There’s nothing worse for an entrepreneur than putting all your efforts into building a service, and a marketing strategy, only to continuously attract people who say they can’t afford them. While many business owners focus their attention on making sure they have built an apparent “fool-proof” plan to bring people in, they can still stumble […]
How well do you know your brand’s target audience? Or, how well do you think you know your target audience? We find that many brand managers in Europe assume they know their audience very well indeed. They might even have a very clear image in their head of the type of individual they are trying […]
One of the most significant milestones an online business can achieve is reaching one million followers. It comes with myriad benefits: The most obvious is the more people that pay attention to you, the more potential you have to influence your field. Having a large online following is an important measure of success for businesses — not just […]