Why Your Idea of Influencer Marketing Is Outdated

While influencer marketing has become a mainstay for marketers, this doesn’t mean that marketers should start getting comfortable. As social apps start to integrate more creative functions to suit their users’ needs, an increasing number of users have started to become creators in their own right.

Anyone with a smartphone can create content, but those that create unique, high-quality content have risen to join the ranks of top influencers.

However, marketers often only consider partnering with ‘traditional’ influencers — influential tastemakers that usually have a large following. While these individuals may not necessarily create posts of high quality, their ability to leverage their fans makes them attractive to marketers seeking to promote their brand.

While creators can become influential and influencers do often create their own content, they aren’t one and the same. Marketers shouldn’t make the mistake of conflating them. Here’s why:

Influencers and content creators have different impacts on their audiences

Marketers increasingly understand the need to shift from ‘vanity’ metrics such as ‘likes’ towards engagement metrics such as ‘views’ and ‘impressions’. This also means that influencer marketing isn’t used just for the purpose of attracting eyeballs. Brands must engage the individuals that best suit their campaign objectives and KPIs.

For example, a beauty brand looking to raise brand awareness might engage a beauty influencer to create a sponsored post, then track impressions on their posts, or audience growth on their social media.

A YouTuber that uses the same products as part of a morning routine video or beauty challenge, on the other hand, can generate interest in your product that leads to greater click-throughs to your product page.

The main difference is that influencers act as an amplification channel for your content or product, driving awareness through reach, which can generate sales with the right target group.

Content creators, on the other hand, incorporate your product into their own content styles — be it beauty routines, funny challenges, or breathtaking photographs. These creators may not have a large following, but often have loyal audiences that are already interested in the form of content they produce. As such, they score greater points for relatability.

Think of influencer marketing as a form of brand partnership

Gone are the days when influencers are willing to plug your brand or product in exchange for free goods or cash. Influencers now hold greater accountability to their followers, meaning that it is imperative for them to be honest about sponsorships and create more authentic content.

According to Campaign, some factors that determine if a user decides to follow an influencer include how “real” their content is, how well-intentioned their posts are, and whether or not the content or products they endorse are in keeping with their usual style.

This means that influencers are likely to be more selective with the brands that they choose to work with. An influencer such as Liv Lo (@livlogolding), for example, builds her personal brand around her sustainable lifestyle and the use of environmentally-friendly, organic products. Liv Lo features cruelty-free skincare brands on her Instagram page and isn’t shy about criticising brands that aren’t as supportive of environmental initiatives.

Top influencers hold even greater prestige and control. Apart from being awarded ‘verified’ badges on platforms such as YouTube or Instagram that cement their status as top dog, high-profile influencers are being provided exclusive features that allow them to directly drive social commerce.

Last year, Snapchat invited 5 top influencers to gain access to their in-app store function, allowing these influencers to sell their merchandise straight from the app. Instagram’s Creator profile, which was initially beta-tested on a small group of users, now allows influencers and creators to have more flexible profile controls, access to a dashboard of performance metrics, and the ability to create shoppable posts.

Creators are also being recognised for their influence. Events like VidCon celebrate the unique achievements of video creators and educate brands on how they should navigate the changing influencer landscape.

It’s clear that marketers can no longer expect to mould an influencer to their needs. Instead, marketers must learn to accept that influencers and creators are their own mini-brand. A successful partnership, therefore, depends on aligning the needs and values of both parties.

In order to find the right partners, use Meltwater’s Influencer Marketing Software or Klear’s Influencer Discovery Platform. We help you to find influencers based on your audience’s demographic as well as your target market, industry, or topic. Their fans are already familiar with brands in your industry, ensuring that your content effectively targets the right audience.

Just like celebrity endorsements, influencer partnerships work well in the long-term

Influencer marketing should not involve too many one-off partnerships. As consumers seek out relatable, authentic content, “momentary endorsements” become less attractive to most brands and influencers. After all, consumers place less trust in influencers who readily promote a variety of brands.

