Podcasting Is a Booming Business With PodKastr Potential Host Creator

By using artificial intelligence, Podkastr lets you quickly create podcasts. The 6 artificial intelligence engines in Podkastr allow it to create, host, and distribute unlimited podcasts in more than 100 languages. Podkastr’s podcast tools are simple and intuitive.

You can even start podcasting without any prior experience. The software also offers various features, such as transcription, artificial intelligence voice generation, and article to podcast conversion. If your podcast is listed on Apple Podcasts, Spotify, Podcast Index, Google Podcasts, Amazon Music, Stitcher, HeartRadio, Overcast, Castbox, etc., you can reach millions of potential listeners.

With Podkastr, you do not have to record your own voice or any other audio content. You can create podcasts easily and quickly with Podkastr’s easy-to-use recorder. Podkastr also supports 100+ languages. Your podcasts can thus reach a global audience.You can also repurpose your existing content with Podkastr. Podcasts can easily be created from blog posts or ebooks. They are a great way to drive more traffic to your website.

You can also easily integrate Podkastr with autoresponders such as Mailchimp, GetResponse, Mailvio, and Aweber. Your subscribers will be notified of your podcast episodes automatically. You can host unlimited podcasts on your website. You can keep your podcast episodes online for your listeners to access. Podcasts are distributed via 20 different platforms, including Apple Podcasts, Spotify, and Google Podcasts. You can reach an even wider audience this way.

Podkastr has the disadvantage that its podcasts are limited to 15 minutes. You may run into trouble if you want to create a longer podcast. Your podcast’s quality also depends on how well you record it. Podcasts will sound bad if you have a poor-quality microphone. You can, however, create a more professional podcast by using its built-in text-to-speech converter.

Podkastr doesn’t mean to be a shortcut to make you rich quickly. Podkastr is a tool that can save you a lot of time and effort in creating podcasts. You cannot expect to make a lot of money immediately after using Podkastr. Because ultimately, it depends on the popularity of your product. You still need to promote your product that meet the needs of people in order to make money

What Are the Features of Podkastr?

Content Converter Engine

With this engine you can type or paste your content and it will be converted to a podcast. It is available in more than 100 languages.

Article Converter Engine

It allows you to convert any blogpost or article into a podcast. You can use this if you want to repurpose content into podcasts.

Ebook Converter Engine

Create podcasts from your favorite eBooks. Podkastr can convert a Kindle book or pdf into a podcast.

Video Converter Engine

Any YouTube video content can be converted to a podcast using the Video Converter Engine. Repurposing content is a great way to reach a wider audience.

Audio Recorder Engine

With this easy-to-use recorder, you can record your own voice or any other audio content. You don’t need any expensive equipment or software.

Audio Uploader Engine

Audio files in .mp3 format can be uploaded here. If you want to create your own podcast with your own audio content, this feature is very useful.

Podcast Hosting

You can host unlimited podcasts on Podkastr. It’s a great way to keep your podcast episodes available online.

Podcast Distribution

You can distribute your podcasts on 20 different platforms, including Apple Podcasts, Spotify, and Google Podcasts. By doing so, your podcast is available to a larger audience.

Podcast Statistics

Your podcast’s performance can be tracked in detail with podkastr’s podcast statistics. Keeping track of your progress and improving your content strategy is a great way to achieve success.

Audio Embedder

Your Audio can be embedded on any website and blog. You can use this to increase your audience and gain more listeners.

Podcast Player

You can embed Podkastr on your website for a beautiful, customizable podcast player. You can create an immersive experience for your listeners this way.

Natural Voice Engine

With 265 life-like, human-sounding voices at your disposal, you are guaranteed to grab your audience’s attention and gain their trust. This will result in higher conversions and more sales.

Supports 100+ Languages

With Podkastr, your podcasts can be heard in 100+ languages worldwide.

SEO-Friendly Podcast Pages

Create a beautiful podcast page for Podkastr’s website that is SEO-friendly. You can use this to increase your visibility and reach more people.

One Podcast Website

You can manage all your podcasts from one easy-to-use website. Podcast episodes are easy to organize and search.

Auto Share to Social Media Platforms

Podkastr automatically shares your podcasts across multiple social media platforms, so you can reach more people.

Education is one of the best ways to utilize Podkastr. You can convert your speeches into podcasts using Podkastr if you are good at public speaking. You can share your knowledge with the world and reach a wider audience this way. Podkastr is useful for business. Podkastr allows you to create podcasts about your products or services. You will reach a wider audience and promote your business this way.

You can use podkastr for entertainment. Podkastr lets you create podcasts about your favorite topics. It’s a great way to reach a wider audience and entertain your listeners. There are many ways to use Podkastr. Podkastr is a versatile tool that can be applied to a variety of tasks.Podkastr is the only podcasting solution that offers a complete set of features for creating, hosting, and distributing podcasts.

