Is Taking Time To Do Brand Strategy More Like Taking A Vitamin Or A Pain Reliever?

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Typically, we take vitamins as a preventative measure for long-term health. On the flip side, we take pain relievers in the hopes of fixing immediate problems or easing suffering. In my 26 years as a brand strategist, I’ve found that most companies view brand strategy as taking a vitamin, but I think it can also be a pain reliever.

Brand strategy is the process of stepping back to assess your market, better understand your consumer and their unmet needs, establish a differentiated position and develop a core list of signature moves that serve as evidence of your brand’s differentiation and value. This is a long-term proposition and takes time to build. After all, brands don’t shift their overall strategy month-to-month or quarter-to-quarter.

However, many brands are wasting valuable marketing dollars with weak, undifferentiated and, sometimes, irrelevant strategies in the hopes of growing their share or remaining competitive. Sometimes, companies are bringing new brands to market without a solid brand strategy behind them, which is also a waste of resources.

Stepping back to assess your brand strategy will have long-term effects on your business, but it can also have immediate implications for your marketing—making it more effective and successful now, not just in the future.

How do you know if you’re wasting money marketing with your current brand strategy? Beyond the performance data from your marketing, there are a few strategic questions that, if answered either negatively or with a “don’t know,” could tell you it’s time for a fresh look at your brand strategy.

• Do you know which audiences will create growth for your brand?

• Do you know the current and unmet needs that your brand is meeting?

• Does your brand meaningfully stand out from the competition?

• Do you know the signature moves your brand makes that serve as evidence of its differentiation?

• Is your brand creating meaningful moments with consumers in ways that can’t be forgotten or ignored?

• Have you identified the biggest threats to your brand in the near future?

Answering “no” or “don’t know” to any of these questions means you may be misusing marketing dollars to support a flawed brand strategy. Worse yet, you could be building the business of other brands in the category.

Enduring brands make brand strategy a habit and reexamine it on a regular basis. However, there are moments when it becomes necessary to undergo the brand strategy process. Some inflection points include when:

• New competitors are entering your category.

• Your competitors are shifting their messaging.

• You’re launching a new product or service.

• Growth is flattening out, or you’re losing market share.

• Brand health measures are trending down.

• Your brand experience is receiving negative feedback.

• There is a shift in your audience (i.e., a new generation of consumers).

• Cultural forces are changing how people interact with your brand.

• You feel your brand has lost relevance.

Stepping back to assess your brand strategy isn’t just a preventative measure. It is an immediate thing brands can do to ensure their short-term success. Immediate implications could be:

• A change in messaging and positioning.

• A change in your target audience and how to reach them.

• Development of new signature moves or equities that can set you apart from the competition.

• Better alignment of your brand experience with your marketing.

• Introduction of new products or services that could increase growth.

• More effective marketing and demand generation.

Take your vitamins, but don’t forget that brand strategy can be the aspirin your company needs right now.

Managing Director and Principal at the brand consulting firm Dendro, helping build business through brand strategy. Read Brandon Murphy’s full executive profile here.

Source: Is Taking Time To Do Brand Strategy More Like Taking A Vitamin Or A Pain Reliever?

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How To Read The News Like a Scientist

Illustration by Jenice Kim 

In our daily reading, we encounter all kinds of claims. Depending on the news story and the week, Chinese imports, coffee, large-cap stocks, snacking, and eggs should be embraced — or they should be avoided altogether. What’s a person to do when bombarded with confusing, contradictory information?

Try thinking like a scientist, says Emma Frans, who’s an epidemiology and psychiatry researcher at Oxford University in the UK and Karolinska Institutet in Sweden.

“In present times, our risk of being fooled is especially high,” she says. There are two main factors at play: “Disinformation spreads like wildfire in social media,” she adds, “and when it comes to news reporting, sometimes it is more important for journalists to be fast than accurate.”

Which is why it’s useful to know how to evaluate news the way a scientist does. Scientists labor under a burden of proof. They must conduct experiments and collect data under controlled conditions to arrive at their conclusions — and be ready to defend their findings with facts, not emotions.

