdowns effectively crippled the industry with fleets under extended no-sail orders.

Still, the company is “frequently misunderstood in terms of the stability of the business model,” argues Kuhrt, adding, “not many companies can be shut down for a year and a half then survive and prosper on the other side of that.” Markets continue to take a very short-term outlook on the cruise industry in general, with investors growing fearful of headlines relating to everything from energy prices to geopolitics, he describes.

“We’re surprised the market isn’t giving Royal Caribbean more credit for their recent earnings guidance and business ramp up.” Despite a 37% drop in the stock this year, Kuhrt points to “significant upside” ahead, especially as management aims for double-digit earnings power by 2025. He also emphasizes that on a comparable basis, cruise pricing is now above pre-pandemic levels, while occupancy rates have also rebounded significantly. “A big part of the story is customer retention,” he says. “The cruise line industry is connected to and understands its customer base better than we’ve ever seen before.”

Zebra Technologies (ZBRA)

Market Capitalization: $12.6 billion

12-Month Revenues: $5.7 billion

This market leader in enterprise asset intelligence, which focuses on bar-code scanning and inventory tracking technology, trades at a “significant discount to its underlying intrinsic value,” Kuhrt says. Zebra Technologies’ large customers include Amazon, Target and many others spanning a range of sectors including retail, manufacturing, healthcare and transportation. While the stock was at $600 per share just one year ago, it has suffered a big dislocation–now down to $250and has undergone multiple compression because of its ties to the technology sector.

Still, investors are underestimating the fundamental earnings power of the business, Kuhrt describes: “Decades ago, the business model revolved around just scanning a barcode; Now, the complexity of logistics and tracking assets is ever increasing.” He is particularly optimistic about some of Zebra’s newer technologies, such as radio-frequency identification (RFID), which uses electromagnetic fields to track and identify different objects in transit. In the nearly 10 years that the fund has owned Zebra’s stock, the company has “continued to adapt and grow” and will continue to do so, despite Wall Street’s concerns about an economic slowdown, Kuhrt argues.

Amy Zhang

Alger Mid-Cap Focus Fund: Focused portfolio of around 50 mid-size companies.

2022 return: -36%, Average annual return since inception (2019): 9.1%

Waste Connections (WCN)

Market Capitalization: $34.3 billion

12-Month Revenues: $7 billion

Zhang likes this Woodlands, Texas-based waste collection, disposal and recycling company, which she calls a “defensive business that would be resilient in a slowing economic environment.” Waste Connections, shares of which are down just 1% in 2022, serves millions of customers across the United States and Canada—with a focus on exclusive and secondary markets that helps guarantee “durable revenue growth.”

Zhang notes that in a business less focused on volume growth and more concerned with pricing, Waste Connections has a strong track record of industry-leading margins and cash flow. Waste management is a stable, defensive business that typically does well during recessions, Zhang points out. Thanks to the company’s pricing power and “superior market selection strategy,” she thinks Waste Connections will be “even more resilient than its peers” going into next year.

Zhang expects margins to improve in 2023 as inflation headwinds dissipate, while also emphasizing that the company could “continue to be an M&A flywheel” if it keeps making smart acquisitions to shore up market share.

Insulet (PODD)

Market Capitalization: $20.7 billion

12-Month Revenues: $1.2 billion

Zhang is also excited about “long-term compounder” Insulet, a medical device company focused on treating diabetes patients through its body-worn Omnipod insulin pump. One of the fund’s top 10 positions, shares have risen nearly 10% this year, outperforming peers in the medtech sector. Beyond the classic Omnipod and Omnipod Dash DASH insulin management systems, Insulet’s sales have gotten a massive boost this year thanks to the company’s newest device, the Omnipod 5 automated delivery system, which received FDA clearance in early 2022 with a full U.S. launch in late summer.

Zhang calls it a “revolutionary new product,” as it is the first tubeless, automated insulin delivery system on the market. “With many diabetes patients still using tube-based pumps or administering injections, Omnipod has a clear advantage to both alternatives,” she says, adding, “it’s been gaining significant market share and has huge potential market penetration.” Insulet’s “high revenue visibility and predictability,” especially with further adoption of the Omnipod 5 next year, makes this a “recession-resilient stock” that is “particularly appealing in an economic slowdown.”