You can create custom podcasts using six engines. Enter your content into the content converter and it will convert it to a podcast.  You can use the article converter engine to create podcasts from any article. The eBook converter engine lets you create podcasts from any ebook. Any YouTube video can be converted into a podcast with the video converter engine. You will be able to record your audio inside the podkastr app using the audio recorder engine.

You can upload your audio files in .mp3 format using the audio uploader engine. Podkastr offers one-click translation and transcription to more than 100 languages, which sets it apart from other podcasting tools such as Anchor and Podbean. Your content can be easily translated into different languages to reach a global audience.

Source: https://podkastr.io

More Remote Working Apps:

https://quintexcapital.com/?ref=arminham     Quintex Capital

https://www.genesis-mining.com/a/2535466   Genesis Mining

 http://www.bevtraders.com/?ref=arminham   BevTraders

https://www.litefinance.com/?uid=929237543  LiteTrading

https://alpariforex.org/fa/registration/?cpa_partner_id=13687690   Alpari Forex Trading

https://dealcheck.io?fp_ref=armin16   Dealcheck Real Estate Evaluator

https://jvz8.com/c/202927/369164  prime stocks

 https://jvz1.com/c/202927/373449  forrk   

https://jvz3.com/c/202927/194909  keysearch  

 https://jvz4.com/c/202927/296191  gluten free   

https://jvz1.com/c/202927/286851  diet fitness diabetes  

https://jvz8.com/c/202927/213027  writing job  

 https://jvz6.com/c/202927/108695  postradamus

https://jvz1.com/c/202927/372094  stoodaio

 https://jvz4.com/c/202927/358049  profile mate  

 https://jvz6.com/c/202927/279944  senuke  

 https://jvz8.com/c/202927/54245   asin   

https://jvz8.com/c/202927/370227  appimize

 https://jvz8.com/c/202927/376524  super backdrop

 https://jvz6.com/c/202927/302715  audiencetoolkit

 https://jvz1.com/c/202927/375487  4brandcommercial

https://jvz2.com/c/202927/375358  talkingfaces

 https://jvz6.com/c/202927/375706  socifeed

 https://jvz2.com/c/202927/184902  gaming jobs

 https://jvz6.com/c/202927/88118   backlinkindexer

 https://jvz1.com/c/202927/376361  powrsuite  

https://jvz3.com/c/202927/370472  tubeserp  

https://jvz4.com/c/202927/343405  PR Rage  

https://jvz6.com/c/202927/371547  design beast  

https://jvz3.com/c/202927/376879  commission smasher

 https://jvz2.com/c/202927/376925  MT4Code System

https://jvz6.com/c/202927/375959  viral dash

https://jvz1.com/c/202927/376527  coursova

 https://jvz4.com/c/202927/144349  fanpage

https://jvz1.com/c/202927/376877  forex expert  

https://jvz6.com/c/202927/374258  appointomatic

https://jvz2.com/c/202927/377003  woocommerce

https://jvz6.com/c/202927/377005  domainname

 https://jvz8.com/c/202927/376842  maxslides

https://jvz8.com/c/202927/376381  ada leadz

https://jvz2.com/c/202927/333637  eyeslick

https://jvz1.com/c/202927/376986  creaitecontentcreator

https://jvz4.com/c/202927/376095  vidcentric

https://jvz1.com/c/202927/374965  studioninja

https://jvz6.com/c/202927/374934  marketingblocks

https://jvz3.com/c/202927/372682  clipsreel  

https://jvz2.com/c/202927/372916  VideoEnginePro

https://jvz1.com/c/202927/144577  BarclaysForexExpert

https://jvz8.com/c/202927/370806  Clientfinda

https://jvz3.com/c/202927/375550  Talkingfaces

https://jvz1.com/c/202927/370769  IMSyndicator

https://jvz6.com/c/202927/283867  SqribbleEbook