Marketers should strive to create long-term partnerships with the influencers that they engage. While long-term partnerships generally reflect well on both the brand and its partner, these partnerships also help both parties solidify their fanbase.

Influencers who work with brands on a longer-term basis can leverage a variety of posts that better reflect their relationship with the brand over time. For example, an influencer is likely to attend events hosted by the brand, speak about related social issues, and review the brand’s products. If an influencer praises the brand’s offerings, their fans are more likely to believe them.

Brands that embark on long-term partnerships may also benefit from the influencer’s follower circles. These audiences are likely to relate the influencer with the brand and thus confer a sense of trust towards the products that they endorse. This also means that audiences are likely to feel a greater emotional connection with the brand, leading to more sticky customers.

Content creators, too, are valuable partners. Brands that make creators their partners can turn the artists’ style or content form into a part of their brand identity. This is especially true for organisations that manage recurring events.

Arts House Limited, for example, manages the Aliwal Arts Centre, which organises the annual Aliwal Urban Arts Festival. While the lineup for each year differs, the Urban Arts Festival consistently showcases local street dance crews and musicians. The festival has become synonymous with local street culture, while the Arts Centre has become the go-to venue for local indie dance and theatre shows.

Brands like Arts House Limited show a keen understanding of their own appeal and their audience’s interests. Likewise, brands that seek to effectively engage influencers as long-term partners must create campaigns that appeal to their key audiences.

Meltwater’s Audience Insight reports allow you to understand the communities that drive conversations on your social media channels. Our tool helps you to discover your audience’s consumption habits, analyse shifts in their demographic, and identify key influencers within these groups. You can then use these insights to determine the trends and topics that resonate with your audience.

To move ahead, brands must shake off old conventions

Now that we’ve highlighted the reasons why marketers should understand the value of both traditional influencers and content creators, it’s imperative that they formulate an influencer marketing strategy that includes both facets.

As the social media landscape continues to change and include newer apps, functions, and trends that steal the headlines, social media marketers too must adapt to make sure that they stay ahead of the curve.

By: Violet Zhang

Source: Why Your Idea of Influencer Marketing is Outdated

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5 Best Practices For Startups With Virtual Teams

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Running a remote startup has huge cost advantages over traditional, brick-and-mortar companies, but it also comes with a few downsides. For one, it can be challenging to get virtual teams on the same page if you are miles or continents away from each other.

Without face-to-face interactions, you’ll have to contend with issues regarding collaboration, communication and the individual productivity of members. The good news is, there’s no shortage of strategies and tools out there that can help you overcome the distance barrier when it comes to working with a virtual team. Below are some of the top practices you need to follow as a remote startup:

Hold regular virtual meetings

Just because you’re exempt from the nuisance of seemingly non-stop meetings in-office doesn’t mean you should abandon them entirely. It’s easy enough to use virtual meetings to level up your remote team’s collaboration.

Virtual meetings will enable you to concoct solutions to problems quickly, maintain rapport, ensure everyone’s aligned on all fronts, make important business decisions, and develop more concrete goals as a team. For startups, it’s also a great way to provide motivation as you kick off your very first project.

A webinar platform like ClickMeeting eliminates most of the technical hurdles involved with regular virtual meetings. You can manage users, prepare your content, issue invites and even customize the look of your webinar room, all through the simplified setup page.

ClickMeeting is also equipped with a number of interaction tools, such as screen share, polls and live chat. These are helpful for accelerating the knowledge sharing process as well as maintaining the engagement of webinar or meeting attendees.

Use powerful communication tools

Many startups settle for email as the primary means of communication. Sure, it does the job of sharing feedback and important work details. But when it comes to keeping a remote team engaged, emails do little to nothing.

Let’s face it; an email inbox isn’t really the best place to discuss work-related matters. Not only are there social media notifications and newsletters to distract you, but emails also make it difficult to track the progress of ongoing tasks.

A better solution is to use a communication tool like Slack, which creates a virtual “workspace” where team members can discuss specific topics. It works by letting users create channels for pretty much everything — from ongoing campaigns to random conversations.

