When The Pandemic Forced Young Adults To Move Back Home, They Got a Financial Education

“When we face a stressor, we tend to think more about the future,” says Brad Koontz, a financial psychologist and professor at Creighton University in Omaha, Neb. Young adults’ growing openness to discuss finances with their parents and peers, they say, reflects a kind of tribal response among people to the stress of the pandemic.

Here’s a look at what the adult children and parents of three families learned about money — and themselves — in their time of pandemic together. When the pandemic forced 23-year-old Hannah Froling to move into her parents’ townhouse in Southampton, NY in March 2020 to remotely finish her final semester of college, the financial clock began to tick.

Ms Frohling’s parents, Jennifer Schlueter and Matthew Froehling, set to move to their winter home in Florida during the fall of 2020, told her they would need to begin helping support the household in their absence. That means monthly payments of $500 for rent and $250 for family car use. They also set a deadline for Memorial Day 2022 for her to be out of the house. Ms Schlueter says she wanted to provide her daughter with a “soft landing” after the shocking experience of graduating in the middle of a pandemic. But she also wanted Ms Froling to transition to living independently, so the transfer deadline passed.

So, Ms. Froling got two waitress jobs and eventually began to rely on the savings lessons her parents took as they grew up. She has two income streams—cash tips and a regular paycheck that includes her hourly rate and credit card tips. She keeps the cash tips in a savings account and splits the paycheck between a checking account and an investment account linked to an S&P 500 index fund. She has saved about $10,000 since moving back home and started looking for apartments to rent on Long Island.

Saving and managing money doesn’t always come easily to Ms. Froling. While in college, he received an allowance from his parents at the beginning of each semester. “As a freshman, I’ll blow it in the first two months,” she says. So her parents, who both work in finance, seated her and helped her budget by outlining the necessities and luxuries in her spending habits.

But it’s been the past 18 months at home, and the closeness to her parents, which has allowed Ms Froling to be more proactive about her savings and investments, and to put all those lessons into practice. She says many of her money talks happen on family road trips. Her father helps her stay on top of the latest trends in investing and her mother shares strategies for how Ms. Froling can increase her savings and continue to build a foundation for moving out of the family home. Ms. Froling is taking it further by sharing these tips with her coworkers and encouraging some of them to open their own investment accounts.

“The lesson we want to teach her is that she can do this,” says Ms Schlueter, referencing the financial wisdom she is sharing with her daughter rather than just talking to her from being together during the pandemic. got the opportunity to do. via phone or text. That includes discussing expenses such as health and car insurance after Ms. Froling leaves home again.

Ms Froling says, while she often feels like her parents bother her about how much she’s saving, in the end she knows it’s best: “They don’t want me when I If I get out of here, it will fall flat on my face.”

breaking the money taboo

In November 2020, 27-year-old Rogelio Meza left his $1,500-a-month apartment in Austin, Texas, to move into his parents’ home in Laredo.

The move helped him work towards his goal of saving money and becoming a homeowner, says Mr. Meja, who works as a customer-experience manager for a solar-power company. It also allowed him to help his parents, who were battling the financial stress of the pandemic.

When the pandemic struck, her mother, Eudoxia Meja, who works as a cook, noticed that her hours had been cut in half. His father Juan Meja is handicapped and unable to work. Since living with his parents, little Mr. Majora has helped with grocery and utility bills, paying about $700 a month, which still allows him to take out money for a home down-payment. Is.

When he was growing up, Mr. Meja says, his family never talked about money. “Nobody really taught me how to save, nobody taught me about stock options or investment accounts, good versus bad debt.” He relied on friends who worked in finance to teach him about these things, and the conversation helped him understand where his money was going. Now, he says, he has passed on some of this knowledge to his parents.

One day, when an unusually large and overdue utility bill arrived in the mail, Mr. Majora turned it into an opportunity to start sharing his financial wisdom with his family.

“I was like, ‘Okay, let’s talk about it,’” he says, describing what led to several candid conversations about money with his parents. Indeed, after that initial exchange, he basically became the family financial advisor. Mr. Meja helped his parents calculate how much they were spending on groceries and how much they actually needed each month. He also discovered that he had $3,000 in credit-card debt and advised him to use his stimulus money to aggressively pay it off. Using a combination of direct payments from their mother’s wages, incentives and unemployment benefits, they were able to pay off their utility bills and credit-card debt in just a few weeks.

Thereafter, Mr. Meja set up a savings account for her mother and advised her to put forward 20% of her salary into the account. He also plans to help his parents open an investment account and teach them how to grow their money over time. He says being able to pay off his debt gave his parents a new starting point.

Mr. Meja has learned a few things during his stint at home as well. He says that the time he spent with his parents opened his eyes to how little he needed to be happy. For example, before reuniting with his mother and father, he often ordered takeout for lunch and dinner. But the home-cooked food he eats at home, he says, especially his mother’s enchiladas has inspired him to start cooking for himself.

As far as his parents are concerned, they say that talking about money is no longer a taboo in their family, and they will continue to seek financial advice from their son. He plans to move back to Austin in November and complete the purchase of an apartment in the city at that time.

a new perspective

Edgar Mendoza was living the high life in Chicago. The 41-year-old was paying about $3,000 a month for a downtown apartment. He often dined out and had courtside seats at basketball games.

But when the lockdown began, he began to re-evaluate his habits, limiting his activities and his spending. “What Covid taught me is no, I don’t need all that,” says Mr. Mendoza, who deals in sales and invests in startups. In January, he packed his belongings and moved to McAllister, Mont., to be with his mother and stepfather. And he doesn’t plan to leave anytime soon.

Living in Montana with his family, Mr. Mendoza says, he has reinforced the frugal lifestyle he grew up with. When he was young, he says, his mother, Maria Platt, used to tell him to “watch his money.” Now, he saves his money and invests it in places where it can grow.

Ms Platt says she is proud of the progress she has seen in her son and how she has embraced the lessons she has taught him. The family cooks together and they rarely eat out. Mr Mendoza says he is not being asked to pay the rent, but he buys all the groceries.

“He’s changed a lot,” Ms Pratt says of her son. “He used to spend money like crazy. I would talk to him and he’s like, ‘Mom, you’re right about this and you’re right about that.’ Now, in his view, he is motivated to support the family in the long run, and this has prompted him to refocus on his spending habits.

Mr. Mendoza says seeing his mother come home exhausted from work and budgeting his Social Security benefits has made him see his financial future in a new light. It has forced him to think more realistically about what retirement can be like. “When you see that you love someone… it hits you really hard,” he says. “I don’t want it to be me.”