Nancy Zevenbergen

Zevenbergen Growth Fund: Mostly large-cap consumer and tech companies.

2022 return: -52%, 5-year average annual return: 7%

DoubleVerify (DV)

Market Capitalization: $3.6 billion

12-Month Revenues: $424 million

Zevenbergen likes DoubleVerify, a small-cap software company focused on providing verification and safety for digital brand advertising. DoubleVerify’s technology helps brands and publishers with viewability, by detecting fraud and by protecting brand safety. Zevenbergen’s fund has owned the stock since its IPO in April 2021, but despite being profitable with top-line growth, shares have declined over 30% this year and are now trading below their initial share offering price of $27.

DoubleVerify has seen a major market correction this year, but within that there is a major opportunity,” says Zevenbergen. Though overall ad spending could go down during an economic slowdown, markets are also “incredibly concerned about brand safety with advertising,” she adds. “This kind of ad spend should preclude the fear of a recession.” Zevernbergen also sees further opportunities as new entrants beyond social media platforms, such as Netflix, enter digital advertising. “Risk of fraud or poor content placement makes DoubleVerify’s insurance very important… advertisers are going to want to have brand safety.”

Bill.com Holding (BILL)

Market Capitalization: $11 billion

12-Month Revenues: $753.5 million

Another of Zevenbergen’s stock picks for 2023 is $11 billion (market cap) cloud-based software fintech Bill.com, which assists small businesses on accounts payable and receivable. Bill.com helps smooth out back-office payments and could benefit as they move money in a rising-rate environment.

After a 54% drop in share price this year due to macroeconomic headwinds, the founder-led company could present an “incredible opportunity” at an attractive valuation thanks to its high-growth and profitability, Zevenbergen describes, adding, “all the negatives have been priced into the stock.” The company is well-positioned, compared with its peers:

“Being able to digitize or substitute software for labor—a tight resource these days—will be a spend that you want to make,” she says. “Competition from fintech startups is also likely to erode slightly because money isn’t free anymore.” While Bill.com’s payment volume has fallen slightly due to a more challenging economic environment, that has been offset by pricing power and new-customer momentum.

Kirsty Gibson

Baillie Gifford U.S. Equity Growth Fund: Concentrated portfolio of growth companies.

2022 return: -53.5%, 5-year average annual return: 7.2%

Duolingo (DUOL)

Market Capitalization: $2.9 billion

12-Month Revenues: $338.7 million

One of the fund’s more recent additions—from the company’s July 2021 IPO—is education tech company Duolingo, known for its app that teaches languages. Shares of the company have fallen roughly 30% this year, and while Duolingo has fallen victim to the collective selloff in growth stocks, “not all growth companies are alike,” Gibson describes. The edtech company has shown promising trends—reporting five consecutive quarters of accelerating user growth, with revenue in the latest quarter rising roughly 50% year over year..

The app, which boasts roughly 15 million daily users, offers entirely free language courses in the form of missions that are unlocked in sequence–with different lessons that are dynamic and adaptively constructed to each individual learner. “One of the hardest parts of learning a new language is staying motivated to keep studying–particularly if you’re not living in that country,” she adds. “Duolingo has taken a gamification approach to overcome this.”

Since the app is free to use, the company has been able to grow organically with relatively low marketing outlays, allowing more cash for product development. Gibson predicts that it will be difficult for potential competitors to come in and disrupt Duolingo’s “great product,” not to mention that the company has room for growth in the form of new products and paid subscriptions that allow users to bypass ads.

Shopify (SHOP)

Market Capitalization: $43.6 billion

12-Month Revenues: $5.2 billion

The fifth-largest holding in Baillie Gifford’s U.S. Equity Growth fund is Canadian e-commerce giant Shopify, shares of which have tanked more than 70% in 2022. “The company is looking to be the central nervous system that powers millions of businesses around the world,” Gibson describes. While Shopify’s stock was “very much a pandemic darling,” it has since seen a significant price decline as companies that are taking losses for future growth have been pulled down by market sentiment, she adds, describing the business as “discretionarily unprofitable” in that it is choosing to invest in new areas for the long run at the expense of short-term margins.

