Loneliness In Kids Who Learn and Think Differently

Kids who learn and think differently aren’t the only ones who can feel lonely or “apart” from other kids. Most people feel that way at some point.

But research shows that kids who learn and think differently are more likely than their peers to struggle with loneliness. And they often have a harder time dealing with those feelings when they have them. Learn more about loneliness and kids who learn and think differently.

Why kids who are different might feel lonely

Kids who learn and think differently might feel lonely for many reasons. For starters, they’re more likely to be bullied or left out. They can have a hard time making friends or connecting with people. And struggling in school and socially can make kids feel bad about themselves.

They may feel like nobody understands them or their challenges. And they might even withdraw. Kids with certain challenges are most likely to feel left out and isolated. These challenges include trouble with:

The difference between being lonely and being alone

Some people like spending time alone. That goes for kids and adults. As long as they have the ability to make friends and connect with other people when they want to, being alone is a preference, not a problem.

Being unhappy when alone doesn’t necessarily mean someone is lonely, though. Having a hard time entertaining yourself and feeling bored aren’t the same thing as feeling socially isolated.

Also, loneliness isn’t always about being alone. Some kids feel isolated even when they’re with others. They feel like nobody around them shares or understands their challenges. There’s nobody to connect with.

How loneliness can impact kids

When kids go through the occasional lonely spell, it usually doesn’t have a lasting impact. Feeling lonely all the time is different, though. It can affect kids in lots of ways. And it can lead to other difficulties.

Kids who feel lonely might be:

More likely to have low self-esteem. They might feel like others are rejecting them. Kids might lose confidence in themselves and eventually believe they have nothing valuable to offer.

Less likely to take positive risks. Trying new things can build confidence and lead to new interests and skills. But kids who are already feeling rejected and vulnerable may not want to take this leap. They may be afraid to call attention to themselves and risk failing.

More likely to be sad, disconnected, and worried. Kids deal with loneliness in different ways. They may keep their sadness inside and pull away from others. Or they may become angry and act out. The combination of negative emotions and isolation can lead to depression and anxiety.

More likely to engage in risky behaviors. Teens may drink, smoke or vape, use drugs, vandalize property, or do other risky things if they think it will help them feel accepted.

There are many ways to help your child handle feelings of loneliness. First, don’t force your child to become more social or to make lots of friends. Instead, work on building self-esteem. Help your child find interests that lead to meeting new kids who like similar things.

Keep an eye on signs of depression, too. Don’t hesitate to reach out to your health care provider if you have concerns. And if your child has ADHD, read about the connection between ADHD and depression.

By: Kate Kelly

Source: Loneliness in Kids Who Learn and Think Differently | Understood

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Critics by Rachel Ehmke

If your child is struggling to make friends, there are ways to help. First, try to figure out why. Some kids need help with social skills. This is common for kids who are immature or have ADHD, autism or non-verbal learning disorder. Other kids are anxious. They may feel overwhelmed in new social situations or big groups.

Kids who are depressed often want to stay in their rooms. They may interpret things negatively and doubt others want to see them. Finally, some kids may have a hard time fitting in because they have different interests.

If you think your child is lonely, ask them. Start by describing a time when you have felt lonely. If they don’t want to talk, try again in a few days. Don’t push them.

If your child says they are lonely, try to be a good listener. Show that you’re listening by reflecting back what they’re saying: “It sounds like you’re having a hard time.” You can also say supportive things like: “That sounds tough. Would you tell me more about that?”

Once you know more, you can try to help. For kids who need practice with social skills, you can break things down into small steps. Then you can role play them with your child. For kids who have a hard time putting themselves out there, acknowledge how they feel. Then remind them that they’ll probably have a good time once they’ve made the effort. Give them lots of support and praise for doing something tough.

Some kids tend to misunderstand interactions. You can give a reality check: “What makes you think he’s mad? Are there other explanations?” For kids who interpret things negatively a lot, pointing it out each time can help break the pattern.

Finally, help kids find a group or activity that is interesting to them. Many kids find success online, where there are lots of virtual groups for kids with specific interests. Getting excited about something will help them feel more confident, too.

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E-Commerce Popularity Ignites Growing Investment In Warehouse Automation

It’s no secret that e-commerce has skyrocketed in the past few years. Fueled by the global pandemic, a study from US Census Bureau showed that ecommerce grew 43% in 2020. Two years later, it’s still going strong — and likely never to return to pre-pandemic levels despite some near-term signs of economic slowing.