“We all have gut feelings and biases that sometimes cloud our judgment,” says Frans. But scientific thinking offers us tools for “evaluating information in a rational way.”

Try these 6 tips to read the news like a scientist:

1. Cultivate Your Skepticism

Science moves forward by challenging accepted wisdom. You can do the same. When you learn a new piece of information through social media, think to yourself: “This may be true, but it also may be false,” Frans says. “This kind of healthy skepticism does not mean you’re dismissing everything as false — it simply means remembering the things you hear could be false, but they could also be true … or they could be something in between.”

2. Find out Who Is Making the Claim

“In science, researchers have to declare potential conflicts of interest before publishing their findings,” says Frans. When you encounter a new claim, look for conflicts of interest. Ask: Do they stand to profit from what they say? Are they affiliated with an organization that could be swaying them? Two other questions to consider: What makes the writer or speaker qualified to comment on the topic? What statements have they made in the past?

3. Watch out for the Halo Effect

The halo effect, says Frans, “is a cognitive bias that makes our feeling towards someone affect how we judge their claims. If we dislike someone, we are a lot more likely to disagree with them; if we like them, we are biased to agree.” It’s such a common human trait that the scientific community has devised a workaround: New scientific papers under review are read “blind,” with the authors’ names removed.

That way, the experts who are deciding whether it’s worthy of publication don’t know which of their fellow scientists wrote it so they’ll be able to react free from pre-judgement or bias. You can try this with your own news feed, too. Maybe you’ve read about a jobs policy proposed by the candidate you favor, and you think it sounds good. Frans suggests, “Simply question how you would consider the claim if it came from someone else.”

4. Look at the Evidence

When evaluating a claim, Frans asks, “Can the sources be traced? Are they reliable? Is the conclusion based on a rational evaluation of the information?” And you should try to consider all of the research on a topic. She says, “For instance, if there is one study claiming that drinking wine is just as good for your health as going to the gym, this finding is not relevant if ninety-nine studies show the opposite.”

Before you act on or share a particularly surprising or enraging story, do a quick Google search — you might learn something even more interesting.

5. Beware of the Tendency to Cherry-Pick Information

Another human bias — confirmation bias — means we’re more likely to notice stories or facts that fit what we already believe (or want to believe). As Frans says, “When you search for information, you should not disregard the information that goes against whatever opinion you might have in advance.” Some scientists combat this by seeking out collaborators who, as management thinker Margaret Heffernan puts it, “aren’t echo chambers.”

These are people who will actively try to prove you wrong and can help you check your ideas and assumptions. In your own life, look for friends and acquaintances on social media with alternative viewpoints. You don’t have to agree with them, or tolerate misinformation from them — but it’s healthy and balanced to have some variety in your information diet.

6. Recognize the Difference Between Correlation and Causation

Frans researches ADHD and autism, and, she notes, in recent decades, “the number of individuals diagnosed with these disorders have increased rapidly.” Many possible causes have been raised, including vaccinations, video games and junk food. However, she says, “there is no evidence supporting these claims, and it’s important to remember that just because two things increase simultaneously, this does not mean that they are causally linked to each other.

Correlation does not equal causality.” Keep this in mind when thinking about our world. For example, if there is a rise in violent crime in your area and it’s being blamed on gang activity, or if a politician is credited with creating a low unemployment rate, take a wider view and look into the other contributing factors. Frans says, “It’s important to remember that there might be alternative explanations to a phenomenon.”

By: Daniella Balarezo & Daryl Chen

Daniella Balarezo is a Media Fellow at TEDx. She is also a writer and comedian based in NYC. Daryl Chen is the Ideas Editor at TED.

Source: How to Read the News Like a Scientist

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What Is ‘Panspermia?’ New Evidence For The Wild Theory That Says We Could All Be Space Aliens

Imagine if NASA’s Mars Perseverance rover—now on its way to the red planet—discovered microbial life there.It would change everything we know about life in the Solar System and far beyond.Or would it? What if we accidentally transported life to Mars on a spacecraft? And what if that is how life moves around the Universe?

A new paper published this week in Frontiers in Microbiology explores the possibility that microbes and extremophiles may migrate between planets and distribute life around the Universe—and that includes on spacecraft sent from Earth to Mars.This is the controversial theory of “panspermia.”

