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Why You Should Try a Subscription Model for Your Business (and Some Tips on How to Do It)

Every entrepreneur wants consistent monthly income to fuel their cash flow and business goals. However, between economic cycles and changing customer interests, that regular revenue may be hard to achieve.

I’ve talked with more and more small business owners lately who use a subscription business model. It involves offering monthly subscriptions for various products and services. Options for these subscriptions cover all kinds of items. Maybe you know someone who receives a subscription box filled with clothing or makeup. Perhaps you’ve tried making meals prepared by Blue Apron or you receive shaving supplies from Dollar Shave Club. Millions of people enjoy Netflix and Spotify for streaming. Other companies offer toys for kids and treat boxes for pets.

The subscription e-commerce industry generates hundreds of millions of dollars in revenue each year. A 2018 McKinsey survey noted that nearly 60 percent of American consumers surveyed had multiple subscriptions. The monthly subscription economy doesn’t show any signs of slowing down. People love the time and money they save, as well as the excitement of personalization and convenience.

Besides attracting and retaining customers who want these benefits, there’s a significant advantage for subscription companies: recurring revenue. Instead of a one-time payment, monthly subscription businesses collect a monthly fee (or sometimes a year of fees in exchange for a lower monthly rate) before sending out the product or service.

This revenue model provides an upfront spike in cash flow along with a longer-term outlook for stable income. Moreover, you’ll get a better sense of product volume for inventory planning and management.

There is no time like the present to start a monthly subscription business to ride the lucrative wave. Here’s how to launch:

Decide on a subscription model type.

There are three main sub-models that can frame your monthly business within the subscription model. The curation model involves creating a personalized box for customers based on interests they share when they sign up. This might include sample-size versions of products related to a hobby or lifestyle.

The replenishment model is the one I use most often. It offers a regular stream of products the customer uses. For example, Amazon offers this under the name, “Subscribe and Save,” for many food items, cleaning supplies, vitamins, and more.

The access model provides a feeling of exclusivity for customers who get products and experiences not available to anyone without a subscription. Again, let’s reference Amazon. Its Prime program gives members special discounts, offers, and products not accessible to non-Prime members.

Consider a service-oriented subscription model.

You may be wondering how to find your niche. Consider a service-oriented skill set you have that could fit this approach. For example, if you specialize in graphic design, web development, or writing, consider this model for your monthly business.

In contrast to a monthly retainer model, a service-based subscription model provides upfront revenue while giving clients the opportunity to select a pricing tier with accompanying services that fit their needs.

Proceed like any business startup.

I’ve met many a startup founder that didn’t do the basics. Make sure you conduct research, determine a market need or interest, think about what the new product looks like, scope out any competition, and establish pricing.

Create a business plan that outlines your monthly business model, marketing plans, launch timeline, budget, and profitability forecast. Explore technology that helps automate the ordering, processing, and payment aspects of your subscription. I know entrepreneurs who use SaaS companies like Zuora or Zoho here. Also, study how other subscription brands have used marketing tools and platforms to launch and grow their business.

When you are ready to share your subscription business with your audience, consider a no-obligation trial. This entices people to try it on their terms and get excited to sign up for a longer period. In addition, make sure your website or social media promotion has a transparent subscription pricing guide that describes what customers receive at each pricing tier.

Taking all these steps prior to launch can set your monthly subscription business up for success. You want to know that you can attract customers and then deliver an exceptional experience so they maintain their subscriptions and spread the word.

Offer a recurring automatic payment method.

As part of establishing a successful subscription business, it’s ideal to offer old and new customers a way to select recurring automatic payments for their monthly subscription service. They can choose where to deduct the money from — a bank account or credit card.

This model works because it saves them from having to remember to make a payment each month. Instead, they can set up a payment method and comfortably receive the service on a regular basis.

By: John Boitnott

Source: Why You Should Try a Subscription Model for Your Business (and Some Tips on How to Do It)

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Why Your Managers Should Become Opportunity Managers

To successfully recruit, hire, train, retain and build the capacity of Opportunity Youth, organizations need a strong corps of frontline managers who have unique skills to successfully supervise, support and develop these young adults. We call these managers “Opportunity Managers”.