Ms Pratt says her son still has to work on his financial habits. They sometimes forget to buy their groceries and eat food already in the family’s fridge, she says. She would also like to watch him learn to cook.

“I told him that if you make good money, save it,” she says. “I’m not going to live forever…….

By: Taylor Nakagawa

Taylor Nakagawa hails from Chicago, Illinois and earned a master’s degree from the Missouri School of Journalism in 2017. As part of the Audience Voice team, Taylor is focused on experimenting with new story formats to create a healthy environment for community engagement.

Source: When the Pandemic Forced Young Adults to Move Back Home, They Got a Financial Education – WSJ

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Reddit Cracks Down On Forums Trading Images Of Female Vinted And Depop Users

Reddit has shut down forums with thousands of users sharing and selling photos of female members of clothing resale apps like Vinted and Depop.  

Vinted and Depop have become a viral sensation with Generation Z shoppers looking to thrift second-hand clothing from the comfort of the sofa. The apps have also become a hunting ground for men who trade and sell photographs of young women modeling bikinis, bodysuits and other clothing for sale. 

Reddit banned r/NSFW_Vinted and r/vinted_sluts, communities with nearly a thousand members earlier this week after being contacted by Forbes. The social news aggregator, dubbed the “front page of the internet” has shut down two similar subforums sharing images of Depop users, and another Vinted forum in recent months. Despite this crackdown, the site still features several subreddits, some inactive, promoting images taken from Depop and eBay sellers. 

One of the subreddit moderators had compiled download bundles of hundreds of stolen images of female users from Germany, the Czech Republic, and beyond, offering to sell them “for the price of a coffee” on file download site Ejunkie. The download pages have since been taken offline.  

Bryony like many Vinted users started to use the app during the U.K’s Covid lockdowns to clear out her wardrobe of old and unwanted clothing. The 25-year-old from Essex, England, who asked for her full name not to be used, was unaware that a photograph taken to help sell a PrettyLittleThing bodysuit was being traded on the now banned subreddit r/NSFW_Vinted. 

“I’m obviously disgusted that my photos have been taken from this platform and distributed elsewhere without my permission and I find it quite sickening to be honest with you,” says Bryony, who had also received inappropriate messages from users asking to model clothing she was trying to sell on the app.  

“Multiple times I have had inappropriate messages asking for more pictures of me wearing the items I am selling…at first I thought nothing of it and then I clicked it was a little bit weird,” she says. 

Bryony is not the only female seller on clothing apps like Vinted and Depop to have received inappropriate or disturbing messages from men seeking to solicit photos, or used clothing. The BBC and Cosmopolitan reported in January about the problem of young women, and teenagers, being targeted on the apps and other marketplaces like eBay, while Depop users themselves have turned to Reddit to share scores and scores of disturbing direct messages. 

“These creepy messages take total advantage of the nature of sites like Depop and Vinted, which women have used to boost their income during the pandemic,” says Hannah Hart, privacy expert at ProPrivacy. “These downright disturbing incidents further highlight the fact that women face harassment and abuse simply for daring to be visibly female, regardless of which sites they frequent and whether they’ve been intended as social platforms.”

While these user-driven marketplaces are also home to some people who are in the business of selling images of themselves or used clothing to cater to fetishes often in contravention of the terms of services of these apps none of the women contacted by Forbes had intended, or were, aware that their images were being shared.  

Vinted says it takes a tough line on inappropriate messaging and bans users it suspects of breaching its policies. “We also recommend our users to refrain from sharing pictures of them wearing the items if this is asked to them in private conversation and to report the user who asked them that,” a spokesperson for Vinted said in a statement to Forbes

The Vilnius, Lithuania-based app says it tries to stop photos from being take off its platform but had limited control over users’ screenshotting images. “In such cases, we strongly advise our members to report this directly to the respective websites to inform them that imagery is being published without any usage rights and ask for these pictures to be taken down by the said website,” says Vinted’s spokesperson.  

Depop has in the past year pushed Reddit to take down content according to messages sent from the London-based app’s support team to affected sellers. “We take a zero tolerance approach towards predatory or abusive behavior of any kind on Depop. The safety of our community is our number one priority, which is why we have robust policies and advanced technology in place to keep everyone protected,” says Fabian Koenig, VP of trust and safety at Depop. 

Thrifting was once consigned to Goodwill, charity shops, and a corner of eBay but a new generation with small budgets and a passion for sustainability have thrust it into the fashion mainstream and turned secondhand clothing apps into a big business. American online craft marketplace Etsy swooped to buy British clothing app Depop, which has a cult teenage following, for $1.6 billion in June while Vinted raised $300 million in a fundraise that valued the app at over $4.2 billion in May.  

Reddit said it had a blanket ban on the sharing of non-consensual intimate or sexually explicit images, or video, and as such had banned the subreddits involved. The site’s policy of largely relying on users to self-police has repeatedly been tested in recent years with staff stepping in to ban controversial subforums like r/donaldtrump, anti-vaccine, and far-right forums only after facing a prolonged public backlash. Reddit has raised close to $950 million from investors since the start of the year largely to build out its team and advertising proposition. Send me a secure tipIain Martin

Send me a secure tip.

Iain Martin

 Iain Martin

I joined Forbes as the Europe News Editor and will be working with the London newsroom to define our coverage of emerging businesses and leaders across the UK and Europe. Prior to joining Forbes, I worked for the news agency Storyful as its Asia Editor working from its Hong Kong bureau, and as a Senior Editor in London, where I reported on breaking news stories from around the world, with a special focus on how misinformation and disinformation spreads on social media platforms. I started my career in London as a financial journalist with Citywire and my work has appeared in the BBC, Sunday Times, and many more UK publications. Email me story ideas, or tips, to iain.martin@forbes.com, or Twitter @_iainmartin.

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“Reddit Redux”. New York Magazine. Retrieved March 28, 2018. Christine Lagorio-Chafkin (2018).

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“The two co-founder quotes that explain Reddit’s struggle to grow up”. The Washington Post. Retrieved May 16, 2018. Lagorio-Chafkin, Christine (June 27, 2011).

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The COVID Vaccine For Kids Is Almost Here. Let’s Not Forget The Children Who Made This Possible

This week Pfizer and BioNTech said that their COVID-19 vaccine was safe for children aged 5 to 11. If approved by the FDA for emergency use, it could be ready for children as early as late October. Since the emergence of the delta variant, children have accounted for more than one in five new cases, and more children are hospitalized now, as a result of the coronavirus, than at any other time in the pandemic.