Today, online shopping accounts for 20% of total retail globally, and that number is expected to hit 30% by the end of the decade. But the digital economy doesn’t operate in a silo. It includes a massive web of packaging, shipping, warehousing, and distribution systems that deliver on the digital promise. This physical infrastructure is what keeps the digital e-commerce world operating.

But along with the growing popularity of buying online, the e-commerce segment has also experienced some growing pains. For instance, consumer demands are — well — never-ending. Traditional peak buying cycles like back-to-school season and holiday season have been supplanted by an “every day is a holiday” mentality.

An increasingly savvy consumer market means that buyers are putting major pressure on retail companies to deliver more, at a faster rate, more reliably, and more socially conscious than ever before. Expedited shipping is no longer enough.

At the same time, the global supply chain has been anything but reliable. And while it is improving, according to the Global Supply Chain Pressure Index, companies are still dealing with the pressure of extended delays. Added to consumer pressures and supply chain challenges, companies have been navigating talent shortages — struggling to staff not just their retail stores but warehouses, as well.

The ongoing issues have left many retailers to wonder how to keep up with the increasing demands of the e-commerce segment while remaining profitable at the same time. For an increasingly growing number of businesses, an investment in warehouse automation may be the right place to start.

Transforming the Traditional Warehouse Setting

Traditionally, warehouses and distribution centers have been labor-intensive operation centers with a large number of employees moving inventory to the right place. Typically located in rural areas — although Amazon is slowly changing that with their distribution centers — these centers have played a huge role, albeit hidden role, in keeping our economy up and running.

And while supply chain challenges and issues from the pandemic have definitely changed things, we were starting to see an increasing number of businesses turn to other technologies to lessen the risk of their supply chains, prior to 2020.

These organizations were increasingly turning to warehouse automation. According to a recent report the team at Futurum Research did in partnership with Honeywell, this option has been steadily growing in popularity, but it’s far from mature — spelling a lot of room for growth for the future.

From autonomous mobile robots (AMRs) that help grab, sort, and pick items from the warehouse floor to aerial drones that help with inventory, these options will be in warehouses everywhere in the coming decade, I’m sure.

For the past three quarters, U.S. robotics sales have hit record highs. Last quarter saw 12,305 units moved, a 25% increase over the same period last year. Amazon announced it would invest $1 billion in warehouse automation solutions like robots and AI. To keep pace, Walmart says it will invest $14 billion in warehouse automation and other areas.

Other companies are investing hundreds of millions into their own proprietary bots. Even for smaller businesses, the economics of investing in warehouse automation are clear. Robots are reliable and cheaper than humans.

Benefits of Warehouse Automation

Regardless, what form it takes, warehouse automation offers many benefits, and businesses around the world are buying in. According to our recent report, some of the key benefits include:

  1. A more efficient workplace. With warehouse automation solutions like autonomous mobile robots (ARMs), drones, and automated storage/retrieval systems, businesses can fulfil orders more quickly, more safely, and more predictably than with human workers. This means not just that customers are more satisfied but that businesses are working more efficiently — and with less risk — overall.
  2. A more agile “workforce.” Given the many any issues impacting the retail segment, companies need to be agile and ready to change on a dime. For instance, during the pandemic, many businesses shifted to a purely online, direct-to-consumer (DTC) model to create a stronger bond with their customers. While humans may need lengthy training after such a major business model change, robots do not. This allows businesses to be more flexible and responsive to the current environment.
  3. Less reliance on humans. Given that many people left the workforce during the Great Resignation, a move toward warehouse automation means less disruption and fewer shutdowns when humans are unavailable to work. Indeed, the warehouse sector used to be a human intensive industry. But with bots, there’s no training, no need for breaks, and no staffing shortages. Bots can even work 24 hours a day to keep up with demand.
  4. A more accurate inventory. Human error is an issue for every company, but using warehouse automation and AI can help create more accurate numbers overall, be it for inventory counts, production location, shipping details, etc. Again, this is a huge bonus when it comes to customer satisfaction, as buyers want to know that the products they order are available as promised, rather than receiving an “out of stock” notice or unexpectedly delayed shipment after an order has already been placed.
  5. Data-rich Environment. This is a data-driven economy. And because warehouse automation is AI driven, it allows for the acquisition of data throughout its life cycle. This could be used for asset tracking, quality assurance, or any number of processes associated with the Internet of Things (IoT).
  6. Augmented staffing. Lastly, warehouse automation can be used not just to replace, but to augment the capacity of current staff so that they can focus on more important things, be it business strategy, customer service inquiries, or sales.