By organizing conversations into channels, you instill purpose whenever team members communicate online. Slack also makes these sessions beget more actionable results with the help of third-party integrations, like cloud storage services, project management apps and automation platforms.

Organize your tasks visually

Effective communication is only a piece of the collaboration puzzle for remote startups. Remember, discussing and monitoring are two very different things. Once you have finalized the tasks to be done, you need to organize and track them in a way that’s accessible to everyone involved.

A collaboration tool like Trello is the simplest you can get when it comes to visual task management. Put simply, it lets you organize individual tasks into “cards,” which are then sorted into lists.

Trello also allows you to assign cards to team members, set deadlines and apply labels. Everything can be done via the intuitive, drag-and-drop interface. It’s also worth noting that most of Trello’s core features are already made available for free.

If you want, you can go for a more comprehensive project management platform like Basecamp, which incorporates advanced community and communication tools. But since you already have Slack for that, a premium platform is only worth the price if you plan to consolidate everything in one place.

Streamline file-sharing with cloud storage

At this point, you now have a few tools you can use to share and work on files with your remote team. Trello, ClickMeeting, Slack — all of these tools allow you to upload files as attachments. However, none of them is capable of synchronizing changes in real-time.

As a result, it can sometimes be hard to get a hold of the latest version of a certain file. Cloud services such as Google Drive solve this problem by enabling users to seamlessly work on files without having to download and re-upload them. It goes hand in hand with the rest of their “G Suite” apps, like Docs, Sheets and Calendar.

Docs and Sheets, in particular, allow users to edit a document simultaneously — given they have adequate access privileges. They also have a “Version history” tracker that lets users easily restore previous versions of a document.

Plan casual hangouts

If you’re considering working together for the long-term, the least you could do is to really get to know your team on a more personal level. Doing so will help you get a deeper understanding of their strengths, work habits, preferences and so on. This also builds accountability between members, which in turn, leads to a more nurturing and productive company culture.

While there’s no specific way to do this, below are some ideas you should consider:

  • Book a coworking space
    If your remote startup’s members are within driving distance from each other, book a coworking space where employees can be productive together.
  • Attend events together
    To make your meetup as meaningful as possible, try looking for events you can attend and plan a group activity afterward. There are bound to be seminars, speaking engagements, and other events relevant to your niche — some of which can be found on social networking sites like Facebook or LinkedIn.
  • Use Google Hangouts
    You know that distance doesn’t have to be a hindrance to relationship-building. As such, don’t hesitate to initiate impromptu conversations on Google Hangouts or any other similar platform.
  • Plan a company retreat
    It may seem like a long shot for brand new startups, but a company retreat is more than possible if the time is right. Buffer, for example, shared a number of valuable tips on how they successfully held a weekend getaway with over 90 remote team members.

What’s next?

There’s no doubt that running a startup with a remote team can be quite overwhelming. However, with the right tools, strategies and attitude, you’ll be able to increase your chances of succeeding despite all the roadblocks that you need to address.

Source: 5 Best Practices for Startups With Virtual Teams

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What Are The Benefits of Blended Learning?

Blended learning, which mixes traditional face-to-face education with technology, has become increasingly popular in educational institutions over the years. This style of learning provides a way for faculty to engage students through visuals and online interaction. In fact, 77% of academic leaders claim that online education is either the same or superior to face-to-face education and can be executed for a fraction of the cost.

So, how can blended learning benefit faculty and students alike?

Benefits to faculty

Change can be difficult, especially for faculty who have taught using traditional methods for years. But, as blended learning becomes more commonplace in educational institutions, the benefits are becoming more obvious – making the adoption rate higher.

1. Track and improve engagement

Blended learning provides the opportunity to make a clear roadmap for students, such as what is expected of each student and requirements to reach the final goal — or grade —are. With blended learning, teachers can visualize and track each student’s progress. This process can make it easier to identify signs of a student struggling or educational strengths and act upon them accordingly.