What is ‘panspermia?’

It’s an untested, unproven and rather wild theory regarding the interplanetary transfer of life. It theorizes that microscopic life-forms, such as bacteria, can be transported through space and land on another planet. Thus sparking life elsewhere. It could happen by accident—such as on spacecraft—via comets and asteroids in the Solar System, and perhaps even between star systems on interstellar objects like ʻOumuamua.

However, for “panspermia” to have any credence requires proof that bacteria could survive a long journey through the vacuum, temperature fluctuations, and intense UV radiation in outer space.Cue the “Tanpopo” project.

What is the ‘Tanpopo’ mission?

Tanpopo—dandelion in English—is a scientific experiment to see if bacteria can survive in the extremes of outer space. The researchers from Tokyo University—in conjunction with Japanese national space agency JAXA—wanted to see if the bacteria deinococcus could survive in space, so had it placed in exposure panels on the outside of the International Space Station (ISS). It’s known as being resistant to radiation.

Dried samples of different thicknesses were exposed to space environment for one, two, or three years and then tested to see if any survived. They did, largely by a layer of dead bacteria protecting a colony beneath it. The researchers estimate that a colony of 1 mm of diameter could potentially survive up to 8 years in outer space conditions.

What does this mean for ‘panspermia?’

“The results suggest that deinococcus could survive during the travel from Earth to Mars and vice versa, which is several months or years in the shortest orbit,” said Akihiko Yamagishi, a Professor at Tokyo University of Pharmacy and Life Sciences and principal investigator of Tanpopo.

That means spacecraft visiting Mars could theoretically carry microorganisms and potentially contaminate its surface. However, this isn’t just about Earth and Mars—the ramifications of panspermia, if proven, are far-reaching. “The origin of life on Earth is the biggest mystery of human beings (and) scientists can have totally different points of view on the matter,” said Dr. Yamagishi.

“Some think that life is very rare and happened only once in the Universe, while others think that life can happen on every suitable planet.” “If panspermia is possible, life must exist much more often than we previously thought.”

What is ‘lithopanspermia?’

This is bacteria surviving in space for a long period when shielded by rock—typically an asteroid or a comet—which could travel between planets, potentially spreading bacteria and biologically-rich matter around the Solar System. However, the theory of panspermia goes even further than that.

What is ‘interstellar panspermia’ and ‘galactic panspermia?’

This is the hypothesis—and it’s one with zero evidence—that life exists throughout the galaxy and/or Universe specifically because bacteria and microorganisms are spread around by asteroids, comets, space dust and possibly even interstellar spacecraft from alien civilizations.

In 2018 a paper concluded that the likelihood of Galactic panspermia is strongly dependent upon the survival lifetime of the organisms as well as the velocity of the comet or asteroid—positing that the entire Milky Way could potentially be exchanging biotic components across vast distances.

Such theories have gained credence in the last few years with the discovery of two extrasolar objects Oumuamua and Borisov passing through our Solar System.However, while the ramifications are mind-boggling, panspermia is definitely not a proven scientific process. There are still many unanswered questions about how the space-surviving microbes could physically transfer from one celestial body to another.

How will Perseverance look for life on Mars?

NASA’s Perseverance rover is due to land on the red planet on February 18, 2021. It will land in a nearly four billion-year-old river delta in Mars’ 28 miles/45 kilometers-wide Jezero Crater.

It’s thought likely that Jezero Crater was home to a lake as large as Lake Tahoe more than 3.5 billion years ago. Ancient rivers there could have carried organic molecules and possibly even microorganisms.

Perseverance’s mission will be to analyze rock and sediment samples to see if Mars may have had conditions for microorganisms to thrive. It will drill a few centimeters into Mars and take core samples, then put the most promising into containers. It will then leave them on the Martian surface to be later collected by a human mission in the early 2030s.

Wishing you clear skies and wide eyes.