Opportunity Managers build strong working relationships with their team members. They are kind and empathetic, set clear (and high) expectations, and create an inclusive culture with high levels of support. These leaders are also strong at the day-to-day tactics of people management including coaching, giving and receiving positive and constructive feedback, communicating effectively with their team, and creating an environment where entry-level employees can grow over time. Given the skills that Opportunity Managers possess, it is no surprise that these managers frequently have a profound impact on the lives and the careers of the young adults that they supervise.

Becoming an “Opportunity Manager”

At Grads of Life, we believe that strong managers are “made”, not “born”. Skills such as relationship-building and effective communication are skills that can be learned. We have developed the Opportunity Manager Training (OMT). The OMT is an engaging, relevant, and actionable online training to help frontline managers learn to effectively supervise and support their team. The training is 100% online, self-paced, and contains actionable modules that frontline managers can begin using immediately.

One such module highlights the impact that a frontline manager had on one of her team members.

The Return on Investment

Kelly’s experience is a powerful example of how skilled managers can help their team. Research shows that when frontline team members – especially Opportunity Youth – feel supported, the business thrives. In 2007, The GAP created the This Way Ahead Initiative to recruit and train Opportunity Youth to work in its stores. The initiative has expanded over time because participants stayed with GAP twice as long as their peers and have higher employee engagement scores. Given the high cost of turnover and low employee engagement scores, it makes business sense to engage with new ways to improve on retention and engagement metrics.

Having frontline managers who effectively manage diverse teams also benefits the managers themselves. McKinsey surveyed frontline managers and found that over 80% of them are unhappy with their performance. The study found that the majority of managers surveyed are not engaged in “high value” practices such as coaching their team members, a practice that ultimately improves the performance of the organization. As managers become more effective in their work, and as their team members become more productive, these managers will likely enjoy their work more. This pattern can lead to a virtuous cycle.

When strong managers support their team, their team members have greater workplace engagement and higher performance rates. When team members perform better, not only does your business grow but you now have a pipeline of committed, high-performing individuals who can grow your business and grow with your business. It’s a win-win-win.


Learn more about our Opportunity Manager Training, and how Grads of Life can help your organization grow your frontline talent.

Philip Price is the Product Management Lead at Grads of Life. He designs, builds and develops online programs and face-to-face trainings to help workplaces become more inclusive and effective. This past year, Philip designed and built the Opportunity Manager Training, an innovative program designed to help frontline managers more effectively supervise and support diverse young adults in the workplace. Prior to joining Grads of Life, Philip designed and developed online training programs for frontline healthcare workers and built leadership development programs for managers at Fortune 1000 companies.

Philip is an educator at heart. He is committed to serving young people who have not traditionally been served well. He has led schools in Philadelphia, PA and Providence, RI and has worked with young people as a teacher and outdoor educator in Providence RI, New York City, Florida and South Africa.

Philip holds an MBA from American University, and MA from Columbia University Teachers College and a BA from Brown University. He lives in Philadelphia with his family.

Source: Why Your Managers Should Become Opportunity Managers

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https://youtu.be/NANOjjCdmRI
Introducing Sandler Opportunity Manager for CRM, Desktop & Tablet devices Sandler CRM is designed to help Sandler clients integrate the Selling System® into their professional day-to-day lives. The tool provides constant post-training reinforcement and can be integrated into your existing CRM system, used as desktop application, or accessed on your tablet device. Sandler CRM is available on Salesforce.com, Oracle on Demand and many other CRMs systems. Sales organizations will benefit from more accurate forecasting, better teamwork across the organization and maximization of its CRM investment. Make the most of your training by finding out more about the Sandler reinforcement tools today.

How To Develop Mastery At Any Skill – Benjamin Hardy – Medium

When you’ve developed mastery of something, you own that thing. You’ve learned the rules inside-out and now you have the ability, as an artist, to create your own rules. You have the ability to create a new game. Dan Sullivan, the founder of Strategic Coach, calls people with this level of mastery, “Game Changers,” because they don’t just play a game, they change the game………….