For instance, educators can analyze metrics to see what programs and modules students are engaging with. By understanding where each student’s passion lies, it becomes easier to cater to and adjust to each student’s learning behaviors. If students are falling behind, it becomes easier for an instructor to identify the issue, and step in earlier.

Take the Commonwealth Connections Academy as an example. By pulling reports from their online learning platform instructors could analyze test scores, course activities and portfolio assignments. If a student is falling behind in a particular area, they are advised to attend a drop-in center which gives students extra face-to-face time with their instructor. Teachers and students agree that the center is a useful way to zero in on a student’s learning barriers and provide custom instruction for improvement. Sometimes the solutions are as simple as providing better organizational skills.

2. Enhance communication

Young people today are growing up with more technology than ever. We’ve already seen shifts in communication patterns, starting with millennials. Observing a generation who became saturated in the digital world can show how communication is evolving.

A study from LivePerson, found that in the US and the UK, about 75% of internet users surveyed said rather than communicating in person, they were more likely to communicate digitally via:

  • Email
  • Text message
  • Social media

The findings may be an indicator that blended learning, which has an emphasis on technology, reaches students better than traditional methods.

By catering to a student’s preferred method of communication, online forums can connect lecturers with students more effectively.

3. Enables edtech

By combining new technology like AR and VR with traditional education methods, students are getting a more inclusive learning experience.A study by EdTechReview shows that AR and VR technology has mass appeal, too. Consumers value AR products 33% higher than non-AR offerings.

Google Expeditions and Titans of Space are two great examples of AR and VR in the classroom. Both provide virtual field trips like tours of the solar system to improve science lessons. These adventures are both engaging and valuable ways to teach.

The growth of edtech means that teaching online is becoming more effective and easier.

4. Personalization

In the U.S. the student-to-teacher ratio has risen to nearly 30 students per teacher. With class sizes this large, it can be difficult to personalize lessons or understand the individual needs of each student.

Blended learning provides the opportunity to change this.

Student-centric, blended learning makes it easier to individualize learning modules based on competency. Students within one classroom can move at different paces, and teachers can see more easily, which students either express more interest in a particular area or show the need for extra attention in a particular subject.

5. Reduces cost

Blended learning saves educators money in several ways. For instance:

  1. Repurposing content decreasing and money spent for course preparation.
  2. Virtual tutoring can help to eliminate employee and venue costs.

A paper by the Fordham Institute found that national average for per-pupil costs for traditional learning in K-12 was about $10,000

Virtual schools costs were $5,500 to $7,100 per student, while blended learning costs started at $7,600. Rates could rise to around $10,200 per student depending on how much face-to-face education is emphasized in the plan.

By implementing blended learning strategically, an institution could reduce costs by nearly 50%.

Benefits to students

Faculty members aren’t the only ones to benefit from blended learning. Perhaps more importantly, students are given a more comprehensive educational experience that can boost retention and engagement.

1. Peer support

In Aspden and Helm’s study ‘Making the connection in a blended learning environment’, they found that online communication, through a blended learning environment, improved social aspects of students. Specifically, they stated that blended learning allowed students to make and maintain connections with other students, and their learning institution, even when off campus.

By offering online discussions in real time, or in an asynchronous model like discussion boards or chat rooms, open dialogue is always accessible. The consistency of conversation enables a 24/7, community-style support system which means continuous peer support.

2. Easy access and flexibility

By having resources online, students can access material with no constraints including schedule conflicts.

Online materials can be found on smartphones, tablets, and desktops which is technology we’re already using, daily. In fact, GlobalWebIndex found that on a typical day, internet users ages 18 to 34 spend 3 hours, 38 minutes surfing the web via their smartphones alone.

Additionally, many students in the United States fail to complete school. As many as 7% of high school students drop out before graduation. Worse still, nearly half of the students who start college don’t finish within six years.

One conclusion is that the majority of students who start college and don’t finish are part-time enrollments, which can suggest that students are juggling study with work and personal commitments. Because blended learning platforms are available at any time, it is convenient for those who are trying to complete schooling while taking on other responsibilities like working or parenting.