https://jvz8.com/c/202927/376524  superbackdrop

https://jvz8.com/c/202927/376849  VirtualReel

https://jvz2.com/c/202927/369837  MarketPresso

https://jvz1.com/c/202927/342854  voiceBuddy

https://jvz6.com/c/202927/377211  tubeTargeter

https://jvz6.com/c/202927/377557  InstantWebsiteBundle

https://jvz6.com/c/202927/368736  soronity

https://jvz2.com/c/202927/337292  DFY Suite 3.0 Agency+ information

https://jvz8.com/c/202927/291061  VideoRobot Enterprise

https://jvz8.com/c/202927/327447  Klippyo Kreators

https://jvz8.com/c/202927/324615  ChatterPal Commercial

https://jvz8.com/c/202927/299907  WP GDPR Fix Elite Unltd Sites

https://jvz8.com/c/202927/328172  EngagerMate

https://jvz3.com/c/202927/342585  VidSnatcher Commercial

https://jvz3.com/c/202927/292919  myMailIt

https://jvz3.com/c/202927/320972  Storymate Luxury Edition

https://jvz2.com/c/202927/320466  iTraffic X – Platinum Edition

https://jvz2.com/c/202927/330783  Content Gorilla One-time

https://jvz2.com/c/202927/301402  Push Button Traffic 3.0 – Brand New

https://jvz2.com/c/202927/321987  SociCake Commercial

https://jvz2.com/c/202927/289944  The Internet Marketing

 https://jvz2.com/c/202927/297271  Designa Suite License

https://jvz2.com/c/202927/310335  XFUNNELS FE Commercial 

https://jvz2.com/c/202927/291955  ShopABot

https://jvz2.com/c/202927/312692  Inboxr

https://jvz2.com/c/202927/343635  MediaCloudPro 2.0 – Agency

 https://jvz2.com/c/202927/353558  MyTrafficJacker 2.0 Pro+

https://jvz2.com/c/202927/365061  AIWA Commercial

https://jvz2.com/c/202927/357201  Toon Video Maker Premium

https://jvz2.com/c/202927/351754  Steven Alvey’s Signature Series

https://jvz2.com/c/202927/344541  Fade To Black

https://jvz2.com/c/202927/290487  Adsense Machine

https://jvz2.com/c/202927/315596  Diddly Pay’s DLCM DFY Club

https://jvz2.com/c/202927/355249  CourseReel Professional

https://jvz2.com/c/202927/309649  SociJam System

https://jvz2.com/c/202927/263380  360Apps Certification

 https://jvz2.com/c/202927/359468  LocalAgencyBox

https://jvz2.com/c/202927/377557  Instant Website Bundle                                        

https://jvz2.com/c/202927/377194  GMB Magic Content

https://jvz2.com/c/202927/376962  PlayerNeos VR

https://jvz8.com/c/202927/381812/  BrandElevate Bundle information

https://jvz4.com/c/202927/381807/ BrandElevate Ultimate

https://jvz2.com/c/202927/381556/ WowBackgraounds Plus

https://jvz4.com/c/202927/381689/  Your3DPal Ultimate

https://jvz2.com/c/202927/380877/  BigAudio Club Fast Pass

https://jvz3.com/c/202927/379998/ Podcast Masterclass

https://jvz3.com/c/202927/366537/  VideoGameSuite Exclusive

https://jvz8.com/c/202927/381148/ AffiliateMatic

https://jvzoo.com/c/202927/381179  YTSuite Advanced

https://jvz1.com/c/202927/381749/  Xinemax 2.0 Commercial

https://jvzoo.com/c/202927/382455  Living An Intentional Life

https://jvzoo.com/c/202927/381812  BrandElevate Bundle

https://jvzoo.com/c/202927/381935 Ezy MultiStores

https://jvz2.com/c/202927/381194/  DFY Suite 4.0 Agency

https://jvzoo.com/c/202927/381761  ReVideo

https://jvz4.com/c/202927/381976/  AppOwls Bundle

https://jvz8.com/c/202927/381950/  TrafficForU

https://jvz3.com/c/202927/381615/  WOW Backgrounds 2.0

https://jvz4.com/c/202927/381560   ALL-in-One HD Stock Bundle

https://jvz6.com/c/202927/382326/   Viddeyo Bundle

https://jvz8.com/c/202927/381617/  The Forex Joustar