Warehouse Automation and the Future of E-commerce

While right now some warehouse and distribution centers might be operating in survival mode, I fully believe we will see an expansion of warehouse automation in the future. Though some might argue that fully autonomous warehouses would be the ultimate goal, I think that automation technologies and humans will work in conjunction, driving the future of e-commerce forward—

This symbiotic partnership between humans and machines (automation, robots, AI) was the thesis of the book “Human/Machine” that Olivier Blanchard and I wrote in 2019, and we are seeing this come to fruition today with warehouse automation being a good example.

I think in the next decade we are going to see a greater reliance on warehouse automation to be more resilient and agile. Right now, forward-thinking organizations need to understand the opportunity to take their current automation plans and push them further, building a foundation that will meet the needs for the future of e-commerce. Those that don’t might struggle to exist by the end of the decade.

I am a principal analyst of Futurum Research and CEO of Broadsuite Media Group. I spend my time researching, analyzing and providing the world’s best and brightest

Source: E-Commerce Popularity Ignites Growing Investment In Warehouse Automation

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U.S. Farmers Struggle Through Drought To Bring Food To The Table But Face More Challenges Ahead

The drought has dragged on for a long time. Last year, orchard farmers in California’s Central Valley destroyed trees that were dying due to lack of water. This year, many more farmers did the same.

Lack of summer rain forced Nebraska farmer Kevin Fulton to go underground to find water for his crops. Not a perfect solution: the Ogallala Aquifer, where Fulton tapped in, has pumping restrictions in some areas, just not where Fulton is located. That’s because the aquifer is running dry.

As drought extends its deadly fingers from California to the eastern side of the Mississippi River — a vast stretch of the continent that produces most of America’s food, including three-quarters of its beef cattle and 70% of its vegetables, fruits and nuts — farmers and ranchers are facing a double whammy. They have to go farther to find water and higher fuel costs are forcing them to pay more to pump whatever isn’t coming from the sky. That predicament is still better than what’s happened to the land that’s not irrigated, Fulton says.

“The pastures are burning up,” Fulton, a 28-year veteran of farming the land he inherited, told Forbes. “Some aren’t going to produce anything and the yields have been drastically reduced. This wears on you mentally. You’re working hard to keep up with the irrigation. It’s depressing. These kinds of things sometimes push farmers over the edge.”

Only heroic efforts by farmers and ranchers have kept supermarket shelves supplied in the parched U.S. Even so, drought is expensive for consumers and limits their choices. Inflation caused by higher production costs will persist as long as hot, dry weather dominates vast swathes of the country. Many of the folks who make their living from agriculture realize that conditions in summer, the most dangerous season, will likely persist into the future.

“The hazards in recent years have been relentless,” Kristy Dahl, the Union of Concerned Scientists’ principal climate expert, told Forbes. “We need to be better prepared for ‘danger season,’ otherwise we’ll increasingly be caught off-guard every year. Climate change is getting worse.”

Despite the drought — in some places, the driest conditions going back more than 1,000 years — American producers have managed to bring in a projected harvest that’s nowhere near as bad as it could be. Soybean production will actually increase 2% from 2021, according to the U.S. Department of Agriculture, and wheat is up 8% over last year as global demand soared in the wake of Russia’s unprovoked war on Ukraine, a major wheat-producing country.

The concern is the corn harvest, which the USDA predicts will be down 5% from 2021, with less of the supply classified as good or excellent compared with last year. Still, the USDA forecasts record-high corn yields in California, Iowa, Washington and Wisconsin.

American food producers polled by the American Farm Bureau Federation last year complained of dangerously dry conditions. The farmers and ranchers surveyed in August 2022 say circumstances are pretty much the same or worse.

Nearly three-quarters of farmers saw a reduction in harvest yields due to drought, while 37% said they were tilling over fields that won’t produce anything because of a lack of water, up from 24% last year. One-third of orchard farmers nationwide, and 50% in California, said they were ripping up trees, an increase from 17% in 2021. In one case, the Farm Bureau said, a California producer dropped all the fruit on five acres of young Cabernet grapes to help the vines survive without water. That ensured that the farmer would have no revenue from those vines.

Similar measures plague the livestock industry, according to the Farm Bureau. Two-thirds of ranchers reported selling off animals or birds, with average herd sizes expected to be down 36%. The biggest herd declines are in Texas (down 50%), New Mexico (43%) and Oregon (41%), a good example of the wide geographic distribution of the distress.