The concern and frustration surrounding relatively slow approval of treatment for kids under 12 years old is nothing new. For decades, kids with cancer have had to wait for trials to improve drug options and improve patient outcomes.

The call to do more, faster, has gone unanswered by drug companies who don’t invest in trials for a small number of unprofitable kids and by the National Cancer Institute (NCI), which allocates only 4% of its annual $6.56 billion budget to pediatric cancer and other rare diseases.

Less than 6% of our budget comes from government support. WBUR only exists because readers like you fund our quality reporting. Donate Now.

Trials are a key component to curing cancer and achieving vaccine safety, yet come with a caveat that most parents aren’t willing to risk. It feels good to help mankind, but not at the expense of their child’s growing body.

In 2010, my husband and I agreed to send my 4-year-old daughter to trial to treat her stage IV high-risk neuroblastoma. Emily’s oncologist was desperate to enroll kids in the trial and we were desperate to get rid of the cancer. It was the most difficult decision we’ve ever made.

Emily received two back-to-back stem cell transplants. The theory was that two transplants — as opposed to one that was the protocol of care — would be better at killing the tricky neuroblastoma cells that often lurked and caused a relapse.

It would seem a no-brainer to want two opportunities to kill the cancer cells, but it wasn’t. Kids died during the transplants. The amount of chemo they got in one transplant would kill an adult instantly, but kids metabolized it quicker, so they lived, but just barely. Three weeks after being discharged from the first transplant, a kid in the trial would be admitted into the hospital for the second one. If the neuroblastoma didn’t kill them, the trial protocol might.

We wanted to do everything possible to prevent Emily from dying, so we agreed to the trial. We weren’t about to wait around for her cancer.

We watched her claw her way through line infections, thick mucus in her lungs and ICU visits. We doubted whether we made the right decision with every obstacle, especially when she needed surgery to drain seven ounces of liquid from her heart during her second transplant.

We wanted to do everything possible to prevent Emily from dying, so we agreed to the trial. We weren’t about to wait around for her cancer.

Emily almost got kicked out of the trial in the last few months when her damaged kidneys were failing and dipped below the trial parameters. After her tandem stem cell transplants, 21 rounds of radiation, and months of an experimental antibody therapy, she was so close to finishing. Yet somehow, with the help of smart doctors and more medicine, she finished the trial.

After 18 months, the trial was successful in eliminating Emily’s body of neuroblastoma cells, but it stole parts of her she’d never get back.

Emily, who’s now 16, has chronic kidney disease, estrogen levels of a post-menopausal woman, stunted growth, frail hair and a 65% bi-lateral hearing loss from the toxic drugs used during the trial protocol. It’s been the catch-22 of a lifetime: Agreeing to have her participate in a trial that saved her life, but also compromised the quality of it.

About a year after Emily finished treatment, when she was 5, the trial she’d been enrolled in was stopped early. The data showed that the kids who had received two transplants were relapsing less and had a significantly better chance of survival than the kids who had received one transplant. It worked.

As a result, 300 to 400 kids a year who are diagnosed with stage IV neuroblastoma receive the protocol of care that Emily helped pioneer 10 years ago.

Despite the dark days of treatment and unpredictable secondary effects from chemo, I would make the same decision again, and send her into the trial. Emily would agree, though she longs for the hair that didn’t grow back well after treatment. We know how much worse the alternative could have been. She might not be alive, picking out a homecoming dress and watching Tik Tok videos for hours a day. She might be a statistic.

[The COVID vaccine trials] serve as a gatekeeper to kids’ health from a nation that doesn’t like to wait.

And now a nation of parents looks toward science to approve a COVID-19 vaccine to keep their kids from being statistics, too. The American Academy of Pediatrics reported 225,978 child COVID-19 cases last week, nearly 26% of the weekly reported cases. It’s the second-highest total of new diagnoses among children over the course of the pandemic.

As desperate as we are for our children to get their COVID-19 vaccines, the trial pharmaceutical companies are running — and the in-depth data analysis the FDA undertakes — exists to protect millions of kids from adverse effects that can’t be predicted. It serves as a gatekeeper to kids’ health from a nation that doesn’t like to wait.

When the FDA approves a vaccine for kids — and they will — let’s acknowledge the kids who, like Emily, answered the call. They’re the unsung heroes in getting a nation back to health.

Follow Cognoscenti on Facebook and Twitter.

By: Amy McHugh

Cognoscenti contributor
Amy McHugh is a high school teacher on Cape Cod where she lives with her husband, two teenage daughters, and two goldendoodles. She’s helped raise over $750,000 for neuroblastoma research at Dana-Farber’s Jimmy Fund Clinic.

Source: The COVID Vaccine For Kids Is Almost Here. Let’s Not Forget The Children Who Made This Possible | Cognoscenti

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IRAs For All? Mandatory Retirement Accounts Part Of $3.5 Trillion Budget Plan

Do Americans need a nudge from their employers—and a handout from Washington—to get them to save for retirement? That’s the premise behind draft retirement language in the the House Ways and Means Committee mark up of the $3.5 trillion budget reconciliation package.

Under the proposal, starting in 2023, employers with five or more employees would have to offer a retirement plan and automatically enroll employees, diverting 6% of their pay to a retirement account. An automatic escalation clause would increase the automatic contribution to 10% of pay by year five. The default plan would be a Roth IRA invested in a target-date fund, a mix of investments based on your expected retirement year.

For employers, it’s a mandate. They would have to offer the plans. Employees would be able to opt out.

“We’re not trying to put an undue burden on the small employer. We’re trying to help the employee who works for a small employer be a lifetime saver,” Ways and Means chairman Richard Neal (D-Mass.) said at the hearings.

The retirement section of the Build Back Better Act is expected to dramatically expand retirement savings. It would create 62 million new retirement savers and would add an additional $7 trillion in retirement savings over a 10-year period, according to the Employee Benefit Research Institute. Nearly all—98%—of these new savers would be folks who earn less than $100,000 per year.

“We know that people are far more likely to save for retirement if they have access to a retirement plan at work (12 times more likely), but there’s a real access problem – small businesses just never quite seem to get around to setting these up,” says Nevin Adams, chief content officer for the American Retirement Association.

To offset administrative costs for employers, the proposal includes a tax credit to employers for setting up the plans. And a tax penalty of up to $900 per employee per year if they don’t comply.

“Main Street now faces an onerous new mandate from Washington and a tax penalty if you don’t comply. Small business owners know this is yet another, or feels like another, war on work,” Rep. Kevin Brady (R-Texas), the top Republican on the Ways and Means Committee said at the hearings.

The small business lobby is crying foul. The National Federation of Independent Business (NFIB) says the tax credits provided to employers for setting up plans are temporary and limited, and that the cost of compliance amounts to a “hidden tax.”

There is evidence that auto-IRAs work for both employers and employees. Rep. Earl Blumenauer of Oregon noted how a similar state-mandated auto-IRA program mandated for all employers in his state has generated $120 million of savings “in our little state” so far. And a Pew survey found that 73% of employers were either satisfied or neutral about the Oregon program.

Hand-in-hand with the auto-IRA provision is a change to the Saver’s Credit. Lower-income Americans, even those who don’t owe taxes, would get a newfangled Saver’s Credit—a government match on their savings—$100 to $500 per person per year from the U.S. Treasury paid into their individual retirement account. The $47 billion cost of the retirement proposal is evenly split between the Saver’s Credit provision and the auto-IRA provision.

This auto-IRA proposal is different from the one that is in pending bipartisan retirement legislation known as SECURE 2.0, which would not mandate that employers offer these accounts but rather make them voluntary. SECURE 2.0 contains other important provisions, such as allowing employers to provide matching money to retirement accounts when workers pay off student loan debt.

Representative Neal said that SECURE 2.0 is “getting over the goal line this year” too. Some of the revenue raisers for the Build Back Better Act under discussion relate to retirement, and Representative Neal said that they could be released this weekend.

Follow me on Twitter or LinkedIn.

I cover personal finance, with a focus on retirement planning, trusts and estates strategies, and taxwise charitable giving. I’ve written for Forbes since 1997. Follow me on Twitter: @ashleaebeling and contact me by email: ashleaebeling — at — gmail — dot — com

Source: IRAs For All? Mandatory Retirement Accounts Part Of $3.5 Trillion Budget Plan

.

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Financial Statements of the Thrift Savings Fund December 31, 2020 and 2019

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Police and firefighter pension plans

When It Comes to Work, How Old Is Too Old

Planning Your Time in Retirement: How to Cultivate a Leisure Lifestyle to Suit Your Needs and Interests

Planning for Retirement Needs

Healthy ageing from the perspective of older people: A capability approach to resilience

Retire Early’s Safe Withdrawal Rates in Retirement

Determinants of Retirement Status

Local area unemployment, individual health and workforce exit

IRS Retirement Plans Community site

West’s Law Encyclopedia entry on pension at www.enotes.com

Different Types of Retirement Plans Comparison

The Current Controversy Over Cash Balance Plans

The last private industry pension plans: a visual essay

 

The U.S. Debt-Ceiling Farce Is a Headache Investors Could Do Without

The latest twists in the seemingly endless saga of the U.S. debt ceiling underscore once again how strange the whole thing is.

The very existence of the debt ceiling is utterly superfluous. Every couple of years members of Congress have to vote to allow borrowing to fund measures that they’ve already approved through individual spending bills. Its main function is political: Whichever party isn’t in power at the time uses it to try to either extract something from, or embarrass, the other side.

On top of that, the limit isn’t really the limit. By invoking the vague catchall of “extraordinary measures,” Uncle Sam can keep on borrowing even after it’s hit the cap—or when the limit has been reinstated following a suspension, as was the case at the end of last month. Given that the alternative is either what’s known as a technical default or a seizing up of everyday government spending, that’s a good thing, even if you’re a fiscal hawk, which is an endangered species these days.

Just because something is mainly theatrical, though, that doesn’t mean it can’t have an impact. This month marks the 10th anniversary of S&P’s decision to strip America of its AAA credit rating, a move that followed one of many bruising Congressional fights over the debt limit. The move by the ratings agency back then sent a shiver through markets and caused a lot of consternation from Wall Street to Washington. But the U.S. has continued to borrow cheaply—indeed, even more cheaply than before.

Right now, the ceiling is at about $28.4 trillion, and the U.S. Treasury’s fancy footwork on accounting should keep U.S. borrowing authority officially intact for a little while. That should allow lawmakers to stitch together enough votes for either an increase or another suspension in the coming months. But what if they don’t?

One subplot of the drama helps put some perspective on this question. With the overall cap for debt back in force as of the start of August, the Treasury has been forced to slash its cash pile—essentially the balance of the government’s main checking account—to around the same level it occupied before the last ceiling suspension. The legislation that governs the ceiling includes a measure to hold things in check; without it, there’d be little to restrain the government from simply issuing tons of debt, while the now-lapsed suspension was still in place, in order to be able to spend the money later.

For quite a long time, some market observers have acted on the assumption that this time around, the cash pile would end up somewhere in the vicinity of $130 billion. In May, though, the Treasury itself said its borrowing plans were premised on the pile amounting to around $450 billion.

Ultimately, the Treasury got down to within around $10 billion of that, which the market appears to accept as close enough. Would it have made much of a difference if they were off by $50 billion or $100 billion—or $500 billion? Would there be any real penalty beyond a bit of political scoring in the never-ending ceiling tussle?

This isn’t a moot point. In its quest to get the cash balance down, the Treasury has affected markets. It has been dialing back its borrowing in T-bills—its shortest-maturity securities—and that, in turn, has been distorting money markets and complicating the Federal Reserve’s management of interest rates.

The issue is that when there’s a shortage of T-bills, they become more expensive, and the yield they offer falls. And because the kinds of people who buy T-bills also invest in a range of other money market instruments, the rates on those come under pressure, too.

That’s not necessarily a concern until it starts pushing the rates on which the Federal Reserve focuses out of its target band. At that point, the Fed needs to pull some other levers. Such a response carries costs while continuing the cycle of distortion.

A further example: On occasion, the imminent approach of a so-called technical default by the world’s largest debtor nation has prompted odd moves in various T-bills as those securities that are most at risk of non-payment become market pariahs. While this is most acutely a problem for investors in those individual issues, it throws out of kilter a market that helps benchmark a huge swath of the world’s borrowing—both government and private.

Nobody can honestly pretend that the ceiling is a mechanism to rein in debt. It causes distortions, and it wastes a lot of time and energy that the denizens of Washington could devote to ensuring the money being borrowed is spent effectively and productively. That’s not to say that debt and deficits don’t matter. But the way the U.S. thinks and legislates on the topic needs to change. —With Alex Harris

By: Benjamin Purvis

Source: The U.S. Debt-Ceiling Farce Is a Headache Investors Could Do Without – Bloomberg

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7 Reasons You Need To Try Green Chef If You’re Keto

I’ve always hated grocery shopping, but with me on the keto diet now, it’s even worse.