https://jvz3.com/c/202927/383751/ ADA Web Accessibility Compliance 

https://jvz3.com/c/202927/383942/  10 Bold Actions In Positive Life & Work

https://jvz3.com/c/202927/383706/  Adtivate Agency

https://jvz1.com/c/202927/384099/   My Passive Income Blueprints

https://jvz3.com/c/202927/329145/  Content Tool Kit

https://jvz6.com/c/202927/382663/    ReviewReel

https://jvz3.com/c/202927/383865/     QR Verse Bundle

https://jvz4.com/c/202927/379307/    VIADZ Ad Template

https://jvz2.com/c/202927/383051/    EngageYard Ad Creator

https://jvz4.com/c/202927/381011/   Videevolve

https://jvz4.com/c/202927/383751/  Local Leader Bundle

https://jvz8.com/c/202927/383119/   Tonai Voice Content

https://jvz2.com/c/202927/383848/   Vocalic Commercial

https://jvz3.com/c/202927/383483/  Dropshiply Store Creator

https://jvz6.com/c/202927/384025/  Levidio Royal Podcasting

https://jvz6.com/c/202927/383094/  Develop Self Empowerment

https://jvz1.com/c/202927/379223/   Hostley Domain Creator

https://jvz6.com/c/202927/383447/   Mech Forex Robot

https://jvz4.com/c/202927/383177/   Motion Kingdom Studio

https://jvz8.com/c/202927/144577/   Forex Blizz Trading

https://jvz3.com/c/202927/382851/  AdRaven

https://jvz2.com/c/202927/383307/   Animaxime V2

https://jvz8.com/c/202927/375692/  Promovidz Promotion Videos

https://jvz3.com/c/202927/381148/  AffiliateMatic

https://jvz4.com/c/202927/379051/  CanvaKitz Business Templates

https://jvz1.com/c/202927/383113/  Agencyscale Business Agency

https://jvz3.com/c/202927/347847/  Pitchdeck Professional Presentations

https://jvz2.com/c/202927/381179/   YTSuite YouTube Ads Campaigns

https://jvz8.com/c/202927/382455/     Living an International Life

https://jvz1.com/c/202927/188236/    Galactic Dimension backgrounds

https://jvz6.com/c/202927/381749/    Xinemax Hollywood Creator

https://jvz3.com/c/202927/381194/   DFY Suite 4.0 Agency

https://jvz4.com/c/202927/381231/    Appowls Mobile Apps

https://jvz1.com/c/202927/381935/   Ezy Multi Stores

https://jvz3.com/c/202927/381950/  TrafficForU

https://jvz2.com/c/202927/381556/  WOW Backgrounds

https://jvz2.com/c/202927/381685/   Your 3DPal

https://jvz6.com/c/202927/381617/   Forex Joustar

https://jvz2.com/c/202927/381129/   Ultrafunnels A.I

https://jvz3.com/c/202927/128215/   DUX Forex Signals

https://jvz3.com/c/202927/381003/   Trendio Keyword Content

https://jvz1.com/c/202927/381439/  FX Goldminer

https://jvz2.com/c/202927/380937/  Linkomatic

https://jvz2.com/c/202927/378775/  Pixal 2.022

https://jvz1.com/c/202927/379983/   VidVoicer

https://jvz6.com/c/202927/380087/   Big Audio Club

https://jvz1.com/c/202927/379995/  Podcast Advantage

https://jvz8.com/c/202927/380159/  Reputor

https://jvz6.com/c/202927/379863/  TubePal

https://jvz4.com/c/202927/380543/  Local Sites

https://jvz1.com/c/202927/369500/   PodKastr Commercial

https://jvz6.com/c/202927/351606/ Insta Keyword

https://jvz1.com/c/202927/376325/   Facedrip

https://jvz8.com/c/202927/374505/  7 Minutes Kit

https://jvz6.com/c/202927/383057/  Aweber Crash Course

https://jvz3.com/c/202927/46987/   WP Simulator

https://jvz8.com/c/202927/379995/  Podcast Advantage

https://jvz2.com/c/202927/380692/  Boost Optimism

https://jvz1.com/c/202927/36517/   Superior Muscle Growth

https://jvz6.com/c/202927/379480/  TV Boss Fire

 

10 Things That Can Affect Your Dreams At Night

Source: 10 Things That Can Affect Your Dreams At Night

More contents:

More Remote Working Apps:

https://quintexcapital.com/?ref=arminham     Quintex Capital

https://www.genesis-mining.com/a/2535466   Genesis Mining

 http://www.bevtraders.com/?ref=arminham   BevTraders

https://www.litefinance.com/?uid=929237543  LiteTrading

https://jvz8.com/c/202927/369164  prime stocks

  https://jvz3.com/c/202927/361015  content gorilla

  https://jvz8.com/c/202927/366443  stock rush  

 https://jvz1.com/c/202927/373449  forrk   

https://jvz3.com/c/202927/194909  keysearch  

 https://jvz4.com/c/202927/296191  gluten free   

https://jvz1.com/c/202927/286851  diet fitness diabetes  

https://jvz8.com/c/202927/213027  writing job  

 https://jvz6.com/c/202927/108695  postradamus

https://jvz1.com/c/202927/372094  stoodaio

 https://jvz4.com/c/202927/358049  profile mate  

 https://jvz6.com/c/202927/279944  senuke  

 https://jvz8.com/c/202927/54245   asin   

https://jvz8.com/c/202927/370227  appimize

 https://jvz8.com/c/202927/376524  super backdrop

 https://jvz6.com/c/202927/302715  audiencetoolkit

 https://jvz1.com/c/202927/375487  4brandcommercial

https://jvz2.com/c/202927/375358  talkingfaces

 https://jvz6.com/c/202927/375706  socifeed

 https://jvz2.com/c/202927/184902  gaming jobs

 https://jvz6.com/c/202927/88118   backlinkindexer

 https://jvz1.com/c/202927/376361  powrsuite  

https://jvz3.com/c/202927/370472  tubeserp  

https://jvz4.com/c/202927/343405  PR Rage  

https://jvz6.com/c/202927/371547  design beast  

https://jvz3.com/c/202927/376879  commission smasher

 https://jvz2.com/c/202927/376925  MT4Code System

https://jvz6.com/c/202927/375959  viral dash

https://jvz1.com/c/202927/376527  coursova

 https://jvz4.com/c/202927/144349  fanpage

https://jvz1.com/c/202927/376877  forex expert  

https://jvz6.com/c/202927/374258  appointomatic

https://jvz2.com/c/202927/377003  woocommerce

https://jvz6.com/c/202927/377005  domainname

 https://jvz8.com/c/202927/376842  maxslides

https://jvz8.com/c/202927/376381  ada leadz

https://jvz2.com/c/202927/333637  eyeslick

https://jvz1.com/c/202927/376986  creaitecontentcreator

https://jvz4.com/c/202927/376095  vidcentric

https://jvz1.com/c/202927/374965  studioninja

https://jvz6.com/c/202927/374934  marketingblocks

https://jvz3.com/c/202927/372682  clipsreel  

https://jvz2.com/c/202927/372916  VideoEnginePro

https://jvz1.com/c/202927/144577  BarclaysForexExpert

https://jvz8.com/c/202927/370806  Clientfinda

https://jvz3.com/c/202927/375550  Talkingfaces

https://jvz1.com/c/202927/370769  IMSyndicator

https://jvz6.com/c/202927/283867  SqribbleEbook

https://jvz8.com/c/202927/376524  superbackdrop

https://jvz8.com/c/202927/376849  VirtualReel

https://jvz2.com/c/202927/369837  MarketPresso

https://jvz1.com/c/202927/342854  voiceBuddy

https://jvz6.com/c/202927/377211  tubeTargeter

https://jvz6.com/c/202927/377557  InstantWebsiteBundle

https://jvz6.com/c/202927/368736  soronity

https://jvz2.com/c/202927/337292  DFY Suite 3.0 Agency+ information

https://jvz8.com/c/202927/291061  VideoRobot Enterprise

https://jvz8.com/c/202927/327447  Klippyo Kreators

https://jvz8.com/c/202927/324615  ChatterPal Commercial

https://jvz8.com/c/202927/299907  WP GDPR Fix Elite Unltd Sites

https://jvz8.com/c/202927/328172  EngagerMate

https://jvz3.com/c/202927/342585  VidSnatcher Commercial

https://jvz3.com/c/202927/292919  myMailIt

https://jvz3.com/c/202927/320972  Storymate Luxury Edition

https://jvz2.com/c/202927/320466  iTraffic X – Platinum Edition

https://jvz2.com/c/202927/330783  Content Gorilla One-time

https://jvz2.com/c/202927/301402  Push Button Traffic 3.0 – Brand New

https://jvz2.com/c/202927/321987  SociCake Commercial

https://jvz2.com/c/202927/289944  The Internet Marketing

 https://jvz2.com/c/202927/297271  Designa Suite License

https://jvz2.com/c/202927/310335  XFUNNELS FE Commercial 

https://jvz2.com/c/202927/291955  ShopABot

https://jvz2.com/c/202927/312692  Inboxr

https://jvz2.com/c/202927/343635  MediaCloudPro 2.0 – Agency

 https://jvz2.com/c/202927/353558  MyTrafficJacker 2.0 Pro+

https://jvz2.com/c/202927/365061  AIWA Commercial

https://jvz2.com/c/202927/357201  Toon Video Maker Premium

https://jvz2.com/c/202927/351754  Steven Alvey’s Signature Series

https://jvz2.com/c/202927/344541  Fade To Black

https://jvz2.com/c/202927/290487  Adsense Machine

https://jvz2.com/c/202927/315596  Diddly Pay’s DLCM DFY Club

https://jvz2.com/c/202927/355249  CourseReel Professional

https://jvz2.com/c/202927/309649  SociJam System

https://jvz2.com/c/202927/263380  360Apps Certification

 https://jvz2.com/c/202927/359468  LocalAgencyBox

https://jvz2.com/c/202927/377557  Instant Website Bundle

https://jvz2.com/c/202927/377194  GMB Magic Content

https://jvz2.com/c/202927/376962  PlayerNeos VR

https://jvz8.com/c/202927/381812/  BrandElevate Bundle information

https://jvz4.com/c/202927/381807/ BrandElevate Ultimate

https://jvz2.com/c/202927/381556/ WowBackgraounds Plus

https://jvz4.com/c/202927/381689/  Your3DPal Ultimate

https://jvz2.com/c/202927/380877/  BigAudio Club Fast Pass

https://jvz3.com/c/202927/379998/ Podcast Masterclass

https://jvz3.com/c/202927/366537/  VideoGameSuite Exclusive

https://jvz8.com/c/202927/381148/ AffiliateMatic

https://jvzoo.com/c/202927/381179  YTSuite Advanced