I’m an experienced science, technology and travel journalist and stargazer writing about exploring the night sky, solar and lunar eclipses,

Source: What Is ‘Panspermia?’ New Evidence For The Wild Theory That Says We Could All Be Space Aliens

Related contents:

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Busting 5 Common Myths About Water and Hydration

Photo Illustration by Becky Harlan/NPR 

Drink eight glasses of water a day. Coffee will make you dehydrated. Drinking extra water can help you lose weight. You’ve probably heard these claims about water and hydration before. But are they true?

To set the record straight, Life Kit talks to Tamara Hew-Butler, associate professor of exercise and sports science at Wayne State University; Mindy Millard-Stafford, director of the Exercise Physiology Laboratory at Georgia Tech; and Yuki Oka, a professor of biology at Caltech who specializes in thirst.

They explain the science of hydration and bust 5 common myths about water.

Myth #1: You need to drink at least eight glasses of water a day.

Photograph of eight glasses of water in clear glasses that are stacked into a pyramid. They are against a cobalt blue background and water is being poured into the top glass.

Photo Illustration by Becky Harlan/NPR 

Is the advice of drinking eight, 8-ounce glasses of water a day to stay hydrated true? Researchers in 2002 tried to pin down studies that might support the claim by looking through multiple scientific databases — but were unable to find rigorous evidence behind it.

What we do know, says Hew-Butler, is that water is essential for our bodies. It makes up a majority of our cells and blood, flushes out waste through our urine and helps cool our bodies through sweat. Too little water, and our cells shrivel up from dehydration. Too much water, and our cells swell up from hyponatremia.

So how much water should we be drinking on a daily basis? It depends, says Hew-Butler, on your body size, your activity level, the temperature and how much you’re sweating.

Because of these factors, there’s no hard and fast rule for how much water you should consume. “The best advice is to listen to your body,” she says. “If you get thirsty, drink water. If you’re not thirsty, you don’t need to drink water.”

“This will protect you against the dangers of both drinking too much and drinking too little,” she adds. “And this recommendation applies to [people of] all shapes and sizes in all temperature conditions.”

Hew-Butler says hydration is also about the balance of water to salt. Sodium is necessary for our nerves and muscles to function. And it’s what our body uses to regulate the amount of fluid it needs to stay hydrated.

Thirst plays a central role in fine-tuning that balance, she explains. “There are sensors located in your brain and they are constantly tasting your blood to see if [there’s] just the right [amount of] salt. If it’s too salty, then [those sensors are] like, ‘Oh my God, I need more water.’ When that happens, it makes you thirsty.”

Then, if you drink too much water and the sensors in your brain detect that your blood is too watery, they signal a hormone that tells your kidneys to pee out the extra water, she says.

In short: you don’t need an app to tell you how much water to drink or guzzle a gallon of water a day – just trust your body to let you know when to drink water, says Hew-Butler.

There are, however, a few exceptions. Some research suggests that older people may have a reduced sensitivity to thirst and a decreased amount of water in their bodies — and are therefore at higher risk of dehydration. So they may need to be more intentional about their water intake. And other research has demonstrated that drinking more water can help with certain medical conditions, including kidney disease, kidney stones and urinary tract infections.

Myth #2: Caffeine makes you dehydrated.

Image of five caffeinated drinks photographed from above on a dark green backdrop. A light from the right casts long shadows to the left of each beverage, including a latte, an espresso shot, a drip coffee, a dark brown soda and a cappuccino.
 Photo Illustration by Becky Harlan/NPR 

Another persistent myth about hydration states that caffeine is a diuretic that makes you pee, and therefore caffeinated drinks like coffee and tea don’t hydrate your body. The idea is based on the findings of a study from 1928 that looked at three people. Not only is that sample incredibly small by today’s standards, but the finding has not held up to more recent experiments. So consider this myth busted.

According to multiple studies, ranging from a 2003 review of research dating back to 1966 to a 2014 clinical trial that compared coffee to water ingestion in 50 men, caffeine can be a mild diuretic in large amounts for people who aren’t accustomed to it. But caffeinated drinks consumed in moderation provide the same hydration as non-caffeinated drinks.

“Those studies have shown that drinking caffeinated and some low alcohol-content beverages [such as beer] are not much different than drinking water,” says Millard-Stafford of Georgia Tech.