Gibson also likes what she describes as exciting changes such as the company moving into enterprise markets and launching Shopify Audiences, a premium tool that helps businesses find new customers through focused digital advertising on different platforms like Facebook or Google. “We believe we will continue to see Shopify’s ability to adapt and be resilient in this current environment,” she summarizes.

Follow me on Twitter or LinkedIn. Send me a secure tip.

I am a staff writer at Forbes covering wealth management, money and markets. Previously, I worked on the breaking news and wealth teams at Forbes, covering the stock market..

Source: 20 Great Stock Ideas For 2023 From Top-Performing Fund Managers

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7 Key Steps To a Growth Strategy That Works Immediately

If only half of startups survive more than five years and only one-third make it to 10, what’s the one thing you could do to ensure your company is sustainable? The answer is to create a growth strategy for your business, of course.

A growth strategy involves more than simply envisioning long-term success. If you don’t have a tangible plan, you’re actually losing business — or you’re increasing the chance of losing business to competitors.

The key with any growth strategy is to be deliberate. Figure out the rate-limiting step in your growth, and pour as much fuel on the fire as possible. But for this to be beneficial, you need to take the following steps:

1. Establish a value proposition.

For your business to sustain long-term growth, you must understand what sets it apart from the competition. Identify why customers come to you for a product or service. What makes you relevant, differentiated and credible? Use your answer to explain to other consumers why they should do business with you.

For example, some companies compete on “authority” — Whole Foods Market is the definitive place to buy healthy, organic foods. Others, such as Walmart, compete on price. Figure out what special benefit only you can provide, and forget everything else. If you stray from this proposition, you’ll only run the risk of devaluing your business.

2. Identify your ideal customer.

You got into business to solve a problem for a certain audience. Who is that audience? Is that audience your ideal customer? If not, who are you serving? Nail down your ideal customer, and revert back to this audience as you adjust business to stimulate growth.

3. Define your key indicators.

Changes must be measurable. If you’re unable to measure a change, you have no way of knowing whether it’s effective. Identify which key indicators affect the growth of your business, then dedicate time and money to those areas. Also, A/B test properly — making changes over time and comparing historical and current results isn’t valid.

4. Verify your revenue streams.

What are your current revenue streams? What revenue streams could you add to make your business more profitable? Once you identify the potential for new revenue streams, ask yourself if they’re sustainable in the long run. Some great ideas or cool products don’t necessarily have revenue streams attached. Be careful to isolate and understand the difference.

5. Look to your competition.

No matter your industry, your competition is likely excelling at something that your company is struggling with. Look toward similar businesses that are growing in new, unique ways to inform your growth strategy. Don’t be afraid to ask for advice. Ask yourself why your competitors have made alternate choices. Are they wrong? Or are your businesses positioned differently? The assumption that you’re smarter is rarely correct.

6. Focus on your strengths.

Sometimes, focusing on your strengths — rather than trying to improve your weaknesses — can help you establish growth strategies. Reorient the playing field to suit your strengths, and build upon them to grow your business.

7. Invest in talent.

Your employees have direct contact with your customers, so you need to hire people who are motivated and inspired by your company’s value proposition. Be cheap with office furniture, marketing budgets and holiday parties. Hire few employees, but pay them a ton. The best ones will usually stick around if you need to cut back their compensation during a slow period.

Developing a growth strategy isn’t a one-size-fits-all process. In fact, due to changing market conditions, making strategic decisions based on someone else’s successes would be foolish. That’s not to say that you can’t learn from another company, but blindly implementing a cookie-cutter plan won’t create sustainable growth.

You need to adapt your plan to smooth out your business’s inefficiencies, refine its strengths and better suit your customers — who could be completely different than those from a vague, one-size-fits-all strategy.

Your company’s data should lend itself to all your strategic decisions. Specifically, you can use the data from your key indicators and revenue streams to create a personalized growth plan. That way, you’ll better understand your business and your customers’ nuances, which will naturally lead to growth.

