Why You Should Always Be Thanking Customers

As an ecommerce merchant, you’re probably wondering what you can do to show your customers some gratitude for their continued loyalty. After all, without your customers your store is just another website!

Before we begin looking at the reasons you should be thanking your customers, I would like to start with a quote about customer experiences that came from a rather unlikely source:

“Kind words can be short and easy to speak, but their echoes are truly endless.”…Mother Teresa

While there are many ways this quote can be interpreted, here is my take on it: sometimes, we can forget how easy it is to make someone’s day. A simple thank you or personal note can have a lasting and meaningful impact on a customer, and help create an emotional connection they won’t soon forget.

So what’s the impact of thanking customers in the world of ecommerce? I’m sure you already know that you should be thanking customers all year round and not just around the holidays, but you may not know the reasons behind supporting this line of thinking.

Reasons to be thanking customers

Your customers want to feel valued

No one likes being in a one-way relationship – the kind where you’re the only one committing any time or attention to keeping it going.   When you’re always giving and never receiving, it’s easy to feel unappreciated and undervalued.

60% of businesses have lost a customer because they feel the business is indifferent to them…Customer Experience Insight

The same is true in ecommerce. When customers are committed to your brand community, they want to feel like you care about them as individuals.  Otherwise, you run the risk of them taking their business elsewhere. This is one of the biggest contributing factors to a customer choosing to shop with another brand.

While you might assume that most customers choose competitors based on prices and products, 9% of customers leave because of what a competitor is offering while 60% of businesses have lost a customer because they feel a company is indifferent to them. Clearly customers expect a little gratitude in return for their business.

In order to avoid losing them, the simplest thing you can do to make a customer feel valued is to continually thank them for being part of your community.  Through email communications, social messages, and handwritten notes, you can remind customers that you are aware of their business and appreciate it. Trust me – you’ll be glad you did, and you may even create a couple of brand advocates in the process!

Thanking customers has financial benefits

If making your customers feel valued isn’t enough motivation to thank them, maybe the fact that gratitude has financial benefits will be!

Studies have shown that 38% of customers attribute a good customer experience to personalization, and a good customer experience is what will keep delighting your customers.  When your customers are happy, they’re bound to come back to your brand, join your community, and make more purchases as a result!  In fact, shoppers are willing to pay more in order to get a better customer experience, meaning your gratitude has the potential to skyrocket your profitability.

86% of shoppers are willing to pay more for a better customer experience.
Oracle

If we put those two points together, we can see that customers want a personal, emotionally driven customer experience. As a result, building a personalized experience leads to a better customer experience which customers are willing to pay more for.

If you want to increase profitability, start getting personal!

When you acknowledge each of your customers individually for being engaged members of your brand community, you demonstrate a desire to get to know them and continue building that relationship. This personal attention goes a long way towards endearing customers to your brand, so making sincere “thank yous” should be a key component of your ongoing business model.

How to start thanking customers

Now that you know why thanking customers is important, it’s time to start doing it! Since there are an infinite amount of ways to thank your customers, it’s important to find a way that makes sense for your business, your brand, and above all your customers.

Here are 5 simple ways that you and your business can start thanking your customers.

1. Include a thank you note with every order

This is by far one of the easiest and most effective strategies to start implementing, and can take any number of forms. Whether you thank your customers on social media or with a handwritten note inside the packaging, you can brighten their day by acknowledging their business every time they place a new order.

Besides making your customers smile, this will also help set your business apart. Most ecommerce packages are only shipped with the product, some packing peanuts, and an invoice – an experience that feels completely impersonal. When you include a personal message, you turn the entire experience (even after the sale!) into an opportunity to strengthen your relationship with the customer. This turns a simple order into an exchange among friends.

2. Provide customers with value-add content

Value-add marketing is an extremely powerful tool to help improve your customer experience. Not only does it provide extra value for your customers, but it also becomes a valuable resource for your not-yet-customers! So what does value-add content look like?  For starters, you can provide customers with a learning centre or knowledge base where they can increase their knowledge about your product or industry.

A fantastic example of this is Bare Biology, who offers customers access to an online magazine that discusses everything from fitness to beauty. This lets Bare Biology highlight their industry expertise while also helping customers find articles related to a brand they love.

This type of content will look different depending on what your business does.  For example, if you’re a fashion retailer, you could offer customers a style guide on your site that inspires their next outfit.

Whatever you choose to do, this additional content acts as value propositions that improve your customer experience and position your brand as the industry expert. These considerations demonstrate your commitment to helping customers get the most out of your brand at no additional cost.

3. Think of the individual as well as the group

As I’ve already mentioned several times, customers love personalization! This means that you need to start thinking about your customers as individuals who belong to your larger brand community.

