These days, we’ve got photographic evidence of our memories just about everywhere we turn. But what about the memories that can’t be called up at the touch of a button or the turn of a page? That’s the case for entire older generations, and one global research project is using artificial intelligence to create images of the memories of early-stage dementia patients. It’s a futuristic technology that recalls the past. (Listen to Podcast)….
By : Quartz Staff
Heather Landy is an executive editor of Quartz and co-host of the Quartz Obsession podcast. She is obsessed with bank crises, workplace psychology, and Bono.
Pau Garcia is a founding partner of Domestic Data Streamers in Barcelona. He also teaches at the Barcelona School of Economics and School of Design and Engineering.
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Critics:
Sensory memory holds information, derived from the senses, less than one second after an item is perceived. The ability to look at an item and remember what it looked like with just a split second of observation, or memorization, is an example of sensory memory. It is out of cognitive control and is an automatic response. With very short presentations, participants often report that they seem to “see” more than they can actually report.
The first precise experiments exploring this form of sensory memory were conducted by George Sperling (1963) using the “partial report paradigm.” Subjects were presented with a grid of 12 letters, arranged into three rows of four. After a brief presentation, subjects were then played either a high, medium or low tone, cuing them which of the rows to report.
Based on these partial report experiments, Sperling was able to show that the capacity of sensory memory was approximately 12 items, but that it degraded very quickly (within a few hundred milliseconds). Because this form of memory degrades so quickly, participants would see the display but be unable to report all of the items (12 in the “whole report” procedure) before they decayed. This type of memory cannot be prolonged via rehearsal……
Source: Marketing Scoops: Synthetic Memories Use AI To Generate Images of The Past (Podcast)
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