A one-size-fits-all strategy implies vague indicators. But a specific plan is a successful plan. When you tailor your growth strategy to your business and customers, you’ll keep your customers happy and fulfill their wants and needs, which will keep them coming back.

By

Source: 7 Key Steps to a Growth Strategy That Works Immediately

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How To Manage Your Debt of Any Size

A woman is sitting on the floor looking at bills and receipts. Photo: © David Sacks / Digital Vision / Getty Images

Everyone with even a little bit of debt has to manage their debt. If you just have a little debt, you have to keep up your payments and make sure it doesn’t get out of control. On the other hand, when you have a large amount of debt, you have to put more effort into paying off your debt while juggling payments on the debts you’re not currently paying.

Know How Much You Owe

Make a list of your debts, including the creditor, total amount of the debt, monthly payment, interest rate, and due date. You can use your credit report to confirm the debts on your list. Having all the debts in front of you will allow you to see the bigger picture and stay aware of your complete debt picture. Debt reduction software can make this process easier.

Once you have a handle on your debt and your income, you can calculate your Debt to Income ratio (DTI). This ratio tells you how much of your income is going toward debt payments. To find yours, divide your debt payments by your income, and multiply by 100. For example, $1,200 of monthly debt divided by $3,000 of monthly income is 0.4 x 100 = 40%. The lower this number is, the better, and tracking it can help you understand your finances more clearly.

Don’t just create your list and forget about it. Refer to your debt list periodically, especially as you pay bills. Update your list every few months as the total amount of your debt changes.

Pay Your Bills on Time Each Month

Late payments make it harder to pay off your debt since you’ll have to pay a late fee for every payment you miss. If you miss two payments in a row, your interest rate and finance charges will increase.

If you use a calendaring system on your computer or smartphone, enter your payments there and set an alert to remind you several days before your payment is due. If you miss a payment, don’t wait until the next due date to send your payment, by then it could be reported to a credit bureau. Instead, send your payment as soon as you remember that it was missed.

A budget can help you stay out of debt, and it can help you climb out. It allows you to see how much money you earn and where that money is going. Create a bare-bones budget that allows you to pay for necessities like your rent or mortgage and utilities. Set aside everything else to pay off your debt as quickly as possible.

Create a Monthly Bill Payment Calendar

Use a bill payment calendar to help you figure out which bills to pay with which paycheck. On your calendar, write each bill’s payment amount next to the due date. Then, fill in the date of each paycheck. If you get paid on the same days every month—the 1st and 15th—you can use the same calendar from month to month. But, if your paychecks fall on different days of the month, you’ll need to create a calendar every month.

Make at Least the Minimum Payment

If you can’t afford to pay anything more, at least make the minimum payment. Of course, the minimum payment doesn’t help you make real progress in paying off your debt. But, it keeps your account in good standing, which avoids late fees. When you miss payments, it becomes harder to catch up and eventually your accounts could go into default.

While you’re working on paying down debt, stop using credit cards. Start carrying cash instead. Stick to the budget you created and only buy what you can pay for with cash.

Decide Which Debts to Pay Off First

Paying off credit card debt first is often the best strategy because credit cards have higher interest rates than other debts.1 Of all your credit cards, the one with the highest interest rate usually gets priority on repayment because it’s costing the most money.

Use your debt list to prioritize and rank your debts in the order you want to pay them off. You can also choose to pay off the debt with the lowest balance first. This might cost a little more in the long run, but knocking off small debts first can build confidence.

Pay Off Collections and Charge-Offs

You can only pay as much on your debt as you can afford. When you have limited funds for repaying debt, focus on keeping your other accounts in good standing. Don’t sacrifice your positive accounts for those that have already affected your credit. Instead, pay those past due accounts when you can afford to do it.

Build an Emergency Fund to Fall Back On

Without access to savings, you’d have to go into debt to cover an emergency expense. Even a small emergency fund will cover little expenses that come up every once in a while.

First, work toward creating a small emergency fund—$1,000 is a good place to start. Once you have that, make it your goal to create a bigger fund, like $2,000. Eventually, you want to build up a reserve of three to six months of living expenses.

