How Embedded Finance Can Unlock Funding For Female Founders

A woman surrounded by US banknotes of various denominations, 1979. (Photo by Alfred Gescheidt/Getty ... [+]..Getty Images

Embedded finance allows female entrepreneurs without backgrounds in Wall Street or Silicon Valley to break into fintech, creating a new wave of founders who may have previously felt excluded from finance and technology.

Fintech has the potential to provide access to financial services to a broader range of people than ever before, yet sadly, the industry still needs to improve in diverse perspectives. Women represent 30% of the workforce and 12% of founders, according to research by FT Partners. Additionally, all-female founding teams garnered 1.9% of venture capital funding in 2022, a decrease from 2.4% in 2021, according to PitchBook data.

To improve these figures, venture capitalists need to diversify the industries where they look for startup founders, and entrepreneurs need to explore opportunities to innovate outdated industries and break into the male-dominated world of finance technology.

Beyond Traditional

Venture capitalists have long overlooked women and diverse founders due to the social and racial homogeneity of the industry, perpetuating a cycle of male founders receiving the most funding.

Katie Palencsar, managing director at Anthemis Group, said embedded finance unlocked a cohort of founders whose backgrounds are wildly different, creating a new cycle of female leaders who bring more women into the fintech workforce.

The investment firm has seen thousands of pitches from female founders from backgrounds including sustainability, law, beauty, and mobility, according to Palencsar. In 2021, Anthemis Group raised more than $700 million to invest in pre-seed through Series B embedded finance startups and early-stage fintechs.

“We can get more women involved in fintech,” Palencsar said. “But not everyone is going to look the same on paper.” Take Ami Kumordzie, founder of Sika Health, for example. In January, she raised $6.2 million in a round led by Forerunner Ventures as a Black female-founder physician with no technical experience. Kumordzie has developed a fintech platform to connect consumers with IRS-compliant merchants.

Unlike financial services, healthcare is a largely female-dominated industry, with women holding 76% of all healthcare jobs, according to data from the U.S. Census Bureau. When women use fintech to innovate in healthcare, they show other women the potential to create more financial services solutions in their industry.

Network Effect

By opening up fintech to entrepreneurs outside of finance and technology, investors widen their pool of potential startup founders and increase the likelihood of more capital being raised by women.

“Founders with less traditional finance or tech backgrounds were also hiring more women who didn’t necessarily think they would be in fintech,” Palencsar said. “It creates this network effect.”

When women lead startups, there’s a better chance of attracting female talent. Businesses with female founders build teams with 2.5 times more women, and companies with a female founder and executive hire six times more women than those led by men.

Plus, women founders with diverse experiences and backgrounds are well-suited to build outside fintech’s oversaturated marketplace. This is critical to embedded finance as more business sectors look to expand their presence.

Greater Market Share

Embedded finance allows businesses to differentiate their offerings and tap into a broader customer base. In 2021, embedded finance already reached $20 billion in revenues in the United States alone, according to McKinsey.

This figure is expected to grow significantly in the coming years as more companies realize the potential of this form of finance and consumers’ expectations for digital financial tools increase.

By leveraging embedded finance, companies can create innovative products and services that provide customers with greater convenience and value. It also enables them to maintain a competitive advantage over other fintechs in the market.

However, capitalizing on the growth of embedded finance will require companies to diversify their workforces. That requires women leadership as researchers found that male-founded startups have less diverse teams compared to women-founders.

In that light, investors and businesses have a significant incentive to ensure embedded finance unlocks funding for female founders.

Ultimately, misconceptions around fintech and biases within venture capital perpetuate cycles of exclusion for investors and female founders.

To evolve, venture capitalists must look beyond traditional finance and technology and focus on investing in more women and diverse founders in adjacent industries.

By exploring solutions to the financial services pitfalls in different industries, female business leaders can have a hand in pushing the fintech industry forward. With the proper support, more female entrepreneurs will become a formidable force in the fintech space.