3. Enhanced retention

Blended learning may have the ability to teach students more effectively than traditional face-to-face schooling.

The English department at Long Island University (LIU) Brooklyn is currently testing blended learning as a way to improve retention for their students.

To begin, LIU offered iPads for all its incoming students. The hope is that by incorporating technological components into their lessons, it will help change the way students think about their writing.

The data LIU has collected, though mostly qualitative, is starting to paint the picture that blended learning has a positive impact on retention. Other studies indicate that learning online can increase retention rates from between 25-60% compared to only 8-10% for face-to-face learning.

4. Increased satisfaction and effectiveness

Students today prefer to have a variety of ways to learn. As digital natives, many young students are familiar with an online environment and actually prefer it. The varied formats of education also serve a purpose outside of student entertainment and satisfaction; it also may be a more effective way for students to learn, too.

Blended learning encourages self-learning, where students are forced to look for information online independently, rather than just sitting in a classroom setting and relying on a lecturer.

In the book Blended learning: Uncovering its transformative potential in higher education, the authors argue that blended learning is effective because unlike the traditional lecture-based teaching model, blended learning opens classroom time to focus on more active and meaningful activities which can lead to improved effectiveness.

5. Boosts soft skills

Soft skills or skills that are required in the workplace for professional success are naturally fostered in an online learning space. Specifically, skills like relating well to others, time management, critical thinking and team cooperation are nurtured in a blended model.

A study published by Elsevier tested a group of calculus students to see how a blended learning model impacted soft skills. The conclusion of their study was that the ability to communicate via email or online improved participation. And that because students were actively discussing and vocalizing their understanding of concepts, blended learning helped build confidence and success. It was concluded that communication skills changed favorably with a blended learning course.

It’s clear that blended learning provides new ways for educators to engage and connect with students.

With falling enrollments and the challenge of the digital landscape putting pressure on systems, faculty and syllabus, introducing blended learning could help tap inot a new cohort of students and create a new revenue stream.

By:  Digital Marketing Institute

Source: What are the Benefits of Blended Learning? | Digital Marketing Institute

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Microcoaching: The Next Generation Of Personal Development

Microcoaching: the next generation of personal development...getty

As the modern workplace evolves, its associated practices must too. An office used to mean a fixed location, now it’s anywhere with an internet connection or something to write with. A multi-million dollar business used to require heaps of staff and complicated infrastructure, now it could be a teenager with a Shopify site. Meetings used to always be face-to-face. Emails used to be faxes. Instant payments used to be cheques. You get the idea.

Ambitious entrepreneurs are maximising their time; fitting in more of what matters and doing less of what doesn’t. More is automated, delegated and eliminated than ever before. It makes sense that coaching is up for discussion.

What is microcoaching?

Microcoaching is an alternative to traditional coaching, consisting of smaller and more frequent questions, guidance and assistance. Rather than scheduling hour-long calls or face-to-face meetings, microcoaching might involve a five-minute chat every few days, and the exchange of voice notes or text-based questions and prompts between coach and client. The principle is that frequent doses of guidance might help keep someone on track better than an in-depth discussion every two weeks, for example.

Microcoaching is used by coaches looking to adapt their practices to a changing workplace, as well as the evolving demands of a modern entrepreneur. It’s used within larger organisations, to enable senior team members to offer support to junior ones, or to enable peer-to-peer development. It might be used within entrepreneur networks or between friendship groups. Whenever you’re spending time with someone who is helping you find solutions or holding you accountable, you might be on the receiving end of microcoaching.

Formal, structured coaching has its place, but for some clients of coaches it’s surplus to requirements and shorter, more frequent bursts of motivation, inspiration and nudging may prove more beneficial.

What makes microcoaching so effective?

Microcoaching, by its very nature, enables more frequent catch ups and a real-time method of keeping in touch. This means challenges can be assessed and dissected and a plan of action made without waiting for the next scheduled session, which may be weeks or even months in the future. This is particularly useful if the microcoaching recipient feels they may have made a mistake, could have handled a situation better, or they have a big decision they’d like to discuss.