Essentially, with the exception of higher alcohol-content beverages like hard liquor, all liquids count towards hydration. As does food. The experts we spoke to say about 20% of your fluid intake comes from the food you eat, from fruits and vegetables to pasta.

Myth #3: We need sports drinks to replace salt and other electrolytes.

Various colorful sports drinks photographed through a prism against a blue backdrop.

 Photo Illustration by Becky Harlan/NPR 

You might hear that you need sports drinks to replace salt and other minerals known as electrolytes (like potassium and chloride, which are also essential for our bodies) when you’re active.

If you’re exercising for more than an hour or so, it’s likely you will need to replace the salt you’re sweating out along with water, say the experts. But you don’t have to do that by drinking sports drinks like Gatorade. While they can be one effective way to replace the body’s salt, you can get that salt from other foods and drinks. And like thirst, you can trust your body to tell you how much you need.

Researchers have found that along with a thirst for water, humans have evolved a thirst for salt and other minerals too. “The brain monitors [how much you lose], then triggers a precise appetite” for something salty, says Oka, the professor of biology at Caltech. That might be sports drinks — or a salty snack like peanuts.

Hew-Butler and a team of colleagues conducted a study to find out just how well the body’s thirst mechanism for salt works. They analyzed five years of research on ultra-marathon runners in northern California. Organizers at the races set out tables with salty snacks such as peanuts, pickles, salted watermelon and even salt packets in addition to water, soda and sports drinks and encouraged the runners to consume only what they craved. The researchers found that the runners were able to keep their salt-balance levels in check just by following their thirst and appetite.

Bottom line? Your body will tell you when it’s got a hankering for salt — so let your cravings be your guide.

Myth #4: Drinking water can help you lose weight.

A full glass of water is photographed through an empty glass of water in the foreground so that the full glass of water appears smaller inside of the empty one. The two glasses sit on a mirror with a light green backdrop behind them.
 Photo Illustration by Becky Harlan/NPR 

Some small studies have found that drinking water before meals can help certain groups of people lose weight. The idea is that water makes your stomach feel full, and therefore, you eat less.

However, there are many conflicting studies on this topic. For example, one paper found that drinking up to 500 mL of water 30 minutes before a meal led to weight loss in a group of young men, but another paper found that the tactic did not work for younger people in the study — only the older ones.

And when scientists looked at papers on this subject in a systematic review, they concluded that there’s just not enough evidence for the general public. In a 2013 study published in the American Journal of Clinical Nutrition, researchers surveyed four electronic databases and found that only three studies suggested that increased water consumption could lead to weight loss if it’s part of a diet program. But the results were inconsistent for people who were not dieting. Ultimately, the researchers concluded, “The evidence for this association is still low, mostly because of the lack of good-quality studies.”

Studies have shown that drinking water can help with weight loss if it’s replacing sugary beverages like soda, sweet juices and sports drinks. In a study published in the American Journal of Clinical Nutrition, researchers asked a group of more than 300 overweight and obese individuals to replace such beverages with water for 6 months and found it helped reduce the subjects’ weight by an average of 2 to 2.5%.

Myth #5: Dark-colored pee means you’re dehydrated.

Paint swatches showing colors from light yellow to dark yellow are lined up and photographed from above, to represent the varying shades of yellow in urine.

Photo Illustration by Becky Harlan/NPR 

Scientists commonly measure dehydration by looking at the concentration of sodium and other solids in urine, which is what makes pee darker in color. But that isn’t the most precise way to tell whether someone needs more water, says Hew-Butler.

In 2017, she conducted a study published in the journal BMJ Open Sport & Exercise Medicine to see if measuring the salt concentration of urine was an accurate reflection of the salt concentration in blood. She asked 318 athletes to “pee in a cup, then we drew their blood,” she says. More than half of the athletes showed up as dehydrated when she measured their urine — but when she looked at their blood, none of them showed up as dehydrated.

Just because your urine is dark gold, says Hew-Butler, it doesn’t mean your body is dehydrated. It just means your kidneys aren’t releasing as much water in order to keep your blood’s water-sodium level balanced. It would be more accurate to look at the concentration of sodium in our blood, she says, because our brain’s sensors use that to decide how much water our bodies need.

That said, if you’re not great at paying attention to your thirst, some hydration experts recommend drinking enough water to keep your urine a light, straw-yellow color — a simple way to assess hydration.Hydration, like so many things, comes down to balance.”It’s a happy medium, right?” says Millard-Stafford. “Not too much. Not too little. Just right – the Goldilocks sort of approach.”

By:

Source: Busting 5 common myths about water and hydration : Life Kit : NPR

Related contents:

“Dehydration – Symptoms and causes”. Mayo Clinic.Ahmed M. El-Sharkawy; Opinder Sahota; Dileep N. Lobo. “Acute and chronic effects of hydration status on health”. academic.oup.com. Retrieved August 9, 2022.

Mange K, Matsuura D, Cizman B, Soto H, Ziyadeh FN, Goldfarb S, Neilson EG (November 1997). “Language guiding therapy: the case of dehydration versus volume depletion”. Annals of Internal Medicine. 127 (9): 848–53. doi:10.7326/0003-4819-127-9-199711010-00020. PMID 9382413. S2CID 29854540.

Ashcroft F, Life Without Water in Life at the Extremes. Berkeley and Los Angeles, 2000, 134-138. “UOTW#59 – Ultrasound of the Week”. Ultrasound of the Week. September 23, 2015. Retrieved May 27, 2017.

Riebl SK, Davy BM (November 2013). “The Hydration Equation: Update on Water Balance and Cognitive Performance”. ACSM’s Health & Fitness Journal. 17 (6): 21–28. doi:10.1249/FIT.0b013e3182a9570f. PMC 4207053. PMID 25346594.

Hall, Harriet (August 17, 2020). “Are You Dehydrated?”. Skeptical Inquirer. 4 (4 l=https://skepticalinquirer.org/exclusive/are-you-dehydrated/).Hooper L, Abdelhamid A, Attreed NJ, Campbell WW, Channell AM, Chassagne P, et al. (April 2015). “Clinical symptoms, signs and tests for identification of impending and current water-loss dehydration in older people”.

The Cochrane Database of Systematic Reviews. 4 (4): CD009647. doi:10.1002/14651858.CD009647.pub2. hdl:2066/110560. PMC 7097739. PMID 25924806.“Dehydration Risk factors – Mayo Clinic”. http://www.mayoclinic.org. Retrieved December 14, 2015.“Types of Drugs and Medications That Can Cause Dehydration”. WebMD.

Borra SI, Beredo R, Kleinfeld M (March 1995). “Hypernatremia in the aging: causes, manifestations, and outcome”. Journal of the National Medical Association. 87 (3): 220–4. PMC 2607819. PMID 7731073.Lindner G, Funk GC (April 2013). “Hypernatremia in critically ill patients”. Journal of Critical Care. 28 (2): 216.e11–20. doi:10.1016/j.jcrc.2012.05.001. PMID 22762930.

Dehydration at eMedicineBhave G, Neilson EG (August 2011). “Volume depletion versus dehydration: how understanding the difference can guide therapy”. American Journal of Kidney Diseases. 58 (2): 302–9. doi:10.1053/j.ajkd.2011.02.395. PMC 4096820. PMID 21705120.

Medicine, Institute of; Board, Food Nutrition (June 18, 2005). Dietary Reference Intakes: Water, Potassium, Sodium, Chloride, and Sulfate : Health and Medicine Division. http://www.nationalacademies.org. ISBN 9780309091695. Retrieved February 7, 2018.

Godman H (September 2016). “How much water should you drink?”. Harvard Health. Retrieved February 7, 2018.Noakes TD (2010). “Is drinking to thirst optimum?”. Annals of Nutrition & Metabolism. 57 Suppl 2 (s2): 9–17. doi:10.1159/000322697. PMID 21346332.

Taylor NA, Machado-Moreira CA (February 2013). “Regional variations in transepidermal water loss, eccrine sweat gland density, sweat secretion rates and electrolyte composition in resting and exercising humans”. Extreme Physiology & Medicine. 2 (1): 4. doi:10.1186/2046-7648-2-4. PMC 3710196. PMID 23849497.

Coyle EF (January 2004). “Fluid and fuel intake during exercise”. Journal of Sports Sciences. 22 (1): 39–55. CiteSeerX 10.1.1.321.6991. doi:10.1080/0264041031000140545. PMID 14971432. S2CID 14693195.Murray R, Stofan J (2001). “Ch. 8: Formulating carbohydrate-electrolyte drinks for optimal efficacy”. In Maughan RJ, Murray R (eds.). Sports Drinks: Basic Science and Practical Aspects. CRC Press. pp. 197–224. ISBN 978-0-8493-7008-3.

“Healthwise Handbook,” Healthwise, Inc. 1999Wedro B. “Dehydration”. MedicineNet. Retrieved June 10, 2014.“Can Humans drink seawater?”. National Ocean Service. National Ocean Service NOAA Department of Commerce.“Find Water Article by Gary Benton – Simple Survival”. http://www.simplesurvival.net.“At Home In The Wilderness Part II: Water”. wildwoodsurvival.com.

“EQUIPPED TO SURVIVE ™ – A Survival Primer”. http://www.equipped.com.“Five Basic Survival Skills in the Wilderness”. Archived from the original on October 24, 2013. Retrieved October 26, 2013.Ellershaw JE, Sutcliffe JM, Saunders CM (April 1995). “Dehydration and the dying patient”. Journal of Pain and Symptom Management. 10 (3): 192–7. doi:10.1016/0885-3924(94)00123-3. PMID 7629413.

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Pilates: Research Shows How This Low-Impact Workout Can Benefit Your Health

Pilates has seen a jump in popularity recently thanks to a spate of celebrity endorsements, including the Kardashians, model Hailey Bieber and actress Kate Hudson. Even elite athletes such as Cristiano Ronaldo and Andy Murray incorporate some form of pilates into their training to improve performance.

Pilates is said to be good for your balance, posture, strength and flexibility, as well as improving your core strength. And the best part about it is that anyone can do it, not just celebrities and athletes. But does research show that it’s as good for your health as many people claim?

There are two main types of pilates. The simplest is mat pilates – which you only need a yoga mat to do, and can be done both at home or in a class. The other type of pilates (which is becoming increasingly popular) is reformer pilates. This uses a specialised apparatus (called a reformer) – a bed-like frame with a flat platform on it.

The platform moves forward and backwards on wheels within the frame. The platform is attached to one end of the frame by springs and these produce tension. Most reformer pilates involves pushing or pulling the platform, or holding it steady as it’s pulled on by the strings. This movement engages several muscles – particularly the core.

What the evidence says

Pilates is a form of muscle strengthening exercise, which is well-known to be important for maintaining good health. Strength training is important as it helps us prevent the slow muscle deterioration that occurs as we get older. It also increases muscle mass, which can in turn increase metabolism – which is important for maintaining a healthy weight.

There’s some evidence that doing eight weeks of pilates for one hour a day, four times a week can increase metabolism and reduce obesity in obese women. In older adults, a review of research showed pilates training improved balance and helped prevent falls.

Another study even showed that inactive women who began performing only one hour of pilates a week for ten weeks had improved muscle mass, flexibility, balance and core strength. Research also shows that pilates may even be used to treat low back pain and improve balance in adults with multiple sclerosis and Parkinson’s’s disease.

The evidence shows us that pilates can certainly lead to several health benefits. While more intense types of strength training – such as weight lifting – are likely to confer even greater benefits, pilates can still be a great way for people to control their weight and build strength. The best part about it is that this workout can be done by almost anyone anywhere, and doesn’t require a lot of equipment or a gym membership.

Reformer v mat pilates

Among people who do pilates, there’s a lot of discussion about which type is superior: mat or reformer pilates.There’s actually little research out there comparing the two types. One study looking at the treatment of low back pain found that both reformer pilates and mat pilates worked equally well to improve back pain in people who did the workout for six weeks.

Both types also equally improved people’s ability to undertake daily activities, such as getting out of bed or doing the dishes. But when participants were followed up four and a half months later, the reformer pilates group continued to experience improvements in their daily life compared to the mat pilates group.

Another study from Brazil also showed both reformer pilates and mat pilates used the same number of muscles and activated them to the same extent – suggesting there’s no difference between the two methods, and that both are equally effective. But this conflicts with the findings of another study, which showed reformer pilates caused people to burn more calories (2.6 calories per minute) than mat Pilates (1.9 calories per minute).

The reason for the slight differences between these two types of pilates comes down to how they’re performed. While mat pilates uses your body weight as resistance during the movements, reformer pilates uses the unstable platform and springs to create resistance. This might create greater resistance and activate more muscles. Though this wasn’t supported by the Brazilian study, they only looked at one movement, so more research is needed.

Although research can’t quite agree on whether mat pilates or reformer pilates is better for you, that doesn’t mean that reformer pilates isn’t still great for your health. For example, one study showed that people who did reformer pilates for nine weeks had improved cholesterol levels and lower insulin resistance, suggesting that it can help maintain weight and lower the risk of certain diseases, such as type 2 diabetes.

As you can see, pilates is becoming popular for good reason as it provides many health benefits. People of all ages and abilities can do it, including pregnant women. How you decide to do it is entirely up to you, but if you have health difficulties or are pregnant, you may want to consult your doctor first.

By:

Source: Pilates: research shows how this low-impact workout can benefit your health

Critics by Eun-Ju Lim and Eun-Jung Hyun

This study investigates whether Pilates and yoga lead people to adopt generally health-promoting lifestyle elements and feel better about their physical and mental fitness. To this end, we designed an 8 week exercise program of Pilates and yoga reviewed by veteran practitioners and conducted an experimental study through which we collected the data from 90 volunteered adult subjects between ages 30 and 49 (mean age = 35.47), equally represented by women and men without previous experience with Pilates or yoga.

In the 8 week long experiment, we assigned the subjects to three groups, where subjects in the two exercise groups regularly took part in either Pilates or yoga classes, and the control group participated in neither exercise classes. All participants completed two surveys, the Health-Promoting Lifestyle Profile (HPLP II) and the Health Self-Rating Scale (HSRS), before and after their assigned program. In our analysis of pre- and post-treatment differences across the three groups, we ran ANOVA, ANCOVA, and Sheffé test, implemented using SPSS PASW Statistics 18.00.

Our results indicate that Pilates and yoga groups exhibited a higher engagement in health-promoting behaviors than the control group after the program. Subjective health status, measured with HSRS, also improved significantly among Pilates and yoga participants compared to those in the control group after the program. The supplementary analysis finds no significant gender-based difference in these impacts.

Overall, our results confirm that Pilates and yoga help recruit health-promoting behaviors in participants and engender positive beliefs about their subjective health status, thereby setting a positive reinforcement cycle in motion. By providing clear evidence that the promotion of Pilates or yoga can serve as an effective intervention strategy that helps individuals change behaviors adverse to their health, this study offers practical implications for healthcare professionals and public health officials alike.

Among many kinds of physical activity programs, it is noteworthy that Pilates and yoga have gained increasing popularity amongst the general public over the past two decades. Pilates and yoga are particularly appealing due to their direct benefits on physical wellbeing—including weight control and improved posture, flexibility, and cardiovascular function—that come with low risks of sports-related injuries

. According to an annual survey conducted by IDEA(International Dance Exercise Association) Fitness Programs and Equipment Survey in 2007, Pilates ranked sixth on the most frequently offered exercise programs, a vast improvement since 1999 . In the same year, yoga also ranked 13th, although its position has undergone gradual declines from its peak in 2002. In annual Fitness Trends Surveys carried out by a United States (US)-based association of Sports Medicine, Pilates and yoga have been frequently listed as Worldwide Fitness Trends since 2008.

Evidence of the direct health benefits of Pilates and yoga is growing. For example, some studies showed that regular engagement in Pilates is associated with a boost in functional autonomy, balance, flexibility, and muscle strength . Other studies show that regular yoga participation helped individuals alleviate muscle-related pains, especially among adults with sedentary lifestyles or suffering from chronic illnesses

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