Source: How Embedded Finance Can Unlock Funding For Female Founders

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XFUNNELS   https://jvz2.com/c/202927/310335
Xinemax  https://jvz1.com/c/202927/381749/
YoDrive   https://jvz2.com/c/202927/384700/
YoSeller   https://jvz4.com/c/202927/387544/
Your 3DPal   https://jvz2.com/c/202927/381685/
YTSuite   https://jvzoo.com/c/202927/381179
Zappable   https://jvz6.com/c/202927/367328/

 

See How Much Freelancers are Charging To Build Basic Profitable E-Selling Business

E-Selling is A Huge $25 Trillion and Fastest Growing Opportunity. By the year 2040, it’s estimated that 95%  of all purchases will be through eCommerce.  The #1 reason people shop online is that they’re able to shop at all hours of the day. There are an estimated 20+Million Ecom sites across the entire globe, with more and more being created every single day.

The eCommerce industry is growing 23% year-over-year, yet 46% of American small businesses still don’t have a website. Even after the fact that online selling is the need of the hour and the current Covid-19 pandemic has forced businesses to move online, which has created huge demand in the market it is surprising to see that not many people are jumping in, to Tap the $25 Trillion.

Because of, Lack of the right set of tools, A solution that can build a website/store for you, setting up products & payments, and helping you start selling fast is the REASON why most businesses fail to start even after having a great vision and a great product. Yes, that is true, according to statistics, 85% of entrepreneurs leave their business in dreams even before they start it.

You need to be extremely technical & marketing savvy if you ever want to do it yourself. You also need to Learn the Basics of the Domain, Hosting, HTML, CSS, JAVA Script, Photoshop, and How to Integrate a Payment Gateway. This is a Time Taking Process which will take months and the worst part is you won’t be earning during all.

If you don’t have a product or service, still you If you don’t have a product or service, still you can Start Your Own Profitable Freelancing Services or Agency from Your Home and Tap into $200 Billion Funnel & Website Building Industry. YoSeller Brings You A Huge Opportunity On A Silver Platter. You Just Need To Capitalize On It – The Easier Way.No Competition With Others. See more details here:

Source: https://www.yoseller.co/

.

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Is Your Business Idea Worth Pursuing? Here’s How to Tell.

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There are many great business ideas out there, but how do you find the right one for you? It’s hard enough to get up the courage to start a business, but that’s only the beginning. Now you need to decide what business to start, and it’s not as simple as doing what seems obvious. For example, a friend of mine learned how to design websites while he was in college.

When he decided to start a business, he figured, “I know how to design websites, I guess I’ll start a website design business.” Others have started certain types of businesses because of a hobby, because they heard it was a good way to make money or because someone else dragged them into it.

Sometimes these decisions work out, but often they don’t, and that’s a shame — because if you start a business, it’s likely to consume several years of your life. Asking the following questions can help you make sure you’re starting the right business for you:

Related: 5 Simple Ways to Identify Business Ideas That Could (Really) Change the World

What’s my objective?

Why do you want to start a business? It seems like a simple question, but if you ask different entrepreneurs you’ll get different answers, at least you will if you dig deep enough. Most entrepreneurs will say they want to make the world a better place or make money, but many entrepreneurs use their businesses as a laboratory to experiment and learn, others are driven by a psychological need, and yet others are trying to please someone else. What’s motivating you?

In his book, The Founder’s Dilemmas, Noam T. Wasserman, dean of the Yeshiva University Sy Syms School of Business and former professor of clinical entrepreneurship at the University of Southern California, divided founding entrepreneurs into two types based on their objectives. One type of founder wants money, while the other wants control. It’s a useful exercise to figure out which type you are and how that aligns with your other motivations.

Will it make a profit?

Too many entrepreneurs ask, “Will it make money?” and perhaps they mean “profit” when they say “money,” but it’s good to be specific. Almost any business will make money, but a business can’t survive, thrive or grow unless it has profits. Will your business idea turn a profit? How much? How fast? If you can’t answer those questions, are you sure this is the right business for you?

Related: Is Your Business Idea Any Good? 5 Indicators That It Isn’t …

Is demand growing?

One hundred years ago, almost every man in the United States owned at least one dress hat, if not several. Men wore them whenever they stepped outside, to work and on dates. Then all the hats disappeared, and today you’d be hard-pressed to walk down a city street and see a single man wearing anything but a ball cap if they’re wearing a hat at all. Imagine all the hat manufacturers and hat sellers who went out of business when hats faded from common fashion, not to mention the suppliers of raw materials to make hats.