All I see are aisles packed floor to ceiling with the foods I can’t eat. (Or can I? I don’t know anymore.) The grocery store is a struggle on a good day for me, but when trying to stick to a Keto diet, it’s a complete nightmare!

Reading the nutritional value on the back of everything I pick up is driving me bananas. Even the store assistant asked if I needed help because I looked so confused. Once again I left with eggs, avocado, and double-stuf Oreos for dinner.

Keto looks so good on paper and the results from it are amazing, but why is it such a challenge for me? Am I forever doomed to fail at it? Part of me thought yes, but deep down I knew that if I had the right tools and training wheels, I could make it happen. As I chomped my fourth Oreo I Googled *how to be successful at Keto*.

After some very boring reads, I hit upon Green Chef, a USDA-certified organic meal kit delivery service. They have different plans with specifically designed recipes to help you stick to a specialty diet, like gluten-free, Paleo, Plant-powered, Balanced Living and of course, Keto.

I highly doubted it would work, but it was the best option I could find, so I gave Keto one last go. Here’s how Green Chef helped me stay Keto Strong:

1. Why Keto’s So Good For You

The focus of Keto is lots of healthy fats with low carbs. So much of the Western diet is centered around carbs, switching your focus to fats as a fuel source instead can have so many benefits on your health. Once I got used to fewer carbs, (which wasn’t too bad with all of Green Chef’s delicious recipes), I noticed I was sleeping soundly, waking up revitalized, and my cookie cravings have vanished (almost).

2. Why Green Chef’s Keto Plan’s Better For You

Keto has never been so simple, every week I have a new menu to choose all my Keto dinners from. All of Green Chef’s recipes are crafted by chefs, well-balanced, and beyond delicious recipes. These meal kits contain a variety of fresh, organic ingredients that are all GMO-free, and all produce is sourced from local farms. I can really taste the difference, and it’s amazing knowing the food I’m eating is sustainably sourced.

3. My Time Is Of The Essence

It’s not just my time wasted in the grocery store, it’s researching recipes, planning the dinners and then all the prepping of ingredients too! Green Chef delivers premium, perfectly portioned ingredients ready to cook straight to your door. Quick-n-easy recipe cards have chef’s tips and mouth-watering pictures that give you a step-by-step cooking guide. Create and plate in around 30 minutes.

4. Savor The Flavors

Green Chef’s amazing team of expert chefs craft vibrant Keto recipes you’ll rarely find in restaurants. My absolute favorite is Provolone-Stuffed Beef Patties with Tangy slaw, sautéed bell pepper & mushrooms. The portion size–especially the protein–is perfect, and you feel perfectly full after every meal. I even usually have leftovers for lunch the next day.

5. Ding-Dong – Dinner At Your Door

Green Chef’s got your back with weekly, bi-weekly, or monthly subscriptions. Plus, you can skip a week whenever you want. I personally don’t, since Keto with Green Chef is going amazing for me so far, and I don’t want to lost momentum while I have it! But if you’re more experienced cooking keto meals, just needing a little help here and there, you can customize your subscription so it better fits your budget and lifestyle.

6. No Crave – No Cave

I use to think going Keto was a form of torture due to the monotony of the meals I used to cook, but not anymore. With 8 delicious new meals to choose from weekly, maintaining Keto is no longer a challenge. Variety is key!

7. Stay Keto Strong With Green Chef

As I continue on my Keto journey, I’m confident I won’t fizzle out this time. Green Chef plays a huge part in delivering everything I need to be successful to my door. Their globally-inspired, flavor-rich recipes mean I never get bored while still reaching my target weight. To me, Keto’s not a diet – it’s how I feed my body to be at its best.

Keto can be simple and delicious with Green Chef!

By:

Source: Keto? Try Green Chef. – The Journiest

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Easy keto recipes to see you through summer:

It’s the low-carb, high-fat diet that’s taken the world (and the internet) by storm. Here we chart our top 40 keto-friendly recipes that’ll have you in ketosis before you know it. See here for more on the keto diet, including its benefits and risks, and always speak to your general practitioner before making any changes in your diet.

The low-carb cauliflower pizza you need tonight

We went and created the ultimate keto cheeseburger (thank us later)

The healthy, low-carb butter chicken salad

The low carb spaghetti you need to try this spring

Ras el hanout, yoghurt and lime grilled chicken

Japanese kingfish lettuce cups

Colin Fassnidge’s prawn and herb omelette is the weeknight saviour we’ve been looking for

This goats cheese and vegetable frittata is the answer to your dinner dilemmas

T-bone steaks with asian-style mushrooms

Steak with porcini butter and charred onion

Colin Fassnidge’s skirt steak with salsa verde

Related References:

Keto Recipes

Healthy Recipes

Meals & Cooking

The Most Delish Gluten-Free Dinners

The Most Delish Paleo Recipes

The Most Delish Low-Carb Recipes

Totally Delish Keto Snacks

Keto Desserts You Need to Try

Easy Keto Breakfast Recipes

3 Initial Steps To Doing Your Own Public Relations and Getting Excellent Results

3 Initial Steps to Doing Your Own PR and Getting Excellent Results

It’s a classic symbiotic relationship. Entrepreneurs need exposure in the press and the media need information from brands to fill their pages. It should be a balanced partnership then yes? Well… not always. The problem comes when you’re simply not giving the media what they can use, i.e. what’s of interest to their particular readers.

Often this is down to not understanding how journalists work and what they want, but also it can be down to laziness on the part of inhouse or agency PRs who persist in sending mass mailouts to already overserved press.

You may not believe it, but It’s actually surprisingly easy to be featured in the press. And you don’t have to have budgets large enough to employ the services of a PR agency which can easily cost £5 to £10K plus a month plus disbursements (expenses) just for the most basic of services.

You just need to follow the following steps.

1. Select the media titles your potential and existing audience actually reads.

How?  Well, try taking a sample of your social media followers and have a look at what media they are following. That’s an easy start. And don’t be afraid to pop a post up asking them to name or even vote for their favourite titles too.

Also conduct a simple Google search for media titles that reach your existing and potential customers and industry sector.

There are professional media databases which you can use to compile media lists but these can be expensive. If your budget is tight you could consider buddying up with another entrepreneur and splitting the cost.