The faster implementation of microcoaching can make the recipient more effective in their work. Whether self-employed or an employee, they are less likely to waste time pursuing practices that are ineffective or go too far down a rabbit hole before they’re caught. Feedback loops are far shorter meaning actions can be redirected accordingly. Furthermore, the microcoaching receiver can access frequent doses of motivation, keeping their levels topped up rather than allowing for boom and bust.

One of the key benefits of microcoaching is its flexible nature, especially when communication is delivered asynchronously. This means the coach and their client can exchange thoughts and questions in their own time, whenever is convenient. This removes the need to find time in two busy schedules and block out an afternoon for a call and review period. Long coaching calls can be draining for both parties and they’re not always effective. Furthermore, long coaching calls might require an initial phase of catching up, which microcoaching negates the need for.

How can entrepreneurs benefit from microcoaching?

Ambitious entrepreneurs are hungry for knowledge, including feedback and pointers of how they can improve. They can open themselves up for microcoaching by letting key individuals around them know that regular feedback is welcome.

Within a formal coaching relationship, where an entrepreneur has commissioned a coach, they might adapt the schedule so they communicate in smaller bursts and incorporate ad hoc phone calls, shorter catch ups or voice notes, saving the longer sessions for when deep dives are necessary or when there’s something significant to discuss. This adaptation may be welcomed by their coach and make the arrangement more effective.

Outside of a formal coaching relationship, for example in mastermind groups or between friendship groups consisting of entrepreneurs, each member can administer and receive microcoaching according to the boundaries of those involved. If a friend is explaining a business problem, for example, I might ask them if I can offer feedback, ask some questions, or suggest a new way to frame the problem. In turn, they may hear of a business challenge I’m facing and ask if it’s okay that they probe, in order to help me reach a solution.

When microcoaching is met with an open demeanour and willingness to learn, it can be effective. When it’s unsolicited, defensiveness may ensue, and no solutions reached, hence why it’s crucial to check before offering input.

Entrepreneurs who question every aspect of their career and work will inevitably find better ways of conducting business. Modern businesses have reimagined what’s possible; applying the same to personal development could unlock the progress ambitious business owners are seeking.

Entrepreneur psychology and how to run a business without it running you. Post-exit entrepreneur, author of Ten Year Career and Forbes’ 30 under 30 social entrepreneurs in Europe 2017.

Source: Microcoaching: The Next Generation Of Personal Development

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Related contents:

 Excellence in Coaching: The Industry Guide (3rd ed.). London; Philadelphia: Kogan Page. ISBN 9780749474461. OCLC 927192333.Renton, Jane (2009). Coaching and Mentoring: What They are and How to Make the Most of Them. New York: Bloomberg Press. ISBN 9781576603307. OCLC 263978214.Chakravarthy, Pradeep (20 December 2011).

“The Difference Between Coaching And Mentoring”. Forbes. Retrieved 4 July 2015.coach, Online Etymology Dictionary, retrieved 4 July 2015.Lines, David; Evans, Christina, eds. (2020). “A Meta-Analysis of Coaching: Re-tracing the Roots and Re-analysing the Coaching Story”.

The Global Business of Coaching: A Meta-Analytical Perspective. Routledge Studies in Human Resource Development. New York: Routledge. ISBN 9780429884917. Retrieved 26 July 2020. … Brock (2014: 116–119) identifies that coaching draws on the knowledge bases of adult education.Stelter, Reinhard (2012).

A Guide to Third Generation Coaching: Narrative-Collaborative Theory and Practice [Tredje generations coaching – En guide til narrativ-samskabende teori og praksis]. Dordrecht: Springer Science+Business Media (published 2013). p. 2. ISBN 9789400771864. Retrieved 26 July 2020. The history of coaching and coaching psychology can be traced back to two key roots: Sport psychology and the Human Potential Movement.