This individual personalization can take a number of different forms.  For starters, you can address customers by name in your marketing and post-purchase emails, or even thank them for another year of business every year on their birthday.

No matter how you choose to do it, approaching each customer as an individual is the perfect place to begin to say thank you on a deeper and more meaningful level.

How to Build Emotional Connections When You’re Separated by a Screen
Emotional relationships don’t have to be hard to build from behind a screen. Learn how value-add marketing and brand communities have the power to connect you to your customers in ways that have an incredible impact on your business.

4. Send a handwritten letter

In a world driven by beeps, clicks, and keystrokes, there are few things as exciting as receiving a handwritten letter. There’s something special about knowing that someone took the time to sit down and address them personally that makes it immediately more valuable. This goes a long way in a world that has become obsessed with automation, and will help you further distinguish yourself from your competition.

Take a look at this example from Jimyz Automotive. This customer experience went viral on Reddit immediately after it was posted, with many Reddit users commenting that they actually knew the business and loved Jim, too.

The customer that received this letter is sure to remember it for a long time, and you can bet that the next time they need car service Jimyz Automotive will immediately come to mind!

5. Throw a thank you event

Nothing is as impactful as a thank you given face-to-face. Even though it can be difficult with customers all over the world, there are ways to do it! You can thank your customers on a much smaller scale without diminishing your gratitude’s impact.

Two great ways to do this is by inviting customers to attend a webinar or a podcast. You can sweeten the pot by inviting a celebrity or micro-influencer to address your customers all at once.  This is a great way to minimize expenses while still delivering an above-and-beyond experience.

Don’t feel limited to only using these ideas, though.  If you have the resources to run an in-person customer appreciation event, do it!  Inviting your customers to spend time with other valued members of your brand community is a great way to make them feel special and appreciated – especially if they’re given a little something extra.

A free gift, special meet and greet, or bonus discount are only three of the ways that you can turn a regular Friday night at your store into a wonderful evening of value for your loyal customers.

A personal thank you story

Now that you have seen some of the many ways you can start thanking your customers, I want to share an example of a business showing me thanks! My example comes from a bank, of all places. I had gone into the bank to convert some money for my upcoming trip to the Dominican Republic, and mentioned to the teller that my girlfriend and I had been dating for 5 years and the trip was our way of celebrating.

When I returned from my trip, I had a hand-written postcard from my bank in my mailbox saying that they hoped my girlfriend and I had a wonderful time on our vacation and thanking me for my business.

This personalized thank you blew me away! It left me feeling valued and important, and guaranteed that I will continue to do my banking with ScotiaBank.

If this small gesture can guarantee my customer loyalty, imagine what a combination of thank you gestures can do for your customer base!  At the end of the day, thanking customers is a huge step towards a thriving brand community that will keep your customers happy and coming back time after time.

By:  Alex McEachern

Source: Why You Should Always Be Thanking Customers

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Related contents:

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The Future Of Metaverse In Business With VirtualReel

Need we say more? Video is by far the #1 consumed content online (as you already know). By having a ton of Virtual Reality videos all working for you around the clock, you’ll be tapping into this secret source of video traffic, creating a presence online that makes it easier to achieve success no matter what you do.

VirtualReel helps you create those VR videos in a fraction of the time it’d normally take…and with great professional quality as well. Use VirtualReel to create VR videos from snippets of your products, reach a whole new audience, future proof your marketing and entice your audience to buy from you as the VR videos you create will share more content about your product and leave them wanting more!

Easily take text from the product you’re an affiliate of, create a VR video using VirtualReel and drive traffic from the VR video to that affiliate offer and get paid! VR Videos have millions of viewers, ready to watch your videos. Untapped secret traffic source!

Whether you use Etsy, Shopify, or have your own store, you can quickly and easily create stunning virtual reality videos from your product’s descriptions using VirtualReel and watch your conversion rates soar!

Nothing helps close high-ticket sales like VR video does. By using VirtualReel, you can turn existing content and regular videos into engaging VR Video that creates connection and engagement while funneling your prospects to the finish line with a credit card in hand.

Spruce up dead or boring blogs with VR videos that your visitors will love. You can then use that existing traffic to sell your own products, affiliate products, or even make money from display ads! (i.e. Adsense)

Local Businesses are desperately looking for someone to help convert their exisiting videos into VR videos and create new VR videos of your shops, stores, products, menus and more. Use VirtualReel to create VR videos for local business and sell them as a service no one else is offering.

How To Use VitualReel?

  • Login to cloud-dashboard from any device and pick from 6 different ways to create a virtual reality video for your marketing.
  • Customize your virtual reality video by adding music, voiceovers, captions, logos, watermark, text, images, video clips, 3D animated characters and more using our easy to use VR video editor…
  • Render the video on cloud, download it to your computer or publish it on Facebook or YouTube right from inside the dashboard in just a click for massive traffic and profits!

Get higher conversions than ever before by letting VirtualReel create amazing VR videos that move your leads to action and also helps you tap into this untapped traffic source. Great for getting cheaper clicks from paid ads too!

With almost half the world on YouTube and other social media, that means all your potential customers are there as well. Use VirtualReel to create magnetic virtual reality content and start a VR YouTube channel that creates a following that wants to do business with you above the competition!

One of the great things about VirtualReel is that you can use it anywhere and at any time. Just connect to the internet, open your browser on your device, and start creating awesome VR videos quickly.

Source: http://virtualreel.com

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How To Turn Any Profitable Traffic-Getting Pages Into Videos By ClipsReel

KFC, Coke, Facebook, and others are all playing the video marketing game and building huge audiences with millions of views in exposure. And that’s just a few examples out of thousands!

It’s crazy how many people are powering their affiliate sales, digital sales, ecom, Shopify, Amazon, YouTube channels (and more) and making full-time incomes, six-figure incomes, and even seven-figure incomes!

And when you dig a little deeper, you’ll find these people possess no special skills. They just use “video” to capitalize on opportunities in their niches. And you can do the same too!

Video is poised to be the #1 form of traffic by 2022. (according to Cisco) And honestly, with the pandemic and lockdowns still looming…we’re actually ahead of schedule.

With people watching tons of videos more than ever, you simply can’t afford to ignore this trend and expect to succeed in the near or long-term future. So now is the time to start focusing on video in your marketing above everything else. Because your competition already is…

Specifically, the solution had to be able to:

  • Work fast and be able to create videos in minutes instead of hours.
  • Have a seamless workflow and give total control over the entire video creation process from A to Z.
  • Take content from just about any source with a URL, product description page, or copy-pasted text.
  • Be easy to use, even for non-techie beginners.
  • Have everything necessary (images, graphics, music, etc.) to make a stunning video without juggling between multiple apps with monthly payments.

ClipsReel comes ready with a fantastic selection of high-quality images for every project. Easily search and find the perfect graphics for your projects to spruce up any video you create. Not to mention, you’ll literally save tens of thousands of dollars by not having to purchase these images separately on high priced stock image sites.

With ClipsReel, you can leverage the ENTIRE internet’s content and quickly turn it into a video that gets you traffic, leads, and sales. Nothing helps close high-ticket sales like video does. By using ClipsReel, you can turn existing content videos that create connection and engagement while funneling your prospects to the finish line with a credit card in hand.

Use ClipsReel to educate your market and show your expertise regardless of what services you offer. By having these videos in your arsenal, you’ll find it a lot simpler to generate leads that turn into high ticket recurring revenue for your agency.

Source: ClipsReel | Turn Websites into Videos

Cultivating a Home Yoga Practice

Do your yoga students hunger to build a home practice but struggle to stick with one? Sustaining a regular home yoga practice can be challenging even for the most loyal yoga enthusiasts. But practicing independently—as a complement to learning from a skilled teacher—offers a variety of advantages that make it well worth the effort. Find out why a home practice can benefit your students, how you can encourage them to create the space for it, and what will help them get on the mat every day.

Benefits of a Home Practice

Self-discovery. Learning from a skilled teacher is essential for any yoga student, but classes can be full and are sometimes fast-paced. A self-initiated, self-led home practice is an opportunity to enhance body awareness and sensitivity, shedding light on misalignments that might go unnoticed in the studio.

Of course, a good instructor looks out for imbalances and limitations in practitioners, but students who work at their own pace often learn to recognize a physical limitation (such as a tight hip) or an inefficient movement pattern for themselves. One student might realize she puts too much weight on her wrists or slightly bends her right elbow in downward-facing dog. Another might discover that opening his shoulders is far easier for him than opening his hips.

These moments of awareness are important because they inform future yoga practice and enhance students’ knowledge of their bodies and themselves. By applying what they learn through self-discovery, practitioners can challenge their physical edge or correct a muscular weakness. Regular attendance at a studio will yield these same benefits, but they are enhanced during home practice.

A tailored approach. Independent practitioners decide which poses they’ll do and what they want emphasize. Let’s say a student with flexible hamstrings and tight quadriceps attends a weekly yoga class that often focuses on stretching the hamstrings. During her home practice, she can even out her program (and her body) by incorporating more poses that open the quadriceps.

Skill refinement. Home practice provides a terrific opportunity for students to reinforce setup or alignment cues they’ve learned in class. With diligent work, they will refine those skills and begin to store the information in their long-term memory.