Be reassured though, it’s really not about the AMOUNT of titles you target, but targeting the RIGHT ONES – i.e. the media that’s actually consumed by your target audience (you of course need to have defined this first).

Think beyond just national newspapers and magazines too. Consider TV and radio programmes, podcasts, social media influencers, smaller local/regional titles. And also titles that might not at first seem an obvious choice. For example, if you have a food or drinks brand, depending on its type and price points, you could consider wellness titles, health & fitness titles, luxury lifestyle blogs, TV programmes with a focus on nutrition or weight loss, parenting titles, supermarket magazines.

Don’t stick your nose up at these – most, including Waitrose’s monthly magazine actually have amazing reach, a fantastic reputation, wonderful production values and loyal readers.  And in the UK, Asda’s magazine has one of the highest circulations and readerships of all print titles.

2. Find the contact details of the best person to approach.

What you also need to do, is find the names and email addresses of the best editors and journalists to actually contact.

This again isn’t as hard as you may think. Most publications have what we call in the trade, a “flannel panel,” AKA a section in the magazine, often near the front, which details all the staff and their roles. On websites it’s usually under About Us or Contact Us.

Look through these and find the journalist or editor responsible for the content that’s the best fit for your product or service. You can also go on to the media title’s publisher’s website and often find contacts there.

And LinkedIn can be another great source – here you can often find email addresses too and if you are a Premium member, reach out direct too. Failing this, a quick phone call to reception will usually reap rewards.

Bear in mind, Editors and Editor’s in Chief aren’t always the best initial contacts to approach because they typically get inundated with emails and requests. It’s often better to find the details of the staff journalists covering the content most relevant to you and approaching them. Larger publications have what’s called “Commissioning Editors” and these are the people to pitch in to. Usually they deal with journalists pitching in, but there’s no harm in you doing this do. I’ll be covering how to pitch well in another article so look out for this.

It’s worth considering targeting the title’s website editorial staff as well as those in the magazine or newspaper as it’s often much easier to get content picked up for online use as there’s unlimited space, whereas a magazine only has a finite number of pages available per issue.

Don’t forget about freelance journalists too – these can be a fantastic way in. Twitter, LinkedIn – both can be very useful sources here. Start to follow #journorequest on Twitter and you’ll see what journalists are seeking, and responding to this can be an excellent, not to mention free, way of connecting to and building relationships with journalists.

3. Provide content they will want to use.

How do you know what information to give your chosen media? The first step is to be really clear on exactly what topics they cover.  It’s pretty straightforward to discover this – look at the content they already use, across as many of their media platforms as you can. Observing the regular content categories they have is quick way to gauge what’s called their “editorial pillars,” the key content their publication carries. By this I mean look at the primary content headings on a website, or contents’ page in a magazine. Hashtags they use on their socials can be a handy clue, too.

The second step is to look at the format of this content – length, tone – is it informal and friendly or more authoritative and serious, and if it tends to be more text led or image heavy. Also note if the content is typically presented as an interview, or a first person column, “Editor’s Pick,” a listicle (i.e. a Top 10 kind of piece) – this kind of thing.

By now you will know what topics they cover and in what style. Step three is to decide what information you want to communicate to these readers, that matches this, and pitch this in to the journalist or editor – or package into a press release. Do consider media titles always prefer to carry unique content – not information that’s been offered and taken up by their rivals, so you will need to create pitches and press releases that are tailored.

Pitches and press releases are usually sent as a simple, short email. I will cover creating these in detail in articles to follow, but essentially you need to communicate what your story is (the topic and specific angle), why it’s right for that title and is newsworthy for publication now – all in the most interesting way as possible.

It’s an art to make your pitches or press releases stand out for the right reasons when a journalist could receive hundreds of these a week, but, with some guidance and practice there’s no reason why you won’t be able to craft these as well as a PR agency and reap the considerable rewards press exposure can bring.

By: Lisa Curtiss / Entrepreneur Leadership Network VIP

Source: 3 Initial Steps to Doing Your Own PR and Getting Excellent Results

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Critics:

Public relations (PR) is the practice of deliberately managing the release and spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public in order to affect the public perception. Public relations (PR) and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties.

Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising. But in the early 21st century, advertising is also a part of broader PR activities.

An example of good public relations would be generating an article featuring a PR firm’s client, rather than paying for the client to be advertised next to the article. The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders, and ultimately persuade them to maintain a positive or favorable view about the organization, its leadership, products, or political decisions.

Public relations professionals typically work for PR and marketing firms, businesses and companies, government, and public officials as public information officers and nongovernmental organizations, and nonprofit organizations. Jobs central to public relations include account coordinator, account executive, account supervisor, and media relations manager.

Public relations specialists establish and maintain relationships with an organization’s target audience, the media, relevant trade media, and other opinion leaders. Common responsibilities include designing communications campaigns, writing press releases and other content for news, working with the press, arranging interviews for company spokespeople, writing speeches for company leaders, acting as an organization’s spokesperson, preparing clients for press conferences, media interviews and speeches, writing website and social media content, managing company reputation (crisis management), managing internal communications, and marketing activities like brand awareness and event management.

Success in the field of public relations requires a deep understanding of the interests and concerns of each of the company’s many stakeholders. The public relations professional must know how to effectively address those concerns using the most powerful tool of the public relations trade, which is publicity.

Specific public relations disciplines include:

  • Financial public relations – communicating financial results and business strategy
  • Consumer/lifestyle public relations – gaining publicity for a particular product or service
  • Crisis communication – responding in a crisis
  • Internal communications – communicating within the company itself
  • Government relations – engaging government departments to influence public policy
  • Media relations – a public relations function that involves building and maintaining close relationships with the news media so that they can sell and promote a business.
  • Social Media/Community Marketing – in today’s climate, public relations professionals leverage social media marketing to distribute messages about their clients to desired target markets
  • In-house public relations – a public relations professional hired to manage press and publicity campaigns for the company that hired them.
  • ‘Black Hat PR’ – manipulating public profiles under the guise of neutral commentators or voices, or engaging to actively damage or undermine the reputations of the rival or targeted individuals or organizations.

See also

 

Is Patient Financing Right for Your Health Practice?

In these times of post-pandemic financial uncertainty, additional return on investment for medical providers is more welcome than ever. Patient financing — which for the purposes of this article means partnering with an external lender to provide service and procedure payments — can produce not just steady income for a practice, but help ensure that patients won’t have to put off procedures or, worse yet, abandon them altogether.

For example, Toronto Plastic Surgeons provides this facility to its patients through Medicard Patient Financing. There are also veterinary financing services for pets available through Medicard Patient Financing. What are some reasons practitioners might have employed in deciding upon this option?

No More Delays

There are, unfortunately, economic disparities when it comes to accessing healthcare services. Too often, the high-income and privileged have more access to healthcare resources than the medium- and low-income populations. Patient financing can help in reducing this imbalance, because the simple and daunting truth is that many medical problems don’t come announced, and it’s often impossible to plan for their associated expenses. With financing, patients don’t need to wait to get their accounts in order before opting for procedures — the result is, ideally, prompt and less stressful treatment.

Related: Fintech fuelling growth in Healthcare Financial Industry

Increased Patient Satisfaction

Since clients can often better manage their expenses via patient financing, they tend to be more satisfied on the whole. In part this is because they are not stressed and burdened with sudden financial decisions associated with urgent medical procedures. Better yet, they are more likely to stay loyal to a practice if they don’t have to worry as much. Compared to other practices that don’t offer this option, they are more likely to choose the former, which can mean increased business through word of mouth.

Reduced Collection Costs

When you partner with a patient financer, you receive payments on time. It also means that your team won’t spend needless hours and energy trying to collect payments.

Steady Cash Flow and Less Bad Debt

In setting up a conventional payment plan for a patient, your team is taking the responsibility of keeping tabs on payments and collecting them on time. It’s essentially extending a loan to a patient, typically without any interest. However, expenses like bills, payroll and lease/rent go on as usual. This can lead to tied up in , which will easily and quickly impact a budget. But when you opt for association with a patient financing company, the latter bears the cost of collections, including giving you the option of getting payment upfront.

Related: Healthcare is in Turmoil, But Technology Can Save Businesses Billions

Better Marketing

Association with a financing company with its own marketing arm can help promote a business — making your clinic stand out in comparison to competitors.

Which to Choose?

When it comes to financing models, three predominate. In the first, Self-Funding, you as the healthcare provider are responsible for receivables. From creating a payment schedule to collecting funds to following up with the patient, your team carries out all the tasks. In the Recourse Lending model, you work with a patient financier/lender, which will approve a patient’s loan after the business/practice passes qualifying criteria.

If the patient doesn’t pay, the lending/financing company will recover the losses from you. Among the drawbacks here is that the practice will have to bear the losses and lender’s fees. Lastly, there is the Non-Recourse Lending model. Similar to the second, you work with a lending company. Key differences are that it is the patient who has to pass the underwriting criteria (if the lender doesn’t approve the patient, no funding is provided by them), and that losses are borne by the lender. One disadvantage of this method is that the lenders charge interest from patients; when rates are high, patients might not be interested. Also, patients with a weak credit history might be rejected during the underwriting evaluation.

By : Chris Porteous / Entrepreneur Leadership Network Contributor – High Performance Growth Marketer

Source: Is Patient Financing Right for Your Health Practice?

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Critics:

Publicly funded healthcare is a form of health care financing designed to meet the cost of all or most healthcare needs from a publicly managed fund. Usually this is under some form of democratic accountability, the right of access to which are set down in rules applying to the whole population contributing to the fund or receiving benefits from it.

The fund may be a not-for-profit trust that pays out for healthcare according to common rules established by the members or by some other democratic form. In some countries, the fund is controlled directly by the government or by an agency of the government for the benefit of the entire population. That distinguishes it from other forms of private medical insurance, the rights of access to which are subject to contractual obligations between an insured person (or their sponsor) and an insurance company, which seeks to make a profit by managing the flow of funds between funders and providers of health care services.

When taxation is the primary means of financing health care and sometimes with compulsory insurance, all eligible people receive the same level of cover regardless of their financial circumstances or risk factors.

Most developed countries have partially or fully publicly funded health systems. Most western industrial countries have a system of social insurance based on the principle of social solidarity that covers eligible people from bearing the direct burden of most health care expenditure, funded by taxation during their working life.

Among countries with significant public funding of healthcare there are many different approaches to the funding and provision of medical services. Systems may be funded from general government revenues (as in Canada, United Kingdom, Brazil and India) or through a government social security system (as in Australia, France, Belgium, Japan and Germany) with a separate budget and hypothecated taxes or contributions.

The proportion of the cost of care covered also differs: in Canada, all hospital care is paid for by the government, while in Japan, patients must pay 10 to 30% of the cost of a hospital stay. Services provided by public systems vary. For example, the Belgian government pays the bulk of the fees for dental and eye care, while the Australian government covers eye care but not dental care.

Publicly funded medicine may be administered and provided by the government, as in the Nordic countries, Portugal, Spain, and Italy; in some systems, though, medicine is publicly funded but most hospital providers are private entities, as in Canada. The organization providing public health insurance is not necessarily a public administration, and its budget may be isolated from the main state budget. Some systems do not provide universal healthcare or restrict coverage to public health facilities. Some countries, such as Germany, have multiple public insurance organizations linked by a common legal framework. Some, such as the Netherlands and Switzerland, allow private for-profit insurers to participate.

See also

How Much Money Is ‘Enough’? Try This Experiment to Get an Exact Number to Aim For

a wad of money secured with a blue paper clip on a pink background

Have you ever read those articles where some extremely well-off family details their budget and then bemoans that they’re barely getting by?

It’s ridiculous that anyone could complain about raking in $350,000 a year, and it’s clear many of these folks are wildly out of touch with how privileged they are. But while these families may be extreme (and annoying), they aren’t alone. It’s not just the wealthy who fall into the trap of earning more only to spend more and feel just as dissatisfied.

How do you get off this treadmill?

The answer is not to compare yourself with others (Jeff Bezos will always be there to make you feel bad), or to blindly try to keep making more (there will always be some shiny, new thing to covet). The answer is to take a hard look at your own financial realities and aspirations and come up with a goal number. How much money is enough for you?


The Science of Money and Happiness

That number will be different for everyone, depending on your circumstances and values, but science can give us some sense of how much money might be “enough.” Research shows that up to a certain threshold (studies consistently put it at about $75,000 dollars a year, give or take a bit depending on cost of living) money has a big impact on both day-to-day happiness and life satisfaction.

If you’re below this level, making more will likely make you significantly happier. But beyond that point, each additional dollar adds a little less to your life. There is a level of wealth way before Bill Gates status that trading more effort and time for more money ceases to make sense (even Bill Gates says so).