Don’t Confuse Wants and Needs

It’s easy to convince yourself that you “need” to purchase a new tv or that you “need” to go on vacation. The truth is, there aren’t that many true needs in life. You need food, shelter, clothing, transportation, and things like that. You want steak, a nice house in the suburbs, designer labels, and a luxury car, for example.

Recognize the Signs That You Need Help

If you find it hard to pay your debt and other bills each month, you may need to seek outside help, like a credit counseling agency. Other options for debt relief are:

These each have advantages and disadvantages, so weigh your options carefully.

What is debt consolidation?

Debt consolidation is rolling your debts into a product that offers a single payment and a lower interest rate. Popular debt consolidation tools include personal loans and 0% interest balance-transfer credit cards.

What is debt settlement?

Debt settlement is when you negotiate with a creditor to settle your debt for less than you owe. Creditors will typically only settle debt that isn’t current. If you stop making payments in order to settle debt, your credit score will drop due to the missed payments. You can hire debt settlement companies, but they charge fees for resolving your debt. You can settle debt on your own or consider another option like credit counseling.

By: LaToya Irby

Source: How to Manage Your Debt

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Growing Anxiety On LinkedIn, With Marketing And Tech Workers Most On Edge

Woman leaves work with her possessions after being laid off....getty

More than 30% of professionals on LinkedIn self-reported feeling anxious about their jobs, fearing that their employers are planning budget cuts and layoffs. People working in marketing, product management and tech are more concerned than those in legal, administration or accounting.

LinkedIn, the go-to social media platform for job seekers and career-oriented professionals, released its latest Workforce Confidence Index. The report gathers data from the nearly 900 million members to find out if people are confident or not in their jobs. The concerns, however, are not widespread. The data cites that “in relative terms,” professional services, including consulting, staffing, legal, recruiting, administrative support, and healthcare, have a higher confidence level as people.

People working in these sectors “are likely to have clients across the full sweep of U.S. industries, including areas such as retail or oil and gas, which have seen upturns in this year.” The recruiting inclusion raises some questions as headhunters are one of the first groups to be laid off when hiring stalls. LinkedIn News editor-at-large George Anders added that attorneys have less anxiety during tough times as people look to lawyers to help with issues such as property foreclosures, layoff-related litigations, bankruptcy filings and more.

People working in the military and protective services, community and social services, accounting, and administrative roles have lower anxiety over being laid off or worrying about budget cuts. On the flip side, people working in product management, quality assurance, and marketing are nervous about the state of affairs. These roles are usually correlated with new product rollouts, which decline during periods when customer demand wanes.

The data indicates that Wall Street and the tech sector professionals are less confident and becoming increasingly anxious as layoffs, hiring freezes, and job offer recessions are announced regularly. Historically, these cohorts experienced ever-increasing compensation and job growth. Record levels of runaway inflation, interest rate hikes, and a contracting economy doesn’t bode well for the white-collar tech and finance professionals.

The positive side, LinkedIn points out, is that the overall economy is still holding up. Recent monthly U.S. job reports indicate a solid job market. Hiring continues despite the doom and gloom. The unemployment rate remains at a 20-year low of about 3.7%; there are still 1.7 jobs posted for each unemployed person seeking a new role and 10.3 million available positions open.

What Is Happening On Wall Street

Wall Street investment bankers, brokers, traders, deal makers and money managers are not immune to market forces. According to Bloomberg, JPMorgan, Bank of America BAC +0.2%, Citigroup C +0.6%, and other financial institutions are considering cutting bonuses by up to 30%.

Compensation management consulting firm Johnson Associates reports that incentive pay may fall by more than 45%. There is a fear that some low performers will get “donuts,” the harsh term for not receiving any bonus payout.

The largest five United States investment banks saw their revenue plunge by nearly 50%, representing around $19 billion during the last three quarters of 2022. The decline in mergers and acquisitions, deal-making activities and initial public offerings caused management to reconsider paying big bonuses.

This hurts the wallets of white-collar Wall Street professionals who earn a large portion of total compensation in their yearly bonus. For high performers, in a good year, they can take home six to seven-figure bonus payments.