Motivation Matters

When class participants ask you about starting a home practice, it is important to understand why that matters to them and what might be holding them back. Ask open-ended questions, such as, “What appeals to you about starting a home practice?” and “What gets in the way of rolling out your mat once you’re home?” When you have this information, you can talk through the situation and help your clients achieve the outcome they want.

Remember that for any person to adhere to any behavior, there needs to be a strong motivational factor for doing that behavior. If cultivating a home practice is something your clients think they should do, but not something they truly care about, they will not be motivated to start, and you may need to address that.

Explore this further by asking questions like “Where did your desire to start a home yoga practice begin?” and “How does starting a home practice relate to who you want to be?” This will help your clients talk about why they want to engage in the behavior versus why they should commit to it.

If motivation is not the issue, and the problem lies in the home environment, then practical solutions can help students overcome common barriers.

Home Practice Solutions

Set the space. A common barrier to home practice is the array of distractions that vie for clients’ attention. These might be objects in the environment (like TV, computers or dirty dishes) or even family members. To win the commitment struggle, it will be important for your clients to “set the space” where they plan to practice.

This could mean moving furniture to the side of a room, creating a permanent yoga space in their home, or using visual or auditory cues to make their environment more conducive to yoga. For example, clients could leverage music to set the mood, even creating a yoga playlist to provide a relaxing environment.

Encourage clients to remove any distracting objects from their line of vision: a laundry basket filled with clothes to be washed, or pieces of mail on the counter, for instance. Recommend setting the space in the morning before work, so clients are ready to go once they get home. And urge them to ask family members to respect the space so that practice can unfold without verbal or behavioral interruptions.

Create a schedule. Your clients will need to figure out a routine that will work for them, whether that means practicing when they first get home, when they get up in the morning or during a lunch break at work. Encourage them to use phone reminders or social support to keep them on schedule.

Avoiding conflict with mealtimes is best, but if clients have to postpone a meal, recommend they eat snacks throughout the day to eliminate large gaps between meals. They should negotiate with family members or housemates, asking them to play music more softly or take kids to another room until the session is over.

Modify or even discard time requirements. Another barrier is thinking the activity needs to last a certain length of time. Some clients might assume they must practice for 90 minutes (as they often do in their yoga class) for the session to matter. For many people, the idea of practicing for that long either before or after work can be daunting, so they may never start.

Help your clients set a realistic and manageable duration goal so that they can succeed. That said, remind them to watch what they’re telling themselves about the length of time they practice. For some, falling short of their goal might mean failure, which could sabotage their long-term adherence. If you notice this tendency in clients, recommend they shift their mindset and recognize value in any amount of practice. Even 10 minutes of yoga can produce an array of benefits.

Let go of expectations. The next barrier to adhering to a regular home yoga practice is pre-existing expectations about what the practice should look like: How many poses should it include? How challenging should they be? These should can get in the way, so help your clients let go of expectations and allow themselves to be present to what feels right in the moment.

Remind them that practicing only a handful of poses can be helpful and that they don’t need to do an advanced sequence for the practice to make a difference. A home yoga practice might be restorative poses one day and a more vigorous flow practice the next, and that’s okay. The practice can be different every time, since a regular yoga practice will ebb and flow based on energy levels, muscular tension, interpersonal stress, and nutritional and sleep habits.

Seek out helpful resources when choosing poses. Last but not least, your clients may find choosing poses difficult when they practice at home. Encourage them to start by practicing their favorite ones first and then add in different or more challenging options over time. Yoga books, online videos or yoga websites might prompt ideas. Suggest that clients keep these helpful resources near their mat while they practice so they can refer to them if they feel unsure about what to do next.

Home Yoga Matters

Regardless of the barriers your clients face, there are ways to help them achieve the benefits they want from a regular home yoga practice. Find out as much as you can about their motivation and help them dismantle environmental barriers. Working together, you can find the solution that will allow their home practice to thrive.

HELPFUL TIPS AND PROPS FOR HOME YOGA PRACTICE

These pointers may seem basic to you, but they can help students get a home practice up and running:

  • Always practice on a mat. It will help you avoid slipping, especially while holding downward-facing dog or warrior poses.
  • Place your yoga mat on a hard, even surface. Practicing on carpet is not recommended, as it affects weight distribution in the hands during weight-bearing poses, and this can lead to wrist pain. Practicing on carpet can also affect balance in standing poses.
  • Have a minimum of two thicker yoga blocks (either cork or foam) to support yourself in seated or standing poses.
  • Aim to have at least one yoga strap. If a strap is not available, use a resistance band instead.
  • If possible, use a woven yoga blanket for support when needed (e.g., to cushion the knee in lunges). A thicker home blanket that’s easily folded provides a good alternative.

By:

Source: Cultivating a Home Yoga Practice – IDEA Health & Fitness Association

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