Source: How To Develop Mastery At Any Skill – Benjamin Hardy – Medium

How To Beat Procrastination (Backed by Science) – Darius Foroux – Pocket

Procrastination has been around since the start of modern civilization. Historical figures like Herodotus, Leonardo Da Vinci, Pablo Picasso, Benjamin Franklin, Eleanor Roosevelt, and hundreds of others have talked about how procrastination is the enemy of results. One of my favorite quotes about procrastination is from Abraham Lincoln: “You cannot escape the responsibility of tomorrow by evading it today…….

Source: How To Beat Procrastination (Backed by Science) – Darius Foroux – Pocket

How Two Millennial Women Made Over $130,000 While Traveling the World Full-Time

 

Last year, I left my corporate life in New York City behind in a vow to give myself one year to design my dream job. Shortly thereafter, I took off on a 9-month-long social experiment, in which I would circumnavigate the globe by couch-surfing exclusively through my social network. Seventeen countries, four continents, and over a hundred encounters later, I have learned that I am not alone in my quest to earn a living while traveling the world: there are so many people out there right now who are making it work.

Source: How Two Millennial Women Made Over $130,000 While Traveling the World Full-Time

MIT Awards $1 Million To Most Innovative Future Of Work Organizations In The World – Devin Cook

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The MIT Initiative on the Digital Economy has announced the four global grand prize winners for the 2018 MIT Inclusive Innovation Challenge (IIC). The winning organizations were selected by the IIC Champion Committee from 20 Regional Winners in Latin America, Asia, Africa, Europe, and North America. All were vetted after a year-long search for the most innovative, impactful, and scalable future of work solutions on the planet. from more than 1,500 global registrants by in-region experts and chosen by Selection Panels at regional celebrations this summer…………

Read more: https://www.forbes.com/sites/gradsoflife/2018/11/15/mit-awards-1-million-to-most-innovative-future-of-work-organizations-in-the-world/#4847d4c2668a

 

 

 

Your kindly Donations would be so effective in order to fulfill our future research and endeavors – Thank you

3 Ways To Have Better Meetings With Quip – Juli Fischer

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Let’s talk about meetings. Some of us spend up to 50% of our time in meetings — but despite their ubiquity, they somehow remain one of the most loathed forms of work on the planet. They don’t start on time; people randomly decide not to show up; there’s no focus or clear plan of action; and worst of all, everyone leaves the room and nothing ever comes of the time that was spent in the meeting. Can’t this be fixed? Yes, but not overnight. Not all meetings need to happen in the first place — as evidenced by the fact that Quip users go to fewer meetings than they used to. But Quip can also help you make huge improvements to the meetings that do have to happen. Here’s how……….

Read more: https://quipblog.com/3-ways-to-have-better-meetings-with-quip-7fddda0dca8c

 

 

 

 

Your kindly Donations would be so effective in order to fulfill our future research and endeavors – Thank you

 

Want Digital Transformation? Encourage Continuous Learning For All Employees – Daniel Newman

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Recently, we’ve seen upskilling and retraining programs emerge in workforces across the globe. Companies are taking the time to help their employees learn new skills for new positions as new technology emerges. This is great, don’t get me wrong, but I think we need to focus more on continuous learning for all employees. This definitely would work in conjunction with upskilling programs, but as leaders who are trying to drive transformation, the onus is with us to encourage learning across the organization…….

Read more: https://www.forbes.com/sites/danielnewman/2018/10/30/want-digital-transformation-encourage-continuous-learning-for-all-employees/#161288477fe3

 

 

 

 

Your kindly Donations would be so effective in order to fulfill our future research and endeavors – Thank you

Visit One Of The Best (And Tastiest) Symbols Of A New York Neighborhood – Gerald Eskenazi

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You catch the aroma on Arthur Avenue as a happy shopper opens the door, left arm holding a huge, bulging bag of bread and cookies. Yes, this is the Madonia Bakery, in its way a symbol of New York as much as the Lower East Side, the High Line, and Rockefeller Center. New York, to New Yorkers, is the neighborhood, and increasingly these areas are being discovered by visitors to the Big Apple. And Madonia Bakery, on one of the iconic streets in the borough of the Bronx, makes the list……..

Read more: https://www.forbes.com/sites/geraldeskenazi/2018/11/04/visit-one-of-the-best-and-tastiest-symbols-of-a-new-york-neighborhood/#524bc3675cba

 

 

 

 

Your kindly Donations would be so effective in order to fulfill our future research and endeavors – Thank you

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