Starting a Business Is Impossible Without One Thing and It’s Not Cash

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For countless entrepreneurs, the tried-and-true way of finding funders and staffing a startup is through cross-class connections — yet too few of them are properly focused on continually broadening their networks.

There are plenty of other important steps along the way to startup success: revenue growth, hiring the right talent, market knowledge, the list goes on. But there’s one metric that deserves considerable attention in that process: broadening your answer to the age-old adage, “It’s not always about what you know, but who you know.”

The “who you know” often includes the support systems that come pre-embedded among those in wealthier economic classes. These successful entrepreneurs have navigators — successful relatives who can offer introductions, former professors or classmates who can review business proposals, etc…..Story continues…

BY EDUARDO CARRERA