Top-tier New York City-based investment bank Goldman Sachs is planning to let go of around 4,000 white-collar professionals. The reductions will impact around 8% of the bank’s worldwide workforce. Goldman had laid off 500 employees in September as the economy started to falter.

Similar to the way tech companies purportedly conduct performance improvement plans and stack rankings to cull out low performers, securities industry firms usually ease out a small percentage of low-impact workers, or neglect to offer a bonus—which represents a significant portion of the total compensation—as a nudge for them to seek employment elsewhere.

It’s Not Just Goldman Laying Off People

The tech sector experienced more than 150,000 layoffs in 2022. The once invincible big tech companies such as Twitter, Amazon AMZN +1.7%, Meta laid off personnel, saw their stock prices plummet, hiring freezes put in place, and some job offers rescinded. Additionally, a contagion effect seems to occur as more companies are laying off workers across a wide array of industries.

Elon Musk’s first order of business after his $44 billion acquisition of Twitter was indiscriminately firing an estimated 50% of the social media platform’s workforce. To make matters worse, Musk reportedly gave the existing employees an ultimatum: commit to the new “hardcore” Twitter 2.0 or leave with a severance package. The expectation is for his staff to put in long hours and work with intensity, as Musk desires only those who exhibit exceptional production.

According to internal estimates, 1,200 full-time employees left ahead of Musk’s commitment deadline, reported the New York Times NYT +1.2%. In the blink of an eye, Twitter’s workforce dwindled from 7,500 to about 3,700 after the separations from payroll.

Likely, other tech companies will closely follow Musk’s strategy in trimming the fat. Tech giants seeing their stock prices fall and are worried about the harsh economic climate ahead know they need to lay workers but may have held off because of the negative backlash associated with large layoffs. If Musk’s methodology works—enacting job cuts or making employees’ lives so difficult that they’ll leave on their own accord—other businesses will be encouraged to downsize too aggressively.

There is a herd mentality amongst corporate leadership. If a business leader at the helm of a bellwether company is conducting layoffs, others will follow. There will be concern by boards of directors that if everyone else is downsizing, why isn’t their company? Major shareholders will contend that management is not judicious in making tough decisions. By reducing headcount, shareholders and the board will benefit, in the long term, by saving money to help navigate a predicted upcoming recession.

What To Expect, And What You Should Do Now

As Jerome Powell, chair of the Federal Reserve Bank, follows through with his program of cooling down the economy and job market to thwart inflation; the intended result is to cause job losses. When people lose their jobs, they are less apt to spend money.

When this happens at scale, the economy will contract, along with inflation, as consumers cut their expenditures. Powell’s objective could take a year or two to reduce inflation to 2% from a nearly 40-year record high. Some economists and Wall Street professionals are concerned that the Fed’s program can cause a recession, hurting workers and businesses.

With this backdrop in mind, heading into the new year, you must be thoughtful about your job and career. This is not the time for acting your wage, quiet quitting or cyberloafing. You want to make yourself indispensable, so you’re immune from being let go.

In addition to working hard and smart, simultaneously plan a career cushion escape plan. If things go wrong at your company, you don’t want to start searching for a new job from a dead stop. Find recruiters, career coaches, resume writers, mentors, coaches and others who can introduce you to the hidden job market, cutting through the interview red tape and getting in front of decision-makers.

Put aside time to freshen up your résumé and LinkedIn profile. Seek out top headhunters in your field. Scope out ‘reach’ positions on job boards and target companies’ careers sites. Don’t be demure at Christmas, Hanukkah and New Years’ parties. Reach out to strangers and friends and ask them if they know of any job openings or business opportunities they could share with you.

You might decide to make a career pivot or reinvent yourself. This may require taking online courses to learn new skills or taking a step back to move forward in a new and different direction.

Most people discard their job hunt in December and put it off until the new year. While they sit on the sidelines, you’ll be charged up and stand out in the hiring process, as there is substantially less competition.

I am a CEO, founder, and executive recruiter at one of the oldest and largest global search firms in my area of expertise..

Source: Growing Anxiety On LinkedIn, With Marketing And Tech Workers Most On Edge

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Related contents:

‘A Failed and Broken System.’ Tech Layoffs Set the Clock Ticking for Foreign Workers The Tribune, California

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