https://jvz1.com/c/202927/381749/  Xinemax 2.0 Commercial

https://jvzoo.com/c/202927/382455  Living An Intentional Life

https://jvzoo.com/c/202927/381812  BrandElevate Bundle

https://jvzoo.com/c/202927/381935 Ezy MultiStores

https://jvz2.com/c/202927/381194/  DFY Suite 4.0 Agency

https://jvzoo.com/c/202927/381761  ReVideo

https://jvz4.com/c/202927/381976/  AppOwls Bundle

https://jvz8.com/c/202927/381950/  TrafficForU

https://jvz3.com/c/202927/381615/  WOW Backgrounds 2.0

https://jvz4.com/c/202927/381560   ALL-in-One HD Stock Bundle

https://jvz6.com/c/202927/382326/   Viddeyo Bundle

https://jvz8.com/c/202927/381617/  The Forex Joustar

Intelligent Business Practices are a Smart Path To Unleashing Growth

Earlier this year, I predicted the rise of intelligent business practices as a trend shaping Australian small-to-medium businesses.

Barely two months on, things have already progressed to the point that it’s worth revisiting and expanding on what this all means.Intelligent business practices are a transformational, once-in-a-decade type technology shift that promises huge business effectiveness gains. These practices resolve points of friction, improve productivity and efficiency, unlock growth and help organizations scale.The existence of intelligent business practices suggests that unintelligent or under-intelligent practices also exist.

Naturally, no practice starts out as such, but they may degrade in quality or efficiency over time, slowly becoming out of step with best practice despite everyone’s best intentions.Small-to-medium business owners or leaders are generally acutely aware of the problems their organizations face, but almost universally haven’t landed on a way to solve them. Business leaders not only don’t have all the answers but also aren’t often able to quantify the cost of leaving these known problems unaddressed.

This has a dollar value. Research, for example, pegs the loss of productivity from poor internal communications and dealing with unnecessary email volumes at thousands of dollars per employee per year. Another study by Forrester found employees “waste an average of 12.5 hours per week on manual and repetitive tasks because of outdated solutions and practices”, costing an organization of 100 employees $2.7 million a year.

More organizations would act faster if they could quantify the costs of their inaction and the costs of what they were missing out on. To this end, we’re seeing more organizations cost their business-as-usual practices to establish a baseline that can then be lowered by approaching business practices more intelligently.

Starting the change

The first step towards doing that is to be in the right mindset: to be open to opportunities for continuous business practice improvement.

Then it’s a matter of identifying the change opportunities and prioritizing them in order of potential efficiency and cost-out impact.This should be a relatively straightforward exercise that looks at the organization and identifies the three biggest challenges, friction points, growth inhibitors or opportunities that, if removed, could unleash the most growth and revenue.

This is an incredibly healthy exercise for any business to undertake at any point of its existence, but as many of us emerge from a challenging two years, the timing has never been better.It’s worth also putting some limits around this. This exercise should be approached with no preconceived notion of solutions, technology stacks or vendors. This isn’t the right place to run experiments. This should be nothing more than a straightforward examination of how efficiently the business operates.

A truism for every business, including our own, is that if you’ve been operating for any number of years, you’ll reach a point where you do things a certain way that becomes the ‘known’ or the common way of running a transaction or other process internally. That way might or mightn’t be well-documented. It might be intimately known only by one person or a handful of people. It may also not be considered optimal or best practice today. But it’s *your* process and a part of the business DNA that has allowed you to achieve success to date.

Even within the same industry, businesses solve problems in different ways. There may, of course, be some commonality between approaches, but often they reflect and run according to the unique personality of the business and how it has evolved. The point of running a discovery exercise on these processes and practices is to determine how successful internally they’ve allowed you to be, but then how much more successful you could be if the processes were optimized and operated in a more intelligent way.

If hundreds of thousands of dollars in potential benefits are tied up in a sub-optimal business process or practice, but a pathway exists to make that process or practice more intelligent – without incurring high cost – this should be considered a threshold or trigger point to drive towards more intelligent business practices.The impact of adding intelligence to one business practice or process should quickly become apparent to the people that work with it, and to customers that see and experience the output of how smoothly it now operates.

