Beauty conglomerate Estée Lauder Companies (ELC) and Microsoft are announcing a new collaboration, building on their existing strategic relationship. The two companies have launched the AI Innovation Lab, a virtual program in which Microsoft’s Azure OpenAI service will help develop ways for ELC’s portfolio of more than 20 brands to leverage generative AI.
“Generative AI represents a significant opportunity for the beauty industry — creating more engaging customer experiences, getting products into the hands of consumers faster, developing new products more efficiently and sustainably, and much more,” Microsoft’s Corporate Vice President, Global Industry Solutions Shelly Bransten says in a statement.”
One area where ELC and Microsoft want to use gen AI involves finding new ways to respond faster to social trends and consumer demands. The two companies have developed an internal chatbot using Azure OpenAI Services to help teams navigate and leverage ELC’s product database and claim data….Story continues…
By: Ken Yeung
Source: Estée Lauder and Microsoft team up to change beauty with gen AI | VentureBeat
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