On the other hand, when the internet began to grow in the late ’90s, many entrepreneurs recognized the fundamental shift this new technology would bring to society and jumped on the bandwagon. Today, companies that are wholly dependent on the internet like Alphabet, Meta and Amazon are among the largest businesses in the world.

How can you know if demand is growing? Thankfully, the internet provides today’s founders with tools to answer this question in ways our entrepreneurial ancestors couldn’t have imagined. “Using search query data, we can detect breakout trends in different markets to identify rising consumer needs so we can meet them with a solution,” says Mulenga Agley, CEO of Growthcurve, whose company helps entrepreneurs identify and validate new business ideas before assisting them to scale.

Agley says they use Glimpse to gather and analyze data from Google Trends, Google’s own search trend tracking service, to help clients “discover trends before they’re trending.” Agley continues, “With the rapid advancements in machine learning, this technology will become ever more reliable and is one of the best ways to find new business ideas out there.”

Do I have what it takes?

You may have the grit and determination to be an entrepreneur, but do you have the right experience, skills and drive for the specific business you’re thinking of starting?

“After my first exit, I looked back at the experience running my first company Bikewagon to see what made me tick, and how I added value,” says Dale Majors, who is an investor in multiple companies and runs Venture Anyway, a mastermind group for entrepreneurs. “That experience helped me in my next business to know what problems I wanted to solve, the ones I felt best suited for.”

Some lessons only come with time, but one shortcut is to identify a business you want to run, then talk to others who are running that type of business, and ask them what it takes. The answers you get may steer you toward a different opportunity, or they may solidify your plan. Either way, you’re in a much better position.

Related: How to Know When That Business Idea Is Good Enough to Pursue

Do I have the right team?

When a venture capitalist is pitched on an idea, one of the first questions they’ll ask is, “Who’s on your team, and have they done this before?” A VC’s job is to maximize returns and minimize risk, and a team that has been there and done that stands a good chance of being able to do it again.

Whether you plan to raise funding or not, it’s good to ask yourself, “Who’s on my team, and are they the right team to bring my vision to reality?” One red flag to watch out for is team members who have never started or run a business before, let alone the kind of business you plan to start. Another danger sign is when a co-founder wants to get paid the kind of salary they would get in an established business.

Yet another is the co-founder who doesn’t have immediately useful skills that are critical to the business. There are too many red flags to list them all here, but if you consider just a few of them, you’re better off than the entrepreneur who doesn’t give it a second thought and brings on co-founders because they’re friends or because they seem “smart.”

Launching a new business is hard work, but it can also be rewarding. To increase your chances, don’t shy away from asking yourself hard questions. The hardest questions to answer may be the keys to your success.

By

Source: Is Your Business Idea Worth Pursuing? Here’s How to Tell.

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7 Tips For Licensing Intellectual Property From Brand Owners

Illustration: Getty Images

Do you understand the different ways licensing has the potential to add value to your business? You can create additional revenue streams by licensing “out” the intellectual property you invent and develop. (This is typically what’s known as product licensing.) To help you accelerate the growth of your brand, entrepreneurs should consider licensing “in” others’ intellectual property.

This is what’s known as brand licensing, and the opportunity it poses is massive. In 2018, the global retail sales of licensed merchandise topped $280 billion. I experienced the power of brand licensing firsthand when my guitar pick company Hot Picks became a Disney licensee. Having our guitar picks in the shape of beloved characters like Mickey Mouse enabled us to start selling at Walmart.

Becoming the best-selling small accessory in the music department at Walmart resulted in further retail opportunities, including 7-Eleven. Our sales grew through the roof! To find out about best practices in brand licensing today, I interviewed Jackson Aw, the founder and CEO of Mighty Jaxx, an innovative Singapore-based company that produces designer collectibles and soft goods.

Mighty Jaxx is a licensee of many of the world’s most beloved brands, including Netflix, Formula 1, Hasbro, Toei Animation, Cartoon Network, Nickelodeon, Warner Brothers, and Adidas. Founded in 2012, the company has grown to 150 employees, is valued at $200 million, and ships to 80 countries.