Fulton says 2022 was the worst year of drought in the past decade, and the second-worst in his three decades of farming, after 2012. Some of Fulton’s neighbors are now reducing the sizes of their herds and taking the livestock to the auction barn. Fulton says he’s considering doing the same. Drought kills off the grass that cattle need to graze on, so farmers have to buy expensive hay to feed them instead.

“You can’t feed yourself out of a drought. It doesn’t work from a profit standpoint,” Fulton says. “We’re going to run out of grass.” In mid-August, rains finally hit farms in dried-out Southwestern states, including Texas, Arizona and New Mexico. Then the rains arrived on the Great Plains. Farmers like Fulton welcomed the brief break. But it was too little, too late.

On Fulton’s farm, the effects of a changing climate are pervasive. There are more grasshoppers, which love dry weather and eat the crops. Fulton’s bees have also been less active. Honey production is half of what it normally is, he said. There’s also the looming threat of heat-driven poison: If some plants don’t get enough water, they can produce high levels of nitrates, which makes them toxic for the livestock that eat them.

According to the USDA’s August production report, the rains in mid-August helped to replenish topsoil moisture and “revived drought-ravaged rangeland and pastures. However, hot, dry weather persisted.” From the Pacific Coast to the northern Plains, temperatures averaged at least 5°F above normal. Readings even averaged 10°F above normal in some locations across the interior Northwest and Northern California.

Drought-resistant seeds and drip-irrigation to conserve water are promising solutions, if they can be put to use at scale. A lot of money has gone towards funding startups and research, but there haven’t been many mainstream successes.

This year’s industrially grown commodity crops so far still seem strong overall. But the cracks driven by climate change are starting to show. Darvin Bentlage, a 66-year-old, fourth-generation cattle and grain farmer located north of Joplin, Missouri, says the extreme weather that he and his neighbors face has taken them on a roller-coaster ride. Earlier this year, it rained so much that he had to delay planting. Then the drought came.

“That was a rough start,” Bentlage told Forbes. “In my 50 years of farming it never went from being so wet to so dry – it’s the fastest I’ve seen.” He added: “Pray for rain.” Despite decreasing access to water and extreme weather projections on the horizon, Fulton says he’s optimistic for the future.

“Like most farmers, when we have a bad year, we say it will be better next year. We live to farm another year,” he says. “Sometimes it seems like it can’t get any worse.”

Chloe Sorvino leads coverage of food and agriculture at Forbes. Her book Raw Deal: Hidden Corruption, Corporate Greed and the Fight for the Future of Meat will be published in

Source: U.S. Farmers Struggle Through Drought To Bring Food To The Table But Face More Challenges Ahead

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Microcoaching: The Next Generation Of Personal Development

As the modern workplace evolves, its associated practices must too. An office used to mean a fixed location, now it’s anywhere with an internet connection or something to write with. A multi-million dollar business used to require heaps of staff and complicated infrastructure, now it could be a teenager with a Shopify site. Meetings used to always be face-to-face. Emails used to be faxes. Instant payments used to be cheques. You get the idea.

Ambitious entrepreneurs are maximising their time; fitting in more of what matters and doing less of what doesn’t. More is automated, delegated and eliminated than ever before. It makes sense that coaching is up for discussion.

What is microcoaching?

Microcoaching is an alternative to traditional coaching, consisting of smaller and more frequent questions, guidance and assistance. Rather than scheduling hour-long calls or face-to-face meetings, microcoaching might involve a five-minute chat every few days, and the exchange of voice notes or text-based questions and prompts between coach and client. The principle is that frequent doses of guidance might help keep someone on track better than an in-depth discussion every two weeks, for example.

Microcoaching is used by coaches looking to adapt their practices to a changing workplace, as well as the evolving demands of a modern entrepreneur. It’s used within larger organizations, to enable senior team members to offer support to junior ones, or to enable peer-to-peer development. It might be used within entrepreneur networks or between friendship groups. Whenever you’re spending time with someone who is helping you find solutions or holding you accountable, you might be on the receiving end of microcoaching.

Formal, structured coaching has its place, but for some clients of coaches it’s surplus to requirements and shorter, more frequent bursts of motivation, inspiration and nudging may prove more beneficial.

What makes microcoaching so effective?