This creates internal excitement for change. People want more, and it often leads organizations to drive intelligence deeper, and make more far-reaching changes to the way they operate. Confidence builds and is converted into a cycle of continuous improvement. Given the nature of the business environment, all leaders would be well encouraged to take a fresh look at their businesses, either by themselves or with the aid of a specialist process consultancy like Tecala.

But, it all starts with a simple, straightforward and fresh look at the way you do business. Against the current backdrop of economic recovery and opportunity, SMEs and their leaders would be well advised to start now.

Source: Intelligent business practices are a smart path to unleashing growth

More contents:

Why Your Idea of Influencer Marketing is Outdated

While influencer marketing has become a mainstay for marketers, this doesn’t mean that marketers should start getting comfortable. As social apps start to integrate more creative functions to suit their users’ needs, an increasing number of users have started to become creators in their own right.

Anyone with a smartphone can create content, but those that create unique, high-quality content have risen to join the ranks of top influencers.

However, marketers often only consider partnering with ‘traditional’ influencers — influential tastemakers that usually have a large following. While these individuals may not necessarily create posts of high quality, their ability to leverage their fans makes them attractive to marketers seeking to promote their brand.

While creators can become influential and influencers do often create their own content, they aren’t one and the same. Marketers shouldn’t make the mistake of conflating them. Here’s why:

Influencers and content creators have different impacts on their audiences

Marketers increasingly understand the need to shift from ‘vanity’ metrics such as ‘likes’ towards engagement metrics such as ‘views’ and ‘impressions’. This also means that influencer marketing isn’t used just for the purpose of attracting eyeballs. Brands must engage the individuals that best suit their campaign objectives and KPIs.

For example, a beauty brand looking to raise brand awareness might engage a beauty influencer to create a sponsored post, then track impressions on their posts, or audience growth on their social media.

A YouTuber that uses the same products as part of a morning routine video or beauty challenge, on the other hand, can generate interest in your product that leads to greater click-throughs to your product page.

The main difference is that influencers act as an amplification channel for your content or product, driving awareness through reach, which can generate sales with the right target group.

Content creators, on the other hand, incorporate your product into their own content styles — be it beauty routines, funny challenges, or breathtaking photographs. These creators may not have a large following, but often have loyal audiences that are already interested in the form of content they produce. As such, they score greater points for relatability.

Think of influencer marketing as a form of brand partnership

Gone are the days when influencers are willing to plug your brand or product in exchange for free goods or cash. Influencers now hold greater accountability to their followers, meaning that it is imperative for them to be honest about sponsorships and create more authentic content.

According to Campaign, some factors that determine if a user decides to follow an influencer include how “real” their content is, how well-intentioned their posts are, and whether or not the content or products they endorse are in keeping with their usual style.

This means that influencers are likely to be more selective with the brands that they choose to work with. An influencer such as Liv Lo (@livlogolding), for example, builds her personal brand around her sustainable lifestyle and the use of environmentally-friendly, organic products. Liv Lo features cruelty-free skincare brands on her Instagram page and isn’t shy about criticising brands that aren’t as supportive of environmental initiatives.Instagram post Liv Lo

Top influencers hold even greater prestige and control. Apart from being awarded ‘verified’ badges on platforms such as YouTube or Instagram that cement their status as top dog, high-profile influencers are being provided exclusive features that allow them to directly drive social commerce.

Last year, Snapchat invited 5 top influencers to gain access to their in-app store function, allowing these influencers to sell their merchandise straight from the app. Instagram’s Creator profile, which was initially beta-tested on a small group of users, now allows influencers and creators to have more flexible profile controls, access to a dashboard of performance metrics, and the ability to create shoppable posts.

Creators are also being recognised for their influence. Events like VidCon celebrate the unique achievements of video creators and educate brands on how they should navigate the changing influencer landscape.

It’s clear that marketers can no longer expect to mould an influencer to their needs. Instead, marketers must learn to accept that influencers and creators are their own mini-brand. A successful partnership, therefore, depends on aligning the needs and values of both parties.

In order to find the right partners, use Meltwater’s Influencer Marketing Software or Klear’s Influencer Discovery Platform. We help you to find influencers based on your audience’s demographic as well as your target market, industry, or topic. Their fans are already familiar with brands in your industry, ensuring that your content effectively targets the right audience.

Just like celebrity endorsements, influencer partnerships work well in the long-term

Influencer marketing should not involve too many one-off partnerships. As consumers seek out relatable, authentic content, “momentary endorsements” become less attractive to most brands and influencers. After all, consumers place less trust in influencers who readily promote a variety of brands.