Professional Coaching: Principles and Practice. Springer Publishing. pp. 13–14. ISBN 9780826180094. Retrieved 26 July 2020. Several sources of connections that set the stage for coaching are: …

Anthony Grant”. http://www.icfaustralasia.com. Retrieved 5 May 2019.Cox, Elaine (2013), Coaching Understood: a Pragmatic Inquiry into the Coaching Process, Los Angeles; London: Sage Publications, ISBN 9780857028259, OCLC 805014954.Hallowell, Edward M.; Ratey, John J. (2011) [1984].

Driven to Distraction: Recognizing and Coping with Attention Deficit Disorder from Childhood Through Adulthood (Revised ed.). New York: Anchor Books. ISBN 9780307743152. OCLC 699763760.Hamilton, Jeff (6 January 2011).

“26 Benefits of Adult ADHD Coaching”. Psychology Today blogs. Retrieved 4 July 2015.Knouse, Laura E.; Bagwell, Catherine L.; Barkley, Russell A.; Murphy, Kevin R. (May 2005). “Accuracy of Self-Evaluation in Adults with ADHD: Evidence from a Driving Study”.

Challenges for the theory and practice of business coaching: a systematic review of empirical evidence” (PDF). Human Resource Development Review. 15 (4): 459–486. doi:10.1177/1534484316673177. ISSN 1534-4843. S2CID 152097437.Stern, Lewis R. (2004).

Executive coaching: a working definition” (PDF). Consulting Psychology Journal: Practice and Research. Jones, Rebecca J.; Woods, Stephen A.; Guillaume, Yves R. F. (June 2016).

The effectiveness of workplace coaching: a meta-analysis of learning and performance outcomes from coaching” (PDF). Journal of Occupational and Organizational Psychology. 89 (2): 249–277. doi:10.1111/joop.12119.Lorber, Laura (10 April 2008).

Executive Coaching – Worth the Money?”. The Wall Street Journal. Retrieved 12 November 2008.Wang, Yanfei; Yuan, Chuqin (2017). “Coaching leadership and employee voice behavior: a multilevel study”.Social Behavior and Personality. 45 (10): 1655–1664. doi:10.2224/sbp.6593.

Definition of Christian Coaching” Collins, J. Michael; Olive, Peggy; O’Rourke, Collin M. (February 2013). “Financial Coaching’s Potential for Enhancing Family Financial Security”. Journal of Extension. 51 (1): 1FEA8. Retrieved 2 July 2013.Engel, Reed Jordan (2011).

An Examination of Wellness Coaches and Their Impact on Client Behavioral Outcomes (Thesis). Purdue University. Retrieved 2 July 2015.

Health Coaches & Health Coaching: Definition, Qualifications, Risk and Responsibility, and Differentiation from Wellness Coaching” (PDF). National Society of Health Coaches. Retrieved 7 January 2016.Maslin Nir, Sarah (8 November 2010). “Like a Monitor More Than a Tutor”. The New York Times. p. A21. Retrieved 4 July 2015.Nieuwerburgh, Christian van (2012).

Coaching in Education: Getting Better Results for Students, Educators, and Parents. Professional Coaching Series. London: Karnac Books.Neenan, Michael (2018). Neenan, Michael (ed.). Cognitive Behavioural Coaching:Grant, Anthony M. (2005). “Grant, Anthony M.; Cavanagh, Michael J. (2018). “Life Coaching”. In Cox, Elaine; Bachkirova, Tatiana; Clutterbuck, David (eds.).

The Complete Handbook of Coaching (3 ed.). Los Angeles: Sage Publications. ISBN 9781526453112. Retrieved 26 July 2020. The roots of contemporary life coaching appear to emerge from humanistic traditions of psychology (e.g. Maslow, 1954)Nisbet, Matthew C. (May–June 2020).

Tony Robbins Next Door: Personal Coaches Are The New High Priests Of Self-Help”. Skeptical Inquirer. Vol. 44, no. 3. Amherst, New York: Center for Inquiry. Archived from the original on 26 November 2020. Retrieved 26 November 2020.Yossi, Ives; Cox, Elaine (2015).