Microcoaching, by its very nature, enables more frequent catch ups and a real-time method of keeping in touch. This means challenges can be assessed and dissected and a plan of action made without waiting for the next scheduled session, which may be weeks or even months in the future. This is particularly useful if the microcoaching recipient feels they may have made a mistake, could have handled a situation better, or they have a big decision they’d like to discuss.

The faster implementation of microcoaching can make the recipient more effective in their work. Whether self-employed or an employee, they are less likely to waste time pursuing practices that are ineffective or go too far down a rabbit hole before they’re caught. Feedback loops are far shorter meaning actions can be redirected accordingly. Furthermore, the microcoaching receiver can access frequent doses of motivation, keeping their levels topped up rather than allowing for boom and bust.

One of the key benefits of microcoaching is its flexible nature, especially when communication is delivered asynchronously. This means the coach and their client can exchange thoughts and questions in their own time, whenever is convenient. This removes the need to find time in two busy schedules and block out an afternoon for a call and review period. Long coaching calls can be draining for both parties and they’re not always effective. Furthermore, long coaching calls might require an initial phase of catching up, which microcoaching negates the need for.

How can entrepreneurs benefit from microcoaching?

Ambitious entrepreneurs are hungry for knowledge, including feedback and pointers of how they can improve. They can open themselves up for microcoaching by letting key individuals around them know that regular feedback is welcome.

Within a formal coaching relationship, where an entrepreneur has commissioned a coach, they might adapt the schedule so they communicate in smaller bursts and incorporate ad hoc phone calls, shorter catch ups or voice notes, saving the longer sessions for when deep dives are necessary or when there’s something significant to discuss. This adaptation may be welcomed by their coach and make the arrangement more effective.

Outside of a formal coaching relationship, for example in mastermind groups or between friendship groups consisting of entrepreneurs, each member can administer and receive microcoaching according to the boundaries of those involved. If a friend is explaining a business problem, for example, I might ask them if I can offer feedback, ask some questions, or suggest a new way to frame the problem. In turn, they may hear of a business challenge I’m facing and ask if it’s okay that they probe, in order to help me reach a solution.

When microcoaching is met with an open demeanour and willingness to learn, it can be effective. When it’s unsolicited, defensiveness may ensue, and no solutions reached, hence why it’s crucial to check before offering input.

Entrepreneurs who question every aspect of their career and work will inevitably find better ways of conducting business. Modern businesses have reimagined what’s possible; applying the same to personal development could unlock the progress ambitious business owners are seeking.

Author of Ten Year Career: Reimagine business, design your life, fast track to freedom. I founded a digital agency in 2011 that was acquired in 2021

Source: Microcoaching: The Next Generation Of Personal Development

Critics by C. Lee Smith

I define microcoaching as short, frequent bursts of sales coaching, personalized to the individual’s specific needs, that fill the developmental and motivational gaps from existing 1‑on‑1 coaching sessions. The bite-sized guidance is ideal for reps who are overwhelmed or easily distracted. The ability to automate sales microcoaching through AI is ideal for sales managers who are too busy for more 1‑on‑1 coaching and believe their reps need frequent reinforcement on key sales principles and practices.

The differences between microcoaching and traditional sales coaching comes down to how and when it happens and to what’s covered in the sessions. A traditional sales coaching session can take place in a one-on-one meeting. It can also happen during a ride-along. As you and your rep approach an account’s office for an in-person meeting, coaching will include a strategic discussion. These sessions usually take anywhere from 20 minutes to an hour.

They are often focused on deal coaching, or reviewing the rep’s pipeline, at the expense of skills building and motivation, according to research from the Sales Management Association. Microcoaching, on the other hand, involves the delivery of one key piece of information. These sessions last between two and six minutes. This is the sweet spot of attention for the typical learner, but for easily-distracted salespeople, they should be closer to the two-minute mark. When a rep receives a microcoaching feed in an email or chat message, they can quickly review a basic principle such as the need to research the prospect before reaching out.

After reading the statement, reviewing a blog post or short video, they can build their knowledgebase by reflecting on and responding to two questions that come with the feed. And automated sales microcoaching works well when it relies on AI driven by the results of the rep’s sales assessment. In these cases, a feed will summarize a detail about the rep’s work habits or process as it relates to sales or interacting with others. The rep then reflects on and gives brief answers about how they can adapt their practices to improve sales outcomes.

Microcoaching is best suited for tactics, but can be very effective for developing skills and their mindset. These topics are often neglected in standard one-on-one meetings. Through four years of testing and development at SalesFuel, we created the first sales microcoaching platform, SalesFuel CoachFeed. It contains four essential elements for upskilling your sales reps. 

