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This Just Might Be The Best Pizza In The World

World Champion Pizza Maker Tony Gemignani with his Pizza Romana.

As former New Yorkers, my husband and I are very snobby about pizza.

So, although we hate to admit it, we may have found the best pizza in the world in … San Francisco?

The pies at Tony’s Pizza Napoletana, which just celebrated its 10th anniversary, are so good, they’re worth a trip from anywhere in the world. And you’d have to stay for a couple of days so you can really taste them all.

Owner Tony Gemignani has won many prestigious awards, including Best Pizza Margherita at the World Pizza Cup in Naples, Italy, and Best Pizza Romana at the World Championship of Pizza Makers in 2011. He was the first and only Triple Crown winner for baking at the International Pizza Championships in Leece, Italy, and was the first American and non-Neapolitan to win the coveted title of World Champion Pizza Maker at the World Pizza Cup in Naples in 2007. He was also a pioneer in bringing several different styles of pizzas and other Italian dishes to the Bay Area.

Since discovering Tony’s, my husband and I have come up with creative excuses for visiting San Francisco on a regular basis because we literally dream about his pizzas and can only go so long without one.

Today In: Lifestyle

Here’s what Gemignani himself had to say when I asked him about all things pizza. Warning: Do not continue reading if you’re hungry. 

How did you get started making pizza? 

I’ve been involved in the pizza industry since 1991. I started making pizza at my brother’s acclaimed Pyzano’s Pizzeria in Castro Valley. Eventually I began working with different independent pizza shops and later went to Italy and traveled a ton. After winning multiple world pizza competitions, I made my way back to the U.S. and started to learn regional styles (think New York, Chicago, St. Louis, New Haven, and more).

Leading with my mission statement, “Respect the Craft,” I’ve devoted myself to learning everything there is to know about pizza, and I’ve aimed to showcase my knowledge and passion with each person that comes in to experience our menu of thirteen regional styles of pizza. This craft has taken me on a great journey that I’m excited to continue.

Did you know right away you wanted pizza to become your life’s work? 

I always loved cooking. Even in high school I took Home Economics courses. Back then I didn’t think anything of it. Then, quickly after high school I started working at my brother’s pizzeria and fell in love with it right away.

I ended up getting my pizza certification in Italy and am an official U.S. Ambassador of Neapolitan Pizza by the city of Naples – a prestigious title only given to three people in the entire world. I am also the first Master Instructor in the United States from the Scuola Italiana Pizzaioli and am the proprietor of the International School of Pizza where I certify chefs from around the world—all through Tony’s Pizza Napoletana.

I’ve had the pleasure of teaching so many great pizza makers, who have gone on to open up their own great pizzerias and make incredible pie. In a sense, they carry on the work for me and it’s a very special process to be a part of.

What is about pizza that makes it so beloved to people?  

Growing up, pizza is every kid’s favorite food. It’s communal, fun, and easy—you can make it your own, whether that’s creating something simple or complex. You can make round, square, thick, or thin.

I think that sense of nostalgia stays with you as you become an adult. Pizza brings people back to when life was a bit simpler. And let’s face it, pizza is delicious no matter how old you are.  

One of the things that makes your restaurant so unique is the variety of ovens. Can you give readers a quick education, please?

Our menu offers a wide variety of Italian and American pizza styles, all cooked in one of seven different ovens. We have the true Neopolitan pizza made in a burning wood up to 900 degrees, to a blistering 1000 degree coal oven, along with an assortment of gas and electric ovens, each perfectly suited to the particular style of pizza cooked in it.   

What are the most popular pizzas at Tony’s? 

That’s a tough question. We have multiple award-winning pies on the menu, including our popular Margherita Napoletana (we only make 73 of them each day), Pizza Porto, Cal Italia, La Regina, Burratina di Margherita, and New Yorker which is coal-fired in our 1000 degree oven.

Which pie is your personal favorite?  

That’s like asking a father who his favorite son is. You know I have one, but I’ll never admit it. And, honestly, I love everything. That’s why I like to explore so many different styles of pizza.

Let’s talk about some other dishes like those incredible squash blossoms. How did you come up with those?

Being in California, we are very lucky to have access to some of the best seasonal produce. The California-style pizzas on our menu are a nod to these seasonal ingredients, and we have fun getting creative with surprising pairings. Last year, we launched the squash blossom & burrata pie inspired by the spring season featuring ricotta stuffed squash blossoms, burrata, prosciutto di parma, crushed red pepper, mozzarella, and shaved parmigiano reggiano.

Other than pizza, what are some of the restaurant’s most popular dishes? 

We make our own pasta and case sausages in-house, and offer a wide selection of pastas, antipasti, salads, and desserts. A few stand out crowd-favorites are the Coccoli (delicious rounds of sea-salted fried dough that can be filled with your favorite ingredients), Meatballs Gigante, Peroni Battered Fried Artichokes, and Housemade Bucatini Pasta.  

We should mention your wine awards, as well. What are they and what do they mean to you?

We recently received Wine Spectator’s Award of Excellence for the 5th year in a row, which is such an honor. Wine Director Jules Gregg ensures that our wine list is as thoughtful and expansive as our food menu. We offer 65 different varietals and 185 wines, highlighting intentional selections from Italy and California.

Mixologist Elmer Mejicanos also provides a full bar program featuring hand-crafted artisan cocktails and an extensive tequila and beer collection.  

Tell us about the process of coming up with recipes. How do you experiment?

To make the perfect pizza, it’s all about the ingredients. I start with flour as the foundation; it’s  the heart and soul of pizza. Balance is important, but it’s really about your dough, sauce, and cheese. I always want to make sure that my dough balances with the other pizza flavors, while taking you through a journey with each bite.  

Describe those award-winning pizzas so we can drool a little.  

·     One of our most popular pies is the Margherita Napoletana (we only make 73 per day), a World Pizza Cup winner in Naples, Italy. It features dough finished by hand using Caputo Blue flour then proofed in Napolitana wood boxes, San Marzano tomatoes, D.O.P., sea salt, mozzarella for di latte, fresh basil and extra virgin olive oil.

·     Pizza Porto, my most recent award-winning pie, won the 2018 All-Stars Pizza Championship in Porto, Portugal. It features Portuguese chorizo, nduja, micro greens, mozzarella, top Sao Jorge cheese, port reduction, crema di port, and smoked sea salt.

·     Cal Italia, a gold medal winner of Food Network’s Pizza Champions Challenge, features asiago, mozzarella, Italian gorgonzola, Croatian sweet fig preserves, prosciutto di parma, parmigiano, balsamic reduction, and no sauce.

·     La Regina, a gold cup winner at the International Pizza Championships Parma, Italy, features soppressata picante, prosciutto di parma, mozzarella, parmigiano, provolone, and arugula.

·     Burratina di Margherita, a gold cup winner at the International Pizza Championships Lecce, Italy, features burrata, cherry tomatoes tossed with fresh basil, extra virgin olive oil, and balsamic reduction.

·     New Yorker, a gold medal winner Las Vegas, features mozzarella, hand crushed tomato sauce, natural casing pepperoni, sliced Italian fennel sausage, calabrese sausage, ricotta, chopped garlic, and oregano.  

How does it feel to have your pizzas named best in the world? How do you top that?! 

It is truly an honor and a blessing. It’s also a bit surreal—especially to have won internationally. It’s one of the best feelings ever, but I’m always trying to make it better. After I win a championship, I look at that pizza and think to myself—how can I make it better?  

What’s next for you?  

I hope pizza lovers will come visit us at our Bay Area and Las Vegas locations in exciting new venues. We also have Tony’s locations in San Francisco’s Levi’s Stadium and Tony G’s within the new Chase Center, and there are more to come soon.  

Do you ever get sick of pizza?

Never.

Follow me on Twitter or LinkedIn. Check out my website.

I believe the world would be a better place if we all traveled more, and I write about everything from luxury spas, cruises and hotels to quirky museums and street food in order to encourage people to get out and explore. When I’m not traveling around the globe—and even when I am— I blog at Midlife at the Oasis, my award-winning website. Over the past 20 years, I’ve written for dozens of magazines and was a Contributing Writer to Entertainment Weekly for more than a decade. In 2010, I was one of the Ultimate Viewers selected by Oprah Winfrey to accompany her to Australia. Since then, I’ve won three BlogHer Voices of the Year awards and become a Travel Expert at USA Today 10Best and a regular contributor to AAA Midwest Traveler and Southern Traveler. I’m a member of Society of American Travel Writers and North American Travel Journalists Association. Join me on my journeys on Instagram and Twitter @loisaltermark.

Source: This Just Might Be The Best Pizza In The World

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A Lot of Companies Want to Save the World. Impossible Foods Just Might Do It with Its Plant-Based Meats

On January 7, 2019, at the Consumer Electronics Show in Las Vegas, Impossible Foods announced its masterpiece: Impossible Burger 2.0, a soy-based protein batter that, when clumped into a patty and thrown onto a griddle, sears and sizzles like a real cow burger. To showcase the edible tech–the first ever presented at the gadget expo–the team had booked the patio and bar of the Border Grill in the Mandalay Bay hotel and prepared Impossible sliders, tacos, empanadas, and even steak tartare. To explain the underlying science and the environmental benefits and the culinary possibilities, they rounded up a panel featuring the restaurant’s chef, Mary Sue Milliken, Impossible’s chief scientist, David Lipman, and the company’s founder and chief executive, Patrick O. Brown.

“The Impossible Burger 2.0 is demonstrably better in flavor, in texture, in juiciness” than the 1.0, Brown told the throng of 350 as more folks pushed their way inside. “And unlike the cow, we are going to be getting better every single day from now until forever.” As he spoke, he looked a little nervous. He swayed in his seat; some in the crowd noticed that he’d absentmindedly left his iPhone’s flashlight on–it was glowing as he fidgeted with it. “We’re not just a technology company,” he said. “We are, right now, the most important technology company on earth.”

Brown, like the cattle he competes so hard against, is generally happiest back home among his herd (other research scientists). But no matter where he roams, the lanky 65-year-old dresses like a tech bro put out to pasture: faded hoodie, scuffed Adidas, dreamy gaze. Just don’t mistake his calm affect and soft monotone for bovine docility.

Halfway through the press conference, a reporter raised her hand and inquired about the burger’s safety. Wasn’t Impossible meat’s key ingredient, heme, made using genetically modified ingredients? Brown’s eyes went hard. He then treated her to a three-minute lecture on heme’s origin and biology. “The fact that heme is produced by genetic engineering is a complete non-issue from a consumer safety standpoint,” he said, sharpening his voice, word by word. “It’s a way safer way to produce it than isolating it from soybean roots, and a vastly safer way to produce it than covering the entire frigging planet with cows, which is the way we’re doing it now.”

Rachel Konrad, Impossible’s chief communication officer, brought her thumb and index finger to her forehead and stared down at the floor. To Brown, you see, Impossible Burger 2.0 is not simply a tasty, albeit processed, veggie option. Impossible meat is humanity’s best chance to save the earth. Forgive him if he gets a little wiggy about it.

Every December, Inc. recognizes a startup that, in the past year, has done more than succeed in the marketplace, but, in some way, has changed the world, shifting how we think or how we live our lives. Impossible Foods has given a radical twist to what used to be a straightforward question: What’s beef?

Well, beef is food, and an ever more popular one–the fatty protein generated a record $310 billion in global sales last year. But beef is also an environmental catastrophe. And the reason beef is so destructive is simple: It comes from cows. Cattle collectively occupy 27 percent of U.S. land, devastating biodiversity. Every year, a typical American cow eats five tons of feed, consumes 3,000 gallons of water, and subsequently belches and farts the equivalent of 15 kilograms of greenhouse gases for every 100 grams of protein it provides, making cattle one of the planet’s biggest contributors to climate change.

But what if juicy, delicious beef didn’t come from cows?

In 2009, Brown, an accomplished biochemist and pediatrician, took a sabbatical from Stanford University and decided to make a head-on charge at animal agriculture. He’d grappled with mind-bendingly ambitious projects before. In the 1980s, he helped map the human genome as a postdoctoral student in the lab of Nobel Prize winners J. Michael Bishop and Harold Varmus; in the 1990s, Brown invented the DNA microarray, also known as a biochip, which scientists still use to study gene expression, earning him membership in the National Academy of Sciences. But get the world to give up cows? Nothing came close.

Impossible Foods CEO Pat Brown has made plant-based meat the most important oxymoron in the food business. Kelsey McClellan

Ten years and hundreds of millions of dollars in venture funding later, Brown and his team brought forth Impossible Burger 2.0, a veggie burger that tastes so uncannily like cow that a lot of people–vegetarians, carnivores, gourmands, fast-food executives–can’t believe their taste buds. Until very recently, the product would have sounded like an oxymoron: plant-based meat. Yet, in 2019, Burger King added the Impossible Whopper to its menu throughout the U.S., and José Cil, CEO of parent company Restaurant Brands International, credited the sandwich with a chainwide boost in foot traffic as the company posted its best same-store revenue growth in four years.

Practically every fast-food chain in America is now testing Impossible Burger or one of its competitors. There are Impossible sliders at White Castle and Impossible fajita burritos at Qdoba, not to mention patties made by Beyond Meat–Impossible’s more widely distributed, if not as meaty-tasting, competitor–at Carl’s Jr., McDonald’s, and Dunkin’. Food industry giants have raced to bring out their own beef substitutes, too.

Much like Tesla’s Model S electric car, the Impossible Burger is a fancy and costly invention, concocted by an outsider genius, that has proved that consumers will make an environmentally friendly choice if you give them an attractive product. In the process, it has done something even more remarkable: It made veggie burgers sexy. Its name is now synonymous with plant-based meat; people call almost everything an Impossible Burger whether it’s produced by Impossible or somebody else, making Impossible the faux-meat company to watch. And, unlike Beyond Meat, Impossible remains resolutely a privately held company.

Also like Tesla, Impossible Foods is unprofitable– despite revenue expected to surpass $90 million in 2019–and its future is uncertain. The success of its product has threatened to overwhelm the company, with staffers fighting, sometimes heroically, to meet demand and managers adjusting standard business processes on the fly. More than anything, Impossible Foods provides a lesson in the craziness that can ensue if what you do becomes a really big deal.

On a clear, crisp morning in late September, Brown parked his Chevy Bolt in the lot of Impossible Foods headquarters in Redwood City, California, and trotted into a conference room, a mug of coffee and a vegan chocolate chip cookie in his hand. He’s been a vegetarian since the 1970s, and cut dairy from his diet 20 years ago. The past week had been a whirlwind: Impossible Foods had introduced 12-ounce packs of Impossible beef in three supermarket chains, its first foray into the grocery business, and he’d traveled to Los Angeles and New York City for launch events.

Shortly after noon, he joined the weekly marketing department meeting. Thirty or so employees poked at salads in compostable bowls. (Impossible Foods provides a buffet of raw veggies, fruit, and other snacks in the break room every day, but not Impossible meat, which is still too costly and in demand to give away.) Joe Lam, a director of consumer insights, went over the first few days of grocery sales, highlighting the promising results–that weekend, the company had outsold ground beef by a considerable amount at Gelson’s, a chain in L.A.–and glossing over others–at Wegmans, Impossible had the No. 1 unit sales in “meatless proteins,” but he didn’t say much more.

Impossible Foods’ researchers had zero qualms about employing cutting-edge science that farmers’ market types find freaky.

Brown peppered the team with questions about the data. “But does it come at the expense of ground beef?” he asked about the Gelson’s results. “Were ground beef sales up, down, or steady? What else happened? Did they run out of hamburger buns?”

Since founding the company, Brown’s natural tendency has been to run it like a science lab–just like the ones he had at Stanford and the Howard Hughes Medical Institute in Chevy Chase, Maryland. Born in the D.C. suburbs, Brown saw a lot of the world as a child–his father was in the CIA–and then settled in at the University of Chicago, where he majored in chemistry and later earned an MD and a PhD in biochemistry. He had his first brush with the business world only in 2010, as co-founder of Kite Hill, which sought to make plant-based dairy products and quickly commercialized yogurt, cream cheese, and ricotta.

At Impossible, he and his R&D staff began their study of beef development at the molecular level, mapping the 4,000 proteins, fats, and other biological compounds that add up to a cow. Next, they put together a catalog of all commercially available plant-based ingredients, such as protein isolates from soy, peas, hemp, and potatoes. From there, Brown’s group created their simulacrum, matching plant compounds to the bovine ones, testing their concoctions for flavor, smell, and texture–occasionally by nibbling on them, but usually via sophisticated gear that could gnash meat samples and spit out chewiness data in charts.

Impossible’s competitors approached the problem differently. More than 30 companies were attempting (fairly unsuccessfully) to grow actual animal protein in petri dishes, while startups like Beyond Meat were formulating plant-based patties from all-natural and gluten-free ingredients. Only Impossible Foods researchers sought to reverse-engineer beef from plants–and had zero qualms about employing cutting-edge science in the name of beefiness, including methods that some farmers’ market types find freaky.

This is how, using genetic engineering techniques, they got yeast to bleed mass quantities of soy leghemoglobin, which is typically found in soybean roots but is chemically similar to the myoglobin found in our own mammalian veins. Both contain heme–and heme is what makes Impossible possible. It looks like blood and tastes like blood, and when you add it to textured soy protein and a few other ingredients, it makes an extremely convincing burger.

Brown’s development process was painstaking and expensive. Impossible raised more money each year than the year before–$3 million in 2011, $6.2 million in 2012, $27 million in 2013, $40 million in 2014, $108 million in 2015–and poured it almost entirely into R&D. “The staff was 95 percent scientists” as late as the fall of 2015, says Dana Worth, a graduate of Stanford’s business school who joined Impossible that year, when it started hiring actual business people.

Scientists at Impossible Foods, many of them former biochemistry colleagues of CEO Pat Brown’s, worked for five years on their plant-based beef recipe before the company sold a single burger. Here, in the test kitchen at headquarters in Redwood City, California, Impossible Foods is developing everything from breakfast sausage to fried chicken to steak. Much of the hundreds of millions of dollars raised by the company–which includes $300 million in 2019–has gone toward R&D.Kelsey McClellan

As Brown went about adding a company to his science lab, he approached entrepreneurship as he had beef–as though he were building the business from first principles. Some early decisions left the MBAs scratching their heads. Brown banned Gantt charts, the step-by-step product-management tool taught in business school, because they failed to account for the unpredictability of new projects. On the day I visited him, he launched into a lengthy complaint about using spreadsheets in Excel for sales modeling.

“Excel is–and no offense to Bill Gates, who is one of our investors, and a good guy–a shitty tool for modeling. OK?” said Brown, swiveling his chair over to the dry-erase board, marker in hand. He then excitedly began sketching out a Monte Carlo simulation, which can generate thousands of possible outcomes–a method he prefers.

Yet Impossible has struggled with issues that other companies handle matter-of-factly. When I asked Worth, who is now head of U.S. food service sales, and CFO David Lee about how budgeting worked there, they looked at each other and laughed. “We’re figuring that out,” said Lee, who tries to synthesize Brown’s many-world analytical approach with investors’ more conventional expectations.

Nor has Impossible’s publicity always been glowing. On September 5, 2018, a bar fight broke out at a company party when a man tried to stop a male Impossible employee from harassing one of their female co-workers, according to a legal complaint. “What you read in the newspaper is not necessarily an accurate representation of what happened” is all that Brown will say about it. “By and large, I don’t think our employees are any worse behaved” than his researchers at Stanford were.

The Impossible Burger 2.0 launch in early 2019 quickly showed what happens when a company isn’t ready for its wildest dreams to come true. Impossible’s existing distributors, which already sold Impossible beef to some 5,000 restaurants, vastly increased their orders–by mid-summer, Impossible meat would be on the menu at another 5,000 locations.

Yet, as demand swelled, the sole manufacturing facility still operated just one assembly line with staff sufficient for only a single eight-hour shift. Inventory ranging from vital ingredients like heme to basic supplies like liquid nitrogen, which helps keep the assembly lines cold, quickly dwindled. The company had achieved Brown’s first great ambition: It created a plant-based protein, and it was a hit. Only now, the company was speeding toward crisis.

Impossible Foods’ investors, who have owned a controlling stake in the company since the early funding rounds, say they knew about the company’s vulnerabilities from the outset but decided the risk was worth it. “There was no due diligence, no spreadsheets, no rates of return calculation,” says Vinod Khosla, founder of Khosla Ventures. But, he felt, the issue of animal agriculture “is too large and too important not to address, and this is a world-class guy to address it.” For his part, Brown concedes he’s no moneyman. “My wife manages our family finances,” he says. “I find the whole area just so tedious.”

The company would have to play catchup. Impossible’s board had finally joined the search for an operations-focused president to assist Brown in September 2018, eventually wooing Dennis Woodside, a veteran Google executive and Ironman triathlete who had most recently been chief operating officer at Dropbox. But by the time Woodside was ready to begin, it was mid-March, and he was blindsided by what he found.

“When I started having conversations about the role, everybody said it was initially going to be largely about sales,” he says now. “Then, two weeks in, Pat said, ‘You’ve got to go up to Oakland. You’ve got to figure out how to scale supply.’ “Frustrated employees, writing reviews on Glassdoor that month, described a company with its wheels coming off. “The organization is eating itself alive. The arrogance is overwhelming,” wrote one. “It’s a great mission with some of the worst management in the bay area,” wrote another. “The CEO has good intentions (and is a true scientific genius), but is a terrible business leader,” posted still another.

Brown believes that staffers were feeling more stressed than they needed to be, and were doing a good job. “It’s not really in my phenotype to freak out or assign blame,” he says. “People were kind of demoralized because they felt like, oh, we fucked up. But, frankly, I never felt that way. I felt like the problem was we had planned naively, and we could learn from it.”

His takeaway was that the supply crunch arose not from mismanagement but from a misunderstanding of “the kinetics of the food sales process,” as he puts it, notably the delays as orders filter up from restaurants and distributors stock the products. That lag disguised demand at the end of 2018, so the company failed to ramp up production quickly enough. “It wasn’t so much that our sales fell below projections,” Brown says, “but that they were a couple of months behind.” Welcome to Restaurant Biz 101.

“It’s not really in my phenotype to freak out or assign blame. I felt the problem was we planned naively, and we could learn from it.”

Regardless of what the data said, the company now had to scramble. Starting in April, it shifted salespeople from prospecting for business to addressing concerns of existing customers. It then hurried to make a deal with OSI, a Chicago-based food processor that makes beef patties and the like for McDonald’s and other chains, to duplicate the output of Impossible’s Oakland plant.

Meanwhile, the good news kept getting worse. That very month, overjoyed Burger King executives flew to Impossible’s headquarters to tell them that their small test of an Impossible Whopper at 59 of their locations in St. Louis had been a roaring success. They wanted to roll the product out to all 7,200 U.S. Burger Kings as soon as possible.

On April 22, Brown sent a companywide email, explaining that surging demand, along with the new Burger King rollout, was putting the company in existential peril: “We will need to increase production at least sixfold over the next several months and 10-fold by the end of 2020. (Yes, you read that correctly),” he wrote. He asked for volunteers to come to Oakland to staff a second assembly line.

The work would be hard, he added, “but an epic opportunity for heroism, with huge stakes.” Forty employees (who got overtime pay) headed up to the refrigerated facility. There, a motley crew of scientists, salespeople, and IT staff took turns working 12-hour shifts, stacking patties and operating machinery. Person by person, the R&D lab was transformed into a manufacturer.

In 2019, Impossible beef popped up everywhere from steakhouses like Le Marais in Manhattan, where an Impossible burger with Sriracha mayo and a side of fries sells for $21, to fast-food joints like White Castle, which sells an Impossible slider with a slice of smoked cheddar for $1.99. “It works well in any place you’d use ground beef. You can crumble it, fry it, form it into patties,” says J. Kenji López-Alt, who sells an Impossible meatball sub at his restaurant, Wursthall, in San Mateo, California.
After rolling out the Impossible Whopper ($5.59) nationwide, Burger King saw its highest same-store sales growth in four years. Also pictured: an Impossible banh mi sandwich at Peaches in Brooklyn ($15) and an Applebee’s Handcrafted Impossible Burger ($20.99) at its Times Square location in New York City.Cole Wilson

Unified by the stress and the cold, the staff put together a plan they called Back to Redwood City, with the aim of getting scientists home to R&D. By August, the partnership with OSI was up and running, just in time to supply all of those Burger King outlets for the fastest launch in the chain’s history.

On a recent morning at Impossible’s Oakland plant, production was brisk. In a specially sanitized fabrication area, staff in full bodysuits operated huge paddle mixers as dry ice vapor wafted through the air and five-pound bricks of bright pink Impossible beef ­chunked along a frozen conveyor belt toward the packaging station. Still, Oakland employees appeared to be under enormous pressure.

Earlier that morning, I’d watched a distraught quality assurance technician rush up to the plant manager and ask if production staff could be tasked to help her meet an urgent sampling deadline. “I’m going to cry,” she said, fighting back tears and rushing off before getting an answer.

But Impossible is making progress in smoothing out processes. At the Oakland facility, the company added a noon standup meeting to check production against targets, and implemented a scheduling system for the trucks that deliver the 20-kilogram sacks of textured soy protein, the vats of sunflower and coconut oil, and the 55-gallon drums of heme. Improvements like these, along with cost savings from economies of scale, have brought down the cost of goods by 50 percent this year alone, Woodside says.

The challenges remain formidable. Impossible is taking a measured approach to retail, for now selling only in small chains. But the slow rollout leaves it vulnerable: Beyond Meat is already in 28,000 U.S. groceries, and Nestlé, Tyson, and Don Lee Farms have all recently introduced simulated-meat products.

The beef industry is fighting back, too, with lobbying under way in 24 states to ban the phrase “plant-based meat.” Impossible Foods won’t have the newest tech forever, either, with upstarts working on gadgets like 3-D printers that make steak. And Impossible is burning cash as it builds production and develops new items, from breakfast sausage to fried chicken.

Impossible Foods did the unthinkable and got everyone hooked on its plant-based burgers. Kelsey McClellan

The company must also fight off negative perceptions that its product is “processed crap that comes in a box,” as South Park recently described plant-based meat in an episode titled “Let Them Eat Goo.” Impossible Foods doesn’t like to talk about the provenance of heme, its magic ingredient, perhaps because it’s produced by a contractor in a microbial fermentation plant that has turned out antibiotics, biopharmaceuticals, and enzymes used in biofuels and fracking. And the Center for Food Safety, an environmental group, has petitioned the FDA to keep Impossible meat out of groceries, contending that testing of heme has not been sufficiently rigorous.

Brown argues that nothing about heme should trouble consumers–it has been approved for use by the FDA–and that the term processed is an almost meaningless buzzword. “Virtually every food that you love is processed to a similar degree as the Impossible Burger in the sense that a bunch of ingredients are carefully chosen and fermented, cooked, or blended to make something that’s delicious,” he says. “It’s useless–like food racism or something–to just slap some stupid, broad label that mischaracterizes our products in this way.”

He is equally dismissive of nutritional cavils like the fact that Impossible meat has four-and-a-half times the sodium of beef. “You’d have to eat six Impossible Burgers to hit your sodium limit,” Brown says (though at Burger King, two Impossible Whoppers would nearly do the job.) “It’s kind of like saying passion fruit has more sodium than a peach, but who gives a shit?” As for lab-grown meat, says Brown, “Good luck harvesting embryos of calves, feeding them intravenously, and, since they’re immuno­deficient, making sure not a single virus or bacteria gets in there.”

Brown would rather focus on what he does best: rallying the troops toward his planet-saving vision and running his highly pedigreed R&D lab. He says he expects to double production every year, which would help him with his goal of achieving cost parity with traditional beef by 2022. That’s no mean feat, given that the price per pound of textured soy protein–Impossible’s primary ingredient but not its most expensive one–is about the same as the wholesale price of ground beef. “All the economics of everything we’re doing get progressively better with scale,” he says.

And size matters. Though he generally avoids speaking ill of his plant-based competitors–they’re all working to tip Big Cow on its ear–sometimes he can’t help himself. He scoffs at Beyond Meat’s research budget, which was a mere $9.6 million in 2018–not even the same order of magnitude as his company’s. “The goal here is we have to completely replace animals as a technology in the food system,” Brown says. “That is a huge task.”

To anyone who hasn’t been sipping heme recently, the phrase “replace animals as a technology” sounds insanely ambitious, or just plain insane. But consider who’s saying it, and what he’s achieved so far, and, perhaps, this simple fact: A few years ago, what would most people have said about the idea of making meat from plants? Impossible.

Additional reporting by Guadalupe González.

 No Cows Allowed: A Millennium of Plant-Based Meat

Getty Images

Ca. 900 CE: Let There Be Soy
Chinese writer Tao Gu describes tofu as “small mutton”–the first recorded reference to tofu as a meat substitute.

Wikipedia

1877: Spam for Vegans
John Harvey Kellogg introduces Protose, faux meat in a can made from peanuts, wheat gluten, and soy, to feed patients at a vegetarian sanitarium.

1985: Fun With Fungi
In the United Kingdom, a company called Quorn makes fake meat out of a microfungus. In the U.S., Gardenburger brings out a patty made from mushrooms, onions, brown rice, rolled oats, cheese, garlic, and herbs. It tastes remarkably like cardboard. The company files for bankruptcy in 2005.

2013: Petri-Burger
Dutch scientists make the world’s first lab-grown burger from cow muscle cells, fetal calf blood, and antibiotics for the bargain price of $325,000, while in the U.S., Beyond Meat introduces its faux chicken made from pea and soy protein at Whole Foods.

Kelsey McClellan

2019: Head of the Class
Impossible Foods unveils Impossible Burger 2.0, which contains heme, derived from soy leghemoglobin, giving the patties their beefy, bloody flavor. Burger King fashions it into the Impossible Whopper.

By Burt Helm Editor-at-large @burthelm

Source: A Lot of Companies Want to Save the World. Impossible Foods Just Might Do It with Its Plant-Based Meats

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Plant-based meat is gaining traction among carnivores and vegans alike. Here’s what the Beyond Meat hype is all about. Introducing The Upstarts, a new series about the companies you love that came out of nowhere and are now everywhere. » Subscribe to CNBC Make It.: http://cnb.cx/2kxl2rf About CNBC Make It.: CNBC Make It. is a new section of CNBC dedicated to making you smarter about managing your business, career, and money. Connect with CNBC Make It. Online Get the latest updates: http://www.cnbc.com/make-it Find CNBC Make It. on Facebook: http://cnb.cx/LikeCNBCMakeIt Find CNBC Make It. on Twitter: http://cnb.cx/FollowCNBCMakeIt Find CNBC Make It. on Instagram: http://bit.ly/InstagramCNBCMakeIt #CNBCMakeIt #BeyondBurger #PlantBased How The Beyond Meat Burger Is Taking Over The Multibillion-Dollar Beef Industry — The Upstarts | CNBC Make It.

The Popeyes Fried Chicken Sandwich Is Back. Here’s What You’ll Find

The Popeyes fried chicken sandwich that kicked off last summer’s Great Fried Chicken Sandwich Wars returned on Sunday. And judging by my experience in getting one, the buzz around the sandwich is back, too. Popeyes announced the sandwich’s return last week, in time for National Sandwich Day. The signs were up, but there was no sign of the sandwich.

“Sunday at 10 am sharp,” the counter clerk told me, via the drive-thru intercom. “You better get here early.”

I hadn’t been planning to be there at the opening bell, but I woke up in time, thanks to the end of Daylight Savings Time. So, I bundled my 91-year-old aunt, Maxine Clapper, into my Prius and set off.

The scene. We arrived at 9:50 am to find a knot of people waiting outside the door, and 14 cars in the drive-thru and the parking lot. We were car No. 11 in the drive-thru.

But at 10 am, we were told there was a delay. The restaurant would open at 11 am, despite the instructions we were given and the hours posted on the door .

The delay wasn’t explained, but the restaurant then posted “cash only” signs which made me think it might have been a credit card processing issue.

The wait. We contemplated leaving, but decided to stay. Around us, others stayed, too, including the group at the door. A manager eventually came out and gave those people numbers so they could go wait in their cars in the 37F cold.

As the 10 am hour ticked by, more people arrived. The drive-thru line re-formed, and eventually, it stretched down the side of the restaurant, through the parking lot, past the front of the restaurant and onto the road outside.

I chatted with a couple of customers, and learned they had been unable to get the Popeyes sandwich during its first appearance (I nabbed one just before it sold out).

They were determined to get one this time. And after the restaurant doors finally opened at 11 am, the first customers emerged, holding their Popeyes bags high in victory.

It took us about 25 minutes to get up to the drive-thru window and collect our sandwiches. We pulled into a parking lot space, and opened the bag. On Friday, I stopped by my local Popeyes near Ann Arbor, Mich., just to see if it had arrived early.

The sandwich. This iteration of the Popeyes fried chicken sandwich seems identical to the previous version. For $3.99, you get a generous portion of fried chicken breast, a dollop of mayo, two pickles and a soft bun.

If anything, the chicken was even more moist than last time, perhaps because it was prepared in the morning rather than afternoon.

And the pickles seemed thicker, almost a little too thick for a sandwich. We both took them off the sandwich and ate them as a side dish.

Since I’d tried it before, I was curious what Maxine thought of it.

She pronounced it “good,” her all-purpose compliment for something she enjoys eating, and said she would have one again if I brought it home to her. (She’s not from the eat-in-your-car generation, which is understandable.)

She was unable to finish her sandwich, which seems a little large for elderly appetites. Popeyes would do just fine if it made a chicken sandwich slider.

The buzz. A huge advantage to this Popeyes launch, of course, is that it took place on Sunday, when its main rival, Chick-fil-A is closed, and something Popeyes touted in its run up to the chicken sandwich’s return.

Popeyes sign

That Sunday availability is likely to result in a big launch day.

As we drove off, I counted 25 cars waiting in the drive-thru line, and the parking lot was nearly full. I asked the counter clerk how many she thought they would serve, and she estimated it would be more than 100.

Based on the early demand, they most likely sold them all by the end of the lunch hour.

Business may not keep up at that rate, and Popeyes might not get the massive marketing boost that the chicken sandwich generated last time.

But at least for now, it has successfully fired its second shot.

Follow me on Twitter. Check out my website.

I’m an alumni of the New York Times and NPR. I learned to cook from my mom, and studied with Patricia Wells and at Le Cordon Bleu. E: mamayn@aol.com T: @mickimaynard I: @michelinemaynard Sorry, I don’t honor embargoes.

Source: The Popeyes Fried Chicken Sandwich Is Back. Here’s What You’ll Find

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Popeyes Chicken Sandwich returned to all locations today, ready for all to enjoy but what has changed IF ANYTHING AT ALL?!?! Let’s discuss this in the comments and be sure to slap a like on this video if you enjoyed it. Sharing is Caring and so be sure to share this video with friends and family. Tell them all to SUBSCRIBE and TURN ON THOSE NOTIFICATIONS my SEXY PIECES!!! Mrs Drops Update: For anyone curious, all you had to do was follow your boy on my IG: @OFFICIALDAYMDROPS and you would have known what time it was! 😉 I post there DAILY is all I am saying 😉 Royalty Free Music: Epidemic Sound ► (DD Ice Cream & MORE) https://linktr.ee/officialdaymdrops ► I’m now w/ McJuggerNuggets on his StoryFire App: https://storyfire.com/write/series/st… Royalty Free Music: Epidemic Sound BEST & WORST RESTAURANTS LISTING: BEST CHINESE: https://youtu.be/CFTnPqIRFOs WORST CHINESE: https://youtu.be/h9dAUaWFuto BEST JAMAICAN: https://youtu.be/73xnuACRLCM WORST JAMAICAN: https://youtu.be/8aa0uojyWBM BEST PIZZA: https://youtu.be/XQ6n1A7uMwY WORST PIZZA: https://youtu.be/USP3TA7JHKA BEST BREAKFAST: https://youtu.be/oOUsmkOdqjQ WORST BREAKFAST: https://youtu.be/a8nA7mVctAo BEST MEXICAN: https://youtu.be/Dzd3Doqj-YA WORST MEXICAN: https://youtu.be/UnKIqpozsGQ BEST STEAKHOUSE: https://youtu.be/OOw_hM7u–0 WORST STEAKHOUSE: https://youtu.be/JmjRfontkTo BEST GOURMET BURGER: https://youtu.be/gF9ZTMxhWDA WORST GOURMET BURGER: https://youtu.be/lUxmuq0lEoE BEST BBQ: https://youtu.be/3xX9zJVcZ38 WORST BBQ: https://youtu.be/BxKCI-IuikM BEST SEAFOOD: https://youtu.be/wZadbE_sRv4 WORST SEAFOOD: https://youtu.be/K052EEog2YU BEST WINGS: https://youtu.be/hTiPKWUvCG4 WORST WINGS: https://youtu.be/UK21FhxbRWs BEST ITALIAN: https://youtu.be/bw8TidYD_1s WORST ITALIAN: https://youtu.be/mKmS6KIQgxs BEST FOOD TRUCK: https://youtu.be/LqsESitm0s4 WORST FOOD TRUCK: https://youtu.be/BvnG330VWVo BEST BUFFET: https://youtu.be/en842DdTHaQ WORST BUFFET: https://youtu.be/UBNWGpJo3tw BEST SANDWICH: https://youtu.be/sdNm6eRoQ-w WORST SANDWICH: https://youtu.be/fgKprIVLNhg BEST RIBS: https://youtu.be/NmWEbDF6YX4 WORST RIBS: https://youtu.be/rWr3Id136pQ BEST LOBSTER: https://youtu.be/7I9lyPnik0k WORST LOBSTER: https://youtu.be/fX4-lO7YkK0 BEST HOT DOGS: https://youtu.be/_4QKKCPHQbU WORST HOT DOGS: https://youtu.be/0-l-wYldRMI BEST FRIED CHICKEN: https://youtu.be/PMkC2D3U-Uk WORST FRIED CHICKEN: https://youtu.be/Ba-nwSXRoR4 BEST ICE CREAM: https://youtu.be/2hSdsZ0MHaI WORST ICE CREAM: https://youtu.be/LUPWXcNShUg BEST BAKERY: https://youtu.be/8A-lQnuBf9c WORST BAKERY: https://youtu.be/PTudTfCVLEA #daymdrops #popeyeschickensandwich

Popeyes Chicken Sandwich, Now A Sell-Out, Is A $65 Million Marketing Win

You couldn’t watch a television news program or scour Twitter or Facebook the past week without spotting some mention of Popeyes fried chicken sandwich. But how did that translate to marketing value?

Awfully well, as it turns out.

Apex Marketing Group estimated Wednesday that Popeyes reaped $65 million in equivalent media value as a result of the Chicken Sandwich Wars.

The firm, based outside Detroit, defines that as the price a company would have to pay to purchase the attention it received for free.

Apex takes into account television, radio, online and print news reports, as well as social media mentions.

The evaluation was conducted from Aug. 12, when the sandwich went on sale nationally, through Tuesday evening, yielding 15 days’ worth of data.

Today In: Consumer

The $65 million figure is nearly triple the $23 million in media value that the sandwich generated in its first few days on sale, according to an earlier Apex estimate.

On Tuesday, Popeyes announced that the chicken sandwich would be sold out by the end of the week at its U.S. restaurants.

But it says it is scurrying to bring back the chicken sandwich as a feature of its regular menu, not simply a limited-time offer.

“It is a permanent menu item,” Dana Schopp, a Popeyes spokesperson, said Wednesday.

Eric Smallwood, the president of Apex Marketing, says the chicken sandwich’s media value built relatively slowly in the days right after it went on sale.

The big jump in media value came when news outlets began running taste tests comparing the sandwich with other fast food companies’ chicken offerings.

That coincided with social media and news reports that Popeyes restaurants were running out of sandwiches.

The Chicken Sandwich Wars have been a godsend to Popeyes’ owners, Restaurant Brands International, in their effort to raise the chicken restaurants’ profile.

RBI bought Popeyes in 2017, and has been on a drive to expand Popeyes 3,000 outlets world wide. It recently announced a Popeyes push into China.

“Popeyes is not top of mind when it comes to fast food,” Smallwood said. But thanks to the chicken sandwich, “now everybody’s looking and asking, ‘Where’s the closest Popeyes?'”

The attention that Popeyes received could not have happened a decade ago without social media, Smallwood said.

As soon as a company launches a promotion that is noticed in Twitter, Facebook and Instagram, “it picks up, and it explodes from there,” he said.

Until Popeyes launched its sandwich, Chick-fil-A was considered the fast food industry gold standard in chicken sandwiches.

McDonald’s franchise holders recently pleaded with the company to give them a sandwich that could compete with Chick-fil-A’s offering.

Now, “Popeyes comes in and steals some of the glory,” he said.

Some Twitter users have criticized the company for running out of chicken sandwiches so fast. On Tuesday, Popeyes said that it had sold the allotment it expected to have through the end of September.

But Smallwood said that’s an acceptable excuse. “Running out of a supply is ideal economics,” he said.

Depending on how Popeyes handles the sandwich’s return, “there will be a boost” to its business, Smallwood predicts.

But he doesn’t think Popeyes should handle the sandwich any differently than it already has. “I don’t want to spoil their recipe,” he says.

Follow me on Twitter. Check out my website.

I’m an alumni of the New York Times and NPR. I learned to cook from my mom, and studied with Patricia Wells and at Le Cordon Bleu. E: vmaynard@umich.edu T: @mickimaynar

Source: Popeyes Chicken Sandwich, Now A Sell-Out, Is A $65 Million Marketing Win

When Popeyes launched its fried chicken sandwich on August 12, it got a lot of positive attention — the Twitter announcement got more than 31,000 likes, which is pretty impressive considering that their posts usually get less than 400. What the world didn’t know was that tragedy was soon to strike. Popeyes ran out of chicken sandwiches before the month was over. But what’s the real reason it disappeared? And when will the Popeyes chicken sandwich be available again, if ever? To find out, we have to go back to the beginning. For the longest time, Popeyes only sold chicken pieces and tenders, with no sandwiches on their menu. They have a loyal fan following nonetheless, including the late Anthony Bourdain, who is said to have once eaten at a Popeyes buffet for three days in a row. The Popeyes chicken sandwich, made with their signature crispy fried chicken on a spicy mayo-slathered brioche bun and topped with pickles, was bound to be a hit with fans, but it had a few competitors who wanted to make their presence known when the newcomer started getting attention. Chick-fil-A, a big name in the chicken sandwich game, was compelled to tweet out an equation alluding to the fact that they have the original chicken sandwich, stating: “Bun + Chicken + Pickles = all the [love] for the original.” Popeyes wasn’t having it, tweeting a simple “… y’all good?” in response. While Chick-fil-A’s tweet got more than 23,000 likes, the reply from Popeyes got almost 325,000. Round one goes to Popeyes. Wendy’s, with its notoriously on-point Twitter game, also tried to get in the fight, posting a tweet that said: “Y’all out here fighting about which of these fools has the second best chicken sandwich.” But once again Popeyes’ reply — “Sounds like someone just ate one of our biscuits. Cause y’all looking thirsty.” — got way more engagement from customers. The fast food chicken sandwich war has officially begun. It’s not just social media hype, either. The masses seem to agree that Popeyes chicken sandwich really is superior to Chick-fil-A’s chicken sandwich, calling it better and cheaper. CBS This Morning’s Gayle King, who called 15 different Popeyes locations trying to get her hands on one, said on her first bite, Even celebrity chef Emeril Lagasse gave his version of a five-star review. He posted on Twitter that he was about to try the Popeyes chicken sandwich, and when a fan asked what he thought of it, Lagasse replied with two explosion emojis, the picture version of his famous catchphrase. But not everyone managed to try one of the chicken sandwiches. Just 15 days after they launched, Popeyes made an announcement on Twitter, dashing the dreams of hopeful diners. “Y’all. We love that you love The Sandwich. Unfortunately we’re sold out (for now).” A Popeyes spokesperson told CBS why the sandwich sold out so quickly, explaining: “The demand for the new Chicken Sandwich in the first few weeks following its launch far exceeded our very optimistic expectations. In fact, Popeyes aggressively forecasted demand through the end of September and has already sold through that inventory.” The chain hasn’t said exactly when the Popeyes chicken sandwich is coming back, only that they, along with their suppliers, are quote, “working tirelessly to bring the new sandwich back to guests as soon as possible.” If you want to know the second it becomes available, you can download the Popeyes app and enable push notifications. You’ll get an alert as soon as the sandwich hits stores, so keep gas in your car and a go-bag by the door, because you never know when the call might come. And don’t worry — once the Popeyes chicken sandwich becomes available it won’t be disappearing again. According to a Popeyes spokesperson, the chicken sandwich is permanently on the menu. That’s great for fans of the chain, but the question remains: What are we going to do with ourselves while we wait for its return? Watch the video to find out the real reason Popeyes ran out chicken sandwiches! #Popeyes #Chicken #ChickenSandwich

Impossible Foods Founder Pat Brown Didn’t Want to Be an Entrepreneur, But His $2 Billion Idea Was Hard to Resist

Pat Brown isn’t an inventor so much as a reinventor. He sees something that works, but not well, and figures out how to do the same thing, only a lot better. And along the way, he’s reinvented himself into perhaps the most unlikely entrepreneur in Silicon Valley.

Brown trained as a pediatrician but, seeing that genetics figure prominently in diseases such as cancer, repurposed himself as a scientific researcher. Within a few years, he’d created something called the DNA microarray, a technology that has allowed scientists to better study genetic code. It was a breakthrough, and for most people that would be a career peak. Not Pat. In 2001, frustrated by limited worldwide access to scientific research, he co-founded the Public Library of Science, a radical revision of academic publishing.

A decade later, he saw a vastly greater inefficiency: meat. Raising and killing animals, he realized, is an environmentally expensive way to produce protein, demanding tremendous amounts of water, land, and energy. “There’s a $1.6 trillion global meat and poultry market being served by prehistoric technology,” he fumes. So Pat, then at Stanford, ditched academics for startup life. Today, he’s the founder and CEO of Impossible Foods, a company that’s reinventing meat.

Unlike entrepreneurs who tally their startups like animal heads mounted in a man cave, Brown wasn’t looking to add founder to his résumé. “I couldn’t have imagined myself doing this,” he told me over a lunch of Impossible burgers in Redwood City, California. “But the most powerful, subversive tool on earth is the free market. If you can take a problem and figure out a solution that involves making consumers happier, you’re unstoppable.”

And so, in 2011, and nearing 60, he launched Impossible Foods. First, he needed investors. “My actual pitch, if you showed it to a business school class, would’ve had people rolling in the aisles because it was so amateurish,” he admits. But he could tell potential investors, with complete conviction: What I am proposing is going to make you even more obscenely rich than you already are. “I didn’t say it in quite those words,” he notes, “but I knew that this was something that was going to be incredibly successful. And that worked.”

Oh, yeah. Starting with a $9 million round in 2011, Impossible has raised nearly $750 million, including $300 million in May. It is now valued at more than $2 billion.

To say Pat Brown is unconventional is to say that cows moo. But it’s important to celebrate him, because, though few of us are as smart, many of us are possessed of the same inspiration. We just lack the conviction that we’re the entrepreneurial type. Yet many of the best founders don’t have an MBA–what they have is a sense of opportunity, a hunch that they’re on to something the rest of the world hasn’t quite spotted. Some­thing they can’t let pass by. I was inspired by Pat to take my own leap away from a secure job and hatch my own startup.

Part of his success is that he’s honest about his capabilities. He has hired well, including a terrific operations team and an ace CFO whom he calls an “investor whisperer.” How did he know he could survive moving from scientist to CEO? He figured that, given the scope of the meat problem (massive and global), few people would actually go about trying to solve it.

He’s not a guy who places limits on himself, and that’s his message. “There’s a big phenomenon of people self-censoring, worrying about the imposter syndrome,” Brown says. “They say, ‘Someone has to do this, but I’m not the guy,’ or, ‘I’m not qualified.’ People limit their own opportunities.”

He pauses to take a big bite of burger. “There’s no road map for what we’re doing,” he continues. “But someone has to solve this problem.” He figures it might as well be him.

By: Thomas Goetz

Source: Impossible Foods Founder Pat Brown Didn’t Want to Be an Entrepreneur, But His $2 Billion Idea Was Hard to Resist | Inc.com

Impossible Foods looks to expand as the demand for meat alternatives continues to grow. The company is a leader in the food-tech industry producing plant-based foods that look at taste like meat. David Lee, CFO of Impossible Foods, joined CBSN to talk about the company and the emergence of the meatless market. Subscribe to the CBS News Channel HERE: http://youtube.com/cbsnews Watch CBSN live HERE: http://cbsn.ws/1PlLpZ7 Follow CBS News on Instagram HERE: https://www.instagram.com/cbsnews/ Like CBS News on Facebook HERE: http://facebook.com/cbsnews Follow CBS News on Twitter HERE: http://twitter.com/cbsnews Get the latest news and best in original reporting from CBS News delivered to your inbox. Subscribe to newsletters HERE: http://cbsn.ws/1RqHw7T Get your news on the go! Download CBS News mobile apps HERE: http://cbsn.ws/1Xb1WC8 Get new episodes of shows you love across devices the next day, stream CBSN and local news live, and watch full seasons of CBS fan favorites like Star Trek Discovery anytime, anywhere with CBS All Access. Try it free! http://bit.ly/1OQA29B — CBSN is the first digital streaming news network that will allow Internet-connected consumers to watch live, anchored news coverage on their connected TV and other devices. At launch, the network is available 24/7 and makes all of the resources of CBS News available directly on digital platforms with live, anchored coverage 15 hours each weekday. CBSN. Always On

Impossible Foods Moves to Challenge Beyond Meat at Grocery Store

Impossible Foods, which provides restaurants with plant-based meat, took a key step toward challenging rival Beyond Meat (BYND)  for shelf space at the grocery store.

On Wednesday, Impossible Foods said it entered a manufacturing partnership with food producer OSI.

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The move gives the Redwood City, Calif., company access to OSI’s network of more than 65 facilities in 17 countries.

Impossible said it also has tripled its weekly production at its manufacturing plant in Oakland.

“We conducted an exhaustive due diligence process to determine how to scale our manufacturing, both in the short term and over the next several years, and we were thoroughly impressed with OSI’s commitment to quality and responsiveness,” Sheetal Shah, senior vice president of product and operations at Impossible Foods, said in a statement.

OSI, the Aurora, Ill., food-solutions provider, “has already installed equipment to make the Impossible Burger, and we’ll start seeing new capacity every week,” Shah said.

Separately, Impossible also received regulatory clearance from the U.S. Food and Drug Administration to use soy leghemoglobin as a safe food-color additive in its imitation beef, which gives the alternative its signature bloody look.

Beyond Meat, El Segundo, Calif., at the beginning of May went public at $25 a share. Holders have had a bumpy ride up: The shares have traded as low as $45 and as high as nearly $240.

Amid the Impossible Foods reports, Beyond Meat shares are trading Wednesday up 3.2% to $200.98 on Wednesday.

Impossible Foods in May raised $300 million in a funding round, a step toward a potential initial public offering.

By

                       

 

This Popular Atlanta Pizzeria Just Launched An All-Vegan Menu Loaded With Plant-Based Goodness

It’s hard to believe that in 2016, Atlanta-based restaurant Ammazza was forced to close its doors after not one, but two car accidents severely damaged the popular Edgewood Avenue space. But in November 2018, Ammazza opened the doors to a new restaurant in downtown Decatur. And months later, in March 2019, the local pizza joint officially re-opened its Edgewood location. Since November, the crowds have quickly returned and in addition to a new, second space, Ammazza has also welcomed several additions to its menu.

In June, likely to the excitement of foodies dedicated to a plant-based lifestyle, Ammazza announced a new, all-vegan menu. The hearty, all-vegan menu is comprised of five antipasto dishes, eight pizzas, dessert and a kids section.

On the pizza end, there’s the classic Vegan Margherita. A simpler option for those hoping to quell a pizza craving, the Vegan Margherita is made using house tomato sauce, fresh basil, extra virgin olive oil and vegan cheese. If a plethora of toppings is more your thing, there’s also the Vegan Piccante. The Vegan Piccante comes loaded with house tomato sauce, fresh basil, spicy calabria peppers, caramelized onions, red peppers, marinated artichokes and vegan cheese.

Need even more toppings? Ammazza offers about a dozen additional toppings (for an added cost) that range from sauteed wild mushrooms to spicy calabrian agave. Pizzas vary in price from $15 to $24, depending on size and selection.

The Antipasto selection on the new menu is brimming with a variety of salads. There are classics like Caesar and Spinach Salad, as well as not so traditional options like the Orzo Salad and Basil Salad. Simple yet robust, the Basil Salad is a medley of field greens, marinated artichokes, olives, red bell peppers, Roma tomatoes and house basil vinaigrette.

And since there’s always room for dessert, Ammazza’s all-vegan menu includes a vegan seasonal fruit tart, as well as a chef’s selection.

Curious about Ammazza’s boozier options? The pizzeria’s beverage director and general manager, Daniel Bridges revealed to the Atlanta Journal Constitution in January that Italian liqueurs and fresh ingredients will be a focus.

“We’re focusing on Italian liqueurs, amaro, and things like that,” Bridges said. “I like to keep my cocktails pretty simple, just use fresh ingredients, and let the spirits speak for themselves. But we definitely sell a lot of beer and wine. We change up the draft list almost daily. We try to stay local and regional with beer, and we have Italian wines.”

Ammazza’s all-vegan menu can be found at both their Decatur and Edgewood locations.

Follow me on Twitter or LinkedIn.

As the owner of Lushworthy.com (a beer, wine and cocktail blog), I’ve penned stories on all things booze-related for nearly a decade. In addition to holding down the fort at Lushworthy.com, my musings and other written works on food and drink can be found across the web. With my writing, I’ve had the opportunity to talk craft beer with rapper Tech N9ne, explore the history of New Orleans’ famed Café Brulot cocktail, sample spirits and cocktails from across the globe, and much more. I’m also a proud, longtime resident of Atlanta, Georgia, and an avid foodie. I keep myself heavily in the know when it concerns news on the latest restaurants, breweries and bars in the city.

Source: This Popular Atlanta Pizzeria Just Launched An All-Vegan Menu Loaded With Plant-Based Goodness

Joan McGregor: What Philosophers Have to Say About Eating Meat — Vox Populi

WeWork, a co-working and office space company, recently made a company policy not to serve or reimburse meals that include meat. WeWork’s co-founder and chief culture officer, Miguel McKelvey, said in an email that it was the company’s attempt at reducing its carbon footprint. His moral arguments are based on the devastating environmental effects of […]

via Joan McGregor: What philosophers have to say about eating meat — Vox Populi

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An Iranian Cutlet Famous For Its Pan Made – Instagram post by Armin Hamidian • Jan 26, 2018 at 6:29pm UTC

25 Likes, 2 Comments – Armin Hamidian (@onlinemarketingscoops) on Instagram: “@binaziran ..An Iranian cutlet famous for its pan made…#cutlet #irancutlet#cutletbeef #rice…”

Source: Instagram post by Armin Hamidian • Jan 26, 2018 at 6:29pm UTC

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