Relationship Coaching: The Theory and Practice of Coaching with Singles, Couples and Parents. Hove, East Sussex; New York: Routledge. ISBN 978-0415737951. OCLC 881498486.

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How & Why You Should Practice Anti Time Management

How (and why) you should practice ‘anti-time management’[Source Photo: Who’s Denilo/Unsplash]

If you feel overscheduled and overwhelmed, the answer might not be a new productivity hack. You might want to start asking better questions—because how you spend your time is how you show your love, says Richie Norton, author of Anti-Time Management: Reclaim Your Time and Revolutionize Your Results with the Power of Time Tipping.

“We’re all working, but not for work’s sake,” he says. “Ultimately, we’re working for something else.” Norton came to this realization after a string of tragedies. His 21-year-old brother-in-law, Gavin, died in his sleep. His son Gavin, named after his uncle, died at just 10 weeks of age from whooping cough. His wife had a stroke, and his 11-year-old son was hit by a car.

“I was like, ‘Does God hate me?’” he says. “So, I’ve tried to spend my time creating time. How can this job free up space? How can this job support me having more time with my family or more time to travel or more time for the things that really matter, as opposed to endlessly working toward something?”

Norton calls his philosophy Gavin’s Law, which is, “Live to start. Start to live.”

Rethinking Time Management

Norton was a mentee of Stephen Covey, the time management icon and author of The 7 Habits of Highly Effective People. “Stephen said to ‘begin with the end in mind,’” says Norton. “But he never said begin with means in mind. I think, in many ways, we’ve turned goals and habits into ends unto themselves, when in reality, all these things we’re doing are meant for us to live in a different way.”

Traditional time management tools are designed to measure every drop of blood, sweat, and tears from workers, explains Norton. “[They were] never designed for freedom,” he says. “The question is, ‘Who manages my time under time management?’ Traditionally, it is about control. Your employer controls your time. They create your schedule. They tell you what to do when and where. And, if you want to get crazy, they determine that you only have two weeks out of the year for vacation and when you get to retire.”

Norton suggests embracing “anti-time management.” Instead of being the opposite or the reverse, it’s a different level of thinking. “You control your time,” says Norton. “You decide what you want to do, when and where. You decide if you want to create space or not.”

To practice anti-time management, start by identifying “final causes.” “It’s a term from Aristotle,” says Norton. “The idea is [that] an acorn becomes an oak tree. But in real life, a lot of us are planting seeds thinking they’re going to be an oak, when they never will. Why not just plant an oak tree from the start?”

“Final cause” is the sake for which something is done. It’s not the goal; it’s the success that comes from achieving the goal. “Once you realize the final cause, you can change the decision tree around who you want to be and what you really want to do and set up from the dream instead of working endlessly toward it,” says Norton.

For example, you may want to create a table. You might make a design, hire a contractor, and build a table. “That’s great if the goal is to have an heirloom table, but what if the purpose was just to have dinner?” says Norton. “What does success look like after success? Once you understand that, you might realize you could have gotten UberEATS or gone to a food truck. In that process, steps disappear, and you get your time back because the steps weren’t necessary at all.”

“Tip” Time Instead of Managing It

Norton calls the process “time tipping”—rescuing your dream from the end of a timeline and putting it front and center. To tip time and get to the real goal of your goal, you need to get clear on the four Ps of purpose: personal, professional, people, and play.

Your personal purpose relates to the priorities that are just for you, such as health or spirituality. Professional purpose relates to your career, such as promotions or recognition. Your people purpose relates to those around you who are important in your life, such as your family. And your play purpose relates to activities that make you feel energized. Make a list of your Ps, and whenever you have a choice, ask yourself if it fits your purpose priorities.

“They become your North Star,” says Norton. “Does the action bring you closer to or fulfill one of these four goals or not?”

Stop managing time and start prioritizing attention, says Norton. “Pay attention to what you really want, then fast forward the model, going from purpose to priorities to projects,” he says. “The way you’re paid should be in alignment with what you want to be doing. Change the way you work. Change how you’re paid. Change your life. The work you choose determines your lifestyle.”

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