Each Mighty Jaxx collectible — which range from as low as $12.99 to upwards of $800 — features a patent-pending authentication system that merges hardware and software. Collectors are able to register their ownership of their collectable on the blockchain with a simple tap of their phone.

Provenance is particularly relevant for limited edition collectibles, Aw explained, because it allows their value to grow in secondary marketplaces. “When we think about why people collect stuff and like certain things, part of it may be because of the product, its quality and the scarcity of it and whatnot. But above everything, it’s the intellectual property that they love and why they want to buy it,” Aw said.

Here’s what I learned.

1. The first step? Just ask. 

Aw’s team was only five people strong when he sent a cold email to the head of toys at DC Comics, a Warner Brothers’ property, about licensing its characters. At the time, he said, no one took his company very seriously because it was small.

Recognizing that Mighty Jaxx couldn’t compete on volume, he stressed his point of difference — that his collectibles would take classic characters and make them cool to a lifestyle-oriented audience — during their 30-minute in-person meeting.To his disbelief, it worked: They shook hands on a deal, and when he returned to Singapore, a contract was waiting for him.

2. It’s much easier to land your second licensor than your first. 

After securing the partnership of DC Comics, the floodgates opened. This is especially true if you land a high-profile licensor.

3. Hire an experienced intellectual property lawyer to review the finer points of your contract. 

There’s a difference between the business terms of a licensing agreement and the legal terms. Make sure to also seek out an individual who understands how to negotiate the business terms.

4. Look for a sweet spot when negotiating minimum guarantees. 

Minimum guarantees refer to the fee you are legally obligated to pay the licensee, regardless of how many units featuring their IP you actually sell. Warner Brothers was kind to allow Mighty Jaxx to split up its initial payments, Aw said.

5. Expect to pay a higher royalty rate for intellectual property that is trendy. 

IP that is hot generally trends above a 10 percent royalty rate and can garner as much as a 20 percent royalty. Ask yourself, “What’s appropriate for my business right now? What kind of exposure can I let myself get into?”

6. Don’t overlook the power of nostalgia. 

At first, Mighty Jaxx focused on acquiring properties that were likely to resonate with an older audience who had more disposable income.

7. Trust your gut when it comes to assessing the value of new intellectual property. 

It’s almost impossible to gauge whether a new movie, for example, will become a hit, Aw says. Licensing a popular brand onto your product can help you open doors that you wouldn’t be able to alone. Becoming a Disney licensee was one of the smartest things Hot Picks did to grow our audience and our business.

To find out more about brand licensing, I recommend following Brands Untapped, a site that celebrates the creativity of the licensing community.

By Stephen Key

Source: 7 Tips For Licensing Intellectual Property From Brand Owners | Inc.com

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3 Initial Steps To Doing Your Own PR and Getting Excellent Results

Mihajlo Maricic | Getty Images

It’s a classic symbiotic relationship. Entrepreneurs need exposure in the press and the media need information from brands to fill their pages. It should be a balanced partnership then yes? Well… not always. The problem comes when you’re simply not giving the media what they can use, i.e. what’s of interest to their particular readers.

Often this is down to not understanding how journalists work and what they want, but also it can be down to laziness on the part of inhouse or agency PRs who persist in sending mass mailouts to already overserved press.

You may not believe it, but It’s actually surprisingly easy to be featured in the press. And you don’t have to have budgets large enough to employ the services of a PR agency which can easily cost £5 to £10K plus a month plus disbursements (expenses) just for the most basic of services.

You just need to follow the following steps.

1. Select the media titles your potential and existing audience actually reads.

How? Well, try taking a sample of your social media followers and have a look at what media they are following. That’s an easy start. And don’t be afraid to pop a post up asking them to name or even vote for their favourite titles too. Also conduct a simple Google search for media titles that reach your existing and potential customers and industry sector.

There are professional media databases which you can use to compile media lists but these can be expensive. If your budget is tight you could consider buddying up with another entrepreneur and splitting the cost. Be reassured though, it’s really not about the AMOUNT of titles you target, but targeting the RIGHT ONES – i.e. the media that’s actually consumed by your target audience (you of course need to have defined this first).

Think beyond just national newspapers and magazines too. Consider TV and radio programmes, podcasts, social media influencers, smaller local/regional titles. And also titles that might not at first seem an obvious choice. For example, if you have a food or drinks brand, depending on its type and price points, you could consider wellness titles, health & fitness titles, luxury lifestyle blogs, TV programmes with a focus on nutrition or weight loss, parenting titles, supermarket magazines.

Don’t stick your nose up at these – most, including Waitrose’s monthly magazine actually have amazing reach, a fantastic reputation, wonderful production values and loyal readers. And in the UK, Asda’s magazine has one of the highest circulations and readerships of all print titles.

2. Find the contact details of the best person to approach.

What you also need to do, is find the names and email addresses of the best editors and journalists to actually contact. This again isn’t as hard as you may think. Most publications have what we call in the trade, a “flannel panel,” AKA a section in the magazine, often near the front, which details all the staff and their roles. On websites it’s usually under About Us or Contact Us.

Look through these and find the journalist or editor responsible for the content that’s the best fit for your product or service. You can also go on to the media title’s publisher’s website and often find contacts there. And LinkedIn can be another great source – here you can often find email addresses too and if you are a Premium member, reach out direct too. Failing this, a quick phone call to reception will usually reap rewards.

Bear in mind, Editors and Editor’s in Chief aren’t always the best initial contacts to approach because they typically get inundated with emails and requests. It’s often better to find the details of the staff journalists covering the content most relevant to you and approaching them. Larger publications have what’s called “Commissioning Editors” and these are the people to pitch in to. Usually they deal with journalists pitching in, but there’s no harm in you doing this do.

I’ll be covering how to pitch well in another article so look out for this. It’s worth considering targeting the title’s website editorial staff as well as those in the magazine or newspaper as it’s often much easier to get content picked up for online use as there’s unlimited space, whereas a magazine only has a finite number of pages available per issue.

Don’t forget about freelance journalists too – these can be a fantastic way in. Twitter, LinkedIn – both can be very useful sources here. Start to follow #journorequest on Twitter and you’ll see what journalists are seeking, and responding to this can be an excellent, not to mention free, way of connecting to and building relationships with journalists.

3. Provide content they will want to use.

How do you know what information to give your chosen media? The first step is to be really clear on exactly what topics they cover. It’s pretty straightforward to discover this – look at the content they already use, across as many of their media platforms as you can. Observing the regular content categories they have is quick way to gauge what’s called their “editorial pillars,” the key content their publication carries.

By this I mean look at the primary content headings on a website, or contents’ page in a magazine. Hashtags they use on their socials can be a handy clue, too. The second step is to look at the format of this content – length, tone – is it informal and friendly or more authoritative and serious, and if it tends to be more text led or image heavy. Also note if the content is typically presented as an interview, or a first person column, “Editor’s Pick,” a listicle (i.e. a Top 10 kind of piece) – this kind of thing.

By now you will know what topics they cover and in what style. Step three is to decide what information you want to communicate to these readers, that matches this, and pitch this in to the journalist or editor – or package into a press release. Do consider media titles always prefer to carry unique content – not information that’s been offered and taken up by their rivals, so you will need to create pitches and press releases that are tailored.

Pitches and press releases are usually sent as a simple, short email. I will cover creating these in detail in articles to follow, but essentially you need to communicate what your story is (the topic and specific angle), why it’s right for that title and is newsworthy for publication now – all in the most interesting way as possible.

It’s an art to make your pitches or press releases stand out for the right reasons when a journalist could receive hundreds of these a week, but, with some guidance and practice there’s no reason why you won’t be able to craft these as well as a PR agency and reap the considerable rewards press exposure can bring.

By

Related contents:

PRIME On political ambulances and the UPDF’s public relations Daily Monitor

Has the science public relations machine improved? Statistical Modeling – Columbia University
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Video Campaignor      https://jvz4.com/c/202927/387058/
Video Games   https://jvz3.com/c/202927/184902/
VideoEnginePro     https://jvz2.com/c/202927/372916
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Voiclet   https://jvz2.com/c/202927/388755/
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WordPress Mastery   https://jvz1.com/c/202927/386249/
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WP GDPR    https://jvz8.com/c/202927/299907
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writing job   https://jvz8.com/c/202927/213027
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