Name Your Number

One way to calculate that point is to figure out how much money you’d need to make decisions based entirely on enjoyment and impact, without pressure to earn. This is the goal of the catchily named FIRE movement (for financial independence, retire early). Its boosters generally say that 25X your expected annual expenses is enough. So if $50,000 a year is enough for you to live comfortably, you need to save $1.25 million.

There are other more elaborate calculators that can give you a sense of what financial independence means for you. But perhaps the best way to get a feeling for your goal number isn’t math but a simple thought experiment from writer Brad Stollery:

Suppose you’re one of five people who have been selected by a mysterious philanthropist to participate in a contest. The five of you all have comparable debt-levels and costs-of-living, as well as similar, middle-class financial situations. You’re all roughly the same age, equally healthy, have the same number of children, and you all live moderately low-risk lifestyles. Privately, and one by one, a representative of the donor approaches each of you with a blank check and a pen, and poses the following question:

How much money would you have to be paid, right here and now, to retire today and never receive another dollar of income (from any source) for the rest of your life?

The catch this time is that whoever among the five players writes the lowest amount on the check will be paid that sum. The other four players will get nothing.

This thought experiment forces you to cut away the natural impulse to aim ever upward (if you do that you’ll bid too high and get nothing). That result is however much you ask for is your number, the amount you’d need to live comfortably and pursue your goals if status and lifestyle inflation weren’t a factor.

Your answer might be a little bit higher or lower than mine or your neighbor’s. That’s fine. It’s not important everyone agree on a number. The important thing is that we each reflect enough to have one.

Because the alternative is being one of those people confessing online how you burn through a healthy six-figure salary and still feel stressed and dissatisfied. Your expenses and desires can be infinite. If you don’t want to chase them miserably forever, you need to put a cap on your financial ambitions yourself.

By: Jessica Stillman

This post originally appeared on Inc. and was published February 5, 2020. This article is republished here with permission.

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Source: Pocket

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References

Creating Content for a Specific Audience is Important In Music Marketing

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With other 60,000 tracks being uploaded to Spotify daily, it can be easy for an upcoming musician to get lost in all the noise. Despite the oversaturation in the music industry, record labels are still shoveling out multibillion dollar marketing budgets for their artists.

In some ways it pays off, especially when a smaller investment breaks an upcoming artist. However, some artists never truly get to live up to their full potential if their music doesn’t pop out early. This can create a frenzy of confusion within the industry, as dollars are almost flushed down a drain without any real plan of action. This is where some of the most vital marketing decisions are made incorrectly, wasting away marketing budget dollars because of a poor plan.

The rise of social media has brought with it new marketing opportunities for rising artists. These social platforms, like Instagram, Twitter, and Facebook, allow for the grouping of fans and target audiences. Never before have people been able to be reached so easily and efficiently. Compact groups of fans tend to stick together in small pockets on these platforms, usually appearing in the form of fan pages.

Most upcoming musicians believe that they will be able to find a specific audience for their sound. The interesting part of this is the opposite of the type of mentality an artist should have when trying to figure out what to release.

There is no use in wasting marketing dollars in hopes a specific audience will like you. It goes much deeper than this. Luckily, I was able to connect with a well-known figure in the music marketing space and get some amazing advice on marketing to a specific audience.

Entrepreneur, film director, and founder of Oeuvre Media, Brad Dervishaj, better known under his online alias Nilladriz, knows all about the in’s and out’s of marketing to these compact audiences on social media. His work with artists like Fetty Wap, Reggie Mills and Hefna380, among others, has helped these talents reach their specific target audience.

I decided to chat with Nilladriz and get some good insight on how he goes about curating a successful marketing campaign for an individual artist. Nilladriz’s most important experiences have come while creating visual content for the artists he’s worked with.

Know your audience

With an oversaturated market, it is important to stand out as an artist. This is why rather than trying to force a style of music upon an audience that might not like it, Nilladriz crafts his music videos to appeal to the specific audience.

He reverse-engineers his videos to make the whole video production based off the target audience’s interests. In order to sell music and gain a real fanbase, it’s necessary to know who you are trying to win over as a supporter.

Reverse-engineer content based on the target audience

This means Nilladriz puts in the time to figure out exactly who his client’s supporters are and tailors his videos to appeal to a chosen demographic. He knows that a video will be successful before it even releases if it includes elements that the target audience will respond to in a positive manner.

An amazing recent example of this is Nilladriz’s efforts while shooting a music video for one of New Jersey’s biggest rising stars, Hefna380. Their most recent video together for Hefna380’s track “1am Freestyle” included elements that were tailored specifically to his audience.

The two individuals knew that a majority of Hefna380’s fans were interested in anime and content related to that type of audience. They decided to craft the video accordingly by implementing specific special effects that the anime/meme audience would enjoy seeing, i.e., when Hefna380 breathes fire out of his mouth. This method allowed for a successful release of the music video that has now amassed almost 200,000 views to date.

Image is everything

Rather than listening to artists based on sound only, Nilladriz pointed out that consumers are buying deeper into an artist’s personal brand and the way they look. This is why Nilladriz’s role in creating music videos is so important.

If fans are consuming music (the product) based off an artist’s aesthetic, then what better way is there to portray them in a certain light than in a music video? This is why it is common for artists to drop a visual that couples with their new audio release, which allows them to control the image in which they are portrayed and marketed.

Work with what you have

Nilladriz has spent most of his career working with upcoming artists that don’t always have a label budget, making his role in the overall creation of the video vital. Despite sometimes having to work with low budgets, Nilladriz relies on his editing skills and overall ability to carry out a certain vision.

Nilladriz’s “1am Freestyle” video with Hefna380 was shot inside an air bnb in New Jersey. Despite having little to work with, the end result came out exactly as planned. You don’t always need to have a huge, movie-sized budget if you can make the most of what you have.

Final thoughts

Nilladriz has played an important role in the careers of many artists he’s worked with by helping them meet their fans in the middle. His visual content brings artists closer to the audiences they are trying to reach, and sometimes it is the most important medium by which potential supporters will interact with artists.

Our society’s shift to a new, more digital age requires marketers to get clever with their strategies. The rise in usage of social media platforms across the board have opened up new opportunities for creators to reach their audience. With careful planning and correctly-curated content, artists now have the opportunity to reach new supporters and create content that appeals to a specific fan base.

By: Christian Anderson (Trust’N) / Entrepreneur Leadership Network Contributor

Source: Creating Content for a Specific Audience is Important In Music Marketing

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Citations

“Taylor Swift Shuns ‘Grand Experiment’ of Streaming Music”. Rolling Stone.

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