Marketers should strive to create long-term partnerships with the influencers that they engage. While long-term partnerships generally reflect well on both the brand and its partner, these partnerships also help both parties solidify their fanbase.

Influencers who work with brands on a longer-term basis can leverage a variety of posts that better reflect their relationship with the brand over time. For example, an influencer is likely to attend events hosted by the brand, speak about related social issues, and review the brand’s products. If an influencer praises the brand’s offerings, their fans are more likely to believe them.

Brands that embark on long-term partnerships may also benefit from the influencer’s follower circles. These audiences are likely to relate the influencer with the brand and thus confer a sense of trust towards the products that they endorse. This also means that audiences are likely to feel a greater emotional connection with the brand, leading to more sticky customers.

Content creators, too, are valuable partners. Brands that make creators their partners can turn the artists’ style or content form into a part of their brand identity. This is especially true for organisations that manage recurring events.

Arts House Limited, for example, manages the Aliwal Arts Centre, which organises the annual Aliwal Urban Arts Festival. While the lineup for each year differs, the Urban Arts Festival consistently showcases local street dance crews and musicians. The festival has become synonymous with local street culture, while the Arts Centre has become the go-to venue for local indie dance and theatre shows.

Brands like Arts House Limited show a keen understanding of their own appeal and their audience’s interests. Likewise, brands that seek to effectively engage influencers as long-term partners must create campaigns that appeal to their key audiences.

Meltwater’s Audience Insight reports allow you to understand the communities that drive conversations on your social media channels. Our tool helps you to discover your audience’s consumption habits, analyse shifts in their demographic, and identify key influencers within these groups. You can then use these insights to determine the trends and topics that resonate with your audience.

To move ahead, brands must shake off old conventions

Now that we’ve highlighted the reasons why marketers should understand the value of both traditional influencers and content creators, it’s imperative that they formulate an influencer marketing strategy that includes both facets.

As the social media landscape continues to change and include newer apps, functions, and trends that steal the headlines, social media marketers too must adapt to make sure that they stay ahead of the curve.

By: Violet Zhang

Source: Why Your Idea of Influencer Marketing is Outdated

.

More contents:

How To Stay Motivated and Stick To Your Goals

Goals are priceless if you have tools in place to keep you motivated and ensure you are accountable throughout the year. The more you can return to them, measure your progress and see how you’re tracking, the more likely you are to achieve them.

The key is to find out what motivates you. It’s a personal process, which means not every technique will necessarily speak to you. Here are some ways that might help you build a stronger focus on your goals in 2017.

Set aside quality time

Many people rush through their annual goal setting, yet this is a precious exercise for yourself and your business. If you are able to turn your attention to the process, it really pays off.

Take the time to find value in the process, and understand what a greater focus on personal and professional goals could mean for your future success.

To stay motivated, you want your goals to hold meaning and give you a clear purpose. By using this time to understand your purpose, your goals are more achievable when life gets busier later in the year.

Break goals down

Start with the broad goals, and break these down into smaller objectives that you can work towards. Then be sure to reward yourself and your team along the way to avoid losing motivation.

For example, if you want to build a new website for your business and don’t have the skills or resources to do so, the fear of failure can be off-putting. Instead, break the overall goal of having a new website down into milestones you can start to achieve.

Focus on what you can do today and ensure you reward success, even for the steps as you go. The ability to reward yourself as you make progress is a great motivator, and means a bit more than just ticking something off a list.

Also be sure to measure how far you have travelled, not how far you have to go.

Work with the experts

With your list goals, you can enlist others to help you achieve them and keep track of how they are going.  This applies in both your personal and business goals.

Work out who will be the most helpful in working towards specific goals, whether that’s your partner, a colleague or an external advisor.

For example, say your personal goal is to set up a self-managed super fund. It is likely this will take a lot of unnecessary leg work to get right, so rather use your time to find a professional to make the most of your efforts.

If outsourcing helps you achieve your goal, do it.

Be resilient

Like everything in life, meeting goals involves sticking it out and dealing with the challenges that will inevitably arise along the way. Ideally, to stay resilient you’ll want to try and keep your emotions in check and avoid getting flustered if things don’t go exactly to plan.

How flexible you are able to be with your goals will also affect how easy it is to stay resilient. Be prepared to put some goals aside, add new steps or refocus altogether, as long as they continue to align with a key purpose or vision, you will keep heading in the right direction.

Staying motivated is first and foremost in finding your purpose to achieve your goals. Be sure to have clearly laid out plans and a realization that you can’t do it all on your own. And you will be well on your way to creating achievable goals to keep you motivated throughout the year.

By: TEC Alumni Chair, CEO mentor and coach Richard Appleby

Source: How to stay motivated and stick to your goals – TEC

.

More contents:

%d bloggers like this: