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TrendMonetizer – Making Crawled Video Contents By Finding Trending Content In Any Niche

TrendMonetizer Pro Review + OTO 1, OTO 2, OTO 3, OTO 4 - by Victory Akpomedaye JvzooTrendMonetizer is the new breakthrough pro software uses 21st – century digital marketing guerrilla tactic that created by victory akpos with hijack trending content videos and text to instantly generate unlimited free traffic, leads and sales. TrendMonetizer hijacks trending content (video & articles) from all over the web.

You can then monetize this content by adding ctas, links, buttons etc. From within the TrendMonetizer dashboard. With 1-click you can blast this content (with your links embedded) all over your social media to get insane amounts of traffic, leads and sales. Unlike any other tool out there – Trend Monetizer hijacks trending content for you.

And good news is TrendMonetizer allows you to create sub-user accounts. The TrendMonetizer Agency license that you can get (without upgrading) allows you to sell all of this as a service. You can create multiple accounts for your team to handle as many clients as you want to take on. That means unlimited profits. You can also create accounts for your clients so that they can track the results their campaigns are getting. TrendMonetizer isn’t just a tool. It’s an entire business by itself. With TrendMonetizer you can;

  • Enter a Keyword To Instantly Find Tons Of Related Trending Content
  • Monetize The Content By Adding Ctas, Messages, Links Etc.
  • Blast The Content All Over The Social Media And The Web
  • Generate Massive Traffic And Collect Hot Leads
  • Increase Your Profits

TrendMonetizer Features

  • Trending Content Curator :
    Curates And Uncover The Latest Marketing Research And Digital Trends With Data Reports, Guides, Videos, And Articles Freshly Crawled From The Entire Web. This Can Even Be Reviews Of Affiliate Offers.
  • Trending Content Hijacker :
    This Feature Hijacks The Crawled Contents From The Web Both Web Contents And Video Contents And Allows You To Embed Custom Messages To This Content
  • Social Media Automation :
    This Is Another Powerful Feature Of The App That Does The Basic Social Content Curator Which Is, It Crawls Content And Helps You Push It To Your Social Accounts Either Instantly Or With The Schedule Feature
  • Trending Content Scheduler :
    This Helps Users Schedule Contents Either After Customization Or Instantly
  • Pixel Tracking :
    The App Also Comes With a Detailed Tracking System That Allows Users To Track Their Pixels And Helps Them With Details Analytics For Retargeting
  • Link Cloaking :
    This Feature Allows You To Shrink, Cloak, Track, Organise, Share And Test All Of Your Links On Both (Custom) Domains And Servers.
  • Social Proof Notifications :
    Instantly 3X Purchase, Downloads And Signups On Your Website, Sales And Landing Pages Using Social Proof Notifications.
  • Lead Generation Optin :
    Integrate Any Autoresponder Of Your Choice And As Well Build Your List By Leveraging On Any Website Authority Using Our Optin Feature. And Even More Features Like
  • Add Button Link :
    This Is One Of Our Hijack Feature That Allows Users To Add a Button Link To His Or Her Hijacked Content Be It Web Or Video Content.
  • Social Sharing :
    Directing Share Pulled Contents To Any Social Media Account Of Your Choice.
  • Utm (Urchin Tracking Module) Builder :
    Know Where Every Website Conversion Comes From By Adding Utm Tags To All Your Links And Amazing Way To Analyze And Optimize Your Investments.
  • Detailed Analytics :
    Get Very In-Depth Analytics On Your Link Activities So As To Monitor And Track Your Conversions
  • Sub User Management :
    A User Can Invite Multiple Team Members To Use The Account Still With All The Features Available. This Is Awesome Cause This Way a User Can Invite His Or Her Client To See Results For Themselves.

Source: TrendMonetizer

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VoiceBuddy – Tapping Into The Power of Amazon and Google Technology To Create Life Like Voice Overs

We all know that having text to speech is a very powerful tool when it’s done right. However, we’ve seen that most text to speech tools just don’t deliver quality results and sound like a robot suffering from dementia.…That’s where VoiceBuddy came to be.

VoiceBuddy encompasses the best of both worlds when it comes to text to speech technology. Simply stated, it combines Google Wave Net and Amazon Polly technology into one software platform with a lot of added features.

There are many ways you can use text to speech technology and make a profit. But none of them are more prevalent than creating videos. And that’s where VoiceBuddy will shine. You will love the fact that you can churn out high quality natural sounding audio without a ton of hassle.

Take A Look At Some Of The Current Voices Included Inside Of Voice Buddy…

  • 141 of Voices To Choose From – As I have mentioned earlier, VoiceBuddy have combined Google Wave Net and Amazon Polly into the VoiceBuddy platform. Therefore you’ll get the best of both worlds!
  • 33 Languages To Choose From – English isn’t the only popular language today. That’s why they’ve made sure to include multiple languages inside of VoiceBuddy. This way you can create audio in some of the most popular languages today without missing a beat.

100% Customization At Your Fingertips – No Other Text To Speech Platform Comes Close!

Other text to speech software apps either include Google Wave Net or Amazon Polly. Where’s the value in that? This, in our opinion, is incredibly underwhelming. They wanted to up the stakes so they’ve programmed both into VoiceBuddy. But that’s only the beginning.

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There’s Also These Incredible Features Like:

  • Easy To Use Dashboard – Everything is right where you need it. No clicking around trying to find the tools to use. The layout is designed to make sure you can start generating high quality text to speech fast.
  • Text To Speech Editor – You’ll also be able to edit all of your text you put into VoiceBuddy at a moment’s notice. The wide layout makes sure you can comb over your text with ease.
  • Add Notes To Each Audio File – Had an idea for a particular audio? No worries. Just click to add notes to any audio and you’ll never forget your thoughts and how to use that audio in the future.
  • Find Previously Created Audios Easily – We’re sure that once you get going with VoiceBuddy, you’re going to be creating tons of audio files from text. That’s why VoiceBuddy have made finding any audio easy just by doing a simple search.
  • Plus, you can also: Set Emphasis How You Like, Set Say As, Set The Pitch of Your Audio, Adjust The Speed of Speech, Set Breaks For More Natural Talking, Set Paragraph Breaks, Set Sentence Breaks.

Everything Is 100% Cloud Based – No Need To Install Anything!

You’ll also love the fact that VoiceBuddy doesn’t require you to download or install anything. This works on every device you have. Doesn’t matter if you have a PC, Mac, Chromebook, Tablet, or Smartphone. If you want to generate speech from text, just simply log in from your device, add your script and click submit. And in a few minutes, you’ll have a fresh brand new audio file ready to attract listeners.

VoiceBuddy can help you cut your workload to shreds while delivering the most natural sounding human like voices available today. To try and create something of this level on your own would easily run you $3,000 and up. Not to mention all the additional features involved and the updates it takes to keep VoiceBuddy top notch. But they’re not asking you for $3,000 today. Heck, they’re not even ask you for $500…which by the way, would be worth the investment in VoiceBuddy just by saving you from having to pay voice over talent.

Source: Voice Buddy

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Groupon And Its Ilk Bring Boom Times To Google AdSense

 

Image result for groupon inc

Google, which is primarily known for its search advertising business, is also trying to grow its display advertising business. Google has hundreds of partnerships with other websites, and its partner advertising product is known as ‘AdSense’. AdSense is an agreement involving Google providing advertising services to its partners and then sharing revenues with them.

Google competes with Yahoo, Microsoft, AOL and Facebook in the search advertising as well as the display advertising market.

One catalyst to the display ad business is the social buying phenomenon with companies like Groupon, which buys ads through AdSense. We estimate that AdSense accounts for around 5% of our $603 price estimate for Google stock. Our price is close to the market price.

Social buying phenomenon on the rise

Social buying is one of the hottest online trends these days where people share great deals in a group. Groupon, along with LivingSocial, are the leading companies to catch up with this trend. Groupon partners with businesses to offer consumers incredible savings on products and services.

Social deals create a win-win situation for both the consumers and the businesses. Consumers benefit from highly discounted deals while businesses benefit from a more focused and inexpensive advertising, and at the same time they increase their customer base.

However, the barriers to entry in this market are low, and players like Google, Yahoo, AOL and Facebook have jumped to tap into the growing social buying phenomenon — Google ‘Offers’ and Facebook ‘Deals’ are such examples. We touched upon this phenomenon, and how competition among these players has intensified, in our previous note titled “Yahoo Enters the Local Marketing Arena.”

How Groupon is benefiting Google?

We believe that the Groupon’s advertisement spend on AdSense is substantial. This can be determined from the fact that Groupon’s competitor LivingSocial spent $2.4 million on AdSense in June 2010 alone. [1] Moreover, LivingSocial has a much smaller reach than Groupon since it has a presence in far fewer countries and cities than Groupon.

Additionally, Groupon’s attractive business model means that its ads carry higher user click through rates, as many users tend to click on the discounted offers. Hence Groupon’s ads create higher monetization opportunities for Google AdSense program.

We estimate that AdSense program’s revenue per page view could increase from around $1.70 per 1,000 page views in 2010 to around $2.20 by the end of Trefis forecast period. However, although Groupon’s advertising spend on AdSense seems substantial, the benefit to Google stock is limited since AdSense contributes little to Google’s stock value.

See our full analysis and $603 price estimate for Google

Notes:

  1. Adage: What Big Brands Are Spending on Google, September 2010 []

Like our charts? Embed them in your own posts using the Trefis WordPress Plugin.

Led by MIT engineers and Wall Street analysts, Trefis (through its dashboards platform dashboards.trefis.com) helps you understand how a company’s products, that you touch, read, or hear about everyday, impact its stock price. Surprisingly, the founders of Trefis discovered that along with most other people they just did not understand even the seemingly familiar companies around them: Apple, Google, Coca Cola, Walmart, GE, Ford, Gap, and others. This might include you though you may have invested money in these companies, or may have been working with one of them for years as an employee, or have consulted with them as an expert for a long time. You can play with assumptions, or try scenarios, as-well-as ask questions to other users and experts. The platform uses extensive data to show in a single snapshot what drives the value of a company’s business. Trefis is currently used by hundreds of thousands of investors, company employees, and business professionals.

Source: Groupon And Its Ilk Bring Boom Times To Google AdSense

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Five Social Media Marketing Mistakes You Must Avoid

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Social media marketing is a strategy employed by many companies. One of the biggest complaints I hear from businesses is that they’re not having much success on social media. The thing is that certain social media marketing mistakes can cause brands to fail. I’ll be addressing several issues that may be impacting your social media efforts in this article.

Are you making any of the following mistakes?

1. Posting Without A Clear Strategy

Many organizations struggle with focus when they first start using social media marketing for business. There are two problems with posting without a clear strategy. First, your results will always reflect the quality of the content you publish on social media. Publishing sub-par content to hit a quantity target will often lead to inadequate results. I’d recommend asking the following questions before posting any content on social media:

• Is this of any interest to our target customer?

• Is this useful or of value to the consumer?

• Why should the target audience care?

Secondly, people generally have an innate ability for detecting inauthenticity. So, if your content isn’t well-thought-out, your business could come off as an organization that doesn’t care about what it shares with others. This isn’t good because it can destroy trust, which is a very important aspect of a business.

2. Being Overly Promotional

Companies can turn people off or make them less interested in their content by being too promotional. The reason for this is because consumers are on social media for what they want. So very few want to pay attention to what you want. The way you turn this around is by building trust. Constantly selling to your target audience comes off as selfish, not trustworthy — even though they may need your product.

Instead, focus on building a relationship with your target audience. The best way to do this is by being helpful and genuine. The former involves sharing valuable content that may or might not benefit your business and engaging with the audience regularly. The latter involves being true about wanting to make a difference. You have to give freely without expectation. All of this can help you connect and build trust with your target audience.

However, I’m not suggesting that you don’t promote on social media. Rather, limit the number of promotional posts. One promotional content for every four social media posts works for some companies, but your business may need a different ratio. I recommend testing the audience’s response.

3. Acting Like A Robot

Some businesses follow their social media calendars on a very strict basis. However, social media marketing isn’t something that should be rigid. There should be room for creativity and inspiration. For example, you don’t have to always share a blog post from your website every Wednesday because the social media calendar notes so. Staff should be able to share something else if it makes more sense.

A social media calendar should serve as a way to keep going instead of a be-all and end-all. Your calendar helps you on those days where creativity and inspiration are absent. Furthermore, your social media calendar should be ever-changing based on outcomes. Sticking to post ideas even when they aren’t yielding results is a waste of resources. I recommend making adjustments to the plan as you receive feedback from data (e.g., the rate of engagement, views, likes, etc.). Don’t be a robot.

4. Not Investing In Your Greatest Online Asset

You’ve probably seen companies on directories like Yelp that use a social media page as their website. These organizations don’t own a website and have chosen to use other platforms instead of investing in one. However, this is a huge mistake. The problem with relying on external platforms is that you have no control. The website may shut down, or they can decide to impose fees, restrict your capabilities and more.

Also, companies usually sacrifice branding possibilities on social platforms. Your business can only do what the social networks permit. I recommend using social media to boost traffic to your website — a platform you control. Use social networks to capture the attention of the target audience and attract them to your site or related business asset (e.g., email list).

5. Not Being Consistent

Every company should be consistent with their brand presence on social media. That means keeping brand assets in line with your style guide and avoid breaking promises. For instance, stick to it if you promised to share a new article from your website every day. Similarly, colors used with imagery should be in line with brand colors. From the tone of voice to font choice to post frequency and others, maintain consistency in everything involving your brand. This way, you’ll be noticed and remembered.

Social Media Marketing Mistakes Can Be Corrected

Mistakes are a part of business and life in general, so you can probably correct course even if your company is making some of the aforementioned social media marketing mistakes. Remember to keep your content authentic, be less promotional and be more focused on the audience. Don’t follow your social media calendar too strictly, invest in your website and be consistent. Lastly, the original purpose of social media is to connect people and foster engagement. Remember that, and good luck.

Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?

CEO of SmartStreetMedia, an award winning full-service digital marketing agency based out of Las Vegas, Nevada. Read Victor Smushkevich’s full executive profile here

Source: Council Post: Five Social Media Marketing Mistakes You Must Avoid

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3 Effective And Low-Cost Marketing Strategies

Business team working together on whiteboard at brick wall in office

While marketing in today’s digital world provides many more options for businesses, it also makes it more difficult to know where and how to spend your marketing dollars. And when startups are competing with larger companies who have extensive marketing budgets, it can be especially intimidating to figure out how to win over consumers. Let’s take a look at how businesses can implement low-cost marketing strategies that still get results.

Pivotal Relationships Are Key 

Instead of attending low-budget networking event after event, give your time and attention to strategic functions that could lead to beneficial partnerships. Invest in attending high-caliber conferences or becoming a member of trusted organizations.

Also, be sure to research which organizations or groups the high profile individuals in your industry are a part of, and see if you can join those communities. You can use social media platforms, such as LinkedIn or Twitter, to reach out and engage with movers and shakers as well. This can increase the chances of meeting and developing pivotal relationships with individuals who have leverage in your industry. Above all, make sure you’re adding value to the people you meet as opposed to asking for favors or advice.

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Focus On The Product And Service

Word-of-mouth marketing is extremely powerful and effective, and that’s because it isn’t easy to obtain and isn’t a marketing ploy that a corporation has carefully crafted. Word-of-mouth marketing impressions result in five times more sales than paid media impressions. Not to mention that consumers are more likely to trust and buy from a brand recommended by a friend.

But without a rock solid product or service, and a near-flawless customer experience, it is difficult to get people to tell their friends about your brand. Hosting focus groups, or using feedback software like SurveyMonkey or TypeForm can help you pinpoint what customers would like to see changed about your product. And it’s important to pay attention to reviews on sites like Google and Yelp to see where your product or service could be refined.

Word-of-mouth marketing drives $6 trillion of annual consumer spending and is estimated to account for 13% of consumer sales.

That’s why it’s important to always be listening and improving – by doing so, you may find your customers do all the advertising for you.

Be Flexible, Yet Calculated

A great deal of the digital advertising rat race is caused by brands constantly hopping on the latest marketing trends just because others are doing it. Seeing competitors running Facebook ads doesn’t mean you should throw money into Facebook advertising the very next day. For one, the ad may not be converting as well as you suspect. Secondly, every brand is different. And lastly, getting a potential customer’s attention can be very challenging on a platform like Facebook where users are scrolling through to catch up with old friends or simply share a life update.

Be flexible and open to experimenting with new and creative ways to advertise your company – but also be meticulous in your ROI calculations. This way, you’ll know which avenues to double down on the next time you’re putting together your marketing budget. You might find your referral system is driving 90% of your company’s leads every month, which implies you can pump the brakes on more traditional forms of advertising.

If you have the right connections and your product solves a big enough problem, you might even find that you don’t need to advertise at all – the key is to find out what’s best for your business.

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When all your ducks are in a row in terms of advertising – creative concepts, prospect targeting, brand messaging, high-quality imagery and crisp copy, advertising can work wonders for a company of any type.

Marketing and advertising works, which is why the U.S. digital advertising industry alone is valued at $192 billion. Yet, if you’re strategic and crafty enough, and focus exclusively on relationship-building, your product, and word-of-mouth marketing, your company can significantly minimize advertising spend.

Follow me on Twitter. Check out my website.

I am the CEO of Studio 15, a socially responsible fashion brand. After leaving behind a 15-year career in the corporate fashion world, I started a company that focuses on doing good and supporting women. It’s Studio 15’s mission to promote and collaborate with other female-owned businesses and to support female entrepreneurs in developing countries through a partnership with Kleos MFG, a non-profit organization.

Source: 3 Effective And Low-Cost Marketing Strategies

This is where the fun starts. Fetching products without the need for an API. No more time consuming processes of waiting for product advertising API approvals  before you can  get your affiliate stores live and start selling… with the Automation Hub built into Affiliate Hub Builder, including the groundbreaking Ten Second Setup technology, you’re up and running right faster than you can imagine.

Building an affiliate store used to be a painful and oftentimes expensive process, but now it is easier than ever with Affiliate Hub Builder. You can use our premium WordPress themes to build a one-click premium store with minimum effort and have the best quality storefront — optimized to sell — available in seconds, not weeks or months!

It’s no Longer news that the more products you can list on your store the greater your chances of bigger and better commissions. Gone are the days where you can only join overrated affiliate networks that only allow you to fetch products with their API.What happens to your local ecommerce stores that are not part of the big affiliate networks but provides deeplinks. With Affiliate Hub Builder you can now fetch products from 28+ local stores effortlessly.

Three Basic Steps To Plan Your 2020 Content Marketing Campaign

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Any savvy marketer knows there is a lot more to content development than writing a blog and haphazardly publishing it to your company’s website when you have time. To create and execute a content marketing campaign successfully, your content should have a carefully crafted purpose and be planned out well in advance.

Great content delivers the exact information your prospective customers need, when and where they need it — and one of the best ways to accomplish this is with a full-fledged content marketing campaign.

For many business professionals, this process is much easier said than done. Below, we’ll explore a few basic steps to get your 2020 campaign started:

1. Consider Your 2020 Goals

At this point in the year, your team has likely already mapped out a strategic plan for your organization in 2020 — from strategizing how you will manage your online reputation and what (if any) leadership changes will take place, to new technology you will implement to streamline processes.

Before planning your content marketing campaign, it is essential to consider the goals your team has set in place for the new year, and how your content will complement them and drive results.

If you have not already, identify your focus for 2020. Are you targeting a new market demographic? Have you made changes to your products or services that you plan to promote? Are you offering a new promotion?

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The answers to these questions will dictate your focus. From there, you can identify the keywords someone might use to search for information about your services and what blog content would resonate best with your target audience.

For example, when one of our clients, an alternative online ratings platform, set a goal to change its core messaging, our agency shifted the company’s entire campaign. The client wanted to shift from promoting how alternative ratings can drive new leads and instead focus on how the ratings market is transforming to meet the changing needs of today’s consumers. Our team took this fresh messaging and developed blogs, emails and social media posts to complement and promote the client’s new focus with great success.

2. Research Your Buyer Persona(s)

Never lose sight of your buyer persona(s) when planning your content. While you now have a primary focus in mind for your content, it is still important to consider the pain points your prospective customers are experiencing, and address these challenges in all pieces of your content accordingly. If your content does not speak to your persona, your campaign will likely suffer and may not drive the ROI you desire.

According to HubSpot, “A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.”

Research the market demographics of your audience. Take into consideration customer demographics, behavior patterns, goals and motivations. Be as detailed as possible. What social channels do they use regularly? Where do they like to spend their free time? What products or services are most valuable to them? What’s the most challenging aspect of their daily life that you are trying to solve?

These questions will not only help you determine who your content should be targeted toward and how it should be promoted, but they will help you craft specific blog and offer topics that position your business as a valuable resource.

For example, with the alternative ratings platform, our research found that its buyer personas — decision makers and senior-level marketing managers — were not only struggling to understand why alternative ratings were important but also why their internal online reputation management efforts alone were not yielding the results they desired.

3. Plan Your Content

When I talk about content marketing, I do not just mean blogging. While blogging is an integral component of your campaign, your strategy should also include social media, emails and drip campaigns, downloadable offers, and landing pages.

That being said, a campaign often begins with engaging blogs that then lead prospective customers down the marketing funnel. With your 2020 focus and buyer persona in mind, it is time to determine a series of blog topics that support and promote your goals while addressing the pain points of your target audience.

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For example, when the alternative ratings platform shifted its messaging, our team developed an extensive list of blog topics to support the change. Instead of topics like “Five Ways Alternative Ratings Can Drive Leads to Your Business,” we brainstormed topics like “Why Subjective Ratings Are on the Downfall, and How Your Business Should Respond” and “Why Your Online Reputation Management Efforts Aren’t Working.”

These topics not only promote the company’s new messaging, but also address some of the core pain points of the company’s buyer personas.

Once you have your blog topics in place, things should begin to flow more easily. From here, you will develop supporting social media posts, targeted email campaigns and downloadable offers that help tie these pieces together while promoting your organization’s products or services.

Planning What Works Best For Your Business

While the basics of developing a strategic content marketing campaign are similar across various industries, the implementation of this strategy will vary depending on your business and location and the market demographics of your audience.

Ultimately, you must map out what will work best for your organization and buyer persona(s). Setting up and growing a successful content marketing campaign takes time, patience, creativity and organization. If you follow these steps to get you started, executing your strategy for the new year won’t be as daunting as it seems.

Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?

Owner of Criterion.B, overseeing client strategy and company culture.

 

Source: Three Basic Steps To Plan Your 2020 Content Marketing Campaign

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Unlike most autoresponders, you’ll likely lose 30-40% of your email list when trying to import to them because they’ll make ALL your contacts have to CONFIRM to be on your list ONCE AGAIN – even if they’d been your subscriber for years.

Just as you can import unlimited contacts, you can also create unlimited email lists and assign each list of imported emails to their own separate email list. This is extremely powerful if you’re operating in different niches, are building different brands, have different products and services, need to keep your free subscribers separate from your PAID customers or anything in between. With Sendiio you can create as many different email lists as you want.

You can quickly and easily create unlimited optin forms which integrate with ALL page builders on the market. It doesn’t matter if you’re using ClickFunnels, LeadPages, OptimizePress, ProfitBuilder, Elegant Themes or ANY other lead-capture page builder. Just create your form, copy our HTML or iFrame code and paste it into ANY page you’d like.

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How Video Marketing Will Grow Your Business Into Profit

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You have a unique story to tell: maybe you’re great-grandmother started the business in her kitchen, and you’re continuing the tradition. Maybe you were down and out and developed an idea to help people improve their lives. Maybe you developed a brilliant tech solution and want to keep innovating. Whatever the backstory, video provides a way to tell it effectively and with impact.

According to Forrester Research, one minute of video is worth 1.8 million words! You don’t have to produce epic tales: use each second to connect with your audience, build trust, and grow your business.

In fact, with a little creativity and the right software, your videos can become an integral part of your inbound marketing strategy.

Software such as 23 allows you to turn your videos into points of conversion for your users. You can edit your videos with links to relevant supporting content on your site, as well as overlay forms right on the video!

For instance, if you have an educational series of videos, you can collect valuable information from your audience, so you can continually provide them with content that nurtures them through your marketing and sales funnels.

Using video in your growth strategy in 2020 will empower you to grow your database with engaged contacts and continue to deliver valuable and engaging content. Your videos will stand out and become your competitive advantage and give you the push you need to become the thought leader in your space.

Stay Top of Mind

People are busy. Surprise, right? Whether you are trying to reach consumers or business decision-making, time is of the essence. Your audience is more likely to watch a video than wade through a long article (at least initially: as they delve into the topic, complementing your video marketing strategy with a strong written content strategy is essential).

Video can convey key information in minutes; a text version of the same content could take up to 40 minutes. While your videos should be long enough to say what you need to say, remember you can say a whole lot in a minute or two!

Email is a great medium for using video. If you’re utilizing video on other marketing channels, there’s no reason you should exclude email. In fact, videos in email can lead to a 200-300% increase in click-through rates!

As with all things email marketing, you’ll need to relentlessly test your emails. Many email clients such as Outlook have fallen behind and don’t render videos directly in email. However, an image with a play button overlay conveys that there’s a video on the other end of the click and works just fine.

We’ve started doing this for a few of our clients and click-through rates have sky-rocketed. Campaigns with video have had click-through rates of 51% against the email marketing average of 12%. While we made sure we had a solid method of collecting contacts, it’s unbelievable how a simple video can drastically improve your email marketing.

Reinforce Your Brand and product Messaging

Whether you’re creating video marketing ads, brand stories, customer testimonials, or how-tos, your audience is paying attention. More than half (55%) of people say they pay “close attention” when watching videos, a higher rate than all other types of content.

Moreover, they retain significantly more. When reading, we retain about 10% of the content. When viewing a video, we retain 95%. That is powerful – and it is a great way to reinforce your brand message clearly and consistently.

As for your product messaging, as people are researching their choices on the internet, video can be a great tool to position your product or service as the right decision. In fact, 90% of users say that product videos are helpful in the decision process.

When you’re making these videos, focus more on the value your product or service will deliver. You want to get people to visualize themselves using it, and experiencing that value. Make it all about them instead of all about you.

When you position yourself as the right solution you empower consumers to choose you over your competition. Not only do people use videos in their journey towards a purchase, but 64% of people are more likely to buy something online after watching a video.

Capture their attention, engage them with value, and offer the opportunity to purchase.

Reach a Wider Audience

Social media offers a cost-effective avenue for brands, but results depend on how many people you can reach – and if you can do so organically, all the better for your budget. The good news is that Facebook videos get 135% more organic reach than a photo and significantly more than status updates and links.

As marketers, we like video marketing stats that blow our minds. The fact that social video generates 1200% more shares than text and images combined definitely falls into that category. That’s the power of video. Reach more people and engage them with your brand. Utilizing social media in 2020 to share your videos will generate massive engagement with your content.

When you invest in video marketing, make sure you’re utilizing social media channels such as Facebook to get your content in front of your community, so they can share it with their friends.

Demonstrate Your Value and Gain Buy-in

When looking for a product, almost 50% of people look for a video before visiting a store. Consumers who watch demo videos are 1.81 times more likely to make a purchase, and 39% of executives who watch a video contact the vendor.

Demos can be utilized effectively with both B2C and B2B companies, and they allow prospects to see how your product/service works and how it can enhance their lives.

Other types of videos can be potent as well: for example, searches for “how to” topics on YouTube have grown 70% year-over-year. It’s no wonder the video platform is actually the second largest online search engine. Consumers can get quite a great (and free!) education on YouTube. Be there. Give them the answers they need, and they’ll see you as the trusted authority – the go-to problem-solver they need. Capitalize on the fact that the video platform (owned by Google) reports a 100% increase in mobile video consumption each year and shows no sign of slowing down!

When you utilize YouTube correctly, it combines your content and SEO strategy perfectly. Search engine results pages now pull in video results from YouTube and other video platforms to provide searchers with the most engaging and relevant content.

Optimizing your videos with in depth descriptions, tags, and relevant links to your site will tell search engines what your video is about, and you can drive traffic to your engaging content.

When setting up a plan for video in your 2020 content marketing strategy, make sure you don’t dismiss the written word entirely. This is not only what search engines use to tell what your video is about, but it also gives users the choice between reading and watching. It’s all about creating a great user experience.

Capture interest with Video Marketing Ads

Video marketing ads are far less intrusive than other digital ad formats; in other words, consumers are far less likely to get irritated with you and furiously click the X to close it out. The average click-through rate for video ads is 1.84%, better than all other digital ad formats.

With compelling videos, you have the chance to make an impact on your audience – to stand out from the noise and deliver a message that resonates.

Need Help with Video Marketing in 2020?

The bottom line: video is good for your bottom line! Brands that utilize this tool grow revenue 49% faster (year over year) than brands that do not. If you want to grow your business, video is essential.

The first step to using video marketing to grow your business is to get started. Start incorporating video content into your 2020 digital marketing strategy so you can jump in and start seeing results.

If you’re unsure of where to begin, that’s alright! There’s a lot that goes into it. We’ve made video a huge part of our 2020 strategy here at THAT Agency, and can help you set goals focused on realistic and measurable business growth.

To see where video can take your business, reach out to our content team, and we can formulate a video marketing strategy for you.

Source: https://blog.thatagency.com/video-marketing-will-grow-your-business-in-2018

 

Vidscratch Your Gamification Key to Getting Millions of Visitors To Marketing Campaigns

Marketing is more frustrating than ever. Traditional popup & opt-in forms hardly work making it difficult to build a list, drive traffic, & get sales for yourself or clients. However, a revolutionary app called VidScratch that creates ‘video scratch card’ lead generation games that TRIPLE conversions is going live soon w/ special Agency Rights

Why’s Everyone Excited About VidScratch? Instead of struggling to build a list, now it only takes 3 steps to easily drive traffic, leads, & sales w/ these remarkable video scratch card games.

Step 1. Create a Scratch Card from DFY Templates or Scratch. Open up VidScratch & pick from lots of DFY scratch card templates in the hottest niches or create your own game from scratch. Use the drag/drop editor to add text, colors, images, layers, coins, and more to make the game come alive.

Step 2. Visitors “Scratch” To Reveal Their Prize. Paste your game into any webpage (mobile or desktop) and visitors will “scratch” off the card to reveal if they’ve won or lost see the details of their prize (You can customize the chance someone will win from 0-100%).

Step 3. They Enter Their Email to Claim Their Prize. Finally, the visitor will watch an optional video encouraging them to enter their email to receive their free gift, whether it’s a coupon, lead-magnet, free consultation, etc.

10

Features Include:

+ Advanced drag/drop interface allowing you to create scratch card games & ‘thank you’ pages w/ logos, images, layers, & more

+ DFY templates in the hottest niches & ‘blank canvas’ ability to create games from scratch

+ Each campaign is fully customizable w/ 100s of fonts, emojis, layered multimedia, & more

+ Commercial AND Agency Rights Included – sell as a service or sell access for any price

+ Customize the probability someone wins a prize & the types of prizes they’ll win

+ 100% unique game that works w/ mobile & desktop & far more

You’re getting all the features shown on the salespage including Agency Rights (20 accounts) and Commercial Rights to sell scratch card games to clients or sell access to the app for any price you choose. You’ll get the ability to create 50 campaigns at once, get 50,000 views a month total, and capture 5000 leads a month (renews each month). (If you need more usage rights, there will be the ability to upgrade)

Source: Vidscratch Preview

The Real Secret To Business Success

  • Let’s face it… Writing Sucks! So stop your suffering now and stop trying to do everything yourself. Instead, let me and my team of talented graphic designers, create a continuous stream of Hot Internet Marketing Newsletter Content for you. (After all, you have better things to do… right?)
  • Join me today and you’ll immediately get over 32+ pages of current, up-to-date pure Internet Marketing content that contains an Introduction, all the Latest News, internet marketing Ideas, cool Resources, an Epilogue – Feature Length Articles and ADDITIONAL Exclusive pull-out-supplements all in one place, each and every month. IMPORTANT: This is NOT rehashed or crappy old PLR content – This is professional, timely, relevant content which will keep your readers’ attention and keep them coming back for more!
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  • FINALLY You Can Focus On More Important Aspects of Business Building Than Creating Outstanding Content

You will never become a 6 or 7 figure earner online until you start delegating – or outsourcing – the majority of your work. It simply isn’t possible.There are not enough hours in the day to do everything a successful online marketer must do.

And one of your jobs as an online marketer is to publish great content on your websites, your blogs, in your emails, in social media, in your products and so forth.

So, with this in mind, perhaps I should introduce you to the topics and features you can come to expect each month within each upcoming issue of your newsletter:

  • YouTube: Quick & easy ‘set & forget’ video marketing techniques to send continual targeted traffic
  • Blogging: How to get your readers positively addicted to you and your blog from the very first time they visit.
  • Conversions: How to literally quadruple your sales conversions, guaranteed. Make 4 times the profits from the SAME traffic
  • Outsourcing: This is the key to making millions, yet most marketers get it totally wrong. Here’s how to use outsourcing to make your first 5, 6 and eventually 7 figure incomes.
  • JVs: Scared to death to do JVs? Think you don’t have anything to offer? Guess again! Here are over 20 methods to get JVs with almost anyone.
  • Offliners: Tough time getting in the door? Here are 5 simple services you can offer that will have brick and mortar businesses begging you for more.
  • Persuasion: Top 20 tactics for quickly and easily turning prospects into buyers using the Jedi mind tricks of master hypnotists. (Your prospects won’t stand a chance!)
  • Fiverr: How to earn $500 or more per week doing simple little things that require almost no skill.
  • Facebook: How to make a killing on Facebook with a $50 budget and zero experience.
  • Free Marketing Tips: How to completely differentiate yourself from every other offline marketer out there and show your clients how to make far MORE money without spending a dime on advertising!
  • Niches: 50 niches that are just begging to be exploited. We’re talking low competition and high profits.
  • Listbuilding: How to continually build a red hot list of buyers without ever selling a single product (Ingenious!).
  • Webinars: The step-by-step system anyone can use to host profit-pulling webinars – even if you don’t have anything to sell and you hate speaking!
  • Podcasting: Don’t just do any old podcast – design yours to become a non-stop money maker with these 25 little known techniques.

Your fresh, created from scratch, monthly content contains an Introduction, Resources, Extra Pull Out Supplement, an Epilogue and all the Latest News and internet marketing Techniques and Methods in one place (Again this is NOT rehashed info – this is timely, relevant and will keep your readers’ attention!)

Source: theinternetmarketingnewsletter.com/plr/?aid=1

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5 Confessions Marketers Are Afraid To Admit, Even To Themselves

As someone who’s been marketing things online for about a decade, I can tell you first hand that the fear of marketing is real. It prevented me from growing my business in the earlier stages, and it still does from time to time.

It also held me back from taking on client work for YEARS.

But thankfully, I also learned that I’m not alone. In fact, most marketers can probably tell you at least one or two things that cause them anxiety when it comes to marketing. Here are 5 of the most common.

1. Can I actually market?

Can I Actually Market for marketing confessions

The kind of SEO results you want to be able to send to a client.

Maybe you’re looking at all the shiny emails in your inbox, trying to figure out how email marketing works, how SEO works, and it just seems like it’s too much. So you think to yourself, “I can’t do this.”

One of the biggest fears for marketing newcomers was echoed by Margo Aaron, founder of The Arena, the first virtual coworking space for solopreneurs.

“I hear from marketers all the time and it’s their biggest fear: Can I actually market?  

They develop niche expertise, like design or editing or SEO or headlines. But actually getting more customers into a funnel or increasing sales (or just awareness) for their clients – that creates impostor syndrome.

I definitely had this when I was consulting. It’s part of what’s been so fun about being on my own, I get to control the entire funnel and can actually judge my chops on their own merit (whereas with clients, you might control the website copy or design, but you’re not responsible for sending it traffic).” – Margo Aaron

Let’s get this straight. No one is born out of the womb knowing how to market. It’s a skill that we all have to learn, and it’s possible. It’s also always changing.

You don’t even have to go back to business school (unless you want to) because the internet is a goldmine of marketing resources. Find a course that teaches digital marketing skills or hire someone who can help you and teach it to you.

The other thing is that doing things for other people is HARD. I don’t care if you’re doing copywriting or mowing a lawn. Sure, I can mow my own lawn, but if somebody else is paying me for it (and paying me well), can I do it to their satisfaction? Maybe not.

The problem is that many people get stuck in the learning phase. Why? Fear. Every time you learn something, go try it out and see if it works for you. This is the only way that I know of to truly learn and get over fear and the imposter syndrome that many entrepreneurs suffer from.

2. I’m a spammer

“That they’re one of those spammy marketer types that everyone not so secretly HATES.” – Kaleigh Moore

I get it. You don’t want to come off as the person spamming everyone’s inbox or be the person behind the website with all the pop-ups. But there are tactful ways to get people’s attention without annoying them.
I’m a Spammer for marketing confessions

Please don’t be this guy. Do this instead.

Take for instance the businesses or person whose emails you can’t wait to read when you see them in your inbox. You don’t roll your eyes but instead, you’re excited to read them. What sets them apart from everyone else? TRUST.

They offer value, they delight, they sound like real people. They teach you something new or interesting. They are not pushing a sale every time they send you something.

When you give – whether that’s offering tips, resources free guides etc., and you are consistent – people will naturally show up at your doorstep when you have something to sell because by then, you’ve already won their trust.

And remember: attract, don’t chase. Chasing is what you do when people are running away. Chasing is what causes us to look for tools to do our jobs for us.

3. I want this tool to do my job for me

“If I buy this tool, it’ll put my marketing on autopilot.” – Me for my entire career, including the horrible purchase below.
I Want This Tool To Do My Job For Me for marketing confessions

But seriously, am I the only one who bought this?

If I asked you to write out the top three marketing “tools” you’ve wasted money on, you’d probably have to think for a second. Not because you don’t have three, but more because you have over ten and you’re just trying to rank them.

We’ve ALL bought tools hoping they’d do our jobs for us: make starting new relationships, getting sales, etc. easier.

The great thing about marketing in the 21st century is that there are many tools to help us automate tasks. We can schedule Twitter or Facebook posts for several weeks in advance or program promotional materials to be sent out automatically.

But this doesn’t mean we should try to put all our marketing on autopilot and pray for the best, especially when you’re just getting started.

No current clients or customers? You don’t need an outreach tool.

No social media followers? You don’t need a post scheduler.

In both of the above cases, you just need to start talking to people.

Most of the people trying to sell you on the dream of entrepreneurship are also trying to sell you some sort of product or tool. You don’t need them.

The world of marketing is always changing which means the strategies you use today will change next year or in less time, so while automation helps, it’s best to devise a strong strategy and keep yourself aligned with it.

And even with the right tools, the human part of marketing is absolutely necessary. Trends change, algorithms get rewritten, comments need responses, but what will set you apart from the rest is you. Your unique voice and perspective is a huge part of your marketing strategy whether you know it or not. And it cannot be replaced by any tool.

4. I’m just selling this to make money

I’m Just Selling This To Make Money for marketing confessions

“Depending on which side of the fence they fall on… That they might be selling something to get a financial leg up rather than something they’re 100% passionate about. Which, by the way, I don’t think there’s anything wrong with that, but sometimes I think those of us who don’t want to be a ‘sleazy marketing person’ go too far to the other side and think everything we sell has to save the world”. – Caroline Zook, Wandering Aimfully

The reason why many marketers struggle with this one is that subconsciously or consciously, we’ve been taught money is the end all, be all. Whether you believe that or not, it still doesn’t dismiss the fact that we all need money to survive.

service@paypal for marketing confessions

I realized this was true when I got on the email list of a famous joint venture (JV) marketer. He’s famous for setting up big affiliate programs and bringing a ton of affiliates on board.

Ever see a big launch where it seems like everybody was promoting a product? That’s probably him behind the scenes. But, what I didn’t realize is that most of the people promoting the product had never even seen it.

He’d sent out videos and slide decks and landing pages that told you all the giveaways they were doing for top affiliates and how to set up your affiliate account, but when I asked to see the product…

he told me it wasn’t even done being produced.

I asked how people could be promoting it without ever seeing the product and he could not, after five more emails, understand why I’d have a problem with that.

Authenticity matters more than ever in marketing so next time you promote a product (or even your own product) consider whether it’s making the world better for other people, or just yourself.

5. I wouldn’t buy what I’m selling

I Wouldn’t Buy What I’m Selling

That’s right, many marketers aren’t even sure about the prices they charge their clients. One marketer confessed he still struggles with pricing. Asking for $10,000 for a consulting agreement when he wouldn’t purchase that himself is a weird paradox for him. He KNOWS that the training he’d provide or the work he’d do is part of a larger six-figure budget in both cases.

“Even though I’d never buy this for myself, it’s still priced correctly. Yep. They’ve budgeted for exactly this. It’s priced at or below market it’s a good option logically but the emotion is what it is.” – Kade Dworkin

There are two main reasons why marketers feel this way:

  1. Lack of confidence in their own skills.
  2. Confusion about what the market rate is.

In order to overcome the first one, you must remember all you’ve accomplished in order to get to where you are today. This means the number of years you worked in a related field, the number of years you spent in school, or even just the soul-searching part of your life that brought you here. Those were all not easy things to get through but I don’t have to tell you that. Factor this in when you are coming up with your prices.

Second, If you don’t know what your competitors are charging, you’re missing out on crucial information. Find out what they’re charging. Do this for several people and you’ll have a good idea of where your rates should be, which should help you stop questioning yours.

You need to know that there are people in need of the skills you have who are willing to pay for it. Do not water down your commodities for clients who will not appreciate it.

The bottom line

Business marketing can be scary especially if you’re just starting out, but don’t let the professionals who’ve been in the game a lot longer scare you. Everyone had to start somewhere and just like any skill, the more you do it, the easier it gets.

Amazing talents or products do speak for themselves but in our overcrowded market today, you need to do marketing to lift it up, otherwise, no one will be able to hear you.

The best piece of advice I can offer is this: continue learning, and try what you learn.

Don’t be afraid to admit and confront these confessions.

That’s the only way you’ll truly get over your fears. Just remember that your skills and talents are unique and someone is looking for them. And when you find those people, charge what you’re worth but also deliver the heck out of the results.

By: Jeff Bullas

Forbes calls him a top influencer of Chief Marketing Officers and the world’s top social marketing talent. Entrepreneur lists him among 50 online marketing influencers to watch. Inc.com has him on the list of 20 digital marketing experts to follow on Twitter. Oanalytica named him #1 Global Content Marketing Influencer. BizHUMM ranks him as the world’s #1 business blogger.

Source: 5 Confessions Marketers Are Afraid To Admit, Even To Themselves

John Crestani

153K subscribers
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