Needs analysis – Every successful sales professional knows that their sales outcome will only be as good as the needs analysis they conduct on their prospect. Microcoaching emphasizes how to conduct effective needs analysis.

Sales coaching – Microcoaching doesn’t exist in a vacuum. The material should supplement the topics managers and reps cover in their regular one-on-one sessions.

Adaptive coaching – Every sales rep is at a different point in their professional development. They come to their positions with unique strengths and weaknesses. Microcoaching platforms can target each rep’s unique needs by tapping assessment results. They then merge the results with knowledgebase information into effective suggestions and thought-provoking questions.

Microcoaching – Regular topical feeds address a rep’s sales skills needs and their mindset based on assessment results. Additional feeds address account-based coaching. First, reps identify the accounts they want to land or grow. Then, they receive feeds containing intelligence about those accounts and advice on how to proceed.

You know how to coach your reps. And if you had more time, you could turn some of your average sellers into superstars. When you turn to microcoaching, you don’t need to find more hours in the day. Both you and your reps will benefit from using microcoaching to supplement the coaching you’re already providing.
Related contents:
M&A and Rapid Sales Growth Expert and Family Business Entrepreneur Joins CEO Coaching PR Newswire (Press Release)

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The Year In Franchising: Reflecting On 2021, And Anticipating 2022

Over the past two years, the world has changed in ways it never has before, and the franchise industry is no exception. It has taken a while, but following the challenges of the Covid-19 pandemic, 2022 is positioned to be a massive year for franchise development and sales growth. First, as we wrap up 2021, let’s take a look back at how the franchise industry has adapted to the ups and downs of the past year.

2021: A Light at the End of the Tunnel

Following the unprecedented challenges of 2020, this year saw a steady return of in-person events and the rollout of Covid-19 vaccines. Several people and industries started to see a much-anticipated comeback and recovery in the beginning of 2021.

There were certainly still some challenges for franchisors especially on the retail and restaurant side. This included geographic limitations, where certain areas were still heavily locked down and others weren’t, forcing some restaurants to operate without full indoor dining and some retail stores to operate with restricted capacity.

As the year progressed, more people became comfortable with traveling and spent more money at businesses. It also made it more challenging for businesses in certain industries to satisfy this pent-up demand successfully due to complicated in-person requirements. Additionally, business owners have had to adapt their operations to combat the ongoing labor shortage, resulting staffing issues, supply chain interruptions and product shipment delays.

Much has changed for the foreseeable future, there’s no doubt. That said, in 2021 franchise brands have continued to rise above the challenges and seen growth in their systems overall.

2022: An Opportunity for Franchising to Emerge Stronger Than Ever

2022 will likely be a tremendous year for the franchise industry as a whole with a majority of individual brands set to prosper both in terms of system wide sales and franchise development. Many franchisors have been reporting increased sales in 2021, and there is no reason to believe that trend is going to change in 2022. Additionally, the International Franchise Association predicts franchise development is also on the rise with 26,000 franchised locations expected to be added in 2021 and franchise employment projected to grow by more than 10% to nearly 8.3 million workers.

The sector that is positioned better than any other is home services. With more people spending increased time at home and saving money on travel, the demand for home services and home improvement has skyrocketed since the start of the pandemic. As a result, more and more savvy entrepreneurs are recognizing the uniquely lucrative opportunity to enter the home services space.

Some of the other trends that will likely continue in the franchise industry include prospects investing in concepts sight-unseen. Candidates are more comfortable now meeting online than ever before, and development teams have learned how to adapt and appeal to a prospect’s comfort level.

Technology, of course, has also brought on several changes to the industry. Whether it was Zoom meetings, curbside pickup or QR codes, these new digital tools have helped businesses get by and drastically changed the landscape of the industry. These will all continue to be a huge trend in 2022 as brands adapt to challenges including the evolving workforce and supply chain issues.

Overall, it has been a long and difficult time, but the franchise industry has made it through to the other side. Now, as more and more people look to take control of their destiny through entrepreneurship and customers return to their pre-pandemic habits, it is an incredibly exciting time to be a part of the franchise industry.

I am Steve Beagelman, Founder and CEO of SMB Franchise Advisors. In 1991 I co-founded Black Tie Express, a multi-restaurant delivery service.

Source: The Year In Franchising: Reflecting On 2021, And Anticipating 2022

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